Mednick v. Precor Inc

Filing 125

ENTER MEMORANDUM OPINION AND ORDER Signed by the Honorable Harry D. Leinenweber on 6/10/2016:Mailed notice(wp, )

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Case: 1:14-cv-03624 Document #: 125 Filed: 06/10/16 Page 1 of 23 PageID #:2864 IN THE UNITED STATES DISTRICT COURT FOR THE NORTHERN DISTRICT OF ILLINOIS EASTERN DIVISION GARY MEDNICK and STEVEN BAYER, Individually and on Behalf of All Others Similarly Situated, Case No. 14 C 3624 CONSOLIDATED ACTION Plaintiffs, Judge Harry D. Leinenweber v. PRECOR, INC., a Delaware Corporation, Defendant. MEMORANDUM OPINION AND ORDER Presently before the Court are Plaintiffs’ Motion for Class Certification [ECF No. 86], and Defendant’s Motion to Strike and Exclude [ECF Opinion No. 100]. of Plaintiffs’ For the Expert reasons Craig stated Henriquez, herein, Ph.D. Defendant’s Motion is granted, and Plaintiffs’ Motion is denied. I. BACKGROUND On May 16, 2014, Plaintiff Gary Mednick (“Mednick”) filed this class action lawsuit against Defendant Precor, Inc. (“Precor”) on behalf of himself and other similarly situated individuals seeking to remedy unfair and deceptive business practices arising from Precor’s marketing and sale of exercise equipment incorporating “touch sensor heart rate” monitoring Case: 1:14-cv-03624 Document #: 125 Filed: 06/10/16 Page 2 of 23 PageID #:2865 technology. Plaintiff Steven Bayer (“Bayer”) filed a separate lawsuit alleging similar claims. Subsequently, the two cases were consolidated before this Court. Mednick and Bayer both manufactured by Precor. Touch Sensor Heart purchased Model 9.23 treadmills The Model 9.23 treadmill includes a Rate System (the “Touch Sensors”) that measures a user’s heart rate when gripping handle sensors. Touch Sensors Alatech, in one of Model 9.23 Precor’s monitoring systems. treadmills three are suppliers The manufactured of heart by rate Alatech Touch Sensors, along with sensors manufactured by Polar and Salutron, are included on nineteen additional Precor machines: machines, one adaptive four treadmills, eight elliptical motion machine, and six stationary bikes. trainer (“AMT”) elliptical Both Plaintiffs found that their treadmills’ Touch Sensors failed to provide accurate heart rate readings. According to the Complaints, the Touch Sensors on all 20 machines contain the same defect. Precor’s nationwide marketing campaign uniformly advertises the benefits of its Touch Sensors across its various fitness machines. For all of its product brochures highlight the Touch Sensors. brochure for the 9.23 Treadmill lines, Precor’s product For example, the product invites the consumer to “[m]aximize your workout results with touch sensor heart rate monitoring.” Pls.’ Mem. Supp., Ex. 9. - 2 - These brochures, created Case: 1:14-cv-03624 Document #: 125 Filed: 06/10/16 Page 3 of 23 PageID #:2866 by Precor, are sent directly to third-party retail stores for the purpose of: (1) training sales personnel to learn about product features; (2) preparing sales representatives to speak with and sell Precor exercise equipment to consumers; and (3) providing point-of-sale purchasers. Precor marketing makes materials similar to potential representations on its website. Precor’s Touch Sensors are intended to measure the user’s heart rate by registering the small electrical signals carried across the surface of the user’s skin each time his or her heart contracts. However, Precor cautions that not all users will get the same or even valid results when using the Touch Sensors. This is subject because to the highly Touch variable Sensors are users. On biomechanical its website, devices Precor states: Touch heart rate readings depend on a strong, clear pulse to be read from your hands. In order to generate a clear signal, gently grasp the sensors. Do not tightly squeeze them, as this will negatively affect the pulse in your hands, making it more difficult for the sensors to get a good reading. The sensors will be more successful if your hands are warm and moist. . . . Touch heart rate is affected by an individual’s physiology. Some people have stronger pulse in their hands compared to others. Your results may vary. Def.’s Mem. Opp., Ex. 9. cautionary statement. The owner’s manuals contain a similar For example, states: - 3 - Bayer’s owner’s manual Case: 1:14-cv-03624 Document #: 125 Filed: 06/10/16 Page 4 of 23 PageID #:2867 Touch heart rate performance may vary based on a user’s physiology, age, and other factors. You may experience an erratic readout if your hands are dry, dirty or oily, or if the skin on your hands is especially thick. . . . Pls.’ Mem. Supp., Ex. 14. Similarly, Mednick’s owner’s manual contained the following disclaimer: Usually, the concentration of salts in a person’s perspiration provides enough conductivity to transmit a signal to the receiver inside the display console. However, some people, because of body chemistry or erratic heart beats cannot use the touch sensitive heart rate feature on the treadmill. Def.’s Mem. Opp., Ex. 10. Both parties have presented expert testimony on the Touch Sensors ability to provide accurate heart rate information. Plaintiffs’ expert, Dr. Craig S. Henriquez (“Henriquez”), is a professor of biomedical currently teaches at engineering Duke of University. nearly 30 Henriquez years who offers the opinion that “motion artifact,” or the actual movement of the user while exercising, “can disrupt the measurement of” the electrical currents produced by the human body “and result in a miscalculated heart rate.” Henriquez concludes that “exercise equipment like the tested Precor products, which rely on metal handgrip sensors, provide inherently unreliable heart rate data” due to motion artifact noise and physiological differences among the user population. - 4 - Case: 1:14-cv-03624 Document #: 125 Filed: 06/10/16 Page 5 of 23 PageID #:2868 Henriquez reached this opinion after reviewing the relevant literature and Precor’s own documents and materials. He also relied and on his independent experience research. and specialized Henriquez knowledge, collected data from his one subject, Matthew Brown, “under typical conditions of walking and running” on Mednick and Bayer’s personal treadmills and on another model — all three of which operate using an Alatech heart rate system. Henriquez ran tests comparing Mr. Brown’s heart rate readings from a chest strap to those he recorded off the heart rate systems of the three Precor treadmills and compiled this data in support of his opinion in this case. Precor’s expert, Michael Garrett (“Garrett”), is the principal of Garrett Technologies, an advanced electrical and mechanical engineering software development and consulting firm that specializes in medical devices including electrocardiogram (“ECG”) Garret monitors, has electrical defibrillators, extensive and experience software and and engineering external particular and monitoring systems, including ECG systems. pacemakers. expertise testing Garrett reviewed the relevant heart Precor asked Garrett to review and comment on Henriquez’s expert report. so, of in literature and In doing performed independent testing on the 20 Precor machines at issue in this case. Garrett tested the Alatech, Salutron and Polar heart rate systems incorporated in Precor treadmills, elliptical machines - 5 - Case: 1:14-cv-03624 Document #: 125 Filed: 06/10/16 Page 6 of 23 PageID #:2869 and stationary bikes. heights, various weights, machines He had 22 individuals of different ages, and and cardio-physiologies compared the heart use rate each of reading the from a chest strap ECG worn by the user and the subject machines’ Touch Sensors. Garrett’s research led him to conclude that the heart rate systems tested on the Precor machines at issue all perform as required for monitoring heart rate in an exercise environment, and are consistent with clinical ECG performance. Garrett’s data demonstrated that valid heart rate readings were displayed for each of the different machines tested. the rate user’s of accuracy physiology, the varied based machine on being But he noted that factors including the tested, the and type intensity of the motion, and the machine’s incorporated heart rate system. Garrett also concluded that Henriquez’s testing did not support his broad conclusion that exercise equipment like the Precor products, which rely on metal handgrip sensors, provide inherently unreliable heart rate data. Specifically, Garrett criticized Henriquez for only testing a single person on one heart rate system on a single type of exercise machine — a treadmill. different; Garrett found that (1) each heart rate system is (2) the different heart rate systems — Alatech, Salutron, and Polar — operate based on unique, proprietary trade - 6 - Case: 1:14-cv-03624 Document #: 125 Filed: 06/10/16 Page 7 of 23 PageID #:2870 secret or patented technology with different algorithms to receive, filter and convert electrical signals from a person’s pulse into the heart rate displayed on the machine; (3) each type of exercise machine requires different amounts and types of bodily movements; and (4) individual users have varied physiology and physical attributes, and may grip hand sensors and use exercise equipment differently. Therefore, Garrett concluded that a deficiency noted based on the testing of one individual on two models of treadmills, both of which use the Alatech heart rate system, cannot be