Wavve Americas Incorporated v. Unknown Party et al

Filing 34

AMENDED ORDER granting 24 MOTION for Default Judgment. The Court will enter permanent injunction by separate order. Plaintiff Wavve Americas, Inc. shall have 30 days from the date of this Order to file a motion for attorneys' fees and costs. Signed by Judge Michael T Liburdi on 2/6/24. (DXD)

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WO

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IN THE UNITED STATES DISTRICT COURT

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FOR THE DISTRICT OF ARIZONA

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Wavve Americas Incorporated,

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Plaintiff,

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v.

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Tumi Max,

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No. CV-23-01819-PHX-MTL
AMENDED ORDER

Defendant.

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Plaintiff Wavve Americas, Inc. (“wA”) moves for Default Judgment against

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Defendant Tumi Max, pursuant to Rule 55(b)(2) of the Federal Rules of Civil Procedure.

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(Doc. 24.) For the following reasons, the Court grants the Motion (id.), including wA’s

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request for a permanent injunction and its request that the Court order a transfer of

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ownership of the domain names <KOKOA.TV> and <KOKOATV.NET> to wA.1

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I.

BACKGROUND

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wA is a Delaware corporation, with its principal place of business in Los Angeles,

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California. (Doc. 13 ¶ 7.) Additionally, wA is the lawful owner of United States Trademark

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Registration No. 6,183,377 for the mark KOCOWA and United States Trademark

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Registration No. 5,985,094 for the mark KOCOWA and design mark (the KOCOWA

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Logo). (Id. ¶¶ 18, 19.) It also owns and maintains the domain <KOCOWA.COM>.

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(Id. ¶ 20.)
wA distributes, or streams, over 1,300 Korean-produced television programs and

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Kevin Garcia, a second-year law student at the Sandra Day O'Connor College of Law at
Arizona State University, assisted in drafting this Order.

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files to viewers via its KOCOWA service, which caters to non-native English speakers.

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(Id. ¶¶ 8, 11–14.) Users can access the content for free with advertisements or pay a

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recurring subscription fee to stream the content without advertisements. (Id. ¶ 15.)

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KOCOWA is derived from the phrase “KOrean COntent Wave.” (Id. ¶ 16.) KOCOWA

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has no separate meaning in English or Korean. (Id.)

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Max is the registrant of <KOKOATV.NET>, <KOKOA.TV> (this website redirects

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users to <KOKOATV.NET>), and <VIDGROUND.COM>. (Id. ¶ 8.) Max’s identity was

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revealed by Namecheap, Inc., which is an Arizona-based domain registrar. (Id. ¶¶ 3, 8.)

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Namecheap requires registrants “to consent to personal jurisdiction in this Court for

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disputes between Namecheap registrants . . . and third parties.” (Id. ¶ 4.)

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<KOKOATV.NET> offers access to Korean-based shows exclusively licensed to

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wA. (Id. ¶ 22.) But users are not able to access the content directly through

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<KOKOATV.NET>. (Id. ¶¶ 36–37.) Rather, <KOKOATV.NET> functions as an access

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point for content originating from a different website. (Id.) When a user arrives at

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<KOKOATV.NET> the user may click a “direct view” link to access a particular episode

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of a television program. (Id. ¶ 29.) The link will then direct the user to one of several

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different domains. (Id. ¶¶ 32–34.) Once the user arrives at the new domain, the user is then

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able to stream the desired content. (Id.) wA alleges that all content originates from

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<HQPLUSVIDGROUND>COM> regardless of which domain the user is directed to.

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(Id. ¶ 37.) Critically, if a user attempts to visit a domain without going through one of the

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“direct view” links on <KOKOATV.NET>, they will be directed to an entirely different

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webpage that does not contain content from <HQPLUSVIDGROUND.COM>.

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(Id. ¶¶ 35–36.) Thus, it is only by using the direct links on <KOKOATV.NET> that users

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are able to view the infringing content. (Id. ¶ 36.)

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On September 13, 2023, wA filed its Amended Complaint against Max. (Doc. 13.)

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wA alleges claims of federal trademark infringement under 15 U.S.C. § 1114,

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cybersquatting under 15 U.S.C. § 1125 (d), copyright infringement under 17 U.S.C. § 501,

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federal unfair competition under 15 U.S.C. § 1125(a), and tortious interference with

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business expectancy under Arizona common law. (Id. ¶ 1.) Max failed to file an answer or

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otherwise respond to the Amended Complaint. Accordingly, wA applied for entry of

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default on October 16, 2023. (Doc. 22.) The Clerk of the Court entered default on October

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17, 2023. (Doc. 23.) wA then filed a Motion for Entry of Default Judgment on November

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8, 2023. (Doc. 24.) Because the Clerk of the Court entered default, the Court takes the

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Amended Complaint’s factual allegations as true. See Geddes v. United Fin. Grp., 559 F.2d

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557, 560 (9th Cir. 1977) (“The general rule of law is that upon default the factual

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allegations of the complaint, except those relating to the amount of damages, will be taken

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as true.” (citations omitted)).

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II.

LEGAL STANDARD

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Once a default is entered, the district court has discretion to grant default judgment.

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See Fed. R. Civ. P. 55(b)(2); Aldabe v. Aldabe, 616 F.2d 1089, 1092 (9th Cir. 1980); Eitel

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v. McCool, 782 F.2d 1470, 1471 (9th Cir. 1986) (explaining that Rule 55 of the Federal

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Rules of Civil Procedure requires a two-step process: an entry of default judgment must be

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preceded by an entry of default). The following factors are to be considered when deciding

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whether default judgment is appropriate:

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(1) the possibility of prejudice to the plaintiff, (2) the merits of
the plaintiff’s substantive claim, (3) the sufficiency of the
complaint, (4) the sum of money at stake in the action, (5) the
possibility of a dispute concerning material facts, (6) whether
default was due to excusable neglect, and (7) the strong policy
underlying the Federal Rules of Civil Procedure favoring a
decision on the merits.

