Apple Inc. v. Samsung Electronics Co. Ltd. et al

Filing 1082

EXHIBITS to the Declaration of Thomas Watson In Support of Samsung's Motion For Leave To Seek Reconsideration of the Court's May 21, 2012 Order filed bySamsung Electronics America, Inc.(a New York corporation), Samsung Electronics Co. Ltd., Samsung Telecommunications America, LLC(a Delaware limited liability company). (Attachments: #1 Exhibit 4, #2 Exhibit 5, #3 Exhibit 6, #4 Exhibit 7, #5 Exhibit 8, #6 Exhibit 9, #7 Exhibit 11, #8 Exhibit 15)(Maroulis, Victoria) (Filed on 6/11/2012)

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EXHIBIT 15 Confidential Page 1 1 2 UNITED STATES DISTRICT COURT NORTHERN DISTRICT OF CALIFORNIA SAN JOSE DIVISION ---------------------------------------X APPLE INC., a California corporation 3 4 5 6 7 8 PLAINTIFF, -againstSAMSUNG ELECTRONIC CP., LTD., a Korean business entity; SAMSUNG ELECTRONICS AMERICAN, INC., A New York Corporation; SAMSUNG TELECOMMUNICATIONS AMERICA, LLC, a Delaware limited liability company, 9 10 DEFENDANTS. ---------------------------------------X 11 12 ***CONFIDENTIAL*** 13 14 15 16 17 VIDEOTAPED DEPOSITION OF RUSSELL WINER New York, New York Friday, April 27, 2012 18 19 20 21 22 23 24 25 Reported by: Rebecca Schaumloffel, RPR, CLR JOB NO. 48805 TSG Reporting - Worldwide (877) 702-9580 Confidential Page 343 1 could have been stronger without the 05:10PM 2 infringement. 05:10PM 3 The second point is, we don't 05:10PM 4 know what the long-term implication could be 05:10PM 5 from the loss of the stickiness of the Apple 05:10PM 6 brand due to Samsung's infringements, which 05:10PM 7 could have even more serious long-term 05:10PM 8 implications for the Apple brand. 05:10PM 9 Q. Based on all the work that you 05:10PM 10 have done up until now, and based on 05:10PM 11 everything that has happened up until now, do 05:10PM 12 you have any hard data or empirical evidence 05:10PM 13 that you can point to specifically that shows 05:10PM 14 that Apple has lost any market share as a 05:10PM 15 result of what you say are the similarities 05:10PM 16 between Samsung's devices and Apple's claimed 05:10PM 17 trade dress? 05:10PM 18 MS. HAGBERG: Same objections 05:10PM 19 and asked and answered. 05:10PM 20 A. 05:10PM It is my professional opinion 21 that sales, current sales could well have 05:10PM 22 been lost, and that future sales are at risk 05:10PM 23 because of the infringement. 05:11PM 24 25 Q. What data do you have specifically, what empirical evidence? TSG Reporting - Worldwide (877) 702-9580 05:11PM 05:11PM Confidential Page 344 1 A. I don't have any. 05:11PM 2 Q. Do you have any quantification? 05:11PM 3 A. I don't. 05:11PM 4 Q. Do you have any empirical 05:11PM 5 evidence or hard data to show that anything 05:11PM 6 Samsung has done has diluted Apple's brand? 05:11PM 7 I think if you take the research 05:11PM 8 reports together, the Poret report with the 05:11PM 9 Van Liere report, and the actions that 05:11PM 10 Samsung has taken with the infringing 05:11PM 11 products, that Apple's brand is at risk both 05:11PM 12 at the present time and in the future from 05:11PM 13 potential confusion in the marketplace that 05:11PM 14 could affect consumer purchasing, in the 05:12PM 15 short run and the long run. 05:12PM 16 A. Q. My question is, do you have any 05:12PM 17 empirical evidence or hard data to show that 05:12PM 18 Samsung's actions has diluted Apple's brand? 05:12PM 19 MS. HAGBERG: Objection. Asked 05:12PM 20 and answered. 05:12PM 21 A. No. 05:12PM 22 Q. Do you have any quantification of 05:12PM 23 any harm or dilution or loss of any kind to 05:12PM 24 Apple as a result of Samsung's actions? 05:12PM 25 MS. HAGBERG: Objection. TSG Reporting - Worldwide Vague. (877) 702-9580 05:12PM Confidential Page 345 1 Compound. 05:12PM 2 A. 05:12PM 3 No. MS. HAGBERG: Asked and 05:12PM 4 answered. 05:12PM 5 Q. 05:12PM Do you have any evidence or data 6 to distinguish between harm that Apple's 05:12PM 7 brand has suffered as a result of negative 05:12PM 8 publicity from labor abuses or price fixing 05:12PM 9 or other conduct that's been alleged in the 05:13PM 10 media as compared to any actions that 05:13PM 11 Apple -- excuse me, that Samsung has 05:13PM 12 undertaken? 05:13PM 13 MS. HAGBERG: Objection; 05:13PM Lack of foundation. 05:13PM 14 compound. 15 A. No. 05:13PM 16 Q. Have you undertaken any kind of 05:13PM 17 study to determine whether any dilution that 05:13PM 18 Apple's brand is at risk for is the result of 05:13PM 19 negative publicity such as the exploitation 05:13PM 20 of labor, or price fixing, or the other kinds 05:13PM 21 of negative press that Apple has received? 05:13PM 22 23 24 25 MS. HAGBERG: Q. Same objection. When compared to Samsung's activities? 05:13PM 05:13PM 05:13PM MS. HAGBERG: Same objections. TSG Reporting - Worldwide (877) 702-9580 05:13PM Confidential Page 346 1 And compound. 05:13PM 2 A. 05:13PM 3 4 MS. HAGBERG: THE VIDEOGRAPHER: 05:13PM 05:13PM 8 MR. ZELLER: Could I just make 05:13PM 05:13PM 05:13PM think it got cut up a little bit. 05:14PM MS. HAGBERG: 12 MR. ZELLER: 14 Are you done? sure I have a clear answer, because I 11 13 We are at seven hours. MS. HAGBERG: 10 05:13PM 05:13PM 7 9 Can I get a reading on our time, please. 5 6 No. He said no. Let me just see. BY MR. ZELLER: Q. 05:14PM 05:14PM 05:14PM And you understood my last 05:14PM 15 question, I was asking whether you could 05:14PM 16 distinguish any loss or dilution, or any 05:14PM 17 potential dilution or loss to Apple's brand 05:14PM 18 as a result of this negative kind of 05:14PM 19 publicity we have talked about as opposed to 05:14PM 20 Apple's actions -- or excuse me, Samsung's 05:14PM 21 actions? 05:14PM 22 MS. HAGBERG: Objection. 05:14PM 23 A. I haven't done such a study, no. 05:14PM 24 Q. Okay. 05:14PM 25 I am sorry. I think this got cut up a little bit, so let me try to ask TSG Reporting - Worldwide (877) 702-9580 05:14PM

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