Parrish et al v. National Football League Players Incorporated

Filing 56

Declaration of Ryan S. Hilbert in Support of 55 Memorandum in Opposition,, to Defendant's Motion for Judgment on the Pleadings, or, in the Alternative, Request to File Second Amended Complaint filed byBernard Paul Parrish, Walter Roberts, III, Herbert Anthony Adderley. (Attachments: # 1 Exhibit 1# 2 Exhibit 2# 3 Exhibit 3)(Related document(s) 55 ) (Hilbert, Ryan) (Filed on 5/10/2007)

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Parrish et al v. National Football League Players Incorporated E Doc. 56 Att. 1 Case 3:07-cv-00943-WHA Document 56-2 Filed 05/10/2007 Page 1 of 2 xhibit I to the Declaration Of Ryan S. Hilbert In Support Of Plaintiffs' Opposition To Defendant's Motion For Judgment On The Pleadings And, In The Alternative, Request To Grant Motion For Leave To File Second Amended Complaint .s r N ii n M F d ^ Case 3:07-cv-00943-WHA Document 56-2 Filed 05/10/2007 Page 2 of 2 fl?RATI<5 Kevin Nlaw:gH kitl Ale C3 li I ·e,lr R oU?s Gain access to behind-the scenes >.average ofsorns ofthe honest events that took place uring the week of Super Bowl \Ll in Miami_ more ^ KP0S0 SfT Search by team or position: Go·.arllrsla Prey; li EVENTS & PROPF"R tIC -S FAILS LICENSING` CONTAU we today. ^r The mission of PLAYERS INC is to"take the helmets oIT'NFL. players- past, present, and future. and to mwketthem as personalities, as well as prrJfessional athletes. PLAYERS INC, the licensing and marketing subsidiary ofthe NFLPA, has three core 0tjectives: To help gro.Utthe game offootball by bringing the fans closer to players by promoting the players in as many positive ways as possible throug h licensing and prom'otion's, appearances, special events, community service and media; To increase awareness and understanding afthe PLAYERS INC brand through all segments ofthe company's business - PLAYERS INC means NFL Players; To generate revenue for the players, the NFLPA, and PLAYERS INC. our NFL payers are featurod in their roles off the Feld in Nei7,et6 Ulf Th e Home Game. ore x re 1 r1 utcng r^_ ll Ifl`IJ Err^d Lt I 'r^rll-: --shin !,.1u.:arrrr,,ad ALL AC;CE^'S PCPGkT / ® Sign op to getthe latestinfo an all yuurfavorte players. more w MERCHANDISE National Football League Players Incorporated; officially known as PLAYERS INC, is the for-profit l icensing and marketing subsidiary ofthe NFL Players Association. Formed in 1994, its mission is to 'take the helmets off the players and marketthem as personalities as well as professional athletes. PLAYERS INC, which represents more than 1,800 active players and over 3,0139 retired players, has been aggressive in its efforts to expand player marketing opportunities. Activities i nclude retail licensing, special events, corporate ponsorship;.radio and television projects, publishing, awebsite ( ) and other promotional programs, PLAYERS INC has become a fully integrated marketing companyfor active and retired NI=L players. These activities generate guaranteed royalties to PLAYERS INC and the players, In addition to providing fnancla[ supportto the NFLPA. The organization is committed to meeting the needs ofall NFL players in the National Football League by creating player marketing opportunities, I ncreasing brand awareness and developing valuable business partnerships. PLAYERS INC has positioned itsalfin the marketplace as a "brand" and has adopted the slogan "PLAYERS INC means NFL Players!' The highy. recognizaple PLAYERS INC logo, which represents all players in the NFL, has became a valuable and recognizable icon that. agpears an all licensed products and is used in connection with all sponsorships, promotions and PLAYERS INC events and properties. (22006 PLAYE9S Ir1lu Phc4os coluter`y of AFB Phrlos, astir kna,gss :arzr NFL Photos. Si:vfe =Rte sv of CB3 Sport rne. -Ur-,act Privacy policy NFL HOBBY SHOP PROGRAfwt Get infurmstion on tha officially authorized NFL Hobby Shop program. more»

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