Parrish et al v. National Football League Players Incorporated

Filing 61

Declaration of Ryan S. Hilbert in Support of 60 Memorandum in Opposition, to Defendant's Motion for Sanctions filed byBernard Paul Parrish, Walter Roberts, III, Herbert Anthony Adderley. (Attachments: # 1 Exhibit 1# 2 Exhibit 2)(Related document(s) 60 ) (Hilbert, Ryan) (Filed on 5/10/2007)

Parrish et al v. National Football League Players Incorporated

Doc. 61 Att. 1

Case 3:07-cv-00943-WHA

Document 61-2

Filed 05/10/2007

Page 1 of 2

Exhibit I to the Declaration Of Ryan S. Hilbert In Support Of Plaintiffs' Opposition To Defendant's Motion For Sanctions

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Case 3:07-cv-00943-WHA

Document 61-2

Filed 05/10/2007

Page 2 of 2

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ME01A FAGS LICENSING MISS10N STATEMENT The mission of PLAYERS ING is to"fake the helmets otf' NFL players past, present, and future- and ,lo marketthem as personalities, .as well as professional athletes. PLAYERS INC, the licensing and marketing subsldiary ofthe NFLPA, has three core objectives: 1. To help grow .the game offootball by hringing the fans elosarto players bypromoting the players in as many positive ways as passible through licensing and promotions, appearances, special events, community service and media, 2. To increase awareness and understanding ofthe PLAYER'S INC brand through alt segments ofthe company's business- PLAYERS ING means NFL Players: 3. To.generale revenue forthe players, the NFLPA, and PLAYERS INC-

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National Football League Players Incorporated, officially known as PLAYERS INC, is the for-profit licensing and marketing subsidiary ofthe NFL Players Association. Formed in 1994, its mission is to 'lake the helmsis off'the players and marketthem as personalities as well as professional athletes. PLAYERS INC, hich represents more than t,800 active players and over 3,000 retired players, has been aggressive in its efforts to expand player marketing opportunities. Activities include retail licensing, special events, corporate sponsorship radio and television projects, publishing, a wabsite nfiplayers. com) and other promotional programs. PLAYERS.INC as become a fully integrated marketing companyfor active and retired NFL: players. Thsse activites generate guaranteed royalties o PLAYERS INC and the. piayers, in addition to providing financial sup,portto the NFLPA.The orgamlation is committed to meeting the needs of.a.ll NFLpiayers in the National Football League by creating player marketing opportunities, increasing brand wareness and developing vafuable business partnerships. PLAYERS INC has positioned itself In the marketplace as a "brand" and has adopted the slogan "PLAYERS ING meena NFL Players" The highly recognizable PLAYERS INC logo, which represents all players in the NFL, has become a valuable and recognizable! canthat appears on all licensed products and is used in connection with all sponsorships, promotions and PLAYERS INC events and properties. C<LD66 PLAY ERS ING
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