McMorrow et al v. Mondelez International, Inc.

Filing 212

Order (1) Granting Motion for Final Approval of Class Settlement (ECF No. 206 ); (2) Granting Motion for Attorneys' Fees, Costs, and Service Awards (ECF No. 200 ); and (3) Overruling Objection to Motion for Attorneys; Fees, Costs, and Service Awards (ECF No. 201 ). Signed by Judge Cynthia Bashant on 4/8/22. (jmo)

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UNITED STATES DISTRICT COURT

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SOUTHERN DISTRICT OF CALIFORNIA

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PATRICK MCMORROW, et al.,

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Case No. 17-cv-02327-BAS-JLB

Plaintiffs,

ORDER:

v.

(1) GRANTING MOTION FOR
FINAL APPROVAL OF CLASS
SETTLEMENT (ECF No. 206);

MONDELEZ INTERNATIONAL, INC.,
Defendant.

(2) GRANTING MOTION FOR
ATTORNEYS’ FEES, COSTS, AND
SERVICE AWARDS (ECF No. 200);
AND

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(3) OVERRULING OBJECTION TO
MOTION FOR ATTORNEYS’ FEES,
COSTS, AND SERVICE AWARDS
(ECF No. 201)

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Patrick McMorrow, Marco Ohlin, and Melody DiGregorio (collectively,

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“Plaintiffs”) commenced this class action against Defendant Mondelez International, Inc.

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(“Mondelez”), alleging that Mondelez labeled its belVita breakfast biscuits as “nutritious,”

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despite the biscuits’ high added sugar content. (Compl., ECF No. 1.) The parties

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negotiated a settlement and on November 19, 2021, the Court granted preliminary

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approval. (ECF No. 197.)

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Now pending before the Court is Plaintiffs’ Motion for Final Approval of Class

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Settlement. (ECF No. 206, “Final Approval Motion.”) Plaintiffs also filed a Motion for

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Attorneys’ Fees, Costs, and Service Awards (ECF. No. 200, “Fee Motion”), and Class

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Member Shiyang Huang filed an Objection to the Fee Motion1 (ECF No. 201). Plaintiffs

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responded to Mr. Huang’s objection (ECF No. 205), and Mr. Huang submitted a

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supplemental statement (ECF No. 207). For the reasons stated below and having

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considered all arguments presented at the final approval hearing on April 4, 2022, the Court

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(1) GRANTS Plaintiffs’ Motion for Final Approval (ECF No. 206), (2) GRANTS

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Plaintiffs’ Motion for Attorneys’ Fees, Costs, and Service Awards (ECF No. 200), and (3)

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OVERRULES Shiyang Huang’s Objection to Plaintiffs’ Motion for Attorneys’ Fees (ECF

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No. 201).

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I.

PROPOSED SETTLEMENT

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After four years of litigation culminating in a successful mediation, Plaintiffs

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achieved a settlement with Defendant on behalf of the Proposed Settlement Class.2

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Although Defendant denies Plaintiffs’ allegations, the parties “wish to resolve any and all

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past, present, and future claims the Class has or may have against [Defendant] on a

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nationwide basis as they relate to the allegations in the Action.” (Settlement Agreement 1,

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ECF No. 196-2.) In consideration for the settlement, Defendant agreed to establish a non-

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reversionary common fund of $8,000,000, “which shall be used to pay all Settlement

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expenses, including Notice and Other Administrative Costs; Fee Award; Service Awards;

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Mr. Huang confirmed during the April 4, 2022 hearing that his objection is limited to the Fee Motion
and that he does not object to final approval of the settlement.

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The Settlement Class is defined as: “all persons in the United States who, between November 16, 2013
and [November 17, 2021], purchased in the United States, for household use and not for resale or
distribution, one of the Class Products.” (Settlement Agreement § 1.6.) The “Class Products” include
Defendant’s belVita Crunchy Biscuits, Soft Baked Biscuits, Bites, and Sandwiches products bearing the
phrase “nutritious steady energy,” “nutritious sustained energy,” or “nutritious morning energy.” (Id. §
1.12.)
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and Class Members’ Claims.” (Id. § 2.1.) The Settlement Agreement allows Class

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Members to file claims identifying which of the Class Products they purchased since

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November 2013, and the approximate number of purchases they made over a typical three-

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month period. (Id. § 4.1(b).) Based on the information disclosed by each claimant, an

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equation is used to calculate a corresponding cash award. 3 (Id. § 4.1(c).)

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In support of the request for final approval, Claims Administrator Postlethwaite &

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Netterville submits that to notify potential Class Members of the action, it ran several

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“banner notices [ ] across the Google display network and Verizon (Yahoo!) Ad Network

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on websites Class Members were likely to visit . . . and on social media sites Facebook and

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Instagram.” (Schwartz Decl. ¶ 5, ECF No. 206-1.) The notice advertising campaigns

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resulted in 364,287,821 impressions—tens of millions more than originally forecast at the

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preliminary approval stage. (Id.) In addition to the digital notice, the Claims Administrator

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distributed a press release across PR Newswire’s US1 and National Hispanic Newsline and

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published notice in US Weekly Magazine.4 (Id. ¶¶ 6–7.)

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By February 9, 2022—the claims submission deadline—the Claims Administrator

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had received 249,769 claims. (Id. ¶¶ 16–17.) After filtering out duplicate and otherwise

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invalid claims and providing an opportunity for claimants with invalid claims to “submit

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appropriate identification in order to validate their claims,” the Claims Administrator

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confirms that 222,227 claims remain. (Id. ¶¶ 17, 20.) Of all the potential Class Members

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who interacted with the notice, the Claims Administrator received only 46 requests to be

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excluded from the class settlement. (Id. ¶¶ 21–22.)

