Payam Ahdoot v. Babolat VS North America Inc et al

Filing 72

ORDER GRANTING MOTION FOR FINAL APPROVAL OF CLASS ACTION SETTLEMENT (DOC. NO. 62) AND GRANTING MOTION FOR ATTORNEY FEES, COSTS, INCENTIVE AWARDS, AND ADMINISTRATION COSTS (DOC. NO. 63) by Judge Virginia A. Phillips re: 62 Motion for Settlement; 63 Motion for Attorney Fees. (See document for specifics) (mrgo)

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1 2 3 4 5 6 7 8 UNITED STATES DISTRICT COURT 9 CENTRAL DISTRICT OF CALIFORNIA 10 11 PAYAM AHDOOT, etc., 12 13 14 15 16 17 18 19 20 ) ) Plaintiffs, ) ) v. ) ) BABOLAT VS NORTH ) AMERICA, INC., etc., ) Defendants, ) ) ) BRANDON CLARK, etc., ) Plaintiffs, ) ) v. ) ) BABOLAT VS NORTH ) AMERICA, INC., etc. ) Defendants. ) ________________________ ) Case Nos. CV 13-02823-VAP (VBKx) CV 13-07898-VAP (VBKx) ORDER GRANTING MOTION FOR FINAL APPROVAL OF CLASS ACTION SETTLEMENT (DOC. NO. 62) AND GRANTING MOTION FOR ATTORNEY FEES, COSTS, INCENTIVE AWARDS, AND ADMINISTRATION COSTS (DOC. NO. 63) [Motions filed on February 27, 2015 ] 21 22 23 On February 27, 2015, Plaintiffs Payam Ahdoot 24 ("Ahdoot") and Brandon Clark ("Clark") (collectively, 25 "Plaintiffs") filed a "Motion for Final Approval of Class 26 Action Settlement" ("Approval Mot.") and a "Motion for 27 Attorney Fees, Costs, Incentive Awards, and Settlement 28 Administration Expenses" ("Fee Mot."). (Doc. Nos. 62- 1 63.) Plaintiffs seek final judicial approval of an 2 agreement to settle claims that Defendant Babolat VS 3 North America, Inc. ("Babolat"), used deceptive 4 advertising to sell tennis racquets; Babolat has filed a 5 Notice of Non-Opposition to Plaintiffs' motions. 6 Doc. No. 67.) (See The motions came before the Court for 7 hearing on April 6, 2015. After consideration of the 8 papers filed in support of the motions, the Court GRANTS 9 the motions, and enters final approval of the settlement 10 between Plaintiffs and Babolat, and approves Class 11 Counsel's request for attorneys' fees and other 12 associated litigation costs. 13 I. BACKGROUND1 14 15 A. Plaintiffs' Allegations and Preliminary Approval of 16 the Settlement 17 Ahdoot filed his action on April 22, 2013.2 18 No. 1.) (Doc. Ahdoot's action was consolidated with Clark's 19 action on December 19, 2013. (Doc. No. 32.) Plaintiffs 20 brought this putative class action against Babolat, 21 alleging it had engaged in false and misleading 22 advertising with respect to its AeroPro Drive tennis 23 1 On December 2, 2014, this case was randomly reassigned to the docket of the undersigned from the 25 docket of the judge initially assigned to this case, Judge Gary A. Feess, pursuant to Order of the Chief Judge 26 14-083. (Doc. No. 60.) 24 2 Ahdoot filed a similar action on January 11, 2013, but dismissed it before Babolat answered the 28 complaint. (Approval Mot. at 3.) 27 2 1 racquets ("AeroPro"), endorsed by Rafael Nadal ("Nadal"), 2 its Pure Drive tennis racquets ("Pure Drive"), endorsed 3 by Andy Roddick ("Roddick"), and a number of other 4 racquets associated with professional tennis players. 5 (Second Amended Complaint (Doc. No. 55) ¶¶ 4-11.) 6 7 Plaintiffs allege that Babolat misrepresented to 8 consumers that the racquets available for purchase by the 9 public were identical to those used on the professional 10 tennis tour by professional players when, in reality, 11 "[t]he racquets which many of the Babolat-sponsored pros 12 actually use are much different than [those racquets] and 13 [are] not available to the public." (Id. ¶ 4.) 14 Moreover, Plaintiffs aver that Babolat's use of the 15 phrase "Nadal's racquet of choice" is misleading and that 16 "[p]rior to major professional tennis tournaments, 17 Babolat paints and otherwise modifies these pros' 18 customized racquets so that they appear to be identical 19 to the ones sold in stores and on the internet." (Id.) 20 The SAC also describes what Plaintiffs characterize as a 21 "long-term and pervasive advertising campaign [by 22 Babolat] . . . designed to deceive consumers about the 23 racquets it sells." (Id. ¶ 5.) 24 25 Specifically, on or about January 15, 2011, Plaintiff 26 Ahdoot, believing he was purchasing the same AeroPro 27 racquet used by Nadal, purchased an AeroPro Drive racquet 28 3 1 for a total of $222.92 from Westwood Sporting Goods in 2 Los Angeles, California. (Id. ¶ 30.) In April 2012, 3 Plaintiff Clark, believing he was purchasing the same 4 Pure Drive racquet used by Roddick, purchased two Pure 5 Drive Roddick racquets for a total between $250 and $300. 6 (Id.) Plaintiff Clark, believing he was then purchasing 7 the same AeroPro racquet used by Nadal, purchased two 8 AeroPro racquets directly from Babolat in May 2010 for 9 $254. (Id.) 10 11 Plaintiffs allege that they have therefore "suffered 12 injury in fact and lost money by purchasing racquets they 13 otherwise would not have purchased" but for Babolat's 14 deceptive advertising. (Id. ¶ 42.) On this basis, 15 Plaintiffs assert claims against Babolat for: (1) 16 violation of California's Unfair Competition Law ("UCL"), 17 Cal. Bus. & Prof. Code § 17200; (2) violation of the 18 Consumer Legal Remedies Act ("CLRA"), Cal. Civ. Code 19 § 17500; (3) breach of express warranty; (4) violation of 20 False Advertising Law ("FAL"), Cal Bus. & Prof. Code 21 §§ 17500 et seq.; (5) fraud; and (6) negligent 22 misrepresentation. (See SAC.) 23 24 The parties reached an agreement on the terms of a 25 settlement of the class claims after discovery -- which 26 included an exchange of more than 30,000 documents and 27 multiple depositions of Babolat's employees -- and arm's 28 4 1 length negotiations with the assistance of a mediator. 