Parrish et al v. National Football League Players Incorporated

Filing 56

Declaration of Ryan S. Hilbert in Support of 55 Memorandum in Opposition,, to Defendant's Motion for Judgment on the Pleadings, or, in the Alternative, Request to File Second Amended Complaint filed byBernard Paul Parrish, Walter Roberts, III, Herbert Anthony Adderley. (Attachments: # 1 Exhibit 1# 2 Exhibit 2# 3 Exhibit 3)(Related document(s) 55 ) (Hilbert, Ryan) (Filed on 5/10/2007)

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Parrish et al v. National Football League Players Incorporated E Doc. 56 Att. 2 Case 3:07-cv-00943-WHA Document 56-3 Filed 05/10/2007 Page 1 of 2 xhibit 2 to the Declaration Of Ryan S. Hilbert In Support Of Plaintiffs' Opposition To Defendant's Motion For Judgment On The Pleadings And, In The Alternative, Request To Grant Motion For Leave To File Second Amended Complaint Dockets.Justia.com a N . ot Jr - N r % N F o Case 3:07-cv-00943-WHA Document 56-3 Filed 05/10/2007 Page 2 of 2 HOME PLAYERS NEWS RETIREE) FAN,ASI' GAMES AUDIO / VIDEO 6 ABOUT US j i EVENTS J rh'a{ . Ell, RIVES MEN a7 R(T 03SrE,F a R LU 1 Beginning Thursday, May 17, 30 f the tap NFL Draft picks Aill gather in Los Angeles for the Reebok NFL Players P,ooMe Premiere presented by EA SPORTS and produced by PLAYERS INC. more A ure;iUed:re 200TRos1,i,'. F ul rl ;I+IFLpruspeitst ai snakes lhem ui,iqu? hle;r prepare to make:: 1*1 pact L. tfie NFL ned season MOM a'.. . JOURNALS // RFCFTIT UPDATES nA I lIAy F IN ^. qa I I11rrler^. ' .. 1I114, .Ri::-rs HISTORY EVERTS R PROPERTIES) 1,,I:c1.41k-l ,. Dot nload Press Ki'. -'6F IEGIA' F'AUS LICENSING CONTACT BIRTHDAYS // ^ll6i:it TitL L' yy: E!! I '^^u f MISSION STATEMENT PLAYERS INC; branded as NFL PLAYERS, is the NFL Players Associations fully integrated sports marketing company. It is our mission to take. the helmets off cur players - past, present, and future:- and. position them s engaging personalities, as well as. professional athletes. The following four core objectives support this strategic mission: 1. Represent and promote our players interests through licensing and promotions, appearances, special events, commun ity service and media G EI'-= n: L o Every spring, the NFLPA and PLAYERS INC hostthe NFL ayers Gala Featuring the JB Awards to recognize NFL players who egompli y leadership, dedication and commitmentto team and community. more.; AIL-ACC SS RPPORT // Tasm Position j Or by name: PLAYERTRIVIA // Go Sign up to get the latest info on of l you r {averite p f ayms. ^"^`^^' e Na^asletter MERCHANDISE 2. Build the NFL. PLAYERS brand to create greater awareness and drive incremental revenue s. Create added value and deliver unparalleled service for our partners, sponsors and licensees 4. Become community and civic champions 'v"filial iorm=.r!JSFL daw^r,;r";r riota Hels nsl:Tr^phy'+innerln p; dlrptii7 DoijjTilillp tnl "CIN Mike Rczler `-:: Hei3mel'Vjalk2r FL HOBBY SHOP PROGRAM Get information o n the officially authorized NFL Hobby 5hep program. more a WHAT IS PLAYERS INC? PLAYERS INC, otherwise known as NFL PLAYERS. is the:for-profit licensing, marketing, sponsorship and content development subsidiary of the NFL Players Association. Formed in 1994, PLAYERS INC .represents more than 1,800 active and many memorable retired NFL players. Activities include rnarketing,. licensing, special events, corporate sponsorship, media and content development, publishing, welos to (NFLPLAYERS.COM ) and other promotional programs. PLAYERS INC is a fully 'integrated marketing company for active and :retred NFL players. These activities generate guaranteed royalties to PLAYERS, INC and the players, in addition to providing fnancial.support to the NFLPA. The organization is committed to meeting the needs of all NFL players in the .National Football League by creating player marketing opportunities, increasing brand awareness and developing valuable business partnerships. I In 2006, .PL AYERS INC unveiled a new brand identity, utilizing the ward-mark NFL PLAYERS below its player icon. The new brand identity, which will be used as the identifier of PLAYERS INC licensees, sponsors and properties. was created to more efficiently convey and illustrate the authenticity of the players' own company NATIONAL FOOTBALL LEAGUE PLAYE=RS INCORPORATE[) will remain the registered corporate name while NFL PLAYERS and the player icon will be used as the primary consumer brand identity it2OO5 PLAYERS INC Photos Courtesy at AP Riot 0-', 01;ty I:n^ges and '.FL Nxtas. SA ts =ci,ries ^ cr CBS Spar,Line. Contact us I PrG%,*cy policy -COM fermi EP

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