extrapolated to apply to all individuals on all heart rate systems across all types of Precor machines. The proceedings have now reached the class certification stage. Plaintiffs seek class certification under FED. R. CIV. P. 23(a), 23(b)(2) and 23(b)(3) for breach of express warranty under the Magnuson-Moss Warranty Act, 15 U.S.C. § 2301 et seq., on behalf of a nationwide class, defined as: All persons within the United States who, within the applicable statute of limitations, purchased a Precor fitness machine equipped with a touch sensor heart rate monitor from either Precor or a third-party retailer. Excluded from the Nationwide Class are . . . those who purchased Precor fitness machines for resale. Plaintiffs P. 23(a), also seek 23(b)(2) class and certification 23(b)(3) - 7 - for under violations FED. of R. 10 CIV. state Case: 1:14-cv-03624 Document #: 125 Filed: 06/10/16 Page 8 of 23 PageID #:2871 consumer fraud laws, on behalf of a multi-state class, defined as: All persons who, within the applicable statute of limitations, purchased a Precor fitness machine equipped with a touch sensor heart rate monitor from either Precor or a third-party retailer. Excluded from the Multi-State Class are . . . those who purchased Precor fitness machines for resale. Precor opposes the certification of both proposed classes and also asks the Court to strike and exclude Henriquez’s expert opinion. II. A. ANALYSIS Motion to Strike The Court first considers Precor’s Motion to Strike and exclude Henriquez’s expert opinion. See, Am. Honda Motor Co. v. Allen, 600 F.3d 813, 815-16 (7th Cir. 2010) (“[W]hen an expert’s report or testimony is critical to class certification, as it is here . . . a district court must conclusively rule on any challenge to the expert’s qualifications or submissions prior to ruling on a class certification motion.”). A plaintiff proffering expert testimony in support of class certification must demonstrate by a preponderance of the evidence that the expert’s reasoning and methodology are valid and can be properly applied to the facts in issue. 1 McLaughlin on Class Actions § 3:14 (12th ed.). - 8 - Case: 1:14-cv-03624 Document #: 125 Filed: 06/10/16 Page 9 of 23 PageID #:2872 The admission of expert testimony is governed by Federal Rule of Evidence 702 and the principles outlined in Daubert v. Merrell Dow Pharm., Inc., 509 U.S. 579 (1993). It is the Court’s role to ensure that expert testimony is both relevant and reliable. Daubert, 509 U.S. at 589. To do so, the Court must ascertain whether the expert is qualified, whether his or her methodology testimony will is scientifically “assist the trier reliable, of fact evidence or to determine a fact in issue.” and to whether the understand the FED. R. EVID. 702; see also, Myers v. Ill. Cent. R.R. Co., 629 F.3d 639, 644 (7th Cir. 2010). Henriquez’s qualifications are not at issue here; the reliability of his testimony is what Precor contests. Even the most “supremely qualified expert cannot waltz into the courtroom and render opinions unless those opinions are based upon some recognized scientific method and are reliable and relevant under the test set forth by the Supreme Court in Daubert.” Clark v. Takata Corp., 192 F.3d 750, 759 n. 5 (7th Cir. 1999). The reliability of Henriquez’s testimony depends on whether the reasoning or methodology underlying the testimony is scientifically valid and whether that reasoning or methodology properly can be applied to the facts in issue. U.S. at 592-93. Daubert, 509 Daubert sets forth the following non-exhaustive factors for assessing the reliability of an expert opinion: (1) whether the theory has been or is capable of being tested; (2) - 9 - Case: 1:14-cv-03624 Document #: 125 Filed: 06/10/16 Page 10 of 23 PageID #:2873 whether the theory has been subjected to peer review and publication; (3) the theory’s known or potential rate of error; and (4) the theory’s level of acceptance within the relevant community. Id. at 593–94. Precor argues that, due to Henriquez’s failure to record or disclose the physiological characteristics of the sole subject, Mr. Brown, others to his opinion test Henriquez’s is Henriquez’s opinion for the criticisms miss the mark. opinion products, — that unreliable, rely theory. lack it impossible Precor of peer also review. for faults These Precor appears to confuse Henriquez’s exercise which as equipment on metal like handgrip the tested sensors, Precor provide inherently unreliable heart rate data — with his theory — that motion artifact can disrupt the measurement of the electrical currents produced by the miscalculated heart rate. human body and result in a Indeed, Henriquez’s failure to note Mr. Brown’s physiological characteristics