Apple Inc. v. Samsung Electronics Co. Ltd. et al

Filing 1597

STIPULATION WITH PROPOSED ORDER JOINT STIPULATION AND [PROPOSED] ORDER REGARDING A PROCEDURE FOR REDUCING THE NUMBER OF SEALING REQUESTS filed by Apple Inc.. (Attachments: # 1 Exhibit A, # 2 Exhibit B, # 3 Exhibit C)(Jacobs, Michael) (Filed on 8/6/2012)

Apple Inc. v. Samsung Electronics Co., LTD., et al.

Summary of Apple's
Damages Calculations

Prepared by Invotex Group

25A

Plaintiff's Exhibit No. 25A.2

Apple Inc. v. Samsung Electronics Co., LTD., et al.

Table of Four Damages Scenarios
Apple's Lost Profits, Samsung's Profits, and Reasonable Royalty
Apple's Lost Profits Portion
Samsung's Profits Portion
Reasonable Royalty Portion
Total

NOTICE PERIOD 1 1/
NOTICE PERIOD 2 2/
$
488,777,933 $
717,153,309
2,240,567,255
2,141,009,095
21,244,907
16,978,469
$
2,750,590,095 $
2,875,140,873

Samsung's Profits and Reasonable Royalty
Samsung's Profits Portion
Reasonable Royalty Portion
Total

NOTICE PERIOD 1 1/
NOTICE PERIOD 2 2/
$
2,481,102,629 $
2,451,001,389
22,844,274
18,596,767
$
2,503,946,903 $
2,469,598,156

Source/Notes:
1/ Damages calculated from start of violation of unregistered trade dress; for registered trade dress, design
patents and utility patents damages calculated as of the first unlawful sale occurring on or after August 4, 2010.
2/ Damages calculated from start of violation of unregistered trade dress; August 4, 2010 for the ‘381 Patent;
April 15, 2011 for ‘915, patent, ‘D677 design patent, and ‘983 registered trade dress; and June 16, 2011 for the
‘163 patent, ‘D087, ‘D305, and ‘D889 design patents.

Page 2 of 18

Submitted Under Seal; Highly Confidential;
Prepared by Invotex Group
Outside Counsel Eyes' Only

Plaintiff's Exhibit No. 25A.3

Apple Inc. v. Samsung Electronics Co., LTD., et al.

Samsung Accused Products vs. Apple's Asserted Intellectual Property

Utility Patents

Design Patents
'D087

#

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28

Accused Products

Captivate
Continuum
Droid Charge
Epic 4G
Exhibit 4G
Fascinate
Galaxy Ace
Galaxy Prevail
Galaxy S (i9000)
Galaxy S 4G
Galaxy S II (AT&T)
Galaxy S II (i9100)
Galaxy S II (T-Mobile)
Galaxy S II (Epic 4G Touch)
Galaxy S II (Skyrocket)
Galaxy S Showcase (i500)
Galaxy Tab
Galaxy Tab 10.1 (WiFi)
Galaxy Tab 10.1 (4G LTE)
Gem
Indulge
Infuse 4G
Intercept
Mesmerize
Nexus S 4G
Replenish
Transform
Vibrant

Page 3 of 18

’163

’381

x
x
x
x
x
x
x
x
x
x
x
x

x
x
x
x
x
x
x
x
x
x
x
x
x

'D677

'D889

iPhone 3G

'983

’915

x
x
x
x
x
x
x
x
x
x
x
x
x

'D305

Trade Dress
iPhone /
iPhone 3G /
iPad and iPad 2
iPhone 4

x
x
x
x
x

x
x
x
x

x
x

x
x
x
x
x
x
x
x
x
x
x
x
x
x
x

x
x
x
x
x
x
x
x
x
x
x

x
x
x
x
x
x
x
x
x
x
x
x

x
x
x
x

x
x
x
x

x

x
x

x
x
x
x
x
x
x
x
x
x
x
x
x
x
x

x

x
x
x
x
x
x
x
x
x

x
x
x
x
x
x
x
x
x
x

x
x
x
x
x
x
x
x
x
x
x

x

x

x

x

x

x

x

x
x
x

x

x

x

x

x

x

x

x

x

Prepared by Invotex Group

Submitted Under Seal; Highly Confidential;
Outside Counsel Eyes' Only

Plaintiff's Exhibit No. 25A.4
Apple Inc. v. Samsung Electronics Co., LTD., et al.

Apple's Damages Per Samsung Product
(Apple's Lost Profits, Samsung's Profits, and Reasonable Royalty)
See Damages Period Below 1/
Product

Apple's Lost 
Profits

Samsung's Profits 
Design and Trade Dress

Reasonable Royalty

Total

$204,416,141

$80,875,138

$285,291,279

Continuum
Droid Charge

$6,968,546
$37,618,271

$38,394,243
$106,195,729

$45,362,789
$143,814,000

Epic 4G

$31,188,642

$306,955,837

Exhibit 4G
Fascinate

$0
$47,703,423

$239,589,391

$2,163,641
$287,292,814

Galaxy Ace

$0

$0

$0

$8,573,370
$0

$142,893,684
$0

$151,467,054
$0

$13,856,419

$148,720,623

$162,577,042

$0
$0

$101,235,891
$250,817,469

$101,235,891
$250,817,469

Captivate

Galaxy Prevail
Galaxy S (i9000)
Galaxy S 4G
Galaxy S II (AT&T)
Galaxy S II (Epic 4G Touch)

$338,144,479
$2,163,641

Galaxy S II (i9100)
Galaxy S II (Skyrocket)