2 (See Approval Mot. at 3-6.) As a result, the partes 3 entered into a Stipulation and Agreement of Settlement. 4 (See Declaration of Christopher J. Hamner in Support of 5 Approval Mot. ("Hamner Decl.") (Doc. No. 62-2) at Ex. 1 6 ("Settlement Agmt.") (Doc. No. 62-3).) 7 8 In the motion for preliminary approval of class 9 settlement, the Plaintiffs sought and received the 10 following: (1) preliminary approval of the proposed class 11 settlement; (2) approval of the form and content of the 12 Short Form and Long Form Publication Notices, 13 substantially in their proposed forms; (3) certification 14 of the Class for settlement purposes; (4) the appointment 15 of Payam Ahdoot and Brandon Clark as Class 16 Representatives for the Class; (5) the appointment of 17 Hamner Law Offices, APC; the Olsen Law Offices, and 18 Wootton Law Group, LLP as Class Counsel for settlement 19 purposes; (6) leave for Plaintiffs to amend their 20 complaint; (7) enjoinment of Settlement Class Members 21 from commencing or continuing any action asserting any 22 claims encompassed by the Settlement Agreement unless the 23 Class Member submits a valid Request for Exclusions, with 24 the exception of Plaintiffs filing the Second Amended 25 Complaint, proceedings related to final approval of the 26 Settlement and consideration of Class Counsel's Fee and 27 Cost Application; (8) preliminary approval of 28 5 1 administration costs to be paid to the Settlement 2 Administrator; (9) an immediate stay of the Action, with 3 the exception of proceedings relating to the Settlement 4 Agreement; and (10) the scheduling of a final approval 5 hearing. (Order Granting Preliminary Approval of Class 6 Action Settlement ("Approval Order") (Doc. No. 54) at 2.) 7 Judge Feess approved preliminarily the terms of the 8 Settlement Agreement on October 7, 2014. The Approval 9 Order was modified twice to correct minor typographical 10 errors and omissions. (See Doc. Nos. 56, 59.) 11 12 B. The Settlement Agreement 13 The Settlement Agreement is the result of "extensive 14 discovery, including the production and review of tens of 15 thousands of pages of documents, many of which were in 16 French and required translation into English . . . taking 17 depositions of the parties, . . . [and] a day long 18 mediation in San Francisco with mediator Antonio Piazza." 19 (Approval Mot. at 6; Approval Order at 3.) Class Counsel 20 "is convinced that the proposed Settlement is in the best 21 interests of the Class based on the negotiations and a 22 detailed knowledge of the issues present in this Action." 23 (Approval Mot. at 9; Approval Order at 3.) "The length 24 and risks of trial and other normal perils of litigation 25 that may have impacted the value of the claims were all 26 weighed in reaching the proposed Settlement." (Id.) 27 addition, the uncertainty of class certification, the 28 6 "In 1 difficulties of complex litigation, the lengthy process 2 of establishing specific damages and various possible 3 delays and appeals were also carefully considered by 4 Class Counsel in agreeing to the proposed Settlement." 5 (Id.) 6 7 1. 8 The Proposed Settlement encompasses a Settlement The Settlement Class 9 Class defined as 10 11 12 13 14 15 16 17 all Persons who engaged in a Qualifying Transaction with the exception of employees, principals, officers, directors, agents, affiliated entities, legal representatives, successors, or assignees of Babolat VS North America, Inc.; distributors, dealers, and retailers of Babolat VS North America, Inc. or its parent, Babolat VS SA, to the extent the Qualifying Racquets were purchased by the distributors, dealers, and retailers for resale and not for personal use; and the District Court and any other judges who may be assigned to the Action and any members of their immediate families. 18 (Settlement Agmt. at 9, § EE.) A Qualifying Transaction 19 is the "purchase of a Qualifying Racquet(s) for personal 20 use, and not for resale during the Class Period." 21 at 8, § X.) (Id. A Qualifying Racquet includes the following 22 Babolat tennis racquets: 23 24 25 26 27 Pure Drive, Pure Drive +, Pure Drive 107, Pure Drive Roddick, Pure Drive + Roddick, Pure Drive Roddick Junior, Pure Drive Lite, Pure Drive French Open, Pure Drive Lite French Open, Pure Drive 260 French Open, Pure Drive Junior 26 French Open, Pure Drive Lite Pink, Pure Drive Wimbledon, Pure Drive Junior Wimbledon, Pure Drive Play, AeroPro Drive, AeroPro Drive +, AeroPro Drive Junior, AeroPro Team, AeroPro 28 7 1 2 3 4 Lite, AeroPro Drive French Open, AeroPro Drive Junior French Open, AeroPro Lite French Open, AeroPro Team Wimbledon, Aero Storm, Aero Storm Tour, Pure Storm, Pure Storm Limited, Pure Storm Limited +, Pure Storm Tour, Pure Storm Tour +, Pure Storm Team, Pure Control, Pure Control Tour, Pure Control Tour +, Pure Control 95 and Pure Control 95 +. 