Ferrington et al v. McAfee, Inc.

Filing 57

ORDER by Judge Koh granting in part and denying in part 25 Motion to Dismiss. (lhklc1, COURT STAFF) (Filed on 10/5/2010)

Ferrington et al v. McAfee, Inc.

Doc. 57

1 2 3 4 5 6 7 8 9 10 United States District Court For the Northern District of California 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 v. McAFEE, INC., Defendant. UNITED STATES DISTRICT COURT NORTHERN DISTRICT OF CALIFORNIA SAN JOSE DIVISION MELISSA FERRINGTON and CHERYL SCHMIDT, Plaintiffs, ) ) ) ) ) ) ) ) ) ) Case No.: 10-CV-01455-LHK ORDER GRANTING IN PART AND DENYING IN PART DEFENDANT'S MOTION TO DISMISS

Defendant McAfee moves to dismiss Plaintiffs' First Amended Complaint (FAC) pursuant to Federal Rules of Civil Procedure 9(b) and 12(b)(6). Having considered the parties' submissions and arguments, the Court grants Defendant's motion in part and denies it in part. I. Background On April 6, 2010, Plaintiffs Melissa Ferrington and Cheryl Schmidt brought this action, individually and on behalf of a nationwide class of consumers, against Defendant McAfee, Inc. McAfee is a leading provider of computer security software whose products may be purchased and downloaded from the McAfee website. FAC ¶¶ 9, 13. Arpu, Inc., is a company that places online advertisements that enable consumers to purchase products "with a single click, using credit card information already on file." FAC ¶ 11. In 2007, Arpu partnered with McAfee to place ads on McAfee's website that would appear after a customer completed a purchase of a McAfee product. FAC ¶ 12. If a customer chooses to subscribe to the product or service offered in the Arpu ad, 1
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McAfee transmits their billing information to Arpu for use in the purchase of the Arpu product. FAC ¶ 12. Plaintiffs allege, on information and belief, that McAfee receives an undisclosed fee for each customer who subscribes to Arpu's services through the ad on McAfee's site. FAC ¶ 2. Plaintiffs Ferrington and Schmidt purchased McAfee's anti-virus program from the McAfee website on August 18, 2009, and November 30, 2009, respectively. FAC ¶¶ 18-19. After they completed their transactions, but before they downloaded the McAfee product, an Arpu pop-up ad appeared on their computer screens with a button reading "Try It Now." Id. Believing that clicking on "Try It Now" would download the McAfee software they had just purchased, Plaintiffs clicked on the button. Id. They later learned that clicking on "Try It Now" authorized McAfee to transfer their billing info to Arpu, enrolled them in a 30-day free trial of a non-McAfee product called PerfectSpeed, and authorized Arpu to charge them a $4.95 monthly subscription fee after the expiration of the free trial period. Id. Plaintiffs were not aware of this transaction until they noticed charges listed as "TB *PERFECTSPD ON MCAF 202-4461821" on their credit or debit card statements. Id. Plaintiffs claim that their experience is representative of the experiences of thousands of people whom Defendant deceived into inadvertently purchasing PerfectSpeed software and other products from third parties after purchasing McAfee software online. FAC ¶ 29. They allege that McAfee transfers the confidential billing information of its customers without adequately disclosing 1) the nature of the services to which customers are subscribing, 2) the consumer's commitment to pay recurring monthly fees for the service, 3) the terms and conditions of the subscription service, 4) the identity of the billing party, and 5) the manner by which the customer may cancel the service. FAC ¶ 2. They allege further that McAfee employs "numerous artifices" and "artful conceal[ment]" to "trick McAfee site users into believing that clicking on the popup will simply permit them to download the McAfee software they purchased rather than actually purchasing software from Arpu." FAC ¶¶ 33. Plaintiffs assert causes of action under the California Unfair Competition Law, Cal. Bus. & Profs. Code § 17200 et seq., the California Consumers Legal Remedies Act, Cal. Civ. Code § 1750 2
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et seq., and the Declaratory Judgment Act, 28 U.S.C. § 2201, as well as a number of New York state laws. Defendant McAfee moves to dismiss the entire FAC. II. Legal Standard A motion to dismiss for failure to state a claim under Rule 12(b)(6) tests the legal sufficiency of a complaint. Navarro v. Block, 250 F.3d 729, 732 (9th Cir. 2001). In considering whether the complaint is sufficient to state a claim, the court must accept as true all of the factual allegations contained in the complaint. Ashcroft v. Iqbal, 129 S.Ct. 1937, 1949 (2009). However, the court need not accept as true "allegations that contradict matters properly subject to judicial notice or by exhibit" or "allegations that are merely conclusory, unwarranted deductions of fact, or unreasonable inferences." St. Clare v. Gilead Scis., Inc. (In re Gilead Scis. Sec. Litig.), 536 F.3d 1049, 1055 (9th Cir. 2008). While a complaint need not allege detailed factual allegations, it "must contain sufficient factual matter, accepted as true, to "`state a claim to relief that is plausible on its face.'" Iqbal, 129 S.Ct. at 1949 (quoting Bell Atlantic Corp. v. Twombly, 550 U.S. 544, 570 (2007)). A claim is facially plausible when it "allows the court to draw the reasonable inference that the defendant is liable for the misconduct alleged." Iqbal, 129 S.Ct. at 1949. Additionally, claims sounding in fraud are subject to the heightened pleading requirements of Federal Rule of Civil Procedure 9(b). Under the federal rules, a plaintiff alleging fraud "must state with particularity the circumstances constituting fraud." Fed. R. Civ. Pro. 9(b). To satisfy this standard, the allegations must be "specific enough to give defendants notice of the particular misconduct which is alleged to constitute the fraud charged so that they can defend against the charge and not just deny that they have done anything wrong." Semegen v. Weidner, 780 F.2d 727, 731 (9th Cir. 1985). Thus, claims sounding in fraud must allege "an account of the time, place, and specific content of the false representations as well as the identities of the parties to the misrepresentations." Swartz v. KPMG LLP, 476 F.3d 756, 764 (9th Cir. 2007). If a court grants a motion to dismiss, leave to amend should be granted unless the pleading could not possibly be cured by the allegation of other facts. Lopez v. Smith, 203 F.3d 1122, 1130 (9th Cir. 2000). 3
