FC Online Marketing, Inc. v. Costa et al

Filing 87

ORDER denying 57 Motion for Partial Summary Judgment; granting in part and denying in part 59 Motion for summary judgment; denying 61 Motion for summary judgment. Signed by Judge James D. Whittemore on 11/18/2014. (KE)

UNITED STATES DISTRICT COURT
MIDDLE DISTRICT OF FLORIDA
TAMPA DIVISION
FC ONLINE MARKETING, INC.,
Plaintiff,
vs.

Case No. 8:13-cv-01713-T-27TBM

TARA COSTA et al.,
Defendants.

ORDER
BEFORE THE COURT are Plaintiffs Motion for Partial Summary Judgment and in the
Alternative, Motion in Limine (Dkt. 57), Defendants' Motion for Final Summary Judgment (Dkt.
59), and Plaintiffs Motion for Summary Judgment on Defendants' Counterclaims (Dkt. 61). Upon
consideration, Plaintiffs Motion for Partial Summary Judgment (Dkt. 57) is DENIED, Defendants'
Motion for Final Summary Judgment (Dkt. 59) is GRANTED as to Count III and otherwise
DENIED, and Plaintiff's Motion for Summary Judgment on Defendants' Counterclaims (Dkt. 61)
is DENIED.
I.

INTRODUCTION

Defendant·Tara Costa1 became well known for her appearance on the 2009 edition of The

Biggest Loser, a reality television show featuring a competition among contestants to lose the most
weight. On January 1, 2011, Costa purportedly entered into an agreement with the Inspire Change

1As discussed below, after the completion of briefing on all the pending summary judgment motions, the parties
jointly dismissed Costa from the case to create diversity jurisdiction.

1

Foundation, a member entity of Defendant The Champions Fund, Inc. ("TCF"),2 granting Inspire
Change the authority to license her name and image for commercial purposes. All parties agree that
no copy of the executed contract has been found or produced. (See Dkt. 59-2

~

2). Nevertheless,

Costa avers that she and Inspire Change executed the blank "License Agreement" submitted in
support of summary judgment. (See Dkt. 59-1 ). Subsequently, in June or July of 2013,3 Costa and
Liz Willyoung (on behalf of TCF) executed the "Confirmation of License Agreement," which
memorialized Costa's original execution of the License Agreement and ratified its terms. (Dkt. 59-3;
Dkt. 57-3 at 147:7-12).
On March 1, 2011, PlaintiffFC Online Marketing ("FCOM") and TCF executed what the
parties refer to as the "Foundation Contract." (Dkt. 59-4). The Foundation Contract granted to
FCOM a limited right to use Costa's name, image, and likeness on television, radio, Internet, and
social media platforms, with written permission from Costa. (Dkt. 59-4 at 2). The term of the
Foundation Contract was 12 months, with an automatic renewal for an additional 12 months unless
cancelled by either party. (Dkt. 59-4 at 3). When the Foundation Contract automatically renewed,
the fees owed to Costa increased by 20%. (Dkt. 59-4 at 3). 4
The Foundation Contract imposed several contractual obligations on Costa. She was required

2 Inspire Change and The Champions Fund are the same entity for the purposes of this Order. (Dkt. 57-3 at
149:16-19).
3This

4 The

case was filed on July 2, 2013. (Dkt. I).
full "term" provision of the contract reads:
The term of the agreement is twelve (12) months ("Initial Term") effective upon execution
of this Agreement. This Agreement will automatically renew for an additional year
("Renewal Term") unless cancelled by either Party as stipulated herein. Both Parties will
have the option to not renew with written notification to the other Party no less than
ninety(90) days prior to the conclusion of the initial term. If automatically renewed, the fees
in this Agreement will be increased by twenty (20%) percent for the renewal term. Payment
terms as defined below will remain the same for the Renewal Term.

(Dkt. 59-4 at 3).

2

(1) to participate in two full-day promotional shoots; (2) participate in two conference calls per
month with "clients" and one conference call per month with "store owners"5 ; (3) be active on social
media by delivering four monthly social media messages through Facebook or Twitter, as well as
two additional posts on FCOM's Facebook page6 ; (4) make six in-person appearances; and (5)
participate in phone interviews set up by FCOM on mutually agreed upon dates. 7 The Foundation
Contract also contains a "Talent Responsibility" provision, under which Costa agreed "to maintain

The "conference calls" provision of the contract reads:

5

CONFERENCE CALLS
Two (2) Conference Calls per month with clients
o
Dates: TBD and mutually agreed to no less than fifteen (15) business days in
advance.
o
Duration: Each call will last no longer than one {l) hour.
o
Line/Moderator: [FCOM] shall provide the conference call numbers, system and
moderator.
One (1) Conference Call per month with store owners
o
Dates: TBD and mutually agreed to no less than fifteen (15) business days in
advance
o
Duration: Each call will last no longer than forty five (45) minutes
o
Line/Moderator: [FCOM] shall provide the conference call numbers, system and
moderator.