5 6 (Id. at 7-8, § W.) 7 8 The Class Period is defined as "the period beginning 9 on January 1, 2009, and ending on November 11, 2014, or, 10 if later, the actual date of publication of the 11 November/December issue of Tennis Magazine containing the 12 Short Form Publication Notice." (Id. at 5, § G.) 13 14 2. 15 Each Settlement Class Member who submits a Valid The Terms of the Settlement 16 Claim with a proof of purchase "will be entitled to a 17 reimbursement of fifty U.S. dollars ($50) for each adult 18 racquet and twenty five U.S. dollars ($25) for each 19 junior racquet for each Qualifying Transaction." 20 (Settlement Agmt. at 13, ¶ 2.) Each Settlement Class 21 Member who does not have a proof of purchase but who can 22 provide the Qualifying Racquet's serial number will "be 23 entitled to a reimbursement of fifty U.S. dollars ($50) 24 for each adult racquet for each Qualifying Transaction . 25 . . up to a maximum of ten (10) Qualifying Racquets per 26 Person." (Id. at 13-14, ¶ 2.) All junior racquets and 27 some adult racquets do not have serial numbers and thus 28 8 1 do not qualify for such reimbursement. 2 ¶ 2.) (Id. at 14, For junior racquets and adult racquets without a 3 serial number or proof of purchase, each "Settlement 4 Class Member who submits a Valid Claim will be entitled 5 to a reimbursement of twenty U.S. dollars ($20) for each 6 adult racquet and ten U.S. dollars ($10) for each junior 7 racquet obtained through a Qualifying Transaction up to a 8 maximum of three (3) Qualifying Racquets per Person." 9 (Id. at 14, ¶ 2.) 10 11 The Settlement Agreement provides that Babolat will 12 establish a non-reversionary fund of $4,500,0003 13 including the following payments, subject to Court 14 approval: (1) attorneys' fees of $1,125,000, which is 25% 15 of the Gross Settlement Fund ("GSF"); (2) costs of up to 16 $150,000.00, of which Plaintiffs' counsel is requesting 17 $78,134.65; (3) incentive awards in the amount of $5,000 18 to each named Plaintiff in consideration for serving as 19 Class Representative; and (4) estimated Settlement 20 21 3 The parties also agreed that the Gross Fund 22 Value will be funded in installments: (1) the first installment of $300,000; (2) additional deposits of 23 $200,000 per month for the following six months; and (3) in the eight months from the approval and entry of the 24 Preliminary Approval Order, additional deposits as necessary "to bring the total of deposits and accrued 25 interest to four million five hundred thousand U.S. dollars ($4,500,000)." (Settlement Agmt. at 11-12; 26 Approval Order at 5.) These payments will be made to "an escrow account with a reputable financial institution" 27 who will administer those funds "as approved by the Parties and the Settlement Administrator." (Settlement 28 Agmt. at 11; Approval Order at 5.) 9 1 Administration expenses of up to $133,000-$240,000, of 2 which Plaintiffs' counsel is requesting $194,524.78. 3 (Approval Order at 3; Approval Mot. at 6-7.) After all 4 Court-approved deductions, the Net Settlement Fund4 is 5 estimated to be $3,092,340.57. (Approval Mot. at 7.) If 6 the aggregate of all Valid Claims exceeds the Net 7 Settlement Fund, each reimbursement "will be adjusted 8 downward on a Qualifying Racquet pro rata basis." 9 (Settlement Agmt. at 14, ¶ 3.) Should the Net Settlement 10 Fund exceed the amount of Valid Claims submitted, 11 remaining funds "shall be distributed cy pres as follows: 12 (a) fifty percent (50%) to St. Jude's Children's Research 13 Hospital . . . and (b) fifty percent (50%) to USTA 14 Serves." (Id. at 14, ¶ 4.) The parties have also agreed 15 to non-monetary benefits, including: (1) Babolat's 16 implementation of disclaimers in connection with 17 professional endorsements; (2) Babolat ceasing to 18 reference in any US advertisements that any of its 19 racquets contain tungsten; (3) Babolat ceasing to refer 20 to tungsten in "their advertising, marketing, 21 communications and labeling in the United States in 22 connection with 'GT Technology.'" (Approval Mot. at 8-9; 23 Approval Order at 3.) 24 25 4 After deducting the payment of attorneys' fees, costs, Class Representative incentive awards, and 26 Settlement Administration expenses, the remaining Net 27 Settlement Fund shall be available to pay Valid Claims submitted by Class Members. (Settlement Agmt. at 6-7, § 28 Q; Approval Order at 5.) 10 1 In exchange for the Settlement benefits, Settlement 2 Class members are deemed to have "fully, finally, and 3 forever released, relinquished and discharged each and 4 all of the Babolat Releasees from any and all of the 5 Class Representatives' and each and every Settlement 6 Class Member's . . . respective claims, actions, demands, 7 suits, and causes of action, whether class, individual or 8 otherwise in nature. . . ." 