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III. Request for Judicial Notice Both Plaintiffs and Defendant submitted documents and images for the Court's consideration in ruling on this motion. As a general rule, a district court may not consider any material beyond the pleadings in ruling on a 12(b)(6) motion to dismiss for failure to state a claim. Lee v. City of Los Angeles, 250 F.3d 668, 688 (9th Cir. 2001). There are, however, two exceptions to the general rule forbidding consideration of extrinsic evidence on a 12(b)(6) motion. Lee, 250 F.3d at 688. First, a court may take judicial notice of matters of public record outside the pleadings. Id. at 689. Second, a court may consider "material which is properly submitted as part of the complaint. Id. at 688 (internal quotation marks omitted). Such consideration may extend to documents "whose contents are alleged in a complaint and whose authenticity no party questions, but which are not physically attached to the [plaintiff's] pleading." Parrino v. FHP, Inc., 146 F.3d 699, 706 (9th Cir.1998) (internal quotation marks omitted), superseded by statute on other grounds as recognized in Abrego Abrego v. Dow Chem. Co., 443 F.3d 676, 681 (9th Cir. 2006). A. Screen shots First, Defendant requests that the Court take judicial notice of "screen shots reconstructing the McAfee and Arpu purchase process, including the screens that plaintiffs would have seen, for the purchases they made." Def. McAfee, Inc's Req. for Judicial Notice in Supp. of Mot. to Dismiss FAC ("RJN"), Decl. of Carlos Ochoa ("Ochoa Decl.") 1. Plaintiff objects to the screen shots of the McAfee web pages presented in Defendant's exhibits A, B, C, G, H, I, J, and K, on grounds that they are neither proper subjects for judicial notice nor documents that may be incorporated into the complaint. The Court agrees with Plaintiffs. A district court may take judicial notice of facts not subject to reasonable dispute that are "capable of accurate and ready determination by resort to sources whose accuracy cannot reasonably be questioned." Fed. R. Evid. 201(b); United States v. Bernal-Obeso, 989 F.2d 331, 333 (9th Cir. 1993). However, because "the effect of judicial notice is to deprive a party of an opportunity to use rebuttal evidence, cross-examination, and argument to attack contrary evidence," courts must use caution in determining that a fact is not subject to reasonable dispute. Rivera v. Philip Morris, Inc., 395 F.3d 1142, 1151 (9th Cir. 2005). Here, Plaintiffs have 4
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demonstrated that the screen shots provided by Defendant are subject to reasonable dispute. This is particularly true as to Exhibit J, which is alleged to be a reconstruction of the pop-up advertisement as it would have appeared on Plaintiffs' computers. Ochoa Decl. ¶ 11. Defendant submitted two declarations from Mr. Carlos Ochoa, a Programmer/Analyst on McAfee's Consumer Team, who describes the source of the exhibits submitted and attests to their authenticity. In his second declaration, Mr. Ochoa acknowledges that because the pop-up is no longer running on the McAfee website, he "had McAfee's Web Infrastructure team retrieve a copy of that specific pop-up ad, which was then overlayed on the image for the `Next Steps' page to recreate the image Plaintiffs would have seen." Supplemental Decl. of Carlos Ochoa in Supp. of Defs.' Reply on Req. for Judicial Notice ("Ochoa Suppl. Decl.") ¶ 11. Mr. Ochoa's reconstruction is materially different from the screen shot provided by Plaintiffs, which was created at a time when the pop-up still appeared on the McAfee website and thus did not require "overlay[ing]" an image of the pop-up on top of the screen shot. Decl. of Patricia Seifert in Supp. of Pls.' Opp'n to Def.'s Req. for Judicial Notice ("Seifert Decl.") 2. Based on the discrepancies between the images submitted by Defendant and Plaintiffs, the Court finds that Defendant's image is subject to reasonable dispute. Accordingly, the Court may not take judicial notice Exhibit J. Moreover, because Plaintiffs reasonably question the screen shot's authenticity, the Court also may not consider Exhibit J as a document whose contents are alleged in the Complaint. As to Exhibits, A, B, C, G, H, I, and K, Defendant represents that these screen shots are an accurate representation of McAfee web pages that Plaintiffs would have clicked through in making their purchases and that there have been no material changes to the appearance of the web pages since Plaintiffs purchased the McAfee and Arpu software. Ochoa Suppl. Decl. 2. However, Defendant does not identify what non-material changes were made or why those changes were deemed non-material. Taking the cautious approach to judicial notice that the Ninth Circuit requires, the Court concludes that these screen shots may also be subject to reasonable dispute and are not proper subjects of judicial notice. Additionally, because Plaintiffs reasonably question the exhibits' authenticity, the Court may not consider them as documents whose contents are alleged in the Complaint. 5
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The Court will, however, consider the screen shot provided by Plaintiffs as Exhibit A to the Seifert Declaration. McAfee has stipulated that the Court may take judicial notice of Plaintiffs' print-out of the screen shot. Def. McAfee, Inc.'s Reply in Supp. of Req. for Judicial Notice 2. The print out is thus a document "whose contents are alleged in a complaint and whose authenticity no party questions," and the Court may properly consider it in ruling on the Motion to Dismiss. B. Policy documents and emails Defendant also requests judicial notice of McAfee End User License Agreements, RJN Ex. D, E; McAfee's Privacy Policy, RJN Ex. F; Arpu's Terms of Service, Ex. L; Arpu's Privacy Policy, Ex. M; a copy of the "Thank You" page from Arpu, Ex. N; and copies of emails sent from Arpu to Plaintiffs, Ex. O, P. Plaintiffs object to the Arpu-related documents in Exhibits L, M, N, O, and P, on grounds that Defendant provides no explanation of the source of these documents. The Court agrees that there is no basis to conclude that these documents are accurate and therefore denies the request for judicial notice as to Exhibits L, M, N, O, and P. Plaintiffs do not object to Exhibits D, E, and F. However, the Court does not rely on them in ruling on the motion. C. Reports In addition to the documents discussed above, Defendant requests judicial notice of an FTC publication entitled "Dot Com Disclosures," RJN Ex. Q, and Plaintiffs have submitted a Senate Staff Report entitled "Aggressive Sales Tactics on the Internet and their Impact on American Consumers," an FTC report entitled "Negative Options," and a letter on behalf of state Attorneys Generals downloaded from the FTC website. Decl. of Victoria S. Nugent in Supp. of Pls.' Opp'n to Def. McAfee's Mot. to Dismiss FAC ("Nugent Decl."), Ex. A-C. The Court agrees that the existence of these documents, which are matters of public record, is properly subject to judicial notice. However, as the findings and opinions in the Senate Staff Report and the letter on behalf of state Attorneys General may be subject to dispute, the Court does not take notice of the findings and opinions within these documents.

