J & J Sports Productions, Inc. v. Marini et al
Filing
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ORDER GRANTING IN PART PLAINTIFF'S MOTION FOR DAMAGES, signed by District Judge Anthony W. Ishii on 3/15/2018. (Kusamura, W)
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UNITED STATES DISTRICT COURT
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EASTERN DISTRICT OF CALIFORNIA
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J&J SPORTS PRODUCTIONS, INC.,
CASE NO. 1:16-cv-0477-AWI-JLT
Plaintiff,
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v.
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ORDER GRANTING IN PART
PLAINTIFF’S MOTION FOR
DAMAGES
PETRICE M. MARINI, et al.,
Defendants.
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I. Introduction
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On April 6, 2016, Plaintiff J&J Sports Productions, Inc. (“Plaintiff”), brought suit against
21 Petrice Marini and Vincent Marini, individually and doing business as Vinny’s Bar
22 (“Defendants”), alleging that Defendants unlawfully intercepted a program for which Plaintiff
23 held exclusive distribution rights. On August 2, 2017, this Court granted Plaintiff’s motion for
24 partial summary judgment as to Plaintiff’s unlawful interception and conversion claims. Doc. 45;
25 see 47 U.S.C. § 553. Thereafter, the parties stipulated to the dismissal of Plaintiff’s Unfair
26 Business Practices Act claim. Docs. 47, 49. This action now proceeds on Plaintiff’s motion for
27 damages. Defendants oppose that motion. For the following reasons, Plaintiff’s motion will be
28 granted in part.
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II. Discussion
2 A. Unlawful Interception Damages
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Damages under Section 553 may be awarded based on the actual damages suffered or
4 statutory damages ranging from $250 to a maximum of $10,000, “as the court considers just.” 47
5 U.S.C. § 553(c)(3)(A)(i)-(ii). Where “the court finds that” a violation of Section 553 was
6 “committed willfully and for purposes of commercial advantage or private financial gain, the
7 court in its discretion may increase the award of damages … by an amount of not more than
8 $50,000.00.” 47 U.S.C. § 553(c)(3)(B). That increased damages amount is commonly referred to
9 as “enhanced statutory damages.”
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Plaintiff seeks a statutory damages award of $9,000.00 and an enhanced statutory
11 damages award of $15,000.00. Doc. 54. The statutory damages award sought is three times the
12 commercial license fee that Defendants would have been charged to legally display the program.
13 Affidavit of Joseph Gagliardi, Doc. 31-3 (“Gagliardi Aff.”) at ¶ 8. In support of its claim for
14 statutory damages, Plaintiff presents authority from the Eastern District of Kentucky, awarding
15 three times Plaintiff’s actual damages as “a treble award.” Doc. 54 at 7 (citing J&J Sports
16 Prods., Inc. v. Tonita Restaurant, LLC, 2015 WL 9462975, *5, n8 (E.D. Ky. Dec. 28, 2015). In
17 support of Plaintiff’s enhanced statutory award amount, Plaintiff has provided authorities from
18 this District and elsewhere that impose higher measures of statutory and enhanced statutory
19 damages that would “deter[] but … not destroy” a business engaging in prohibited conduct.
20 Kingvision Pay-Per-View Ltd. v. Lake Alice Bar, 168 F.3d 347, 350 (1999); Doc. 54 at 5-8.
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Defendants’ oppose the sought damage award in reliance primarily on section
22 553(c)(3)(C), permitting the court to reduce the award of damages to a sum of not less than
23 $100.00 where the court finds that the violator was not aware and had no reason to believe that
24 his or her acts constituted unlawful interception. Doc. 55 at 3. However, Defendants have
25 presented no admissible evidence in support of their argument. Despite the Court having
26 explained to Defendants the appropriate form in which to submit declarations, see Doc. 42 at 4-5,
27 Defendants failed to resubmit the evidence that they now seek to rely upon. Accordingly,
28 Defendants’ argument for limiting damages pursuant to section 553(c)(3)(C) is without any
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1 factual support that this Court may consider.
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i. Statutory Damages pursuant to 47 U.S.C. § 553(c)(3)(A)(ii)
In determining a just amount for statutory damages, the Court considers the cost of the
4 commercial license, the need to deter piracy (including the Defendants’ history of piracy), and
5 the offender’s incremental profits as a result of the unlawful broadcast as measured by the
6 capacity of the establishment, the number of patrons in attendance, whether a cover charge was
7 required for entrance, and the number of televisions and size of televisions broadcasted on. J&J
8 Sports Prods., Inc. v. Coleman, 2017 WL 3433202, *5 (E.D. Cal. Aug. 10, 2017) Joe Hand
9 Promotion, Inc. v. Albright, 2013 WL 2449500, *6 (N.D. Cal. June 5, 2013); Joe Hand
10 Promotions, Inc., 2012 WL 3537036, *5 (N.D. Cal. 2012). No single factor is determinative. For
11 instance, statutory damages imposed upon first time offenders with establishments roughly the
12 same in size as Defendant’s have varied greatly. See G&G Closed Circuit Events LLC, v.
13 Gonzales, 2014 WL 1271552, *5 (E.D. Cal. 2014) (collecting cases). In fact, such award
14 amounts ranged between the statutory minimum for cable single interception under section 553
15 of $250.00, J&J Sports Prods., Inc. v. Ro, 2010 WL 668065, *3-4 (N.D. Cal Feb. 10, 2010), and
16 the statutory maximum of $10,000, J&J Sports Prods., Inc. v. Herrera, 2011 WL 643413, *4
17 (E.D. Cal. Feb. 11, 2011). It is this Court’s default position to award the statutory minimum or an
18 amount close to the statutory minimum where the defendants are first-time offenders, there exists
19 no evidence of commercial advantage, and the establishments are relatively small and contain
20 relatively few patrons. J&J Sports Prods. Inc. v. Aranda, 2015 WL 367104, *3-4 (E.D. Cal. Jan.