(Dkt. 59-4 at 3).
6The

"social media" provision of the contract reads:
(Costa] will deliver a minimum of four (4) monthly social media messages through either
Facebook or Twitter. The content of the messages can be worked on with [FCOM] and be
mutually agreed upon promotional messaging. [Costa] and [FCOM] will also coordinate two
(2) additional posts per month on [FCOM's] Facebook page directly by [Costa].

(Dkt. 59-4 at 3).
7

The "public relations" provision of the contract reads:
[Costa] will make six (6) in-person PR appearances at no additional charge during each term
of this Agreement. [FCOM] will cover all transportation and accommodations, ifrequired,
associates with these appearances. For additional appearances, [Costa] will be compensated
at a day rate of$1250 per day. [Costa] also agrees to participate in phone interviews set up
by [FCOM] or [FCOM's] designated public relations representatives as long as it is
scheduled in advance and the day and time for scheduling are mutually agreed upon.

(Dkt. 59-4 at 3).

3

her current level of fitness and conditioning during the term of this Agreement." (Dkt. 59-4 at 3). 8
Also on March 1, 2011, FCOM and Costa entered into a contract that the parties refer to as
the "Costa Contract." (Dkt. 59-5). In the Costa Contract, FCOM guaranteed that Costa would make
a minimum of 15 in-store promotional appearances, for which Costa would be paid $2,500.00 per
appearance. 9 Like the Foundation Contract, the Costa Contract was for a term of 12 months, with
an automatic renewal for another 12 months, unless cancelled by either party. (Dkt. 59-5 at 2). If
renewed, the fees in the Costa Contract were to increase by 10%. The Costa Contract also included
a "talent responsibility" provision identical to the one in the Foundation Contract, requiring Costa
to "maintain her current level of fitness and conditioning during the term of this Agreement." (Dkt.
59-5 at 3).
After the parties entered into the two contracts, Costa appeared for a photo shoot for FCOM.
The "talent responsibility" provision reads:

8

[Costa] agrees to use best efforts to represent themselves and [FCOM] in a positive manner
at all times during the term of this Agreement including public appearances, in the media,
on the internet including social media websites such as Facebook and Twitter, and in the
course of day to day activities. Additionally, given the specific nature of[FCOM's] business
and the services to be provided by [Costa], [Costa] agrees to maintain her current level of
fitness and conditioning during the term of this Agreement.

(Dkt. 59-4 at 3 (emphasis added)).
9

The "appearances" provision of the Costa Contract reads:
APPEARANCES:
[Costa] will make and [FCOM] guarantees a minimum offifteen (15) promotional in-store
personal appearances ... for [FCOM] during the term of this Agreement. These appearances
will be scheduled no less than twenty (20) business days in advance to avoid any scheduling
concerns. Each appearance shall last a maximum of four (4) hours. First Class transportation
and accommodations (ifnecessary) to be paid for by [FCOM]. [FCOM] will also provide
a per diem at a rate equivalent to that set by the FSA for days traveling/working for ILKB

[FCOM agrees to pay [Costa] $2,500.00 per appearance. The structure and content of
appearances will be mutually agreed upon in advance and any promotional materials
required for the appearance are the responsibility of [FCOM].
For any additional personal appearance(s) not covered within this Agreement, [Costa] will
be compensated by [FCOM] at a rate of$2,500.00 per appearance.

(Dkt. 59-5 at 2).

4

(Dkt. 62-61[ 10). FCOM hired Fleur-de-lees Photography to take the pictures, which the parties refer
to generically as "the Photos." (See Dkt. 62-11 at 4-6). The "Model Release" provision of that
contract specified that "FC Online Marketing, Inc. owns all right, title and interest in the photos to
be taken as part of this shoot." (Dkt. 62-11 at 4). 10 The pictures taken at this photo shoot were posted
to FCOM's websites, and there is no dispute that they remained on the websites after the two-year
contract terms expired. (See Dkt. 62 at 6).
On April 16, 2013, counsel for Costa sent FCOM a demand letter alleging that FCOM was
using Costa's name and likeness without her permission in breach of the Foundation Contract and
that FCOM had failed to compensate Costa for the personal appearances guaranteed in the Costa
Contract. (Dkt. 59-6).
FCOM filed this lawsuit soon after, alleging subject matter jurisdiction based on federal
question jurisdiction. The Amended Complaint (Dkt. 24) asserted three claims against Costa and The
Champions Fund. Count I, which sought a declaratory judgment and was the basis of federal
question jurisdiction, alleged that FCOM was the exclusive owner of the copyright of the
photographs of Costa that appeared on FCOM's websites and that FCOM was free to use the
photographs "as it deems fit." Count I was dismissed for lack of an actual case or controversy. (Dkt.
75). After the dismissal of Count I, the parties were ordered to show cause why the case should not
be dismissed for lack of subject matter jurisdiction. (Id.) In response, the parties sought to dismiss
Costa as a party and assert subject matter jurisdiction based on diversity of citizenship. (Dkts. 79,
80). Their requests were granted, and this case now proceeds on diversity jurisdiction. (Dkts. 81,

82).
The parties filed a joint notice of the remaining claims and counterclaims after the dismissal

Costa did not sign nor is she a party to the contract.