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IV. Discussion A. Rule 9(b) Pleading Requirements 1. Applicability of Rule 9(b) As a threshold matter, the Court must determine whether the heightened pleading requirements of Rule 9(b) apply to Plaintiffs' claims under the California Unfair Competition Law and the California Consumer Legal Remedies Act. It is well-settled that Rule 9(b) applies to state law claims sounding in fraud that are brought in a federal action, regardless of the basis of federal jurisdiction. Vess v. Ciba-Geigy Corp. USA, 317 F.3d 1097, 1102-03 (9th Cir. 2003). To ascertain whether a complaint sounds in fraud, a court must determine, "after a close examination of the language and structure of the complaint," whether the complaint alleges "a unified course of fraudulent conduct" and relies entirely on that course of conduct as the basis of the claim. Rubke v. Capitol Bancorp Ltd, 551 F.3d 1156, 1161 (9th Cir. 2009). If it does, the claim sounds in fraud, and the pleading of that claim as a whole must satisfy the requirements of Rule 9(b). Vess, 317 F.3d at 1103-04. Plaintiffs argue that Rule 9(b) does not apply here because their claims are "not grounded in fraud, but rather in consumer deception." Pls.' Opp'n to Def. McAfee, Inc.'s Mot. to Dismiss First Amended Compl. ("Pls.' Opp'n"). Plaintiffs are correct that the fraudulent and unfair business practices contemplated by the UCL do not necessarily correspond to common law fraud. See South Bay Chevrolet v. General Motors Acceptance Corp., 72 Cal. App. 4th 861, 877, 85 Cal. Rptr. 2d 301 (Cal. Ct. App. 1999). Nonetheless, "[w]hile fraud is not a necessary element of a successful UCL claim, when fraud is alleged, the heightened pleading standard of Rule 9(b) applies." Marolda v. Symantec Corp., 672 F. Supp. 2d 992, 1004 (N.D. Cal. 2009) (citing Kearns v. Ford Motor Co., 567 F.3d 1120, 1125 (9th Cir. 2009)). Fraud may be alleged explicitly or "by pleading facts that, taken together, necessarily constitute elements of a fraud claim." Marolda, 672 F. Supp. 2d at 997. California law identifies the elements of fraud as follows: "(a) misrepresentation (false representation, concealment, or nondisclosure); (b) knowledge of falsity (or `scienter'); (c) intent to defraud, i.e., to induce reliance; (d) justifiable reliance; and (e) resulting damage." Kearns, 567 F.3d at 1126 (quoting 7
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Engalla v. Permanente Med. Group, Inc., 15 Cal. 4th 951, 974, 64 Cal. Rptr. 2d 843, 938 P.2d 903 (Cal.1997)). Here, Plaintiffs' Complaint alleges that Defendant violated the UCL and CLRA by "employ[ing] numerous artifices designed to trick McAfee sites users," FAC ¶ 33, "artfully conceal[ing]" billing and price information, id., and making various misrepresentations, id. ¶ 4546. Plaintiffs further allege that they and other class members were deceived by McAfee's artifices and misrepresentations and suffered monetary damages as a result. FAC ¶¶ 15, 18-19, 29. The Complaint also describes McAfee's conduct as a "scheme." FAC ¶ 39. Such claims of intentional misrepresentation and concealment for the purpose of "tricking" or inducing reliance in McAfee site users, coupled with claims of actual deception and damages, constitute the elements of a fraud claim. Moreover, the claim that McAfee engaged in a scheme of misrepresentation, concealment, and artifice designed to trick consumers amounts to an allegation of a unified course of fraudulent conduct. Accordingly, Plaintiffs' UCL and CLRA claims sound in fraud and must satisfy the pleading requirements of Rule 9(b). 2. Rule 9(b) Pleading Requirements Defendant McAfee argues that Plaintiffs' claims fail to meet the Rule 9(b) pleading standard because Plaintiffs failed to attach copies of the alleged misleading advertisements and web pages to their Complaint and failed to specify the disclosures and visual cues on the pop-up ad that allegedly misled them. The Court disagrees. First, this Court does not believe that Rule 9(b) requires every plaintiff alleging misleading or deceitful advertising to attach a copy of the allegedly misleading ad to the complaint. Rule 9(b) requires only that a plaintiff "state with particularity the circumstances constituting fraud." Fed. R. Civ. Pro. 9(b). If a written description of the misleading ad or web page is "specific enough to give defendants notice of the particular misconduct which is alleged to constitute the fraud," Semegen v. Weidner, 780 F.2d 727, 731 (9th Cir. 1985), such description is sufficient to satisfy the requirements of Rule 9(b).1 To support its claim that Plaintiffs should have attached copies of the pop-up ad to the Complaint, Defendant cites language from Marolda v. Symantec Corp., which seems to require a plaintiff to provide representative samples of allegedly misleading advertisements to satisfy Rule 9(b). See Marolda, 672 F. Supp. 2d at 1002 ("plaintiff must describe the content of the omission . . . as well as provide representative samples of advertisements, offers, or other representations"). However, language in the same case indicates that a plaintiff may either "describe the contents of the allegedly false representation in detail . . . or she may simply attach a copy of the offer." Id. 8
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In this instance, the description of the allegedly misleading web pages and pop-up ad in Plaintiffs' Complaint is specific enough to give McAfee the required notice. The Complaint describes when in the course of a purchase the pop-up ad appears, including the sequence of events leading up to and following the pop-up, and identifies the specific dates on which the named Plaintiffs viewed and clicked on the ad. FAC ¶ 13, 18, 19. The Complaint also describes the allegedly misleading aspects of the ad in detail. Plaintiffs allege that the ad "mimick[s] the look of the other pages on the McAfee site," and indicate that the sequential placement of the ad and the absence of "obvious visual cues or conspicuous text indicating that it is an advertisement for another product" lead consumers to believe that they must click on the ad to download the McAfee product they just purchased. FAC ¶¶ 13, 15. Plaintiffs also describe the contents of the ad and allege the color and font size of specific information disclosed in the ad. FAC ¶ 14. The Court agrees with Defendant that Plaintiffs could have provided more detail regarding the "obvious visual clues suggest[ing] that `Try It Now' is a necessary step in downloading the McAfee software." FAC ¶ 13. Nonetheless, the Complaint as a whole paints a clear picture of the sequential placement and the visual aspects of the ad - including the varying colors and sizes of different statements and disclosures - that Plaintiffs find misleading. This is sufficient "to give defendants notice of the particular misconduct which is alleged to constitute the fraud charged," Semegen, 780 F.2d at 731, and therefore satisfies the requirements of Rule 9(b). B. UCL Claim Plaintiffs' first cause of action alleges that Defendant's actions constitute an unfair or deceptive business practice under the California Unfair Competition Law ("UCL"), Cal. Bus. & Profs. Code § 17200 et seq. The UCL creates a cause of action for business practices that are 1) unlawful, 2) unfair, or 3) fraudulent. Cal. Bus. & Profs. Code. § 17200. Each "prong" of the UCL provides a separate and distinct theory of liability, Lozano v. AT & T Wireless Services, Inc., 504 F.3d 718, 731 (9th Cir. 2007), and Plaintiffs' assert claims under all three prongs. After first

at 1001 (emphasis added). This Court has found no Ninth Circuit decision requiring a plaintiff to attach copies of an allegedly false advertisement to the complaint. 9