$0

$80,683,895

$0
$80,683,895

Galaxy S II (T‐Mobile)

$0

$209,479,270

$209,479,270

Galaxy S Showcase (i500)
Galaxy Tab

$850,630
$19,758,093

$52,878,789

Galaxy Tab 10.1 (4G LTE)

$0

$23,157,629

$23,157,629

Galaxy Tab 10.1 (WiFi)
Gem

$604,391
$4,772,044

$34,468,520
$9,812,539

$35,072,911
$14,584,583

Indulge

$3,997,563

$37,990,715

$41,988,278

$44,404,466
$11,103,621

$91,228,491

$135,632,957
$15,399,880

Mesmerize

$9,667,526

$108,640,214

Nexus S 4G
Replenish

$9,126,938
$7,266,720

$3,463,885
$6,547,080

$12,590,824
$13,813,800

$7,846,846
$19,054,281
$488,777,933

$1,788,970

$9,635,816
$195,603,469
$2,750,590,095

Infuse 4G
Intercept

Transform
Vibrant
Total

$2,985,072

$4,296,259

$176,549,189
$2,240,567,255

$53,729,419
$22,743,164

$118,307,740

$21,244,907

Sources/Notes:
1/ Damages calculated from start of violation of unregistered trade dress; for registered trade dress, design patents 
and utility patents damages calculated as of the first unlawful sale occurring on or after August 4, 2010. 

Page 4 of 18

Prepared by Invotex Group

Submitted Under Seal; Highly Confidential;
Outside Counsel Eyes’ Only

Plaintiff's Exhibit No. 25A.5
Apple Inc. v. Samsung Electronics Co., LTD., et al.

Apple's Damages Per Samsung Product
(Samsung's Profits and Reasonable Royalty)
See Damages Period Below 1/
Product
Captivate
Continuum

Samsung's Profits 
Design and Trade Dress

Reasonable Royalty

$202,100,404

Total
$202,100,404

$40,997,793

$40,997,793

Droid Charge

$126,682,172

$126,682,172

Epic 4G

$325,452,234

$325,452,234

Exhibit 4G
Fascinate

$0

$2,163,641

$2,163,641

$267,735,061

$267,735,061

$0

$0

$144,668,457

$144,668,457

$0

$0

Galaxy S 4G

$155,204,780

$155,204,780

Galaxy S II (AT&T)

$101,235,891

$101,235,891

Galaxy S II (Epic 4G Touch)

$250,817,469

$250,817,469

$0

$0

Galaxy S II (Skyrocket)

$80,683,895

$80,683,895

Galaxy S II (T‐Mobile)

$209,479,270

$209,479,270

$53,518,267

$53,518,267

Galaxy Ace
Galaxy Prevail
Galaxy S (i9000)

Galaxy S II (i9100)

Galaxy S Showcase (i500)
Galaxy Tab

$0

$3,933,382

$3,933,382

Galaxy Tab 10.1 (4G LTE)

$23,157,629

$23,157,629

Galaxy Tab 10.1 (WiFi)

$34,504,887

$34,504,887

Gem

$10,188,963

$10,188,963

Indulge

$40,027,960

$40,027,960

Infuse 4G

$111,982,436

$111,982,436

Intercept

$0

$4,484,025

$4,484,025

Mesmerize

$114,099,746

Nexus S 4G

$0

$3,656,594

$3,656,594

Replenish

$0

$6,700,512

$6,700,512

Transform

$0

$1,906,120

$1,906,120

$188,565,314
$2,481,102,629

$22,844,274

$188,565,314
$2,503,946,903

Vibrant
Total

$114,099,746

Sources/Notes:
1/ Damages calculated from start of violation of unregistered trade dress; for registered trade dress, design patents 
and utility patents damages calculated as of the first unlawful sale occurring on or after August 4, 2010. 

Page 5 of 18

Prepared by Invotex Group

Submitted Under Seal; Highly Confidential;
Outside Counsel Eyes’ Only

Plaintiff's Exhibit No. 25A.6
Apple Inc. v. Samsung Electronics Co., LTD., et al.

Apple's Damages Per Samsung Product
(Apple's Lost Profits, Samsung's Profits, and Reasonable Royalty)
See Damages Period Below 1/
Product

 Apple's Lost Profits

Samsung's Profits 
Design and Trade Dress

 Reasonable 
Royalty

Total

$224,055,985

$85,259,173

$309,315,158

Continuum
Droid Charge

$18,147,484
$62,164,253

$36,419,091
$94,958,921

$54,566,575
$157,123,174

Epic 4G

$30,073,879

$308,175,023

Exhibit 4G
Fascinate

$5,793,341
$43,441,974

$247,170,124

$7,721,968
$290,612,098

Galaxy Ace

$0

$0

$0

Galaxy Prevail
Galaxy S (i9000)

$28,232,355
$0

$139,122,176
$0

$167,354,532
$0

Galaxy S 4G

$11,346,145

$152,147,202

$163,493,347

Galaxy S II (AT&T)
Galaxy S II (Epic 4G Touch)

$34,512,460
$0

$79,421,905
$250,817,469

$113,934,365
$250,817,469

$0

$80,683,895

$0
$80,683,895

$5,214,811

$206,981,721

$212,196,532

Galaxy S Showcase (i500)
Galaxy Tab

$850,630
$24,854,133

$52,878,789

Galaxy Tab 10.1 (4G LTE)

