Clear Advantage Direct Mail Inc. v. Action Direct Marketing, Inc.

Filing 15

ORDER Granting 12 Stipulation for Protective Order for Litigation Involving Highly Sensitive Confidential Information. Signed by Judge Claudia Wilken on 10/25/2011. (ndr, COURT STAFF) (Filed on 10/25/2011)

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Lawrence G. Townsend (State Bar No. 88184)
LAW OFFICES OF LAWRENCE G. TOWNSEND
455 Market Street, 19th Floor, Suite 1910
San Francisco, California 94105
Telephone: [phone]
Facsimile: [phone]
Email: [e-mail]
Attorney for Plaintiff CLEAR ADVANTAGE DIRECT MAIL,
INC.

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Laura L. Chapman (State Bar No. 167249)
FOLEY & LARDNER LLP
555 California Street, Suite 1700
San Francisco, California 94104
Telephone: [phone]
Facsimile: [phone]
Email: [e-mail]

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Attorneys for Defendant,
ACTION DIRECT MARKETING, INC.

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UNITED STATES DISTRICT COURT

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NORTHERN DISTRICT OF CALIFORNIA

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CLEAR ADVANTAGE DIRECT MAIL,
INC., a California corporation,

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Plaintiff,
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vs.
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ACTION DIRECT MARKETING, INC., a
California corporation,

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Defendant.

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CASE NO: CV 11 3606 CW
STIPULATED PROTECTIVE ORDER
FOR LITIGATION INVOLVING
HIGHLY SENSITIVE CONFIDENTIAL
INFORMATION
Judge: Hon. Claudia Wilken

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1.

PURPOSES AND LIMITATIONS
Disclosure and discovery activity in this action are likely to involve production of

confidential, proprietary, or private information for which special protection from public

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STIPULATED PROTECTIVE ORDER
CASE NO: CV 11 3606 CW

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disclosure and from use for any purpose other than prosecuting this litigation may be warranted.

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Accordingly, the parties hereby stipulate to and petition the court to enter the following

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Stipulated Protective Order. The parties acknowledge that this Order does not confer blanket

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protections on all disclosures or responses to discovery and that the protection it affords from

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public disclosure and use extends only to the limited information or items that are entitled to

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confidential treatment under the applicable legal principles. The parties further acknowledge, as

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set forth in Section 12.4 below, that this Stipulated Protective Order does not entitle them to file

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confidential information under seal; Civil Local Rule 79-5 sets forth the procedures that must be

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followed and the standards that will be applied when a party seeks permission from the court to

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file material under seal.
2.

DEFINITIONS

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2.1

Challenging Party: a Party or Non-Party that challenges the designation of

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information or items under this Order.
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2.2

“CONFIDENTIAL” Information or Items: information (regardless of how

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it is generated, stored or maintained) or tangible things that qualify for protection under Federal
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Rule of Civil Procedure 26(c).
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2.3

Counsel (without qualifier): Outside Counsel of Record (as well as their

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Designating Party: a Party or Non-Party that designates information or

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support staff).
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items that it produces in disclosures or in responses to discovery as “CONFIDENTIAL,” or
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“HIGHLY CONFIDENTIAL – ATTORNEYS’ EYES ONLY.”
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2.5

Disclosure or Discovery Material: all items or information, regardless of

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the medium or manner in which it is generated, stored, or maintained (including, among other
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things, testimony, transcripts, and tangible things), that are produced or generated in disclosures
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or responses to discovery in this matter.
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2.6

Expert: a person with specialized knowledge or experience in a matter

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pertinent to the litigation who (1) has been retained by a Party or its counsel to serve as an expert
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witness or as a consultant in this action; (2) is not a past or current employee of a Party or of a

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Party’s competitor; and (3) at the time of retention, is not anticipated to become an employee of a

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Party or of a Party’s competitor.

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2.7

“HIGHLY

CONFIDENTIAL

–

ATTORNEYS’

EYES

ONLY”

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Information or Items: extremely sensitive “Confidential Information or Items,” disclosure of

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which to another Party or Non-Party would create a substantial risk of serious harm that could

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not be avoided by less restrictive means.

