Rodriguez et al v. Google LLC et al

Filing 238

Order by Magistrate Judge Alex G. Tse granting in part and denying in part #233 Discovery Letter Brief. (agtlc1, COURT STAFF) (Filed on 5/9/2022)

Case 3:20-cv-04688-RS Document 238 Filed 05/09/22 Page 1 of 9

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UNITED STATES DISTRICT COURT

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NORTHERN DISTRICT OF CALIFORNIA

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ANIBAL RODRIGUEZ, et al.,

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Plaintiffs,

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DISCOVERY ORDER

v.

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Re: Dkt. No. 233
GOOGLE LLC,

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Defendant.

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United States District Court
Northern District of California

Case No. 20-cv-04688-RS (AGT)

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The Court previously ordered Google to run certain ESI searches for the first five of its

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twenty-four custodians. See Dkt. 208, 224. Now plaintiffs seek a court order that would require

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Google to run certain ESI searches for its remaining nineteen custodians.

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Having considered the parties’ respective positions, the Court orders Google to run the

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searches indicated below with an “X” in the column labeled “Google to Search.” For searches not

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marked with an “X,” plaintiffs may propose new, narrower terms, but the terms currently proposed

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are overbroad. If plaintiffs propose new terms, they must provide those terms to Google and the

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parties must meet and confer to discuss them before returning to the Court.
No.

Search Terms

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WAA OR WAAH OR WAAs OR sWAA OR “W&AA”
OR “W&AAs” OR “Web/App” OR “web history” OR
WHSH OR (Web /2 “App Activity”)

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Google to Search:
GA4F / Fire- WAA / Privacy
base / Data1 / Counsel2
X

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25
26
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Unless otherwise indicated, Google is to employ the terms identified with an “X” in this column for Sree
Pothana, Dan Stone, Donald Harrison, Jason Titus, and Xinyu Ye. In certain cases, Google is only to employ
the term identified for a subset of custodians in a column. In those cases, the label “GA4F” refers to Pothana
and Stone; “Firebase” refers to Harrison and Titus; and “Data” refers to Ye.
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Unless otherwise indicated, Google is to employ the terms identified with an “X” in this column for Greg
Fair, Dale Nil, Nick Linkow, Katie Brennan (Virk), Jan Hannemann, Guemmy Kim, Mark Risher, Rahul
Roy-Chowdhury, Chris Ruemmler, Eric Miraglia, Sam Heft-Luthy, Stephan Micklitz, and Keith Enright.
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Case 3:20-cv-04688-RS Document 238 Filed 05/09/22 Page 2 of 9

No.

Search Terms

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WAA OR WAAH OR WAAs OR sWAA OR “W&AA”
OR “W&AAs” OR “Web/App” OR “web history” OR
WHSH OR (Web /2 “App Activity”)
/50
disclos*
“your activity”
analytics
scion
function*
“event data”
“measurement data”
firebase
/25
benefits
“data collection”
“privacy policy”
/10
plan*
feature
launch
WAA OR WAAH OR WAAs OR sWAA OR “W&AA”
OR “W&AAs” OR “Web/App” OR “web history” OR
WHSH OR (Web /2 “App Activity”)

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3
4
5
6

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United States District Court
Northern District of California

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3

13
14

16
17
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X

X

X

X

X

X

X

X

X

X

/50

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4

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benefits
“data collection”
“privacy policy”
plan*
feature
launch
WAA OR WAAH OR WAAs OR sWAA OR “W&AA”
OR “W&AAs” OR “Web/App” OR “web history” OR
WHSH OR (Web /2 “App Activity”)

X

X

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Google to Search:
GA4F / Fire- WAA / Privacy
base / Data1 / Counsel2

/25

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5

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consent

WAA OR WAAH OR WAAs OR sWAA OR “W&AA”
OR “W&AAs” OR “Web/App” OR “web history” OR
WHSH OR (Web /2 “App Activity”)

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6

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/50
consent
(WAA OR sWAA OR WAAH OR “W&AA” OR
“W&AAs” OR Firebase OR GA4F OR authenticat*) AND
(CFS OR “Consent Flow Service”)

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(WAA* OR sWAA OR “my account” OR “my activity”)
/50 “App Indexing”

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Case 3:20-cv-04688-RS Document 238 Filed 05/09/22 Page 3 of 9

No.