$6,749,809

$15,272,112

$22,021,921

$33,221,986
$5,522,010

$22,041,404
$4,163,196

$688,586

$55,263,390
$10,373,793

$1,603,295

$15,060,312

$290,148

$16,953,756

$120,163,628
$6,391,594

$64,499,359
$3,111,309

$184,662,987
$9,502,904

Mesmerize

$9,488,949

$109,352,440

Nexus S 4G
Replenish

$9,682,088
$13,354,424

$2,607,751
$5,606,772

$12,289,839
$18,961,195

Transform
Vibrant
Total

$3,490,907
$18,797,167
$717,153,309

$578,726

$4,069,633
$195,381,947
$2,875,140,873

Captivate

Galaxy S II (i9100)
Galaxy S II (Skyrocket)
Galaxy S II (T‐Mobile)

Galaxy Tab 10.1 (WiFi)
Gem
Indulge
Infuse 4G
Intercept

$338,248,903
$1,928,627

$2,166,550

$176,584,781
$2,141,009,095

$53,729,419
$27,020,683

$118,841,389

$16,978,469

Sources/Notes:
1/ Damages calculated from start of violation of unregistered trade dress; August 4, 2010 for the  ‘381 Patent; April 15, 2011 for ‘915, 
patent, ‘D677 design patent, and ‘983 registered trade dress; and June 16, 2011 for the ‘163 patent, ‘D087, ‘D305, and ‘D889 design 
patents.

Page 6 of 18

Prepared by Invotex Group

Submitted Under Seal; Highly Confidential;
Outside Counsel Eyes’ Only

Plaintiff's Exhibit No. 25A.7
Apple Inc. v. Samsung Electronics Co., LTD., et al.

Apple's Damages Per Samsung Product
(Samsung's Profits and Reasonable Royalty)
See Damages Period Below 1/
Product
Captivate
Continuum

Samsung's Profits 
Design and Trade Dress

Reasonable Royalty

$202,100,404

Total
$202,100,404

$40,997,793

$40,997,793

Droid Charge

$126,682,172

$126,682,172

Epic 4G

$325,452,234

$325,452,234

Exhibit 4G
Fascinate

$2,044,683

$2,044,683

$267,735,061

$267,735,061

$0

$0

$144,668,457

$144,668,457

$0

$0

Galaxy S 4G

$155,204,780

$155,204,780

Galaxy S II (AT&T)

$101,235,891

$101,235,891

Galaxy S II (Epic 4G Touch)

$250,817,469

$250,817,469

$0

$0

Galaxy S II (Skyrocket)

$80,683,895

$80,683,895

Galaxy S II (T‐Mobile)

$209,479,270

$209,479,270

$53,518,267

$53,518,267

Galaxy Ace
Galaxy Prevail
Galaxy S (i9000)

Galaxy S II (i9100)

Galaxy S Showcase (i500)
Galaxy Tab

$3,149,250

$3,149,250

Galaxy Tab 10.1 (4G LTE)

$23,157,629

$23,157,629

Galaxy Tab 10.1 (WiFi)

$34,504,887

$34,504,887

Gem
Indulge
Infuse 4G

$4,434,398

$720,882

$5,155,279

$15,681,286

$290,148

$15,971,434

$111,982,436

Intercept
Mesmerize

$111,982,436
$3,183,406

$114,099,746

$3,183,406
$114,099,746

Nexus S 4G

$2,754,517

$2,754,517

Replenish

$5,836,708

$5,836,708

Transform

$617,173

$617,173

$18,596,767

$188,565,314
$2,469,598,156

Vibrant
Total

$188,565,314
$2,451,001,389

Sources/Notes:
1/ Damages calculated from start of violation of unregistered trade dress; August 4, 2010 for the  ‘381 Patent; 
April 15, 2011 for ‘915, patent, ‘D677 design patent, and ‘983 registered trade dress; and June 16, 2011 for the 
‘163 patent, ‘D087, ‘D305, and ‘D889 design patents.

Page 7 of 18

Prepared by Invotex Group

Submitted Under Seal; Highly Confidential;
Outside Counsel Eyes’ Only

Plaintiff's Exhibit No. 25A.8

Apple Inc. v. Samsung Electronics Co., LTD., et al.

Summary of Samsung Accused Products
#
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16

Accused Products
Captivate
Continuum
Droid Charge
Epic 4G
Exhibit 4G
Fascinate
Galaxy Ace
Galaxy Prevail
Galaxy S (i9000)
Galaxy S 4G
Galaxy S II (AT&T)
Galaxy S II (i9100)
Galaxy S II (T-Mobile)
Galaxy S II (Epic 4G Touch)
Galaxy S II (Skyrocket)
Galaxy S Showcase (i500)

17 Galaxy Tab
18
19
20
21
22
23
24
25
26
27
28

Galaxy Tab 10.1 (WiFi)
Galaxy Tab 10.1 (4G LTE)
Gem
Indulge
Infuse 4G
Intercept
Mesmerize
Nexus S 4G
Replenish
Transform
Vibrant

Model No.
SGH-I897
SCH-I400
SCH-I510
SPH-D700
SGH-T759
SCH-I500
GT-S5830
SPH-M820
GT-I9000
SGH-T959
SGH-I777
GT-I9100
SGH-T989
SPH-D710
SGH-I727
SCH-I500