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2.8

Non-Party: any natural person, partnership, corporation, association, or

other legal entity not named as a Party to this action.

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2.9

Outside Counsel of Record: attorneys who are not employees of a Party to

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this action but are retained to represent or advise a Party to this action and have appeared in this

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action on behalf of that Party or are affiliated with a law firm which has appeared on behalf of

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that Party.

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2.10

Party: any party to this action, including all of its officers, directors,

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employees, consultants, retained experts, and Outside Counsel of Record (and their support

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staffs).

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2.11

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Discovery Material in this action.

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2.12

Producing Party: a Party or Non-Party that produces Disclosure or

Professional Vendors: persons or entities that provide litigation support

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services (e.g., photocopying, videotaping, translating, preparing exhibits or demonstrations, and

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organizing, storing, or retrieving data in any form or medium) and their employees and

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subcontractors.

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2.13

Protected Material: any Disclosure or Discovery Material that is

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designated as “CONFIDENTIAL,” or as “HIGHLY CONFIDENTIAL – ATTORNEYS’ EYES

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ONLY.”

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2.14

Receiving Party: a Party that receives Disclosure or Discovery Material

from a Producing Party.
3.

SCOPE
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The protections conferred by this Stipulation and Order cover not only Protected

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Material (as defined above), but also (1) any information copied or extracted from Protected

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Material; (2) all copies, excerpts, summaries, or compilations of Protected Material; and (3) any

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testimony, conversations, or presentations by Parties or their Counsel that might reveal Protected

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Material. However, the protections conferred by this Stipulation and Order do not cover the

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following information: (a) any information that is in the public domain at the time of disclosure

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to a Receiving Party or becomes part of the public domain after its disclosure to a Receiving

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Party as a result of publication not involving a violation of this Order, including becoming part

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of the public record through trial or otherwise; and (b) any information known to the Receiving

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Party prior to the disclosure or obtained by the Receiving Party after the disclosure from a source

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who obtained the information lawfully and under no obligation of confidentiality to the

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Designating Party. Any use of Protected Material at trial shall be governed by a separate

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agreement or order.

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4.

DURATION

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Even after the final disposition of this litigation, the confidentiality obligations
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imposed by this Order shall remain in effect until a Designating Party agrees otherwise in writing
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or a court order otherwise directs. Final disposition shall be deemed to be the later of (1)
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dismissal of all claims and defenses in this action, with or without prejudice; and (2) final
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judgment herein after the completion and exhaustion of all appeals, rehearings, remands, trials,
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or reviews of this action, including the time limits for filing any motions or applications for
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extension of time pursuant to applicable law.
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5.

DESIGNATING PROTECTED MATERIAL

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5.1

Exercise of Restraint and Care in Designating Material for Protection.

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Each Party or Non-Party that designates information or items for protection under this Order

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must take care to limit any such designation to specific material that qualifies under the

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appropriate standards. To the extent it is practical to do so, the Designating Party must designate

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for protection only those parts of material, documents, items, or oral or written communications
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that qualify – so that other portions of the material, documents, items, or communications for

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which protection is not warranted are not swept unjustifiably within the ambit of this Order.

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Mass, indiscriminate, or routinized designations are prohibited. Designations that are

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shown to be clearly unjustified or that have been made for an improper purpose (e.g., to

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unnecessarily encumber or retard the case development process or to impose unnecessary

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expenses and burdens on other parties) expose the Designating Party to sanctions.

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If it comes to a Designating Party’s attention that information or items that it designated

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for protection do not qualify for protection at all or do not qualify for the level of protection

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initially asserted, that Designating Party must promptly notify all other Parties that it is

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withdrawing the mistaken designation.

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5.2

Manner and Timing of Designations. Except as otherwise provided in this

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Order (see, e.g., second paragraph of section 5.2(a) below), or as otherwise stipulated or ordered,

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Disclosure or Discovery Material that qualifies for protection under this Order must be clearly so

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designated before the material is disclosed or produced.