makes it difficult to repeat his testing and double check his resulting opinion, but this flaw in his methodology does not prevent his theory from being tested. Similarly, although Henriquez’s opinion has not been subjected to peer review and publication, his theory has been the subject of numerous research papers and studies — many of which both parties’ experts review and rely upon in forming their opinions in this litigation. - 10 - Case: 1:14-cv-03624 Document #: 125 Filed: 06/10/16 Page 11 of 23 PageID #:2874 Precor’s critiques of the methodology underlying Henriquez’s opinion merit greater consideration. See, Chapman v. Maytag Corp., 297 F.3d 682, 688 (7th Cir. 2002) (“A very significant Daubert factor is whether the proffered scientific theory has been subjected to the scientific method.”). In addition to the Daubert factors discussed previously, the 2000 Advisory Committee’s Notes to Rule 702 suggest other benchmarks for assessing among other an expert’s things: methodology (1) whether and the opinion testimony including, relates to matters “growing naturally and directly out of research they have conducted “expressly independent for purposes of of the litigation,” testifying”; (2) or developed “[w]hether the expert has unjustifiably extrapolated from an accepted premise to an unfounded conclusion”; (3) “[w]hether the expert has adequately accounted for obvious alternative explanations”; and (4) “[w]hether the expert is being as careful as he would be in his regular consulting”. amends.). professional work outside his paid litigation FED. R. EVID. 702 Advisory Committee’s Note (2000 Henriquez’s opinion fails on each of these additional factors. First, Henriquez’s opinion did not grow naturally out of research he had conducted independent of this litigation. was developed for the certification motion. express purpose of Plaintiffs’ It class In fact, when asked in his deposition - 11 - Case: 1:14-cv-03624 Document #: 125 Filed: 06/10/16 Page 12 of 23 PageID #:2875 about some of the shortcomings of his methodology, Henriquez stated that he did not do a broader test of his theory because he had “[l]imited time to provide the information that was asked of [him].” Henriquez Depo. at 19-20. Second, Henriquez’s opinion fails to bridge the analytical gap between interfere the with basic the principle measurement that of motion the artifact electrical may currents produced by the human body and result in a miscalculated heart rate, and his conclusion that all exercise machines with metal handgrip sensors provide inherently unreliable heart rate data. He equates the existence of motion artifact, which is a welldocumented condition present during exercise, with uncompensated motion artifact, equipment is which unable to results filter when the motion provide a reliable heart rate reading. extrapolates from an accepted a piece of artifact exercise noise and In doing so, Henriquez premise to an unsupported conclusion and leaves the Court with many questions as to how he got there. Henriquez (and the relevant literature he relies on) acknowledges that a user’s size, anatomy, position of the heart, body weight and composition, gender, and age, as well as the amount and type of bodily movement involved in the exercise, can all influence the presence of motion artifact and the accuracy of heart rate readings. Yet Henriquez conducted a test of a - 12 - Case: 1:14-cv-03624 Document #: 125 Filed: 06/10/16 Page 13 of 23 PageID #:2876 single person on one heart rate system on one type of exercise machine — a population treadmill. on other Without heart rate any testing systems or of other a larger types of machines, Henriquez’s opinion as to the accuracy of the heart rate monitors on all of Precor’s exercise machines across all users is based on nothing more than speculation; this is not sufficient. See, Daubert, 509 U.S. at 590 (“[T]he word ‘knowledge’ connotes more than subjective belief or unsupported speculation.”). Plaintiffs make much of the fact that Henriquez’s opinion is also supported literature by Henriquez the claims relevant to rely literature. upon is But the inconclusive in regard to the accuracy of the heart rate data gained through the use of metal handgrip sensors on exercise equipment. The literature does acknowledge the existence of motion artifact and the effect it can have on heart rate readings during exercise, but it also finds that Polar and Salutron heart rate systems compensate for this interference and provide reliable heart rate readings. Mendoza See, Study Kay Study (Salutron (Polar heart heart rate rate systems); systems). The Lee & remaining articles cited by Henriquez studied various chest straps rather than handle Touch Sensors, heart