10

5

of Costa. (Dkt. 83). Plaintiff has two remaining claims. Count II alleges that TCF breached the
Foundation Contract as a result of Costa" 1) failing to maintain her current level of fitness; 2) failing
to complete her required promotional appearances; 3) failing to complete her required number of
social media posts; and 4) failing to complete her required number of conference calls." (Dkt. 24 ~
36). Count III is a claim for fraudulent misrepresentation. In Count III, FCOM alleges that TCF
lacked authority to license Costa's likeness rights pursuant to Fla. Stat. § 540.08, and TCF "could
not license to FCOM what it did not in fact own." (Id.

~

40).

Defendants filed a Counterclaim (Dkt. 11) which originally had three claims, one of which
survives the dismissal of Costa. Count III, the surviving claim, alleges FCOM breached the
Foundation Contract by failing to pay TCF the fees due for the renewal term of the Foundation
Contract. (Dkt. 11

~~

43-44, at 19).

FCOM moves for summary judgment on its claim of fraudulent misrepresentation (Count
III of the Amended Complaint), and on Defendant's Counterclaim. Defendant moves for summary
judgment on all counts of the Amended Complaint and the Counterclaim.

II.

STANDARD

Summary judgment is appropriate where "there is no genuine dispute as to any material fact
and the movant is entitled to judgment as a matter oflaw." Fed. R. Civ. P. 56(a). "A genuine factual
dispute exists only if a reasonable fact-finder 'could find by a preponderance of the evidence that the
[non-movant] is entitled to a verdict."' Kernel Records Oyv. Mosley, 694 F.3d 1294, 1300 (I Ith Cir.
2012) (quoting Anderson v. Liberty Lobby, Inc., 477 U.S. 242, 252 (1986)). A fact is material ifit
may affect the outcome of the suit under the governing law. Allen v. Tyson Foods, Inc., 121 F.3d
642, 646 (11th Cir. 1997).
The moving party bears the initial burden of showing the court, by reference to materials on

6

file, that there are no genuine disputes of material fact that should be decided at trial. Hickson Corp.
v. N Crossarm Co., Inc., 357 F.3d 1256, 1260 (11th Cir. 2004) (citing Celotex Corp. v. Catrett, 477

U.S. 317, 323 (1986)). Ifthemovingpartyfails to demonstrate the absence of a genuine dispute, the
motion should be denied. Kernel Records, 694 F.3d at 1300 (citing Adickes v. S.H Kress & Co., 398
U.S. 144, 160 (1970); Clark v. Coats & Clark, Inc., 929 F.2d 604, 60()-08 (11th Cir. 1991)). Once
the movant adequately supports its motion, the burden shifts to the nonmoving party to show that
specific facts exist that raise a genuine issue for trial. Dietz v. Smithkline Beecham Corp., 598 F .3d
812, 815 (11th Cir. 2010). The nonmoving party must "go beyond the pleadings," and designate
specific facts showing that there is a genuine dispute. Jeffery v. Sarasota White Sox, Inc., 64 F.3d
590, 593-94 (11th Cir. 1995) (citing Celotex, 477 U.S. at 324). A mere scintilla of evidence in the
form of conclusory allegations, legal conclusions, or evidence that is merely colorable or not
significantly probative of a disputed fact cannot satisfy a party's burden. Avirgan v. Hull, 932 F.2d
1572, 1577 (11th Cir. 1991); Kernel Records, 694 F.3d at 1301.
The evidence presented must be viewed in the light most favorable to the nonmoving party.
Ross v. Jefferson Cnty. Dep 't of Health, 701 F.3d 655, 658 (11th Cir. 2012). If there is a conflict

between the parties' allegations or evidence, the nonmoving party's evidence is presumed to be true.
Shotz v. City of Plantation, Fla., 344 F.3d 1161, 1164 (1 lth Cir. 2003). "Although all justifiable

inferences are to be drawn in favor of the nonmoving party," Baldwin Cnty. v. Purcell, 971 F.2d
1558, 1563-64 (11th Cir. 1992), "inferences based upon speculation are not reasonable." Marshall
v. City ofCape Coral, 797 F.2d 1555, 1559 (11th Cir. 1986). If a reasonable fact finder evaluating

the evidence could draw more than one inference from the facts, and if that inference introduces a
genuine dispute over a material fact, the court should not grant summary judgment. Samples ex rel.
Samples v. City ofAtlanta, 846 F.2d 1328, 1330 (11th Cir. 1998). However, if the nonmovant's
7

response consists of nothing more than a repetition of conclusory allegations, summary judgment
is not only proper, but required. Morris v. Ross, 663 F.2d 1032, 1034 (11th Cir. 1981 ), cert. denied,
456 U.S. 1010 (1982).