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Designation in conformity with this Order requires:

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(a) for information in documentary form (e.g., paper or electronic copies and/or

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electronic documents, but excluding transcripts of depositions or other pretrial or trial

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proceedings), that the Producing Party affix the legend “CONFIDENTIAL” or “HIGHLY

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CONFIDENTIAL – ATTORNEYS’ EYES ONLY” to each page that contains protected

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material. If only a portion or portions of the material on a page qualifies for protection, the

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Producing Party also must clearly identify the protected portion(s) (e.g., by making appropriate

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markings in the margins) and must specify, for each portion, the level of protection being

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asserted.

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A Party or Non-Party that makes original documents or materials available for

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inspection need not designate them for protection until after the inspecting Party has indicated

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which material it would like copied and produced.

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designation, all of the material made available for inspection shall be deemed “HIGHLY

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CONFIDENTIAL – ATTORNEYS’ EYES ONLY.” After the inspecting Party has identified
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During the inspection and before the

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the documents it wants copied and produced, the Producing Party must determine which

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documents, or portions thereof, qualify for protection under this Order. Then, before producing

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the specified documents, the Producing Party must affix

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(“CONFIDENTIAL” or “HIGHLY CONFIDENTIAL – ATTORNEYS’ EYES ONLY”) to each

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page that contains Protected Material. If only a portion or portions of the material on a page

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qualifies for protection, the Producing Party also must clearly identify the protected portion(s)

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(e.g., by making appropriate markings in the margins) and must specify, for each portion, the

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level of protection being asserted.

the appropriate legend

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(b) for testimony given in deposition or in other pretrial or trial proceedings, that

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the Designating Party identify on the record, before the close of the deposition, hearing, or other

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proceeding, all protected testimony and specify the level of protection being asserted. When it is

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impractical to identify separately each portion of testimony that is entitled to protection and it

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appears that substantial portions of the testimony may qualify for protection, the Designating

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Party may invoke on the record (before the deposition, hearing, or other proceeding is

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concluded) a right to have up to 21 days to identify the specific portions of the testimony as to

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which protection is sought and to specify the level of protection being asserted. Only those

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portions of the testimony that are appropriately designated for protection within the 21 days shall

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be covered by the provisions of this Protective Order. Alternatively, a Designating Party may

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specify, at the deposition or up to 21 days if that period is properly invoked, that the entire

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transcript shall be treated as “CONFIDENTIAL” or “HIGHLY CONFIDENTIAL –

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ATTORNEYS’ EYES ONLY.”

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Parties shall give the other parties notice if they reasonably expect a deposition,

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hearing, or other proceeding to include Protected Material so that the other Parties can ensure

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that only authorized individuals who have signed the “Acknowledgment and Agreement to Be

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Bound” (Exhibit A) are present at those proceedings. The use of a document as an exhibit at a

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deposition shall not in any way affect its designation as “CONFIDENTIAL” or “HIGHLY

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CONFIDENTIAL – ATTORNEYS’ EYES ONLY.”

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Transcripts containing Protected Material shall have an obvious legend on the title
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page that the transcript contains Protected Material, and the title page shall be followed by a list

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of all pages (including line numbers as appropriate) that have been designated as Protected

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Material and the level of protection being asserted by the Designating Party. The Designating

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Party shall inform the court reporter of these requirements. Any transcript that is prepared before

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the expiration of a 21-day period for designation shall be treated during that period as if it had

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been designated “HIGHLY CONFIDENTIAL – ATTORNEYS’ EYES ONLY” in its entirety

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unless otherwise agreed. After the expiration of that period, the transcript shall be treated only as

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actually designated.

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(c) for information produced in some form other than documentary or electronic

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and for any other tangible items, that the Producing Party affix in a prominent place on the

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exterior of the container or containers in which the information or item is stored the legend

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“CONFIDENTIAL” or “HIGHLY CONFIDENTIAL – ATTORNEYS’ EYES ONLY.” If only

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a portion or portions of the information or item warrant protection, the Producing Party, to the

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extent practicable, shall identify the protected portion(s) and specify the level of protection being

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asserted.

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5.3

Inadvertent Failures to Designate.