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Eitel, 782 F.2d at 1471–72.

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Because wA is the party seeking default judgment, “it bears the burden of

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demonstrating to the Court that the complaint is sufficient on its face and that the Eitel

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factors weigh in favor of granting default judgment.” Norris v. Shenzhen IVPS Tech. Co.,

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No. CV-20-01212-PHX-DWL, 2021 WL 4844116, at *2 (D. Ariz. Oct. 18, 2021).

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III.

JURISDICTION, VENUE, AND SERVICE

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“When entry of judgment is sought against a party who has failed to plead or

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otherwise defend, a district court has an affirmative duty to look into its jurisdiction over

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both the subject matter and the parties.” Tuli v. Republic of Iraq, 172 F.3d 707, 712 (9th

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Cir. 1999). And “[i]n the absence of an evidentiary hearing, the plaintiff need only make

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a prima facie showing of jurisdictional facts.” Sher v. Johnson, 911 F.2d 1357, 1361 (9th

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Cir. 1990). If a plaintiff’s proof is limited to written materials, only these materials need to

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demonstrate sufficient facts that support a finding of jurisdiction. Data Disc, Inc. v. Sys.

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Tech. Assocs., Inc., 557 F.2d 1280, 1285 (9th Cir. 1977) (citation omitted).

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A.

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“Federal courts ordinarily follow state law in determining the bounds of their

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jurisdiction over persons.” Daimler AG v. Bauman, 571 U.S. 117, 125 (2014). Arizona’s

Personal Jurisdiction

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long-arm

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Ariz. R. Civ. P. 4.2(a). Therefore, the analysis of personal jurisdiction under Arizona law

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is the same. See Schwarzenegger v. Fred Martin Motor Co., 374 F.3d 797, 800–01 (9th

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Cir. 2004).

statute

conforms

with

the

requirements

of

federal

due

process.

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For the exercise of personal jurisdiction to comport with federal due process, Max

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must have certain “minimum contacts” with Arizona such that the exercise of jurisdiction

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“does not offend traditional notions of fair play and substantial justice.” Id. at 801 (quoting

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Int’l Shoe Co. v. Washington, 326 U.S. 310, 316 (1945)). The Supreme Court has

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recognized two types of personal jurisdiction: general and specific. Bristol-Myers Squibb

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Co. v. Superior Ct., 582 U.S. 255, 255 (2017). A court has general personal jurisdiction,

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e.g., jurisdiction over “any and all claims,” when a defendant is “essentially at home in the

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forum State.” Goodyear Dunlop Tires Operations, S.A. v. Brown, 564 U.S. 915, 919 (2011)

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(citing Int’l Shoe Co, 326 U.S. at 317). Often, defendants are subject to general personal

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jurisdiction in the state of their domicile. Bristol-Myers Squibb Co., 582 U.S. at 255.

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Whether the Court may exercise general jurisdiction over Max is not at issue here.

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Specific personal jurisdiction—limited to a narrower class of claims than general

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personal jurisdiction—exists when the defendant has taken “some act by which [it]

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purposefully avails itself of the privilege of conducting activities within the forum State.”

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Hanson v. Denckla, 357 U.S. 235, 253 (1958). Specific personal jurisdiction may also be

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established by party consent, such as through a forum selection clause. See Mallory v.

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Norfolk S. Ry., 600 U.S. 122, 145 (2023). Such clauses are presumptively valid. Doe 1 v.

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AOL LLC, 552 F.3d 1077, 1083 (9th Cir. 2009) (citing M/S Bremen v. Zapata Off-Shore

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Co., 407 U.S. 1, 17 (1972)). And “forum selection clauses are to be specifically enforced

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unless the party opposing the clause clearly shows that enforcement would be unreasonable

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and unjust, or that the clause was invalid for such reasons as fraud or overreaching.”

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Manetti-Farrow, Inc v. Gucci Am., Inc., 858 F.2d 509, 512 (9th Cir. 1988) (cleaned up).

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Max’s address is listed in Thailand. (Doc. 13 ¶ 10.) But wA alleges that Max

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expressly consented to the Court’s jurisdiction when he agreed to the Namecheap

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Registration Agreement, which requires:

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[F]or the adjudication of third party disputes (i.e., disputes
between you and another party, not us) concerning or arising
from use of domain names registered hereunder, you should
submit without object, without prejudice to other
potentially applicable jurisdictions, to the subject matter
and personal jurisdiction of the courts . . . (ii) where we are
located, currently those State or federal courts whose
geographic districts include Maricopa County, State of
Arizona.

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(Doc. 13-3 at 23) (emphasis added).

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Here, Max’s acceptance of Namecheap’s Registration Agreement establishes

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consent to personal jurisdiction. Because the Ninth Circuit has recognized that a forum

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selection clause alone is sufficient to confer personal jurisdiction, the Court finds it may

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exercise specific personal jurisdiction over Max. See S.E.C. v. Ross, 504 F.3d 1130, 1149

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(9th Cir. 2007).

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B.

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The Court has original subject matter jurisdiction over any civil action that arises

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under any act of Congress relating to patents, copyrights, and trademarks.

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28 U.S.C. §§ 1331, 1338; Panavision Int’l L.P. v. Toeppen, 945 F. Supp. 1296, 1300 (C.D.

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Cal. 1996). wA alleges a variety of federal claims: trademark infringement under 15

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U.S.C. § 1114, cybersquatting under 15 U.S.C. § 1125(d), copyright infringement under

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17 U.S.C. § 501, and unfair competition under 15 U.S.C. § 1125. (Doc. 13 ¶ 1.)

Subject Matter Jurisdiction

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Accordingly, the Court has subject matter jurisdiction over those claims.

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Additionally, under 28 U.S.C. § 1367(a), a federal court shall have supplemental

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jurisdiction over all state-law claims that are within the same common nucleus of operative

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facts as the claim with original jurisdiction. Bahrampour v. Lampert, 356 F.3d 969, 978

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(2004). Because the state-law claim arises from the same common nucleus of operative

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facts that gave rise to the trademark infringement claims under the Lanham Act, the Court

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will exercise supplemental jurisdiction over the Arizona common law tortious interference

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with business expectancy claim. (Id.)