III.

COUNT II - BREACH OF CONTRACT

TCF moves for summary judgment on Count II of the Amended Complaint. In Count II,
FCOM alleges that TCF breached the Foundation Contract 11 in five ways based on Costa's actions
or inactions: (1) failing to maintain Costa's level of "fitness"; (2) failing to complete required
promotional appearances; (3) failing to complete the required number of social media posts; (4)
failing to complete the required number of conference calls; and ( 5) entering into an agreement with
a competitor of FCOM, Anytime Fitness, LLC, in violation of non-compete clauses. (See Dkt. 24
~~ 24,

36). Because genuine disputes of material fact exist for each clause, summary judgment will

be denied on Count II.

A.

General Principles of Contract Interpretation

The interpretation of a written contract, including the question of whether a contract is
ambiguous, is a matter of law. DEC Elec., Inc. v. Raphael Constr. Corp., 558 So. 2d 427, 428 (Fla.
1990). Where the contract is unambiguous, it must be interpreted in accordance with its plain
meaning so as to give effect to the contract as a whole. Wash. Nat'/ Ins. Corp. v. Ruderman, 117 So.
3d 943, 948 (Fla. 2013). lfpossible, conflicting provisions of a contract are to be read in such a way
to give a reasonable interpretation and effect to all provisions. Cont'/ Ins. Co. v. Collinsworth, 898
So. 2d 1085, 1087 (Fla. 5th DCA 2005).
If a contract is "susceptible to more than one reasonable interpretation" and cannot be

11 The breach of contract claims were originally based on both the Foundation and Costa Contracts. Claims
based on the Costa Contracts are now moot because the only remaining Defendant, TCF, is not a party to the Costa
Contract. All five of the breaches alleged by FCOM relate to provisions in the Foundation Contract.

8

reasonably reconciled, the contract is deemed ambiguous and rules of contract interpretation must
be applied. State Farm Mut. Auto Ins. Co. v. Menendez, 70 So. 3d 566, 570 (Fla. 2011); Siegle v.
Progressive Consumers Ins. Co., 819 So. 2d 732, 735 (Fla. 2002); Discover Prop. & Cas. Ins. Co.
v. Beach Cars ofW Palm, Inc., 929 So. 2d 729, 732 (Fla. 4th DCA 2006). But courts cannot rewrite

contracts or add meaning to create ambiguity. Dahl-Eimers v. Mut. ofOmaha Life Ins. Co., 986 F.2d
1379, 1382 (I Ith Cir. 1993) (citing State Farm Mut. Auto. Ins. Co. v. Pridgen, 498 So. 2d 1245,
1248 (Fla. 1986)). "There must be 'a genuine inconsistency, uncertainty, or ambiguity in meaning
[that] remains after resort to the ordinary rules of construction"' for a provision to be ambiguous.
Dahl-Eimers, 986 F.2d at 1382 (quoting Excelsior Ins. Co. v. Pomona Park Bar & Package Store,

369 So. 2d 938, 942 (Fla. 1979)). Where the terms of a contract are ambiguous, the actual intention
of the parties-the governing principle of contract construction-becomes a question of fact. In re
Gardinier, Inc., 831F.2d974, 976 (11th Cir. 1987); Menendez, 70 So. 3d at 570.

B.

The Fitness Clause

The Foundation Contract contains a provision titled "Talent Responsibility," which the
parties refer to as the "fitness" clause. In pertinent part, the fitness clause provides, "[G]iven the
specific nature of [FCOM's] business and the services to be provided by [Costa], [Costa] agrees to
maintain her current level offitness and conditioning during the term of this Agreement." (Dkt. 59-4

at 3). The parties disagree about the meaning of this clause. The dispute boils down to whether
"fitness and conditioning" can be construed to encompass Costa's weight. TCF argues that "fitness
and conditioning" should be interpreted according to their dictionary meaning, while FCOM
contends that given the nature of FCOM's business, the parties intended for the "fitness and
conditioning" clause to include weight.
Ordinary rules of construction require the natural or plain meaning of the contract language
9

to be assessed. Dahl-Eimers, 986 F.2d at 1382. The terms "fitness" and "conditioning" are not
defined in the contract. Fitness is defined by Merriam-Webster as "the quality or state ofbeing fit,"
and "fit" is in turn defined as "physically healthy and strong" or "sound physically and mentally." 12
The definition of "conditioning" partially incorporates the definition of "fit": "[T]he process of
training to become physically fit by a regimen of exercise, diet, and rest," and "the resulting state of
physical fitness." 13 Notably, neither of these definitions includes any reference to weight.
Considering that Costa's fame arose from losing a substantial amount of weight on The Biggest

Loser, however, it would be reasonable to read "fitness and conditioning" as encompassing Costa's
weight. And it would likewise be reasonable to read the phrase strictly, in accordance with the
dictionary definitions. Because the contract is susceptible to more than one reasonable interpretation,
it is ambiguous, and the parties' intention in forming the contract is a question offact. 14 Menendez,
70 So. 3d at 570.
A review of the extrinsic evidence provided by the parties in support of their respective
positions reveals that there is a genuine issue of material fact as to whether the parties intended that
the Foundation Contract required Costa to maintain her weight. See For.est Hills Utilities, Inc. v.