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addressing whether Plaintiffs have standing to sue under the UCL, the Court will consider Plaintiffs' claims under each prong of the UCL in turn. 1. Standing under the UCL Defendants argue, as an initial matter, that Plaintiffs' UCL claims fail because Plaintiffs lack standing to bring a UCL action. More specifically, Defendants claim that Plaintiffs lack standing because they cannot allege any loss of money or property, as required under Cal. Bus. & Profs. Code § 17204, that can be recovered under the UCL. This is because, according to Defendant, the relief Plaintiffs seek ­ disgorgement of ill-gotten gains and restitution by McAfee of monies wrongfully obtained from Plaintiffs ­ is not available under the UCL. California's Unfair Competition Law creates a cause of action for "any unlawful, unfair or fraudulent business act or practice and unfair, deceptive, untrue or misleading advertising." Cal. Bus. & Profs. Code § 17200. Its coverage has been described as "sweeping," and its standard for wrongful business conduct is "intentionally broad," allowing courts "maximum discretion to prohibit new schemes to defraud." In re First Alliance Mortg. Co., 471 F.3d 977, 995 (9th Cir. 2006). While the scope of conduct covered by the UCL is broad, its remedies are limited. Korea Supply Co. v. Lockheed Martin Corp., 29 Cal. 4th 1134, 1144, 131 Cal. Rptr. 2d 29 (2003). Plaintiffs prevailing on a UCL claim are generally limited to injunctive relief and restitution; damages and non-restitutionary disgorgement are not available. Id. at 1144-45. In the context of the UCL, restitution restores the status quo by returning to a plaintiff funds in which she had an ownership interest. In re First Alliance Mortg. Co., 471 F.3d at 996. Disgorgement, on the other hand, is a broader remedy. It may compel a defendant to surrender all money obtained through an unfair business practice, even if the plaintiff did not have an ownership interest in those profits. Korea Supply Co., 29 Cal. 4th at 1145. Under the UCL, disgorgement is available as a remedy only to the extent that it constitutes restitution. Id. Relying on Korea Supply, Defendants argue that Plaintiffs cannot seek restitution from McAfee because Plaintiffs did not pay any money directly to McAfee. Korea Supply does include language suggesting that an award is not restitutionary if it would not replace money that defendants took directly from Plaintiffs. Korea Supply, 29 Cal. 4th at 1149. However, as the 10
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California Court of Appeals has noted, this language was directed to the particular facts of Korea Supply, which involved plaintiffs who never had an ownership interest in the money allegedly obtained through defendant's unfair business practices. Troyk v. Farmers Group, Inc., 171 Cal. App. 4th 1305, 1338, 90 Cal. Rptr. 3d 589 (Cal. Ct. App. 2009). The California Court of Appeals has since clarified that Korea Supply "does not hold that a plaintiff who paid a third party money (i.e., money in which the plaintiff had a vested interest) may not seek UCL restitution from a defendant whose unlawful business practice caused the plaintiff to pay that money." Id. (emphasis in original). Defendant argues that Troyk merely creates an "indirect purchaser" exception that confers standing on plaintiffs to recover from a defendant monies they paid to a third party to purchase indirectly the defendant's product. Def. McAfee, Inc.'s Reply Mem. In Supp. of Mot. to Dismiss FAC ("Def.'s Reply") 8. The Court is not persuaded that Troyk should be read so narrowly. In Troyk, Defendant Farmers Insurance argued that restitution could not be awarded against it because plaintiffs sought restitution of fees paid directly to a billing agent, rather than to Farmers itself. Troyk, 171 Cal. App. 4th at 1338. The Troyk court first determined that Korea Supply was inapposite. Id. It then broadly discussed the meaning of restitution under the UCL and concluded that a party may be liable for restitution under the UCL even if it was not the direct recipient of the funds a plaintiff seeks to recover. Id. at 1338-40. The court then turned to the facts of the case before it and found that "[i]n the circumstances of this case, although the class members did not pay the service charges directly to [Farmers], the trial court could have properly inferred from the undisputed facts that [Farmers] received a benefit from those service charge payments (which [Farmers] required) even though they did not directly receive money." Id. at 1340. The court then noted, in what appears to be an additional basis for awarding restitution, that because Farmers and the billing agent acted as a single enterprise, the payments to the billing agent should be treated as if paid to Farmers. Id. The court did not limit its holding to these facts. Rather, its opinion suggests more generally that the UCL permits restitution from a defendant whose unfair business practices caused plaintiff to pay money to a third party, as long as it is reasonable to infer that the defendant indirectly received that money from the third party. 11
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Nor does In re First Alliance Mortg. Co., 471 F.3d 977, 995 (9th Cir. 2006), prevent Plaintiffs from establishing standing, as Defendant argues. In First Alliance, plaintiffs claimed that Lehman Brothers aided and abetted a fraudulent scheme perpetrated by First Alliance Mortgage and also brought a companion UCL claim against Lehman. Id. Plaintiffs sought disgorgement of Lehman's "ill-gotten gains" and alleged that Lehman unlawfully acquired plaintiffs' money and property indirectly through First Alliance. Id. at 997. As Defendants point out, the court in First Alliance assumed that the plaintiffs' money flowed from First Alliance to Lehman, but held that plaintiffs could not recover because the relief they sought amounted to non-restitutionary disgorgement, a remedy not available under the UCL. Id. In First Alliance, however, the court did not find recovery barred because Lehman received plaintiffs' money and property indirectly. Rather, recovery was barred because plaintiffs failed to specify the amount of Lehman's "ill-gotten gains" in which they had an ownership interest. Id. In other words, plaintiffs sought disgorgement of all Lehman's profits from its relationship with First Alliance, but only some portion of those profits corresponded to the funds improperly taken from plaintiffs ­ and only that portion could be recovered through restitution. The distinction that California courts have drawn between restitutionary disgorgement and non-restitutionary disgorgement does not turn on whether Plaintiffs paid money directly to the defendant. It turns, rather, on whether the profits sought to be disgorged would merely "restore the status quo by returning to the plaintiff funds in which she has an ownership interest" or would achieve something broader. In re First Alliance Mortg. Co., 471 F.3d at 996. Here, Plaintiffs allege that McAfee receives a fee from Arpu for each customer whose billing information is transferred to Arpu via the pop-up ad. FAC ¶ 2. Taking this allegation as true, the Court finds that Plaintiffs may be able to show that the fees paid by Arpu to McAfee come from the monies Plaintiffs paid (and lost) to Arpu because of McAfee's business practices. Thus, Plaintiffs have alleged an injury in fact and lost money that may be recoverable under the UCL. They have

