Jurin v. Google Inc.

Filing 42

DECLARATION of Margret M. Caruso in SUPPORT OF 41 MOTION to DISMISS. (Attachments: # 1 Exhibit A, # 2 Exhibit B)(Caruso, Margaret)

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Jurin v. Google Inc. D Doc. 42 Att. EXHIBIT B ockets.Justia.com AdWords policy on trademarks in ads - scope of investigation - AdWords Help Page 1 of 3 AdWords Help AdWords policy on trademarks in ads - scope of investigation In certain regions, we allow some ads to show with a trademark in ad text if the ad is from a reseller or from an informational site. Learn more about our trademark policy for resellers and informational sites. For regions that are not included under our trademark policy for resellers and informational sites: if our investigation finds that the advertiser is using the trademark in ad text, we will require the advertiser to remove the trademark and prevent them from using it in ad text in the future. 1. Regions where we investigate ad text only Please note the regions where we will investigate ad text only. We will not disable keywords in response to a trademark complaint in these regions. Furthermore, our investigation will only affect ads served on or by Google. Google is dedicated to providing relevant advertising to our users, advertisers, and publishers alike. Accordingly, our trademark policy aims to provide users with choices relevant to their keywords. At the same time, we investigate trademark violations in ad text, both as a courtesy to the trademark owner and to ensure that ads are clear to users. Regions in which we investigate ad text only Afghanistan Åland Albania Algeria American Samoa Andorra Angola Anguilla Antarctica Antigua and Barbuda Argentina Armenia Aruba Austria Azerbaijan Bahrain Baker Island Bangladesh Barbados Bassas da India Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bosnia and Herzegovina Botswana Bouvet Island British Indian Ocean Territory Equatorial Guinea Eritrea Estonia Ethiopia Europa Island Falkland Islands (Islas Malvinas) Faroe Islands Fiji Finland France French Guiana French Polynesia French Southern and Antarctic Lands Gabon Gaza Strip Georgia Germany Ghana Gibraltar Glorioso Islands Greece Greenland Grenada Guadeloupe Guam Guatemala Guernsey Guinea Guinea-Bissau Guyana Haiti Liberia Libya Liechtenstein Lithuania Luxembourg Macedonia (FYROM) Madagascar Malawi Malaysia Maldives Mali Malta Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Midway Islands Moldova Monaco Mongolia Montenegro Montserrat Morocco Mozambique Myanmar (Burma) Namibia Nauru Nepal Netherlands Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa San Marino São Tomé and Príncipe Saudi Arabia Senegal Serbia Seychelles Sierra Leone Singapore Slovakia Slovenia Solomon Islands Somalia South Africa South Georgia and the South Sandwich Islands Spain Sri Lanka Sudan Suriname Svalbard Swaziland Sweden Switzerland Syria Tajikistan Tanzania Thailand http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=144298 10/13/2010 AdWords policy on trademarks in ads - scope of investigation - AdWords Help Page 2 of 3 British Virgin Islands Brunei Bulgaria Burkina Faso Burundi Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Chad Chile Clipperton Island Colombia Comoros Congo Cook Islands Costa Rica Côte d'Ivoire Croatia Cuba Cyprus Czech Republic Democratic Republic of the Congo Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Holy See (Vatican City) Honduras Howland Island Hungary Iceland India Indonesia Iran Iraq Ireland Ireland Isle of Man Israel Italy Jamaica Jan Mayen Japan Jarvis Island Jersey Johnston Atoll Jordan Juan de Nova Island Kazakhstan Kenya Kingman Reef Kiribati Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Netherlands Antilles New Caledonia Nicaragua Niger Nigeria Niue Northern Mariana Islands Norway Oman Pakistan Palau Palmyra Atoll Panama Papua New Guinea Paraguay Peru Philippines Pitcairn Islands Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Barthelemy Saint Helena Saint Kitts and Nevis The Bahamas The Gambia Timor-Leste Togo Tokelau Tonga Trinidad and Tobago Tromelin Island Tunisia Turkey Turkmenistan Turks and Caicos Islands Tuvalu Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Venezuela Vietnam Virgin Islands Wake Island Wallis and Futuna West Bank Western Sahara Yemen Zambia Zimbabwe EU and EFTA Regions: In EU and EFTA regions, we do not prevent the selection of trademarks as keywords. However, in response to a complaint, we will do a limited investigation as to whether a keyword (in combination with particular ad text) is confusing as to the origin of the advertised goods and services. An example could be an ad that falsely implies affiliation with the trademark owner. If we find that it is confusing, we will remove the specific ad that is the subject of the complaint. Under our EU and EFTA policy, we will permit the following types of ads to display against a trademarked keyword, provided that the ad is not confusing as described above. (The following are examples and not an exhaustive list.) ads using a trademarked term when that term is being used in a descriptive or generic way, such as not in reference to the term as a trademark ads for competing products or services ads for resale of the trademarked goods or services ads for the sale of components, replacement parts, or compatible products corresponding to a trademark ads for informational sites about a product or service corresponding to the trademark See EU and EFTA regions Austria Åland Bassas da India Belgium Bouvet Island Bulgaria Clipperton Island Cyprus Czech Republic Greece Guadeloupe Guernsey Hungary Iceland Ireland Isle of Man Italy Jan Mayen New Caledonia Norway Poland Portugal Reunion Romania Saint Barthelemy Saint Martin Saint Pierre and Miquelon http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=144298 10/13/2010 AdWords policy on trademarks in ads - scope of investigation - AdWords Help Page 3 of 3 Denmark Estonia Europa Island Finland France French Guiana French Polynesia French Southern and Antarctic Lands Germany Gibraltar Glorioso Islands Jersey Juan de Nova Island Slovakia Slovenia Latvia Spain Liechtenstein Svalbard Lithuania Sweden Luxembourg Switzerland Malta Tromelin Island Martinique United Kingdom Mayotte Wallis and Futuna Monaco Netherlands 2. Regions where we investigate ad text and keywords In certain regions, we may investigate the use of trademarks in ad text, in keywords, or in both ad text and keywords. Regions in which we investigate both ad text and keywords Australia Brazil China Hong Kong Macau New Zealand North Korea South Korea Taiwan When we receive a complaint from a trademark owner, our review is limited to ensuring that the advertisements at issue are not using a term corresponding to the trademarked term in the ad text or as a keyword. If they are, we will require the advertiser to remove the trademarked term from the ad text or keyword list and will prevent the advertiser from using the trademarked term in the future. Any such investigation will only affect ads served on or by Google. We do not take any action in situations where an advertisement is being triggered by non-trademarked terms, even though the search query contains a trademarked term. This occurrence stems from the fact that Google allows advertisers to use a broad matching system to target their ads. For example, if an advertiser has selected the keyword "shoes," that advertiser's ad can appear when a user enters the word "shoes" as a search query, regardless of other search terms that may be used. So, the ad could show if the user enters any of the following search queries: "tennis shoes," "red shoes," or "Nike shoes." This system eliminates the need for the advertiser to specify the many different search query combinations that are relevant to their ad. Was this information helpful? Yes No AdWords - Contacting Us - Help with other Google products ©2010 Google http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=144298 10/13/2010

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