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C.

Venue

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Pursuant to 28 U.S.C. § 1391(b)(2) venue is proper in “a judicial district in which a

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substantial part of the events or omissions giving rise to the claim occurred.” “In a

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trademark suit brought under the Lanham Act, a ‘substantial part’ of the events giving rise

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to the claims occur in any district where consumers are likely to be confused by the accused

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goods.” Golden Scorpio Corp. v. Steel Horse Bar & Grill, 596 F. Supp. 2d 1282, 1286 (D.

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Ariz. 2009) (citations omitted). Max’s websites are accessible to and likely to cause

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confusion among consumers within this District. Therefore, venue is proper.

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D.

Service of Process

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Federal Rule of Civil Procedure 4(f)(3) permits the Court to authorize service on an

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individual in a foreign country “by other means not prohibited by international agreement,

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as the court orders.” Fed. R. Civ. P. 4(f)(3); see Rio Props., Inc. v. Rio Int’l Interlink, 284

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F.3d 1007, 1014 (9th Cir. 2002). The Court previously found that alternative service was

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warranted in this case pursuant to Rule 4(f)(3). (Doc. 18.) In compliance with that Order,

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wA properly served Max via his email address on September 26, 2023, with Summons and

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the Complaint (Doc. 21); on November 14, 2023, with the Motion for Entry of Default

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(Doc. 26); and on November 15, 2023, with the Motion for Default (Doc. 27).

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IV.

DEFAULT JUDGMENT

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A.

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In cases like this, in which the defendant has not responded, nor participated in any

The First, Fifth, Sixth, and Seventh Eitel Factors

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litigation, the “first, fifth, sixth, and seventh [Eitel] factors are easily addressed.” Zekelman

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Indus. v. Marker, No. CV-19-02109-PHX-DWL, 2020 WL 1495210, at *3 (D. Ariz. March

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27, 2020).

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The first factor weighs in favor of default judgment because denying wA’s Motion

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will leave it “without other recourse for recovery.” Pepsico, Inc. v. Cal. Sec. Cans, 238

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F.Supp. 2d 1172, 1177 (C.D. Cal. 2002). Prejudice would result if wA’s Motion was denied

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because it would lose the right to a “judicial resolution” of its claims. See generally Elektra

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Ent. Grp. v. Crawford, 226 F.R.D. 388, 392 (C.D. Cal. 2022) (citing Eitel, 782 F.2d at

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1471–72). Due to Max’s failure to cease distributing the infringing content, and its failure

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to respond to wA’s Amended Complaint, the only appropriate recourse wA has is through

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litigation and this Motion. (Doc. 24 at 8.)

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The fifth factor weighs in favor of default judgment because the well-pleaded

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factual allegations in the Amended Complaint are taken as true, and there is no “genuine

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dispute of material facts” that would preclude granting the Motion. PepsiCo, Inc., 238 F.

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Supp. 2d at 1177.

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The sixth factor weighs in favor of default judgment because Max was properly

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served. (Docs. 21, 26, 27.) Further, it is unlikely that Max’s failure to answer was due to

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excusable neglect. The Namecheap Registration Agreement warns the registrant that:

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[I]t is important for you [the registrant] to regularly monitor
email sent to the email address associated with your account
and domain names because . . . if a dispute arises regarding
Services provided to you, you may lose rights to receive the
Service if you do not respond expeditiously to an email sent in
conjunction therewith.

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(Doc. 13-3 at 9.) Thus, Max was appraised that he may receive important communications

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at the email address at which he was served.

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The seventh factor, which favors a decision on the merits, generally weighs against

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default judgment; however, Rule 55 of the Federal Rules of Civil Procedure “indicates that

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this preference, standing alone, is not dispositive.” PepsiCo, 238 F. Supp. 2d at 1177

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(cleaned up). This factor is not sufficient to preclude the entry of default judgment in this

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case. Warner Bros. Ent., Inc. v. Caridi, 346 F. Supp. 2d 1068, 1073 (C.D. Cal. 2004). Max

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has had notice of this lawsuit since September 22, 2023, and had ample time to answer or

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respond. (Doc. 21.) Max chose not to participate.

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B.

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The second and third Eitel factors—the merits of the claim and the sufficiency of

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the complaint—are often “analyzed together and require courts to consider whether a

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plaintiff has stated a claim on which it may recover.” Viet. Reform Party v. Viet

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Tan-Vietnam Reform Party, 416 F. Supp. 3d 948, 962 (N.D. Cal. 2019) (citing PepsiCo,

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238 F. Supp. 2d at 1175). The Court addresses wA’s claims under 15 U.S.C. § 1114 for

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federal trademark infringement; 15 U.S.C. § 1125(d) for cybersquatting; 17 U.S.C. § 501

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for copyright infringement; 15 U.S.C. § 1125(a) for federal unfair competition; and tortious

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interference with business expectancy under Arizona common law. (Doc. 13 ¶¶ 71–116.)

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The Second and Third Eitel Factors

1.

Federal trademark infringement and federal unfair competition
claims

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Claims for federal trademark infringement under 15 U.S.C. § 1114 and federal

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unfair competition under 15 U.S.C. § 1125(a) are subject to the same legal standards. Mintz

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v. Subaru of Am., Inc., 715 Fed. Appx. 618, 622 (noting that the elements needed to

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establish federal unfair competition are identical to the elements needed to establish

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trademark infringement); see also Brookfield Commc’ns, Inc. v. West Coast Ent. Grp., 174

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F.3d 1036, 1067 n.8 (9th Cir. 1999).