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therefore alleged sufficient facts to meet the standing requirements of the UCL.2 Accordingly, the Court turns to Plaintiffs' claims under the fraudulent, unfair, and unlawful prongs of the UCL. 2. Fraudulent prong To state a claim under the fraudulent prong of the UCL, a plaintiff must show that members of the public are likely to be deceived by the business practice or advertising at issue. Freeman v. Time, Inc., 68 F.3d 285, 289 (9th Cir. 1995). California has adopted a reasonable consumer standard for evaluating UCL claims. Lavie v. Procter & Gamble Co., 105 Cal. App. 4th 496, 504513, 129 Cal. Rptr. 2d 486 (Cal. Ct. App. 2003). Under this standard, "`[l]ikely to deceive' implies more than a mere possibility that the advertisement might conceivably be misunderstood by some few consumers viewing it in an unreasonable manner. Rather, the phrase indicates that the ad is such that it is probable that a significant portion of the general consuming public or of targeted consumers, acting reasonably in the circumstances, could be misled." Id. at 508. The standard does not require consumers to investigate the merits of advertisements, however, nor does it assume that a reasonable consumer is necessarily "exceptionally acute and sophisticated" or "wary or suspicious of advertising claims." Id. at 504, 509-10. Plaintiffs' basic contention is that the "McAfee-Arpu" pop-up ad deceives consumers and leads them to believe that clicking on the ad is "a necessary step to download McAfee software after their purchase." FAC ¶ 15. Plaintiffs allege that consumers are deceived by the sequential placement of the ad between the purchase and downloading of the McAfee software; the similarity of the pop-up to other pages on the McAfee website; the lack of visual cues indicating that the popup is an ad for a different product; and the presentation of information relating to the source of the product, billing, and fees in small, illegible type that is the same color as the background. FAC ¶ 13-14. Defendant also argues that Plaintiff Schmidt's claims are moot because she received a refund from Arpu. At this time, the Court is satisfied that the interest still owed Plaintiff Schmidt is sufficient to establish standing. See Tavernor v. Illinois Federation of Teachers, 226 F.3d 842, 849 (7th Cir. 2000) ("a person is fully compensated for the temporary deprivation of money if the repayment is made with a market rate of interest"). Whether the interest on the money Schmidt paid to Arpu is recoverable under the UCL as restitution from McAfee cannot be determined at this early stage in the litigation, but Schmidt at least has a colorable argument that she had a vested interest in the interest earned on the money she inadvertently spent on the Arpu product and therefore can recover that interest in restitution. 13
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Plaintiffs' allegations of the deceptive aspects of the pop-up ad and purchasing process have their strengths and their weaknesses. The Court agrees, for instance, that Plaintiffs have made a plausible case that the pop-up would deceive a significant portion of the public into believing that the ad and the product shown on the ad are affiliated with McAfee. Arpu's name appears nowhere on the pop-up; the only reference to a third party appears in fine print and informs the consumer only that "you are agreeing to share the payment information used in the preceding McAfee purchase with TRYandBUY." Seifert Decl. Ex. A. The Court agrees that the term "TRYandBUY" is not easily identifiable as the name of a third party or even as a company. Pls' Opp'n 19. Indeed, it is difficult not to view the ad as an attempt to conceal PerfectSpeed's source and to pass off both the ad and the product as McAfee's own. Plaintiffs also make a strong case that the sequential placement of the ad, after a customer has purchased the McAfee software but before download, adds to the potential for deception. A customer who expects to immediately click on a button to download the product she just purchased might well click on the red "Try It Now" button, assuming it will complete the transaction. To such a customer, moreover, the fine-print disclosures regarding the transfer of billing information and subsequent monthly charges may provide insufficient notice of the consequences of clicking on the ad. There are, however, other visual clues in the pop-up that undermine Plaintiffs' claims. In their opposition, Plaintiffs acknowledge that "the offer of a '30 DAY FREE TRIAL' ­ presented in white, capital letters against a red background ­ is prominently-placed in the upper-left corner of the pop-up." Pls.' Opp'n 17. Plaintiffs do not explain why this prominent statement would not be enough to notify consumers that the pop-up is an ad for a new product, rather than the product they just paid for. Indeed, given that consumers see the pop-up immediately after paying for the McAfee product and inputting their credit card information, the fact that the pop-up advertises the new product as FREE in prominent capital letters should inform consumers that the ad is unrelated to their purchase. Additionally, Plaintiffs do not allege that the name and image of the Arpu product on the ad are similar to the product they purchased from McAfee, or why the name "PerfectSpeed" that is legible on the pop-up would not have alerted Plaintiffs that the pop-up 14
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advertised a different product. Plaintiffs are also unable to allege with any precision McAfee's role in or responsibility for the content of pop-up ad, although the Court notes that Plaintiffs cannot reasonably be expected to have knowledge of these details at this time. See Marolda, 672 F. Supp. 2d at 997-98 (noting that pleading requirements may be relaxed where plaintiffs cannot be expected to have personal knowledge of the facts constituting the wrongdoing). Defendant urges the Court to follow the decisions in Ford v. Hotwire Inc., No. 07-CV1312, 2007 WL 6235779 (S.D. Cal. 2007), and In re Vistaprint Corp Marketing and Sales Practices Litigation, No. 4:08-md-1994, 2009 WL 2884727 (S.D. Tex. 2009), which granted motions to dismiss after finding that allegedly deceptive web pages were not deceptive as a matter of law. Hotwire is a brief decision involving claims that are much more straightforward than those alleged in this case, and the Court does not find it particularly apposite here. The facts alleged in Vistaprint are much closer to those in this case, but even so the Court finds important factual differences. For instance, the Vistaprint plaintiffs were required to proactively enter their email addresses, rather than merely click on a button, in order to authorize charges to their credit cards, and the terms of the pop-up offer were affirmatively presented to plaintiffs in close proximity to the place where they entered their email addresses. Vistaprint, 2009 WL 2884727, at *5-6. The ad in Vistaprint also clearly identified the third party receiving Plaintiffs' billing information as a service provider for Vistaprint. Id. at *5. Thus, although Vistaprint is instructive, the Court is not persuaded that its determination of factually distinct claims under different laws should determine the outcome of this case. Under the particular state law at issue here, California courts have found that "[w]hether a practice is deceptive or fraudulent . . . is [a] question of fact, requiring consideration and weighing of evidence from both sides before it can be resolved." McKell v. Washington Mut., Inc., 142 Cal. App. 4th 1457, 1473, 49 Cal. Rptr. 3d 227 (Cal. Ct. App. 2006). In this instance, although their case as pleaded is not air-tight, Plaintiffs have alleged sufficient facts to state a plausible claim for relief, and they are entitled to a consideration and weighing of the evidence as to the deceptive nature of the pop-up ad and McAfee's involvement in any deception. Accordingly, the Court denies Defendant's motion to dismiss Plaintiffs' claim under the fraudulent prong of the UCL. 15
