LegalZoom.com Inc v. Rocket Lawyer Incorporated

Filing 129

ROCKET LAWYER INCORPORATED'S REDACTED OPPOSITION re: MOTION for Sanctions Under Rule 11; Memorandum of Points and Authorities with Redactions 127 filed by Defendant Rocket Lawyer Incorporated. (Hainline, Forrest)

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1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Forrest A. Hainline III (SBN 64166) fhainline@goodwinprocter.com Hong-An Vu (SBN 266268) hvu@goodwinprocter.com GOODWIN PROCTER LLP Three Embarcadero Center, 24th Floor San Francisco, California 94111-4003 Tel.: 415.733.6000 Fax.: 415.677.9041 Michael T. Jones (SBN 290660) mjones@goodwinprocter.com GOODWIN PROCTER LLP 135 Commonwealth Drive Menlo Park, California 94025-1105 Tel.: 650.752.3100 Fax.: 650.853.1038 Brian W. Cook (Pro Hac Vice) bcook@goodwinprocter.com GOODWIN PROCTER LLP 53 State Street Boston, Massachusetts 02109-2802 Tel.: 617.570.1000 Fax.: 617.523.1231 Attorneys for Defendant ROCKET LAWYER INCORPORATED 16 UNITED STATES DISTRICT COURT 17 CENTRAL DISTRICT OF CALIFORNIA 18 WESTERN DIVISION 19 20 21 22 23 24 25 26 27 LEGALZOOM.COM, INC., a Delaware corporation, Plaintiff, v. ROCKET LAWYER INCORPORATED, a Delaware corporation, Defendant. Case No. 2:12-cv-09942-GAF-AGR ROCKET LAWYER INCORPORATED’S REDACTED OPPOSITION TO LEGALZOOM.COM, INC.’S MOTION FOR RULE 11 SANCTIONS Date: Time: Judge: Courtroom: Action Filed: October 27, 2014 9:30 a.m. Judge Gary A. Feess 740 November 20, 2012 28 RLI’S OPPOSITION TO LEGALZOOM’S MOTION FOR RULE 11 SANCTIONS NO. 2:12-CV-09942-GAF-AGR i 1 TABLE OF CONTENTS 2 3 4 5 6 7 8 9 10 11 Page I.  Introduction ..................................................................................................... 1  II.  Rocket Lawyer’s Motion for Summary Judgment .......................................... 1  III.  The Usability Studies ...................................................................................... 3  IV.  Discovery ......................................................................................................... 3  V.  LegalZoom’s Improper Quid Pro Quo ............................................................ 4  VI.  Rocket Lawyer Did Not Violate Rule 11 ........................................................ 5  A.  LegalZoom’s Argument Is Not Appropriate for Rule 11 ..................... 5  B.  The Studies Are Not Admissible Evidence .......................................... 6  1.  13 The Studies Are Inadmissible Hearsay ....................................... 6  2.  12 The Studies Are Too Small and Subjective to Be Relevant ...................................................................................... 7  14 C.  The Studies Cannot Create A Dispute of Fact ...................................... 8  15 D.  LegalZoom Seeks To Gain By Disregarding Proper Procedure and the Rules of Professional Conduct ............................................... 10  16 17 VII.  Conclusion ..................................................................................................... 11  18 19 20 21 22 23 24 25 26 27 28 RLI’S OPPOSITION TO LEGALZOOM’S MOTION FOR RULE 11 SANCTIONS NO. 2:12-CV-09942-GAF-AGR ii 1 TABLE OF AUTHORITIES 2 Page(s) 3 FEDERAL CASES 4 Bonillas v. United Air Lines, Inc., C 12-6574 SBA, 2014 WL 4087906 (N.D. Cal. Aug. 19, 2014) ............................. 7 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Connect Insured Tel., Inc. v. Qwest Long Distance, Inc., 3:10-CV-1897-D, 2012 WL 3150957 (N.D. Tex. Aug. 3, 2012) ........................... 10 Cooter & Gell v. Hartmarx Corp., 496 U.S. 384 (1990) ........................................................................................................... 11 Lucas v. Duncan, 574 F.3d 772 (D.C. Cir. 2009) .......................................................................................... 6 Merck Consumer Pharm. Co. v. Smithkline Beecham Corp., 960 F.2d 294 (2d Cir. 1992) .............................................................................................. 8 Orr v. Bank of America, NT & SA, 285 F.3d 764 (9th Cir.2002) .............................................................................................. 