Apple Inc. v. Samsung Electronics Co. Ltd. et al
Filing
991
Administrative Motion to File Under Seal Documents Re Apples Opposition To Samsungs Motion To Exclude Opinions Of Certain Of Apple Experts filed by Apple Inc.. (Attachments: #1 Declaration Of Cyndi Wheeler In Support Of Apples Administrative Motion To File Under Seal Documents Re Apples Opposition to Exclude Apple Experts Opinions, #2 [Proposed] Order Granting Apples Administrative Motion To File Under Seal, #3 Apples Opposition To Samsungs Motion To Exclude Opinions Of Certain Of Apples Experts, #4 Declaration Of Mia Mazza In Support Of Apples Opposition To Samsungs Motion To Exclude Opinions Of Certain Of Apples Experts, #5 Exhibit Mazza Decl. Ex. D, #6 Exhibit Mazza Decl. Ex. F, #7 Exhibit Mazza Decl. Ex. G, #8 Exhibit Mazza Decl. Ex. J, #9 Exhibit Mazza Decl. Ex. K, #10 Exhibit Mazza Decl. Ex. L, #11 Exhibit Mazza Decl. Ex. R, #12 Exhibit Mazza Decl. Ex. S, #13 Exhibit Mazza Decl. Ex. T, #14 Exhibit Mazza Decl. Ex. U, #15 Exhibit Mazza Decl. Ex. V, #16 Exhibit Hauser Decl. Ex. B, #17 Exhibit Hauser Decl. Ex. C, #18 Exhibit Hauser Decl. Ex. D, #19 Exhibit Hauser Decl. Ex. E, #20 Exhibit Musika Decl. Ex. S, #21 Exhibit Musika Decl. Ex. T, #22 Exhibit Musika Decl. Ex. U, #23 [Proposed] Order Denying Samsungs Motion To Exclude Opinions Of Apples Experts)(Jacobs, Michael) (Filed on 5/31/2012) Modified on 6/3/2012 attachment #1 Sealed pursuant to General Order No. 62 (dhm, COURT STAFF).
Exhibit K
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UNITED STATES DISTRICT COURT
NORTHERN DISTRICT OF CALIFORNIA
SAN JOSE DIVISION
--------------------------------x
APPLE INC., a California
corporation,
5
Plaintiff,
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Case No.
11-CV-01846-LHK
vs.
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9
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SAMSUNG ELECTRONICS CO., LTD, a
Korean business entity; SAMSUNG
ELECTRONICS AMERICA, INC., a New
York corporation; SAMSUNG
TELECOMMUNICATIONS AMERICA, LLC,
a Delaware limited liability
company,
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Defendants.
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--------------------------------x
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HIGHLY CONFIDENTIAL - ATTORNEYS' EYES ONLY
VIDEOTAPED DEPOSITION OF JOHN HAUSER, a
witness called by the Defendants, taken
pursuant to the applicable provisions of the
Federal Rules of Civil Procedure, before James
A. Scally, RMR, CRR, a Notary Public in and
for the Commonwealth of Massachusetts, at the
offices of WilmerHale, 60 State Street,
Boston, Massachusetts, on Friday, April 27,
2012, commencing at 9:31 a.m.
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that that's no longer in issue in this case.
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patent expert interpret my information for any other
09:38:41
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patents, I can't comment upon that.
09:38:44
4
Q.
Okay.
Should a
So we're going to now talk about the
09:38:36
09:38:45
5
qualitative interviews which you discuss in your report in
09:38:51
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paragraphs 35 to 41, beginning on page 20.
09:38:55
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So you say in your report in the second sentence
09:39:07
8
of paragraph number 35, "I instructed AMS to conduct in-
09:39:10
9
depth interviews with current Samsung smartphone and tablet
09:39:15
owners."
09:39:18
10
11
Do you see that?
09:39:19
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A.
I see that sentence, yes.
09:39:19
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Q.
Okay.
09:39:22
14
Do you know anything about the process by
which these 20 people were selected?
09:39:27
15
A.
Yes.
09:39:31
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Q.
Tell me everything you know about this process.
09:39:32
17
A.
I'll tell you what I can remember at the moment.
09:39:35
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These potential qualitative interviewees were selected
09:39:40
19
using Bernett Research.
09:39:49
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Q.
Sorry?
21
A.
Bernett.
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well.
23
09:39:51
I will provide a spelling of that as
bit.
24
25
It's a Boston-based firm.
We work with them quite a
09:39:52
09:39:54
09:40:01
And these were selected to be representative -not random, as it is not necessary for qualitative
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interviews -- representative of Samsung's smartphone and
09:40:08
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tablet users.
These were interviews that were about 30 to
09:40:14
3
45 minutes.
They were open-ended, exploratory interviews.
09:40:19
4
They were conducted by professionals at Applied Marketing
09:40:24
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Science.
09:40:30
6
the words and phrases that consumers use; they're exploring
09:40:33
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how consumers talk about these smartphones and tablets.
09:40:37
8
And it's basically background that's part of the design of
09:40:42
9
the study.
09:40:46
10
11
12
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Q.
During these interviews, they're just exploring
It's not the study itself.
Okay.
you mentioned that selected these 20 people?
A.
B-e-r-n-e-t-t.
Q.
Okay.
15
A.
Yes.
09:40:51
09:40:53
And I will make sure of that
spelling, but that's the best I can remember at the moment.
14
16
Could you spell the name of that firm that
And you said you'd used them before?
They're a common partner of Applied
Marketing Science, AMS.
09:40:59
09:41:06
09:41:09
09:41:15
09:41:19
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Q.
Do you know how many people they invited?
09:41:25
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A.
No, I do not.
09:41:28
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Q.
Do you know how they ended up with 20?
09:41:39
20
A.
The rule of thumb is that we talk to these people
09:41:43
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until we feel we have a good understanding of the market
09:41:49
22
information that will help me design the questionnaire.
09:41:55
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And there's also some good scientific evidence
09:41:58
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that 20 is more than sufficient.
25
paper that I wrote published in Marketing Science called
I'd cite a 1980 -- 1993
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"The Voice of the Customer."
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awards.
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4
5
It's actually won a number of
09:42:13
And it indicates that 20 is more than sufficient.
Okay.
Q.
09:42:17
09:42:23
Do you know the split between tablet versus
smartphone customers in this -- within this group of 20?
A.
It's -- I don't know the exact split, but what I'm
09:42:25
09:42:29
6
trying to do is have both tablet and smartphone users in
09:42:33
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there.
09:42:37
8
Q.
9
10
It would be approximately 50/50.