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Based on the distribution of calculated damages, the claimants are placed into one of five quintiles and
the quintile is assigned a standardized cash award. (Id. § 4.1(c).) Thus, the claimants, except those with
documented purchase records, recover one of five standardized cash awards based on the information
disclosed about their product purchase history. (Id.)
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To satisfy legal notice requirements, the Claims Administrator also served notice on each state and
territory Attorney General as well as the U.S. Attorney General, and received no response or objection to
the settlement. (Id. ¶ 4.) The Claims Administrator also published notice once a week for four consecutive
weeks in USA Today – Los Angeles region to satisfy California Consumer Legal Remedies Act
requirements. (Id. ¶ 8.)
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The Claims Administrator incurred total administration costs of $219,827.13 and

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calculated the net settlement fund after anticipated attorneys’ fees, service awards, and

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approved documented claims to be $4,656,746.25. (Id. ¶¶ 23, 24.) As a result, the available

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standardized cash awards for the claimants are $3.81, $9.43, $15.57, $24.76, or $52.98—

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depending on assigned quintile. (Id. ¶ 24.)

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Upon final approval of the Settlement, all Class Members are deemed to have

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released and discharged Defendant from any and all claims that are known or unknown to

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the Class Members “based on the identical factual predicate, or depend[ing] on the same

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set of facts alleged in the action regarding the Class Products.” (Settlement Agreement §

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8.1.) The parties also agreed that Plaintiffs would seek fee and service awards from the

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Court. (Settlement Agreement § 3.1.) Plaintiffs have since filed a motion requesting a fee

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award of $2,666,667 (one third of the settlement fund), costs of $288,177,73, and service

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awards totaling $22,500. (Fee Mot. 3.)

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OBJECTION

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Shiyang Huang objected to Plaintiffs’ Fee Motion arguing that Plaintiffs should

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receive 25% of the common fund in attorneys’ fees instead of the requested 33% because

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no unusual circumstances justify departure from the 25% benchmark established in the

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Ninth Circuit. (Obj. 4–7.) Additionally, Mr. Huang argues that stare decisis requires that

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the named plaintiffs’ service awards be denied. (Id. at 10).

20 III.

PLAINTIFFS’ MOTION FOR FINAL APPROVAL

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Plaintiffs correctly note that the Ninth Circuit maintains “a strong judicial policy”

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that favors the settlement of class actions. Class Plaintiffs v. City of Seattle, 955 F.2d 1268,

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1276 (9th Cir. 1992). Nevertheless, there are two issues that the Court must resolve before

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granting final approval of a settlement: class certification and fairness. Although this Court

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certified California and New York classes before the parties reached their Settlement (ECF

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No. 172), the parties defined a nationwide class in their Settlement Agreement, which the

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Court must now decide whether to certify for settlement purposes. Additionally, Federal

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Rule of Civil Procedure 23(e) “require[s] the district court to determine whether a proposed
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settlement is fundamentally fair, adequate, and reasonable” prior to final approval. In re

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Mego Fin. Corp. Sec. Litig., 213 F.3d 454, 458 (9th Cir. 2000) (citing Hanlon v. Chrysler

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Corp., 150 F.3d 1011, 1026 (9th Cir. 1998)).

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A.

Certification of the Settlement Class

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This Court previously found that the requirements of Rules 23(a) and (b)(3) are

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satisfied as to California and New York classes. (ECF. Nos 126, 172.) Expansion of the

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class to include all purchasers nationwide as well as purchasers of additional products does

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not change the class certification analysis. See Allen v. Similasan Corp., No. 12-CV-

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00376-BAS-JLB, 2017 WL 1346404, at *3 (S.D. Cal. Apr. 12, 2017). The nationwide

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class is more numerous than the originally certified classes, and the class representation is

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equally adequate. See id. Furthermore, Defendant’s alleged misconduct—selling products

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bearing false and misleading representations about the nutritional value of its products—

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appears to be uniform across the United States as well as across the Class Products. See

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id. As compared to the previously certified classes, the nationwide class presents the same

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common questions of fact and law; the claims and defenses of the representative parties

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are equally typical; and the common questions of law or fact predominate. See id. Given

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the small cost of each product and the large number of purchasers, a class action is superior

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to other available methods of adjudication. Therefore, the Court finds certification of the

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proposed nationwide class is appropriate. See id.

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B.

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The Court made an initial fairness determination in its Preliminary Approval Order,

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Fairness, Reasonableness, and Adequacy of Proposed Settlement

(ECF No. 197 ¶ 3), finding that:
[T]he Settlement Agreement (a) is the result of serious, informed, noncollusive, arms-length negotiations, involving experienced counsel familiar
with the legal and factual issues of this case and made with the assistance and
mediation services [of], Hon. Charles W. McCoy, Jr. (Ret.); and (b) meets all
applicable requirements of law, including Federal Rules of Civil Procedure 23
and the Class Action Fairness Act (“CAFA”), 28 U.S.C. § 1715.

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Prior to final approval, the Court must consider the following factors to ensure the fairness,

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reasonableness, and adequacy of the proposed settlement: “the strength of plaintiffs’ case;

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the risk, expense, complexity, and likely duration of further litigation; the amount offered

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in settlement; the extent of discovery completed, and the stage of proceedings; the

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experience and views of counsel; the presence of a governmental participant; and the

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reaction of the class members to the proposed settlement.” Staton v. Boeing Co., 327 F.3d

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938, 959 (9th Cir. 2003).

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1.