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3.Unfair prong California law is currently unsettled with regard to the correct standard to apply to consumer suits alleging claims under the unfair prong of the UCL. Lozano v. AT & T Wireless Services, Inc., 504 F.3d 718, 735 (9th Cir. 2007). Historically, California courts evaluated claims of unfairness by balancing the harm to the consumer against the utility of the defendant's practice. Id. In 1999, the California Supreme Court rejected this approach in suits alleging unfairness to the defendant's competitors, finding the balancing test too amorphous to provide guidance to courts. Cel-Tech Communications, Inc. v. Los Angeles Cellular Telephone Co., 20 Cal. 4th 163, 185, 83 Cal. Rptr. 2d 548 (1999). Instead, the Court held that the alleged unfairness must be "tethered to a constitutional or statutory provision or a regulation carrying out statutory policy." Id. (internal citations omitted). The Cel-Tech court explicitly limited its holding to claims brought by a business competitor alleging anticompetitive practices. Cel-Tech, 20 Cal. 4th at 187 n.12. California courts are currently divided on whether the tethering or balancing test applies in consumer actions, compare McKell, 142 Cal. App. 4th at 1473 (applying balancing test), with Scripps Clinic v. Superior Court, 108 Cal. App. 4th 917, 940, 134 Cal. Rptr. 2d 101 (2003) (finding that Cel-Tech narrowed the meaning of unfair in consumer suits), and at least one court rejected both approaches and applied the three-pronged test contained in the Federal Trade Commission (FTC) Act instead, Camacho v. Automobile Club of Southern California, 142 Cal.App.4th 1394, 1402-03, 48 Cal.Rptr.3d 770 (2006). Pending resolution of this issue by the California Supreme Court, the Ninth Circuit has approved the use of either the balancing or the tethering tests in consumer actions, but has rejected the FTC test. Lozano, 504 F.3d at 736; see also Davenport v. Litton Loan Servicing, LP, --F.Supp.2d ----, No. C 10-0679, 2010 WL 3218592, at *9 & n.5 (N.D. Cal. July 16, 2010) (applying balancing test). Defendant argues that Lozano should be read as rejecting the balancing test, or requiring it to be used in conjunction with the tethering test. Def.'s Reply 14. The Court acknowledges that Lozano's holding in this respect is not entirely clear. The opinion initially states, "we agree with the Fourth District that Cel-Tech effectively rejects the balancing approach." Lozano, 504 F.3d at 16
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736. A paragraph later, however, after rejecting the FTC test, the Ninth Circuit describes the "remaining options" as "to apply Cel-Tech directly to this case and require that the unfairness be tied to a `legislatively declared' policy, or to adhere to the former balancing test." Id. (citation omitted). The court then concludes that the two options are not mutually exclusive and states that "[i]n the absence of further clarification by the California Supreme Court, we endorse the district court's approach to the law as if it still contained a balancing test." Id. Relying on the word "contained," Defendant argues that Lozano authorizes use of the balancing test only as "contained" within a standard that includes the tethering test. While this is not an implausible reading of Lozano, district courts have read the Ninth Circuit's opinion to mean simply that either the balancing test or the tethering test is appropriate. See, e.g., Davenport v. Litton Loan Servicing, LP, ---F.Supp.2d ----, No. C 10-0679, 2010 WL 3218592, at *9 & n.5 (N.D. Cal. July 16, 2010) (applying balancing test); Wahl v. American Sec. Ins. Co., No. C 08-0555, 2010 WL 2867130, at *2 (N.D. Cal. 2010) ("In Lozano, the Ninth Circuit upheld a district court's adoption of the balancing test in the consumer context."); Sanchez v. Bear Stearns Residential Mortg. Corp., No. 09-CV-2056, 2010 WL 1911154, at *7 (S.D. Cal. 2010) (applying tethering test, but stating that "[t]he Ninth Circuit has not stated its preference" as between the two tests); Spiegler v. Home Depot U.S.A., Inc., 552 F.Supp.2d 1036, 1045 (C.D. Cal. 2008) (applying balancing test after determining that plaintiff's claim failed under tethering test). In accordance with other district courts, as well as some California appellate courts, this Court finds that the balancing test remains appropriate in consumer suits under the UCL until the California Supreme Court declares otherwise. Turning first to the tethering test, the Court finds that Plaintiffs do not state a claim under that approach. Plaintiffs suggest two regulations to which their unfair claims might be tethered: the FTC's Telemarketing Sales Rule, 16 C.F.R. § 310.4, and the Negative Option Plans Rule, 16 C.F.R. § 425. Plaintiffs concede that neither of these regulations applies to the Internet transactions at issue in this case. Pls.' Opp'n 22-23. With respect to the telemarketing rule, Plaintiffs argue that the principle underlying this rule, which applies only to telemarketing, is equally applicable to the Internet. Pls.' Opp'n 22. While this may be true, this Court finds that 17
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Plaintiffs' claims cannot be tethered to a public policy that Congress has articulated for telemarketing and has not chosen to extend to the Internet. With regard to the Negative Option Plans Rule, Plaintiffs argue that the FTC is currently reviewing this rule and asks the Court to look to FTC's Negative Options Report as an indication of the FTC's policies regarding online negative option marketing. Pls.' Opp'n 23. However, this Report is not "a constitutional or statutory provision or a regulation carrying out statutory policy," Cel-Tech, 20 Cal. 4th at 185, and thus it is not a "legislatively declared policy" to which Plaintiffs' claims can be tethered. Id. at 186. Turning next to the balancing test, the Court finds that Plaintiffs state a plausible claim for relief under that approach. Under the traditional balancing test, a business practice is unfair "if it is immoral, unethical, oppressive or unscrupulous and causes injury to consumers which outweighs its benefits." McKell, 142 Cal. App. 4th at 1473. A determination under this test requires an examination of the conduct's "impact on its alleged victim, balanced against the reasons, justifications and motives of the alleged wrongdoer." Id. Additionally, California courts have noted that the determination of whether a business practice is unfair is "one of fact which requires a review of the evidence from both parties" and often cannot be made solely on the pleadings. McKell, 142 Cal. App. 4th at 1473. Here, Plaintiffs identify the harm to the alleged victim as being "trick[ed] . . . into purchasing PerfectSpeed." Pls.' Opp'n 21. Admittedly, this harm may not be great, and for most victims likely amounts to the loss of a small sum of money, coupled with the inconvenience and frustration entailed in identifying and canceling the unwanted subscription. Yet the utility of Defendant's practices is not great either. McAfee does not discuss utility in its papers, but at oral argument suggested that the utility of the pop-up is that of any advertisement: offering consumers a product they may desire. McAfee does not explain why such utility could not just as easily be achieved through an ad that clearly and conspicuously identifies the source of the product advertised and provides for affirmative, informed consent to all charges. The Court has already found that Plaintiffs may be able to show that Defendant's practices were likely to deceive consumers, and Plaintiffs may similarly be able to show that this deception was unscrupulous and 18
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causes injury to consumers which outweighs its benefits. Accordingly, Defendant's motion to dismiss Plaintiff's claim under the unfair prong of the UCL is denied. 4.Unlawful prong The unlawful prong of the UCL prohibits "anything that can properly be called a business practice and that at the same time is forbidden by law." Cel-Tech, 20 Cal. 4th at 180 (quotation marks and citations omitted). By proscribing "any unlawful" business practice, Cal. Bus. & Profs. Code § 17200, the UCL permits injured consumers to "borrow" violations of other laws and treat them as unfair competition that is independently actionable. Id. A practice may be unlawful and actionable under the UCL if it violates any law "civil or criminal, statutory or judicially made, federal, state or local." McKell, 142 Cal. App. 4th at 1474. Plaintiffs allege that Defendant's business practices are unlawful under the UCL because they violate the CLRA and Section 43(a) of the Lanham Act, and because they constitute false advertising, breach of the covenant of good faith and fair dealing, and unjust enrichment. As discussed below, the Court finds that Plaintiffs have not alleged facts sufficient to establish that Defendant's business practices are unlawful under the CLRA, the Lanham Act, or the other common law and statutory bases Plaintiffs allege. Accordingly, the Court will grant Defendant's motion to dismiss Plaintiffs' claims under the unlawful prong of the UCL, with leave to amend. a. CLRA Turning first to Plaintiff's claim based on violations of the CLRA, the Court concludes that Plaintiffs do not state a claim on this theory because the CLRA does not cover transactions relating to the sale or lease of software. As discussed in detail in section IV.C, California law does not support Plaintiffs' contention that software is a tangible good or a service for purposes of the CLRA, and therefore the CLRA does not apply to the transactions at issue in this case. Accordingly, Plaintiffs cannot state a claim under the UCL based on violations of the CLRA. b. Lanham Act Plaintiffs next allege that Defendant's practices are unlawful under the UCL because they violate Section 43(a) of the Lanham Act, 15 U.S.C. § 1125(a). As Defendant points out, Plaintiffs would not have standing to sue under the Lanham Act itself. See Waits v. Frito-Lay, Inc., 978 F.2d 19