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To prevail on the trademark infringement and unfair competition claims under the

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Lanham Act, wA must show that it has ownership of a valid mark and that Max’s

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distribution of the infringing content “is likely to cause confusion, or to cause mistake, or

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to deceive.” Multi Time Mach., Inc. v. Amazon.com, Inc., 804 F.3d 930, 935 (9th Cir. 2015)

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(quoting Fortune Dynamic, Inc v. Victoria’s Secret Sores Brand Mgmt., 618 F.3d 1025,

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1030 (9th Cir. 2010)). “The test for likelihood of confusion is whether a ‘reasonably

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prudent consumer’ in the marketplace is likely to be confused as to the origin of the good

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or service bearing one of the marks.” Dreamwerks Prod. Grp. v. SKG Studio, 142 F.3d

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1127, 1129 (9th Cir. 1998). Further, “the confusion must be probable, not simply a

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possibility.” Murray v. Cable NBC, 86 F.3d 858, 861 (9th Cir. 1996) (cleaned up).

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The Court must first analyze whether wA has a valid, protectable trademark interest

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in the infringing content Max is distributing. Brookfield Commc’ns, Inc., 174 F.3d at

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1046–47. wA’s registration of the marks on the Principal Register in the Patent and

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Trademark Office “constitutes prima facie evidence of the validity of the registered mark

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and of [wA’s] exclusive right to use the mark on the goods and service specified in the

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registration.” (Doc. 13 ¶¶ 18–19); Brookfield Commc’ns, Inc., 174 F.3d at 1047 (citing 15

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U.S.C. §§ 1057(b);1115(a)). Max has not produced rebuttal evidence showing that it is

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entitled to distribute the infringing content.

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Next, to determine the likelihood of confusion to the “reasonably prudent consumer

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in the marketplace,” the Court considers eight factors: “(1) [s]trength of the mark; (2)

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proximity or relatedness of the goods; (3) similarity of sight, sound and meaning; (4)

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evidence of actual confusion; (5) marketing channels; (6) types of goods and purchaser

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care; (7) intent; and (8) likelihood of expansion.” Dreamwerks Prod. Grp., 142

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F.3d at 1129.

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i.

Strength of the mark

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When analyzing the first factor, courts examine the mark’s conceptual strength and

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commercial strength. Network Automation, Inc. v. Adv. Sys. Concepts, 638 F.3d 1137, 1149

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(9th Cir. 2011). Conceptual strength classifies the mark “along a spectrum of generally

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increasing inherent distinctiveness as generic, descriptive, suggestive, arbitrary or

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fanciful.” Brookfield Commc’ns, Inc., 174 F.3d at 1058. And “commercial strength is based

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on actual marketplace recognition.” Network Automation, Inc., 638 F.3d at 1149 (citing

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Brookfield Commc’ns, Inc., 174 F.3d at 1058) (internal quotations omitted).

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On the conceptual prong, arbitrary marks are considered “strong marks, entitled to

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a greater degree of protection than common or weak marks.” Official Airline Guides, Inc.

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v. Goss, 6 F.3d 1385, 1392 (9th Cir. 1993) (internal citations and quotations omitted). wA’s

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“KOCOWA mark is an arbitrary backcronym of ‘KOrea COntent Wave.” (Doc. 13 ¶ 16.)

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This mark uses portions of “common words in a fictitious and arbitrary manner to create a

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distinctive mark which identifies the source of the product.” Dreamwerks Prod. Grp., 142

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F.3d at 1130 n.7; see also Official Airline Guides, Inc., 6 F.3d at 1390.

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In addition to marketplace recognition, commercial strength may be established by

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“significant investment of resources to advertise the mark.” adidas Am., Inc. v. Skechers

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USA, Inc., 890 F.3d 747, 758 (9th Cir. 2018). wA purports to be “a leading entertainment

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company and distributor of Korean-originating media content in the Americas” serving “a

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growing demand for Korean-produced programming in the United States.” (Doc.

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13 ¶¶ 11–12.) But additional information is needed to sufficiently establish marketplace

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recognition. For instance, wA did not indicate its number of registered users. Additionally,

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wA did not allege that it has spent considerable resources advertising its KOCOWA mark

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but rather acknowledged that it “relies heavily on word-of-mouth . . . to increase its

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registered user (and subscriber base).” (Id. ¶ 17.) Thus, while KOCOWA is a conceptually

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strong mark, the Court cannot conclude, at least far as demonstrated by the Amended

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Complaint, that it is a commercially strong mark.

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In evaluating the strength of a mark, the commercial and conceptual prongs must be

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considered jointly. See J. Thomas McCarthy, McCarthy on Trademarks and Unfair

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Competition § 11:80 (5th ed. 2023). Yet when domain names are “nearly identical” and

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“the products involved are closely related . . . . the strength of the mark is of diminished

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importance in the likelihood of confusion analysis.” Brookfield Commc'ns, Inc., 174 F.3d

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at 1058–59. Here, “wA owns and maintains the domain name KOCOWA.COM” and

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“[Max] owns, operates, and maintains” the phonetically and visually similar domain names

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<KOKOATV.NET> and <KOKOA.TV>. (Doc. 13 ¶¶ 20–21.) Both wA and Max

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distribute Korean-originating programing. (Id. 13. ¶¶ 11, 23.) Indeed, the uncontested facts

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demonstrate that Max distributes the very same programming available through wA’s

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service. (Id. 13 ¶¶ 25–27.) Thus, the first factor weighs slightly against wA but is not

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dispositive.

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ii.

Proximity or relatedness of the goods

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The second factor examines the relatedness of the two products. “The proximity of

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goods is measured by whether the products are (1): complementary; (2) sold to the same

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class of purchasers; and (3) similar in use and function.” Network Automation, Inc., 638

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F.3d at 1150 (citation omitted). Both wA and Max distribute Korean television content.

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(Id. 13 ¶ 44; Doc. 13-33.) And both wA and Max distribute this content to consumers

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interested in Korean television. (Id.). Because these products are marketed and sold to the

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same intended consumer target market, there is a likelihood that consumers will be

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confused. (Id.); see Dreamweks Prod. Grp., 142 F.3d at 1130. Thus, this factor

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weighs for wA.
iii.