Search Terms

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1

(WAA* OR sWAA OR “app activity”) /15 (“My Account”
OR “My Activity”)

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Google to Search:
GA4F / Fire- WAA / Privacy
base / Data1 / Counsel2
X

X

X

X

X
X
X

X
X

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benefits
scion
“app activity”
“data collec“event data”
AdMob
tion”
“measurement
FCM
“privacy pol- data”
“Cloud Mesicy”
plan
saging”
consent*
feature
firebase
function
launch
permi*
disclos*
WAA*
allow*
analytics
sWAA
GA4F
“app activity”
“activity controls”
“your Google Account”
“activity data” OR “app data”
“allow Google to save”
“activities and info you allow Google to save”
“your searches and activity”
“to let Google save”
“must be on”
“on-device search”
“Screenwise Trends”
safeguard* /2 “your data”
“Firebase Terms of Service”
apps /4 “use Google services”
“Google Data Collection”
“defaulted to on”
“Google Analytics browser add-on”
“non-Google branded”
“apps using Google Analytics”

X
X
X
X
X
X
X
X
X
X
X
X
X
X
X

X
X
X
X
X
X
X
X
X
X
X
X
X
X
X

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“data about app users”

X

X

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(“new ad control” OR “new ads control” OR “new ads controls” OR “new ad controlling” OR “new ads controlling”
OR “new ad controls” OR “new ad controlled” OR “new
ads controlled” OR NAC)

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/25

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United States District Court
Northern District of California

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Case 3:20-cv-04688-RS Document 238 Filed 05/09/22 Page 4 of 9

No.

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Search Terms

Google to Search:
GA4F / Fire- WAA / Privacy
base / Data1 / Counsel2

“what we collect”
“data we collect”

X

X

X

X

X

X

X

X

X

X

X3

n/a

X

X

X

X

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“use policy”
automatic* /2 collect*
product* AND (integrat* AND “third-party apps”)
(“on OR off” OR “switch the collection”) AND (WAA OR
WAAH OR WAAs OR sWAA OR “W&AA” OR
“W&AAs” OR “web history” OR “WHSH” OR (Web pre/2
“App Activity”)) AND NOT (“Location History”)
“on OR off” OR “switch the collection”

United States District Court
Northern District of California

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“on/off” /5 control*

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15

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37

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38

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39a
39b

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“Privacy Policy” /15 (chang* OR amend* OR modif* OR
alter*)
“Privacy Policy” /10 (confus* OR inaccurate* OR (not /3
accurate*) OR incorrect* OR (not /3 correct*) OR mislead*
OR wrong* OR false* OR flaw* OR (not /3 tru*) OR
WAA* OR sWAA OR “my activity”)
(“My Account” OR “My Activity”) /15 (consent OR pseudonymous OR (still /5 collect*))
(user* OR consumer* OR customer* OR people*) /10
(confus* OR misunderst* OR misle*)
(user* OR consumer* OR customer* OR people*) /10 (underst* OR comprehen* OR consent OR know OR represent* OR disclos*)
/10 (WAA* OR sWAA OR GA4F OR “GA for Fire/20 base” OR “Google Analytics” OR scion OR FCM
OR “Firebase Cloud Messaging” OR AdMob)

X

X

X

X

X

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25

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wiretap*
“page_location”

X

X

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“page_referrer”

X

X

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Excluding custodian Ye.

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Case 3:20-cv-04688-RS Document 238 Filed 05/09/22 Page 5 of 9

No.

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Search Terms

Google to Search:
GA4F / Fire- WAA / Privacy
base / Data1 / Counsel2
X
X

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“page_title”

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“screen_resolution”

X

X

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correlate* /5 data

X

X

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correlate /15 (user OR account OR profile)

X

X

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associate /2 account

X

X

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(associat* /15 (user OR account OR profile)) AND
(“GA4F” OR “GA for Firebase” OR “Google Analytics”
OR scion
associat* /10 ((user OR account OR profile) /5 (data OR activit* OR event* OR interact* OR log*))
(shadow OR secret OR hidden) /2 (profil* OR account)

X

X

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United States District Court
Northern District of California

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(((third pre/1 (party OR parties)) OR 3P) /2 develop*) AND
((collect* OR stor* OR “use” OR using OR delet* OR disclos*) /15 location)
(authentic* OR reauthentic*) /10 (data OR log OR logs OR
logged OR logging OR info OR information)

