MGA Entertainment, Inc. et al v. Dynacraft BSC, Inc.

Filing 44

ORDER GRANTING IN PART DEFENDANTS MOTION TO DISMISS COUNTS 1, 3, 4, 7, 8, 11,AND 12 35 by Judge Otis D. Wright, II: The Court DISMISSES the remaining Doe Defendants. The Court GRANTS IN PART Dynacrafts Motion to Dismiss, with leave to amend. To t he extent MGA wishes to amend its SAC, it must do so before June 20, 2018, and only to the extent permitted by this Order. Defendants response is due according to the Federal Rules of Civil Procedure. Plaintiff must also lodge a redlined copy of any amended complaint for the Court and Defendants review. (lc)

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O 1 2 3 4 5 6 7 United States District Court Central District of California 8 9 10 11 MGA Entertainment, Inc., et al., Plaintiff, 12 13 14 Case No. 2:17-cv-08222-ODW-KS ORDER GRANTING IN PART DEFENDANT’S MOTION TO DISMISS COUNTS 1, 3, 4, 7, 8, 11, AND 12 [35] v. Dynacraft BSC, Inc., et al., Defendants. 15 16 I. 17 INTRODUCTION 18 On November 10, 2017, Plaintiffs MGA Entertainment, Inc. and The Little 19 Tikes Company (collectively “MGA”) filed this action against Defendants Dynacraft 20 BSC, Inc. (“Dynacraft”); Freshdeals2112; Honeydukessweetshop; The_House; 21 Theroyalflush, and DOES 1-10 (collectively “Defendants”) for various federal and 22 California trademark infringement claims. (See generally Compl., ECF No. 1.) MGA 23 identifies 24 The_House; and Theroyalflush) by their URL, and eBay merchant name because it 25 has not yet discovered the true identity of these defendants (hereinafter the “Ebay 26 Defendants”). four of the defendants (Freshdeals2112; Honeydukessweetshop; 27 On November 13, 2017, MGA filed a First Amended Complaint (“FAC”). 28 (FAC, ECF No. 6.) On January 8, 2018, Dynacraft moved to dismiss MGA’s FAC 1 (ECF No. 14), and MGA conceded that there were deficiencies with its FAC. (ECF 2 No. 27.) The Court granted Dynacraft’s Motion to Dismiss, with leave to amend, on 3 January 16, 2018. (ECF No. 28.) On February 9, 2018, Plaintiffs filed a Second 4 Amended Complaint (“SAC”). 5 Motion to Dismiss MGA’s SAC. (Mot., ECF No. 35.) For the reasons below, the 6 Court GRANTS IN PART Dynacraft’s Motion to Dismiss, with leave to amend, as 7 set forth below.1 II. 8 (ECF No. 32.) Before the Court is Dynacraft’s FACTUAL BACKGROUND 9 MGA’s claims arise from Dynacraft’s manufacturing of its “Disney Princess 10 Preschool Carriage.” (SAC ¶ 27.) MGA asserts valid, registered trademarks, which 11 remain in full force and effect—U.S. Registration No. 1,438,168 for the words COZY 12 COUPE for “ride-on toys” (the “Cozy Coupe Mark”) and U.S. Registration Nos. 13 4,688,321 and 4,824,946 (collectively, the “Design Marks”): Reg. No. 4,688,321 Reg. No. 4,824,946 14 15 16 17 18 19 For “ride-on toys” 20 For “ride-on toys” 21 22 23 24 25 26 27 28 1 After considering the papers filed in connection with the Motion, the Court deemed the matter appropriate for decision without oral argument. Fed. R. Civ. P. 78(b); C.D. Cal. L.R. 7-15. 2 1 2 3 4 5 6 7 “The mark consists of a stylized face on the front of a child’s riding vehicle including a pair of eyes located partially above the upper front surface of the vehicle body. The broken line outlining is to show the position or placement of the mark on the goods. The outlining and the shape of the vehicle are not claimed as part of the mark.” “The color(s) red and yellow is/are claimed as a feature of the mark. The mark consists of a three-dimensional configuration of a child’s riding vehicle consisting of a red body of the vehicle and a yellow roof with four yellow pillars supporting the roof. [The mark excludes the features shown in dotted lines].” 8 9 (SAC Ex. 1, ECF No. 32-1.) Dynacraft manufactures and distributes the infringing product, the Disney 10 11 12 13 14 15 Princess Preschool Carriage, pictured below left, which is a non-motorized, smaller version of Dynacraft’s motorized Princess Carriage sold previously, pictured below right. Dynacraft’s Accused Disney Princess Preschool Carriage (Non-Motorized) Dynacraft’s Previously-Sold Disney 24V Princess Carriage (Motorized) 16 17 18 19 20 21 22 23 24 25 26 27 (Mot. 5.) Dynacraft’s product is not a Cozy Coupe product and has no association with MGA’s Cozy Coupe products. (Opp’n 1, ECF No. 38.) 