9 B; Approval Order at 6-7.) (Settlement Agmt. at 23, § This release includes 10 11 12 13 14 15 16 17 18 19 20 21 22 23 costs, expenses, penalties and attorneys' fees, known or unknown, suspected or unsuspected, direct or indirect, contingent or absolute, existing or potential, in contract or in tort, in law or equity, that the Class Representatives and each and every Settlement Class Member . . . ever had, now has, or hereafter can, will, or may have, arising out of (i) advertising, marketing and conduct of whatever kind by the Babolat Releasees related to any and all professional athletes and their connection with, affiliation with, association with or endorsement of the Qualifying Racquets and any components thereof; (ii) the use of the term "GT Technology" and "tungsten" in the Babolat Releasees' advertising, marketing materials, labeling, and any other communication or information of whatever kind related to the Qualifying Racquets, (iii) factual allegations or claims made in the Second Amended Complaint, and (iv) any violation or alleged violation of any federal or state law and any federal or state statute, including but not limited to California Business & Professions Code §§ 17200, et seq., 17500 et seq., and California Civil Code §1750, predicated on (i), (ii) or (iii) (the "Released Claims"). 24 (Settlement Agmt. at 24.) 25 26 27 28 11 1 3. The Settlement Administration and Notice 2 After preliminary approval, the settlement 3 administrator was required to: (1) "provide copies of the 4 Settlement Account's monthly statements to Class Counsel 5 and Babolat's Counsel no later than the fifteenth (15th) 6 day of each month" until the Final Effective Date of the 7 Settlement; (2) examine and verify submitted claims; (3) 8 administer the publication of the Short Form Publication 9 Notice in Tennis Magazine; (4) administer the placement 10 of the banner advertisement regarding the Settlement on 11 Tennis.com; (5) administer the creation, operation, 12 maintenance, and cessation of the Settlement website 13 Babolatsettlement.com; (6) "prepare a declaration 14 affirming compliance with the notice requirements," and 15 provide such declaration "to Babolat's Counsel and Class 16 Counsel no later than fourteen (14) days prior to the 17 Final Approval Hearing;" (7) "prepare and deliver to 18 Babolat's Counsel and Class Counsel a report stating the 19 total number of Persons who submitted valid Requests for 20 Exclusion from the Settlement Class and the names and 21 contact information of such Persons as well as the 22 quantity and type of the Qualifying Racquets each Person 23 purchased;" (8) "provide periodic updates to Class 24 Counsel and Babolat's Counsel regarding Claim Form 25 submissions" no later than one week after the Claims 26 Period begins and at least once monthly thereafter; and 27 (9) provide to Babolat or other Person as Babolat may 28 12 1 direct an electronically searchable alphabetical list of 2 the Settlement Class Members who were paid out of the Net 3 Settlement Fund, their contact information, and the 4 amount paid to them. (Settlement Agmt. at 12, 14, 16-17.) 5 The Settlement website was required to be operational on 6 or before the first day on the Short Form Publication 7 Notice appears in Tennis Magazine. (Id. at 15.) 8 9 Members of the Settlement Class may opt out of the 10 settlement by submitting a written request postmarked no 11 later than twenty-one days before the Final Approval 12 Hearing to the Settlement Administrator to be excluded 13 from the class. (Id. at 8, § Z.) This letter must 14 contain: (1) the Class Member's name, current mailing 15 address, and telephone number; (2) the racquet(s) the 16 Class Member purchased, the approximate dates of such 17 purchase(s), and location of such purchase(s); (3) the 18 statement "I want to be excluded from the proposed Class 19 Action Settlement in the Babolat lawsuit;" and (4) the 20 Class Member's signature. (Approval Order at 6.) 21 22 The Short Form Publication Notice, Long Form 23 Publication Notice, and banner advertisement containing a 24 link to the Settlement website, Babolatsettlement.com, on 25 the United States version of websites Babolat.com and 26 Tennis.com proposed by the Parties will provide 27 Settlement Class members with appropriate information 28 13 1 about: (1) the nature of the action; (2) the class 2 definition; (3) a description of the claims at issue; (4) 3 a summary of the proposed settlement terms; (5) a 4 description of the settlement formula and distribution 5 including Plaintiff's enhancement award and Class 6 Counsel's attorney's fee award and costs, the terms of 7 the release; and (6) the right of Settlement Class 8 members to be excluded from the class or to object to the 9 Settlement Agreement and the procedures for doing so. 10 (Id.) The Settlement website, Babolatsettlement.com shall 11 contain: (1) the Short Form Publication notice; (2) the 12 Long Form Publication Notice; (3) the Claim Form; (4) the 13 Settlement Agreement, without exhibits; (5) the Second 14 Amended Complaint; and (6) the Preliminary Approval 15 Order. (Settlement Agmt. at 16, § A.) The Long Form 16 Publication Notice and the Settlement website also 17 include contact information for the Settlement 18 Administrator and Class Counsel. (Approval order at 6; 19 Settlement Agmt. at 16, § A.) 20 21 22 II. LEGAL STANDARD Under Rule 23(e) of the Federal Rules of Civil 23 Procedure, "claims, issues, or defenses of a certified 24 class may be settled, voluntarily dismissed, or 25 compromised only with the court's approval." 