Are you -- what are you basing that 50/50 -- what
are you basing the 50/50 on?
A.
09:42:45
As I said, it's approximately 50/50.
11
the exact number.
12
I don't know
interviewing.
13
Q.
14
15
A.
That would be typical in this type of
09:42:47
09:42:49
09:42:52
split?
Okay.
09:42:42
Would you be surprised if it was some other
09:42:53
09:42:58
Well, it's quite possible.
It's always possible.
09:43:01
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You talk to one person and learn everything you need to
09:43:04
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know.
09:43:06
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talked to just one person in either one of these.
It's unlikely.
So I would be surprised if they
09:43:11
19
I do know that a number of these people owned both
09:43:13
20
tablets and smartphones, so essentially getting information
09:43:17
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on both.
09:43:25
22
than 50/50 that I did check on.
23
set of people who are going to give us the words and
09:43:35
24
phrases.
09:43:38
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Q.
And that's not -- 50/50 -- it's a little bit less
But the goal is to have a
And how do you know that -- how do you know that
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Q.
Okay.
Do you know the gender distribution of this
group of 20?
A.
09:46:19
09:46:21
I do not know the gender distribution other than
09:46:22
4
knowing that, as is appropriate, we have both males and
09:46:24
5
females in this sample and that it's not particularly
09:46:29
6
skewed one way or the other.
09:46:32
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Q.
And how do you know that?
09:46:34
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A.
This is -- this is the standard way of doing
09:46:35
AMS has been doing this for 24 years now, and I
09:46:38
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things.
10
have established the procedures, I know the rules and
09:46:47
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procedures they work with, and I'm confident that they
09:46:49
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follow those.
09:46:52
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Q.
14
of 20?
15
A.
Do you know the income distribution of this group
09:46:56
09:46:59
I do not know the income distribution nor do I
09:47:01
16
need to know the income distribution.
17
know in these qualitative interviews that are a part of the
09:47:06
18
design process, not part of the study, is that we have
09:47:09
19
people represented across the income distributions.
09:47:12
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21
22
23
24
25
Q.
What I do need to
And you know that because that -- that's the
standard procedure?
A.
09:47:16
09:47:20
This would be the standard procedure, procedures
that we've put in place and we've followed for 24 years.
Q.
09:47:03
But you -- you don't know specifically if it was
followed here, do you?
09:47:21
09:47:25
09:47:28
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material?
09:52:16
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A.
What do you mean?
09:52:17
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Q.
Well, a memo or notes or anything like that.
Did
09:52:19
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you write anything down and give it to anyone at AMS for
09:52:27
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the purpose of AMS coordinating this group of 20 people for
09:52:33
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the interviews?
09:52:40
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MR. ILLOVSKY:
A.
Objection to form.
Well, just so that -- I don't want to make -- I
09:52:40
09:52:43
9
want to make things clear that there are, of course, papers
09:52:48
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that I've written, and, you know, most of them are required
09:52:51
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to read these.
09:52:54
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general methodology, there is nothing specific to this case
09:52:58
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that was -- that I gave them that was written.
09:53:03
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15
Q.
Beyond those papers, and that's just in
You told them to follow standard procedures;
correct?
09:53:05
09:53:08
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A.
Yes, I did.
09:53:09
17
Q.
You told them to conduct interviews that you could
09:53:10
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use to form -- to write a questionnaire; correct?
09:53:14
19
A.
Yes.
09:53:21
20
Q.
And you expected that they followed your
09:53:22
21
22
direction; correct?
A.
Yes.
09:53:27
I mean I've worked with them many times,
09:53:30
23
and, yes, I -- I am confident that they followed my
09:53:33
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directions.
09:53:39
25
Q.
09:53:41
That's based on past experience; correct?
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citizen check on them.
2
Q.
Okay.
09:58:17
Did you -- did you ask -- do you know -- do
09:58:18
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you know anything about the employment status of any of
09:58:24
4
these people?
09:58:26
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know that?
09:58:31
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A.
09:58:31
Like are they unemployed or employed, do you
What we know is that they own smartphones or that
7
they own tablets.
We know that they're -- you know, cover
09:58:34
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a broad set of demographic characteristics or sufficiently
09:58:38
9
broad so that they form background.
09:58:48
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Again, it's not a study in and of itself; it's
09:58:52
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just information I'm using to design a study.
12
following qualitative guidelines.
13
guidelines, I don't think you're going to find that says
09:59:02
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you have to have a particular set matching up -- a
09:59:04
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particular set of demographics that will match up to that.
09:59:09
16
What you want to do is you want to hear what people have to
09:59:12
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say.
09:59:15
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phrases that people use.
19
And I'm
09:58:55
And the qualitative
09:58:58
You're essentially trying to sample the words and
Q.
09:59:18
Well, so, for example, if everyone in the sample
09:59:19
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was from Boston and everyone made over $100,000 a year, and
09:59:24
21
everyone was white, would that be a good -- would that be a
09:59:30
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good sample for your qualitative interviews?
09:59:36
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MR. ILLOVSKY:
09:59:39
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Incomplete hypothetical.
09:59:41
Yeah.
09:59:43
25
A.
Objection to form.
It's -- I mean you're forming a
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hypothetical that's not true, for one thing.
2
answer that.
3
this were a study that I was going to try and project from,
10:00:00
4
then I might be worried about that.
10:00:04
5
interesting and why I'm hesitating is because if it turns
10:00:11
6
out that any set of characteristics are not correlated with
10:00:18
7
the variable of interest, then in fact you can project from
10:00:21
8
that.
But, of course, I wouldn't know that ahead of time.
10:00:24
Do you know which smartphones and tablets were
10:00:30
9
10
Q.
But let me
09:59:46
And if this were a study, and it's not, if
09:59:51
Now, what's sort of
represented in this group of 20?
10:00:33
11
A.
12
I do not.
10:00:39
13
Q.
Okay.
10:00:40
14
A.
Well, yes, I do.
15
Again, we're trying to get words and phrases.
No,
They're Samsung smartphones and
tablets.
10:00:36
10:00:41
10:00:44
16
Q.
Do you know which models?
10:00:44
17
A.
I am trying to remember, and I can probably check
10:00:47
18
on that, whether or not we tried to be rich in the actual
10:00:49
19
smartphones and tablets that are at issue in this case.
10:00:55
20
Again, it's just background, it's qualitative background
10:01:01
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that I'm using to design -- that's going to help me design
10:01:05
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the study.
10:01:07
23
Q.
10:01:08
And do you know how ownership -- do you know if
24
ownership of a Samsung smartphone or tablet was checked for
10:01:12
25
this group of 20?