Pasco Cnty., 536 So. 2d 1117, 1119 (Fla. 2d DCA 1988) ("A latent ambiguity is said to exist where
a contract fails to specify the rights or duties ofthe parties in certain situations and extrinsic evidence
is necessary for interpretation or a choice between two possible meanings."). Summary judgment is
therefore not appropriate, and the question of breach of this clause is reserved for the jury. See

generally St. Joe Corp. v. Mciver, 875 So. 2d 375, 381 (Fla. 2004) ("Generally, where the parties

12

http://www.merriam-webster.com/dictionary/fit (last visited Nov. 12, 2014).

13

http://www.merriam-webster.com/dictionary/conditioning (last visited Nov. 12, 2014).

14 Indeed, the parties' disagreement about the meaning ofthe phrase "fitness and conditioning" is, itself, evidence
of ambiguity of the contract. Dahl-Eimers v. Mut. of Omaha Life Ins. Co., 986 F.2d 1379, 1382 (11th Cir. 1993).

10

acknowledge creation of a contract and the disagreement concerns their varying understandings
about certain terms, such questions are properly submitted to a jury.").

C.

Social Media Posts

The social media clause of the Foundation Contract required Costa to
deliver a minimum of four (4) monthly social media messages through
either Facebook or Twitter. The content ofthe message can be worked with
[FCOM] and be mutually agreed upon promotional messaging. [Costa] and
[FCOM] will also coordinate two (2) additional posts per month on
[FCOM's] Facebook page directly by [Costa].

(Dkt. 24-2 at 3 (emphasis added)). There is no dispute that Costa did not fulfill this provision. TCF
argues it is entitled to summary judgment, despite Costa's failure to post messages, because the
clause required collaboration and approval by FCOM before Costa posted. The unambiguous
language of the clause, however, does not require FCOM to approve every message before Costa
sent it out. Rather, the provision provides that the messages "can" be "worked with [FCOM]" and
"be mutually agreed upon," not that they must be. This language is unambiguously permissive, rather
than mandatory. See United States v. Novas, 461 Fed. Appx. 896, 901 (11th Cir. 2012) (the word
"can" is permissive rather than mandatory). Accordingly, TCF is not entitled to summary judgment
with respect to FCOM's claim of breach as to social media posts.

D.

Conference Calls

The "Conference Calls" provision of the Foundation Contract required Costa to participate
in two conference calls per month with "clients" and one conference call per month with "store
owners." (Dkt. 59-4 at 3). The dates of the calls were to be "mutually agreed to no less than fifteen
(15) business days in advance of the calls." (Id.) And it is undisputed that FCOM was responsible
for providing the "conference call numbers, system and moderator" that would enable Costa to
participate in the conference calls. (Id.) FCOM alleges that TCF breached the contract because Costa

11

failed to participate in any conference calls. TCF argues that it is entitled to summary judgment
because FCOM never set up any conference calls or asked Costa to participate in any. FCOM
disagrees, arguing that it attempted to contact Costa several times to no avail.
Genuine disputes ofmaterial fact preclude summary judgment on the conference calls clause.
While Michael Parella, the CEO of FCOM, admitted he never directly asked Costa to participate in
conference calls, (Dkt. 62 Ex. T, Parella Dep. 87:14-20), he contended at his deposition and in an
affidavit that he "repeatedly attempted to engage with Costa" between May 2011 and October 2011
and was rebuffed each time. (Id. at 87-88; Dkt. 62-6if11). TCF argues that FCOM did not provide
the conference call numbers, system, and moderator required by the contract, but viewing the facts
in the most favorable light to FCOM, a reasonable jury could find that was because Costa refused
to work with FCOM to schedule "mutually agreed" dates for the calls. When parties to a contract
dispute their "understanding as to certain terms," the question is "properly submitted to the jury."
Pan Am. Bancshares v. Trask, 278 So. 2d 313, 314 (Fla. 4th DCA 1973). Summary judgment will

accordingly be denied on the conference calls provision of the Foundation Contract.

E.

