Overture Services, Inc. v. Google Inc.

Filing 82

DECLARATION in Support re 70 (Christine P. Sun) Opposition to Overture's Motion for Protective Order filed by Google Inc.. (Attachments: # 1 Exhibit A# 2 Exhibit B# 3 Exhibit C# 4 Exhibit D# 5 Exhibit E# 6 Exhibit F# 7 Exhibit I# 8 Exhibit J# 9 Exhibit K# 10 Exhibit L# 11 Exhibit M# 12 Exhibit N# 13 Exhibit O# 14 Exhibit P# 15 Exhibit Q# 16 Exhibit R)(Related document(s) 70 ) (Sun, Christine)

Overture Services, Inc. v. Google Inc.

Doc. 82 Att. 3

Case 3:02-cv-01991-JSW

Document 82-4

Filed 08/11/2003

Page 1 of 2

Overture v. Google , N. D. Gal. C02-01991

hnp:/fwww .dio.logclassic . com/main. VI ng'"
DialogOasslc Web(tm)

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(Item 2 from file: 16) DIALOG(R) File l6:Gale Group PROMT(R) rts. reserv. Ic) 2000 The Gale Group. All supplier Number: 48490514 (THIS IS THE FULLTEXT) Total~ng More Than $6 GoTo. com Announces r~rst Round of r~nan~ng,

2/9/3

05611717

~llion,

Led by Draper F~5her Jurvetson.

Business Wi re, p05190214 May 19, 1998 Language: English Record Type: Document Type: Newsw~re: Trade

Full cext

Word Count: 889
TEXT:

,..- (BUSINESS WIRE) -- May 19, 1998-GoTo. com , the Simpler Search Engine, Is Now Also the Fastest- Growing S Simpler Interface, with Better SearCh Engine in the Industry; GOTo Results, Has Driven EnoanOUS User Growth and Attracted Ne~ Financing to GoTo. com, the new simpler search engine that allows Web sites ti ve
PASADENA , Calif.

purch/j,se: plac;ement wi thin search
biddi.ng '

r~sul ts using a real-time competi finantoing, totaling in ~ess, has completed its first round of million. excess of $6 ~~~imary investors in the round ~nclude Draper fisher Jurvetson and

ideal~b' Capita~ Partners.

The:;e investment partnerships provide

GoTo with the resources needed

to fully implement our vision of an efficient market for consumer com. attention, " comrneIlt.ed Jeffrey Brewer, . chief executive officer of GaTo . is maI:ketplace OUI: investors recognize that an open and transparent simpler, the only scalable model for meeting the needs of consumers for targeted. more relevan~ search results and for providing Web sites with a cos~-effective and accoun~able w ay to drive ~raffic to their content. Exis~ing consumer search tools are confusing, inefficient and open to behind-the-scenes manipula~ion, " commented Timothy nC. yDraper, founder and curre tl , there is a limited managing director, Draper fisher Jurvetson. " ' targeted online advertising. Go To s model greatly supply of fairly priced f fecti ve marketing opportuni ties

expands the supply of targeted and cost-e
tor e ':commerce sites.

Bidding for Higher Placement Offers Big Benefit to Advertisers empowering the marketplace to D.t GoTo. om uses the simple approach determine ~he :ranking and relevance of advertiser listings. . As a coa~equence of the open-market bidding system, GoTo advertisers are aware of th~ amounts their competitors are bidding for a click-through can for a given search term. MY advertiser wi thill ,the- search' results ranking. incre ~~- a bid tor a list~ng in order to obtain a higher which advertisers The model is similar to a Yellow Pages directory, prominent placement and greater exposure,

' in

~e ma)or

are accordingl y charged for more

breakthrough with GoTo is that exposures, " thereby providing visits to their sites instead of for simple " , accountable pay- for- performance marketing opportunity. the ul ~ima te The market interplay between consumers and advertisers determines the value of a given click-through. Search Made Simple, Great Results GaTo. com pI:ovides users with the fastest, easiest and friendliest way s simple and to find the most relevant Web sites on any topic. GaTo uncluttered interface helps visitors to find what they are looking for in a very straightforward manner. GoTo s various methods of ranking sites guarantee that the h- quality Hig listings returned are appropriate and highly relevant to each query, ' e-commerce listings are ranked according to a free-market auction process for each search term. Finely categorized editorial listings are generated by a group to displayed according of deScI:iptior1S, a" d

advertiseI:s pay only for actual

quality rat:.ngs,
topic- focused

titles and content experts. For search lerms where there are neither

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Do kets.Jus OVGc001402 tia.com