10:01:18
Did they bring the devices with them to
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these qualitative interviews?
2
MR. ILLOVSKY:
3
10:01:22
Objection to form.
10:01:25
Compound.
10:01:25
4
A.
Can you ask it as two separate questions?
10:01:28
5
Q.
Do you know whether these 20 people brought their
10:01:33
6
7
8
9
10
11
device to these qualitative interviews?
A.
10:01:36
I do not know whether or not they brought the
device to the qualitative interviews.
Q.
10:01:41
Do you know if the ownership of a Samsung
10:01:43
smartphone or tablet was verified?
A.
10:01:39
10:01:47
Well, do you mean -- you mean when I came in here,
12
they asked for my license; did we ask to see it?
13
didn't ask to see it.
No, we
10:01:53
10:01:56
10:02:00
14
Q.
So they -- they told Bernett that they owned one?
10:02:01
15
A.
Well, they told Bernett, but given the set of
10:02:06
16
qualitative interviews and given that the interviewers from
10:02:10
17
Applied Marketing Science are asking people about their
10:02:15
18
smartphones, and they're Samsung, and these are Samsung
10:02:18
19
issues, Samsung smartphones and tablets, that question
10:02:22
20
wouldn't actually come up during the qualitative interview.
10:02:27
21
So it's highly likely that, you know, unless they
10:02:31
22
specifically lied to us, which is doubtful, that they did
10:02:35
23
in fact own Samsung smartphones or tablets.
10:02:39
24
Q.
25
interviews?
Were these people compensated for these
10:02:43
10:02:45
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which one to use at which point.
2
10:07:32
A random sample, which is an equal probability of
10:07:34
3
selection sample, says that anybody in the population has
10:07:37
4
an equal probability of being in the sample.
10:07:40
5
standard to which no particular method that we know of can
10:07:43
6
attain.
Internet comes about as close as we can get.
10:07:48
So what we look for is a representative sample,
10:07:53
7
It's a gold
8
and a representative sample is that if I have these people,
10:07:57
9
they will act, when I ask them questions, those questions
10:08:01
10
will represent what the target population would say.
So
10:08:07
11
they would act as a surrogate for the target population.
10:08:11
12
And in the two studies that I do, I have representative
10:08:14
13
samples.
10:08:18
14
Now, in a qualitative study, a qualitative study
10:08:19
15
is really best thought of as deep background.
16
study in and of itself, as used in this report, and it's
10:08:27
17
providing input to the design of the questionnaire.
10:08:33
18
a result, what I'm trying to do is have people who are
10:08:40
19
Samsung smartphone or tablet users, it does not have to be
10:08:44
20
randomly distributed across any demographic characteristic,
10:08:49
21
as long as, in some sense, they help me understand words
10:08:53
22
and phrases that's going to be helpful.
10:08:58
23
It's not a
So as
If I were trying to project from the qualitative
10:08:23
10:09:00
24
sample, which I'm not, then I might want it to be either
10:09:03
25
representative or random.
10:09:06
But I'm appropriately using the
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qualitative sample.
Q.
Okay.
10:09:09
You mentioned -- you mentioned the phrase
"target population."
What is your target population here?
10:09:11
10:09:15
4
A.
For which study?
10:09:19
5
Q.
For the smartphone study.
10:09:20
6
A.
So we're now talking about the quantitative
10:09:23
7
8
9
10
questionnaire.
Q.
10:09:27
Well, you -- you used the phrase.
I'm just -- I
need to understand how you meant it in what you just said.
A.
Well, I think my report's very clear.
I did two
10:09:27
10:09:29
10:09:34
11
studies.
12
smartphones, and the other was a conjoint study for
10:09:40
13
tablets.
10:09:43
14
sure that I was confident in those studies.
15
switching gears now and we're talking about the conjoint
10:09:51
16
study for smartphones?
10:09:54
17
I then described some other things I did to make
And are we
10:09:37
10:09:48
Well, I just need to -- I just need to know how
10:09:55
18
you are defining that term, "target population," because
10:09:59
19
you used it in your last answer.
10:10:02
20
Q.
One was a -- basically a conjoint study for
A.
Well, the target population is -- for the conjoint
10:10:05
21
study are consumers or people who, I guess "own" is the
10:10:10
22
characteristic we use, Samsung smartphones that are at
10:10:17
23
issue in this case.
10:10:23
24
Q.
And what about the tablets?
10:10:30
25
A.
The tablet study, the conjoint study, the target
10:10:34
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population are -- is people who own Samsung tablets that
10:10:38
2
are at issue in this case.
10:10:42
3
4
Q.
So that the people at AMS, they're the ones who
conducted these interviews; correct?
10:10:55
10:11:02
5
A.
Yes, that's correct.
10:11:04
6
Q.
And do you know who at AMS conducted these
10:11:05
7
interviews?
10:11:08
8
A.
Yes, I do.
10:11:08
9
Q.
Can you tell me their names?
10:11:09
10
A.
The people who conducted the qualitative
10:11:12
11
interviews, that's the ones we're talking about now?
10:11:16
12
Q.
Correct.
10:11:18
13
A.
Okay.
10:11:19
And I've already provided the spelling to
14
the court reporter, Elizabeth -- she just got married, so I
10:11:22
15
may not pronounce her name right -- Valaquez.
10:11:29
16
other one was Patty Yanes.
And then the
10:11:35
17
Q.
Do you know how to spell that last name?
10:11:41
18
A.
Yes, I do.
10:11:43
19
Q.
And did Elizabeth Valaquez and Patty Yanes, did
It is Y-a-n-e-s.
10:11:59
20
they know that this survey -- these interviews were being
10:12:04
21
undertaken to support a report that you were going to
10:12:10
22
submit on behalf of Apple in this litigation?
10:12:13
23
A.
This is qualitative background information.
It's
24
possible they knew.
25
this is really just information I'm using in the background
I -- I don't recall.
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to help design a survey.
2
3
Q.
10:12:27
Did you tell them that it was -- it was to support
a report you were going to submit on behalf of Apple?
10:12:29
10:12:33
4
A.
I do not recall telling them.
10:12:36
5
Q.
What's -- what would be the standard procedure?
10:12:38
6
A.
For qualitative interviews, it could go either
10:12:43
7
way.
There's no -- again, it's not relevant, because we're
10:12:47
8
really just trying to design a survey and understand what's
10:12:52
9
going on.
10:12:55
10
Q.
It's not a study in and of itself.