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1093, 1109 (9th Cir. 1992) (holding that only those with commercial injuries have standing to bring false association claims under the Lanham Act); Barrus v. Sylvania, 55 F.3d 468, 470 (9th Cir. 1995) ("As consumers, [plaintiffs] have alleged neither commercial injury nor competitive injury. Therefore . . . they lack standing."). Defendant thus argues that Plaintiffs cannot "plead around" the standing requirements of the Lanham Act by bringing the claim under the UCL. It is true that plaintiffs may not "plead around an absolute bar to relief" by recasting the cause of action as a claim under the UCL. Cel-Tech, 20 Cal. 4th at 182-83 (internal quotation marks and citation omitted). At the same time, California courts have repeatedly stated that a plaintiff may bring a UCL claim even when the conduct alleged to constitute unfair competition violates a statute that does not provide a private right of action. Troyk, 171 Cal. App. 4th at 1335; McKell, 142 Cal. App. 4th at 1475; Kasky v. Nike, Inc., 27 Cal. 4th 939, 119 Cal. Rptr. 2d 296 (2002); Stop Youth Addiction, Inc. v. Lucky Stores, Inc., 17 Cal. 4th 553, 561-66, 950 P. 2d 1086 (1998), superseded by statute on other grounds as stated in Californians For Disability Rights v. Mervyn's, LLC, 39 Cal. 4th 223, 46 Cal. Rptr. 3d 57 (2006). California courts have reconciled these two principles by holding that "[t]o forestall an action under the unfair competition law, another provision must actually `bar' the action." Cel-Tech, 20 Cal. 4th at 183. Thus, if a statute indicates that exclusive enforcement authority shall lie with the government and explicitly precludes private enforcement, or if a statute expressly provides immunity for the conduct alleged, a plaintiff may not plead around this bar by bringing a claim under the UCL. Compare Hartless v. Clorox Co., No. 06CV2705, 2007 WL 3245260, at *4 (S.D. Cal. 2007) (holding that a UCL claim cannot be predicated on FIFRA due to Congress' express rejection of private actions to enforce FIFRA), with Stop Youth Addiction, Inc., 17 Cal. 4th at 566-67 (permitting provision of California penal code to serve as basis for UCL claim because plaintiff sought relief from unfair competition, not enforcement of penal laws). Defendant argues that Summit Tech, Inc. v. High-Line Medical Instruments Co., 922 F.Supp. 299 (C.D. Cal. 1996), holds that a plaintiff who would not have standing to sue under the Lanham Act cannot use that Act as a predicate for a UCL claim. The Court disagrees with this reading of Summit Tech. In that case, the plaintiff brought various claims against defendant for its 20
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use and marketing of ophthalmological laser systems that had not been approved by the Food and Drug Administration (FDA). The Federal Food Drug and Cosmetic Act (FDCA) provides that "all such proceedings for the enforcement, or to restrain violations, of this chapter shall be by and in the name of the United States." 21 U.S.C. § 337(a). Because of this express bar on private enforcement and the FDA's exclusive regulatory authority over medical devices, the court in Summit Tech held that plaintiff could not use the Lanham Act "as a vehicle for enforcing the requirements of the FDCA." 922 F. Supp. 299, 305-06 (C.D. Cal. 1996). To do so would "usurp[ ] the FDA's discretionary role in the application and interpretation of its regulations." Id. (citation omitted). For the same reason, plaintiff could not bring a UCL claim based on the Lanham Act. Id. at 316. Summit Tech, however, does not suggest that the Lanham Act imposes such an express, absolute bar on private enforcement. Unlike the provisions of the FDCA and FIFRA, the Lanham Act does not create a comprehensive regulatory regime that places enforcement authority exclusively in the government. The Lanham Act permits private enforcement by individuals and businesses who have suffered competitive or commercial injuries, and while the courts have determined that standing is limited to such persons, Defendant cites no authority suggesting that this limitation constitutes an express, absolute bar of the sort described in Summit Tech. Accordingly, the Court finds that Plaintiffs may predicate their UCL claim on the Lanham Act, even though they have no independent private right of action under the Act itself. In so finding, the Court notes that while the UCL is a broad statute intended to allow injured consumers to seek relief from "anything that can properly be called a business practice and that at the same time is forbidden by law," Cel-Tech, 20 Cal. 4th at 180 (quotation marks and citations omitted), this breadth is mitigated by the narrow scope of remedies available under the UCL. The Court's finding does not permit Plaintiffs to bring a Lanham Act claim by another name; rather, it permits Plaintiffs to seek limited restitution or injunctive relief for injuries caused by business practices that the Lanham Act makes unlawful. See Korea Supply, 29 Cal. 4th at 1144 (noting that relief under the UCL is limited to injunctive relief and restitute, and damages are not permitted). 21
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Although the Lanham Act may be available to Plaintiffs as a predicate for their UCL claim, the Court nonetheless finds that Plaintiffs have failed to allege sufficient facts to establish that Defendant's conduct is unlawful under the Act. Section 43(a) of the Lanham Act provides that (1) Any person who . . . uses in commerce any word, term, name, symbol, or device, or any combination thereof, or any false designation of origin, false or misleading description of fact, or false or misleading representation of fact, which-(A) is likely to cause confusion, or to cause mistake, or to deceive as to the affiliation, connection, or association of such person with another person, or as to the origin, sponsorship, or approval of his or her goods, services, or commercial activities by another person, or (B) in commercial advertising or promotion, misrepresents the nature, characteristics, qualities, or geographic origin of his or her or another person's goods, services, or commercial activities, shall be liable in a civil action by any person who believes that he or she is or is likely to be damaged by such act. 15 U.S.C. § 1125(a)(1). The first prong of Section 43(a), 15 U.S.C. § 1125(a)(1)(A), provides a federal cause of action for infringement of trademarks and dress, regardless of whether those marks are registered. It embodies the same standard applied in actions for infringement of registered trademarks under Section 32 of the Act. Brookfield Communications, Inc. v. West Coast Entertainment Corp., 174 F.3d 1036, 1046 & n.6 (9th Cir. 1999). Under these sections, liability is established if the plaintiff demonstrates "(1) it owns a valid and protectable trademark, and (2) the defendant used in commerce a similar mark without authorization in a manner likely to cause consumer confusion, deception, or mistake." Philip Morris USA Inc. v. Liu, 489 F. Supp. 2d 1119, 1122 (C.D. Cal. 2007). Here, although Plaintiffs' allegations may be sufficient to show a likelihood of consumer confusion, Plaintiffs have not alleged the existence of a valid and protectable mark3 that is being used without authorization. Thus, Plaintiffs have not stated a plausible claim that McAfee's actions constitute trademark infringement under the Lanham Act.

