COCKRUM et al v. DONALD J. TRUMP FOR PRESIDENT, INC. et al
Filing
12
MOTION to Dismiss for Lack of Jurisdiction by DONALD J. TRUMP FOR PRESIDENT, INC. (Attachments: # 1 Exhibit Ex. 1 - May 5, 2016 email, # 2 Exhibit Ex. 2 - May 21, 2016 email, # 3 Exhibit Ex. 3 - Washington Post article, # 4 Exhibit Ex. 4 - April 24, 2016 email, # 5 Exhibit Ex. 5 - New York Times article, # 6 Exhibit Ex. 6 - Huffington Post article, # 7 Exhibit Ex. 7 - April 28, 2016 email, # 8 Exhibit Ex. 8 - May 22, 2016 email, # 9 Exhibit Ex. 9 - May 6, 2016 email, # 10 Exhibit Ex. 10 - April 25, 2016 email, # 11 Exhibit Ex. 11 - May 24, 2016 email, # 12 Exhibit Ex. 12 - May 10, 2016 email, # 13 Exhibit Ex. 13 - May 17, 2016 email, # 14 Text of Proposed Order)(Carvin, Michael)
Exhibit 8
Cockrum v. Donald J. Trump for President, Inc.
(No. 1:17-cv-1370-ESH)
9/1/2017
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Attachments
RE: Follow Up
From:GomezB@dnc.org
To: MirandaL@dnc.org, DavisM@dnc.org
Date: 2016-05-22 22:11
Subject: RE: Follow Up
Sorry forgot to attached the document. Attached now.
From: Gomez, Bridgette
Sent: Sunday, May 22, 2016 8:07 PM
To: Miranda, Luis; Davis, Marilyn
Subject: FW: Follow Up
Hey Luis and Marilyn,
I wanted to flag this your way. Steve Lucero is building an mApp
that will have a storytelling component. You can see the attached
https://www.wikileaks.org/dnc-emails/emailid/12945
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document that has more details of his proposal. Clearly it’s
something they want to do with the DNC and Campaigns/Nominee, but
are beginning to do it on their own. They too are reaching out to
Soros, Buffet, Steyer, and other funders.
· Steven Lucero, 505-697-0055,
steve.lucero@gmail.com
Let me know if you want more information and around this. It’s
their solution to reaching millennials.
Thanks,
Bridgette
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Getting out the Latino Vote in 2016 and Beyond
!
Introduction
!
The US Hispanic population and its influence have reached the tipping point.
Specifically Hispanic Millennials are now larger than the current Baby Boomer
demographic and growing. There is one shot to capture this demographic or lose the
window of opportunity for generations:
1. Hispanics are the most brand loyal consumers in the World: Known fact.
2. Hispanic brand loyalty is generational: Entire families.
3. Once a brand loses this loyalty, Hispanics never re-engage: Unforgiving.
4. If a brand earns this loyalty, Hispanics will always be loyal and influence family
and extended family to be loyal: Long term relationship.
5. Hispanics are the most responsive to “story telling”: Brands need to “speak with
us”.
Without a comprehensive brand strategy and plan, The DNC will lose the opportunity to
acquire the Hispanic consumer.
!
Objectives
!
•
•
•
•
To empower and inspire US Hispanics 18+ yrs of age to register & vote in the
2016 Presidential and Congressional elections
To develop a relationship with Hispanics based on trust and inclusion.
To increase the turnout of Hispanic voters from 48 % to 75% or more
To extend the success in 2016, own the Hispanic loyalty, and convert states like
Florida, Colorado, New Mexico, Nevada and Texas to become reliably blue
!
Assumption
!
The DNC possesses reliable demographic data and voting statistics of US Hispanics. This
document does not seek either to address or expand on DNC data.
!
Issues
!
US Hispanics have been underrepresented and marginalized in education, finance and
civic representation, while being the fastest growing demographic in the US, in the last
40 years
!
1. The Latino share of eligible voters is growing Latinos will make up 13
percent of all eligible voters in 2016, a 2 percent increase from 2012 higher
in some states. In Florida, for example, the share of eligible voters who are Latino
will increase from 17.1 percent in 2012 to 20.2 percent in 2016. And in Nevada,
the increase is from15.9% to 18.8%.
2. Hispanic voter turnout is low—compared to other groups. Hispanic voter
turnout in 2012 was 48% compared with 64.1% for non-Hispanic whites and
66.2% for blacks.
3. A total of 800,000 Latinos turn 18 each year—one every 30 seconds (or more
than 66,000 individuals per month). Ninety-three percent of Latino children are
U.S.-born citizens and will be eligible to vote when they reach age 18. As of
2014, one in four children in the United States—17.6 million total—were Latino.
4. As of 2013, 3.9 million lawful permanent residents were eligible to become
citizens but had not naturalized. They come from Latin American countries,
with more than 2.7 million from Mexico. Horrified by the anti-Hispanic
messages coming from Trump, Cruz and others, they are applying for citizenship
in record numbers.
5. Hispanic voters are voting for Democrats in ever-increasing margins (%
voting for D minus % voting for R). The margins were 18% in 2004, 36% in 2008
and 44% in 2012
6. These five facts suggest that increasing Hispanic turnout could—and likely
would—lead to the election of many more Democrats.
7. Traditional methods to reach Hispanics are ineffective. They include
i. Hispano/Leadership to reach/engage
ii. TV/Print
8. US Hispanic Millennials feel betrayed by politics, elected officials and parties
9. US Hispanic Millennials distrust politicians and parties
10. The US Hispanic Demographic is made up of multiple “Hispanic” or “Latino”
cultures
11. There is no homogeneous Omni-channel platform that can scale across each
Hispanic/Latino community in the country to
• Discover/learn issues and how they impact local communities
• Share and express point-of-view re: issues
• Feel included in process
• Be motivated to take action (Register and vote)
!
Solution
!
In order for a dramatic and impactful GOTV and branding effort targeting the US
Hispanic eligible voters, the solution must be focused on the US Hispanic Millennial.
This effort will be successful if the brand marketing is based on issues and conversations
versus direct politicking, polling, advertising and robo-calling. P2P now replaces Doorto-door, which obligates the 2016 effort to have a strong digital and interative/
experiential execution.
!
To register Hispanic/Latino Millennial voters and motivate them to vote via an Omnichannel platform to include:
!
1. Web
!
2. Mobile Messaging Platforms
3. Mobile Video Vehicles (automobile or other)
4. In person experiential events + voter registration
The features of an Omni-channel platform, with Viral Loop, scalable to dozens of
Hispanic Communities Nationally:
!
1. GOTV
a. Responsive Web applications with deep link interaction connecting partner
sites
b. P2P / P2G mobile application based on Messaging
c. Issue Discovery + Call To Action
i. Broadcast issues (content) to mobile application and website
ii. Subscriber expresses opinion or sentiment
iii. Straw voting
2. Allow communities to engage with each other and create sustainable behavior
a. Social Media +Networking
i. Link all social media & networks to mobile applications and
website
ii. Allow direct targeting of local communities
3. Reach out to communities
a. Experiential events in conjunction with video story telling and local events
b. Organize local events via mobile city-to-city
c. Provide video based storytelling of Hispanics/Latinos to express
themselves
d. Setup GOTV activities at each local event
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