Model No. per Samsung Sales Data 1/
Captivate (SGH-I897)
Continuum (SCH-I400)
Droid Charge (SCH-I510)
Epic 4G (SPH-D700)
Exhibit 4G (SGH-T759)
Fascinate (SCH-I500)
Galaxy Ace (GT-S5830, GT-S5838, SCH-I579, SCH-I589, SHW-M240S)
Galaxy Prevail (SPH-M820)
Galaxy S (I9000) (GT-I9000, GT-I9001, GT-I9008, GT-I9018, SCH-I909, SGH-N013, SHW-M110S)
Galaxy S 4G (SGH-T959)
Galaxy S II/2 (GT-I9100, GT-I9108, SGH-I177, SGH-N033, SHW-M250K, SHW-M250S)
n/a
Hercules (SGH-T989)
Epic 4G Touch (SPH-D710)
Galaxy S2 Skyrocket (SGH-1727)
Showcase (SCH-I500)

P1, P2

Galaxy Tab 7.0 (3G) (P1, P2)

GT-P7510
SCH-I905
SCH-I100
SCH-R910
SGH-I997
SPH-M910
SCH-I500
SPH-D720
SPH-M580
SPH-M920
SGH-T959

Galaxy Tab 10.1 (GT-P7510, GT-P7511, SHW-M380W)
Galaxy Tab 10.1 LTE (SCH-I905, SGH-N014)
Gem (SCH-I100)
Indulge (SCH-R910)
Infuse 4G (SGH-I997)
Intercept (SPH-M910)
Mesmerize (SCH-I500)
Nexus S 4G (SPH-D720)
Replenish (SPH-M580)
Transform (SPH-M920)
Vibrant (SGH-T959)

Carrier 2/
AT&T
Verizon
Verizon
Sprint
T-Mobile
Verizon
n/a
Sprint & Boost
n/a
T-Mobile
AT&T
n/a
T-Mobile
Sprint
AT&T
Cell South & Other
AT&T, Sprint, T-Mobile,
Verizon, USC, Other
Sprint, Verizon, Other
Verizon, USC
Verizon, USC, Others
Metro PCS
AT&T
Sprint & Virgin Mobile
USC
Sprint
Sprint & Boost
Sprint
T-Mobile

Source/Notes:
1/ SAMNDCA00402075.
2/ SAMNDCA00402076.

Page 8 of 18

Prepared by Invotex Group

Submitted Under Seal; Highly Confidential;
Outside Counsel Eyes' Only

Plaintiff's Exhibit No. 25A.9

Apple Inc. v. Samsung Electronics Co., LTD., et al.

Mor-Flo Analysis - Tablets
(Units in Thousands)
Tablet Market Share 1/
Apple Units Sold
Apple Market Share %

2010 Q2

2010 Q3

2010 Q4

2011 Q1

2011 Q2

2011 Q3

2011 Q4

2,217
96.8%

1,957
79.1%

3,606
75.0%

1,941
71.2%

4,308
73.0%

3,791
60.0%

6,173
73.7%

Samsung Units Sold
Samsung Market Share %

0.0%

0.0%

560
11.6%

235
8.6%

121
2.1%

135
2.1%

166
2.0%

Other Manufacturer Units Sold
Other Manufacturer Market Share %

72
3.2%

518
20.9%

643
13.4%

551
20.2%

1,473
25.0%

2,392
37.9%

2,036
24.3%

2,289
100%

2,476
100%

4,809
100%

2,728
100%

5,901
100%

6,318
100%

8,375
100%

Samsung Accused Tablet Unit Sales to Be Deducted
Samsung Accused Unit Sales
% of Samsung IDC Estimates
% of Total Market

0.0%
0.0%

0.0%
0.0%

262
46.8%
5.4%

77
32.8%
2.8%

266
219.3%
2.1%

293
216.4%
2.1%

347
209.1%
2.0%

Tablet Market Share After Mor-Flo Adjustments 2/
Apple Units Sold
Apple Market Share %

2,217
96.8%

1,957
79.1%

3,606
79.3%

1,941
73.2%

4,308
74.5%

3,791
61.3%

6,173
75.2%

Samsung Units Sold
Samsung Market Share %

0.0%

0.0%

298
6.6%

158
6.0%

0.0%

0.0%

0.0%

Other Manufacturer Units Sold
Other Manufacturer Market Share %

72
3.2%

518
20.9%

643
14.1%

551
20.8%

1,473
25.5%

2,392
38.7%

2,036
24.8%

2,289
100%

2,476
100%

4,547
100%

2,651
100%

5,780
100%

6,183
100%

8,209
100%

Total Market Units Sold
Total Market Share %

Total Market Units Sold
Total Market Share %

Sources/Notes:
1/ IDC Worldwide Quarterly Media Tablet Tracker, Q4 2011 , tab "Pivot Table' (APLNDC-Z0000000003). Data was filtered by
'Product Category: Media Tablet' and 'Region: USA'.
2/ Tablet Market Share after Mor-Flo is calculated after subtracting accused Samsung tablet units from Samsung units in the
market. For 2011 Q2, 2011 Q3 and 2011 Q4, there are more Samsung accused tablet units than IDC estimates, thus Samsung
units sold after the deduction of accused units was changed to 0 (from a negative units calculation).

Page 9 of 18

Prepared by Invotex Group

Submitted Under Seal; Highly Confidential;
Outside Counsel Eyes' Only

Plaintiff's Exhibit No. 25A.10

Apple Inc. v. Samsung Electronics Co., LTD., et al.