If timely corrected, an inadvertent

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failure to designate qualified information or items does not, standing alone, waive the

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Designating Party’s right to secure protection under this Order for such material. Upon timely

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correction of a designation, the Receiving Party must make reasonable efforts to assure that the

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material is treated in accordance with the provisions of this Order.

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6.

CHALLENGING CONFIDENTIALITY DESIGNATIONS

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6.1

Timing of Challenges.

Any Party or Non-Party may challenge a

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designation of confidentiality at any time. Unless a prompt challenge to a Designating Party’s
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confidentiality designation is necessary to avoid foreseeable, substantial unfairness, unnecessary
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economic burdens, or a significant disruption or delay of the litigation, a Party does not waive its
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right to challenge a confidentiality designation by electing not to mount a challenge promptly
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after the original designation is disclosed.
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6.2

Meet and Confer. The Challenging Party shall initiate the dispute

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resolution process by providing written notice of each designation it is challenging and

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describing the basis for each challenge. To avoid ambiguity as to whether a challenge has been

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made, the written notice must recite that the challenge to confidentiality is being made in

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accordance with this specific paragraph of the Protective Order. The Parties shall attempt to

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resolve each challenge in good faith and must begin the process by conferring directly (in voice

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to voice dialogue; other forms of communication are not sufficient) within 14 days of the date of

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service of notice. In conferring, the Challenging Party must explain the basis for its belief that

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the confidentiality designation was not proper and must give the Designating Party an

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opportunity to review the designated material, to reconsider the circumstances, and, if no change

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in designation is offered, to explain the basis for the chosen designation. A Challenging Party

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may proceed to the next stage of the challenge process only if it has engaged in this meet and

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confer process first or establishes that the Designating Party is unwilling to participate in the

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meet and confer process in a timely manner.

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6.3

Judicial Intervention. If the Parties cannot resolve a challenge without

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court intervention, the Challenging Party shall file and serve a motion to remove confidentiality

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under Civil Local Rule 7 (and in compliance with Civil Local Rule 79-5, if applicable) within 21

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days of the initial notice of challenge or within 14 days of the parties agreeing that the meet and

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confer process will not resolve their dispute, whichever is earlier. Each such motion must be

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accompanied by a competent declaration affirming that the movant has complied with the meet

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and confer requirements imposed in the preceding paragraph. Failure by the Challenging Party

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to make such a motion including the required declaration within 21 days (or 14 days, if

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applicable) shall automatically waive the right to object to the confidentiality designation for

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each challenged designation. Except where waived under this paragraph, the Challenging Party

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may file a motion challenging a confidentiality designation at any time if there is good cause for

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doing so, including a challenge to the designation of a deposition transcript or any portions

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thereof. Any motion brought pursuant to this provision must be accompanied by a competent

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declaration affirming that the movant has complied with the meet and confer requirements
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imposed by the preceding paragraph.

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The burden of persuasion in any such challenge proceeding shall be on the

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Designating Party. Frivolous challenges and those made for an improper purpose (e.g., to harass

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or impose unnecessary expenses and burdens on other Parties) may expose the Challenging Party

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to sanctions. Unless the Challenging Party has waived the confidentiality designation by failing

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to file a motion to retain confidentiality as described above, all Parties shall continue to afford

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the material in question the level of protection to which it is entitled under the Producing Party’s

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designation until the Court rules on the challenge.

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7.

ACCESS TO AND USE OF PROTECTED MATERIAL

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7.1

Basic Principles. A Receiving Party may use Protected Material that is

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disclosed or produced by another Party or by a Non-Party in connection with this case only for
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prosecuting, defending, or attempting to settle this litigation. Such Protected Material may be
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disclosed only to the categories of persons and under the conditions described in this Order.
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When the litigation has been terminated, a Receiving Party must comply with the provisions of
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Section 13 below (FINAL DISPOSITION).
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Protected Material must be stored and maintained by a Receiving Party at a
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location and in a secure manner that ensures that access is limited to the persons authorized
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under this Order.
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7.2