26 Civ. P. 23(e). Fed. R. A court must engage in a two-step process 27 to approve a proposed class action settlement. First, the 28 14 1 court must determine whether the proposed settlement 2 deserves preliminary approval. Nat'l Rural Telecomms. 3 Coop. v. DirecTV, Inc., 221 F.R.D. 523, 525 (C.D. Cal. 4 2004). Second, after notice is given to class members, 5 the Court must determine whether final approval is 6 warranted. Id. A court should approve a settlement 7 pursuant to Rule 23(e) only if the settlement "is 8 fundamentally fair, adequate and reasonable." Torrisi v. 9 Tucson Elec. Power Co., 8 F.3d 1370, 1375 (9th Cir. 1993) 10 (internal quotation marks omitted); accord In re Mego 11 Fin. Corp. Sec. Litig., 213 F.3d 454, 458 (9th Cir. 2000) 12 (citing Hanlon v. Chrysler Corp., 150 F.3d 1011, 1026 13 (9th Cir. 1998)). 14 15 Circuit law teaches that the court must balance the 16 following factors to determine whether a class action 17 settlement is fair, adequate, and reasonable: 18 19 (1) the strength of the plaintiff's case; 20 (2) the risk, expense, complexity, and likely 21 duration of further litigation; 22 (3) the risk of maintaining class action status 23 throughout the trial; 24 (4) the amount offered in settlement; 25 (5) the extent of discovery completed and the 26 stage of the proceedings; 27 (6) the experience and views of counsel; 28 15 1 (7) the presence of a governmental participant; 2 and 3 (8) the reaction of the class members to the 4 proposed settlement. 5 6 Torrisi, 8 F.3d at 1375; accord Linney v. Cellular Alaska 7 Partnership, 151 F.3d 1234, 1242 (9th Cir. 1998); Hanlon, 8 150 F.3d at 1026. "In addition, the settlement may not be 9 the product of collusion among the negotiating parties." 10 In re Mego Fin. Corp. Sec. Litig., 213 F.3d at 458. 11 These factors are not exclusive, and one factor may 12 deserve more weight than the others depending on the 13 circumstances. Torrisi, 8 F.3d at 1376. In some 14 instances, "one factor alone may prove determinative in 15 finding sufficient grounds for court approval." Nat'l 16 Rural Telecomms. Coop., 221 F.R.D. at 525–26 (citing 17 Torrisi, 8 F.3d at 1376). In addition, "[t]he involvement 18 of experienced class action counsel and the fact that the 19 settlement agreement was reached in arm's length 20 negotiations, after relevant discovery had taken place 21 create a presumption that the agreement is fair." Linney 22 v. Cellular Alaska Partnership, 1997 WL 450064, *5 (N.D. 23 Cal. July 18, 1997), aff'd, 151 F.3d at 1234. 24 25 26 27 28 16 1 III. DISCUSSION 2 A. Final Approval of the Settlement 3 1. 4 As discussed below, the Torrisi factors favor final Approval of the Settlement Terms 5 approval of the settlement. 6 7 8 a. Strength of Plaintiffs' Case According to Plaintiffs' counsel, "Plaintiffs 9 strongly believe that the Class claims are legally 10 meritorious and present more than a reasonable 11 probability of a favorable determination on behalf of the 12 Class." (Approval Mot. at 14.) Each member of the class 13 will receive a 25%-34% refund of the purchase price paid 14 for each racquet, provided they can provide a proof of 15 purchase. (Id. at 1-2.) Should a class member not have 16 a proof of purchase, he or she can still receive a 17 refund. (Id. at 2.) As a result of the settlement, 18 Babolat has changed its advertising and business 19 practices. All of this suggests that Plaintiffs' case 20 had merit. Thus, this factor weighs in favor of 21 approval. 22 23 b. The Risk, Expense, Complexity, and Likely 24 Duration of Further Litigation 25 Plaintiffs' counsel notes that there are always 26 inherent risks associated with prosecuting a matter 27 through trial, and this case is no exception. 28 17 (Approval 1 Mot. at 15.) "While Babolat has agreed to settle the 2 action, if this case were to proceed, Babolat would 3 undoubtedly continue to assert a vigorous defense on 4 liability." (Id. at 16.) In addition, even if 5 Plaintiffs were able to succeed at trial, the burden of 6 proving damages would remain; there is no guarantee that 7 members of the Class would receive more than the 8 Settlement Agreement provides if this case went to trial. 9 (Id.) As further litigation would undoubtedly be 10 expensive and complex, and because there are significant 11 risks to members of the class regarding their ability to 12 succeed on the merits or to prove damages, this factor 13 weighs in favor of approval. (Id. at 16-17.) 14 15 c. 16 17 The Risk of Maintaining Class Action Status Throughout the Trial The Court may revisit the certification of the class 18 at any time before entry of final judgment. 19 Civ. P. 23(c)(1)(C). See Fed. R. Where there is a risk that class 20 certification might not be maintained before entry of 21 final judgment, this factor favors approving the proposed 22 settlement. 