28 3 1 MGA alleges that Dynacraft intentionally manufactured its Disney Princess 2 Preschool Carriage to look confusingly similar to MGA’s Cozy Coupe products. 3 (SAC ¶ 27.) Defendants also arranged for advertisements on the internet applying 4 MGA’s Cozy Coupe Mark to Dynacraft products. (Id.) MGA further alleges that 5 Dynacraft conspired with www.walmart.com, www.ebay.com, toysrus.com, Ebay 6 Defendants, and Doe Defendants 1-10, to produce a product that could be confused 7 for the Cozy Coupe. (SAC ¶¶ 27–32.) 8 MGA’s alleges claims for: Trademark Counterfeiting, 15 U.S.C. § 1114 (Count 9 1); False Designation of Origin, 15 U.S.C. § 1125(a) (Count 2); False or Misleading 10 Description or Misrepresentation of Fact, 15 U.S.C. § 1125(a) (Count 3); Federal 11 Trademark Dilution, 15 U.S.C. § 1125(c) (Count 4); Federal Unfair Competition, 15 12 U.S.C. § 1125(c) (Count 5); State Unfair Competition, California Business & 13 Professional Code § 17200 et. seq. (Count 6); State False and Misleading Statements, 14 California Business & Professional Code § 17500 (Count 7); State Law Trademark 15 Dilution, California Business & Professional Code § 14247 (Count 8); Common Law 16 Trade Dress Infringement (Count 9); Common Law “Passing Off” (Count 10); Civil 17 Conspiracy (Count 11); and Conspiracy to Commit Trademark Counterfeiting, 18 18 U.S.C. § 2320, 15 U.S.C. § 1114, 1125(a), and 1125(c), and 18 U.S.C. § 371 (Count 19 12). (See generally SAC.) 20 21 22 Dynacraft now moves to dismiss counts 1, 3, 4, 7, 8, 11, and 12, on several grounds. (See Mot.) III. LEGAL STANDARD 23 A court may dismiss a complaint under Rule 12(b)(6) for lack of a cognizable 24 legal theory or insufficient facts pleaded to support an otherwise cognizable legal 25 theory. Balistreri v. Pacifica Police Dep’t, 901 F.2d 696, 699 (9th Cir. 1990). To 26 survive a motion to dismiss, a complaint need only satisfy the minimal notice pleading 27 requirements of Rule 8(a)(2)—a short and plain statement of the claim. Porter v. 28 Jones, 319 F.3d 483, 494 (9th Cir. 2003). The factual “allegations must be enough to 4 1 raise a right to relief above the speculative level.” Bell Atl. Corp. v. Twombly, 550 2 U.S. 544, 555 (2007). That is, the complaint must “contain sufficient factual matter, 3 accepted as true, to state a claim to relief that is plausible on its face.” Ashcroft v. 4 Iqbal, 556 U.S. 662, 678 (2009). 5 The determination whether a complaint satisfies the plausibility standard is a 6 “context-specific task that requires the reviewing court to draw on its judicial 7 experience and common sense.” Id. at 679. A court is generally limited to the 8 pleadings and must construe all “factual allegations set forth in the complaint . . . as 9 true and . . . in the light most favorable” to the plaintiff. Lee v. City of Los Angeles, 10 250 F.3d 668, 688 (9th Cir. 2001). But a court need not blindly accept conclusory 11 allegations, unwarranted deductions of fact, and unreasonable inferences. Sprewell v. 12 Golden State Warriors, 266 F.3d 979, 988 (9th Cir. 2001). 13 Plaintiffs pleading fraud must do so with heightened particularity. See Fed. R. 14 Civ. P. 9(b). Federal Rule of Civil Procedure 9(b) establishes that an allegation of 15 “fraud or mistake must state with particularity the circumstances constituting fraud.” 16 The “circumstances” required by Rule 9(b) are the “who, what, when, when, where, 17 and how” of the fraudulent activity. Cafasso v. Gen. Dynamics C4 Sys., Inc., 637 F.3d 18 1047, 1055 (9th Cir. 2011). In addition, the allegation “must set forth what is false or 19 misleading about a statement, and why it is false.” Id. This heightened pleading 20 standard ensures that “allegations of fraud are specific enough to give defendants 21 notice of the particular misconduct which is alleged to constitute the fraud charged so 22 that they can defend against the charge and not just deny that they have done anything 23 wrong.” Semegen v. Weidner, 780 F.2d 727, 731 (9th Cir. 1985). 