Google Inc. v. American Blind & Wallpaper Factory, Inc.

Filing 188

Google Inc. v. American Blind & Wallpaper Factory, Inc.

Doc. 188 Att. 3

Case 5:03-cv-05340-JF

Document 188-4

Filed 09/07/2006

Page 1 of 9

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Dockets.Justia.com

Case 5:03-cv-05340-JF

Document 188-4

Filed 09/07/2006

Page 2 of 9

1 KEKER & VAN NET, LLP MICHAL H. PAGE ~ #154913 2 MA A. LEMLEY -#155830

3 ,'AJAYS.KRHNAN -#222476
71 0 Sanome Stret 4 San Fracisco, CA 9411 I - I 704
Telepho~: [phone] 5 ,Facsimile: [phone]

KLAUS H. HAM - #224905

6 , Attorneys for Plaitiff and Cmmterdefendat
GOOGLE INC.

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UND STATES DISTRCT

NORTIRN DISTRCT OF CALIFORN

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COURT

GOOGLE INC., a Delaware corporatil?n,

Case No. C 03-5340~JF (EAl

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"

, Plaintiff

GOOGLE INe.'s SECOND SEl':OF.

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v.

.. J .... _ - . r ". :...) : :: '!

'DOCUMNTS AN THGS FROM

REQUESTS FORPRODU~O;N OF "

15. AMRICAN BLIN'&. WALPAPER

AMERICAN BLI & WAILPAPER,

FACTORY, INC., iiDelawa corporatio~
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d/a decoratetoday.cnm, Inc.; and

FACTORY,lNC. ' ,
I,

iOO, inclusive,' .

DOES I-

Defendant.
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AMCAN BLIN & W ALLP APER
i 9 F ACTORY~ INC., a Delawar corporation
d//a decoraetoday.com, Inc.

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Counteclaiant,
v.
GOOGLE, INC.,

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COtUterdefendants.

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3726.01

GOOOLE INC.'S SECOND SET OF REQUETS FOR PRODUCTION' OF DOCUMNTS AN TIGS
CASE NO. C 03-S340-JF (Hl)

Case 5:03-cv-05340-JF

Document 188-4

Filed 09/07/2006

Page 3 of 9

l' PROPOUNDING PARTY:

Plaitiff GOOGLE INC.
Defendant AMRICAN BLIND & WALLPAPER FACTORY, lNè..
Two

2 RESPONDING PARTY:
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SET

NO.:

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,Pursuant to Fedral Rule of Civil Procedur 34, Plaiti Google mc. ("Google") reques
tht Defendant America Blid

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& Wallpåper Facory, Inc. ("American Blind") produce for

inecton and copyig the documents ånd other tagible

things described,below. The

documents shall be produce for inection and copying at the offces ofKeker & Van Nest
L;LP, 71 0 Sanome Stree, San Fracisco, California 94111, or Rt such' other loction as the

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pares may mutuy agree, with th days of service of these reques.
DEFINITIONS

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1. ' "AMCAN BLIN" means American Blind, its subsidianes, divisions,
predecessor and succesor cOmpanes, affiiatés, parents,

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pat, ~d1or ,eachofits employees, agents, offcers, dirctors, represetatv~, coi:~tats,

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' accounts iid attrneys, includig ,any person who seed in any such capacity at MY tie.

" . :~ .. ",", , ,
any

joint ventu to which iri:y',bea '",' "

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2. ~'GOU-GLE" mea Google, its subsidiares; divisionS; predecesor and, successor
companes, afiates, pare~ts, any joint ventue to which it may be a pary, ancJor each of its
employei;s, agents, offcers, dirctrs, representatives, constats, acc0lltants and attorneys,

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includig any pers~n who seived,in any such capacity at any tie. '

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in AMRICAN BLIND~s Anwer in ths lawsut. See American Blind & Walipape Factory,

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Inc.'s Answer, ~rmative DefeIes, Counterclai, and Thd-Par Ci~, 1 18. 'Specificay~

..
"3. The 4. The

phrase "AMRICAN. BLIN MA',' shall have the sae meang it had

the phre "AMRICAN BLIND MA" refers to the claied markS America ~imd,
Amercan Blin4s, America Blid & Wallpaper Factory, American Blind Factory, and ,
Decoratetoday.
phre ~'STA.-ALONE MA" refers to the u~e of an

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AMERICAN

BLIN MA in a context where that mark is not used as par of some other AMRICAN

BLIN MA For insce, "American Blid" is not used as a STAN-ALONE MA in
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37263.01'

GOOGLE INC.'S SECOND SET OF REQUESTS FOR PRODUCTON OF DOCUMNTS AN THGS " , CASE NO. C 03-534Q.JF (El)

Case 5:03-cv-05340-JF

Document 188-4

Filed 09/07/2006

Page 4 of 9

1 the phre "American Blid & Wallpaper Factory."