23 24 Class Counsel contends that class certification is 25 difficult to obtain in false advertising cases. 26 14-15.) (Id. at Recently, a judge of this district denied a 27 motion for class certification in a factually similar 28 18 1 case concerning a professional tennis player's use of a 2 similar racquet for sale to the public. (See id. at 15 3 (citing Kramer v. Wilson, case no. 2:13-cv-06330-JFW4 SH).) Class certification was denied in that case 5 because the court found the plaintiff failed to meet his 6 burden of demonstrating that questions of fact and law 7 common to all class members predominated over questions 8 affecting only individual class members. (Id.) Though 9 counsel maintain that the instant case is factually 10 distinguishable, there nevertheless is the risk that 11 continued class certification presents a risk to 12 Plaintiffs. (Id.) 13 14 Moreover, Babolat only assented to the Settlement 15 Agreement with the assumption that it would be approved; 16 should the Court not approve the settlement, Babolat has 17 the right to terminate the agreement. 18 at 20, § D.) (Settlement Agmt. In addition, should the Court not approve 19 the settlement, the "Settlement Agreement [cannot] be 20 offered, or received into evidence in any matter" other 21 than for purposes of approval. (Id. at 27-28, § IX.) 22 23 Given the uncertainty regarding Plaintiffs' ability 24 to maintain class certification throughout the case, this 25 factor also favors approving the proposed settlement. 26 27 28 19 1 2 d. The Amount Offered in Settlement As noted above, the Settlement Agreement requires 3 Babolat to create a settlement fund of $4.5 million. The 4 agreement was "negotiated after extensive discovery and 5 an all day mediation" and it "resulted in substantial 6 monetary benefits and significant changes to Babolat's 7 advertising." (Approval Mot. at 19.) "The Class 8 Recovery is significant in that it contemplates 9 reimbursement in the range of 25%-34% of the purchase 10 price with respect to the racquets at issue. The 11 settlement not only falls within the range of 12 possible judicial approval, but represents an excellent 13 recovery on behalf of the Class." (Hamner Decl. at ¶ 7.) 14 Given the risks and uncertainty attendant to this 15 litigation as previously discussed, the Court finds that 16 the amount of recovery each class member may recover 17 weighs in favor of the Settlement Agreement's overall 18 reasonableness. 19 20 21 22 e. The Extent of Discovery Completed and the Stage of the Proceedings Throughout the course of litigation, "[v]oluminous 23 written discovery has been propounded, reviewed and 24 responded to by the Parties. Babolat produced, and 25 Plaintiffs' Counsel reviewed over 30,000 pages of 26 documents, many of which were in French and required 27 translation into English." (Approval Mot. at 4, 18.) 28 20 1 Moreover, numerous Babolat representatives were deposed 2 and product inspections were conducted. (Id. at 4, 18.) 3 The record is clear that significant discovery was 4 undertaken by both parties. As Class Counsel had 5 "sufficient information to make an informed decision 6 about settlement," this factor weighs in favor of 7 approval. See Linney, 151 F.3d at 1239. 8 9 10 f. The Experience and Views of Counsel As noted above, Class Counsel contends that the 11 Settlement Agreement "not only falls within the range of 12 possible judicial approval, but represents an excellent 13 recovery on behalf of the class." (Hamner Decl. at ¶ 7.) 14 Class Counsel have significant experience litigating 15 class action cases. (Id. at ¶¶ 18-19.) Counsel's 16 experience litigating class action cases, along with 17 their view that the Settlement Agreement presents a 18 significant recovery for the Plaintiffs', persuades the 19 Court that the Settlement Agreement is fair, reasonable, 20 and adequate in this case. This weighs in favor of 21 approval. 22 23 24 25 g. The Reaction of the Class Members to the Proposed Settlement According to Class Counsel, "[a]s of February 24, 26 2014, 17,203 Class Members filed valid claim forms, and 27 not a single Class Member objected to the settlement or 28 21 1 requested to be excluded." 2 omitted).) (Approval Mot. at 21 (bolding The lack of any objection whatsoever by Class 3 Members to the Settlement Agreement weighs in favor of 4 approval. 5 6 h. 7 8 Whether the Settlement Was a Product of NonCollusive Bargaining Finally, as noted above, the Settlement Agreement was 9 reached with the assistance of a mediator. 10 Mot. at 5.) (Approval Settlements reached with the help of a 11 mediator are likely non-collusive. Satchell v. Fed. 12 Express Corp., 2007 WL 1114010, at *4 (N.D. Cal. Apr. 13, 13 2007) ("The assistance of an experienced mediator in the 14 settlement process confirms that the settlement is non15 collusive."). The parties have presented no reason to 16 find that the Settlement Agreement was anything other 17 than the product of arm's-length negotiations. 18 Accordingly, the Court finds this factor weighs in favor 19 of approval. 20 21 As all of the above factors weigh in favor of final 22 approval, the Court finds the Settlement Agreement to be 23 fair, reasonable, and adequate. 