21 27, 2015); Joe Hand Promotions, Inc. v. Albright, 2013 WL 2449500, *6-7 (E.D. Cal. June 5,
22 2013); Joe Hand Promotions, Inc. v. v. Williams, 2011 WL 6012483, *4 (E.D. Cal. Dec. 1,
23 2011).
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The commercial license would have cost Defendants $3000.00. Gagliardi Aff at ¶ 8.
25 Defendants have no documented history of piracy. The present case of piracy involved display of
26 “at least some portion of the Program” at Vinny’s Bar on one 32-inch television. Doc. 31-4 at 2.
27 There were between 38 and 45 patrons at the Vinny’s Bar which has an estimated capacity of 59.
28 Id. Vinny’s bar was described as an “establishment [that] rates fair.” Id. There is no indication as
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1 to how many of the patrons were watching the program or whether they were positioned to be
2 able to see the television displaying the program. No cover charge was taken. Id. There is no
3 evidence that the any advertising of the program at Vinny’s Bar. There is no evidence to suggest
4 that any premium was charged with respect to drinks or food. There is nothing in the record to
5 suggest that Defendants experienced any significant commercial advantage or private financial
6 gain as a result of displaying the program.
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Because Defendants are first-time offenders who do not appear to have derived any
8 measurable financial gain as a result of displaying the program, the Court will not award more
9 than the necessary to deter piracy—one and one half times the cost of the required license is
10 sufficient for that purpose. Accordingly, the Court will award statutory damages in the amount of
11 $4,500.00. See Aranda, 2015 WL 367104 at *4 (rejecting a statutory damages award of three
12 times the licensing fee under similar circumstances); Joe hand Promotions v. Hathcock, 2012
13 WL 2990644 (E.D. Cal. July 20, 2012).
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ii. Enhanced Statutory Damages pursuant to 47 U.S.C. § 553(c)(3)(B)
Plaintiff seeks enhanced damages under 47 U.S.C. § 605(e) (3)(C)(ii), which provides that
16 the Court can provide for an enhanced damage award of up to $100,000.00 when “a violation was
17 committed willfully and for purposes of direct or indirect commercial advantage or financial gain.”
18 47 U.S.C. 605(e)(3)(C)(ii). “The mere assertion that Defendant acted willfully is insufficient to
19 justify enhanced damages.” Ahmadi, 2016 WL 6868032 at *4 (citation omitted.) In determining
20 whether and in what amount to award enhanced statutory damages, courts consider overlapping
21 considerations as considered in determining statutory damages but with an eye to determining
22 whether the violation was clearly willful and for financial gain. See Coleman, 2017 WL 3433202 at
23 *6 (considering advertisement, cover charge, and premiums on food or drink for their tendency to
24 show willful interception for the purpose of financial gain); Ahmadi, 2016 WL 6868032 at *4
25 (considering repeated violations, substantial unlawful monetary gains, advertising, cover
26 charges, and food and drink premiums to show willfulness and financial gain).
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Plaintiff contends that it is entitled to enhanced damages even though it alleges nothing more
28 than that Defendant aired the program. As summarized above, there is nothing in the record to
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1 support the argument that Defendants derived any financial benefit from airing the pirated program.
2 There is no evidence that Defendants had ever pirated a broadcast before or after the event at issue.
3 In light of this record, Plaintiff’s request for enhanced statutory damages is unpersuasive. The Court
4 will not award enhanced statutory damages.
5 B. Conversion Damages
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Plaintiff's motion also seeks an award of $3,000.00 in compensatory damages for the
7 state law tort of conversion. Damages for conversion are measured by the value of the property
8 at the time of the conversion. Cal. Civ. Code § 3336; see also Stan Lee Trading, Inc. v. Holtz,
9 649 F. Supp. 577, 581 (C.D. Cal. 1986); Spates v. Dameron Hosp. Ass'n, 114 Cal. App. 4th 208,
10 221 (2003). In the context of broadcast piracy, damages for conversion have often been
11 calculated based upon the amount that the defendant would have been required to pay for a
12 proper sublicensing agreement. See J & J Sports Prods., Inc. v. Jurado, 2011 WL 6153605, at *5
13 (E.D. Cal. Dec. 12, 2011); J & J Sports Productions, Inc. v. Ro, 2010 WL 668065, at *4 (N.D.
14 Cal. Feb. 19, 2010). Because the license at issue would have cost Defendants $3,000.00, that is
15 the appropriate measure of damages for conversion.
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III. Order
Based on the foregoing, IT IS HEREBY ORDERED that Plaintiff’s motion for damages
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1. Statutory damages pursuant to 47 U.S.C. § 553(c)(3)(A)(ii) are AWARDED in the
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amount of $4,500.00;
2. An award of enhanced statutory damages pursuant to 47 U.S.C. § 553(c)(3)(B) is
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DENIED;
3. For the conversion of Plaintiff’s property, damages are AWARDED in the sum of
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$3,000.00.
10 Plaintiff is directed to submit any motion for attorney fees and costs by Monday, April 2, 2018.
11 Defendants must file any opposition by April 16, 2018. Any reply must be filed by April 23,
12 2018.
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IT IS SO ORDERED.
15 Dated: March 15, 2018
SENIOR DISTRICT JUDGE
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