7 Stitt v. Williams, 919 F.2d 516 (9th Cir. 1990) ......................................................................................... 5, 6 William H. Morris Co. v. Grp. W, Inc., 66 F.3d 255 (9th Cir. 1995) ........................................................................................... 7, 8 OTHER AUTHORITIES California Rule of Professional Conduct 5-100 .................................................................. 4 21 Fed. R. Evid. 401 ........................................................................................................................ 8 22 Fed. R. Evid. 402 ........................................................................................................................ 8 23 Fed. R. Evid 801 ......................................................................................................................... 6 24 25 26 27 28 Fed. R. Evid. 802 ........................................................................................................................ 7 Fed. R. Evid. 805 .................................................................................................................... 6, 7 Fed. R. Civ. Proc. 11......................................................................................................... passim Fed. R. Civ. Proc. 56.................................................................................................................. 6 RLI’S OPPOSITION TO LEGALZOOM’S MOTION FOR RULE 11 SANCTIONS NO. 2:12-CV-09942-GAF-AGR i 1 I. INTRODUCTION 2 The Court determined in its denial of LegalZoom’s first motion for summary 3 judgment that LegalZoom’s claims rest on whether Rocket Lawyer’s ads, viewed in 4 the context in which they ran, misled a substantial portion of consumers as 5 demonstrated by a scientific survey. Following this guidance, Rocket Lawyer 6 conducted a scientific consumer survey and then moved for summary judgment 7 because that survey demonstrated that a substantial portion of consumers have not 8 been misled by Rocket Lawyer’s ads. LegalZoom failed to conduct a survey testing 9 Rocket Lawyer’s ads in context as directed, and failed to create a dispute of fact in 10 its summary judgment briefing. Now, LegalZoom tries to cure its failure and create 11 a dispute of fact by bringing the Motion for Rule 11 Sanctions (the “Motion”) 12 attempting to cast doubt on the legitimacy of Rocket Lawyer’s motion for summary 13 judgment. However, LegalZoom’s motion is not about sanctions or a Rule 11 14 violation. It is an improper attempt to file a sur-reply and present three documents 15 that could have been included with its opposition. LegalZoom held the Motion over 16 Rocket Lawyer’s head, threatening to file it unless Rocket Lawyer would agree to 17 allow LegalZoom to supplement the summary judgment record with documents that 18 have been in its possession for months. Rocket Lawyer did not violate Rule 11. These documents, which are the 19 20 21 are neither 22 admissible nor sufficient to create a dispute of fact that a substantial portion of 23 consumers have been misled by Rocket Lawyer’s ads. LegalZoom’s conduct in this 24 action is once again reprehensible. 25 II. 26 ROCKET LAWYER’S MOTION FOR SUMMARY JUDGMENT Rocket Lawyer moved for summary judgment because the survey of over 400 27 respondents conducted by Professor Jerry Wind demonstrated that a substantial 28 portion of consumers were not and are not likely to be misled by Rocket Lawyer’s RLI’S OPPOSITION TO LEGALZOOM’S MOTION FOR RULE 11 SANCTIONS NO. 2:12-CV-09942-GAF-AGR 1 1 ads. See generally Rocket Lawyer’s Motion for Summary Judgment, ECF No. 67 2 (“RLI SJ Mot.”). As directed by the Court, Professor Wind tested consumers’ 3 understanding of Rocket Lawyer’s ads in the context of the disclosures on 4 RocketLawyer.com by displaying test and control ads as they would normally 5 appear in the typical consumer journey. Id. at 5-9. The test stimuli addressed 6 LegalZoom’s allegations in this litigation and the control stimuli reflected Rocket 7 Lawyer’s historic advertisements as they were published. Id. The results across 8 dozens of metrics demonstrated that there was no statistically significant difference 9 in consumers’ understanding of Rocket Lawyer’s services between the tests and 10 control groups. Id. at 6-7. Rocket Lawyer adding “plus state fees” to its free 11 incorporation ads would have had no effect on consumers. Id. at 16-17. Rocket 12 Lawyer revising its free trial disclosures to match the formatting of LegalZoom’s 13 free trial offers, there would have been no effect on consumers. Id. Thus, as 14 Professor Wind concluded, and this Court should conclude, LegalZoom’s claims 15 have no merit. 