And do you know -- do you know, did they tell the
10:13:02
11
20 people in the qualitative interviews, did the people
10:13:07
12
from AMS tell the interviewees that this was to support a
10:13:11
13
report in litigation?
10:13:17
14
15
16
17
A.
I'm confident that they did not, but, again,
10:13:23
that's a standard procedure.
Q.
10:13:27
But you don't know if they -- you don't know
10:13:28
whether they did or not; right?
10:13:29
18
A.
I would be surprised if they did.
10:13:30
19
Q.
And what do you know about the -- the background
10:13:37
20
21
of Elizabeth Valaquez?
A.
10:13:38
Well, I know that, again, they've gone through AMS
10:13:42
22
training, that I've spoken to them a number of times;
10:13:46
23
they're well aware; they're good qualitative interviewers.
10:13:50
24
The qualification for qualitative interviewer is really
10:13:56
25
someone who can speak and can listen very carefully.
10:14:00
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2
none of those things.
Q.
Yeah.
10:44:10
I was asking about any sort of prior
10:44:11
3
experience that she may have had dealing specifically with
10:44:14
4
either smartphones or tablets.
10:44:17
5
this project, do you know whether she had any specific
10:44:22
6
training in smartphones or tablets?
10:44:25
Prior to her undertaking
7
A.
Do you mean did she get a course in smartphone --
10:44:29
8
Q.
Well, has she ever researched smartphone
10:44:32
9
10
customers, tablet customers?
Had she done any of that
background work prior to this project?
11
MR. ILLOVSKY:
12
Objection.
Do you know?
Asked and
10:44:35
10:44:38
10:44:45
answered.
10:44:46
13
A.
I don't know for sure.
10:44:47
14
Q.
Okay.
10:44:48
15
And is that the same -- would your answer
be the same as to Ms. Yanes?
10:44:51
16
A.
I don't know for sure.
10:44:57
17
Q.
Okay.
10:44:58
18
And did you deal directly with Ms. Valaquez
on this project?
10:45:11
19
A.
Well, did I speak to them, yes.
10:45:16
20
Q.
Okay.
10:45:18
21
to Ms. Valaquez about this project?
22
A.
Daily?
23
Q.
Okay.
24
25
Do you remember about how often you spoke
Was it daily?
It certainly wasn't daily.
10:45:30
Do you remember about how many
conversations you had with her about this project?
A.
10:45:24
No.
10:45:33
10:45:33
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Q.
Is it more than 50?
10:45:37
2
A.
No, it wasn't more than 50.
10:45:41
3
Q.
Was it fewer than ten?
10:45:42
4
A.
You know, it's the ballpark of that, maybe.
10:45:46
5
Q.
Okay.
10:45:50
6
A.
But, again, bright lines, more than ten, less than
10:45:50
7
ten, that's a hard answer for me to give.
10:45:53
8
Q.
Okay.
9
A.
Yes, they were telephone.
10:45:59
10
Q.
They were all telephone conversations?
10:46:00
11
A.
Oh, I'm trying to remember.
10:46:06
And were these telephone conversations?
10:45:56
I do remember some of
12
the AMS people coming to my office once, but I don't
10:46:21
13
remember whether Elizabeth or Patty were -- were involved
10:46:25
14
in that visit.
10:46:30
15
Q.
Was that visit about this case?
10:46:31
16
A.
Yes.
10:46:33
17
Q.
Okay.
So you -- you don't know if -- you don't
10:46:34
18
know if that was about the in-depth interviews; right?
19
could have been about the pretest; it could have been about
10:46:46
20
the study?
10:46:49
21
22
23
24
25
MR. ILLOVSKY:
A.
It
Objection to form.
The visit was as part of the design of the
questionnaire.
Q.
10:46:40
10:46:50
10:46:53
10:46:56
Do you remember anything specifically that you
discussed with Ms. Valaquez in these conversations that you
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2
had with her?
A.
10:47:14
Well, we discussed what she's learning, how people
10:47:17
3
describe smartphones, and, you know, as developing the
10:47:24
4
questionnaire, are these features the type of features that
10:47:35
5
people can understand the phrasing of; are they the type of
10:47:39
6
features that people mentioned as being important, or at
10:47:42
7
least, you know, part of their overall decision making.
10:47:45
8
9
10
Q.
So did she ever -- did she ever write you a memo
10:47:58
or any other -- did she put this ever down like in an
10:48:01
e-mail or some sort of document that she sent you?
10:48:06
11
MR. ILLOVSKY:
12
Objection to form.
10:48:12
Compound.
10:48:13
13
Q.
Did she ever do it that way?
10:48:13
14
A.
Not that I recall.
10:48:15
15
Q.
Okay.
10:48:16
16
So all your communications with her about
the in-depth interviews, they were oral?
10:48:20
17
A.
To the best of my recollection, they were oral.
10:48:22
18
Q.
Okay.
10:48:24
19
A.
Yes, that would be correct.
20
21
And would that be the same for Patty Yanes?
I'm -- as you know, I have a cold.
10:48:29
I was
wondering if at some point we could have a break.
22
MR. GALVIN:
23
right now if you want.
We can take a break
24
THE WITNESS:
25
THE VIDEOGRAPHER:
10:48:32
10:48:34
10:48:37
10:48:38
Okay.
10:48:39
Going off the
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record.
The time is 10:48.
2
(Recess.)
3
THE VIDEOGRAPHER:
10:48:40
4
5
6
record.
10:48:42
We're back on the
The time is 10:57.
10:58:04
BY MR. GALVIN:
10:58:07
Dr. Hauser, earlier you mentioned that a firm
10:58:10
7
called Bernett selected the 20 people for the in-depth
10:58:13
8
interviews; correct?
10:58:18
9
10
11
Q.
10:57:35
A.
Well, I mean they provide a sample, and AMS then
selected them.
Q.
10:58:22
10:58:26
They -- they provided -- so did they provide --
10:58:26
12
did they offer AMS a pool larger than 20, and then AMS
10:58:30
13
selected 20 from that larger pool?
10:58:36
14
A.
I don't recall.
But they -- chances are they
15
would provide names, and AMS would then call.
16
know, you can't always reach everybody.
17
broader set of names.
18
Q.
Okay.
And, you
So it would be a
10:58:38
10:58:43
10:58:47
10:58:50
So would it be standard to just then select
10:58:51
19
the 20 people, the first 20 people that AMS was able to
10:59:02
20
reach?
10:59:07
21
MR. ILLOVSKY:
22
23
Objection to form,
10:59:08
vague.
A.
