Bradley v. Google, Inc. et al

Filing 13

Attachment 2
Request for Judicial Notice re 12 MOTION to Dismiss Amended Complaint filed byGoogle, Inc., Google AdSense. (Attachments: # 1 Exhibit A# 2 Exhibit B# 3 Exhibit C# 4 Exhibit D)(Related document(s)12) (Shen, Andrew) (Filed on 11/16/2006)

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Bradley v. Google, Inc. et al Doc. 13 Att. 2 Case 3:06-cv-05289-WHA Document 13-3 Filed 11/16/2006 Page 1 of 11 EXHIBIT B . GoogleCase 3:06-cv-05289-WHA AdSense Tour Document 13-3 Filed 11/16/2006 ag Page 2 ofP11e i of i Ie'. What's AdSense? What's AdSense? AdSense He 1 of 1 0 Google AdSense is the program that can give you advertising revenue from each pag website-with a minimal investment in time and no additional resources. AdSense delivers relevant text and image ads that are precisely targeted to your site site content. And when you add a Google search box to your site, AdSense delivers r ads that are targeted to the Google search results pages generated by your visitors's request. You and ,'1:2 sit", tars site and yor contlnt. (? Google 2004 #1 IdSlnl:1 Rani ~ #l Ippl;t Nb ;& _tour/ 11/16/2006 GoogleCase 3:06-cv-05289-WHA AdSense Tour Document 13-3 Filed 11/16/2006 Pag Page 3 of 11e 1 of 1 Ie'" AdSense He Earn more revenue 2 of 1 0 You can maximize your revenue potential by displaying Google ads on your website. Earn more revenue relevant CPC (cost-per-click) and CPM (cost per thousand impressions) ads through auction, and lets them compete against one another. The auction takes place instant, and, when it's over, AdSense automatically displays the text or image ad(s) that will 9 maximum revenue for a page -- and the maximum revenue for you. Today's Eamings:$334.34 View payment hilrolY ~.'~'~ -J.t1kt~ %C.fJ much money you're n tt' -Y-WIt1M &l ~Sen5e Home :; 9 Google 2004 ~ IRRi~ Nb i _ tour/page2 .html 1111612006 GoogleCase 3:06-cv-05289-WHA AdSense Tour Document 13-3 Filed 11/16/2006 ag Page 4 ofP11e 1 of 1 leGet started in minutes AdSense He 3 of 1 0 Becoming an AdSense publisher is simple. All it takes is a single online application. C approved, AdSense takes only minutes to set-up. Just copy and paste a block of Hn targeted ads start showing up on your website. Gt started in minutes a I pag(l$, and you're HlW a$. j( Ij:Sensl Home #f i&? Google 2004 &l . .~~ .~PRri Nb; :; _ tour/page3.html 1 111612006 Google Case 3:06-cv-05289-WHA AdSense Tour Document 13-3 Filed 11/16/2006 Pag Page 5 of 11e 1 of 1 AdSense He Access thousands of advertisers 4 of 1 0 With Google's extensive advertiser base, we have ads for all categories of businesse: practically all types of content, no matter how broad or specialized. And since Google the ads, you have no advertiser relationships to maintain. The AdSense program represents advertisers ranging from large global brands to sm companies. Ads are also targeted by geography, so global businesses can display loc advertising with no additional effort. And you can use AdSense in many languages. Access thi.H.lsands of adverb sers 'rut amtim piii AdwrtiH.f$ I I larg$ ~sii miians we haw yelfl'Vant YOfI- 00 matr how specialized yow contnt fi IdSlrisl Home :; ~) Google 2004 #1 Apply Nb ;& _ tour/page4 .html 1111612006 GoogleCase 3:06-cv-05289-WHA AdSense Tour Document 13-3 Filed 11/16/2006 Pag Page 6 of 11e 1 of 1 AdSense He Google grasps the meaning of your content 5 of 1 0 AdSense can deliver relevant ads because Google understands the meaning of a we We've refined our technology, and it keeps getting smarter all the time. For example, grasps th have several different meanings, depending on context. Google technology "nre distinctions, so you get more targeted ads. Grasps the meaning of your content if you have a ~e aoom Java the coffee, OUf techoology knows thatlt'i riotaoout Java theplgmlTuniril lafll~. Ard you get ads aoom coffe. #1 AdSen~; Homi " ii? Google 2004 #1 Apply No :; . _tour/pageS .html 1 1/16/2006 GoogleCase 3:06-cv-05289-WHA AdSense Tour Document 13-3 Filed 11/16/2006 Page 7 ofPage 1 of 1 11 AdSense He Make extra money with a Google search box 6 of 1 0 Place a Google search box on your site, and you can start monetizing the