24 When a district court grants a motion to dismiss, it should provide leave to 25 amend unless it is clear that the complaint could not be saved by any amendment. 26 Manzarek v. St. Paul Fire & Marine Ins. Co., 519 F.3d 1025, 1031 (9th Cir. 2008). 27 Leave to amend, however, “is properly denied . . . if amendment would be futile.” 28 Carrico v. City & Cnty. of San Francisco, 656 F.3d 1002, 1008 (9th Cir. 2011). 5 IV. 1 2 A. DISCUSSION Pleading with Particularity under Rule 9(b) 3 Dynacraft argues that the SAC includes five counts that require pleading 4 supporting facts “with particularity” under Rule 9(b). (Mot. 6.) These include Count 5 1—alleging trademark counterfeiting, Counts 3 and 7—alleging false advertising, and 6 Counts 11 and 12—alleging conspiracy. (Id.) MGA argues that Rule 9(b) does not 7 apply to these claims because each of these allegations describes non-fraudulent 8 conduct. (Opp’n 4.) The Court first addresses whether Rule 9(b) applies to these 9 counts. 10 1. Trademark Counterfeiting (Count 1) 11 Dynacraft cites Tall v. Mukasey for the proposition that Rule 9(b) applies to 12 MGA’s trademark counterfeiting claim (Count 1). 517 F.3d 1115, 1119–20 (9th Cir. 13 2008) (holding in immigration context that California’s criminal trademark 14 counterfeiting statute addresses “an inherently fraudulent crime,” which qualified as a 15 “crime involving moral turpitude”). Mukasey did not address the federal statute at 16 issue here—15 U.S.C. § 1114. Id. Instead, it evaluated whether a violation of 17 California’s penal code constituted a crime of moral turpitude under the Immigration 18 and Nationality Act. Id. Thus, the Mukasey analysis does not persuade the Court that 19 Rule 9(b) applies here. 20 There is no case in which the heightened standard has been applied to such 21 trademark counterfeiting claims, like MGA’s. See Rolex Watch USA, Inc. v. Agarwal, 22 No. CV 12-06400 MMM (MRWx), 2012 WL 12886444, at *3 (C.D. Cal. Dec. 17, 23 2012). “Rather, the authority [the court] has located was to the contrary.” Id. As one 24 district court in the Second Circuit observed: [Defendants] argue that Lanham Act claims necessarily contain some element of fraud, which must be pled with particularity. The Court concludes that this argument is unsupported by case law. No court in this district has ever dismissed a Lanham Act claim for failure to comply with 25 26 27 28 6 Rule 9(b), nor has the Second Circuit ever held that it should. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 Indiaweekly.com, LLC v. Nehaflix.com, Inc., 596 F.Supp.2d 497, 502 (D. Conn. 2009); see also Stubbs Collections, Inc. v. Davis, No. CIV. A. 3–99CV2440–P, 2000 WL 381947, *4 (N.D. Tex. Apr. 14, 2000) (citation omitted) (“A claim of fraud requires not only the making of a false statement but also the intent to defraud the victim. However, likelihood of confusion—the test for infringement under 15 U.S.C. § 1114—does not consider the actor’s intent in determining whether infringement has occurred … Therefore, a claim of infringement under 15 U.S.C. § 1114 does not constitute a claim subject to the heightened pleading requirements of Rule 9(b)). Accordingly, the Court evaluates Count 1, pursuant to Rule 8 below. 2. False Advertising (Counts 3 & 7) Dynacraft argues that Rule 9(b) should apply to MGA’s false advertising claims under federal and California law because they are grounded in fraud. (Mot. 10–11.) “Although the Ninth Circuit has not concluded that Rule 9(b) applies to Lanham Act claims, many district courts have applied this heightened pleading standard to claims that are grounded in fraud, such as misrepresentation claims.” EcoDisc Tech, 711 F.Supp. 2d at 1085; see also Meridian Project Sys., Inc. v. Hardin Constr. Co., LLC, 404 F. Supp. 2d 1214, 1219–20 (E.D. Cal. 2005) (finding that Rule 9(b) applied to allegations of intentional misrepresentation related to a copyright infringement claim). Here, MGA alleges that Defendants “actually caused the false and misleading application of the word mark ‘Cozy Coupe’ to internet listings for the sale of the Disney Princess Preschool Carriage” in violation of the Lanham Act, and, presumably, with the intent to defraud consumers. (SAC ¶ 52.) Because these allegations are grounded in fraud, Rule 9(b) applies to the pleading of these claims. 