Strength of Plaintiffs’ Case, and Risk of Further Litigation

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Plaintiffs admit there are “significant risks should the case proceed through

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litigation,” including (1) disputed scientific evidence and expert testimony regarding the

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health of Defendant’s products, (2) vigorous opposition by Defendant to Plaintiffs’

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damages model, (3) potential decertification of the New York subclass, and (4) potential

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defeat at summary judgment. (Final App. Mot. 6–8.) The Court agrees that Plaintiffs face

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significant risks proceeding with the litigation, and that the settlement instead achieves a

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definite and certain result for the class. Thus, the Court finds that the first two factors—

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strength of plaintiffs’ case and litigation risk—weigh in favor of accepting the proposed

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settlement, which avoids the risk entirely and ensures tangible recovery for the class.

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2.

Consideration Offered

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In addition to injunctive relief, the parties have agreed to an $8,000,000 dollar

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common fund as consideration for the settlement. After costs of administration and

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attorneys’ fees are deducted, Class Members with valid claims will recover between $3.81

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and $52.96 with an average refund of $20.96. (Final App. Mot. 9.) Although Class

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Members might be entitled to greater compensation if their allegations were proven true,

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this does not mean that the settlement is inadequate. Linney v. Cellular Alaska P’ship, 151

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F.3d 1234, 1242 (9th Cir. 1998); accord Officers for Justice v. Civil Serv. Comm’n of the

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City & Cty. of San Francisco, 688 F.2d 615, 624 (9th Cir. 1982) (“[The] very essence of a

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settlement is a compromise, ‘a yielding of absolutes and an abandoning of highest

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hopes.’”). Here, the refunds available to the Class Members are substantial in comparison
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with other low-cost consumer goods false advertising cases, and as such the Court believes

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the consideration offered is fair and reasonable. See Hilsley v. Ocean Spray Cranberries,

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Inc., No. 3:17-CV-2335-GPC-MDD, 2020 WL 520616, at *6 (S.D. Cal. Jan. 31, 2020).
3.

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Extent of Discovery Completed and Stage of Proceedings

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This litigation has been pending for four years, including extensive motion practice

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regarding the pleadings, class certification, and expert reports. (Final App. Mot. 11.) Fact

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and expert discovery were complete at the time of the settlement, and the settlement was

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reached after mediation with the Hon. Charles W. McCoy (Ret.). See Yanez v. HL Welding,

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Inc., No. 20CV1789-MDD, 2021 WL 3054986, at *1 (S.D. Cal. July 20, 2021) (finding

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“[t]he use of an experienced private mediator and presence of discovery supports” final

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approval). The duration of this case prior to settlement suggests that “both sides had a

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strong understanding of the strengths and weaknesses of each other’s case,” and therefore

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this factor supports final approval. See Lane v. Brown, 166 F. Supp. 3d 1180, 1190 (D. Or.

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2016).
4.

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Experience and Views of Counsel

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Generally, “[t]he recommendations of plaintiffs’ counsel should be given a

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presumption of reasonableness.” Boyd v. Bechtel Corp., 485 F. Supp. 610, 622 (N.D. Cal.

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1979); cf. Stull v. Baker, 410 F. Supp. 1326, 1332 (S.D.N.Y. 1976) (holding that the court

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should consider the recommendation of counsel, and weight it according to counsel’s

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caliber and experience). Here, due especially to the experience and knowledge of Class

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Counsel, their recommendations are presumed to be reasonable, and this factor accordingly

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favors approval.
5.

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Governmental Participant

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There is no governmental participant in this case, so this factor is neutral. See Allen

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v. Similasan Corp., No. 12-CV-00376-BAS-JLB, 2017 WL 1346404, at *5 (S.D. Cal. Apr.

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12, 2017).

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Reaction of the Class to the Proposed Settlement

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Notice was administered nationwide and achieved an overwhelmingly positive

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outcome, surpassing estimates from the Claims Administrator both in the predicted reach

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of the notice (72.94% as compared to 70%) as well as in participation from the class (80%

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more claims submitted than expected). (Schwartz Decl. ¶ 14, ECF No. 206-1; Final App.

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Mot. 3.) Only 46 potential Class Members submitted exclusions (Schwartz Decl. ¶ 21),

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and only one submitted an objection—however the objection opposes the distribution of

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fees and costs rather than the settlement itself. (Obj. 3.) The Court agrees with Plaintiffs

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that the strong claims rate, single fee-related objection, and low opt-out rate weigh in favor

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of final approval.

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Further, the Court previously approved the form and manner of notice to the

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Settlement Class Members. (ECF No. 197 ¶ 10.) The Court now finds the method for

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distributing class notice was executed as previously detailed in its Preliminary Approval

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Order. (See generally Schwartz Decl.) The notice advertising campaigns undertaken by

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the Claims Administrator resulted in 364,287,821 impressions and further notice was

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achieved by press release. Id. The Court finds the notice provided to Class Members

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satisfies due process. See Fed. R. Civ. P. 23(e)(1).

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Ultimately, the Court finds (1) that class certification is appropriate for settlement

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purposes; (2) that the settlement is fair, reasonable, and adequate; and (3) that the Claims

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Administrator executed the notice program previously approved by the Court. Thus, final

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approval of the settlement is warranted.

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PLAINTIFFS’ MOTION FOR ATTORNEYS’ FEES, COSTS, AND
SERVICE AWARDS

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Having determined that final approval of the settlement is warranted, the Court now

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considers the appropriate attorneys’ fees, costs, and service awards for Plaintiffs. Class

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Counsel seeks “an award of one-third of the common fund, or $2,666,667 in attorneys’

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fees, and $288,177.73 in costs” as well as $7,500 service awards to each of the three class

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representatives. (Fee Mot. 25.) Class Member Shiyang Huang objects to Plaintiffs’
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requests on two grounds: (1) that Ninth Circuit law provides a 25% benchmark for fee

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awards absent unusual circumstances, and (2) that stare decisis requires the named

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plaintiffs’ service awards be denied. (Obj. 4, 10.)

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A.