16 LegalZoom, in contrast, conducted a survey using stimuli that disregarded the 17 Court’s order and applicable law to analyze advertisements in context. See id. at 7- 18 8. LegalZoom showed some respondents Rocket Lawyer’s search engine 19 advertisement with the competitive landscape blurred or for others just a page or 20 two of Rocket Lawyer’s website. See id. LegalZoom did not test whether 21 consumers were drawn to Rocket Lawyer’s ads or even took them to a point in the 22 consumer journey where they could make a purchasing decision. See id. It chose 23 not to test Rocket Lawyer’s free trial disclosures and tested limitations on Rocket 24 Lawyer’s services that do not exist. See id. 25 Given these facts in the context of the Court’s summary judgment order, 26 Rocket Lawyer’s assertion that there is no genuine dispute of fact that consumers 27 were not misled by Rocket Lawyer’s ads is well-supported. 28 RLI’S OPPOSITION TO LEGALZOOM’S MOTION FOR RULE 11 SANCTIONS NO. 2:12-CV-09942-GAF-AGR 2 1 III. THE USABILITY STUDIES 2 By bringing this motion, LegalZoom acknowledges that the evidence 3 currently on record, including its survey, is insufficient to defeat Rocket Lawyer’s 4 motion for summary judgment. On September 29, 2014, LegalZoom sought for the 5 first time to supplement the record with the usability studies (the “Studies”) that it 6 claims creates a dispute of fact. See Vaughn Decl., ¶¶ 2-4, Exs. 1-3; Mot. at 4-6; 1 7 see also LegalZoom’s Motion to Supplement Factual Record.2 However, these 8 studies, 9 possession when LegalZoom filed its opposition on July 21, 2014, have limited , which were in LegalZoom’s 10 relevance to LegalZoom’s claims. Indeed, most of the information in the Studies 11 reflect 12 13 14 15 See Vaughn 16 Decl., ¶¶ 2-4, Exs. 1-3. Furthermore, this belated attempt to expand the record 17 cannot cure LegalZoom’s deficiencies as “a handful of customer statements” are not 18 “reliable consumer survey[s] or market research.” ECF 44 at 10. 19 IV. DISCOVERY Over the course of this litigation, Rocket Lawyer has diligently reviewed and 20 21 produced documents responsive to LegalZoom’s 89 document requests. Declaration 22 of Michael T. Jones (“Jones Decl.”), filed concurrently herewith, at ¶ 3. In total, 23 1 24 25 26 27 28 With respect to the 2010 Ferguson usability study, Vaughn Decl. ¶ 2, Ex. 1, LegalZoom did not rely on or provide to this Court the underlying data even though it was available to them. Rocket Lawyer provides that information herewith. See Jones Decl., ¶ 2 Ex. 1 (RLI0039820). 2 LegalZoom’s Motion to Supplement was noticed for manual filing on September 29, 2014, see ECF No. 124, and a redacted version was attached to LegalZoom’s Ex Parte Application to shorten the time for hearing that Motion to Supplement, see ECF No. 126-1. However, LegalZoom failed to serve Rocket Lawyer with an unredacted copy of the motion or the documents it seeks to introduce until after Rocket Lawyer requested service on October 1, 2014. RLI’S OPPOSITION TO LEGALZOOM’S MOTION FOR RULE 11 SANCTIONS NO. 2:12-CV-09942-GAF-AGR 3 1 Rocket Lawyer produced over 38,000 documents, including significant data pulls 2 relating to millions of its advertisements. Jones Decl., ¶ 4.3 Rocket Lawyer 3 completed all productions on July 18, 2014 in advance of LegalZoom’s deadline to 4 file its opposition to Rocket Lawyer’s summary judgment motion and the August 5 12, 2014 discovery cut-off. Jones Decl., ¶ 3. The Studies were produced on July 6 11, 2014. Jones Decl., ¶ 5.4 LegalZoom served its Motion on September 2, 2014. At that point, the 7 8 summary judgment hearing had been continued pending mediation between the 9 parties. See ECF No. 115.5 After the conclusion of the mediation, the hearing was 10 rescheduled for September 22, 2014. ECF Nos. 117, 118. 