Digital Envoy Inc., v. Google Inc.,

Filing 147

Attachment 7
DECLARATION of Timothy Kratz in Opposition to [128] Memorandum in Opposition,, [129] Memorandum in Opposition,, [130] Declaration in Support, [131] Declaration in Support, 146 MOTION for Extension of Time to Complete Discovery Pursuant to Fed. R. CIv. P. 56(f) Supplemental Declaration for Timothy Kratz in Opposition to Google's Two Motions for Summary Judgement and In Support of Digital Envoy's Motion Under Fed. R. Civ. P. 56 (f) filed byDigital Envoy,Inc.,. (Attachments: # 1 Exhibit 1# 2 Exhibit 2# 3 Exhibit 3# 4 Exhibit 4# 5 Exhibit 5# 6 Exhibit 6# 7 Exhibit 7# 8 Exhibit 8# 9 Exhibit 9# 10 Exhibit 10# 11 Exhibit 11# 12 Exhibit 12# 13 Exhibit 13# 14 Exhibit 14# 15 Exhibit 15)(Related document(s)[128], [129], [130], [131], 146) (Blackman, Brian) (Filed on 5/2/2005)

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Case 5:04-cv-01497-RS Document 147-8 Filed 05/02/2005 Page 1 of 2 EXHIBIT 7 b R Case 5:04-cv-01497-RS Google AdWords : FAQ Document 147-8 Filed 05/02/2005 Page 2 of 2 https ://adwords, g oogic .co .uk/select/faq/geo .htm l ' AdWordsTm - It's All About Results TM Tiffs Full -Strength FAQ Contact Us - Hel p Overview Compare Common Terms Editorial Guidelines Login Programme Overview Top 5 Questions The Basics Getting Started Account Set Up k Geo -Targetin g Account Set Up : Language and Geographic Targeting 1. To which languages and countries can I target my ads ? 2. Does targeting affect the keyword traffic and cost estimates I'll see ? 3. How does Google determine a searcher's location ? 4. How does Google know a searcher's language? --------------. Ad Creation Keywords Cost-Per-Click Daily Budget Billing Account Maintenance Common Tasks Optimisatio n AdWords Standards Securi Guideline s View all question s To which languages and countries can 1 target my ads ? You can select language and country targets from a selection of many languages and more than 250 countries . Choosing your target languages and countries is the first step in creating a Google AdWords account . You can also edit these settings at any time after establishing your account . Click here to learn how. 2. Does targeting affect the keyword traffic and cost estimates I'll see ? Yes, your estimates will take into account your language and geographic targets . 3. How does Google determine a searcher's location ? Location targeting is based on the IP (Internet Protocol) address of the searcher . This technique allows us to determine the searcher's country with close to 99% accuracy . 4. How does Google know a searcher' s language ? Language targeting is based on the browser display language chosen y the user . For example, Google AdWords ads targeted to German will only be shown to people whose display language is set to German . 2002 Google - AdWords Home - Terms and Conditions - Contact U s 1 of l /`t(}/7()()4 S?t PM

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