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Courts have an independent obligation to ensure that the attorneys’ fees and class

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representative awards, like the settlement itself, are reasonable. In re Bluetooth Headsets

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Prods. Liab. Litig., 654 F.3d 935, 941 (9th Cir. 2011). Where a settlement produces a

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common fund for the benefit of the entire class, courts have discretion to employ a

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“percentage of recovery method.” Id. at 942. The percentage of recovery method has

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become the “prevailing practice” in the Ninth Circuit for awarding attorneys’ fees. In re

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Apple Inc. Device Performance Litig., No. 5:18-MD-02827-EJD, 2021 WL 1022866, at *2

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(N.D. Cal. Mar. 17, 2021). The Ninth Circuit has “established a 25 percent ‘benchmark’

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in percentage-of-the-fund cases that can be ‘adjusted upward or downward to account for

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any unusual circumstances involved in [the] case.’” Fischel v. Equitable Life Assur. Soc’y

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of U.S., 307 F.3d 997, 1006 (9th Cir. 2002). It is not sufficient, however, for the court to

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arbitrarily apply a percentage, rather it must show why the percentage and ultimate award

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are appropriate based on the facts of the case. Vizcaino, 290 F.3d at 1048. District courts

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may consider the following factors in assessing requests for attorneys’ fees calculated

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pursuant to the percentage of recovery method:

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Class Counsel’s Fee Request is Reasonable

(1) the results achieved; (2) the risk of litigation; (3) the skill required and the
quality of work; (4) the contingent nature of the fee and the financial burden
carried by the plaintiffs; and (5) awards made in similar cases.

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In re Omnivision Techs., Inc., 559 F. Supp. 2d 1036, 1046 (N.D. Cal. 2008) (citing

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Vizcaino, 290 F.3d at 1048–50. The most important factor is the “overall result and benefit

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to the class from the litigation.” Id.

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Courts are also encouraged to cross-check their percentage of recovery analysis with

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a “lodestar” calculation. In re Bluetooth, 654 F.3d at 949. In applying the lodestar method,

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the court multiplies the number of hours the prevailing party reasonably expended by a
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reasonable hourly rate for the work. Id. at 941. The hourly rate may be adjusted for the

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experience of the attorney. Id. The resulting amount is “presumptively reasonable.” Id.

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at 949. The court may then adjust this presumptively reasonable amount upward or

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downward by an appropriate positive or negative multiplier reflecting a whole host of

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reasonableness factors. Id. at 942.

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Applying the percentage of recovery method, which is the prevailing approach,

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Plaintiffs request attorneys’ fees equal to one third of the common fund. (Fee Mot. 3.)

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The amount requested represents an upward departure from Ninth Circuit’s 25%

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benchmark fee award. See Fischel, 307 F.3d at 1006. Although Objector Huang is correct

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that this Court is bound by Ninth Circuit precedent, he misinterprets the impact of the 25%

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benchmark in arguing that Class Counsel has tried to “overrule circuit law” by asking for

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an increased fee award.5 (Obj. 3.) The 25% benchmark is a “starting point for analysis,”

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but it is by no means a binding figure. See Vizcaino, 290 F.3d at 1048. In fact, “in most

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common fund cases, the award exceeds that benchmark.” In re Omnivision, 559 F. Supp.

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2d at 1047. As. Mr. Huang points out, however, “[b]ecause the relationship between class

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counsel and class members turns adversarial at the fee-setting stage, district courts assume

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a fiduciary role that requires close scrutiny of class counsel’s requests for fees and expenses

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from the common fund.” (Obj. 4) (quoting In re Optical Disk Drive Prod. Antitrust Litig.,

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959 F.3d 922, 930 (9th Cir. 2020)).) Thus, the Court closely reviews Plaintiffs’ fee request

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according to the Vizcaino factors below. See In re Omnivision, 559 F. Supp. 2d at 1046

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(citing Vizcaino, 290 F.3d at 1048–50).
1.

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Results Achieved

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The Court agrees with Plaintiffs that the final settlement in this case is an excellent

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result for the nationwide settlement class. (Mot. 6.) The settlement’s monetary relief is

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an $8,000,000 all cash common fund with no reversionary interest to Defendant, meaning

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While Mr. Huang is also correct that this Court is not bound by much of the authority cited in Plaintiffs’
motion (Obj. 8), the opinions of other district courts—especially those within the Ninth Circuit
interpreting circuit precedent—are persuasive. Moreover, Mr. Huang fails to raise substantive arguments
that challenge the reasoning in the cases Plaintiffs cite.
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that the entire net settlement fund (after deductions for fees, costs, incentive awards and

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administration) will be fully paid to the Class Members. (Mot. 6.) As discussed above,

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the Claims Administrator’s notice program achieved an overwhelmingly positive reaction

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from the class. See infra Part III.B.6. Only 46 exclusions and one objection were filed.

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(Schwartz Decl. ¶ 21.) After deducting anticipated administration costs and fees, Plaintiffs

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contend that Class Members will receive an average refund of $20.96 (minimum $3.81,

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maximum $52.98), which is considered an “excellent result” in the context of low-cost

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consumer goods false advertising cases. See, e.g., Hilsley v. Ocean Spray Cranberries,

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Inc., No. 3:17-CV-2335-GPC-MDD, 2020 WL 520616, at *6 (S.D. Cal. Jan. 31, 2020).