Disclosure of “CONFIDENTIAL” Information or Items. Unless otherwise

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ordered by the court or permitted in writing by the Designating Party, a Receiving Party may
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disclose any information or item designated “CONFIDENTIAL” only to:
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(a) the Receiving Party’s Outside Counsel of Record in this action, as well as
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employees of said Outside Counsel of Record to whom it is reasonably necessary to disclose the
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information for this litigation and who have signed the “Acknowledgment and Agreement to Be
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Bound” that is attached hereto as Exhibit A;
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(b) the officers, directors, and employees of the Receiving Party to whom
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disclosure is reasonably necessary for this litigation and who have signed the “Acknowledgment
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and Agreement to Be Bound” (Exhibit A);

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(c) Experts (as defined in this Order) of the Receiving Party to whom disclosure is

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reasonably necessary for this litigation and who have signed the “Acknowledgment and

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Agreement to Be Bound” (Exhibit A);

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(d) the court and its personnel;

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(e) court reporters and their staff, professional jury or trial consultants, and

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Professional Vendors to whom disclosure is reasonably necessary for this litigation and who

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have signed the “Acknowledgment and Agreement to Be Bound” (Exhibit A);

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(f) during their depositions, witnesses in the action to whom disclosure is

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reasonably necessary and who have signed the “Acknowledgment and Agreement to Be Bound”

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(Exhibit A), unless otherwise agreed by the Designating Party or ordered by the court. Pages of

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transcribed deposition testimony or exhibits to depositions that reveal Protected Material must be

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separately bound by the court reporter and may not be disclosed to anyone except as permitted

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under this Stipulated Protective Order.

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(g) the author or recipient of a document containing the information or a
custodian or other person who otherwise possessed or knew the information.

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7.3

Disclosure of “HIGHLY CONFIDENTIAL – ATTORNEYS’ EYES

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ONLY” Information or Items. Unless otherwise ordered by the court or permitted in writing by

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the Designating Party, a Receiving Party may disclose any information or item designated

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“HIGHLY CONFIDENTIAL – ATTORNEYS’ EYES ONLY” only to:

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(a) the Receiving Party’s Outside Counsel of Record in this action, as well as

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employees of said Outside Counsel of Record to whom it is reasonably necessary to disclose the

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information for this litigation and who have signed the “Acknowledgment and Agreement to Be

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Bound” that is attached hereto as Exhibit A;

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(b) Experts of the Receiving Party (1) to whom disclosure is reasonably necessary

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for this litigation, (2) who have signed the “Acknowledgment and Agreement to Be Bound”

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(Exhibit A), and (3) as to whom the procedures set forth in paragraph 7.4(a)(2), below, have been

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followed;
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(c) the court and its personnel;

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(d) court reporters and their staff, professional jury or trial consultants, and

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Professional Vendors to whom disclosure is reasonably necessary for this litigation and who

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have signed the “Acknowledgment and Agreement to Be Bound” (Exhibit A); and

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(e) the author or recipient of a document containing the information or a custodian
or other person who otherwise possessed or knew the information;

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7.4

Procedures for Approving or Objecting to Disclosure of “HIGHLY

CONFIDENTIAL – ATTORNEYS’ EYES ONLY” Information or Items to Experts.

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(a)

Unless otherwise ordered by the court or agreed to in writing by the

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Designating Party, a Party that seeks to disclose to an Expert (as defined in this Order) any

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information or item that has been designated “HIGHLY CONFIDENTIAL – ATTORNEYS’

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EYES ONLY” pursuant to paragraph 7.3(b) first must make a written request to the Designating

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Party that (1) identifies the general categories of “HIGHLY CONFIDENTIAL – ATTORNEYS’

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EYES ONLY” information that the Receiving Party seeks permission to disclose to the Expert,

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(2) sets forth the full name of the Expert and the city and state of his or her primary residence,

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(3) attaches a copy of the Expert’s current resume, (4) identifies the Expert’s current

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employer(s), (5) identifies each person or entity from whom the Expert has received

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compensation or funding for work in his or her areas of expertise or to whom the expert has

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provided professional services, including in connection with a litigation, at any time during the

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preceding five years, 1 and (6) identifies (by name and number of the case, filing date, and

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location of court) any litigation in connection with which the Expert has offered expert

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testimony, including through a declaration, report, or testimony at a deposition or trial, during the

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preceding five years.

