Advanced Internet Technologies, Inc. v. Google, Inc.

Filing 35

Attachment 2
MOTION to Certify Class filed by Click Defense, Inc.. Motion Hearing set for 5/12/2006 09:00 AM in Courtroom 6, 4th Floor, San Jose. (Attachments: # 1 Affidavit Declaration of Clarence E. Briggs# 2 Exhibit Exhibits A through C to Declaration of Clarence Briggs# 3 Exhibit Exhibits D through F to Declaration of Clarence Briggs# 4 Exhibit Exhibits G though I to the Declaration of Clarence Briggs# 5 Exhibit Exhibits J though L to the Declaration of Clarence Briggs# 6 Proposed Order Granting Plaintiff's Motion to Certify Class)(Kaplan, Darren) (Filed on 3/6/2006)

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Advanced Internet Technologies, Inc. v. Google, Inc. Doc. 35 Att. 2 Case 5:05-cv-02579-RMW Document 35-3 Filed 03/06/2006 Page 1 of 10 EXHIBT "A" Dockets.Justia.com Case 5:05-cv-02579-RMW Document 35-3 Filed 03/06/2006 Page 2 of 10 Case 5:05-cv-02579-RMW Document 35-3 Filed 03/06/2006 Page 3 of 10 Case 5:05-cv-02579-RMW Document 35-3 Filed 03/06/2006 Page 4 of 10 Case 5:05-cv-02579-RMW Document 35-3 Filed 03/06/2006 Page 5 of 10 EXHIBIT "B" Case 5:05-cv-02579-RMW Document 35-3 Filed 03/06/2006 Page 6 of 10 EXHIBIT B Google AdWords Help Center: Do I pay for every click on my ad? https://adwords.google.com/support/bin/answer.py?answer=16726&ctx=s... Case 5:05-cv-02579-RMW Document 35-3 Filed 03/06/2006 Page 7 of 10 AdWords Help Center AdWords Help Center Home > About AdWords > Interested in AdWords Do I pay for every click on my ad? W ith Google AdWords cost-per-click (CPC) pricing, you pay whenever someone clicks on your ad. With site targeting and cost-per-impression advertising, you pay whenever your ad is displayed, whether a click occurs or not. See our high click volume FAQ for more information about sources of legitimate clicks. Search AdWords Help Center examples: reporting or broad matching Search Help Center Look Up Terminology Glossary If you suspect that your ads have been affected by invalid clicks, see the AdWords help center to learn more about AdWords click quality. Learn from other AdWords users You may also be interested in... How much does AdWords cost? Ask questions, share answers, and post your favorite AdWords tips and tricks on the AdWords Help Discussion Group. W hen do my ads start accruing costs? Posts are not moderated by Google Are there spending requirements, a minimum contract length, or other qualifying terms? Don't see the answer to your question? Try one of these resources: AdW ords Discussion Group - Ask questions, share answers, and post your favorite AdWords tips and tricks on Google Groups. Learning Center - Build and test your knowledge of AdWords. Contact Us - Let one of our AdWords Specialists help. 2006 Google - AdWords Home - Editorial Guidelines - Contact Us Exhibit "B" 1 of 1 3/6/2006 12:32 PM Case 5:05-cv-02579-RMW Document 35-3 Filed 03/06/2006 Page 8 of 10 EXHIBIT "C" Google AdWords Help Center: What does Google do when invalid clicks... https://adwords.google.com/support/bin/answer.py?answer=6422&topic=35 Case 5:05-cv-02579-RMW Document 35-3 Filed 03/06/2006 Page 9 of 10 AdWords Help Center AdWords Help Center Home > General Account Information > Ad Requirements and Guidelines > Invalid Clicks What does Google do when invalid clicks are detected? Google actively implements several click protection techniques in order to combat invalid click activity. Clicks that Google determines invalid are automatically filtered from your reports. In addition, we apply the following policies for the protection of AdWords advertisers: Search AdWords Help Center examples: reporting or broad matching Search Help Center Look Up Terminology Glossary If we find that invalid clicks have escaped automatic detection, you'll receive a credit for those clicks. This credit will appear on the Billing Summary page of the My Account section in your AdWords account, labeled Adjustment - Click Quality. Any advertiser or publisher participating in invalid click activity or any related offense is subject to legal prosecution. We will also take the appropriate action on the related account. Learn from other AdWords users Ask questions, share answers, and post your favorite AdWords tips and tricks on the AdWords Help Discussion Group. Posts are not moderated by Google If you believe your account reports reflect click activity that is more extreme than ordinary user behavior or that exhibits strange patterns, please contact our click quality team. Other Sources of Clicks If you notice click activity that doesn't fit your usual patterns, please keep in mind the following possible explanations: Individual users may legitimately click on your ad more than one time when comparison shopping or returning to your site for more information. An Internet provider may assign identical IP addresses to multiple users by geographic area. You may see an increase in traffic if your ads have recently been approved to run on search and content sites and products in the Google Network, if you recently opted in to the Google Network, or if new sites for which your ads are relevant join our content network. Click traffic may vary due to seasonal interests or current events. For example, fluctuations due to seasonal promotions or special sales are common, and keywords popular at particular times of the year will also experience a higher click volume regardless of whether you have made proactive seasonal changes to your account content. These scenarios all represent legitimate users accessing your advertisement in expected ways. Learn more about Google's click protection strategies. You may also be interested in... Does high click volume mean I'm getting invalid clicks? How does Google detect invalid clicks? W hat kinds of clicks does Google consider invalid? Exhibit "C" 1 of 2 3/6/2006 9:45 AM Google AdWords Help Center: What does Google do when invalid clicks... https://adwords.google.com/support/bin/answer.py?answer=6422&topic=35 Case 5:05-cv-02579-RMW Document 35-3 Filed 03/06/2006 Page 10 of 10 Don't see the answer to your question? Try one of these resources: AdW ords Discussion Group - Ask questions, share answers, and post your favorite AdWords tips and tricks on Google Groups. Learning Center - Build and test your knowledge of AdWords. Contact Us - Let one of our AdWords Specialists help. 2006 Google - AdWords Home - Editorial Guidelines - Contact Us Exhibit "C" 2 of 2 3/6/2006 9:45 AM

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