rate systems not used by Precor or at issue generally, in and this how case, the differing existence user - 13 - of motion physiology artifact affects the Case: 1:14-cv-03624 Document #: 125 Filed: 06/10/16 Page 14 of 23 PageID #:2877 collection of heart rate data. support Henriquez’s broad Thus, none of the cited studies opinion that all of the Precor products at issue provide inherently unreliable heart rate data to all users. Expert testimony relying on the opinions of others should be rejected if the testifying expert’s opinion is too speculative or the underlying basis is faulty. Walker v. Soo Line R. Co., 208 F.3d 581, 588 (7th Cir. 2000). The shortcomings pertinent in reliability light factors in of Henriquez’s the discussed methodology third and above. fourth By his own are also additional admission, Henriquez does not believe a sample size of one is sufficient to produce reliable results. See, Am. Honda Motor Co., 600 F.3d at 818 size (stating sufficient”). “a sample of one is rarely, if ever, Thus, the fact that he utilized such a small sample size suggests that he was not as careful in conducting his study for this litigation as he would be in his regular professional research. See, id. (“The small sample size also highlights the constraints litigation placed upon [the expert’s] methods and professional judgment; [he thorough as he might otherwise be. . . .”). was] not being as By failing to test more than one subject and failing to record the physiological details of Mr. Brown, Henriquez also failed to account for the alternative explanation that Mr. Brown may simply be an outlier, or a person who, due to his physiology, is not representative of - 14 - Case: 1:14-cv-03624 Document #: 125 Filed: 06/10/16 Page 15 of 23 PageID #:2878 a statistical sample of subjects. Similarly, by only testing treadmills equipped with Alatech heart rate systems, Henriquez failed to account for the possibility that his results may be attributable only to that particular heart rate system or the bodily movements associated with exercise on a treadmill. “‘[S]haky’ expert testimony may be admissible, assailable by its opponents McCoy, 593 F.3d through 610, 616 cross-examination,” (7th Cir. 2010), proffered here is not merely shaky: but Gayton the v. testimony it is unreliable. The Daubert standard and Rule 702 are designed to ensure that, when expert witnesses standards of professional testify in intellectual work. court, rigor Chapman, they that 297 adhere are F.3d to demanded at 688. the in same their Henriquez’s opinion simply does not satisfy this standard of reliability. The Court therefore grants Defendant’s Motion to Strike. B. To succeed Motion for Class Certification on their Motion for Class Certification, Plaintiffs must show that the putative classes satisfy all four requirements of Federal numerosity, Rule commonality, of Civil typicality, Procedure and 23(a): adequacy of representation, and any one of the conditions of Rule 23(b). FED. R. CIV. P. 23; Oshana v. Coca-Cola Co., 472 F.3d 506, 513 (7th Cir. 2006). Rule 23(b)(2), Plaintiffs which states request that - 15 - a certification class action under may be Case: 1:14-cv-03624 Document #: 125 Filed: 06/10/16 Page 16 of 23 PageID #:2879 maintained if “the party opposing the class has acted or refused to act on grounds that apply generally to the class, so that final injunctive relief or corresponding declaratory relief is appropriate respecting class Plaintiffs P. 23(b)(2). the as also a whole.” seek FED. R. CIV. certification under Rule 23(b)(3), which requires that common questions of law or fact predominate members and over that the questions class affecting action is the only best adjudicating the controversy fairly and efficiently. individual method for FED. R. CIV. P. 23(b); Amchem Prods., Inc. v. Windsor, 521 U.S. 591, 614 (1997). Plaintiffs contend that Precor committed consumer fraud and breached its marketing Precor the written Touch machines at warranties Sensors issue “inherently defective.” as by a premium despite from common and feature knowing that misleadingly on the they 20 were Thus, they contend that the central questions at issue here are whether: suffer falsely design defects; (1) the Precor machines (2) Precor falsely and misleadingly markets its Touch Sensor feature with knowledge of these defects; and (3) Precor committed consumer fraud and/or breached its written warranties by selling defective products. The Court agrees that these three questions are central to the case and common to all members of the putative classes. Court does not agree that - 16 - these common But the questions Case: 1:14-cv-03624 Document #: 125 Filed: 06/10/16 Page 17 of 23 PageID #:2880 predominate