Similarity of sight

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The third factor weighs the similarity of the marks, which is tested based on sight,

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sound, and meaning. Network Automation Inc., 638 at 1150 (citing AMF, Inc. v. Sleekcraft

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Boats, 599 F.2d 341, 351 (9th Cir. 1979)). “The greater the similarity of the defendant’s

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mark to the plaintiff’s mark, the greater the likelihood of confusion.” GoTo.com, Inc. v.

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Walt Disney Co., 202 F.3d 1199, 1206 (9th Cir. 2000). Max’s domains

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<KOKOATV.NET> and <KOKOA.TV> are very similar to wA’s <KOCOWA.COM>

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domain. These domains sound similar and are spelled similarly. (Doc. 13 ¶¶ 8, 20, 44; Doc.

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13-33.) Because both wA and Max target the same non-English-speaking users, the

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phonetic similarity between the domain names may be confusing. (Id. ¶¶17, 43–48). The

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potential for confusion is redoubled by the fact that wA relies on word-of-mouth promotion

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of its services. (Id. 13 ¶ 17.); See Sleekcraft Boats, 599 F.2d at 351–52) (noting that sound

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is important because reputation is often conveyed by word-of-mouth). Accordingly, this

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factor suggests a likelihood of confusion.

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iv.

Evidence of actual confusion

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The fourth factor considers evidence of actual confusion. “The failure to prove

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instances of actual confusion is not dispositive against a trademark plaintiff, because actual

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confusion is hard to prove; difficulties in gathering evidence of actual confusion make its

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absence generally unnoteworthy.” Brookfield Commc’ns, Inc., 174 F.3d at 1050 (citation

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omitted) (emphasis in original). Although wA did not provide evidence of actual confusion

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between its domain and Max’s domains, this does not weigh against wA.

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v.

Marketing channels

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The fifth factor analyzes “whether the parties’ customer bases overlap and how the

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parties advertise and market their products.” Pom Wonderful LLC v. Hubbard, 775 F.3d

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1118, 1130 (9th Cir. 2014) (citing Nutri/System, Inc. v. Con–Stan Indus., Inc., 809 F.2d

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601, 606 (9th Cir.1987)). wA and Max distribute Korean-produced programming via a

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common marketing channel—the internet. (Doc. 13 ¶¶ 12, 22.) Moreover, because wA and

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Max offer content directed at individuals interested in Korean-produced programming, wA

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and Max draw from the same general class of consumers. (Id. ¶¶ 11, 23.) Thus, the fifth

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factor weighs in favor of wA.

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vi.

Types of goods and purchaser care

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The sixth factor examines “the type of good or service offered and the degree of

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care one would expect from the average buyer exercising ordinary caution.” La Quinta

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Worldwide LLC v. Q.R.T.M., S.A. de C.V., 762 F.3d 867, 877 (9th Cir. 2014). Consumers

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searching for expensive products online are expected to be more sophisticated. Network

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Automation Inc., 638 F.3d at 1153 (citation omitted). Conversely, consumers typically

19

exercise little care in the selection of inexpensive items that may be purchased on impulse.

20

Beer Nuts, Inc. v. Clover Club Foods Co., 711 F.2d 934, 941 (10th Cir. 1983). The content

21

offered by wA and Max is not expensive and may be accessed at a whim. Consequently, a

22

consumer seeking to access content provided by wA or Max would not be expected to

23

exercise a great degree of care. A laxer degree of care, in concert with the similarities

24

between wA and Max’s domain names, results in a reasonable likelihood of consumer

25

confusion. The sixth factor weighs for wA.

26

vii.

Intent

27

The seventh factor weighs the alleged infringer’s intent. “When the alleged infringer

28

knowingly adopts a mark similar to another’s, reviewing courts presume that the defendant

- 12 -

1

can accomplish his purpose: that is, the public will be deceived.” Network Automation Inc.,

2

638 F.3d at 1153 (citation omitted). A defendant’s knowledge that he adopted a mark

3

confusingly similar to another’s mark may be actual or constructive. Brookfield Commc’ns,

4

Inc., 174 F.3d at 1059 (citing Fleischmann Distilling Corp. v. Maier Brewing Co., 314 F.2d

5

149, 157 (9th Cir. 1963)). Moreover, when a defendant profits from the public’s confusion,

6

it is some evidence of intent to deceive. See Playboy Enterprises, Inc. v. Netscape

7

Commc’ns Corp., 354 F.3d 1020, 1028–29 (9th Cir. 2004) (finding that a defendant

8

collecting revenue from users clicking potentially misleading ads demonstrated intent to

9

deceive the public). Here, there is no direct evidence that Max knowingly adopted

10

<KOKOATV.NET> and <KOKOA.TV> with intent to deceive the public. On the other

11

hand, wA alleges that Max derived advertising revenue from users visiting

12

<KOKOATV.NET> (Doc. 13. ¶¶ 23, 56.) Given the similarities to wA’s KOCOWA mark,

13

at least some of the visits to <KOKOATV.NET> may have been the result of consumer

14

confusion as opposed to legitimate consumer interest, but Max stood to profit in either case.

15

See Playboy Enterprises, Inc. v. Netscape Commc’ns Corp., 354 F.3d at 1029. Thus,

16

despite a lack of evidence demonstrating Max’s actual knowledge, wA made factual

17

allegations, which the Court must take as true, sufficient to infer that Max knowingly

18

adopted a mark like wA’s mark. This factor weighs slightly in favor of wA.

19

viii.

Likelihood of expansion

20

The eighth and final factor considers the likelihood of expansion. “Inasmuch as a

21

trademark owner is afforded greater protection against competing goods, a ‘strong

22

possibility’ that either party may expand his business to compete with the other will weigh

23

in favor of finding that the present use is infringing.” Sleekcraft, 599 F.2d at 354 (citing

24

Restatement of Torts § 731(b) & Comment c). And “when goods are closely related, any

25

expansion is likely to result in direct competition.” Id. Therefore, because wA and Max are

26

directly competing for consumers seeking Korean-produced television, the potential that

27

one or both of the parties will enter the other’s submarket is strong. Id. This final factor

28

also suggests a strong likelihood of confusion.

