Bradley v. Google, Inc. et al

Filing 13

Bradley v. Google, Inc. et al

Doc. 13 Att. 2

Case 3:06-cv-05289-WHA

Document 13-3

Filed 11/16/2006

Page 1 of 11

EXHIBIT B .

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GoogleCase 3:06-cv-05289-WHA AdSense Tour

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Filed 11/16/2006

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What's AdSense?
What's AdSense?

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Google AdSense is the program that can give you advertising revenue from each pag

website-with a minimal investment in time and no additional resources.
AdSense delivers relevant text and image ads that are precisely targeted to your site site content. And when you add a Google search box to your site, AdSense delivers r ads that are targeted to the Google search results pages generated by your visitors's

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Earn more revenue

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You can maximize your revenue potential by displaying Google ads on your website.
Earn more revenue

relevant CPC (cost-per-click) and CPM (cost per thousand impressions) ads through auction, and lets them compete against one another. The auction takes place instant, and, when it's over, AdSense automatically displays the text or image ad(s) that will 9 maximum revenue for a page -- and the maximum revenue for you.

Today's Eamings:$334.34
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leGet started in minutes

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Becoming an AdSense publisher is simple. All it takes is a single online application. C

approved, AdSense takes only minutes to set-up. Just copy and paste a block of Hn
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Pag Page 5 of 11e 1 of 1

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Access thousands of advertisers

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With Google's extensive advertiser base, we have ads for all categories of businesse: practically all types of content, no matter how broad or specialized. And since Google the ads, you have no advertiser relationships to maintain.

The AdSense program represents advertisers ranging from large global brands to sm companies. Ads are also targeted by geography, so global businesses can display loc advertising with no additional effort. And you can use AdSense in many languages.
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Filed 11/16/2006

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Google grasps the meaning of your content

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AdSense can deliver relevant ads because Google understands the meaning of a we We've refined our technology, and it keeps getting smarter all the time. For example, grasps th have several different meanings, depending on context. Google technology

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Filed 11/16/2006

Page 7 ofPage 1 of 1 11

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Make extra money with a Google search box

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Place a Google search box on your site, and you can start monetizing the results fron

searches. Not only does this keep your users on your website longer-since they can
from where they are-it takes just minutes to implement. And you pay nothing to parti
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Show only appropriate ads

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Google's ad review process ensures that the ads you serve are not only family-friendl comply with our strict editorial guidelines. We combine sensitive language filters, youi a team of linguists with good hard common sense to automatically filter out ads that n

inappropriate for your content. What's more, you can block competitive ads and choo:
default ads. It's your show from start to finish.
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Relevant

Competitive Filter

Enables you to filter out specific competitors or spec advertisers
Contextual Filter

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Show only â:ppropriate ads

Eliminate delivery of ads that would be inappropriatE

on pages
Editorial Review All Google ads are reviewed and approved before b served on your pages
Customizable default ads

General
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filters keep out inappropriate and competitive ads.

In the unlikely event that Google is unable to serve 1
ads on your page, we provide the option to display c ad of your choice

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Filed 11/16/2006

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Customize AdSense for your site

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You can customize the appearance of ads, choosing from a wide range of colors and Ditto with your search results page. Your reports are customizable, too. Flexible repoi you group your pages in any way you want so you can view your results by URL, don earnings are coming from. type, category and more to learn where your.

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See what our customers say

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"Instead of spending money to hire an additional sales rep to sell ad banners, Google ads have bec sales tool for us. Now we're able to reap thousands of dollars in additional advertising revenue eact we would very likely have missed without Google AdSense." - Robert Hoskins, Editor and Group Publisher, Broadband Wireless Exchange
"Google shows targeted ads reflecting the sorts of information and services SeatGuru visitors want. business like mine, this is the best approach to advertising. You set it up easily, it automatically sen ads, and it takes very litte of my time." - Matt Daimler, Founder, SeatGuru.com

"At the beginning I was very concerned that i might lose traffc to competitors. i only used AdSense number of the site's pages, and i watched the stats very carefully. If the traffic, pages per visitor, or rates dropped i knew i could easily pull the ads...Since implementing AdSense, our ad revenue has more than tenfold, and 100 percent of my available inventory is now sold through AdSense." - Vik Kachoria, Entrepreneur, Real Adventure.

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Document 13-3

Filed 11/16/2006

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You can run Google ads on all or just some of your pages, using AdSense strategical complement your direct sales team. You'll pay nothing, spend little time on set-up, an maintenance worries. You can use AdSense for a day, a month or for however long it you to make a profi-it's your choice.

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