Mor-Flo Analysis - Smartphones
(Units in Thousands)
Smartphone Market Share 1/
Apple Units Sold
Apple Market Share %

2010 Q1

2010 Q2

2010 Q3

2010 Q4

2011 Q1

2011 Q2

2011 Q3

2011 Q4

2012 Q1

2,550
20.2%

2,772
19.3%

4,924
23.7%

3,776
17.2%

6,830
29.5%

6,256
24.7%

4,807
20.0%

14,757
45.3%

10,722
38.1%

720
5.7%

714
5.0%

2,950
14.2%

2,750
12.5%

2,328
10.1%

3,750
14.8%

4,597
19.2%

6,251
19.2%

6,118
21.7%

9,383
74.2%

10,873
75.7%

12,933
62.2%

15,409
70.2%

14,001
60.5%

15,341
60.5%

14,595
60.8%

11,561
35.5%

11,306
40.2%

12,653
100%

14,359
100%

20,806
100%

21,935
100%

23,158
100%

25,347
100%

23,999
100%

32,569
100%

28,146
100%

Samsung Accused Smartphone Unit Sales to Be Deducted
Samsung Accused Unit Sales
0.0%
% of Samsung IDC Estimates
0.0%
% of Total Market

90
12.6%
0.6%

2,539
86.1%
12.2%

2,228
81.0%
10.2%

1,938
83.2%
8.4%

4,272
113.9%
14.8%

2,673
58.1%
11.1%

2,975
47.6%
9.1%

2,535
41.4%
9.0%

Smartphone Market Share After Mor-Flo Adjustment 2/
2,550
Apple Units Sold
20.2%
Apple Market Share %

2,772
19.4%

4,924
27.0%

3,776
19.2%

6,830
32.2%

6,256
29.0%

4,807
22.5%

14,757
49.9%

10,722
41.9%

720
5.7%

623
4.4%

411
2.2%

522
2.7%

390
1.8%

0.0%

1,924
9.0%

3,275
11.1%

3,583
14.0%

9,383
74.2%

10,873
76.2%

12,933
70.8%

15,409
78.2%

14,001
66.0%

15,341
71.0%

14,595
68.4%

11,561
39.1%

11,306
44.1%

12,653
100%

14,269
100%

18,267
100%

19,708
100%

21,221
100%

21,597
100%

21,327
100%

29,594
100%

25,611
100%

Samsung Units Sold
Samsung Market Share %
Other Manufacturer Units Sold
Other Manufacturer Market Share %
Total Market Units Sold
Total Market Share %

Samsung Units Sold
Samsung Market Share %
Other Manufacturer Units Sold
Other Manufacturer Market Share %
Total Market Units Sold
Total Market Share %

Sources/Notes:
1/ IDC Worldwide Quarterly Mobile Phone Tracker, Q1 2012, tab "Historical Pivot" (APLNDC-Y00000408211). Data was filtered by setting Country to "USA"
and Device Type to "Smartphone."
2/ Smartphone Market Share after Mor-Flo is calculated after subtracting accused Samsung smartphone units from the Samsung units in the market. For
2011 Q2, there are more Samsung accused smartphone units than IDC estimates, thus Samsung units sold after the deduction of accused units was
changed to 0 (from a negative units calculation).

Page 10 of 18

Prepared by Invotex Group

Submitted Under Seal; Highly Confidential;
Outside Counsel Eyes' Only

Plaintiff's Exhibit No. 25A.11

Apple Inc. v. Samsung Electronics Co., LTD., et al.

Smartphone Market Share by Carrier 1/ 2/
Carrier & Manufacturer
Apple
Samsung
AT&T
Others
AT&T Total

2010 Q1 2010 Q2 2010 Q3 2010 Q4 2011 Q1 2011 Q2 2011 Q3 2011 Q4
60%
65%
68%
63%
58%
52%
44%
63%
3%
0%
4%
6%
6%
10%
11%
12%
37%
35%
29%
32%
36%
38%
45%
24%
100%
100%
100%
100%
100%
100%
100%
100%

Apple
Verizon Samsung
Wireless Others
Verizon Wireless Total

0%
3%
97%
100%

0%
3%
97%
100%

0%
2%
98%
100%

0%
16%
84%
100%

38%
9%
53%
100%

32%
13%
55%
100%

34%
13%
53%
100%

54%
12%
34%
100%

Apple
Samsung
T-Mobile
Others
T-Mobile Total

0%
6%
94%
100%

0%
4%
96%
100%

0%
13%
87%
100%

0%
15%
85%
100%

0%
15%
85%
100%

0%
28%
72%
100%

0%
33%
67%
100%

0%
45%
55%
100%

0%
21%
79%
100%

0%
22%
78%
100%

0%
39%
61%
100%

0%
28%
72%
100%

0%
25%
75%
100%

0%
42%
58%
100%

0%
41%
59%
100%

36%
32%
32%
100%

0%
7%
93%
100%

0%
13%
87%
100%

0%
20%
80%
100%

0%
10%
90%
100%

0%
8%
92%
100%

1%
15%
84%
100%

1%
10%
89%
100%

3%
20%
77%
100%

Sprint

Apple
Samsung
Others
Sprint Total

Apple
Other Samsung
Carriers Others
Other Carriers Total

Sources/Notes:
1/ Strategy Analytics, "USA Smartphone Vendor & OS Shipments by Operator: Q4 2010" and "USA Smartphone Vendor & OS
Shipments by Operator: Q4 2011."
2/ According to a Strategy Analytics representative, Sprint CMDA does not include their iDEN network which has been included in
Other Carriers. Additionally, carriers such are Boost Mobile and Virgin Mobile are included within their parent company Sprint.

Page 11 of 18

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Submitted Under Seal; Highly Confidential;
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Plaintiff's Exhibit No. 25A.12

Apple Inc. v. Samsung Electronics Co., LTD., et al.