10:59:09
Well, this is a set of people who are smartphone
10:59:10
24
users that Bernett has either pre-recruited or part of
10:59:13
25
their panel, and AMS is trying to do qualitative
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time they were reasonably complete.
2
11:20:31
But we began to discover that we wanted a better
11:20:35
3
way.
4
looked into procedures where you say these two are most
11:20:44
5
similar; this is -- which one of the three things, which is
11:20:49
6
dissimilar.
11:20:54
7
looked into a lot of different ways of getting this
11:20:57
8
information.
11:21:00
And so we looked into a lot of different methods.
9
We looked into open-ended interviews.
We
We
And, I remember, she's now a chaired professor at
11:20:39
11:21:01
10
Utah, Professor Abbie Griffin and I basically undertook a
11:21:09
11
study, and also Steve Gaskin, who's at Applied Marketing
11:21:14
12
Science now, another one of my students, we -- we tried a
11:21:19
13
number of different methods.
And I don't want to bore you
11:21:22
14
with all the various methods.
But the ones we found most
11:21:26
15
useful were the open-ended, qualitative, voice of the
11:21:29
16
customers type interviews.
11:21:34
17
at the time that 10 to 20 were sufficient.
18
published this.
19
with it.
20
And we were somewhat surprised
And we
11:21:39
And, you know, a lot of mathematics along
And we've been using it ever since.
11:21:42
11:21:46
And, of course, over time, you know, as we train
11:21:48
21
people at AMS, they get very good at asking the questions.
11:21:51
22
But I found that by doing open-ended interviews, it really
11:21:55
23
helps me design a good conjoint analysis questionnaire.
11:22:00
24
also helps me design perceptual mapping questionnaires; it
11:22:03
25
helps me design other questionnaires.
11:22:08
I -- I would tend
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probably not to do a market research study unless I had,
11:22:10
2
you know, previous -- was just repeating a questionnaire
11:22:16
3
without qualitative interviews, but there are other
11:22:19
4
researchers who have other ways of finding out information
11:22:21
5
that will help them write a questionnaire.
11:22:25
6
7
8
9
Q.
Do you know if -- do you know whether Ms. Valaquez
took notes during these interviews?
A.
I don't think she did.
11:22:32
11:22:38
It's -- it's very
11:22:42
interesting, and, again, we tried this.
It's not that
11:22:47
10
it's -- it's not without some thought.
If I take notes,
11:22:50
11
and I see you're taking notes as I'm -- as you're talking
11:22:58
12
to me, although right now you're staring at me, and, you
11:23:02
13
know, you're trying to listen to every word I say and take
11:23:06
14
it in.
11:23:09
15
carefully to consumers.
16
distracts them.
17
want this to be a conversation back and forth.
We want the interviewers to be able to listen very
18
If they're taking notes, this
It also somehow stops the rapport.
And we
11:23:14
11:23:18
11:23:24
So we want the interviewers to really concentrate
11:23:26
19
on the interviewee and probe back and forth.
20
trying to get to the point where they understand what's
11:23:35
21
going on.
That helps me make
11:23:38
22
the decisions for the questionnaire.
It's -- as I've said
11:23:43
23
earlier, it's neither necessary nor sufficient.
24
another input into the design of the questionnaire.
25
Q.
They pass that along to me.
Okay.
They're
It's
So you've mentioned that they passed it
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along.
2
the interview -- let's just take -- let's just take the
11:24:07
3
very first interview that Ms. Valaquez conducted, the first
11:24:11
4
in-depth interview she conducted.
11:24:18
They -- do you have any idea, after they completed
11:24:01
5
A.
Okay.
11:24:19
6
Q.
Do you have any understanding as to how much time
11:24:20
7
passed from when that interview concluded until when Ms.
11:24:22
8
Valaquez told you about that first in-depth interview?
11:24:27
9
10
A.
Well, you're creating something -- the way you've
described it is not how it happened.
11:24:34
11:24:40
11
Q.
Okay.
12
A.
So the way you've described it, you said, "Here's
Tell me, you can --
11:24:41
11:24:43
13
an interview," she tells me everything about the interview.
11:24:46
14
No.
I think I've made it pretty clear throughout this
11:24:48
15
whole process that it's -- these interviews build upon one
11:24:53
16
another.
11:24:58
17
to get this deep understanding, and then they brief me.
And during this process, you know, they're trying
11:25:02
18
Q.
At the end of all of the 20 interviews?
11:25:05
19
A.
At the end of the -- well, if I'm unhappy with the
11:25:08
20
briefing, I'll have them go do more, of course.
21
I was happy at this point, and I felt that they -- they
11:25:15
22
gave me a sufficient number of attributes that seemed to
11:25:18
23
make sense; they had good face validity; they checked out
11:25:21
24
with respect to websites.
11:25:25
25
into having this distraction attributes into the conjoint
But -- but
You know, all the things that go
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analysis.
2
11:25:32
So they served their purpose, I was very
11:25:32
3
comfortable with their purpose, and I think the
11:25:34
4
interviews -- the qualitative interviews were one of the
11:25:37
5
many inputs to designing that questionnaire.
11:25:42
6
Q.
Okay.
I think you mentioned earlier that it's
11:25:45
7
your understanding that the qualitative interviews occurred
11:25:47
8
over a span of two weeks; correct?
11:25:51
9
A.
I -- I think what I said, and I'm not sure, you
11:25:54
I -- I don't know exactly how long, the ballpark of
11:25:57
10
know.
11
two weeks.
12
Q.
But I -- I don't know.
Okay.
11:26:04
Why did you say two weeks, or how is
13
that -- why did you -- why did you say two weeks?
14
what's the basis of that understanding?
What --
11:26:05
11:26:09
11:26:12
15
A.
16
interviews.
11:26:18
17
Q.
Do you know whether after -- after an interview
11:26:19
18
was conducted, the interviewer made notes for themselves
11:26:26
19
about what happened in that particular interview?
11:26:34
20
21
A.
That's roughly how long it takes to do 20
I don't know for sure.
I'd be surprised if they
did, but I don't know for sure.
11:26:16
11:26:41
11:26:43
22
Q.
Why would -- why would that surprise you?
11:26:49
23
A.
Well, what the interviewer is trying to do is, you
11:26:52
24
know, they're trying to build this -- this understanding;
11:26:55
25
and, you know, at some point they're going to come and say,
11:26:58
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"Okay, here are a set of features, Dr. Hauser."
2
know, I'll start writing them down, and, you know, with
11:27:09
3
some help, obviously, I listen to them, they're
11:27:11
4
professionals, and then we'll try to create some levels
11:27:14
5
that make sense.