Case 3:02-cv-01991-JSW

Document 82-4

Filed 08/11/2003

Page 2 of 2

Overture v. Google , N, D. Cal. C02-01991

DialogOassic Web(lm)

hItp :/fWWw. clialogcl=ic. com/main.

v.

e-comme

listings nor edi torial sugg~stions, algori thmicall y ranked rce listings are re~rieved from a database of the largest existing index of full-text Web documents. GoTe currently has a be~a version of the site online, with consum~r launch scheduLe~ for the beginning of June. About Diaper Fisher Jurvetson Draper fisher Jurvetson is the leader in start-up venture capital, having invested in more than l50 high-tech companies. In the majority of financing. cases, it is the lead investor for a company s fi rst round of The firm focuses on information-technology businesses wi th enormous market potenti aI, and helps entrepreneurs achieve thei r maximum potential

through team building, partnerships, advice and SUPPOI:t, as well as

~raper fisher Jurvetson
Software.

By pursuing a people- focused approach to venture-capital investing, continues to fund entI:epreneurs with the energy, S 40 Internet vi.sion ' experience and desire to build great companies. DFJ' and Tumbleweed investments include HotMail, Four11, Kana , Release Software

lnvestments.

Draper Fisher Jurvetson is located in Redwood City. Calif., and can be found on the Web at www. drapervc, com. About idealab! Capl tal pa rtneI:S (ICP) is a new Southern California venture firm . focused on the Int~rnet and new-technology opportunities. ICP is a sisteJ . ent~ty. of idealab!, the leading early-stage Internet incubator in

idealab! Capital Partners

Arnerii1.~ ,

In ilddi ti on toidealab! Portfolio companies (Wedding Channel, eToys :C~ni~~,'nd Ticke ts . com), ICP investments include othe r fi rms such
Centraal, the
ideal ab' Capi tal Pa rtners is

Elkus and Bill Gross, also founder of idea lab!. The company can be found on the Web at www. icp. com. About GoTo. com GoTo. com is another idealab I company. GoTo, com was founded in late CEO com s 1997. Jeffrey Brewer , co- founder of CitySearch, was named as GoTo. ~n February 1998. A proof- of- concept version of the service was introduced at theTED8 conference on Feb, 21, 1998, The company has experienced tremendous growth in traffic during this prelaunch period, currently generating impressions at the run rate of l2 June, million per month. GoTo. com is planning a major consumer launch for dollar marketing campaign. The company has 25 backed by a multimill~onemployees and is located in Pasadena.

creatoI:s of the Real Name system,Bill headed by Managing Di rectors

idealab' is the nation s largest . Internet incubator, with more than 20 arious stages of d~e1:opment , employing rn~re than L 000 other idealab! companies include CitySearch , which is the people wo industry-leading local information service; eToys. com, which is the leading com is online toy retailer: PeopleLink; Tickets. com; and IntraNetics. GoTo. based in pasadena.

About idealab'

busi!1esses

~~ide.

inv

CONTACT: Kil1"erApp Communications Dan ~ool or Julie Gladders, 213/938- 7600 dwool/J9ladders8kappcomm. com COPYRIGHT 199B Business Wire COPYRIvHT ' 1999 Gale Group PUBLISHER NAME; Business Wire

COMPANY ~AMES: " GoTo. com EVENT NAMES;. "820 (Receipt of funds) GEOGRAPHIC NAMES: "lUSA (United States)
PRODUCT NAMES.

INDUSTRY NAMES: BUS (Business, GeneI:al); BUSN (Any type of bus~ness) NAICS CODES: 5111~ (Database and Directory Publishers) SPEC IAL FEATURES;

-4811525 (Online Search Services & DiI:ectories)

COMPANY

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