Promotional Appearances

The "Public Relations" clause of the Foundation Contract required Costa to make six "in
person PR appearances" during each year of the agreement. (Dkt. 59-4 at 3). Like the conference
calls, the parties agree that Costa did not make any appearances, but disagree as to why.
Again, there are disputes of material fact that make summary judgment inappropriate. TCF
contends, in essence, that FCOM was required to arrange the appearances, and failed to do so. The
contract only states, however, that "[Costa] will make six (6) in-person PR appearances at no
additional charge . . . ." (Id.) Separate from the costs of transportation and accommodation, the
contract is silent as to which party was responsible for arranging the promotional appearances. (See

12

id.) See Travelers lndem. Co. v. PCR Inc., 889 So. 2d 779, 785 (Fla. 2004) (A contract is
"ambiguous" when "the language is susceptible to more than one reasonable interpretation.")
(quotation and citation omitted). Even if the contract was not ambiguous, FCOM' s arguments about
Costa's unavailability or unwillingness to agree to dates, as with the conference calls, renders this
a question for the trier of fact.

F.

Non-Compete

The "Non Compete" provisions ofthe Foundation Contract provide that Costa "will not enter
into any formal business relationship with any martial arts training or kickboxing facilities, including
but not limited to any type of endorsement, speaking appearance or media presence." (Dkt. 24-6 at
3; Dkt. 59-4 at 3). 15 FCOM alleges that Costa breached this provision by entering into an agreement
with Anytime Fitness, LLC, one ofFCOM's competitors. (Dkt. 24 ~ 24). Defendants contend that
they are entitled to summary judgment because Anytime Fitness does not "promote kickboxing or
martial arts classes at a corporate level." (Dkt. 59 at 15).
None of the evidence offered by TCF demonstrates whether or not Anytime Fitness is a
"martial arts training or kickboxing facilit[y]," however. TCF cites to the deposition of Rob Katz,
who testified that he told FCOM that Anytime Fitness did not promote kickboxing. (Dkt. 59-11).
This hearsay testimony fails to satisfy TCF's burden on summary judgment. Further, FCOM's CEO
submitted an affidavit stating that Anytime Fitness offered kickboxing classes (Dkt. 62-6

~

12).

Accordingly, whether TCF breached the non-compete clause will be determined by the jury.

IV.

COUNT III: FRAUDULENT MISREPRESENTATION

The parties have both filed motions for summary judgment on Count III of the Amended

do not argue that this non-compete provision is unenforceable or unreasonable. See§ 542.335,
Fla. Stat.; Envt'/ Servs., Inc. v. Carter, 9 So. 3d 1258, 1261-62 (Fla. 5th DCA 2009).
15 Defendants

13

Complaint. Count III asserts a claim for fraudulent misrepresentation, in which FCOM alleges that
"[a]n underlying premise of the Foundation Contract is that [TCF] owns, or had the legal right to
license" Costa's likeness rights pursuant to Fla. Stat. § 540.08(1 )(b).(Dkt. 24.

if 40). 16 Although

FCOM references "statements regarding Costa's 'Likeness Rights' in the Foundation Contract"
which it asserts were "false," Defendants understandably ponder what "statements" FCOM alleges
were false, and contend in any event that Plaintiff cannot show damages (Dkt. 58, p. 9 - 11) ("It is
not clear what statement (by which Defendant) that Plaintiff claims is false. Plaintiff seems to imply
that TCF falsely asserted that the License Agreement was signed, and hence it did not obtain rights
from Costa."). As Plaintiff has not demonstrated that Defendant made a material false statement or
that it suffered consequential damage as a result of its reliance on the claimed false statement,
summary judgment on Count III in favor of Defendant is appropriate.
Fraudulent misrepresentation is a recognized cause of action in Florida. The elements of
fraudulent misrepresentation are "(l) a false statement concerning a material fact; (2) the
representor's knowledge that the representation is false; (3) an intention that the representation
induce another to act on it; and (4) consequent injury by the party acting in reliance on the
representation." Butler v. Yusem, 44 So. 3d 102, 105 (Fla. 2010).
FCOM essentially contends that by entering into the Foundation Contract, TCF falsely, albeit
implicitly, misrepresented its authority to license Costa's likeness, because Costa never authorized
the use ofher likeness in writing, as required by§ 540.08(1). Under§ 540.08, nopersonmayusethe
likeness of any person without the express written or oral consent to such use by the person or any
other entity "authorized in writing by such person to license the commercial use of her or his name

16

Costa was not a party to the Foundation Contract. TCF entered the contract "on behalf of Tara Costa." (Dkt.

59-4).