11:27:17
6
expertise in kind of knowing how to write questions, also,
11:27:22
7
you know, looking at the Internet and seeing what else is
11:27:26
8
out there.
11:27:30
9
And, you
11:27:01
And, of course, you know, my own
All these things go into that design.
Ultimately I do a study.
And the study stands on
11:27:32
10
its own.
And I think probably the best way to think about
11:27:38
11
it is if I wrote down attributes that were poorly phrased,
11:27:42
12
then we would pick it up in the pretest.
11:27:47
13
just waste time and money.
14
want to get that -- that right.
15
attributes that were unimportant, then we would pick that
11:27:58
16
up in the conjoint analysis.
11:28:01
17
And that would
So I don't want to do that.
I
Also, if I wrote down
So the study -- again, some people, conjoint
11:27:51
11:27:55
11:28:03
18
analysis, just write down the attributes, and then they
11:28:09
19
rely on the pretests and the conjoint analysis itself to
11:28:12
20
pick up these things.
11:28:16
21
I like to start by having an understanding of the market,
11:28:19
22
or at least an understanding of the words and phrases of
11:28:22
23
the consumers in the market.
11:28:27
24
25
Q.
That's not the way I like to do it.
So let's -- let's -- let's assume that you're
right, that the in-depth interview process took two weeks.
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A.
If we take a look at my --
2
MR. ILLOVSKY:
3
4
Objection to form.
A.
Okay.
Wait.
11:33:28
Wait.
11:33:30
Vague.
11:33:31
If we look at page 6, paragraph 7, of my
11:33:41
5
expert report, which is Exhibit 1, "I was asked by counsel
11:33:51
6
for plaintiff to design and conduct two surveys, one for
11:33:57
7
smartphones and one for tablets, to determine the price
11:34:02
8
premium," et cetera.
11:34:04
9
10
11
I -- that's -- those studies were not done by
interviewers.
Q.
Those studies were Internet studies.
In Exhibit -- what's been marked as Exhibit 13, so
11:34:05
11:34:09
11:34:13
12
do you read -- do you read this section as only pertaining
11:34:21
13
to the actual survey conducted in the conjoint study?
11:34:27
14
A.
The qualitative interviews weren't -- were
11:34:36
15
background to help me design the study.
16
this particular paragraph is -- she's stating it for
11:34:43
17
surveys, okay, not for qualitative interviews.
11:34:48
18
qualitative interviews are not part of my survey.
This is not --
Again, the
11:34:38
11:34:53
19
Q.
But --
11:34:57
20
A.
You're reading her -- you're reading her
11:34:59
21
statements out of context.
22
Q.
23
study?
24
A.
11:35:02
25
The qualitative interviews are not part of your
11:35:03
11:35:06
The qualitative -MR. ILLOVSKY:
11:35:07
Objection.
Misstates
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2
the prior testimony.
Okay.
11:35:12
A.
11:35:10
The qualitative interviews helped me design
3
the studies that I -- I did.
4
nor sufficient.
5
a survey.
11:35:23
6
Q.
11:35:24
7
study?
They were background that helped me write
So, in that sense, aren't they involved in your
11:35:16
11:35:20
11:35:29
8
MR. ILLOVSKY:
9
10
They were neither necessary
Objection to form.
11:35:30
Argumentative, vague.
Yeah.
11:35:34
A.
11:35:32
You -- I mean, again, let's -- let's be
11
very clear what we have.
12
done that were background, and then we have a study.
13
The study is 100 percent reproducible.
14
providing -- provided all the materials.
15
Internet study.
16
You can -- you can pretest it yourself.
17
our data.
18
to it.
19
I've been certainly instructed -- I've given instructions
11:36:11
20
that everything related to the study has been provided.
11:36:13
21
Now, there were things, information, you know,
11:36:17
We have some things that were
Okay.
You've been
The study is the
And that's what you can work -- work from.
You can analyze
You know, you can have new respondents respond
So it's entirely testable.
And I understand that,
11:35:36
11:35:39
11:35:42
11:35:46
11:35:50
11:35:57
11:36:01
11:36:04
22
that helped me write the study, write the questionnaire,
11:36:19
23
and that's background.
11:36:23
24
described those to you.
25
Q.
And, yeah, that's -- you know, I've
11:36:27
So isn't it -- isn't it fair to say that one of
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2
the steps in this particular study involved interviews?
A.
There were --
3
Objection to form.
5
6
11:36:47
MR. ILLOVSKY:
4
Well, wait a minute.
11:36:48
Vague.
11:36:49
Go ahead.
A.
Okay.
11:36:39
11:36:51
There were 455 conjoint analysis interviews
11:36:52
7
for the smartphone, and there were 415 conjoint analysis
11:37:00
8
interviews for the tablet study.
11:37:04
9
interviews.
11:37:09
Q.
11:37:09
10
11
12
So, yes, there were
And what about the -- and weren't there 20
qualitative interviews and 20 pretest interviews?
A.
11:37:12
There were 20 qualitative interviews that were
11:37:16
13
part of helping me design the study, and there were 20
11:37:22
14
pretest interviews to help me decide that the study in fact
11:37:25
15
was legible, but they're not the study per se.
11:37:29
16
Q.
It's not the study per se, but the interviews --
11:37:44
17
the interviews, those were -- weren't those part of the --
11:37:50
18
weren't those part of the survey because they formed the
11:37:56
19
basis of the survey?
11:37:58
20
MR. ILLOVSKY:
Objection to form.
11:38:01
21
It's argumentative, mischaracterizes the
11:38:03
22
prior testimony.
11:38:05
23
24
25
A.
They were neither necessary nor sufficient.
helped me design the study.
MR. ILLOVSKY:
They are not --
11:38:11
11:38:14
Is that the study or
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A.
Oh, God, I'm trying to remember this.
I'm trying
14:33:45
2
to remember whether it's within the 16, within the 4, or
14:33:51
3
within the total.
14:33:55
4
sure.
I'd have to go look that up again to be
14:33:59
5
Q.
Okay.
14:34:00
6
A.
But basically what we're trying to do is you can
14:34:02
7
see the opposite, that if I had, say, a particular level
14:34:06
8
appearing with another features level a lot, that could
14:34:11
9
make my design inefficient, or if I had the levels not
14:34:17
10
balanced essentially across people and across attributes,
14:34:22
11
that also could lead to inefficiencies.
14:34:26
12
So there's an algorithm -- again, I can look up
14:34:30
13
the details of it -- that tells me how to level balance it.
14:34:33
14
And I think we've -- someplace in here, we've given the
14:34:38
15
Sawtooth CVC technical paper reference, and you can just
14:34:41
16
look it up yourself as well.