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By settling the action, the class will avoid the inherent risk of proceeding through

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litigation, facing possible decertification, summary judgment, and trial. As Plaintiffs

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admit, the New York subclass faced substantial risk of decertification given issues with

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Plaintiffs’ damages model (Fee Mot. 11) and Plaintiffs were certainly not guaranteed

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success in certifying a nationwide class for trial as opposed to for settlement purposes. See

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In re Hyundai & Kia Fuel Econ. Litig., 926 F.3d 539, 558 (9th Cir. 2019) (“A class that is

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certifiable for settlement may not be certifiable for litigation if the settlement obviates the

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need to litigate individualized issues that would make a trial unmanageable.”), 2 William

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B. Rubenstein, Newberg on Class Actions § 4:63 (5th ed. 2018). Further, as Plaintiffs

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explained—and contrary to Mr. Huang’s arguments regarding the expanded settlement

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class—it is possible that absent settlement, many Class Members would be left without

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remedies. (Fee Mot. 8–9; Obj. 5.) The fact that some states preclude class actions and

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others require individual proof of reliance for consumer fraud claims makes them

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impossible to adjudicate on a class-wide basis, and weighs in favor of granting Plaintiffs’

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fee request, here. See Burnthorne-Martinez v. Sephora USA, Inc., No. 4:16-CV-02843-

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YGR, 2018 WL 5310833, at *3 (N.D. Cal. May 16, 2018) (awarding attorneys’ fees of one

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third of the common fund in part because class counsel “negotiated direct payments for a

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class of individuals that in all likelihood may have never received any compensation or

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redress for the conduct complained of, particularly in light of the evolving, and often

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conflicting, case law regarding FCRA class actions”).

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Not only does the settlement provide for monetary recovery, but Plaintiffs also

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managed to secure injunctive relief, which is a meaningful outcome in a nationwide false

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advertising lawsuit.6 An injunction precluding Defendant from using the term “nutritious”

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and other synonyms on Class Products’ labels for three years following final approval is

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undoubtedly beneficial to class consumers, the marketplace, and even to competitors who

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do not mislabel their products. See Bruno v. Quten Rsch. Inst., LLC, No. SACV 11-00173

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DOC EX, 2013 WL 990495, at *4 (C.D. Cal. Mar. 13, 2013). It is a mark of success that

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the class was able to secure the type of injunctive relief sought in its Complaint (FAC, ECF

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No. 13 ¶ 259), and while the injunctive relief is difficult to value monetarily, it supports

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this Court’s conclusion that the settlement is an exceptional result for the class.
The first and “most important factor,” therefore, weighs in favor of an upward

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departure from the benchmark. See In re Omnivision, 559 F. Supp. 2d at 1046.
2.

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Risk of Litigation

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Plaintiffs took on significant risk pursuing this action, considering that similar claims

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have been dismissed for failure to state a claim. See, e.g., Clark v. Perfect Bar, LLC, No.

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C18-06006WHA, 2018 WL 7048788, at *1 (N.D. Cal. Dec. 21, 2018) (“Plaintiffs’

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grievance is that the packaging led them to believe that the bars would be ‘healthy’ when,

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in supposed point of fact, the added sugar rendered them unhealthy or, in the alternative,

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less healthy from what they otherwise had believed. This is untenable.” (emphasis added)).

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Additionally, Class Counsel invested time and expenses prosecuting the litigation despite

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the risk that subclasses would be decertified, or the action would be lost at summary

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Injunctive relief is generally excluded from the value of the common fund when calculating attorneys’
fees because most often the value of the injunctive relief is not measurable. Staton v. Boeing Co., 327 F.3d
938, 945-46 (9th Cir. 2003). When the value of such relief is not readily ascertainable, “courts should
consider the value of the injunctive relief as a ‘relevant circumstance’ in determining what percentage of
the common fund class counsel should receive as attorneys’ fees, rather than as part of the fund itself.”
Good Morning to You Prods. Corp. v. Warner/Chappell Music, Inc., No. CV-13-4460-GHK(MRWX),
2016 WL 6156076, at *3 (C.D. Cal. Aug. 16, 2016).
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judgment or trial. Plaintiffs cite ample authority to demonstrate that food labeling cases

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are particularly risky class actions and a favorable outcome for the class was nowhere near

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guaranteed through litigation. (See Mot. 11–12.); see also infra Part III.B.1. Given the

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risks shouldered by Class Counsel, the second factor also weighs in favor of an upward

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departure from the 25% benchmark.

6

3.

Skill and Quality of Work

7

Despite the risks faced by the class—including substantial unfavorable authority—

8

Class Counsel managed to secure an $8,000,000 settlement and injunctive relief. Class

9

Counsel’s experience in consumer fraud class actions enabled them to evaluate the

10

strengths and weaknesses of the case against Defendant and the reasonableness of the

11

settlement. See de Mira v. Heartland Emp. Serv., LLC, No. 12-CV-04092-LHK, 2014 WL

12

1026282, at *3 (N.D. Cal. Mar. 13, 2014). Plaintiffs argue that “great skill was required

13

by Class Counsel here, given the challenging theory, procedural hurdles, technical subject

14

matter requiring expert testimony, and expertise of Mondelez’s attorneys, who had

15

firsthand experience defending against similar claims.” (Fee Mot. 13.) This Court tends

16

to agree. Counsel navigated substantial offensive, defensive, and expert discovery; briefed

17

class certification multiple times and ultimately prevailed; and engaged in a successful

18

mediation to resolve the case. (Id. at 13–14.) Again, this factor weighs in favor of the

19

requested upward departure from the benchmark.

20

4.

Contingent Nature of Fee and Financial Burden

21

It is undisputed that Class Counsel’s prosecution of this action involved significant

22

financial risk since Class Counsel undertook the matter solely on a contingent basis with

23

no guarantee of recovery and against a well-represented Defendant. (Fee Mot. 2–3;

24

Fitzgerald Decl., ECF 200-01 ¶ 10.) Counsel also advanced all out-of-pocket costs

25

amounting to more than $280,000 with no financing or other funding assistance.