Under Section 43(a), a valid and protectable mark need not be a registered trademark. Nonetheless, "[t]o state an infringement claim under § 43(a) ­ whether it be a trademark claim or a trade dress claim ­ a plaintiff must meet three basic elements: (1) distinctiveness, (2) nonfunctionality, and (3) likelihood of confusion." Kendall-Jackson Winery, Ltd. v. E. & J. Gallo Winery, 150 F.3d 1042, 1046-47 (9th Cir. 1998); see also Two Pesos, Inc. v. Taco Cabana, Inc., 505 U.S. 763, 768 (1992) ("it is common ground that § 43(a) protects qualifying unregistered trademarks and that the general principles qualifying a mark for registration under § 2 of the Lanham Act are for the most part applicable in determining whether an unregistered mark is entitled to protection under § 43(a)"). 22
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The second prong of Section 43(a), 15 U.S.C. § 1125(a)(1)(B), provides a federal cause of action for false advertising. A prima facie case under this prong requires a showing that: "(1) the defendant made a false statement either about the plaintiff's or its own product; (2) the statement was made in a commercial advertisement or promotion; (3) the statement actually deceived or has the tendency to deceive a substantial segment of its audience; (4) the deception is material, in that it is likely to influence the purchasing decision; (5) the defendant caused its false statement to enter interstate commerce; and (6) the plaintiff has been or is likely to be injured as a result of the false statement, either by direct diversion of sales from itself to the defendant, or by a lessening of goodwill associated with the plaintiff's product." Jarrow Formulas, Inc. v. Nutrition Now, Inc., 304 F.3d 829, 835 n.4 (9th Cir. 2002); Rice v. Fox Broadcasting Co., 330 F.3d 1170, 1180 (9th Cir. 2003). A false statement under the Lanham Act may consist of a statement that is literally false or a statement that is "literally true but likely to mislead or confuse consumers." Southland Sod Farms v. Stover Seed Co., 108 F.3d 1134, 1139 (9th Cir. 1997). While the deceptive elements of the pop-up ad may satisfy the first five elements of the false advertising prong, the Court is not persuaded that Plaintiffs' allegations, as pled in the FAC, are sufficient to establish a likelihood of injury by direct diversion of sales or a lessening of goodwill. Although it seems possible that Plaintiffs' and class members' goodwill toward McAfee or Arpu lessened as a result of McAfee's allegedly deceptive statements, the FAC simply does not allege this or address any of the elements of Section 43(a) with specificity. Thus, Plaintiffs have not made a plausible showing that Defendant's acts are unlawful under the false advertising prong of the Lanham Act. Because Plaintiffs have not alleged facts allowing the Court to draw a reasonable inference that Defendant violated either prong of Section 43(a), Plaintiffs cannot state a claim under the UCL based on violations of the Lanham Act. Accordingly, Defendant's motion to dismiss Plaintiffs' UCL claim premised on the Lanham Act is granted with leave to amend. c. False advertising, breach of covenant of good faith and fair dealing, and unjust enrichment The FAC also alleges that Defendant's practices are unlawful because they constitute false advertising, breach of the covenant of good faith and fair dealing, and unjust enrichment. FAC ¶ 23
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35. Defendant argues that these are New York law causes of action, and that as such they cannot serve as a basis for a California UCL claim. Defs.' Mot. to Dismiss 17. Although Plaintiffs do plead New York state causes of action in the alternative, FAC ¶¶ 59-68, the Court doubts that Plaintiffs intended to predicate their California UCL claims on New York law. However, Plaintiffs did not address this issue in their opposition, and the Court cannot conclude, based on the bare allegations of false advertising, breach of the covenant of good faith and fair dealing, and unjust enrichment in the FAC, that Plaintiffs have stated a plausible claim for relief on these grounds. To the extent that Plaintiffs intend to allege a UCL claim based on violations of California's false advertising law, Cal. Bus. & Profs. Code § 17500, the UCL provides an independent basis for such claims. Cal. Bus. & Profs. Code § 17200 ("As used in this chapter, unfair competition shall mean and include . . . any act prohibited by Chapter 1 (commencing with Section 17500) of Part 3 of Division 7 of the Business and Professions Code."). As to breach of the covenant of good faith and fair dealing, under California law "the implied covenant operates to protect the express covenants or promises of the contract." McClain v. Octagon Plaza, LLC, 159 Cal. App. 4th 784, 806, 71 Cal. Rptr. 3d 885 (Cal. Ct. App. 2008). Plaintiffs' general allegations in support of their New York claim for breach of the implied covenant are not sufficient to show, with the plausibility required, that McAfee's conduct frustrated or impaired Plaintiffs' rights under their contract with McAfee. See id. ("the covenant is implied as a supplement to the express contractual covenants, to prevent a contracting party from engaging in conduct which (while not technically transgressing the express covenants) frustrates the other party's rights to the benefits of the contract"). The Court also notes that there is no cause of action for unjust enrichment under California law. Durell v. Sharp Healthcare, 183 Cal. App. 4th 1350, 1370, 108 Cal. Rptr. 3d 682 (Cal. Ct. App. 2010). In sum, Plaintiffs have failed to allege facts sufficient to establish plausible claims that Defendant's conduct is unlawful under the CLRA or the Lanham Act, or that it constitutes false advertising, breach of the covenant of good faith and fair dealing, or unjust enrichment. Accordingly, the Court grants Defendant's motion to dismiss Plaintiff's claims under the unlawful prong of the UCL, with leave to amend. 24
Ca