11 V. LEGALZOOM’S IMPROPER QUID PRO QUO On September 23, 2014, after reviewing the Motion, the Studies referenced 12 13 therein, related evidence, and the summary judgment motion in question, Rocket 14 Lawyer informed LegalZoom by letter that it would not withdraw its motion for 15 summary judgment because the Studies do not create a triable issue of fact. Jones 16 Decl., ¶ 6, Ex. 2; see also infra. At a meet and confer between the parties on September 24, 2014, 17 18 LegalZoom’s counsel threatened that it would file its Motion unless Rocket Lawyer 19 allowed LegalZoom to supplement the summary judgment record with the Studies, 20 Jones Decl., ¶ 7. When Rocket Lawyer pointed out that LegalZoom’s threat 21 violated California Rule of Professional Conduct 5-100,6 LegalZoom confirmed the 22 23 24 25 26 27 28 3 LegalZoom admited the significance of Rocket Lawyer’s data pulls when it moved for ex parte relief for additional time to review Rocket Lawyer’s data in advance of the expert disclosure deadline. See ECF No. 126 4 LegalZoom and third-party former employee Travis Giggy (also represented by Glaser Weil), by contrast, has produced just over 3,000 documents, and continued to produce documents through July 28, 2014, the day Rocket Lawyer’s opposition to its motion for summary judgment was due. 5 The hearing was originally scheduled for August 18, 2014. ECF No. 73. 6 “A member shall not threaten to present criminal, administrative, or disciplinary charges to obtain an advantage in a civil dispute.” RLI’S OPPOSITION TO LEGALZOOM’S MOTION FOR RULE 11 SANCTIONS NO. 2:12-CV-09942-GAF-AGR 4 1 threat by letter, stating “we offered to avoid seeking sanctions if Rocket Lawyer 2 would essentially agree to place the disputed documents before the Court.” Jones 3 Decl., ¶ 8, Ex. 3. On September 25, 2014, LegalZoom again urged Rocket Lawyer to allow 4 5 LegalZoom to supplement the summary judgment record unopposed to avoid the 6 Motion. Id. at ¶ 9. Rocket Lawyer refused to acquiesce to LegalZoom’s improper 7 threat of sanctions and to waive its client’s right to oppose LegalZoom’s untimely 8 attempt to supplement the record. Id. On September 26, 2014, as threatened, 9 LegalZoom publicly filed its Motion, placing the Studies, which were marked 10 Attorneys’ Eyes Only, in the public domain.7 11 VI. ROCKET LAWYER DID NOT VIOLATE RULE 11 12 A. 13 Rule 11 requires an attorney’s signature on submissions to the court, LegalZoom’s Argument Is Not Appropriate for Rule 11 14 certifying that factual contentions have evidentiary support. See Fed. R. Civ. Proc. 15 11. The relevant standard for a district court “is whether a ‘competent attorney 16 would believe that the claims were well grounded in fact and warranted by law,’ and 17 also whether there was ‘an improper purpose.’” Stitt v. Williams, 919 F.2d 516, 527 18 (9th Cir. 1990). “Rule 11 motions...should not be employed...to test the sufficiency 19 or efficacy of allegations in the pleadings; other motions are available for those 20 purposes.” Fed. R. Civ. Proc. 11 advisory committee’s note (1993 Amendments). LegalZoom does not point to any unsupported assertions of fact. Instead, 21 22 LegalZoom contends that Rocket Lawyers’ argument lacks factual support. For this 23 reason alone, LegalZoom’s Motion fails. A showing that evidence is insufficient for summary judgment does not meet 24 25 the Rule 11 standard. See Stitt v. Williams, 919 F.2d 516, 527 (9th Cir. 1990) (“That 26 7 27 28 Rocket Lawyer has met and conferred with LegalZoom about its violation of the Protective Order and intends to file a motion for contempt, dismissal, and sanctions, as the evidence suggests that LegalZoom acted willfully or at least was grossly negligent in disclosing Rocket Lawyer’s confidential, proprietary information. RLI’S OPPOSITION TO LEGALZOOM’S MOTION FOR RULE 11 SANCTIONS NO. 2:12-CV-09942-GAF-AGR 5 1 the district court held this evidence to be insufficient for purposes of summary 2 judgment does not