X
X

X

X

X

GA4F + Data:
X

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Not Firebase

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16

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(PII OR ((personal OR personally) /5 info*)) /15 ((WAA*
OR “sWAA”) OR “app activity” OR consent OR pseudonymous OR (still /5 collect*) OR (join* /5 risk*))
pseudony*

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(“real time” /20 bid*) OR RTB

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Not Firebase

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“Google Analytics for Firebase” OR “GA for Firebase” OR
GA4F
(“GA4F” OR “GA for Firebase” OR “Google Analytics”
OR scion) /25 gaia
(“GA4F” OR “GA for Firebase” OR “Google Analytics”
OR scion) /15 (consent OR function OR disclos* OR plan
OR feature OR benefits OR “data collection” OR “privacy
policy”)
(“GA4F” OR “GA for Firebase” OR “Google Analytics”
OR scion) /10 launch

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X

GA4F + Data:
X

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X

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Only for custodian Fair.

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X
X

X

X

X

X

X

Case 3:20-cv-04688-RS Document 238 Filed 05/09/22 Page 6 of 9

No.

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60

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Search Terms

Google to Search:
GA4F / Fire- WAA / Privacy
base / Data1 / Counsel2

(“GA4F” OR “GA for Firebase” OR “Google Analytics”
OR scion) /15 (conversion* OR perform* OR event OR audience)

X

X

Gold /5 conversion
Gold /15 (((app OR apps OR application OR applications)
/5 (event OR interact* OR activity OR measure*)) OR
appmeasurement OR WAA* OR sWAA OR “my account”
OR “my activity” OR AdMob OR FCM OR “Cloud Messaging” OR perform* OR event OR audience)

X

X

X5

n/a

X

X

X

X

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63

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“Firebase SDK” OR “Firebase Software Development Kit”
Firebase /15 (((app OR apps OR application OR applications) /5 (event OR interact* OR activity OR measure*))
OR WAA* OR sWAA OR “my account” OR “my activity”
OR perform* OR conversion* OR event OR audience OR
appmeasurement OR AdMob OR “Google mobile service”
OR GMS OR Clearcut)
(FCM OR “cloud messaging”) /15 (Gold OR analytics OR
GA4F OR scion OR ((app OR apps OR application OR applications) /5 (event OR interact* OR activity OR measure*)) OR appmeasurement OR WAA* OR sWAA OR
“my account” OR “my activity” OR conversion* OR perform* OR event OR audience)

United States District Court
Northern District of California

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64

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15
16
17

65

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66

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676

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AdMob /15 (Gold OR “Google Analytics” OR GA4F OR
scion OR ((app OR apps OR application OR applications)
/5 (event OR interact* OR activity OR measure*)) OR
appmeasurement OR WAA* OR sWAA OR “my account”
OR “my activity” OR conversion* OR FCM OR “cloud
messaging” OR “Google Mobile Platform” OR GMP)
(“Google Mobile Service” OR GMS) /25 ((Gold OR analytics OR GA4F) AND (log* OR user /2 data OR measurement))
(“Google Mobile Service” OR GMS OR Clearcut) /15 (Analytics OR GA4F OR Scion OR “Google Mobile Platform”
OR GMP)

X

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Only for custodian Titus.

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The undersigned previously authorized ESI custodial searches about Google Mobile Service and about
Google Mobile Platform. But that was only for the first five custodians. See Dkt. 224. Now that plaintiffs
seek to run similar searches for nineteen other custodians, the undersigned isn’t convinced that the benefits
of these searches outweigh the burdens, with the exception of several searches that Google has agreed to run.

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Case 3:20-cv-04688-RS Document 238 Filed 05/09/22 Page 7 of 9

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No.

