Parrish et al v. National Football League Players Incorporated

Filing 6

AMENDED COMPLAINT First Amended Complaint for Breach of Fiduciary Duty, Unjust Enrichment and an Accounting against National Football League Players Incorporated. Filed byWalter Roberts, III, Bernard Paul Parrish, Herbert Anthony Adderley. (Attachments: # 1 Exhibit A# 2 Exhibit B# 3 Exhibit C# 4 Exhibit D# 5 Exhibit E# 6 Exhibit F# 7 Exhibit G)(Katz, Ronald) (Filed on 2/23/2007) Additional attachment(s) added on 11/20/2007 (klh, COURT STAFF).

Parrish et al v. National Football League Players Incorporated

Doc. 6 Att. 1

Case 3:07-cv-00943-WHA

Document 6-2

Filed 02/23/2007

Page 1 of 4

Exhibit A To First Amended Complaint For Breach Of Fiduciary Duty, Unjust Enrichment And An Accounting

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Document 6-2

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Press Release

Source: PLAYERS INC

PLAYERS INC Promotes Dawn Ridley to Senior Vice President
Tuesday Sanumy 16, 3:24 pm ET

WASHINGTON, Jan. 16 1PR Newswire/ -- PLAYERS INC, the licensing and marketing subsidiary of the NFL Players Association (NFLPA), announced today that Dawn Ridley has been promoted to Senior Vice President of PLAYERS INC. Ridley will be responsible for managing and directing PLAYERS INC's $750 mlilion retail licensing business. She will also upervise corporate marke666 and business development efforts, and will assist In the overall operation and management of PLAYERS INC. PLAYER S INC works with more than 90 40 sees Profits licen and sponsors and represents all 1,800 active and 3,500 Saar retired NFL players. Each year, the company generates more than 3,500 player marketing opportunities.
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(Photo: h :(lwww.newsoorn.comfsoibi,LVPmh/ 20070f 161LATU101) i Over the last decade, Ridley has been Instrumental In the growth of PLAYERS 1NC; a company that now generates more than $100 million annually. Since 2002, Dawn Ridley has been the Vice President of Corporate Marketing and Business Development for PLAYERS INC, where she was responsible for maximizing sponsorship and promotional activities with NFL sponsors and PLAYERS INC sponsors and licensees. Under Ridley's leadership, her team worked with NFL sponsors to conceptualize and activate marketing campaigns they execute

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during each NFL season. Under her direction, the corporate marketing department grew from two to six staff members and has produced significant Increases in sponsorship of PLAYERS INC properties since 2002.. Her team manages all aspects of PLAYERS INC's sponsorship agreements, including developing programs that meet the sponsors' needs while integrating PLAYERS INC's properties and assets. in 2006, PLAYERS INC created a new brand Identity which utilizes the player loon with the wordmark NFLPLAYERS. As a result of Ridley's Involvement, the exposure of the new PLAYERS INC brand NFLPLAYERS used in national marketing campaigns and cobranded with sponsors continues to grow. The logo Is now included in all promotional elements In every NFL broadcast that features players and is extensively featured In point of sale

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Case 3:07-cv-00943-WHA

Document 6-2

Filed 02/23/2007

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PLAYERS INC Promotes Dawn Ridley to Senior Vice President: Financial News - Yaho... Page 2 of 3

promotions at mass merchants, grocery stores, convenience stores, and quick service restaurants nationwide. Ridley served as assistant vice president for the company's trading cards and collectibles department for nearly seven years, managing all the operations, marketing and licensing activities for the category. In this postion,'she helped develop a variety of successful promotions including "NFL Player of the Day," an annual promotion that In 2002, 2003 and 2004 received the Card Trade Award for Best Licensor Promotion after increasing sales of NFL products and encouraging multiple consumer visits to hobby shops nationwide. "Dawn has been an Invaluable member of PLAYERS INC for 12 years," NFLPA Executive Director Gene Upshaw said. "We've seen tremendous growth in key areas under Dawn's leadership and there is no doubt that our organization will continue to thrive once she takes on her new role as Senior Vice President."
Prior to joining PLAYERS INC in 1995, Ridley held sales and marketing positions with the Atlanta Committee for the Olympic Games (AGOG) and the Atlanta Braves baseball club, While at AGOG; she generated $ 2 million in ticket and suite sales revenue and was named assistant manager for the Olympic Suite Program at Atlanta Fulton County Stadium for the 1995 Olympic Games.

Ridley's board and committee memberships Include Special Olympics DC (President) and the Greater Washington Sports Alliance, She has been a featured speaker on various panels, written for several publications and has been a guest on several television programs. Ridley has also served as a keynote speaker for the Virginia Association of Marketing Educators and various universities, including Harvard, Georgetown and Howard. She was recognized as one cif the "Forty Under Forty" licensing leaders of tomorrow by license! Magazine in 2041 and was selected as an honoree for The Network Journal's 40 Under Forty Achievement Award in 200. A native of Evansville, Indiana, Ridley has a SA In Afdcan American Studies and psychology from Indiana University, and an MBA In marketing from Clark Atlanta University, "Dawn has been instrumental In building successful corporate partnerships that have established our organization as a sports marketing industry leader" said PLAYERS INC Chief Operating Officer & Executive Vice President Andrew Feffer. "I know that she will continue to provide the leadership and creativity "required to make PLAYERS INC a successful venture as we move forward." About PLAYERS INC Formed in 1994, PLAYERS INC Is the licensing and marketing subsidiary of the NFL Players Association. Representing more than 1,800 active and 3,600 retired NFL players, PLAYERS INC "takes the helmets off" the players and markets them as personalldes as well as professional athletes. Through an exclusive sponsorship agreement between the NFL and PLAYERS INC, NFL. players are integrates! Into NFL sponsor activation programs through LAYERS INC. In addition, under an exclusive agreement between the NFL and PLAYERS NC, NFLPLAYERS.COM, PLAYERS INC's official website, Is part of the NFL Internet Network, Each year PLAYERS INC negotiates and facilitates more than 3,50D player marketing opportunities for NFL players. PLAYERS INC actlvlVes Include retail licensing, corporate sponsorships and promotions, special events, radio and television projects, publishing and ntemet For more Information, please visit NFLPLAYERS.COM.

Source: PLAYERS INC

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Case 3:07-cv-00943-WHA

Document 6-2

Filed 02/23/2007

Page 4 of 4

PLAYERS INC Promotes Dawn Ridley to Senior Vice President: Financial News - Yaho... Page 3 of 3

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