mean that appellants’ claims were factually unfounded for 3 purposes of Rule 11.”); Lucas v. Duncan, 574 F.3d 772, 779-80 (D.C. Cir. 2009) 4 (holding that neither Rule 56 nor Rule 11 requires a party to submit evidence 5 contrary to its factual contentions, as long as evidentiary support for those 6 contentions is offered). Rocket Lawyer cited to evidence that there is no dispute of fact that a 7 8 substantial portion of consumers have not been misled by Rocket Lawyer’s ads. 9 The Wind Survey of over 400 consumers demonstrated that consumers would not 10 have understood Rocket Lawyer’s services any better had its advertisements 11 addressed LegalZoom’s allegations. This was the type of evidence the Court 12 requested when it denied LegalZoom’s motion for summary judgment. The record 13 demonstrates that Rocket Lawyer has satisfied Rules 11 and 56. See Stitt, 919 F.2d 14 at 527 (“The plaintiffs made arguments with citations to material in the record that 15 arguably supported their positions, even though the evidence was ultimately found 16 wanting. The district court therefore acted within its discretion in denying Rule 11 17 sanctions.”); Celotex, 477 U .S. at 323–24.8 18 B. 19 1. The Studies Are Inadmissible Hearsay The Studies are inadmissible hearsay – and in fact – they are hearsay within 20 21 The Studies Are Not Admissible Evidence hearsay—not subject to any exception. See Fed. R. Evid 801, 805. LegalZoom cites . 22 23 24 25 26 27 28 8 There is a difference between asserting a fact without support and seeking to characterize facts as part of an argument. As a contrasting example, LegalZoom’s assertion in a self-serving declaration that it had no control over LegalSpring.com was an unsupported factual assertion because the evidence demonstrates that LegalZoom had the ability to add/remove reviews, manipulate its reviews, and even require that LegalSpring have a misleading disclosure on its website. Such conduct was sanctionable. Acknowledging its misconduct, LegalZoom withdrew the argument in its summary judgment opposition that it had no control over LegalSpring.com and the offending declarations. See ECF NO. 116. RLI’S OPPOSITION TO LEGALZOOM’S MOTION FOR RULE 11 SANCTIONS NO. 2:12-CV-09942-GAF-AGR 6 1 Mot. at 4-6. It uses these summaries for their truth regarding the interviewees’ 2 opinions, and the underlying opinions for their truth about the nature of the website. 3 Id. This is classic inadmissible hearsay within hearsay.9 The studies are therefore inadmissible even at the summary judgment stage. , 4 5 See Fed. R. Evid. 802, 805; Orr v. Bank of America, NT & SA, 285 F.3d 764, 773 6 (9th Cir.2002) (“A trial court can only consider admissible evidence in ruling on a 7 motion for summary judgment.”); see also Bonillas v. United Air Lines, Inc., C 12- 8 6574 SBA, 2014 WL 4087906, at *9 n.12 (N.D. Cal. Aug. 19, 2014) (finding 9 evidence inadmissible at summary judgment in part because it was “hearsay and 10 contain[ed] double hearsay”). 11 2. The Studies Are Too Small and Subjective to Be Relevant The Lanham Act false advertising claim requires “proof that the advertising 12 13 actually conveyed the implied message and thereby deceived a significant portion of 14 the recipients[.]” William H. Morris Co. v. Grp. W, Inc., 66 F.3d 255, 258 (9th Cir. 15 1995). LegalZoom’s state law claims require the same. SJ Order, ECF No. 44, at 16 11 (“In the Ninth Circuit, claims of unfair competition and false advertising under 17 state statutory and common law are ‘substantially congruent’ to claims made under 18 the Lanham Act.”) (citing Cleary v. News Corp., 30 F.3d 1255, 1262-63 (9th Cir. 19 1994)). The subjective, recommendations of a consultant, who interviewed only a 20 handful of consumers, outside of a controlled, scientific setting, do not speak at all 21 to whether anyone, let alone a significant portion of consumers, was deceived or 22 likely to be deceived by Rocket Lawyer’s advertisements. Unlike a scientific consumer survey, the Studies had very few participants. 