Apple Inc. v. Amazon.Com, Inc.

Filing 24


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1 2 3 4 5 6 7 DAVID R. EBERHART (S.B. #195474) RYAN J. PADDEN (S.B. #204515) DAVID J. SEPANIK (S.B. #221527) O’MELVENY & MYERS LLP Two Embarcadero Center, 28th Floor San Francisco, CA 94111 Telephone: (415) 984-8700 Facsimile: (415) 984-8701 Attorneys for Plaintiff APPLE INC. 8 9 UNITED STATES DISTRICT COURT 10 NORTHERN DISTRICT OF CALIFORNIA 11 OAKLAND DIVISION 12 APPLE INC., a California corporation, Plaintiff, 13 14 15 16 17 v. Case No. CV 11-01327 PJH [PROPOSED] ORDER GRANTING PLAINTIFF APPLE INC.’S MOTION FOR PRELIMINARY INJUNCTION AMAZON.COM, INC., a Delaware corporation, and AMAZON DIGITAL SERVICES, INC., a Delaware corporation, Defendants. 18 19 20 21 22 23 24 25 26 27 28 [PROPOSED] ORDER GRANTING PRELIMINARY INJUNCTION CASE NO. CV 11-01327 PJH 1 Plaintiff Apple, Inc.’s Motion for Preliminary Injunction came on for hearing on 2 _____________, 2011. Having read the parties’ papers and evidence and carefully considered 3 their arguments and the relevant legal authority, and good cause appearing, the Court hereby 4 GRANTS Apple’s Motion for Preliminary Injunction for the reasons stated at the hearing and set 5 forth below. 6 Under Ninth Circuit law, Apple is entitled to a preliminary injunction if it establishes that 7 it is likely to succeed on the merits, it is likely to suffer irreparable harm in the absence of 8 preliminary relief, the balance of equities tips in its favor, and an injunction is in the public 9 interest. See Winter v. Natural Res. Def. Council, Inc., 555 U.S. 7, 129 S. Ct. 365, 374 (2008). 10 Here, Apple has established that it is likely to succeed in proving both trademark 11 infringement (15 U.S.C. § 1125(a)) and dilution (15 U.S.C. § 1125(c)). Moreover, Apple has 12 established that Amazon’s conduct will likely result in consumer confusion; Apple is thus entitled 13 to the presumption of irreparable harm. See, Inc., 202 F.3d 1199, 1205 n.4; Cadence 14 Design Sys., Inc. v. Avant! Corp., 125 F.3d 824, 830 (9th Cir. 1997); Brookfield Commc’ns, Inc. 15 v. W. Coast Entm’t Corp., 174 F.3d 1036, 1066 (9th Cir. 1999). Even if Apple is not given the 16 benefit of such a presumption, Apple has satisfied this Court that irreparable harm would result if 17 Amazon’s conduct is not immediately enjoined. First, Apple has expended substantial efforts and 18 resources in establishing an association between the mark APP STORE and Apple’s mobile 19 software download service. Second, Apple has invested hundreds of millions of dollars in 20 advertising and promoting the APP STORE brand and service such that consumers have 21 overwhelmingly come to associate the mark APP STORE with Apple’s service. And third, Apple 22 has invested substantial time and effort in maintaining the quality and safety of the software made 23 available through the APP STORE service, leading consumers to rely on those efforts and to 24 associate them with the APP STORE service. Such efforts, reputation, and goodwill will be 25 undermined by Amazon’s continued use of the mark APPSTORE or any confusingly similar 26 mark. 27 28 Moreover, Amazon decided to move forward with the use of the mark APPSTORE after multiple attempts by Apple to seek assurances that Amazon would not infringe Apple’s mark. [PROPOSED] ORDER GRANTING PRELIMINARY INJUNCTION CASE NO. CV 11-01327 PJH 1 Additionally, Amazon only recently launched its APPSTORE service on March 22, 2011, while 2 Apple has been developing goodwill for its APP STORE service for more than three years. Any 3 harm to Amazon that may result from an injunction is far outweighed by the irreparable harm 4 Apple will suffer if an injunction is not ordered. 5 Finally, the public’s interest weighs in Apple’s favor. The risk that consumers will be 6 misled to believe there is a relationship between Apple and Amazon with respect to mobile 7 software download services when none exists militates in favor of an injunction. See Caesars 8 World, Inc. v. Milanian, 247 F. Supp. 2d 1171, 1205 (D. Nev. 2003) (“An important factor in 9 protecting trademarks is to avoid consumer confusion, which is in the public interest.”) (citations 10 11 omitted). In accordance with the foregoing, it is hereby ordered that to prevent irreparable injury, 12 loss, and damage to Apple’s goodwill and reputation and in order to protect the public from 13 confusion as to source, Apple’s motion for preliminary injunction is GRANTED. 14 IT IS HEREBY ORDERED THAT: 15 1. Defendants, Inc. and Amazon Digital Services, Inc. (collectively 16 “Amazon”), together with their officers, agents, servants, affiliates, employees, 17 and attorneys, and those other persons who are in active concert or participation 18 with any of them who receive actual notice of the order by personal service or 19 otherwise shall immediately cease use of, directly or indirectly, Apple’s APP 20 STORE trademark, or any other marks that are confusingly similar to or colorable 21 imitations of Apple’s mark, including, without limitation, the term APPSTORE 22 alone or as part of or together with any other designs, word or words, trademark, 23 service mark, trade name, trade dress, or other business or commercial designation 24 or any logo, symbol or design; 25 2. Amazon shall file with the Court and serve on Apple, within ten (10) days of the 26 entry of this preliminary injunction, a report in writing and under oath, setting 27 forth in detail the manner and form in which Amazon has complied with the 28 injunction; 2 [PROPOSED] ORDER GRANTING PRELIMINARY INJUNCTION CASE NO. CV 11-01327 PJH 1 2 3. This preliminary injunction shall stay in effect until final judgment in this case, unless ordered otherwise. 3 4 Dated: _______________, 2011 5 6 By The Honorable Phyllis J. Hamilton United States District Court Judge 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 3 [PROPOSED] ORDER GRANTING PRELIMINARY INJUNCTION CASE NO. CV 11-01327 PJH

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