26

(Fitzgerald Decl. ¶ 10.) Class Counsel’s ability to file and prosecute other cases was

27

substantially impacted by their involvement in this class action, given the small size of

28

their firm and limited legal support. (Id. ¶ 12.) Thus, Class Counsel took on significant
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financial risk in investing in this case with no guarantee that the time expended would result

2

in any recovery of costs. Accordingly, this factor weighs in favor of an upward departure

3

from the benchmark.

4

5.

Awards Made in Similar Cases

5

With respect to similar fee awards, Class Counsel argue for an 8.3% upward

6

departure from the 25% benchmark set forth by the Ninth Circuit. (Fee Mot. 15.) The

7

Court agrees that an upward departure is warranted in this case, and finds that similar cases

8

justify the requested award of 33.3%. For instance, Plaintiffs cite Larsen v. Trader Joe’s

9

Co., No. 11-CV-05188-WHO, 2014 WL 3404531, at *1 (N.D. Cal. July 11, 2014), a similar

10

class action contesting product labeling practices wherein food products allegedly

11

containing synthetic ingredients carried “All Natural” and “100% Natural” labels. (Fee

12

Mot. 14.) The settlement agreement in Larsen resulted in a settlement fund of nearly $4

13

million, resulted in maximum refunds of $27-$39.90 per class member, and provided

14

equitable relief precluding the disputed labeling practice in the future with no time limit.

15

Larsen, 2014 WL 3404531, at *1. In that case, the Court awarded 28% of the common

16

fund as attorneys’ fees, an upward departure from the benchmark. Id. Plaintiffs also

17

discuss Khoja v. Orexigen Therapeutics, Inc., No. 15-CV-00540-JLS-AGS, 2021 WL

18

5632673 (S.D. Cal. Nov. 30, 2021) in which the Court granted a 33.3% fee award. (Fee

19

Mot. 14.) Additionally, both of the “sugar cases” that Class Counsel previously litigated,

20

Krommenhock and Hadley, which are undoubtedly like the present case, returned fee

21

awards of 30% of the common fund. (Id. at 15.) Class Counsel, however, explained that

22

the outcome achieved in this case is better for the class than the outcomes achieved in

23

Krommenhock and Hadley. (Id.)

24

Accordingly, this Court finds that an award of attorneys’ fees equal to 33.3% of the

25

common fund is reasonable under the percentage of recovery method. See, e.g., In re Pac.

26

Enterprises Sec. Litig., 47 F.3d 373, 379 (9th Cir. 1995); Linney v. Cellular Alaska P'ship,

27

No. C-96-3008 DLJ, 1997 WL 450064, at *7 (N.D. Cal. July 18, 1997).

28
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6.

1

Lodestar Cross Check

2

Additionally, the Court is satisfied that Plaintiffs’ lodestar cross check supports the

3

requested 33.3% fee award.7 Plaintiffs calculated a lodestar of $1,732,355 based on 2,869

4

hours of work by the attorneys and legal support staff, excluding time spent on the present

5

motion for fees. 8 (Id. at 17.) To reach the requested fee award, this Court would need to

6

apply a multiplier of 1.54 to Plaintiffs’ lodestar, which Plaintiffs argue is “modest in

7

comparison to multipliers in the 3-4 range that are common in complex class actions.” (Id.)

8

(citing Nitsch v. DreamWorks Animation SKG Inc., 2017 WL 2423161, at *10 (N.D. Cal.

9

June 5, 2017)). The Court agrees that the quality of Class Counsel’s representation and

10

benefit obtained by the class, among other factors, support the modest 1.54 multiplier to

11

Plaintiffs’ lodestar and justify the fee award of 33.3%. See, e.g., Vizcaino, 290 F.3d at

12

1051 (upholding a lodestar multiplier cross-check showing a multiplier of 3.65); Kelly v.

13

Wengler, 822 F.3d 1085, 1093, 1105 (9th Cir. 2016) (affirming lodestar multipliers of 2.0

14

and 1.3).

15

Given that the percentage of recovery method as well as the lodestar cross check

16

support Plaintiffs’ fee request, the Court orders pursuant to Federal Rule of Civil Procedure

17

23(h) that Class Counsel is entitled to reasonable attorneys’ fees in connection with the

18

action in the amount of $2,666,667, to be paid at the time and in the manner provided in

19

the Settlement Agreement.

20

Class Counsel are also entitled to reimbursement of the out-of-pocket costs they

21

reasonably incurred investigating and prosecuting this case. See In re Media Vision Tech.

22

Sec. Litig., 913 F. Supp. 1362, 1366 (N.D. Cal. 1955) (citing Mills v. Elec. Auto-Lite Co.,

23
24
25
26
27
28

7

While Class Counsel did not submit detailed billing records in support of their lodestar analysis, they
did submit tables summarizing the amount of work each timekeeper performed. The Court finds “the
submitted information to be sufficient for purposes of performing a lodestar cross-check, particularly
when the resulting multiplier is so low.” See Thomas v. MagnaChip Semiconductor Corp., No. 14-CV01160-JST, 2018 WL 2234598, at *4 (N.D. Cal. May 15, 2018).
8

“Time spent obtaining an attorneys’ fee in common fund cases is not compensable because it does not
benefit the Plaintiff class.” In re Wash. Public Power Supply Sys. Secs. Litig., 19 F.3d 1291, 1299 (9th
Cir. 1994).
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396 U.S. 375, 391–92 (1970)). Based on the declaration submitted by Class Counsel in

2

support of the Fee Motion, the Court finds that Class Counsel have incurred out-of-pocket

3

litigation expenses (paid-and un-reimbursed) in the amount of $288,177.73. (Fitzgerald

4

Decl. ¶ 35.) Accordingly, the Court awards Class Counsel $288,177.73 in litigation costs,

5

to be paid at the time and manner provided in the Settlement Agreement.

6

B.