24 25 2. 26 Rule 23 requires the court to direct to Class Members Approval of the Notice Procedures 27 "the best notice that is practicable under the 28 22 1 circumstances, including individual notice to all members 2 who can be identified through reasonable effort." 3 R. Civ. P. 23(c)(2)(B). Fed. In addition, Rule 23(e)(1) 4 requires the court to "direct notice in a reasonable 5 manner to all class members who would be bound by the 6 proposal." The notice must explain in easily understood 7 language the nature of the action, definition of the 8 class, class claims, issues and defenses, ability to 9 appear through individual counsel, procedure to request 10 exclusion, and binding nature of a class judgment. 11 R. Civ. P. 23(c)(2)(B). Fed. Plaintiff must provide notice to 12 potential opt-in class members that is "timely, accurate, 13 and informative." See Hoffmann-La Rouche Inc. v. 14 Sperling, 493 U.S. 165, 172 (1989). Likewise, claim 15 forms must be informative and accurate. Id. at 172; 16 Churchill Village, L.L.C. v. Gen. Elec., 361 F.3d 566, 17 575 (9th Cir. 2004) (notice is satisfactory if it 18 "generally describes the terms of the settlement in 19 sufficient detail to alert those with adverse viewpoints 20 to investigate and to come forward and be heard"). 21 22 The Court previously found that "the proposed Class 23 Notice complies with Rule 23's requirements and should 24 therefore be certified for purposes of the Proposed 25 Settlement." (Approval Order at 13.) The Court now 26 evaluates whether the parties executed class notice in 27 accordance with the Court's Preliminary Approval Order. 28 23 1 According to Class Counsel, the Notice was 2 disseminated in conformity with the Court's Preliminary 3 Approval Order. 4 omitted).) (See Approval Mot. at 9-11 (citations Given Class Counsel's representation that the 5 Notice was disseminated in accordance with the Court's 6 previous order and the number of Class Members who have 7 responded to the Notice, the Court finds that the Notice 8 was reasonable as to its content and the method of 9 communication. 10 11 As the terms of the Settlement Agreement were fair, 12 reasonable, and adequate, and because the procedures for 13 dissemination of the Class Notice were the reasonable, 14 the Court finds that the Settlement Agreement should be 15 approved. 16 17 B. Approval of the Attorneys' Fees Awards, Costs, 18 Incentive Awards and Settlement Administrative 19 Expenses 20 The Approval Order approved allocation of settlement 21 funds for attorneys' fees, costs, incentive award 22 payments, and settlement administrative expenses. As 23 noted above, Class Counsel filed a separate motion (the 24 Fee Mot.) requesting final approval of these 25 expenditures. The Court addresses each in turn. Staton 26 v. Boeing Co., 327 F.3d 938, 963 (9th Cir. 2003) ("[T]o 27 avoid abdicating its responsibility to review the 28 24 1 agreement for the protection of the class, a district 2 court must carefully assess the reasonableness of a fee 3 amount spelled out in a class action settlement 4 agreement."). 5 6 1. Attorneys' Fees 7 The Settlement Agreement sets aside $1.125 million, 8 or 25% of the settlement proceeds as attorneys' fees. 9 (Fee Mot. at 1; Settlement Agreement at 21, § B.) To 10 calculate the reasonableness of an award of attorney's 11 fees, the Court may use either the percentage-of-the-fund 12 method5 or the lodestar/multiplier method.6 In re 13 Washington Pub. Power Supply Sys. Sec. Litig., 19 F.3d 14 1291, 1295 (9th Cir. 1994) ("[T]he district court has 15 discretion to use either method in common fund cases."). 16 Regardless of the method used, "the district court should 17 be guided by the fundamental principle that fee awards 18 out of common funds be "reasonable under the 19 circumstances." In re Washington Pub. Power Supply Sys. 20 21 5 Under the percentage-of-the-fund method, the court calculates the fee award by designating a 23 percentage of the total common fund. Six Mexican Workers v. Ariz. Citrus Growers, 904 F.2d 1301, 1311 (9th Cir. 24 1990). 22 6 Under the lodestar method, the court calculates the fee award by multiplying the number of hours 26 reasonably spent by a reasonable hourly rate and then enhancing that figure, if necessary to account for the 27 risks associated with representation. Paul, Johnson, Alston & Hunt v. Graulty, 886 F.2d 268, 272 (9th Cir. 28 1989). 25 25 1 Sec. Litig., 19 F.3d at 1296 (quoting State of Florida v. 2 Dunne, 915 F.2d 542, 545 (9th Cir. 1990)). 3 4 Twenty-five percent, the amount requested by 5 Plaintiffs' counsel here, is the "'benchmark' award that 6 should be given in common fund cases." 7 Workers, 904 F.2d at 1311. Six Mexican "The benchmark percentage 8 should be adjusted, or replaced by a lodestar 9 calculation, when special circumstances indicate that the 10 percentage recovery would be either too small or too 11 large in light of the hours devoted to the case or other 12 relevant factors." Id. 13 14 The Court elects to use the percentage-of-the-fund 15 method to determine if the proposed attorney's fees are 16 reasonable. As Class Counsel agree that 25% is 17 reasonable here, and there is no evidence that an award 18 of 25% would be a windfall to Plaintiffs' counsel (see 19 Fischel v. Equitable Life Assur. Soc'y of U.S., 307 F.3d 20 997, 1007 (9th Cir. 2002)), the Court agrees that the 21 Settlement Agreement's attorneys' fees request is 22 reasonable. 