- 13 -

1

Five factors of the “reasonably prudent consumer test” favor wA, including:

2

proximity or relatedness of the products, similarity, convergence of marketing channels,

3

the types of goods and purchase care, and the likelihood of expansion. Accordingly, wA

4

has sufficiently stated claims of federal trademark infringement and federal unfair

5

competition. Since wA’s allegations are to be taken as true, it has therefore stated claims

6

for federal trademark and unfair competition on which it may recover. Geddes,

7

559 F.2d at 560.

8

2.

Cybersquatting Claim

9

For claims for cybersquatting under the Anticybersquatting Consumer Protection

10

Act, wA must prove that “(1) the defendant registered, trafficked in, or used a domain

11

name; (2) the domain name is identical or confusingly similar to a protected mark owned

12

by the plaintiff; and (3) the defendant acted with bad faith intent to profit from that mark.”

13

DSPT Int'l, Inc. v. Nahum, 624 F.3d 1213, 1218–19 (9th Cir. 2010).

14

First, wA demonstrated that Max registered the domain names <KOKOA.TV> and

15

<KOKOATV.NET>. (Doc. 13-37 at 2–3.) Second, Max’s <KOKOA.TV> and

16

<KOKOATV.NET> domains are visually similar and nearly phonetically identical. (Doc.

17

13 ¶¶ 20, 21.) The alteration in spelling and the addition of “TV” to Max’s domain names

18

are “slight differences” from wA’s KOCOWA mark and therefore are “irrelevant.” ICON

19

Health & Fitness Inc. v. pro-form.com, No. CV-15-01981-PHX-BSB, 2017 WL 4797794,

20

at *6 (D. Ariz. Sept. 12, 2017) (citing DaimlerChrysler v. The Net, Inc., 388 F.3d 201, 206

21

(6th Cir. 2004)). Thus, <KOKOA.TV> and <KOKOATV.NET> domains are confusingly

22

similar to <KOCOWA.COM>.

23

Third, Max acted with bad faith intent to profit from KOKA.TV and

24

KOKOATV.NET. There are “nine nonexclusive factors for courts to consider in

25

determining whether bad faith exists.” Lahoti v. VeriCheck, Inc., 586 F.3d 1190, 1202 (9th

26

Cir. 2009). But the court does not need to “march through the nine factors” because the use

27

of these factors is permissive. Id. (citation omitted). Here, factors five and eight are most

28

informative:

- 14 -

(V) the person’s intent to divert consumers from the mark
owner’s online location to a site accessible under the domain
name that could harm the goodwill represented by the mark,
either for commercial gain . . . by creating a likelihood of
confusion as to the source, sponsorship, affiliation, or
endorsement of the site;

1
2
3
4

....

5

(VIII) the person’s registration or acquisition of multiple
domain names which the person knows are identical or
confusingly similar to marks of others that are distinctive at the
time of registration of such domain names . . .

6
7
8

Federal Anticybersquatting Consumer Protection Act, 15 U.S.C. § 1125(B)(I)

9

Max uses <KOKOA.TV> and <KOKOATV.NET> to stream infringing copies of

10

works to which wA has the exclusive rights. For example, wA has the exclusive right to

11

stream and distribute a Korean television show called “Numbers” through its website

12

<KOCOWA.COM>. (Doc. 13 ¶¶ 20, 26; Doc. 13-3 at 2.) Max also provides streaming

13

access to “Numbers” via <KOKOA.TV>. (Doc. 13-4 at 2.) This is just one example of how

14

Max diverts customers from wA’s online streaming service. Although Max does not charge

15

money for users to access its streaming services (Doc. 13 ¶ 22), Max derives revenue from

16

the advertisements on <KOKOA.TV> and <KOKOATV.NET> (Id. ¶¶ 23, 56).

17

Additionally, Max acquired multiple domain names that are confusingly similar to wA’s

18

mark. Thus, Max’s use of <KOKOA.TV> and <KOKOATV.NET> demonstrate Max’s

19

bad faith intent to profit by intentionally diverting customers away from wA’s legitimate

20

KOCOWA

21

CV-10-1222-PHX-GMS, 2010 WL 4777553, at *6–7 (D. Ariz. Nov. 17, 2020) (finding

22

bad faith where the counter-defendant intended to profit from a domain name by diverting

23

customers and distributors away from the original website). Finally, Max employs an

24

elaborate system of redirecting viewers through multiple websites to obscure the true

25

source of the infringing content. (Doc. 13 ¶¶ 34–37.) Accordingly, wA has sufficiently

26

stated a claim for cybersquatting.

27
28

service.

3.

See

Cosmetic

Alchemy,

LLC

v.

R&G,

LLC,

No.

Copyright Infringement Claim

Before reaching the merits of the copyright claim, the Court considers whether the

- 15 -

1

copyrighted works must be registered with the U.S. Copyright Office, whether wA has

2

standing to bring the copyright claim, and whether United States copyright law is

3

applicable. Then, the Court examines the merits of wA’s copyright infringement claim

4

under 17 U.S.C. § 501. (Doc. 13 ¶ 86.)

5

i.

6

Preliminary Matters
a.

Registration of Copyrighted Works

7

United States works must be registered with the U.S. Copyright Office before a civil

8

action for infringement of a copyright may commence. 17 U.S.C. § 411(a). But there is an

9

exception for foreigners who are subject to the Berne Convention, which allows “foreigners

10

who have not registered to sue for copyright infringements occurring after March 1, 1989”

11

to bring copyright claims in the United States. Health Tech. Investors v. Itamar Med., No.

12

CV-06-1229-PHX-SRB, 2007 WL 9724273, at *9 (D. Ariz. May 29, 2007). A plaintiff

13

who alleges a show is first broadcast and publicly displayed in another country sufficiently

14

demonstrates the show is not published in the United States. Crunchyroll, Inc. v. Pledge,

15

No. C 11-2334 SBA, 2014 WL 1347492, at *16 (N.D. Cal. Mar. 31, 2014).