7

Plaintiffs also seek $7,500 for each of the three Class Representatives. Mr. Huang

8

objects based on stare decisis, but his objection lacks merit. It is clear in the Ninth Circuit

9

that “incentive awards that are intended to compensate class representatives for work

10

undertaken on behalf of a class are fairly typical in class actions cases” and “do not, by

11

themselves, create an impermissible conflict between class members and their

12

representative[ ].” In re Online DVD-Rental Antitrust Litig., 779 F.3d 934, 943 (9th Cir.

13

2015). Nonetheless, the Court has an obligation to assure that the amount requested is fair.

14

In re Bluetooth, 654 F.3d at 941. In deciding whether to approve an incentive award, courts

15

consider factors including:

16

Plaintiffs’ Request for Service Awards Is Justified

19

(1) the risk to the class representative in commencing suit, both financial and
otherwise; (2) the notoriety and personal difficulties encountered by the class
representative; (3) the amount of time and effort spent by the class
representative; (4) the duration of the litigation and; (5) the personal benefit
(or lack thereof) enjoyed by the class representative as a result of the litigation.

20

Van Vranken v. Atl. Richfield Co., 901 F. Supp. 294, 299 (N.D. Cal. 1995). The Class

21

Representatives in this action have actively participated in and assisted Class Counsel with

22

this litigation for the substantial benefit of the Class.

23

McMorrow Decl. ¶¶ 8–16, ECF No. 70-2; Ohlin Decl. ¶¶ 6–11, ECF No. 70-3; DiGregorio

24

Decl. ¶¶ 7–11, ECF No. 70-4.) Each of the Class Representatives reviewed material filings,

25

sat for depositions, communicated often with Class Counsel, reviewed and approved the

26

Settlement Agreement, and committed to securing substantive relief on behalf of the Class.

27

(Fitzgerald Decl. ¶¶ 36–38.) Accordingly, the Court awards the requested $7,500 award

28

to each Class Representative for a total of $22,500.

17
18

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(Fitzgerald Decl. ¶¶ 36–38;

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V.

CONLUSION

2

For the reasons stated both in this order as well as the Court’s Preliminary Approval

3

Order, the Court (1) GRANTS Plaintiffs’ Motion for Final Approval of Class Settlement

4

(ECF No. 206), (2) GRANTS Plaintiffs’ Motion for Attorneys’ Fees, Costs, and Service

5

Awards (ECF No. 200), and (3) OVERRULES Shiyuang Huang’s Objection to Plaintiffs’

6

Motion for Attorneys’ Fees (ECF No. 201).
Accordingly, the Court also ORDERS as follows:

7

1.

8

Incorporation of Other Documents. The Settlement Agreement dated

9

November 15, 2021, including its exhibits, and the definitions of words and terms

10

contained therein are incorporated by reference in this Order. (ECF. No. 196-2.) The

11

terms of this Court’s Preliminary Approval Order are also incorporated by reference in

12

this Order. (ECF No. 197.)
2.

13

Jurisdiction. This Court has jurisdiction over the subject matter of this Action

14

and over the Parties, including all members of the following Settlement Class certified for

15

settlement purposes in this Court’s Preliminary Approval Order: All persons in the United

16

States who, between November 16, 2013, and November 19, 2021 (the “Class Period”),

17

purchased in the United States, for household use and not for resale or distribution, any of

18

the Class Products identified in the Settlement Agreement.9 Excluded from the Settlement

19

Class are all persons who validly excluded themselves from the Settlement Class

20

according to the terms of this Court’s Preliminary Approval Order.
3.

21

Class Certification. For purposes of settlement only, the Settlement Class, as

22

defined in the Settlement Agreement and above, meets the requirements of Federal Rule

23

of Civil Procedure Rule 23(a) and 23(b). Accordingly, for purposes of settlement, the

24

Court finally certifies the Settlement Class.
4.

25
26

Adequate Representation. The Class Representatives and Class Counsel

have adequately represented the Settlement Class in accordance with Federal Rule of Civil

27
28

9

The Class Products specifically include Mondelez’s belVita Crunchy Biscuits, Soft Baked Biscuits,
Bites, and Sandwiches Breakfast products.
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2

Procedure 23(e)(2)(A).
5.

Arms-Length Negotiations. The Settlement Agreement is the product of

3

arms-length settlement negotiations between the Plaintiffs and Class Counsel, on the one

4

hand, and Defendant and its counsel, on the other, in accordance with Federal Rule of

5

Civil Procedure 23(e)(2)(B).

6

6.

Class Notice. The Class Notice and claims submission procedures set forth

7

in Sections 4 and 6 of the Settlement Agreement, and the Notice Plan filed on November

8

15, 2021, fully satisfy Rule 23 of the Federal Rules of Civil Procedure and the

9

requirements of due process, were the best notice practicable under the circumstances,

10

provided individual notice to all Settlement Class Members who could be identified

11

through reasonable effort, and support the Court’s exercise of jurisdiction over the

12

Settlement Classes as contemplated in the Settlement Agreement and this Order. See Fed.

13

R. Civ. P. 23(e)(2)(C)(ii).

14

7.

CAFA Notice. The notice provided by the Class Administrator to the

15

appropriate State and federal officials pursuant to 28 U.S.C. § 1715 fully satisfied the

16

requirements of that statute.

17

8.

Settlement Class Response. A total of 46 Settlement Class Members

18

submitted timely and proper Requests for Exclusion, as reported in the declaration of the

19

Class Administrator submitted to this Court. The Court hereby orders that each of the

20

individuals listed by the Class Administrator as having submitted a valid Request for

21

Exclusion is excluded from the Settlement Class. Those individuals will not be bound by

22

the Settlement Agreement, and neither will they be entitled to any of its benefits.

23

9.

Objections. A total of one Settlement Class Member submitted a timely and

24

proper Objection to the Settlement Agreement. Having considered that Objection and the

25

Parties’ responses to them, the Court finds that the Objection is not well founded.