23 24 Moreover, assuming the Court used the lodestar 25 method, a review of the billing records submitted by 26 Class Counsel (see Fee Mot. at 11; Declaration of 27 Christopher J. Hamner in Support of Fee Mot. (Doc. No. 28 26 1 63-2) at Ex. 3 (Doc. No. 63-5); Declaration of Chad B. 2 Wootton in Support of Fee Mot. (Doc. No. 63-7) at Ex. 5 3 (Doc. No. 63-8); Declaration of Christopher A. Olsen in 4 Support of Fee Mot. (Doc. No. 63-9) and its attachment 5 (Doc. No. 63-10)), shows that the fees as calculated by 6 the lodestar approach would also be reasonable. 7 8 2. Costs 9 The Approval Order approved up to $150,000.00 in 10 actual litigation costs. (Approval Order at 2, 4.) Rule 11 23(h) provides that the Court may award reasonable costs. 12 Fed. R. Civ. P. 23(h). Class Counsel has provided an 13 accounting for its costs, which total $78,134.65. (Fee 14 Mot. at 1; Declaration of Christopher J. Hamner in 15 Support of Fee Mot. at Ex. 4) The Court finds these 16 costs to be reasonable. 17 18 3. Incentive Awards 19 "[N]amed plaintiffs, as opposed to designated class 20 members who are not named plaintiffs, are eligible for 21 reasonable incentive payments." Staton, 327 F.3d at 977. 22 Factors the court should consider when assessing whether 23 individual incentive payments are reasonable include: (1) 24 the actions the plaintiff has taken to protect the 25 interests of the class; (2) the degree to which the class 26 has benefitted from those actions; (3) the amount of time 27 and effort the plaintiff expended in pursuing the 28 27 1 litigation; and (4) and reasonable fears of workplace 2 retaliation. Id. Courts may also consider: the risk to 3 the class representative in commencing suit, both 4 financial and otherwise; the notoriety and personal 5 difficulties encountered by the class representative; the 6 amount of time and effort spent by the class 7 representative; the duration of the litigation; and the 8 personal benefit (or lack thereof) enjoyed by the class 9 representative as a result of the litigation. Van 10 Vranken v. Atl. Richfield Co., 901 F. Supp. 294, 299 11 (N.D. Cal. 1995). "Courts have generally found that 12 $5,000 incentive payments are reasonable." Alberto v. 13 GMRI, Inc., 252 F.R.D. 652, 669 (E.D. Cal. 2008). 14 15 The Court approved preliminarily an incentive award 16 of $5,000 for Ahdoot and Clark as named Plaintiffs. 17 (Approval Order at 7-8.) The Court stated "that the 18 named Plaintiffs should be recognized and compensated for 19 their assistance and involvement throughout the 20 litigation, and that a $5,000 incentive award for each 21 named Plaintiff is appropriate." (Id. at 16.) Along 22 with the Fee Mot., Ahdoot and Clark submitted 23 declarations explaining the work they have done in this 24 case from its inception to the parties' assent to the 25 Settlement Agreement. (See Declaration of Payam Ahdoot 26 in Support of Fee Mot. (Doc. No. 63-12); Declaration of 27 Brandon Clark in Support of Fee Mot. (Doc. No. 63-13).) 28 28 1 The Court agrees that a $5,000 incentive payment to each 2 named Plaintiff is reasonable. 3 4 4. Settlement Administration Costs 5 The Court previously approved of the appointment of 6 Rust Consulting, Inc., to serve as the Settlement 7 Administrator. (Approval Order at 17.) Expenses in the 8 range of $113,219 to $218,757 were approved, as 50,000 to 9 150,000 claimants were expected. (Id.) According to 10 Class Counsel, the amount invoiced to date is $104,941.78 11 and it is estimated that an additional $89,583.00 will be 12 invoiced to complete the administration of the 13 Settlement, for a total of $194,524.78.7 14 24.) (Fee Mot. at As these costs are within the approved range, and 15 an explanation of the costs is supported by a declaration 16 from a Rust Consulting Employee (see Declaration of Tore 17 Hodne in Support of Fee Mot. (Doc. No. 63-11)), the Court 18 approves of the stated Settlement Administrator costs. 19 20 As all the fees and costs as noted in the Fee Mot. 21 are fair, reasonable, and supported by the supplied 22 evidence, the Court GRANTS the Fee Mot. 23 24 25 7 Class Counsel filed a Notice of Errata explaining that the initial amount requested in the 27 motions for settlement administration costs was in error, and that the correct amount was $194.524.78. (See Doc. 28 No. 65.) 26 29 1 2 IV. CONCLUSION For the reasons stated above, the COURT APPROVES the 3 settlement terms and GRANTS the Motion for Final Approval 4 of Class Action Settlement. Moreover, the Court GRANTS 5 the Motion for Attorney Fees, Costs, Incentive Awards, 6 and Settlement Administration Costs. 7 8 IT IS SO ORDERED. 9 10 Dated: April 6, 2015 11 VIRGINIA A. PHILLIPS United States District Judge 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 30

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