14

or likeness." Fla. Stat. § 540.08(1 )(a)-(b).
FCOM' s argument in support of its summary judgment motion is problematic in three ways.
First, as Defendants point out, it is unclear what statement (and by whom) Plaintiff contends was
false. FCOM does not identify what statement was false, other than an implicit statement of authority
to license Costa's likeness. And the Foundation Contract does not contain any representation that
Costa authorized TCF to use her likeness. (See Dkt. 59-4). On that basis alone, summaryjudgment
for FCOM is inappropriate, because Plaintiff has not demonstrated evidence satisfying the first
element of a cause of action for fraudulent misrepresentation, as pleaded in Count III.
In Florida, a cause of action for fraudulent misrepresentation requires a plaintiffto prove that
the defendant made a false statement. 17 "An essential element in any claim of fraudulent
misrepresentation is competent, substantial evidence that a false statement concerning a material fact
was made. Fraud is not presumed but must be proved." Nagel v. Cronebaugh, 782 So. 2d 436, 4J9
(Fla. 5th DCA 2001 ). Although Defendant does not fully develop its argument, it is correct that it
cannot be determined what statement Plaintiff contends was false and by whom that statement was
made. "In order to state a claim for fraudulent misrepresentation, the Plaintiff must identify the false
statement or statements of material fact which form the basis of the Plaintiffs fraudulent
misrepresentation claim. It must not be left to [] the defendant, or the Court to guess which
statements ... are the allegedly false ones." In re Palm Beach Fin. Partners, L.P., 517 B.R. 310, 337
(Bankr. S.D. Fla. 2013) (applying Florida law). Plaintiffs reliance on the definition of"statement"
in Rule 801(a), Fed. R. Evid. is misplaced, as Florida law defines the elements of the cause of action
pleaded in Count III.

171n certain situations, particularly regarding the sale ofreal property, failure to disclose material facts can give
rise to liability for fraudulent misrepresentation. Johnson v. Davis, 480 So. 2d 625 (Fla. 1985). However, there remains
a distinction between the ''traditional action for fraudulent misrepresentation" and "a claim for non-disclosure under
Johnson." Billian v. Mobil Corp., 710 So. 2d 984, 987 (Fla. 4th DCA 1998).

15

Second, rather than an express false statement, Plaintiff seemingly relies on an implicit
representation that Defendant had Costa's written authority to license her likeness under§ 540.08.
FCOM contends that because the original signed license agreement between Costa and The
Champions Fund either never existed or was lost, TCF never had the written authority to license
Costa's likeness and therefore it was the victim of a fraudulent misrepresentation. 18 FCOM has not
marshaled any case law supporting the proposition that a fraudulent misrepresentation can be based
on an implicit statement. Indeed, the weight of authority requires the plaintiff to identify "specific
facts and state[] how they were false." Simon v. Celebration Co., 883 So. 2d 826, 832-33 (Fla. 5th
DCA 2004); Nagel v. Cronebaugh, 782 So. 2d 436, 439 (Fla. 5th DCA 2001) ("competent,
substantial evidence of false statement" required); Stow v. National Merchandise Co., 610 So. 2d
1378, 1383-84 (Fla. 1st DCA 1992) (affirming directed verdict on fraudulent misrepresentation
claim when no express false statement was made).
Finally, it is undisputed that neither Costa nor TCF ever objected to FCOM' s use of Costa's
likeness during the two-year contract term or challenged the validity of the Foundation Contract.
Indeed, Costa and TCF agree that TCF had the authority to license Costa's likeness. (Dkt. 59-2 ~ 2;
Dkt. 59-7 at 147:19-21). Even accepting as true for purposes of summary judgment FCOM's
(unsupported) claim that the license agreement never existed, FCOM cannot show it was injured.

FCOM does not present any authority in support of this argument, except for a reference to the best evidence
rule. However, it is well settled that the best evidence rule does not apply when the parties are merely demonstrating the
existence of a contract, as distinct from its terms or provisions. Cox v. State, 99 So. 126, 126 (Fla. 1924 ). And if the
parties to a contract agree that it existed, as TCF and Costa do, parol evidence is admissible to prove the terms of the
contract, where the proponent provides a satisfactory explanation that the original contract was lost or destroyed. Ins.
Co. ofState ofPa. v. Genova Exp. Lines, Inc., 605 So. 2d 941, 942-43 (Fla. 3d DCA 1992). See also § 90.954, Fla. Stat.
("The original of a writing ... is not required, except as provided in s. 90.953, and other evidence of its contents is
admissible when ... [a]ll originals are lost or destroyed ....").
18

Costa and TCF have provided a satisfactory explanation that the original license agreement was lost. They have
submitted a blank copy of the contract, have testified that the terms of the original license agreement provided TCF with
the right to license Costa's likeness, and even entered into a contract confirming that the original license agreement
existed.