16

Korea is a signatory of the Berne Convention. (Doc. 13 ¶ 86.) Moreover, wA alleges

17

that each of the copyrighted works are displayed in Korea before they are distributed in the

18

United States (Doc. 13 ¶ 13.) Thus, the copyrighted works at issue do not need to be

19

registered in the United States for wA to bring this claim.

20

b.

Standing

21

“The legal or beneficial owner of an exclusive right under a copyright is entitled,

22

subject to the requirements of section 411, to institute an action for any infringement of

23

that particular right committed while he or she is the owner of it.” 17 U.S.C. § 501(b).

24

These “exclusive rights may be chopped up and owned separately, and each separate owner

25

of a subdivided exclusive right may sue to enforce that owned portion of an exclusive right,

26

no matter how small.” Silvers v. Sony Pictutures Ent., Inc., 402 F.3d 881, 887

27

(9th Cir. 2005).

28

Here, wA allege that KBS, SBS, and MCB (the three largest Korean broadcast

- 16 -

1

networks), exclusively granted wA the business rights for over-the-top media service to

2

distribute content. (Doc. 24-4; Doc. 24-6; Doc. 24-8.) Because wA has exclusive business

3

rights to distribute over-the-top media content, wA has standing to bring this copyright

4

claim against Max.

5

c.

Application of United States Copyright Law

6

“[F]or U.S. copyright law to apply, at least one alleged infringement must be

7

completed entirely within the United States, and . . . mere authorization of extraterritorial

8

infringement [is] not a completed act of infringement in the United States.” Allarmcom Pay

9

TV, Ltd. v. General Instrument Corp., 69 F.3d 381, 387 (9th Cir. 1995). For example,

10

transmissions that originate in the United States but are broadcasted to a different country

11

are not subject to United States copyright law; these infringing acts are not completed until

12

the signal reaches a different country. Id. Here, the broadcast originates in Korea, but is

13

transmitted into the United States. Max copied content from wA and made that content

14

available for consumers in the United States. (Doc. 13 ¶ 22.) Once consumers in the United

15

States had access to the infringing content, the infringing act was completed. Thus, U.S.

16

copyright law is applicable because the action of streaming the infringed content in the

17

United States is not “wholly extraterritorial.” Shropshire v. Canning, 809 F. Supp. 2d 1139,

18

1146 (N.D. Cal. 2011).

19

ii.

Merits of the Copyright Claim

20

A prima facie case of copyright infringement under 17 U.S.C. § 501 requires wA to

21

“demonstrate ownership of the copyright at issue, a violation of an exclusive right set forth

22

in copyright, and causation by the defendant.” Bell v. Wilmott Storage Servs., LLC, 12 F.4th

23

1065, 1080 (9th Cir. 2021) (citation omitted). First, wA demonstrated ownership of the

24

copyright at issue through the Content Supply Agreements between it and KBS, SBS, and

25

MCB. (Doc. 24-4; Doc. 24-6; Doc. 24-8.) Second, Max violated wA’s exclusive rights to

26

the copyrighted material when he distributed unauthorized copies of the works to viewers

27

in the United States. (Doc. 13 ¶¶ 87, 88.) Third, Max caused the violation because he “acted

28

volitionally” when he uploaded and transmitted the copyrighted material to

- 17 -

1

<KOKOA.TV>, <KOKOATV.NET>, and <VIDGROUND.COM>. (Id. ¶¶ 25, 38.) wA

2

has sufficiently stated a claim for copyright infringement.

3

4.

Tortious Interference Claim

4

To prevail under its common law tortious interference with business practices claim,

5

wA must establish: “(1) existence of a valid contractual relationship or business

6

expectancy; (2) interferer's knowledge of that relationship or expectancy; (3) intentional

7

interference inducing termination of that relationship or expectancy; and (4) resultant

8

damages.”

9

CV-12-1848-PHX-SMM, 2013 WL 5814850, at *3 (D. Ariz. Oct. 29, 2013).

Alpha

Phoenix

Indus.

LLC

v.

SCInternational

Inc.,

No.

10

wA is in the business of distributing copyrighted programming to viewers. (Doc.

11

13 ¶ 13–14.) Necessarily, wA maintains contractual and prospective business relationships

12

with customers, broadcast networks, and other individuals. (Id. ¶¶ 99–100). Even absent

13

knowledge of any of wA’s specific contractual relationships, such as with a particular

14

broadcaster or customer, knowledge that wA seeks to “continually attempt to negotiate”

15

with others is sufficient knowledge of business expectancy. Edwards v. Anaconda Co., 115

16

Ariz. 313, 315, 565 P.2d 190, 192 (Ct. App. 1977). The nature of wA’s business is such

17

that wA seeks to retain existing viewers and attract new viewers. By offering free access

18

to the same programs licensed to wA, Max demonstrates knowledge of a pool of viewers

19

targeted by wA for continuous negotiation. Moreover, through the same actions, Max

20

demonstrates intent to interfere with actual or potential business relationships with those

21

viewers. wA sustained damages including “losses in profits and revenues, loss of existing

22

and potential sales, contractors, agents, and employees, loss of business relationships with

23

existing and future customers, employees, agents, and independent contractors, and loss of

24

competitive advantage, goodwill, opportunity, and/or expectancy.” (Doc. 13 ¶ 105.)

25

Thus, wA has stated a claim for tortious interference with business practices.

26

C.

27

Under the fourth Eitel factor, the Court considers the amount of money at stake in

28

relation to the seriousness of the defendant’s conduct. See PepsiCo, Inc., 238 F. Supp. 2d

The Fourth Eitel Factor

- 18 -

1

at 1177. “If the sum of money at stake is completely disproportionate or inappropriate,

2

default judgment is disfavored.” Century Fox Film Corp. v. Streeter, 438 F. Supp. 2d 1065,

3

1071 (D. Ariz. 2006). In contrast to a complaint’s other allegations, allegations pertaining

4

to damages are not taken as true when considering a motion for default judgment. See Fair

5

Hous. of Marin v. Combs, 285 F.3d 899, 906 (9th Cir. 2002) (citations omitted). A district

6

court has “wide latitude” in determining the amount of damages to award upon default

7

judgment. James v. Frame, 6 F.3d 307, 310 (9th Cir. 1993).