26

Plaintiffs faced serious risks both on the merits of their claims and on the ability to

27

maintain certification as a litigation class in this matter. The relief provided to the

28

Settlement Class pursuant to the Settlement Agreement is adequate, given the costs, risks,
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1

and delay of trial and appeal, and taking into consideration the attorneys’ fees this Court

2

has awarded. See Fed. R. Civ. P. 23(e)(2)(C)(i), (iii). The Settlement also treats Class

3

Members equitably relative to each other. See Fed. R. Civ. P. 23(e)(2)(D).

4

10.

Final Settlement Approval. The Court hereby finally approves the Settlement

5

Agreement, the exhibits, and the Settlement contemplated thereby (“Settlement”), and

6

finds that the terms constitute, in all respects, a fair, reasonable, and adequate settlement

7

as to all Settlement Class Members in accordance with Rule 23 of the Federal Rules of

8

Civil Procedure, and directs its consummation pursuant to its terms and conditions.

9

11.

Attorneys’ Fees and Costs; Service Awards. The Court approves Class

10

Counsel’s application for attorneys’ fees and costs in the amount of $2,666,667 in fees

11

and $288,177.73 in costs; and approves service awards of $7,500 for Plaintiffs Patrick

12

McMorrow, Marco Ohlin, and Melody DiGregorio. The Settlement Agreement provides

13

for Class Counsel’s Fee Award to be paid before the time to appeal this Order has expired.

14

If the Fee Award is voided or reduced on appeal, either directly or as a result of the final

15

approval of the Settlement as a whole being vacated, overturned, reversed, or rendered

16

void as a result of an appeal, Class Counsel shall within thirty (30) days repay to the

17

Settlement Fund the affected amount of the attorneys’ fees and costs paid to Class

18

Counsel, in an amount proportionate to the distribution among Class Counsel’s firms, in

19

accordance with the directions in the Settlement Agreement. By receiving any payments

20

pursuant to the Settlement Agreement, Fitzgerald Joseph LLP and their shareholders,

21

members, and/or partners submit to the jurisdiction of this Court for the enforcement of

22

the reimbursement obligation set forth herein and in the Settlement Agreement. If Class

23

Counsel fails to timely repay the attorneys’ fees and costs that are owed under this

24

provision, the Court shall be entitled, upon application of Mondelez and notice to Class

25

Counsel, to summarily issue orders, including but not limited to judgments and attachment

26

orders against each of Class Counsel.

27
28

12.

Dismissal. The Court hereby DISMISSES WITH PREJUDICE, without

costs to any party, except as expressly provided for in the Settlement Agreement, the
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1
2

Action, as defined in the Settlement Agreement.
13.

Release. Upon the Effective Date as defined in the Settlement Agreement,

3

the Plaintiffs and each one of the Settlement Class Members unconditionally, fully, and

4

finally releases and forever discharges the Released Parties from the Released Claims.

5

14.

Injunction Against Released Claims.

Each and every Settlement Class

6

Member, and any person actually or purportedly acting on behalf of any Settlement Class

7

Member(s), is hereby permanently barred and enjoined from commencing, instituting,

8

continuing, pursuing, maintaining, prosecuting, or enforcing any Released Claims

9

(including, without limitation, in any individual, class or putative class, representative or

10

other action or proceeding), directly or indirectly, in any judicial, administrative, arbitral,

11

or other forum, against the Released Parties. This permanent bar and injunction is

12

necessary to protect and effectuate the Settlement Agreement, this Final Order of

13

Dismissal, and this Court’s authority to effectuate the Settlement Agreement, and is

14

ordered in aid of this Court’s jurisdiction and to protect its judgments.

15

15.

No Admission of Liability. The Settlement Agreement and any and all

16

negotiations, documents, and discussions associated with it will not be deemed or

17

construed to be an admission or evidence of any violation of any statute, law, rule,

18

regulation, or principle of common law or equity, or of any liability or wrongdoing by

19

Defendant, or the truth of any of the claims. Evidence relating to the Agreement will not

20

be discoverable or admissible, directly or indirectly, in any way, whether in this Action or

21

in any other action or proceeding, except for purposes of demonstrating, describing,

22

implementing, or enforcing the terms and conditions of the Agreement, the Preliminary

23

Approval Order, or this Order.

24

16.

Findings for Purposes of Settlement Only. The findings and rulings in this

25

Order are made for the purposes of settlement only and may not be cited or otherwise used

26

to support the certification of any contested class or subclass in any other action.

27
28

17.

Effect of Termination or Reversal. If for any reason the Settlement terminates

or Final Approval is reversed or vacated, the Settlement and all proceedings in connection
- 20 -

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1

with the Settlement will be without prejudice to the right of Defendant or the Class

2

Representatives to assert any right or position that could have been asserted if the

3

Agreement had never been reached or proposed to the Court, except insofar as the

4

Agreement expressly provides to the contrary. In such an event, the certification of the

5

Settlement Classes will be deemed vacated. The certification of the Settlement Classes

6

for settlement purposes will not be considered as a factor in connection with any

7

subsequent class certification issues.

8
9
10
11

18.

Injunctive Relief. By attaching the Settlement Agreement as an exhibit and

incorporating its terms herein, the Court determines that this Final Order complies in all
respects with Federal Rule of Civil Procedure 65(d)(1).
19.

Retention of Jurisdiction. Without affecting the finality of the Judgment, the

12

Court reserves jurisdiction over the implementation, administration, and enforcement of

13

the Judgment and the Agreement and all matters ancillary to the same.

14

20.

Entry of Judgment. The Clerk of the Court is directed to enter Judgment.

15

IT IS SO ORDERED.

16
17

DATED: April 8, 2022

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22
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24
25
26
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