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68

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69

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70

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71

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United States District Court
Northern District of California

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Search Terms

Google to Search:
GA4F / Fire- WAA / Privacy
base / Data1 / Counsel2

(“Google Mobile Services” OR GMS OR analytics OR perform* OR event OR audience) /15 AdMob
(“Google Mobile Service” OR GMS OR Clearcut) /10
(Gold OR analytics OR GA4F OR scion OR “Google Mobile Platform” OR GMP OR ((app OR apps OR application
OR applications) /5 (event OR interact* OR activity OR
measure*)) OR appmeasurement OR WAA* OR sWAA
OR “my account” OR “my activity” OR conversion* OR
perform* OR event OR audience OR FCM OR “cloud messaging” OR AdMob)
(“Google Mobile Platform” OR GMP) /15 (conversion*
OR perform* OR event OR audience)
(“Google Mobile Platform” OR GMP OR Analytics OR
GA4F OR Scion) AND (((app OR apps OR application OR
applications) /5 (event OR interact* OR activity OR measure*)) OR WAA* OR sWAA OR “my account” OR “my
activity” OR AdMob OR FCM OR “Cloud Messaging” OR
appmeasurement)

No.

Search Terms

Google to Search
(for Custodian
Arne de Booij):

A1

(“WAA” OR “WAAH” OR “WAAs” OR “sWAA” OR “W&AA” OR
“W&AAs” OR “Web/App”)

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AND

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23
24
25
26
27

/50

study
studies
confus*
privacy
understanding
misunderst*
misle*
ppt*
participant*
CFS
“Consent Flow Service”
disclos*
“your activity”
firebase
analytics
scion
function*
“event data”
“measurement data”

X

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Case 3:20-cv-04688-RS Document 238 Filed 05/09/22 Page 8 of 9

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No.

2

4
5
6
A2

7
8
A3

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United States District Court
Northern District of California

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Google to Search
(for Custodian
Arne de Booij):

/25

3

9

Search Terms

A4

consent
benefits
“data collection”
“privacy policy”
/10
plan*
feature
launch
“WAA” OR “WAAH” OR “WAAs” OR “sWAA” OR “W&AA” OR
“W&AAs” OR “Web/App” OR “web history” OR “WHSH” OR (Web
/2 “App Activity”)
(“WAA” OR “WAAH” OR “WAAs” OR “sWAA” OR “W&AA” OR
“W&AAs” OR “web history” OR “WHSH” OR (Web pre/2 “App Activity”)) /50 (consent OR plan* OR feature OR launch OR benefits OR
“data collection” OR “privacy policy”)
(“My Account” OR “My Activity”) /15 (WAA* OR sWAA OR “app
activity” OR consent OR pseudonymous OR (still /5 collect*))

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13

B1

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15
B2

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B3

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20

C1
C2

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23
24
25
26
27

C3

C4
D1

(user* OR consumer* OR customer* OR people*) /10 (underst* OR
comprehen* OR consent OR know OR represent* OR disclos*) /10
(WAA* OR sWAA OR GA4F OR “GA for Firebase” OR “Google Analytics” OR scion OR FCM OR “Firebase Cloud Messaging” OR AdMob)
(user* OR consumer* OR customer* OR people*) /10 (confus* OR
misunderst* OR misle*)
(user* OR consumer* OR customer* OR people*) /10 (underst* OR
comprehen* OR consent* OR know* OR represent* OR disclos*) /20
(WAA* OR sWAA OR GA4F OR “GA for Firebase” OR “Google Analytics” OR scion OR FCM OR “Firebase Cloud Messaging” OR AdMob)
“on/off” /5 control*
“on or off” AND (WAA OR WAAH OR WAAs OR sWAA OR
“W&AA” OR “W&AAs” OR “web history” OR “WHSH” OR (Web
pre/2 “App Activity”)) AND NOT (“Location History”)
“switch the collection” AND (WAA OR WAAH OR WAAs OR
sWAA OR “W&AA” OR “W&AAs” OR “web history” OR “WHSH”
OR (Web pre/2 “App Activity”)) AND NOT (“Location History”)
“on OR off” OR “switch the collection”
“allow Google to save”
“your searches and activity”
“page_location”
“page_referrer”
“page_title”
“screen_resolution”

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8

X

X
X

X

X

Case 3:20-cv-04688-RS Document 238 Filed 05/09/22 Page 9 of 9

No.

1
2

Search Terms

Google to Search
(for Custodian
Arne de Booij):

D2- None
D417

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IT IS SO ORDERED.

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Dated: May 9, 2022

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ALEX G. TSE
United States Magistrate Judge

United States District Court
Northern District of California

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After Google produces de Booij’s user-experience reports and plaintiffs have had a chance to review them,
the parties must meet and confer to discuss whether any additional searches of de Booij’s ESI need to be run.
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