3. Civil Conspiracy (Counts 11 & 12) In determining whether to apply Rule 9(b) to a civil conspiracy claim, the Court looks to the underlying offense. See Swartz v. KPMG LLP, 476 F.3d 756, 765 (9th Cir. 2007) (applying Rule 9(b) to a conspiracy claim where the underlying offense 7 1 was common law and securities fraud). As discussed further below, “civil conspiracy 2 is not a separate and distinct cause of action under California law.” AccuImage 3 Diagnostics Corp v. Terarecon, Inc., 260 F. Supp. 2d 941, 947 (N.D. Cal. 2003) 4 (citing Entm’t Research Grp., Inc. v. Genesis Creative Grp., Inc., 122 F.3d 1211, 1228 5 (9th Cir. 1997)). Accordingly, the Court declines to extend Rule 9(b) to Counts 11 6 and 12 because they are not stand-alone causes of action. Id. The Court will analyze 7 Rule 9(b)’s applicability below as it pertains to the conspiracy’s underlying offense. 8 /// 9 /// 10 /// 11 B. Counterfeiting (Count 1) 12 Dynacraft argues that MGA’s trademark counterfeiting claim should be 13 dismissed because MGA pleads a recitation of the claim, without facts supporting a 14 plausible claim. (Mot. 7–8.) MGA contends that it has stated a claim for trademark 15 counterfeiting because counterfeit marks are inherently confusing and it has 16 established there was use of a counterfeit mark. (Opp’n 6.) 17 Section 1114 of the Lanham Act established a cause of action for trademark 18 counterfeiting by prohibiting the use of “any reproduction, counterfeit copy, or 19 colorable imitation of a registered mark in connection with the sale . . . of any goods . 20 . . [where] such use is likely to cause confusion . . . or deceive.” 21 § 1114(1)(a). A counterfeiting claim “requires that the mark in question be (1) a non- 22 genuine mark identical to the registered, genuine mark of another, where (2) the 23 genuine mark was registered for use on the same goods to which the infringer applied 24 the mark.” Louis Vuitton Malletier, S.A. v. Akanoc Solutions, Inc., 658 F.3d 936, 946 25 (9th Cir. 2011). “Trademark infringement under 15 U.S.C. § 1114(1) also constitutes 26 trademark counterfeiting when the infringer uses a ‘counterfeit mark,’ which is 27 defined as ‘a counterfeit of a mark that is registered on the principal register in the 28 United States Patent and Trademark Office for such goods or services sold, offered for 8 15 U.S.C. 1 sale, or distributed and that is in use . . . .’” Partners for Health & Home, L.P. v. 2 Seung Wee Yang, No. CV 09–07849, 2011 WL 5387075, at *8 (C.D. Cal. Oct. 28, 3 2011) (citing 15 U.S.C. § 1116(d)(1)(B)(I)). In addition, a “counterfeit” mark is 4 defined by statute as a “spurious mark which is identical with, or substantially 5 indistinguishable from, a registered mark.” 15 U.S.C. § 1127; see also UL LLC v. 6 Space Chariot Inc., 250 F. Supp. 3d 596, 607 (C.D. Cal. 2017) (citation omitted). In a 7 case involving the willful use of a counterfeit mark, a plaintiff may elect statutory 8 damages pursuant to 15 U.S.C. § 1117(c). 9 Plaintiff alleges that “[u]pon information and belief, Defendants, and other third 10 parties, have used spurious designations that are identical with or substantially 11 indistinguishable from Plaintiffs’ Trademarks on goods covered by registrations for 12 those marks, including the use of the registered work mark ‘Cozy Coupe’ within 13 internet listings for [Dynacraft’s product]….” (SAC ¶ 41.) Those allegations are 14 insufficient and conclusory. See Ashcroft, 556 U.S. at 678. First, MGA fails to 15 identify in a non-conclusory manner how Dynacraft’s Disney Princess Preschool 16 Carriage is identical with or substantially