,2

5.

The phr "DISPUTD KEYWQRD" mea any keyword, the,

auctionig of

3 which to th pares pursuantto GOOGLE's AdWords progr, serves as the basis for

4 AMCAN BLIN's counterclais in ths case.
5

6.

The phr "AMCAN BLIN DOMA NAMS') meas

6 any Interet domain n.ame ownd by or on behafof AMRIcAN BLIN though whi~h
7 customers may purcliase AMRICAN BLIN's prOducts or serces.
8

7.

The phrase "AMRICAN BLIN WEBSITE" mean anylnternet website

9 oprated by or on beha of AMRICAN BLIN Ihough which cuomers may purcha

10 AMCAN B~IN's product or servces.,
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8. The phr "CLICK" mea a single ince of an Internet usr activatg a li
on any website other th an AMRICAN BLIN WEBSITE in order to arve at an

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". :-....

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AMRICAN BLIN WEBSIT~ '"."',

.. "

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.:.'. .

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9. The term '~DOCUMT(S)" is use Íi:thenr()adest possible sens as interprete
imder the Federa Rules of Civil Procdur and includes, without litation, all originals and
copies, duplicates, draf, and reordigs of any wrtten,' prited, graphic or otherwe reCorded ,
..

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matter, however produced or reproduce, and all ''wtings'' as defied in Federal RUle of
Evidence i 00 1, includig, wittout litation, the followig: absacts, adversements, agenda,
agrments, analyses of anyldd, appointment caendar, arcles. assî~ents, blueprits,
books, brochures, cha. ciular compilations, computr progr ru and pritouts.
computer data files in machie redable form. contrct. diares, letts, em; report (includig
report or notes of

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telephone or other conversations), memoranda brochures, boks, ledgers,

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'drawgs, photogrphs, specifcations, draf, catalogs, instctions, invoices, bils of materials,

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miutes. orders, publicaons, purha order, proposa~ workig papers, and other wrtigs of whatsèver natun~, whether on paper, magnetic tape or other inonmrton storage me.an,
includin fi and computr memory devices; al dr preared in connection with any such

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wrtigs, whether used or not, regardless of whether, the document stl exist. and regardless of

,who hå maitaed custy of such docuents; and where any such items contai any markig
2 GOOGLE INC.'S SECOND SET OF REQUETSFORPRODUCTION OF DOCUTS AN TInGS
CASE NO~ C O:bS34O-JF (E

8726.01

Case 5:03-cv-05340-JF

Document 188-4

Filed 09/07/2006

Page 5 of 9

1 not appeang on the origin or are altered from the original, then such items shal be co~siderèd

, 2 to be separate origi documents.
3 ' 10. The phre "RELATIG TO" means concerning, referrng to, sumarzig,
4 reflectig, constutig, contaig, emboyig, pertnig to, involved with, mentionig,
5' discussing, consstig of, comprising, showig, commenting upon, evidencing, descrbing or

6' otherse RELATING TOthe subject matter. .
7 11. The term "COMMICATION(S)" mean every maner or method of diclosure
8 or trsfer or exchage of inormaûon, whether oral or by document, and whether fac-to-face,

. 9 by telephone, mail, persona deliver or otherwse;
10 12. The words "and" and "or" sha be consed in the conjunctive or disjunctve,
i 1 whichever makes the request more incl~ve.
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"Any" shal mea one or pi~re; "each" shall mean "each an every."
; "; .. '-- .~

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) , ,', INSTRUCTIONS ..

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AMCAN.'BLIN-Is required to produce all DOCUMS ,in the maner;
buSiness, as require by

15 form and position ir which they ~e kept in the ordi coure of

'. 16 'F~eral Rile of Civi Procedure Rile ;34(), includg, where applicable, any index tas, file
17 dividers, designtions or inormation as to the location of

DOCUMES.

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, 2.