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(b) A Party that makes a request and provides the information specified in the

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If the Expert believes any of this information is subject to a confidentiality obligation to a thirdparty, then the Expert should provide whatever information the Expert believes can be disclosed
without violating any confidentiality agreements, and the Party seeking to disclose to the Expert
shall be available to meet and confer with the Designating Party regarding any such engagement.
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preceding respective paragraphs may disclose the subject Protected Material to the identified

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Expert unless, within 14 days of delivering the request, the Party receives a written objection

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from the Designating Party. Any such objection must set forth in detail the grounds on which it is

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based.

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(c) A Party that receives a timely written objection must meet and confer with the

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Designating Party (through direct voice to voice dialogue) to try to resolve the matter by

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agreement within seven days of the written objection. If no agreement is reached, the Party

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seeking to make the disclosure to the Expert may file a motion as provided in Civil Local Rule 7

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(and in compliance with Civil Local Rule 79-5, if applicable) seeking permission from the court

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to do so. Any such motion must describe the circumstances with specificity, set forth in detail

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the reasons why disclosure to the Expert is reasonably necessary, assess the risk of harm that the

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disclosure would entail, and suggest any additional means that could be used to reduce that risk.

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In addition, any such motion must be accompanied by a competent declaration describing the

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parties’ efforts to resolve the matter by agreement (i.e., the extent and the content of the meet and

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confer discussions) and setting forth the reasons advanced by the Designating Party for its refusal

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to approve the disclosure.

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In any such proceeding, the Party opposing disclosure to the Expert shall bear the

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burden of proving that the risk of harm that the disclosure would entail (under the safeguards

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proposed) outweighs the Receiving Party’s need to disclose the Protected Material to the Expert.

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8.

PROTECTED MATERIAL SUBPOENAED OR ORDERED PRODUCED IN
OTHER LITIGATION

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If a Party is served with a subpoena or a court order issued in other litigation that
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compels disclosure of any information or items designated in this action as “CONFIDENTIAL”
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or “HIGHLY CONFIDENTIAL – ATTORNEYS’ EYES ONLY” that Party must:
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(a)

promptly notify in writing the Designating Party. Such notification shall

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include a copy of the subpoena or court order;
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(b)

promptly notify in writing the Party who caused the subpoena or order to

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issue in the other litigation that some or all of the material covered by the subpoena or order is

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subject to this Protective Order.

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Protective Order; and

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(c)

Such notification shall include a copy of this Stipulated

cooperate with respect to all reasonable procedures sought to be pursued

by the Designating Party whose Protected Material may be affected. 2

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If the Designating Party timely seeks a protective order, the Party served with the

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subpoena or court order shall not produce any information designated in this action as

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“CONFIDENTIAL” or “HIGHLY CONFIDENTIAL – ATTORNEYS’ EYES ONLY” before a

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determination by the court from which the subpoena or order issued, unless the Party has

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obtained the Designating Party’s permission. The Designating Party shall bear the burden and

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expense of seeking protection in that court of its confidential material – and nothing in these

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provisions should be construed as authorizing or encouraging a Receiving Party in this action to

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disobey a lawful directive from another court.

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9.

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A NON-PARTY’S PROTECTED MATERIAL SOUGHT TO BE PRODUCED
IN THIS LITIGATION

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(a)

The terms of this Order are applicable to information produced by a Non-

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Party in this action and designated as “CONFIDENTIAL” or “HIGHLY CONFIDENTIAL –
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ATTORNEYS’ EYES ONLY.” Such information produced by Non-Parties in connection with
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this litigation is protected by the remedies and relief provided by this Order. Nothing in these
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provisions should be construed as prohibiting a Non-Party from seeking additional protections.
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(b)

In the event that a Party is required, by a valid discovery request, to

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produce a Non-Party’s confidential information in its possession, and the Party is subject to an
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agreement with the Non-Party not to produce the Non-Party’s confidential information, then the
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The purpose of imposing these duties is to alert the interested Parties to the existence of this
Protective Order and to afford the Designating Party in this case an opportunity to try to protect
its confidentiality interests in the court from which the subpoena or order issued.
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Party shall:

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1.

promptly notify in writing the Requesting Party and the Non-Party

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that some or all of the information requested is subject to a confidentiality agreement with a

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Non-Party;

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2.

promptly provide the Non-Party with a copy of the Stipulated

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Protective Order in this litigation, the relevant discovery request(s), and a reasonably specific

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description of the information requested; and

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3.

make the information requested available for inspection by the

Non-Party.