8

wA does not seek monetary damages. Rather, it seeks injunctive relief from Max’s

9

reproduction, distribution, or public display of the copyrighted works. (Doc. 1 ¶¶ 46, 50.)

10

Accordingly, this factor favors granting default judgment.

11

D.

12

wA requests a permanent injunction against Max’s reproduction, distribution, and

13

public display of the copyrighted works. (Doc. 24 at 24.) The Lanham Act empowers the

14

Court to “grant injunctions according to the rules of equity and upon such terms as the

15

court may deem reasonable, to prevent the violation of a mark holder’s rights.” PepsiCo,

16

Inc., 238 F. Supp. 2d at 1177 (citing 15 U.S.C. § 1116(a)) (internal citations omitted). “[A]

17

plaintiff seeking a permanent injunction must satisfy a four-factor test before a court may

18

grant such relief.” eBay Inc. v. MercExchange, L.L.C., 547 U.S. 388, 391 (2006). wA must

19

demonstrate:

20

(1) that it has suffered an irreparable injury; (2) that remedies
available at law, such as monetary damages, are inadequate to
compensate for that injury; (3) that, considering the balance of
hardships between plaintiff and defendant, a remedy in equity
is warranted; and (4) that the public interest would not be
disserved by a permanent injunction.

21
22
23
24

Relief Sought—Permanent Injunction and Transfer of Domain Names

Id.

25

The Lanham Act adds a statutory layer to the irreparable harm analysis for

26

trademark infringement, which creates a “rebuttable presumption of irreparable harm when

27

a permanent injunction is sought to remedy an established trademark violation.” Y.Y.G.M.

28

SA v. Redbubble, Inc., 75 F. 4th 995, 1005 (9th Cir. 2023) (citing 15 U.S.C. § 1116(a))

- 19 -

1

(original quotations omitted); see also AK Futures LLC v. Boyd St. Distro, LLC, 35 F. 4th

2

682, 694 (9th Cir. 2022). Thus, there is a rebuttable presumption of irreparable harm here.

3

Further, the Court finds that Max’s continued actions would cause wA irreparable

4

injury that cannot be fully compensated by any monetary damages. The balance of

5

hardships also favors wA (i.e., source, origin, or approval of goods associated with wA’s

6

KOCOWA mark and service, or devaluation of wA’s goodwill and business reputation).

7

(Doc. 13 ¶¶ 74, 82.) And the public interest is not disserved by prohibiting wA from

8

engaging in conduct contrary to law. Am. Rena Int’l Corp. v. Sis-Joyce Int’l Co., 534 Fed.

9

Appx. 633, 636 (9th Cir. 2013) (“An injunction that prevents consumer confusion in

10

trademark cases . . . serves the public interest.”).

11

Additionally, “[i]n any civil action involving the registration, trafficking, or use of

12

a domain name under this paragraph, a court may order . . . the transfer of the domain name

13

to the owner of the mark.” 15 U.S.C. 1125(d)(1)(C). But “only upon proving the rigorous

14

elements of cybersquatting under the [Anticybersquatting Consumer Protection Act (15

15

U.S.C. § 1125(d))] have plaintiffs successfully forced the transfer of an infringing domain

16

name.” Interstellar Starships Servs. v. Epix Inc., 304 F.3d 936, 948 (9th Cir. 2002). And

17

“even in egregious cases of cybersquatting . . . the district court retains discretion to fashion

18

appropriate relief, and it need not force the transfer of the offending domain name.” Id. wA

19

has sufficiently met its substantial burden of establishing its cybersquatting claim. In this

20

instance, transfer of Max’s offending domain names is warranted.
Attorney’s Fees

21

E.

22

wA also seeks an award of its reasonable attorney’s fees. (Doc. 13 at 33.) The Ninth

23

Circuit has upheld awards of attorneys’ fees arising under the Lanham Act in the default

24

judgment context “solely because, by entry of default judgment, the district court

25

determined, as alleged in [plaintiff’s] complaint, that [defendant’s] acts were committed

26

knowingly, maliciously, and oppressively with an intent to . . . injure [plaintiff].” Derek

27

Andrew, Inc. v. Poof Apparel Corp., 528 F.3d 696, 702 (9th Cir. 2020). Max’s infringement

28

is willful because it continued to infringe wA’s trademark after it was served two months

- 20 -

1

ago. (Docs. 21, 26, 27); Trident Inv. Partners v. Evans, No. CV-20-01848-PHX, 2021 WL

2

75826, at *8 (Ariz. Dist. Jan. 8, 2021). And by defaulting, Max has indirectly admitted it

3

has committed willful infringement. Derek Andrew, Inc., 528 F.3d at 702 (noting that the

4

defendant’s default sufficiently established the plaintiff’s entitlement to attorney’s fees

5

under the Lanham Act). Therefore, Max’s willful infringement and its failure to participate

6

in the litigation entitle wA to reasonable attorney’s fees under the Lanham Act.

7

V.

CONCLUSION

8

Accordingly,

9

IT IS ORDERED that Plaintiff Wavve Americas, Inc. Motion for Default

10
11
12

Judgment Against Defendant Tumi Max (Doc. 24) is granted.
IT IS FURTHER ORDERED that the Court will enter permanent injunction by
separate order.

13

IT IS FINALLY ORDERED that Plaintiff Wavve Americas, Inc. shall have thirty

14

days from the date of this Order to file a motion for attorneys’ fees and costs that complies

15

in all respects with LRCiv 54.2.

16

Dated this 6th day of February, 2024.

17
18
19
20
21
22
23
24
25
26
27
28

- 21 -