indistinguishable from MGA’s Design 17 Marks. (See SAC ¶¶ 38–47.) In order to plead trademark counterfeiting, MGA must 18 identify how Dynacraft’s products are identical with or substantially indistinguishable 19 from MGA’s three Design Marks. Second, MGA makes no allegations connecting 20 Dynacraft to the inclusion of the words “Cozy Coupe” on third-party websites listing 21 Dynacraft’s product for sale. MGA’s allegation that “on information and belief, [the 22 inclusion of ‘Cozy Coupe’] was encouraged and facilitated by Defendant Dynacraft” 23 is not enough. (SAC ¶ 41;) Ashcroft, 556 U.S. at 678. For the foregoing reasons, Dynacraft’s motion to dismiss MGA’s trademark 24 25 counterfeiting claim (Count 1) is GRANTED with leave to amend. 26 C. False Advertising (Counts 3 and 7) 27 As stated above, MGA’s false advertising claims under federal and California 28 law are grounded in fraud and require pleading with particularity under Rule 9(b). See 9 1 EcoDisc Tech., 711 F. Supp. 2d at 1085; RPost Holdings, Inc. v. Trustifi Corp., No. 2 CV 11-2118 PSG (SHx), 2011 WL 4802372, at *3 (C.D. Cal. Oct. 11, 2011) (citation 3 omitted). 4 1. 5 MGA claims that Dynacraft disseminated false statements of fact about MGA’s 6 products in violation of the false advertising provision of the Lanham Act. 15 U.S.C. 7 § 1125(a)(1)(B). To establish a claim for false advertising under the Lanham Act, a 8 16 plaintiff must show: (1) a false statement of fact by the defendant in a commercial advertisement about its own or another’s product; (2) the statement actually deceived or has the tendency to deceive a substantial segment of its audience; (3) the deception is material, in that it is likely to influence the purchasing decision; (4) the defendant caused its false statement to enter interstate commerce; and (5) the plaintiff has been or is likely to be injured as a result of the false statement, either by direct diversion of sales from itself to defendant or by a lessening of the goodwill associated with its products. 17 Southland Sod Farms v. Stover Seed Co., 108 F.3d 1134, 1139 (9th Cir.1997). False 18 advertising claims require “the plaintiff to plead the ‘time, place, and specific content 19 of the false representations,’ the identities of the parties to the misrepresentation, and 20 what about the statement is claimed to be misleading.” Seoul Laser Dieboard Sys. Co. 21 v. Serviform S.R.L., 957 F. Supp. 2d 1189, 1200 (S.D. Cal. 2013) (quoting Epicor 22 Software Corp. v. Alt. Tech. Sols., Inc., No. SACV 13-0448, 2013 WL 2382262, at *4 23 (C.D. Cal May 9, 2013)). 9 10 11 12 13 14 15 Federal False Advertising Claim (Count 3) 24 Here, the allegations in the SAC fall short. MGA fails to identify any false 25 statement made by Dynacraft, much less explain why it is misleading. (See SAC ¶¶ 26 27–34, 51–53.) Rather, MGA alleges that “the consuming public has been misled,” 27 (SAC ¶ 28), and argues that “its ‘Cozy Coupe’ trademark has been used without 28 authorization on internet listings for the advertisement of Dyacraft’s [product]…” 10 1 (Opp’n 8.) It seems MGA wishes to connect use of the “Cozy Coupe” mark to 2 Dynacraft through its conspiracy theory of liability, but only makes a passing 3 reference to the fact that Dynacraft encouraged co-defendants to use the Cozy Coupe 4 Mark, while advertising Dynacraft’s Disney Princess Preschool Carriage, without 5 providing any supporting facts. (SAC ¶ 13.) Such bare allegations fail to state a 6 plausible claim with particularity. Accordingly, the Court DISMISSES this claim, 7 with leave to amend. 