Smartphone Mor-Flo Analysis - AT&T
(Units In Thousands)
Manufacturer Market Share 1/
Apple Units Sold
Apple Market Share

2010 Q1

2010 Q2

2010 Q3

2010 Q4

2011 Q1

2011 Q2

2011 Q3

2011 Q4

2,800
59.9%

3,300
64.5%

5,400
67.6%

4,400
62.8%

3,700
58.4%

3,600
51.6%

2,750
44.4%

6,500
63.4%

150
3.2%

0.0%

300
3.8%

400
5.7%

350
5.5%

700
10.0%

650
10.5%

1,250
12.2%

Others Units Sold
Others Market Share

1,723
36.9%

1,814
35.5%

2,290
28.7%

2,209
31.5%

2,281
36.0%

2,681
38.4%

2,790
45.1%

2,500
24.4%

AT&T Total Units Sold
AT&T Total

4,673
100%

5,114
100%

7,990
100%

7,009
100%

6,331
100%

6,981
100%

6,190
100%

10,250
100%

Samsung Accused Smartphone Unit Sales To Be Deducted 2/
Total Units
0.0%
0.0%
% of Strategy Analytic Estimates
0.0%
0.0%
% of Total Market

481
160.5%
3.8%

251
62.8%
3.6%

229
65.5%
3.6%

458
65.4%
6.6%

652
100.3%
10.5%

882
70.5%
8.6%

Manufacturer Market Share After Mor-Flo Adjustment 3/
2,800
3,300
Apple Units Sold
59.9%
64.5%
Apple Market Share

5,400
70.2%

4,400
65.1%

3,700
60.6%

3,600
55.2%

2,750
49.6%

6,500
69.4%

Samsung Units Sold
Samsung Market Share

150
3.2%

0.0%

0.0%

149
2.2%

121
2.0%

242
3.7%

0.0%

368
3.9%

Others Units Sold
Others Market Share

1,723
36.9%

1,814
35.5%

2,290
29.8%

2,209
32.7%

2,281
37.4%

2,681
41.1%

2,790
50.4%

2,500
26.7%

AT&T Total Units Sold
AT&T Total

4,673
100%

5,114
100%

7,690
100%

6,758
100%

6,102
100%

6,523
100%

5,540
100%

9,368
100%

Samsung Units Sold
Samsung Market Share

Sources/Notes:
1/ Strategy Analytics, "USA Smartphone Vendor & OS Shipments by Operator: Q4 2010" and "USA Smartphone Vendor & OS
Shipments by Operator: Q4 2011."
2/ Sales limited to smartphones sold at AT&T, which include Captivate, Galaxy S II (Skyrocket), Galaxy S II (AT&T Edition, 4G) and
Infuse 4G (see p. 8).
3/ Manufacturer Market Share percentage after Mor-Flo adjustment is calculated by subtracting accused Samsung AT&T
smartphone units from AT&T sales estimated by Strategy Analytics. For the second and third quarter of 2010 and 2011,
Samsung sold more AT&T smartphone units than Strategy Analytics estimates, thus Samsung Units Sold after accused unit
deductions was changed to 0 (from a negative units calculation) to reflect this event.

Page 12 of 18

Prepared by Invotex Group

Submitted Under Seal; Highly Confidential;
Outside Counsel Eyes' Only

Plaintiff's Exhibit No. 25A.13

Apple Inc. v. Samsung Electronics Co., LTD., et al.

Smartphone Mor-Flo Analysis - Verizon Wireless
(Units In Thousands)
Manufacturer Market Share 1/
Apple Units Sold
Apple Market Share

2010 Q1

2010 Q2

0.0%

0.0%

2010 Q4

2011 Q1

2011 Q2

2011 Q3

2011 Q4

0.0%

0.0%

2,600
38.1%

2,200
31.7%

2,000
33.6%

4,300
53.8%

100
2.8%

100
2.6%

100
2.4%

800
15.7%

600
8.8%

900
13.0%

800
13.4%

950
11.9%

Others Units Sold
Others Market Share

3,447
97.2%

3,714
97.4%

4,040
97.6%

4,295
84.3%

3,630
53.1%

3,830
55.3%

3,150
52.9%

2,750
34.4%

Verizon Total Units Sold
Verizon Total

3,547
100%

3,814
100%

4,140
100%

5,095
100%

6,830
100%

6,930
100%

5,950
100%

8,000
100%

Samsung Accused Smartphone Unit Sales To Be Deducted 2/
Total Units
0%
0%
% of Strategy Analytic Estimates
0%
0%
% of Total Market

541
541.0%
2.4%

660
82.5%
12.9%

168
28.0%
2.5%

710
78.9%
10.2%

283
35.4%
4.8%

92
9.6%
1.1%

Manufacturer Market Share After Mor-Flo Adjustment 3/
Apple Units Sold
0.0%
0.0%
Apple Market Share

0.0%

0.0%

2,600
39.0%

2,200
35.4%

2,000
35.3%

4,300
54.4%

Samsung Units Sold
Samsung Market Share

2010 Q3

100
2.8%

100
2.6%

0.0%

140
3.2%

432
6.5%

190
3.1%

517
9.1%

858
10.9%

Others Units Sold
Others Market Share

3,447
97.2%

3,714
97.4%

4,040
100.0%

4,295
96.8%

3,630
54.5%

3,830
61.6%

3,150
55.6%

2,750
34.8%

Verizon Total Units Sold
Verizon Total

3,547
100%

3,814
100%

4,040
100%

4,435
100%

6,662
100%

6,220
100%

5,667
100%

7,908
100%

Samsung Units Sold
Samsung Market Share

Sources/Notes:
1/ Strategy Analytics, "USA Smartphone Vendor & OS Shipments by Operator: Q4 2010" and "USA Smartphone Vendor & OS Shipments
by Operator: Q4 2011".
2/ Sales limited to smartphones sold at Verizon include Continuum, Droid Charge and Fascinate (see p. 8).
3/ Manufacturer Market Share percentage after Mor-Flo adjustment is calculated by subtracting accused Samsung Verizon smartphone
units from Verizon sales estimated by Strategy Analytics. For the third quarter of 2010, Samsung sold more Verizon smartphone units
than Strategy Analytics estimates, thus Samsung Units Sold after accused unit deductions was changed to 0 (from a negative units
calculation) to reflect this event.