If AMRICAN BLIND caot respond to a document reques fuly, afer a
to attn the requestct inormation, AMRICAN BLIND ~ust anwer the

19 diligent attempt

, ,20 ,docUment reest to the extent possble, specif the porton of the document.

reuest

'21 AMRiCAN BLIN is unable to aner, ~d provide whateveI inormaton AMRICAN
:"'i.

22 BLIND has regardig the unanwered porLon.
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3.

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In the event that any DOCUM caed for by the request ha been dest~yed,
AMCAN BLIN's'possession, cusdy

24 lost, discarded oris otherwse no longer in

or

25 control, AMRICAN BLIND shal identi such DOCUMT as completely as possible, and
26 shall speci the da of disposal of

the DOCU, the maner of dispsal :te reon for

27 dispsal, the peon authorizig the diposal, ~d the person disposinK of

the DOCUM.

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372.01

GOOLE INC.'S SECOND SET OF REQUETS FOR PRODUCTON OF DOTS AND THGS
CASE NO. C 03-5340-JF (EAl ,

,.

. ... . .......se 5:03-cv-05340-JF Ca
.. .-....h~.___.._..__....h._...

Document 188-4

Filed 09/07/2006

Page 6 of 9

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In the event any inormation is witheld on a claim of attorney-client privilege or

2 work product doctre, AMCAN BLIN sha provide a privilege log which includes at leas
3 the followig, inormation: the nature of the inormation -cntained in the witheld
4 DOCUMNT, the date of

the DOCUMT, its source, and subject matter, and t~ whom tht

5 information was disclosed, suctl as would enable the priviege clai to be adjudicate, and any

6 authority which KMRICAN BLIN asert'support any clai of privilege.

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8 REOUEST FOR PRODUCTION NO.,

REQUESTS
,

1:

9 Al DOCUMNTS RELATING TO analysis or quatication of lit~rnet trc to any
10. AMRICANBLIN DOMA

NAM.

11 REQUEST FOR PRODUCTION NO.2:

12 Al DOCUMNTS RELATIG TO stategies and/or methods for increasing internet
.. 13 trcitoany.MRIQAN BLIN, WEBSITE.
:: r i.~.~'~ ' \.. . .. . ~ r
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14:! REOUEST'FORPRODUCTIONNO.3: : 'i~'--~:L)', .
, 15 Nl DOCUMNTS RELA T,ING TO sttegies and/or methods for adertsig "vith seach
16 !j "

engines.

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17 REOUEST FOR PRODUCTON NO.4:

18 Al DOCUMTS RELATING TO AMRICAN BLIN's vauation ofintemettrafc
19 ' to any AMRICAN BLIN WEBSllE, includig but not

lited to AMRICAN BLIN's

20 valuation of CLICKS.

. 21 ' KEOUEST FOR PRODUCTION NO.5:

, 22 All DOCUMTS RELATIG TO each an every intace where AMRICAN BLIN
23 baset its maxum cost-pe-click for each DISPUTED KEYWORD in GOOGLE's AdWords

24 progra

"25 REOUEST FOR PRODUCTON NO.6:

26 Al DOCU RELATING TO each and every ince where AMRICAN BLIN
27 ' has set its maxum cost-per-click for each DISPUTE KEYWORD in

any Internet seach

28 engie adversing progr.
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37263.01
GOOGLE INC.'S SECOND SET OF REQUETS FOR

PRODUCTON OF DOCUMNT AN THGS '
CASE NO. C 03-5340-JF (BI)

Case 5:03-cv-05340-JF

Document 188-4

-;;',\Filed 09/07/2006----

Page 7 of 9

1 REOUEST FOR

PRODUCTON NO.7:

2 Al DOCUTS RELATIG TO ea and evëry instace where AMRICAN BLIN
3 haS set its maum daily budget for each of its advertsing campaign in GO

4 progr that include any DISPUTD KEYWORD.

.'

OGLE's AdWords

5 REOUET FOR PRODUCTION NO.8: '
6 Al,DOCUMTS REATIG, TO AMRICAN BLIN's expenditues

on developing'

7 and matag each AMERICAN BLIN WEBSlTE.

8 REOUEST FOR PRODUCTION NO.9:

9 Al DOCUMl' RETING TO AMRICAN BLIN's retu o~ investment for
'10 Sech engie adverting, includig but not lited to advertsing with GOOGLE.