8 2. State False Advertising Claim (Count 7) 9 MGA also alleges that Dynacraft violated § 17500 of the California Business 10 and Professions Code, which prohibits making any “statement,” in connection with 11 the sale of personal property, “which is untrue or misleading, and which is known, or 12 which by the exercise of reasonable care should be known, to be untrue or 13 misleading.” State law claims based on this theory are substantially similar to claims 14 made under § 43(a) of the Lanham Act and are properly dismissed if the Lanham Act 15 claims fail. Denbicare U.S.A., Inc. v. Toys “R” Us, Inc., 84 F.3d 1143, 1152–53 (9th 16 Cir. 1996) (affirming dismissal of plaintiff’s § 17200 and § 17500 claims in light of 17 proper dismissal of the plaintiff’s Lanham Act claim), abrogated in part on other 18 grounds by, Kirtsaeng v. John Wiley & Sons, Inc., 568 U.S. 519 (2013); Homeland 19 Housewares, LLC v. Euro-Pro Operating LLC, No. CV 14–03954 DDP (MANx), 20 2015 WL 476287, at *2 (C.D. Cal. Feb. 5, 2014) (same). Thus, MGA’s § 17500 false 21 advertising claim fails because MGA’s corresponding Lanham Act claim fails. For these reasons, Dynacraft’s motion to dismiss MGA’s false advertising 22 23 claims (Counts 3 and 7) is GRANTED with leave to amend. 24 D. Trademark Dilution (Counts 4 and 8) 25 MGA brings a dilution claim under both federal and California state law. (SAC 26 ¶¶ 54–58, 66–68.) Trademark dilution is analyzed the same way under both statutes. 27 Panavision Int’l, L.P. v. Toeppen, 141 F.3d 1316, 1324 (9th Cir.1998). To prove a 28 dilution claim, a plaintiff must demonstrate that the mark used by the alleged diluter is 11 1 identical, or nearly identical, to the protected mark. Thane Intern., Inc. v. Trek Bicycle 2 Corp., 305 F.3d 894, 905 (9th Cir.2002). A plaintiff must also show that “(1) its mark 3 is famous; (2) the defendant is making use of the mark in commerce; (3) the 4 defendant’s use began after the mark became famous; and (4) the defendant’s use 5 presents a likelihood of dilution of the distinctive value of the mark.” Avery Dennison 6 Corp. v. Sumpton, 189 F.3d 868, 874 (9th Cir.1999); see 15 U.S.C. § 1125(c); Cal. 7 Bus. & Prof. Code § 14247. 8 because MGA has not alleged sufficient facts establishing that its marks are famous. 9 (Mot. 18.) Dynacraft claims that MGA’s dilution claims fail 10 Under the Trademark Dilution Revision Act, four non-exclusive factors are 11 relevant when determining whether a mark is sufficiently famous for anti-dilution 12 protection: (1) The duration, extent, and geographic reach of advertising and publicity 13 of the mark, whether advertised or publicized by the owner or third parties; (2) the 14 amount, volume, and geographic extent of sales of goods or services offered under the 15 mark; (3) the extent of actual recognition of the mark; and (4) whether the mark was 16 registered under the Act of March 3, 1881, or the Act of February 20, 1905, or on the 17 principal register. 15 U.S.C. § 1125(c)(2)(A). Moreover, the Trademark Dilution 18 Revision Act of 2006 restricted the statute from protecting marks that are famous only 19 in “niche” markets. Planet Coffee Roasters, Inc. v. Dam, No. SACV 09-00571-MLG, 20 2009 WL 2486457, at * 3 (C.D. Cal. Aug. 12, 2009) (citation omitted). Dilution is a 21 cause of action “reserved for a select class of marks—those marks with such powerful 22 consumer associations that even non-competing uses can impinge on their value.” 23 Avery, 89 F.3d at 875. For this reason, dilution protection extends only to those 24 whose mark is a “household name.” Thane, 305 F.3d at 911. As this Court has 25 previously stated, “trademark dilution claims are restricted to truly famous marks, 26 such as Budweiser beer, Camel cigarettes, and Barbie dolls.” Dahon N. Am., Inc. v. 27 Hon, No. 2:11-cv-05835-ODW (JCGx), 2012 WL 1413681, at *9 (C.D. Cal. April 24, 28 2012). 12 1 The Court finds that MGA has not pled sufficient facts to state a claim for 2 trademark dilution that is “facially plausible.” Iqbal, 556 U.S. at 678. MGA provides 3 some allegations supporting its claim to fame: that it has been selling the Cozy Coupe 4 since 1979; that more than 10 million Cozy Coupe vehicles have been sold worldwide 5 to date; that it has spent millions of dollars to develop, build, and promote the Cozy 6 Coupe; and that the Cozy Coupe is the primary representational symbol and mark for 7 Little Tikes. (SAC ¶¶ 16–19.) Although these facts demonstrate the success and 8 popularity of the Cozy Coupe product, MGA’s allegations fall short of the high 9 standard required for a dilution claim. Thane, 305 F.3d at 911. MGA does not 10 plausibly plead that the general public of the United States is familiar with the Cozy 11 Coupe Mark. Indeed, the fame of the Cozy Coupe Mark is incomparable to that of 12 other household names, such as Budweiser beer. See Dohan, 2012 WL 1413681, 13 at *9. Because MGA may be able to plead facts rising to the appropriate level of 14 15 notoriety, the Court GRANTS Dynacraft’s Motion, with leave to amend. 