results fron searches. Not only does this keep your users on your website longer-since they can from where they are-it takes just minutes to implement. And you pay nothing to parti rnor tG\i:(:;f'ltltrJ UE Make money from a Google ~arch box Wtwnpeol~ s~afl l'Om lJw s:lm, the results pa~s shaM ads. AridlJu iet~ ~ple tllck () th ~) Google 2004 ' AdSerise Homi :; #l IPRII Nb ;& _ tour/page6 .html 1 1/16/2006 GoogleCase 3:06-cv-05289-WHA AdSense Tour Document 13-3 Filed 11/16/2006 Pag Page 8 of 11e 1 of 1 Ie' Show only appropriate ads AdSense He 7 of 1 0 Google's ad review process ensures that the ads you serve are not only family-friendl comply with our strict editorial guidelines. We combine sensitive language filters, youi a team of linguists with good hard common sense to automatically filter out ads that n inappropriate for your content. What's more, you can block competitive ads and choo: default ads. It's your show from start to finish. :n Relevant Competitive Filter Enables you to filter out specific competitors or spec advertisers Contextual Filter Relevant Show only :ppropriate ads Eliminate delivery of ads that would be inappropriatE on pages Editorial Review All Google ads are reviewed and approved before b served on your pages Customizable default ads General Adult Ads filters keep out inappropriate and competitive ads. In the unlikely event that Google is unable to serve 1 ads on your page, we provide the option to display c ad of your choice ~ Google 2004 :& IdSens~ Hom~;, #1 Apply Nb ,I _tour/page? .html 11 /16/2006 GoogleCase 3:06-cv-05289-WHA AdSense Tour Document 13-3 Filed 11/16/2006 Pag Page 9 of 11e 1 of i G Customize AdSense for your site AdSense He 8 of 1 0 You can customize the appearance of ads, choosing from a wide range of colors and Ditto with your search results page. Your reports are customizable, too. Flexible repoi you group your pages in any way you want so you can view your results by URL, don earnings are coming from. type, category and more to learn where your. ~.a ..~IJfw:ln~l .sl.w Pi H 't l#t vo:lItl * ~i'iQf~!lQ i y(O,,~ ihi:utill ~f,t;i, Customize AdSense for your site Un hi color p; fltch 1M look to the look 01 l' j( IdSense Homfb":g 9 Google 2004 :' ~ Ipply Nb /I _ tour/page8 .html 11/16/2006 Google ase 3:06-cv-05289-WHA C AdSense Tour Document 13-3 Filed 11/16/2006 Pag Page 10 of 11e 1 of 1 G : ...'..'''. ..I,.."..c.".'.."" AdSense He See what our customers say 9 of 1 0 "Instead of spending money to hire an additional sales rep to sell ad banners, Google ads have bec sales tool for us. Now we're able to reap thousands of dollars in additional advertising revenue eact we would very likely have missed without Google AdSense." - Robert Hoskins, Editor and Group Publisher, Broadband Wireless Exchange "Google shows targeted ads reflecting the sorts of information and services SeatGuru visitors want. business like mine, this is the best approach to advertising. You set it up easily, it automatically sen ads, and it takes very litte of my time." - Matt Daimler, Founder, "At the beginning I was very concerned that i might lose traffc to competitors. i only used AdSense number of the site's pages, and i watched the stats very carefully. If the traffic, pages per visitor, or rates dropped i knew i could easily pull the ads...Since implementing AdSense, our ad revenue has more than tenfold, and 100 percent of my available inventory is now sold through AdSense." - Vik Kachoria, Entrepreneur, Real Adventure. s~tc~ Siie what otlr customers say i&? Google 2004 #1 IdSerise Home JI &l Ippl~ Nb ;& _ tour/page9.html 1 111612006 Google AdSense Tour Case 3:06-cv-05289-WHA Document 13-3 Filed 11/16/2006 P 11 Page 11 ofage 1 of 1 AdSense He Apply now 1 0 of 1 0 01L1r r~\lt;~fltj~~ You can run Google ads on all or just some of your pages, using AdSense strategical complement your direct sales team. You'll pay nothing, spend little time on set-up, an maintenance worries. You can use AdSense for a day, a month or for however long it you to make a profi-it's your choice. a Apply now ~) Google 2004 ff IdSerise Home .I _tour/page 1 O.html 11/16/2006

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