Page 13 of 18

Prepared by Invotex Group

Submitted Under Seal; Highly Confidential;
Outside Counsel Eyes' Only

Plaintiff's Exhibit No. 25A.14

Apple Inc. v. Samsung Electronics Co., LTD., et al.

Smartphone Mor-Flo Analysis - Sprint
(Units In Thousands)
Manufacturer Market Share 1/
Apple Units Sold
Apple Market Share

2010 Q1

2010 Q2

2010 Q3

2010 Q4

2011 Q1

0.0%

0.0%

0.0%

0.0%

0.0%

Samsung Units Sold
Samsung Market Share

300
21.2%

400
22.3%

900
38.7%

800
27.7%

Others Units Sold
Others Market Share

1,112
78.8%

1,391
77.7%

1,425
61.3%

Sprint Total Units Sold
Sprint Total

1,412
100%

1,791
100%

2011 Q2

2011 Q3

2011 Q4

0.0%

0.0%

1,800
36.0%

700
25.4%

1,700
42.0%

1,600
41.0%

1,600
32.0%

2,085
72.3%

2,055
74.6%

2,343
58.0%

2,300
59.0%

1,600
32.0%

2,325
100%

2,885
100%

2,755
100%

4,043
100%

3,900
100%

5,000
100%

Samsung Accused Smartphone Unit Sales To Be Deducted 2/
84
Total Units
0%
21.0%
% of Strategy Analytic Estimates
0%
4.7%
% of Total Market

882
98.0%
37.9%

833
104.1%
27.7%

717
102.5%
25.4%

2,288
134.6%
42.0%

1,008
63.0%
25.8%

1,047
65.5%
20.9%

Manufacturer Market Share After Mor-Flo Adjustment 3/
Apple Units Sold
0.0%
0.0%
Apple Market Share

0.0%

0.0%

0.0%

0.0%

0.0%

1,800
45.5%

Samsung Units Sold
Samsung Market Share

300
21.2%

316
18.5%

18
1.2%

0.0%

0.0%

0.0%

592
20.5%

553
14.0%

Others Units Sold
Others Market Share

1,112
78.8%

1,391
81.5%

1,425
98.8%

2,085
100.0%

2,055
100.0%

2,343
100.0%

2,300
79.5%

1,600
40.5%

Sprint Total Units Sold
Sprint Total

1,412
100%

1,707
100%

1,443
100%

2,085
100%

2,055
100%

2,343
100%

2,892
100%

3,953
100%

Sources/Notes:
1/ Strategy Analytics, "USA Smartphone Vendor & OS Shipments by Operator: Q4 2010" and "USA Smartphone Vendor & OS
Shipments by Operator: Q4 2011."
2/ Sales limited to smartphones sold at Sprint, which include Epic 4G, Galaxy Prevail, Galaxy S II (Epic 4G Touch), Intercept, Nexus S
4G, Replenish, and Transform (see p. 8).
3/ Manufacturer Market Share percentage after Mor-Flo is calculated by subtracting accused Samsung Sprint smartphone units from
Sprint sales estimated by Strategy Analytics. For the fourth quarter of 2010 and the first and second quarter of 2011, Samsung sold
more Sprint smartphone units than Strategy Analytics estimates, thus Samsung Units Sold after accused unit deductions was
changed to 0 (from a negative units calculation) to reflect this event.

Page 14 of 18

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Outside Counsel Eyes' Only

Plaintiff's Exhibit No. 25A.15

26% of Phone Purchasers Chose a New Carrier

Most Recently Purchased Cell Phone
It was an upgrade/replacement
phone with my existing provider

59%

It was a new phone/line of
service that I added w/ my
existing provider

13%

It was a new phone with a new
provider

19%

It was a gift for someone not on
my wireless plan

26%

4%

It was my first cell phone

3%

0%

10%

20%

30%

40%

50%

60%

70%

Q. Which of the following statements best describes your most recently purchased cell phone? (Total Respondents=2961)
Source: Google/Compete Wireless Shopper 2.0 Study, January 2010.

Page 15 of 18

Google Confidential and Proprietary

6

Plaintiff's Exhibit No. 25A.16

Apple Inc. v. Samsung Electronics Co., LTD., et al.

iPhone Capacity Analysis
(Units in Thousands)

BOH
Beginning Inventory
iPhone 3G
iPhone 3GS
iPhone 4
iPhone 4S
Total

FYQ1'11

FYQ2'11

FYQ3'11

FYQ4'11

FYQ1'12

2/

Ending Potential Inventory
iPhone 3G
iPhone 3GS
iPhone 4
iPhone 4S
Total

FYQ4'10

2/

Units Sold
iPhone 3G
iPhone 3GS
iPhone 4
iPhone 4S
Total

FYQ3'10

1/

Maximum Manufacturing Capacity
iPhone 3G
iPhone 3GS
iPhone 4
iPhone 4S
Total

FYQ2'10

3/

8,752

8,398

14,103

16,234

18,648

20,337

17,072

37,049

Adjustments for Capacity Available for Lost Profits 4/
Quarterly Additional Capacity Created
(Used)
iPhone 3GS
iPhone 4
iPhone 4S
Total