14:34:47
17
the details of what level balancing does.
18
But I'm trying to remember
14:34:49
I can say, though, that we did post-test the
19
design, and the design is 100 percent efficient.
20
worked.
21
Q.
So it
14:34:52
14:34:55
14:35:01
Within each -- for each respondent, do you know
14:35:10
22
how many -- how many -- were all 64 hypothetical products
14:35:14
23
they were shown, were those all different?
14:35:21
24
25
A.
No, no, no.
They're randomly chosen, right,
subject to these criterion -- criteria.
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2
Q.
So do you know how many different hypothetical
products a respondent saw?
14:35:35
3
A.
No.
4
Q.
They -- they were generated randomly for -- for
5
But we can get that from the data.
each respondent?
6
A.
14:35:32
14:35:39
14:35:44
14:35:47
Each time we hit a choice task subject to these
14:35:49
7
criterion -- criteria, they in fact are randomly generated,
14:35:52
8
yes.
14:35:57
9
10
Q.
Okay.
So we did, what was that, we came up with
that number of like 4,000 or something --
14:35:57
14:36:05
11
A.
Well, that's the total number of possible --
14:36:07
12
Q.
Configurations?
14:36:14
13
A.
-- configurations, right.
14
15
That's just taking 4 to
the 7th, which is 2 to the 14th.
Q.
Okay.
14:36:15
14:36:21
So that the standard method of -- of level
14:36:26
16
balancing, that's contained within the Sawtooth software;
14:36:29
17
is that what you said?
14:36:32
18
A.
Yes, it is.
19
Q.
Okay.
14:36:33
All right.
Let's now go on to pretesting,
14:36:35
20
and you talk about that starting at paragraph 42 of your
14:36:40
21
report, which is on page 23.
14:36:43
22
A.
Yes.
14:36:51
23
Q.
So how do pretests -- you say that you removed or
14:36:51
24
minimized pretest help to assess the potential for and
14:36:55
25
remove or minimize demand artifacts and to ensure that all
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survey questions were understood as intended.
2
pretests reduce demand artifacts?
3
4
A.
So how do
14:37:06
14:37:10
Well, if we identify them and we rephrase so that
they're not there.
14:37:13
14:37:18
5
Q.
And how do you identify them?
14:37:21
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A.
Well, as the -- these are -- these are serious
14:37:25
7
pretests.
8
they will ask at the end of completing the survey questions
14:37:33
9
such as "What was the purpose of the survey?"
14:37:36
When -- as the interviewer is going through,
14:37:30
You know,
10
"Did the survey indicate to you that you should answer one
14:37:41
11
way or the other?"
14:37:48
12
but we -- we want -- people naturally are going to say,
14:37:51
13
"Yes, this feature was about making choices among
14:37:54
14
smartphones," or it might say that, you know, "You varied a
14:37:58
15
number of features, and you made me make a choice."
14:38:03
16
may be even smart enough to say, "You want to figure out
14:38:06
17
how much I want to pay for these features."
14:38:09
18
but they may do that.
19
It depends upon the actual interviewer,
They
That's rare,
14:38:13
What we don't want is we don't want them to
14:38:15
20
realize that we're focusing on the touchscreen feature.
21
don't want them to say, "Oh, this is for litigation."
22
don't want them to say, "Oh, this is being done to get a
14:38:23
23
high number" or a low number or whatever.
14:38:31
24
they sort of say a general statement, because, you know,
14:38:36
25
they are -- they are smart people, by and large, you know,
14:38:38
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that's okay.
2
14:38:43
But if there is a demand artifact there, then I'll
14:38:44
3
go back, and I'll rewrite the survey in such a way that we
14:38:48
4
get rid of that demand artifact.
14:38:52
5
have to do some more pretests where we continue on.
We
14:38:57
6
didn't see any demand artifacts, but we did do a demand
14:39:01
7
artifact test, and we did it explicitly.
14:39:04
8
9
Q.
And, you know, then we'd
The -- you know, the website printouts that we
14:39:08
looked at, they didn't -- none of them, you know, mentioned
14:39:11
10
touchscreen reliability.
14:39:16
11
that by asking them about touchscreen reliability, you
14:39:19
12
focussed them on that feature?
14:39:22
13
A.
So do you think it's possible
This definitely is something that the pretests are
14:39:24
14
looking for.
15
reliability," we would have said, "Okay, we need to
14:39:32
16
disguise it further," and that did not come up.
14:39:35
17
18
Q.
If they said, "Now, this is about touchscreen
That didn't come up in any of the 20 people that
you talked to?
14:39:28
14:39:37
14:39:40
19
A.
That's right.
14:39:42
20
Q.
Okay.
14:39:44
21
A.
It's also from Bernett.
14:39:48
22
Q.
These aren't the same people?
14:39:50
23
A.
Of course not.
14:39:52
24
Q.
And as with the -- the 20 people that Bernett got
14:39:55
25
Who -- where did you get these 20 people?
to -- got for AMS to interview in the -- the in-depth
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interview, the qualitative portion, do you know anything
14:40:10
2
about the demographics of these 20 people?
14:40:15
3
A.
Okay.
Are we going to spend another two hours on
14:40:18
4
this?
5
one, if they understand survey research, would expect the
14:40:30
6
pretest to be matching up to any vector of demographics.
14:40:33
7
That would be incorrect and would -- would suggest a
14:40:36
8
person's not an expert.
14:40:39
9
you want to have some women, some men, some old, some
14:40:44
10
young, you know, basically to seeing how human beings react
14:40:49
11
to the survey, and that's what we did.
So pretty much all
14:40:54
12
the answers I gave this morning for qualitative interviews
14:40:58
13
apply to the pretests.
14:41:01
14
15
16
Q.
These are a set of, again, qualitative pretests.
No
In fact, what you want to do is
So are -- what -- what -- what population are
these 20 people representative of?
A.
In general, human beings.
14:40:21
14:41:03
14:41:07
But they are definitely
14:41:14
17
Samsung smartphone -- English speakers, English speaking.
14:41:19
18
In general they are smartphone -- Samsung smartphone or
14:41:27
19
Samsung tablet users.
14:41:30
20
Q.
You know that for sure?
14:41:39
21
A.
That was to be the recruit, yeah.
14:41:41
22
Q.
And did you -- did you have -- did you direct
14:41:46
23
Bernett personally in the selection of the 20 people to
14:41:51
24
participate in the pretest?
14:41:56
25
A.
Well, I think all the answers I gave this morning
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A.