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(c)

If the Non-Party fails to object or seek a protective order from this court

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within 14 days of receiving the notice and accompanying information, the Receiving Party may

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produce the Non-Party’s confidential information responsive to the discovery request. If the

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Non-Party timely seeks a protective order, the Receiving Party shall not produce any information

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in its possession or control that is subject to the confidentiality agreement with the Non-party

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before a determination by the court.

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bear the burden and expense of seeking protection in this court of its Protected Material.

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10.

3

Absent a court order to the contrary, the Non-Party shall

UNAUTHORIZED DISCLOSURE OF PROTECTED MATERIAL

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If a Receiving Party learns that, by inadvertence or otherwise, it has disclosed
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Protected Material to any person or in any circumstance not authorized under this Stipulated
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Protective Order, the Receiving Party must immediately (a) notify in writing the Designating
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Party of the unauthorized disclosures, (b) use its best efforts to retrieve all unauthorized copies of
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the Protected Material, (c) inform the person or persons to whom unauthorized disclosures were
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made of all the terms of this Order, and (d) request such person or persons to execute the
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“Acknowledgment and Agreement to Be Bound” that is attached hereto as Exhibit A.
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11.

INADVERTENT

PRODUCTION

OF

PRIVILEGED

OR

OTHERWISE

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The purpose of this provision is to alert the interested parties to the existence of a Non-Party
and to afford the Non-Party an opportunity to protect its confidentiality interests in this court.
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STIPULATED PROTECTIVE ORDER
CASE NO: CV 11 3606 CW

1

PROTECTED MATERIAL

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When a Producing Party gives notice to Receiving Parties that certain
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inadvertently produced material is subject to a claim of privilege or other protection, the
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obligations of the Receiving Parties are those set forth in Federal Rule of Civil Procedure
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26(b)(5)(B). This provision is not intended to modify whatever procedure may be established in
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an e-discovery order that provides for production without prior privilege review. Pursuant to
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Federal Rule of Evidence 502(d) and (e), insofar as the Parties reach an agreement on the effect
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of disclosure of a communication or information covered by the attorney-client privilege or work
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product protection, the Parties may incorporate their agreement in the protective order submitted
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to the court.
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12.

MISCELLANEOUS

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12.1

Right to Further Relief. Nothing in this Order abridges the right of any

person to seek its modification by the court in the future.

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12.2

Right to Assert Other Objections. By stipulating to the entry of this

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Protective Order no Party waives any right it otherwise would have to object to disclosing or

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producing any information or item on any ground not addressed in this Stipulated Protective

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Order. Similarly, no Party waives any right to object on any ground to use in evidence of any of

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the material covered by this Protective Order.

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12.3

Export Control. Disclosure of Protected Material shall be subject to all

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applicable laws and regulations relating to the export of technical data contained in such

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Protected Material, including the release of such technical data to foreign persons or nationals in

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the United States or elsewhere. The Producing Party shall be responsible for identifying any

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such controlled technical data, and the Receiving Party shall take measures necessary to ensure

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compliance.

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12.4

Filing Protected Material.

Without written permission from the

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Designating Party or a court order secured after appropriate notice to all interested persons, a

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Party may not file in the public record in this action any Protected Material. A Party that seeks
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STIPULATED PROTECTIVE ORDER
CASE NO: CV 11 3606 CW

1

to file under seal any Protected Material must comply with Civil Local Rule 79-5. Protected

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Material may only be filed under seal pursuant to a court order authorizing the sealing of the

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specific Protected Material at issue. Pursuant to Civil Local Rule 79-5, a sealing order will issue

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only upon a request establishing that the Protected Material at issue is privileged, protectable as a

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trade secret, or otherwise entitled to protection under the law. If a Receiving Party's request to

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file Protected Material under seal pursuant to Civil Local Rule 79-5(d) is denied by the court,

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then the Receiving Party may file the Protected Material in the public record pursuant to Civil

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Local Rule 79-5(e) unless otherwise instructed by the court.