16 E. Civil Conspiracy (Counts 11 and 12) 17 As described by the court in Mintel Learning Technology v. Beijing Kaidi 18 Education, “[c]ivil conspiracy is not a separate and distinct cause of action under 19 California law.” Mintel, 2007 WL 2288329, at *4 (citing Entm’t Research Grp., Inc., 20 122 F.3d at 1228). Civil conspiracy is “a legal doctrine that imposes liability on 21 persons who, although not actually committing a tort themselves, share with the 22 immediate tortfeasors a common plan or design in its preparation.” Applied Equip. 23 Corp v. Litton Saudi Arabia Ltd., 7 Cal. 4th 503, 510–11 (1994) (“Conspiracy is not 24 an independent tort; it cannot create a duty or abrogate an immunity. It allows tort 25 recovery only against a party who already owes the duty and is not immune from 26 liability based on applicable substantive tort law principles.”); see also Micro/sys, Inc. 27 v. DRS Techs., Inc., No. CV 14-3441 DMG (CWX), 2015 WL 12748631, at *3 (C.D. 28 13 1 Cal. Feb. 18, 2015) (dismissing civil conspiracy claim where Lanham Act claims 2 failed). 3 MGA’s response to these points of law cited by Dynacraft is that “conspiracy 4 claims can manifestly stand on their own.” (Opp’n 10 (citing Swartz, 476 F.3d at 5 765)). In Swartz, the Ninth Circuit addressed Rule 9(b)’s pleading requirements, as it 6 pertains to multiple defendants allegedly involved in a conspiracy based on fraud. 7 Swartz, 476 F.3d at 764–65. After reversing the district court’s denial of leave to 8 amend on the fraud claim, the Ninth Circuit also reversed the district court’s denial of 9 leave to amend an accompanying civil conspiracy claim based on the fraud. Id. at 765 10 (“As stated in the previous section, we agree that Swartz failed to sufficiently detail 11 the roles played by the defendants in the alleged conspiracy to defraud. However, we 12 repeat that the defects may be curable and reverse the denial of leave to amend this 13 claim.”). As argued by Dynacraft, the Ninth Circuit did not specifically rule on 14 whether a civil conspiracy claim in California may stand alone as a cause of action. 15 See id. Instead, it merely held that where the plaintiff should have been granted leave 16 to amend the claim that was the object of the conspiracy (fraud), the plaintiff should 17 also be granted leave to amend the allegations regarding the civil conspiracy to 18 commit fraud. Id. Accordingly, the Court cannot use Swartz as a basis to allow 19 MGA’s civil conspiracy claims to stand alone, where so many other actions 20 interpreting California law hold otherwise. Applied Equip. Corp, 7 Cal. 4th at 510– 21 11; Micro/sys, Inc., 2015 WL 12748631, at *3; Mintel, 2007 WL 2288329, at *4. 22 Furthermore, MGA’s allegations of conspiracy do not sufficiently provide the 23 details of the conspiracy. MGA’s conspiracy claims are all made on “information and 24 belief” without providing any factual basis for those beliefs or are merely conclusory. 25 (See, e.g., SAC ¶¶ 28, 30–32, 77–86.) Indeed, MGA concedes that it “does not have 26 personal knowledge of the agreements made between Dynacraft, on the one hand, and 27 Walmart, ToyRUs [sic] and/or the Ebay Defendants, on the other.” (Opp’n 13.) 28 These allegations are not enough under Rule 8 or 9(b). Accordingly, the Court 14 1 DISMISSES MGA’s conspiracy claims (Count 11 & 12), with leave to amend. 