11 REQUEST FOR PRODUCTION NO. 10:

12 Al DOCUMTS RELATIG TO AMRICAN BLIN's us o~the ìlarks "American
,t.' ...' n, Blid" or'

"American Blids," ,as STAN,-ALONE MAS,~cpnnection with AMCAN

'; . , -I ~ .
'- ~"'-

14 : BLIN's sale of products or servces.
, 15, , REÓUET FOR PRODUCTION NO. 11:
16 Al DOCUMTS

RELATIG TO AMRICAN BLIN's decision to us,

17 ww.decotatetodav.com as th~ desttion website to which most, if not al, AMCAN
18 BLIN WEBSlTES refer visitors.
19 REOUEST FOR PRODUCTION NO. 12:

',20 Al DOUMS RELATIG TO AMRIÇAN BLIN's decision to uS the phre
21 , ~ American BII1ds, Walpape~ &; More" to refer to AMCAN BLIND Qn the cover of

some, if

22 not aI of AMRICAN BLIN's customer cataogs.
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37263.01

GOOGLE INC. 'S SECOND SET OF REQUETS FOR PRODUCTON OF DOCUNTS AN THGS CAS NO. C 03-5340-JF (EI)

Case 5:03-cv-05340-JF

Document 188-4

Filed 09/07/2006

Page 8 of 9

1 REQUEST FOR PRODUCTON NO. 13:

2 All DOCUMS'RELATIGTO AMRICAN BLIN's decision to use the phr,e
3 , "Amencan Blids, Walpaper & More" in the logo in the upper-left comer of the curently
4 viewable verson of~e web page, ww.decoratetoav.com. .

5 Dated: May 10,2006

KEKER & VAN NEST, LLP

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By:
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372634.01

GOOLE lNC.'S SECOND SET OF REQUETS FOR

PRODUCTON , ' CASE NO. C 03-5340JF OF DOUMS AN (E) ,

6_

11GS

Case 5:03-cv-05340-JF

Document 188-4

Filed 09/07/2006

Page 9 of 9

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PROOF OF SERVICE
I am employed in the City and County of San Franasco, State ofCfÙiforna in the offce
of a member of the bar of ths cour at whose direction the following s~ice was made. I am over the age of eighteen' yea and not a par to the with a,ction. My busines addres is Keker & Van NeSt, LLP, 710 Sanme Street, San Francico, Calorna 94111. On March 20, ,

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2006, I served the followig document: ' ,

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GOOGLE INC~'S SECOND SET OF REQUESTS FOR PRODUCTION OF DOCUMTS AN THGS FROM AMRICAN BLIND & WALLPAPER FACTORY, INC. '

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by A TfORNY SERVICE, ,by pIacing a tr lid correct copy in a sealed envelope addresed as shown

below, and diatchg a regired agent of process with intrctons to had ca the above and mae
deliver to the followig dug nonnal business hour, by leavig the package with the pern, whose

naie is shown or the peon autonzd to accept coJ,er deliveries on behalf of the addresee~
RobertN. Phips, Esq.

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Howrey Sin~n Arold & Whte, LLP
525 Market Street, Suite 3600 San.Frapcisco, CA 94105-2708
,. i""

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by P-E: TRSMISION AN UNED STATES MA by trmitt via PDF on th dat. A ~. ¡':'~', ; ',: .;
and êorrcf'êOpy of same was placed in a seaed enveiope addrsed ~ shown below. I am readil familÌii , ,,' ,: ;'\;:' , ,

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with:te practce ofKekei & Van Nes LLP for collection and procesing of correspodence for maing.' :~, ;' ", Acoordig to th practice; items are deposite with the Unite State Postal Servce at Snn Fracisco, Caifornia on that sae day with postage thereon fuly preaid. I am aware that, on motin of the pa
served.serice is preed in:vald if the posta cancellation date or the poste meter date is more than'one
day af the date of deposit for mag stated in this affdavit '

Caroline C. Plater, Esq.
David A. Raelt; Esq.

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Kelley Dre & War LLP
333 West Wacker Drive

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Chicago, IL 6066

cplate~eneydre.com dramel~elIydre.cOm
Executed on May 10, 2006, at San Fracisco, Californa. I declare under penalty óf
perjur under the laws of 1:e State of Californa that the above is tre and corrct.

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Shelby L. Brock ,

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33245.01

Proof Of Service

tase No. C 03-5340-JF (EAl