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13.

FINAL DISPOSITION

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Within 60 days after the final disposition, as defined in paragraph 4, each
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Receiving Party must return all Protected Material to the Producing Party or destroy such
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material. As used in this subdivision, “all Protected Material” includes all copies, abstracts,
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compilations, summaries, and any other format reproducing or capturing any of the Protected
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Material. Whether the Protected Material is returned or destroyed, the Receiving Party must
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submit a written certification to the Producing Party (and, if not the same person or entity, to the
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Designating Party) by the 60 day deadline that (1) identifies (by category, where appropriate) all
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the Protected Material that was returned or destroyed and (2) affirms that the Receiving Party has
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not retained any copies, abstracts, compilations, summaries or any other format reproducing or
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capturing any of the Protected Material. Notwithstanding this provision, Counsel are entitled to
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retain an archival copy of all pleadings, motion papers, trial, deposition, and hearing transcripts,
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legal memoranda, correspondence, deposition and trial exhibits, expert reports, attorney work
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product, and consultant and expert work product, even if such materials contain Protected
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Material. Any such archival copies that contain or constitute Protected Material remain subject
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to this Protective Order as set forth in Section 4 (DURATION).
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//
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//
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//
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STIPULATED PROTECTIVE ORDER
CASE NO: CV 11 3606 CW

1

IT IS SO STIPULATED, THROUGH COUNSEL OF RECORD.

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DATED: October 21, 2011

/s/ Laura L. Chapman
Laura L. Chapman
FOLEY & LARDNER LLP
Attorneys for Plaintiff

DATED: October 21, 2011

/s/ Lawrence G. Townsend
Lawrence G. Townsend
LAW OFFICES OF LAWRENCE G. TOWNSEND
Attorneys for Defendant

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PURSUANT TO STIPULATION, IT IS SO ORDERED.

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DATED:

10/25/2011
Hon. Claudia Wilken
United Stated District Judge

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STIPULATED PROTECTIVE ORDER
CASE NO: CV 11 3606 CW

1

EXHIBIT A

2

ACKNOWLEDGMENT AND AGREEMENT TO BE BOUND

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4

I,

[print or type full name],

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of

6

perjury that I have read in its entirety and understand the Stipulated Protective Order that was

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issued by the United States District Court for the Northern District of California on

8

[date] in the case of Clear Advantage Direct Mail, Inc. v. Action Direct Marketing, Inc., Case

9

No. CV-11-3606 CW. I agree to comply with and to be bound by all the terms of this Stipulated

10

Protective Order, and I understand and acknowledge that failure to so comply could expose me

11

to sanctions and punishment in the nature of contempt. I solemnly promise that I will not

12

disclose in any manner any information or item that is subject to this Stipulated Protective Order

13

to any person or entity except in strict compliance with the provisions of this Order.

[print or type full address], declare under penalty of

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I further agree to submit to the jurisdiction of the United States District Court for

15

the Northern District of California for the purpose of enforcing the terms of this Stipulated

16

Protective Order, even if such enforcement proceedings occur after termination of this action.

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I hereby appoint

[print or type full name] of

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[print or type full address and telephone number] as my California

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agent for service of process in connection with this action or any proceedings related to

20

enforcement of this Stipulated Protective Order.

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.

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Date:

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City and State where sworn and signed:

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Printed name:

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[printed name]
Signature:
[signature]

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18
STIPULATED PROTECTIVE ORDER
CASE NO: CV 11 3606 CW

1

Electronic Filing Attestation Pursuant to General Order No. 45 (X)(B)

2

I, Laura L. Chapman, attest under penalty of perjury that concurrence in the filing of this

3

document has been obtained from Lawrence G. Townsend.

4

/s/ Laura L. Chapman
Laura L. Chapman

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STIPULATED PROTECTIVE ORDER
CASE NO: CV 11 3606 CW