over classes. issues that vary among the members of the See, FED. R. CIV. P. 23(b)(3). The predominance inquiry under Rule 23(b)(3) “‘trains on the legal or factual questions that qualify each class member’s case as a genuine controversy,’ with the purpose being to determine whether a proposed class is ‘sufficiently cohesive to warrant adjudication by representation.’” Messner v. Northshore Univ. HealthSystem, 669 F.3d 802, 814 (7th Cir. 2012) (quoting Amchem Prods., Predominance Inc. is v. Windsor, similar to 521 Rule U.S. 591, 23(a)’s 623 (1997)). typicality and commonality requirements, but “the predominance criterion is far more demanding.” Generally, questions Id. (internal quotation marks omitted). predominance represent a is significant satisfied aspect when of [a] “‘common case and . . . can be resolved for all members of [a] class in a single adjudication.’” Id. (quoting 7AA Wright and Miller, Federal Practice & Procedure § 1778 (3d ed. 2011)). “common questions can predominate if a In other words, common nucleus of operative facts and issues underlies the claims brought by the proposed class.” presence of some Id. (internal quotation marks omitted). individual questions is not fatal, The but individual questions cannot predominate over the common ones. Id. To determine if a question is common, Plaintiffs’ must demonstrate that the elements of their claims are capable of - 17 - Case: 1:14-cv-03624 Document #: 125 Filed: 06/10/16 Page 18 of 23 PageID #:2881 proof at trial “through evidence that is common to the class rather than individual to its members.” Id. at 818 (citation omitted); accord, Costello v. BeavEx, Inc., 810 F.3d 1045, 1060 (7th Cir. 2016) (“Plaintiffs have demonstrated that common questions predominate by making out a prima facie claim under the IWPCA based on evidence common to the class.”). Plaintiffs cannot meet this burden on the issue of whether Precor machines suffer from common design defects. Relying on Henriquez’s opinion, Plaintiffs make the leap from the existence of motion artifact to the conclusion that all of the 20 Precor machines are defective because the Touch Sensors are unable to compensate for this condition and provide a reliable heart rate reading. But this allegation is expert opinion upon which it rests. be made for adjudication, all members but of rather the would as unsubstantiated as the Such a determination cannot putative require class in a individualized single inquiry into each user, each type of machine and each heart rate system at issue. The flaws in Plaintiffs’ stance are further amplified when the Court Without testimony removes it, of Henriquez’s Plaintiffs Steven are Bayer opinion left and an with from the only affidavit of the discussion. deposition Gary Mednick, which in no way support the broad-reaching conclusions urged by Plaintiffs as to all types of users across all types of Precor - 18 - Case: 1:14-cv-03624 Document #: 125 Filed: 06/10/16 Page 19 of 23 PageID #:2882 machines. The other evidence Plaintiffs offer is of no help to them either, as it is relevant only to prove the existence of a warranty, Precor’s knowledge of issues with the Touch Sensors, and damages. The opinion of defense expert Garrett is the only other evidence Touch in the Sensors opines that record pertaining the Precor on the 20 Touch Sensors to the machines all reliability at perform issue. as of the Garrett required for exercise heart rate monitors and are consistent with clinical ECG performance. Garrett acknowledges that the rate of accuracy varies based on factors including the user’s physiology, the system being tested, the type and intensity of the exercise performed, and the heart rate system included in the machine. Indeed, he even admits the Touch Sensors may not work at all for some users. But such unpredictability is exactly the reason why certification of the proposed classes is inappropriate. If the Touch unreliability error? Sensors attributable are, to in a fact, defect, unreliable, or simply is to that human Or is the unreliability due to some external factor, like the user’s age? cardio-physiology? their hands? Or their body mass? Or weight? Or their Or the thickness or dryness of the skin on Or their average rate of exercise? And if the product proves to be defective, is that defect present only on a certain type of machine (treadmill, - 19 - elliptical, AMT, or Case: 1:14-cv-03624 Document #: 125 Filed: 06/10/16 Page 20 of 23 PageID #:2883 stationary bike)? Or is it attributable to a specific heart rate system (Alatech, Salutron, or Polar)? the common issue of whether the These questions make Precor Touch Sensors are defective incapable of being proven at trial “through evidence that is