I'm testifying -- I'm sorry -- hesitating.
15:22:51
2
Responsible -- I mean there's a clerical function here
15:22:55
3
which is typing changes in.
15:22:59
4
the technical person at Applied Marketing Science.
5
give -- give you his name, if you'd like.
6
7
8
9
Q.
And that may have been done by
I can
And --
15:23:08
How were those changes conveyed to the technical
person at Applied Marketing Science?
A.
15:23:12
15:23:16
Well, recall that I'm talking to my development
team during this process.
15:23:05
My development team includes
15:23:19
15:23:22
10
Jason and Patty.
It also includes their supervisors, Steve
15:23:27
11
Gaskin and Shelley Schussheim, both of which I've given you
15:23:32
12
the spelling of.
15:23:36
13
know, they'll call, we'll talk about it.
14
changes that I'll recommend.
15
changes to the survey.
16
where the programming actually makes those changes.
17
then the pretest continues.
18
Q.
And usually it's a conference call.
You
And there are
15:23:43
And then they'll make the
15:23:50
Again, there's a clerical step
15:23:53
And
15:24:00
15:24:03
What are some of the changes that you remember
15:24:16
19
occurring in the survey besides what's -- besides what's on
15:24:20
20
the -- the summary of changes?
15:24:24
21
recall that -- other ways that the survey changed?
22
recall anything else?
23
A.
Is there anything else you
Do you
15:24:29
15:24:39
I -- the -- I think Exhibit 9, Exhibit H, is a
15:24:39
24
good description of the changes or things we learned.
25
obviously this was reflected in word -- wording changes.
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But, you know, there's only one survey that I used to
15:24:57
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collect data, and that's the survey in the end.
15:25:01
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not as if we are collecting data, analyzing data, changing
15:25:05
4
the data, in -- in a way that will favor one party or the
15:25:10
5
other.
15:25:14
6
this point as to whether or not the questions are
15:25:17
7
understandable.
15:25:19
8
9
Q.
We're just not doing that.
Okay.
So it's
We were just worried at
And after -- after, you said, about two
15:25:24
weeks and, you know, multiple changes, you were satisfied
15:25:29
10
that the -- the questionnaire was easy to understand;
15:25:34
11
right?
15:25:34
12
A.
This is what was reported to me, that people now
15:25:38
13
understand the question well, they're not picking up any
15:25:42
14
demand artifacts, and they're actually asking, doing probes
15:25:46
15
for them, that respondents can answer the question.
And so
15:25:48
16
now -- now we start the study.
Everything up to this point
15:25:52
17
has been designing the study.
And now I, let's say, pull
15:25:57
18
the trigger on the study, and now we're actually going to
15:26:02
19
start collecting data.
15:26:05
20
It better have been right at that point.
21
was right.
22
the high 90s or at least mid to high 90s.
23
completed the survey once they started it.
24
internal validity.
25
good -- we were able to field a study.
We got very high completion rates.
And it
They're in
So this process worked.
So people
15:26:12
15:26:19
We've good
15:26:24
We got a
15:26:27
It's the study
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that's important.
2
by which the study was designed.
3
Q.
Okay.
The stuff before that is just the means
15:26:35
15:26:37
Let's talk about the -- let's talk about
15:26:39
4
the sample, and that's beginning in paragraph number 48 in
15:26:43
5
what's been marked as Exhibit 1.
15:26:48
6
sample was a willingness to participate in research
15:26:56
7
surveys; right?
15:27:02
One characteristic of the
8
A.
This is a panel, correct.
15:27:05
9
Q.
So is there any bias associated with willingness
15:27:08
10
11
to participate in surveys?
A.
15:27:12
You know, we've been -- I remember basically when
15:27:14
12
I was research director at NSF Center, we were -- we were
15:27:21
13
worried about this early on, that suddenly the modality of
15:27:28
14
the Internet was coming in, a lot of product development
15:27:35
15
research was going to the internet, and it was fairly new,
15:27:38
16
and we did worry about it early on.
15:27:42
17
validity tests; they -- they seemed to be fine.
18
And we did some
15:27:45
What's happened at this point in 2012 is these
15:27:48
19
Internet panels are very well managed, and it is true that
15:27:52
20
they are opt-in panels.
15:27:59
21
absolutely every market research you do is opt-in.
22
we don't have any evidence that the Internet panels, which
15:28:13
23
are opt-in panels, are causing any bias.
15:28:15
24
contrary, we've got some pretty good evidence that they
15:28:21
25
work well.
15:28:24
And if you think about it,
So, but
And, to the
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PLEASE ATTACH TO THE DEPOSITION OF JOHN HAUSER
2
CASE:
3
DATE TAKEN:
APPLE INC. VS. SAMSUNG ELECTRONICS CO., LTD., ET AL
APRIL 27, 2012
4
ERRATA SHEET
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Please refer to Page 272 for Errata Sheet instructions and
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distribution instructions.
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PAGE
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___________________________________________________________
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___________________________________________________________
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___________________________________________________________
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___________________________________________________________
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___________________________________________________________
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___________________________________________________________
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___________________________________________________________
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LINE CHANGE
REASON
I have read the foregoing transcript of my
16
deposition, and except for any corrections or changes noted
17
above, I hereby subscribe to the transcript as an accurate
18
record of the statements made by me.
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Executed this _____ day of ____________, 2012.
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_____________________
JOHN HAUSER
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COMMONWEALTH OF MASSACHUSETTS
SUFFOLK, SS.
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I, JAMES A. SCALLY, RMR, CRR, a Certified
Shorthand Reporter and Notary Public duly commissioned and
qualified in and for the Commonwealth of Massachusetts, do
hereby certify that there came before me on the 27th day of
April, 2012, at 9:31 a.m., the person hereinbefore named,
JOHN HAUSER, who provided satisfactory evidence of
identification as prescribed by Executive Order 455 (03-13)
issued by the Governor of the Commonwealth of
Massachusetts, was by me duly sworn to testify to the truth
and nothing but the truth of his knowledge concerning the
matters in controversy in this cause; that he was thereupon
examined upon his oath, and his examination reduced to
typewriting under my direction; and that this is a true
record of the testimony given by the witness to the best of
my ability.
I further certify that I am neither
attorney or counsel for, nor related to or employed by, any
of the parties to the action in which this deposition is
taken, and further, that I am not a relative or employee of
any attorney or counsel employed by the parties hereto or
financially interested in the action.
Dated: April 28th, 2012.
My Commission Expires: April 23, 2015
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_________________________
James A. Scally, RMR, CRR
CSR/Notary Public
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