Netflix, Inc. v. Blockbuster, Inc.

Filing 101

Attachment 4
Declaration of Ashok Ramani in Support of 100 Brief Declaration of Ashok Ramani In Support Of Netflix's Opening Claim-Construction Brief filed byNetflix, Inc.. (Attachments: # 1 Exhibit 1# 2 Exhibit 2# 3 Exhibit 3# 4 Exhibit 4# 5 Exhibit 5# 6 Exhibit 6# 7 Exhibit 7.1# 8 Exhibit 7.2# 9 Exhibit 7.3# 10 Exhibit 8# 11 Exhibit 9# 12 Exhibit 10# 13 Exhibit 11# 14 Exhibit 12# 15 Exhibit 13)(Related document(s)100) (Ramani, Ashok) (Filed on 12/6/2006)

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Netflix, Inc. v. Blockbuster, Inc. Doc. 101 Att. 4 Case 3:06-cv-02361-WHA Document 101-5 Filed 12/06/2006 Page 1 of 3 EXHIBIT 4 Dockets.Justia.com Case 3:06-cv-02361-WHA Document 101-5 Filed 12/06/2006 Page 2 of 3 *lix: Rent as many DVDs as you \"'~mon.h. No late fees. ,~ Page 1 of 2 N(TflIX Find movIO$. polors & genros: Wel me! /ji 9:/ OCT 2 5 2U1J tiii ~ Back to !:.. Relur tvembe~i.tease sign In. G.!t EAEi;ny.!l~ttd.ll a ---- 'j FEES AND DUE DATES FROM MOVIE RENTALS ~çimmlilitiQnli New ReleaHe. J .in;.. NETFLIX.COM TRANSFORMS DVD BUSINESS ELIMINATING LATE NetFlIx.com's New Marquee Program Creates Near "DVD-on-Demand" SILICON VALLEY, CA (December 16,1999) - Poised to transform the movie rental .Crltk;ll'.kf l'Q.ttllIQ NEW! GENRES - See All Genres - Action & Adventure - Anima - Q.hildrs-n & Family - Çlassics - Ç..-iriedï - QpJ;y¡nentary - Dram!! - Forelgl) . .GaY_&_!.~blan marketplace and establish Netfix as the world's largest provider of DVD rentals-online and offlne-the company today launched its Marquee program it was announced by Netflx CEO. Reed Hastings. The new subscription service by Netfix. one of the Top 25 Onlne Merchants, eliminates due dates and late fees by creating a near "DVD-ondemand" service. Marquee members get four DVD rentals per month with no due dates or late fees for a sèt monthly fee of $15.95, thus enabling subscribers to watch what they want, when they want. - Horror -Indie - iVc & Concert - Romance - SmB1i£¡mk!§y. - fuecialllJterest -Thrilersn ~io COLLECTIONS . .sQQlS "Movie renters are fed up with due dates and latefees," said Hastings. "NetFix.com's Marquee program puts the joy back into movie rental. With no due dates, our customers can stock up on renta movies and always keep a few on top of their television, ready for impulse viewing." "NetFlix.com has shown itself to be an innovator by taking advantage of the 'mail-abilty' of DVD to launch an online DVD rental business that was never possible with VIS," said Tom Adams, President, Adams Media Research. "Now, with its 'no due date' Marquee program, the company has the potential to revolutionize the DVD rental market that we estimate wil grow explosively to over $1 bilion by 2002." - .5ee All Collectlona - 'ZQi Cinema . . Family._E!!r-~ MARQUE PROGRAM DETAilS With the availabilty of every DVD title published and two-day nationwide delivery, as well as on-site reviews and DVD information, Netfix offers consumers an unmatched level of convenience. With no due dates, consum.ers can stock up on rental movies and maintain a selection of titles for impulse viewing. Takng these consumer benefits one step furter, Netflix's Marquee program provides customers with an even greater movie rental experience. Listed below are the details. of the program: - .FX SliQ.IãJ! . .!m!!n.ßCs!i§U:liS - Mating .§riçL Qí!ln9 - Movies with Mockery' . Smr:ossed Lovers - Steamv Cinema - Summer Blockbusters . Iqygh Guys - Ir!Mlife T al~s- - W~oo.Q~çfy Mftim Awards AFI Top 100 Movies Must-Se DVDs · Rental Terms: There ar no due dates and late fees on movie rentals. Members select four DVD movies per month from Netflx's unlimited selection of DVD titles for a flat monthy fee of $15.95, with the option to cancel at any time. In addition, Marquee members also receive a reduced renta rate of $3.98 (which includes shipping) on all subsequent rentals. Members can only keep four rental movies at home at a time. By-Ml Sepemm~ . M b r Favorit~ Gift Certca'l Give Netx Easter Eggs · Return Policy: Once a customer has viewed a fim, they simply send it back to Netfx in the pre-paid mailer. · Membership: New and existing Netfix customers may join Netfix's Marquee program by visiting the store's website, ww.w,n~1f.Jb;cç9Jn. ~ · Automatic Movie Replenishment: Customers may take advantage of a special feature http://www.netfix.com/Static?id= 1018 10/8/02 NFLlX0000293 Case 3:06-cv-02361-WHA Document 101-5 Filed 12/06/2006 Page 3 of 3 .. Netflx: Rent as many DVDs as you ""'nt for $20 a month. No late fees. Page 2 of 2 Prejll; H9.QJ N~1UI1.LriJh~-r::ew~ NJ¡tf!l1!Aw.~m!~ which wil allow them to pre-select an unlimited number of DVDs. Members simply their DVDs and the next one of their pre-orders is automatically shipped to them. return one of Customer T.i:iitimnjlj!lJs . About Netfllx: Abou!1!:tt!!. Executive Profiles Press Release ArchIve NetFlx.com, the world's largest online DVD rental store, offers every DVD title published for rental. The Netfix online rental store, located at w..~!)!åt1LK.com, provides re.views, arcles and recommendations to make finding movies simple and convenient. Netflx has promotional partnerships with Sony, Toshiba, RCAlhomson, Panasonic, Pioneer, Musicland, and others. Founded in 1997, Netfix, which has raised more than $50nnlIon in venture capital funding, is headquartred in Los Gatos, California. CONTACT: BENERlPER IMACT, 310/473-4147 Shawn shawn a Lynch, Ext. 276 Leslie Furuta, Ext. 257 Missy Davy, Ext. 240 a_lynch (i bhimpact.com leslie-turuta Cibhimpacl.com rnssy _davy (i bhimpact.com NETF.COM,408/399-3700 Allson Koch akoch (gnetflx.com enter; Home I Rental Queue I Your Account I Customer Service I Free Newsletters Gift Certificates I Contact Us I Affliates I Press Room J About Us i Privacy Policy I Jobs I Inveslor Relations II 1997-2002 NeUlix, Inc. All rights reserved. TJmns pf Use. (1021 http://www.nettlix.com/Static?id=1 0 18 10/8/02 NFLlX0000294

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