5/

Excess Inventory (2 Weeks)
iPhone 3GS
iPhone 4
iPhone 4S
Total

6/

Excess Unused Capacity
iPhone 3GS
iPhone 4
iPhone 4S
Total

7/

Sources/Notes:
1/ Equal to the prior quarter's Ending Potential Inventory.
2/ Based on Apple's worksheet entitled: iPhone Supply and Sales: 2010 ‐ 2011 : K Units (APLNDC-Y0000055417), sections titled Installed Capacity Saleable Units - Cumulative
and Units Sold In - Cumulative. Non-cumulative numbers were calculated by subtracting prior quarter's data from the current quarter.
3/ Based on Apple's worksheet entitled: iPhone Supply and Sales: 2010 ‐ 2011 : K Units (APLNDC-Y0000055417), section titled Installed Capacity Units Unsold - Cumulative.
4/
5/ Calculated by subtracting the prior quarter's Ending Potential Inventory from the current quarter.

7/ Equal to Quarterly Additional Capacity Created (Used) less Excess Inventory. Where capacity is used in future periods, that capacity was deducted from the preceding
quarter which had excess capacity. This maintains the excess capacity which was actually sold by Apple in future periods.

Page 16 of 18

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Submitted Under Seal; Highly Confidential;
Outside Counsel Eyes' Only

Plaintiff's Exhibit No. 25A.17

Apple Inc. v. Samsung Electronics Co., LTD., et al.

iPad Capacity Analysis
(Units in Thousands)

FYQ3'10
Beginning Inventory
iPad
iPad 2
Total

FYQ3'11

FYQ4'11

FYQ1'12

2/

Ending Potential Inventory
iPad
iPad 2
Total

FYQ2'11

2/

Units Sold
iPad
iPad 2
Total

FYQ1'11

1/

Maximum Manufacturing Capacity
iPad
iPad 2
Total

FYQ4'10

3/

3,270

4,187

7,303

4,651

9,184

11,092

15,289

Adjustments for Capacity Available for Lost Profits
Quarterly Additional Capacity Created
(Used)
4/
iPad
iPad 2
Total

Excess Inventory (2 Weeks)
iPad
iPad 2
Total

5/

Excess Unused Capacity
iPad
iPad 2
Total

6/

Sources/Notes:
1/ Equal to the prior quarter's Ending Potential Inventory.
2/ Based on Apple's worksheet entitled: iPad Supply and Sales: 2010 ‐ 2011 : K Units (APLNDC-Y0000055416), sections titled Installed
Capacity Saleable Units - Cumulative and Units Sold In - Cumulative. Non-cumulative numbers were calculated by subtracting prior quarter's
data from the current quarter.
3/ Based on Apple's worksheet entitled: iPad Supply and Sales: 2010 ‐ 2011 : K Units (APLNDC-Y0000055416), section titled Installed
Capacity Units Unsold - Cumulative.
4/ Calculated by subtracting the prior quarter's Ending Potential Inventory from the current quarter.

6/ Equal to Quarterly Additional Capacity Created (Used) less Excess Inventory. Where capacity is used in future periods, that capacity was
deducted from the preceding quarter which had excess capacity. This maintains the excess capacity which was actually sold by Apple in
future periods.

Page 17 of 18

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Plaintiff's Exhibit No. 25A.18

Apple Inc. v. Samsung Electronics Co., LTD., et al.

Reasonable Royalty Rates
Patent/Registration #

Market 1/

Reference Range
Income 2/

Cost 3/
$

0.85

No Market Rate

$0.52-$4.03

$

0.98

Smartphones

No Market Rate

$0.80-$6.20

$

1.30

No Market Rate

$0.80-$6.20

$

1.50

Smartphones

No Market Rate

$0.52-$4.03

$

0.85

Tablets

7,864,163

$0.52-$4.03

Tablets

7,844,915

No Market Rate

Tablets

7,469,381

Smartphones

No Market Rate

$0.52-$4.03

$

Final Per Unit
Royalty Rate 4/

0.98

$

2.02

$

3.10

$

2.02

$

24.00

D604,305
D618,677
D504,889
D593,087
iPhone 3G
iPhone / iPhone 3G /
iPhone 4
iPad and iPad 2

Smartphones
and
Tablets

No Market Rate.

$9.00-$24.00
per Unit.

Smartphones
$19.50
Tablets
$22.50

3,470,983
Sources/Notes:
1/ The market approach to the valuation of intellectual property is based on the consideration of other market comparable
transactions. I have reviewed and analyzed both Apple and Samsung’s licensing activity and searched the public domain for
market comparable rates specific to or comparable to the Apple Intellectual Property in Suit.
2/ The income approach to the value of the patents at issue is based on the future profitability of the products embodying the
patented technology. The actual profits are known and available and represent a conservative measure of anticipated profits at
the time of the hypothetical negotiation.
3/ The cost basis approach is generally based on the cost to an entity to develop or replace the specific technology in question.
The basis of my cost reference point for Samsung is the total cost of replacing or removing the accused element from
Samsung’s accused smartphones and tablets when and if deemed possible.
4/ Final reasonable royalty rate determined after consideration of the fifteen Georgia-Pacific factors and their relative weight.

Page 18 of 18

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Outside Counsel Eyes' Only