23 24 Two involved only interviews each, Vaughn Decl., ¶ 2, Ex. 1 at RLI0040581 25 (“ ”); id. at ¶ 3, Ex. 2 at RLI0040687 (“ 26 27 28 9 In at least one case LegalZoom cites triple hearsay. See Mot. at 5 (quoting for its truth statement about statements about statements ). RLI’S OPPOSITION TO LEGALZOOM’S MOTION FOR RULE 11 SANCTIONS NO. 2:12-CV-09942-GAF-AGR 7 ”), while the third included only 1 , id. at ¶ 4, Ex. 3 at 2 RLI0040738 (“ ”). Also, unlike a 3 consumer survey like Professor Wind’s, see Rocket Lawyer’s Motion for SJ at 9-10, 4 the Studies do not 5 6 E.g., Jones Decl., 7 8 9 ¶ 2, Ex. 1. Such scant and methodologically unsound evidence is not probative of 10 whether “a statistically significant part” of the intended audience “holds the false 11 belief allegedly communicated by the challenged advertisement.” See SJ Order 12 (ECF No. 44) at 10 (“[A] handful of customer statements . . . is not sufficient to 13 demonstrate that a “significant portion” of customers were deceived and is not 14 necessarily a reliable consumer survey or market research.”); see also, e.g., Johnson 15 & Johnson * Merck Consumer Pharm. Co. v. Smithkline Beecham Corp., 960 F.2d 16 294, 297-98 (2d Cir. 1992); William H. Morris, 66 F.3d at 258 (plaintiff must show 17 that the ads “deceived a significant portion of the recipients”). It is therefore 18 irrelevant not admissible. See Fed. R. Evid. 401, 402. 19 C. 20 Even if the Studies were admissible evidence – they are not – and were The Studies Cannot Create A Dispute of Fact 21 considered as part of the summary judgment record, they cannot make up for the 22 dearth of competent evidence in support of LegalZoom’s position. LegalZoom, in 23 pursuing this motion, misleadingly presents evidence to this Court. In addition to 24 being inadmissible and concerning insignificant sample sizes, the Studies do not 25 accurately reflect the research conducted. 26 For example, the 2010 Ferguson study inaccurately reports what the 27 , as shown by 28 Dr. Ferguson’s own notes. Those notes, which are in LegalZoom’s possession and RLI’S OPPOSITION TO LEGALZOOM’S MOTION FOR RULE 11 SANCTIONS NO. 2:12-CV-09942-GAF-AGR 8 1 could have been presented to the Court just as easily as Dr. Ferguson’s summary 2 (despite being hearsay within hearsay themselves), Jones Decl., ¶ 2, Ex. 1, 3 demonstrate the purpose behind the hearsay rule. Contrary to the summary in 4 LegalZoom’s Exhibit 1, the 5 In fact, 6 Jones Decl., ¶ 2, Ex. 1. The rest interviewees were not misled by Rocket Lawyer. . 7 8 9 10 11 . See id. But frustration with free trials is not the same thing as being deceived by them. The other two studies are no better for LegalZoom. The single quote excerpted from the 12 13 14 . See Mot. at 5. Likewise, LegalZoom cites two hearsay consumer 15 comments from the Google study to suggest that consumers are confused by the free 16 trial. See Mot. at 6. But these quotes actually show that consumers do not like the 17 fact that the free trial ends with a paid membership—not that they are deceived by 18 the free trial. If anything, these excerpts demonstrate that consumers understand 19 (and dislike) the terms of the free trial. Furthermore, as this Court has already said, 20 “[t]he fact that a customer will be charged if she fails to cancel her membership after 21 seven days does not negate the fact that the trial period itself is unconditionally 22 free.” SJ Order at 8. None of this raises a genuine material issue of fact; it is pure 23 distraction from the issues in this litigation. 24 Thus, even if considered notwithstanding the numerous evidentiary bars, the provided by LegalZoom 25 26 demonstrate no triable issue of fact. 27 28 RLI’S OPPOSITION TO LEGALZOOM’S MOTION FOR RULE 11 SANCTIONS NO. 2:12-CV-09942-GAF-AGR 9 1 D. 