2 While MGA may not bring these claims alone, it may incorporate allegations of 3 conspiracy as part of its other causes of action. See Mintel, 2007 WL 2288329, at *4 4 (citing Accuimage Diagnostics Corp. v. Terarecon, Inc., 260 F. Supp. 2d 941, 947–48 5 (N.D. Cal. 2003)) (dismissing cause of action for civil conspiracy, and holding “the 6 civil conspiracy allegations must be separately pled as to each of the substantive 7 causes of action”). 8 F. Counts against the Ebay and Doe Defendants 9 MGA has included four Ebay Defendants, which it characterizes by identifying 10 URLs, and ten Doe Defendants in its SAC. (SAC ¶¶ 5–9.) Dynacraft argues that all 11 counts against the Ebay and Doe Defendants should be dismissed because MGA does 12 not provide sufficiently particular details about these defendants and their actions. 13 (Mot. 22–23.) MGA contends the opposite. (Opp’n 15–16.) 14 As a general rule, the use of fictitiously named defendants is disfavored in 15 federal court. Gillespie v. Civiletti, 629 F.2d 637, 642 (9th Cir.1980). Unidentifiable 16 Doe defendants may be dismissed from the complaint. See id.; McConnell v. Marine 17 Eng’rs Beneficial Assoc. Benefit Plans, Dist. 1–Pac. Coast Dist., 526 F. Supp. 770, 18 774 (N.D. Cal. 1981). 19 defendants (see Local Rule 19-1), it is required to make individualized allegations 20 about each such Doe defendants and may not merely name an indistinguishable group 21 of Doe defendants.” Rhue v. Signet Domain LLC, No. C 13-8664 DMG (JC), 2015 22 WL 4111701, at *5 (C.D. Cal. Jul. 8, 2015). The plaintiff must, at least, identify 23 “each unidentified defendant by a separate fictitious name (i.e., “John Doe No. 1,” 24 “John Doe No. 2,” etc.) and allege facts that demonstrate a causal link between” each 25 unidentified defendant and the alleged offense. Id. (granting leave to amend with 26 instructions to “allege with sufficient specificity what each defendant did and how 27 each defendant’s conduct assertedly violated plaintiff’s . . . rights.”). “While a plaintiff may sue up to ten unidentified Doe 28 15 1 Here, MGA identifies the four Ebay Defendants by the only identification 2 currently available—their Ebay store names and URLs—and individually alleges that 3 each Ebay defendant “offers for sale and/or sells the Infringing Products.” (SAC ¶¶ 4 5–8.) Thus, MGA sufficiently pleads individualized allegations against the four Ebay 5 Defendants. 6 discovery vehicles it will have in its arsenal after the parties’ Rule 26 conference. To 7 the extent MGA fails to amend its pleadings to identify the proper defendants before 8 the deadline imposed by the Court for adding parties and/or amending the pleadings, 9 the Court will dismiss the four Ebay Defendants. Accordingly, the Court DENIES 10 Dynacraft’s motion to dismiss the Ebay Defendants, with the proviso that they will be 11 automatically dismissed if MGA fails to amend its SAC with the proper defendants 12 before the deadline imposed in the Court’s forthcoming scheduling and case 13 management order. However, MGA must identify these defendants quickly using the 14 MGA provides hardly any details regarding the remaining Doe Defendants and 15 their alleged actions. (SAC ¶¶ 9–10.) MGA does not individualize allegations against 16 each Doe Defendant, but rather improperly groups them together indistinguishably. 17 (Id.) Accordingly, the Court DISMISSES the remaining Doe Defendants. To the 18 extent MGA identifies additional defendants, it may move to amend its pleadings 19 before the deadline that the Court will impose. V. 20 CONCLUSION 21 For the reasons discussed above, the Court GRANTS IN PART Dynacraft’s 22 Motion to Dismiss, with leave to amend. (ECF No. 35.) To the extent MGA wishes 23 to amend its SAC, it must do so before June 20, 2018, and only to the extent 24 permitted by this Order. Defendants’ response is due according to the Federal Rules 25 of Civil Procedure. 26 complaint for the Court and Defendant’s review. Plaintiff must also lodge a redlined copy of any amended 27 28 16 1 IT IS SO ORDERED. 2 3 4 5 May 30, 2018 ____________________________________ OTIS D. WRIGHT, II UNITED STATES DISTRICT JUDGE 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 17

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