16

The alleged misrepresentation relates to TCF' s authority to license Costa's photos. However, neither
. TCF nor Costa

~hallenged

FCOM's use of Costa's likeness or the validity of the Foundation

Contract based on§ 540.08. 19 See Kent v. Sullivan, 793 So. 2d 1027, 1028 (Fla. 5th DCA 2001)
(without "resulting damage," false representation "did not constitute a fraud upon which a claim for
relief could be based."). Because FCOM is unable to demonstrate evidence of any injury based on
the alleged fraudulent misrrepresentation, summary judgment is due to be granted to TCF on Count
111. 20 See Butler, 44 So. 3d at 105 (elements of fraudulent misrepresentation include consequent
injury by the party acting in reliance on the false representation); Simon, 883 So. 2d at 833 ("fraud
cannot form the basis for recovery of damages unless the damages directly arise from the fraud and
are causally connected to the fraud"); Echeverria v. BAC Home Loans Servicing, LP, 900 F. Supp.
2d 1299, 1309 (M.D. Fla. 2012) ajf'd, 523 F. Appx 675 (11th Cir. 2013) ("Plaintiffs have not
presented evidence that they suffered injury in reliance on Defendants' alleged misrepresentations.
Their claim for fraudulent misrepresentation therefore fails as a matter of law.").
V.

TCF's COUNTERCLAIM

Although the Counterclaim contains three counts, only Count III remains after the dismissal
of Costa. Both sides move for summary judgment on Count III, in which TCF claims FCOM

19Plaintiff correctly concedes that any damages for fraudulent misrepresentation must be "completely separate
from any breach of contract damages." Dkt. 57 at 11. "[I]t is firmly established that damages for fraud may not be
recovered when they merely duplicate those sustained as a result of a concomitant breach of contract." Nat'/ Aircraft
Servs., Inc. v. Aeroserv Int'/, Inc., 544 So. 2d 1063, 1065 (Fla. 3d DCA 1989).

2°FCOM's alternative motion in limine fails for similar reasons. FCOM argues that Klein v. Frank, 534 F.2d
1104 (5th Cir. 1976) supports its position that the confirmation agreement ratifying and confirming the terms of the lost
license agreement should be excluded under FRE 1004. Klein, citing to FRE 1004, actually states ''the generally
accepted rule [is] if the party relying upon the writing can prove that a writing existed and has been lost or destroyed,
he is relieved ofthe burden of producing the original and can present secondary evidence ofits contents." Id. at 1107-08.
Therefore, FRE 1104 does not support FCOM's argument that evidence ofthe lost license agreement should be excluded.

FCOM's argument that the confirmation agreement is inadmissible hearsay need not be considered because the
non-hearsay evidence demonstrates FCOM suffered no injury, and is sufficient to support summary judgment in favor
of TCF on the fraudulent misrepresentation claim.

17

breached the Foundation Contract by refusing to pay the licensing fee for the second year. There is
no dispute that FCOM did not pay the licensing fee for the second year of the contract. (Dkt. 62-6
~~ 14-18).

Plaintiff invokes several theories (including anticipatory breach, voluntary abandonment,

and waiver) excusing it from having to pay the licensing fee, all of which are based on the argument
that Costa and TCF materially breached or otherwise repudiated the contract, absolving Plaintiff of
the duty to pay the licensing fee. 21 "It is axiomatic that where a promise to pay a sum of money is
made upon the consideration of a promise to perform a certain service, the consideration fails, and
the promise to pay is discharged, ifthe services are not performed." Rose Printing Co. v. Haggerty,
584 So. 2d 606, 608 (Fla. 1st DCA 1991) (quoting Binzv. Helvetia Fla. Enter., 156 So.2d 703, 704
(Fla. 3d DCA 1963)).
The parties' summary judgment motions on Counterclaim Count III will be denied. As
discussed in Section Ill, there are genuine issues of material fact as to whether TCF and Costa
breached the Foundation Contract. The jury will determine whether TCF breached the relevant
provisions of the Foundation Contract, and if so, whether those breaches were material. 22
VI.

CONCLUSION

Plaintiff's Motion for Partial Summary Judgment and in the Alternative, Motion in Limine
(Dkt. 57) is DENIED. Defendants' Motion for Final Summary Judgment (Dkt. 59) is GRANTED

as to Count III but otherwise DENIED. Plaintiff's Motion for Summary Judgment on Defendants'

21 Plaintiff also claims Defendants lacked standing to allege a breach of contract because TCF did not have the
authority to license Costa's likeness rights. This argument fails for the same reason TCF was granted summary judgment
on Count III of the Amended Complaint: TCF plainly had the authority to do so.

Whether a breach is material turns on whether the party's alleged nonperformance "go[es] to the essence of
the contract." MDS (Canada) Inc. v. Rad Source Technologies, Inc., 720 F.3d 833, 849 (11th Cir. 2013) (quoting Beefy
Trail, Inc. v. Beefy King Int'/, Inc., 267 So.2d 853, 857 (Fla. 4th DCA 1972)). "The issue of whether an alleged breach
is vital or material is ... a question offact." Covelli Family, L.P. v. ABG5, L.L.C., 977 So. 2d 749, 752 (Fla. 4th DCA
2008) (citing Moore v. Chodorow, 925 So.2d 457, 461 (Fla. 4th DCA 2006)) (further citation omitted).
22

18

Counterclaims (Dkt. 61) is DENIED.
7&

DONE AND ORDERED this

/

tP -day of November, 2014.

Copies to: Counsel ofrecord

19