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 LegalZoom Seeks To Gain By Disregarding Proper Procedure and the Rules of Professional Conduct LegalZoom tries to cast Rocket Lawyer and its counsel in a negative light, contending that the evidence it has now put before the Court rebuts Rocket Lawyer’s assertion of “a record of undisputed facts demonstrating that Rocket Lawyer’s advertisements are truthful and have no tendency to deceive.” Mot. at 1 (quoting Rocket Lawyer’s Motion for Summary Judgment at 14 n. 8).10 However, it ignores that (1) it should have introduced this evidence in opposition to Rocket Lawyer’s summary judgment motion, (2) it could have sought leave at an earlier time to supplement the summary judgment record instead of disguising its summary judgment sur-reply as a Rule 11 motion, and (3) it should not have filed this motion without first seeking leave to amend the scheduling order to permit it, see Connect Insured Tel., Inc. v. Qwest Long Distance, Inc., 3:10-CV-1897-D, 2012 WL 3150957 (N.D. Tex. Aug. 3, 2012) (denying leave to amend a scheduling order to permit a Rule 11 motion); see also ECF No. 115 (Order Granting Joint Stipulation to Continue Summary Judgment Hearing and Case Deadlines for Mediation, listing August 18, 2014, as “Last day for hearing motions [e]xcept for hearing on the parties’ already submitted cross-motion for summary judgment.”). LegalZoom’s excuse that its failure was due to late production of documents is unavailing. LegalZoom ignores that under the schedule LegalZoom proposed and received, the parties were required to begin briefing for summary judgment even before the discovery cut-off. ECF No. 56 (granting LegalZoom’s proposed schedule with minor changes setting hearing cut-off one week after discovery cut-off) ; see also ECF 26 (original scheduling order reflecting discovery cut off just three weeks before motion hearing cut-off). The Court’s standing order also encourages early 10 Rocket Lawyer notes that LegalZoom again neglects to view statements in context. For example, as used in Rocket Lawyer’s motion, the statement that “the population of deceived consumers is zero” cites to the opinion of Professor Wind, Rocket Lawyer’s Expert, which is in turn based on the results of his survey. See RLI Mot. at 19-20. RLI’S OPPOSITION TO LEGALZOOM’S MOTION FOR RULE 11 SANCTIONS NO. 2:12-CV-09942-GAF-AGR 10 1 motions for summary judgment, even if discovery is not yet complete. See ECF No. 2 26 (“Parties need not wait until the motion cutoff to bring motions for summary 3 judgment or partial summary judgment. Early completion of non−expert discovery 4 and filing of motions for summary judgment may eliminate or reduce the need for 5 expensive expert depositions which are normally conducted in the last stages of 6 discover”). 7 Furthermore, any delay in discovery does not excuse LegalZoom’s failure to 8 seek leave to supplement the record over the last two months. And it certainly does 9 not excuse LegalZoom’s threat to file this sanctions motion unless Rocket Lawyer 10 allow LegalZoom to supplement the summary judgment record unopposed. The 11 Court should deny this motion and prevent LegalZoom from benefiting from its 12 inexcusable delay, negligence, and unethical conduct. 13 VII. CONCLUSION The Supreme Court has said that “the central purpose of Rule 11 is to deter 14 15 baseless filings in district court and thus . . . streamline the administration and 16 procedure of the federal courts.” Cooter & Gell v. Hartmarx Corp., 496 U.S. 384, 17 393 (1990). LegalZoom’s Motion does the opposite. It is baseless and a 18 procedurally improper attempt to make this Court consider an untimely and 19 unwarranted summary judgment sur-reply. The Court should deny LegalZoom’s Motion and grant Rocket Lawyer 20 21 attorneys’ fees for having to defend itself against this frivolous motion. 22 /// 23 /// 24 /// 25 /// 26 /// 27 /// 28 /// RLI’S OPPOSITION TO LEGALZOOM’S MOTION FOR RULE 11 SANCTIONS NO. 2:12-CV-09942-GAF-AGR 11 1 2 3 4 5 6 7 8 9 10 11 Dated: October 1, 2014 Respectfully submitted, By: /s/ Forrest A. Hainline III Forrest A. Hainline III (SBN 64166) fhainline@goodwinprocter.com Hong-An Vu (SBN 266268) hvu@goodwinprocter.com Michael T. Jones (SBN 290660) mjones@goodwinprocter.com Brian W. Cook (Pro Hac Vice) bcook@goodwinprocter.com GOODWIN PROCTER LLP Three Embarcadero Center, 24th Floor San Francisco, California 94111-4003 Tel.: 415.733.6000 Fax.: 415.677.9041 Attorneys for Defendant ROCKET LAWYER INCORPORATED 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 RLI’S OPPOSITION TO LEGALZOOM’S MOTION FOR RULE 11 SANCTIONS NO. 2:12-CV-09942-GAF-AGR 12

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