common members.” to the class rather than individual to its The Court cannot even begin to contemplate the number and makeup of the subclasses and sub-subclasses that would be necessary to facilitate disposition of the proposed classes’ re Bridgestone/Firestone, claims. This case is analogous to In Inc., 288 F.3d 1012, 1015 (7th Cir. 2002), in which the Seventh Circuit reversed nationwide against the classes the district in a manufacturers tires used on SUVs. court’s order products liability of utility sport certifying action vehicles two brought and the Plaintiffs alleged that the tires had an abnormally high failure rate and were designed or manufactured defectively. Id. The court found that differences in the use of the SUVs, attributes of the various tire designs, treatment of the tires by the users, and other external factors (like differing products. climates) all Id. at 1019. affected the failure rate of the These variables precluded the court from finding “that the questions of law or fact common to the members of the class predominate over any questions affecting only individual members, and that a class action is superior to - 20 - Case: 1:14-cv-03624 Document #: 125 Filed: 06/10/16 Page 21 of 23 PageID #:2884 other available methods for the fair and efficient adjudication of the controversy.” Id. (citing FED. R. CIV. P. 23(b)(3)). The nature of Plaintiffs’ claims also prevents the Court from finding Rule 23(b)(3) satisfied. Specifically, Plaintiffs seek to certify a multi-state class to pursue violations of the consumer fraud laws of 10 states and a nationwide class action under the Magnuson-Moss Warranty Act. “A nationwide class in what is fundamentally a breach-of-warranty action, coupled with a claim of fraud, poses serious problems about choice of law, the manageability of the suit, and thus the propriety of class certification.” Szabo v. Bridgeport Machines, Inc., 249 F.3d 672, 674 (7th Cir. 2001); see also, In re Rhone–Poulenc Rorer Inc., 51 F.3d 1293 (7th Cir. 1995). The Seventh Circuit has made clear that multi-state fraud and warranty class actions are not appropriate, especially in the context of multiple products because such actions require the materially different state laws. Liab. Litig., 654 F.3d Bridgestone/Firestone, decentralized juries, and process different 748, 288 of application of numerous, See, In Re Aqua Dots Prod. 752 (7th at F.3d multiple standards Cir. 1020 trials, of 2011); (“[O]nly involving liability, In in Re ‘a different different jurisdictions’ will yield the information needed for accurate evaluation of mass tort claims.” (internal citation omitted)). - 21 - Case: 1:14-cv-03624 Document #: 125 Filed: 06/10/16 Page 22 of 23 PageID #:2885 Nor may Plaintiffs’ Rule 23(b)(2). the proposed classes be certified under Rule 23(b)(2) was “not intended to apply where appropriate final relief predominantly to money damages.” relates exclusively or Rota v. Bhd. of Ry., Airline & S.S. Clerks, 64 F.R.D. 699, 707 (N.D. Ill. 1974). Although Plaintiffs invoke various legal theories, they have only one cognizable injury — the alleged over-payment for their Precor machines due to the “premium” yet defective Touch Sensor feature — and prospective injunctive relief is not a proper remedy for that kind of injury. This is simply an action for damages, not the dual remedies of an injunction plus damages. See, Kartman v. State Farm Mut. Auto. Ins. Co., 634 F.3d 883, 888-89 (7th Cir. 2011). Moreover, Plaintiffs cannot satisfy the test for a remedy in equity. An injunction requires a showing that: (1) plaintiffs have suffered irreparable harm; (2) monetary damages are inadequate to remedy the injury; (3) an equitable remedy is warranted based on the balance of hardships between plaintiffs and defendant; and (4) the public interest would be well served by the injunction. 388, 391 (2006). eBay Inc. v. MercExchange, L.L.C., 547 U.S. If Plaintiffs were able to prove their claims, monetary damages would adequately remedy any injury suffered by an individual member or the class as a whole. action is appropriate only under - 22 - Rule This type of 23(b)(3); because Case: 1:14-cv-03624 Document #: 125 Filed: 06/10/16 Page 23 of 23 PageID #:2886 Plaintiffs have failed to satisfy the requirements under that rule, the Court denies their Motion for Class Certification. IV. CONCLUSION For the reasons stated herein, Defendant’s Motion to Strike and Exclude Opinions of Plaintiffs’ Ph.D. [ECF No. 100] is granted. Expert Craig Henriquez, Plaintiffs’ Motion for Class Certification [ECF No. 86] is denied. IT IS SO ORDERED. Harry D. Leinenweber, Judge United States District Court Dated:6/10/2016 - 23 -

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