Adesina et al v. XOOM Energy Maryland, LLC et al

Filing 182

MEMORANDUM OPINION. Signed by Judge George Jarrod Hazel on 8/18/2020. (dg3s, Deputy Clerk)

Case 8:15-cv-00154-GJH Document 182 Filed 08/18/20 Page 1 of 39

IN THE UNITED STATES DISTRICT COURT
FOR THE DISTRICT OF MARYLAND
Southern Division
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MICHAEL TODD, et al.,
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Plaintiffs,
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v.

Case No.: GJH-15-154
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XOOM ENERGY MARYLAND,
LLC, et al.,

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Defendants.
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MEMORANDUM OPINION
Plaintiffs Michael Todd, Jerome Bonicos, and Elizabeth Donnellon bring this statutory
and common law consumer fraud action against Defendants XOOM Energy, LLC (“XOOM
Energy” or “XOOM”), an electricity and natural gas supplier, and ACN, Inc. (“ACN”), a
marketing company that promotes XOOM’s services to consumers. ECF No. 59. On March 31,
2020, the Court granted in part and denied in part Defendants’ Motion for Summary Judgment.
ECF No. 175. Now pending before the Court is Plaintiffs’ Amended Motion for Class
Certification and Appointment of Class Counsel. ECF No. 161. No hearing is necessary. See
Loc. R. 105.6 (D. Md.). For the following reasons, Plaintiffs’ Motion will be denied.
I.

BACKGROUND
The Court summarized the facts of this case in its Memorandum Opinion addressing

Defendants’ Motion for Summary Judgment, ECF No. 175 at 1–5, and now restates the relevant
facts as presented in the parties’ exhibits concerning class certification, as well as in materials
from the summary judgment record to which the parties cite or allude.

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Defendant XOOM Energy is “the parent company of 20 subsidiary companies” that
“supply electricity and/or natural gas in 19 states and the District of Columbia.” ECF No. 167-6
¶¶ 4, 6. The subsidiaries have no employees and are managed by XOOM Energy. ECF No. 162-2
at 5–6.1 XOOM operates in states that have deregulated their energy markets, which allows
consumers to purchase energy from entities other than their local utility, although the utility
operates and maintains the physical infrastructure that transports that energy to the consumer’s
location. See ECF No. 122-4 at 21. Each XOOM subsidiary supplies energy in only one state,
although many states have multiple “energy markets” that are “served by one or more utilities.”
ECF No. 167-6 ¶¶ 7–8. The area in which a utility provides energy is that utility’s “service area,”
and XOOM subsidiaries within a given state may provide energy in multiple utilities’ service
areas within the state. Id. ¶¶ 8–9. XOOM subsidiaries offer both fixed rate plans, the monthly
rates for which remain constant during the term of the plan, and variable rate energy plans, in
which rates may vary each month. ECF No. 122-4 ¶¶ 6–8. XOOM variable rate plans are
branded as “Simpleflex” plans. See ECF No. 122-4 at 47, 56, 66.
XOOM works with several companies that promote its energy services to potential
customers, including Defendant ACN. ECF No. 122-4 ¶ 31; ECF No. 167-5 ¶ 7. ACN, which is a
trade name of the entity LKN Communications, Inc. (“LKN”), maintains a subsidiary called
ACN Opportunity, LLC (“ACN Opportunity”) which “administers a program through which
independent contractors known as Independent Business Owners (‘IBOs’) may promote or refer
customers to various products and services.” ECF No. 122-5 ¶¶ 2, 5. This includes the energy
plans offered by XOOM Energy subsidiaries. Id. ¶ 10, 20–21. IBOs are not employees of XOOM
Energy or any of its subsidiaries, nor of LKN or any ACN entity. Id. ¶ 6; ECF No. 122-4 ¶ 33.

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Pin cites to documents filed on the Court’s electronic filing system (CM/ECF) refer to the page numbers generated
by that system.

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However, IBOs can “earn commissions and bonuses in connection with certain products and
services” that they successfully promote, including XOOM Energy’s. Id. ¶ 8. ACN Opportunity
pays these commissions and bonuses with funds provided by XOOM. ECF No. 122-4 ¶ 58.
In order to become an IBO, a person or company must “enter into an IBO Agreement
with ACN Opportunity” on a website. ECF No. 122-5 ¶ 11–12. To promote and receive
commissions for XOOM services, XOOM requires IBOs to pass a XOOM accreditation test after
reviewing XOOM training materials. Id. ¶ 23; ECF No. 122-4 ¶¶ 36, 45–48. Some of these
materials direct IBOs not to promote or promise to consumers that switching to XOOM will
result in savings unless such promises of savings are stated on XOOM’s website. ECF No. 122-4
¶¶ 38–41, 60, 63; see also id. at 31, 34, 37. Training materials also state that “[c]ustomers must
place their own orders” for XOOM’s services on its website and “need[] to sign themselves up
for service.” Id. at 31–32; see also id. ¶¶ 42–43. Individuals interested in XOOM services may
also access the XOOM website and enroll without an IBO, though “several hundred thousand” of
XOOM subsidiaries’ customers have been referred by IBOs. ECF No. 167-5 ¶¶ 7–8.
Plaintiffs in this case are New Jersey residents Jerome Bonicos and Michael Todd (the
“New Jersey Plaintiffs”) and Maryland resident Elizabeth Donnellon. At their depositions, each
Plaintiff testified that an IBO contacted them promising savings on their monthly energy bills if
they switched to XOOM, but that after they were switched their bills instead increased. Plaintiff
Bonicos testified that in 2014, William Stracher, a longtime friend, came to Bonicos’s house,
said that he was working for XOOM Energy, and could “save [Bonicos] five or ten percent on
[his] gas bill” as compared to his local utility. ECF No. 162-7 at 3, 8; see also id. at 4, 6–7. After
he switched to a variable rate XOOM plan, however, Bonicos’s bills significantly exceeded what
he would have paid to his local utility, leading him to leave XOOM and return to his prior

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provider. Id. at 9–12.
Plaintiff Todd testified that in either 2013 or 2014, a family member – either Lucille
DelVecchio or Phil DelVecchio, both of whom were IBOs – called him and said that they “could
save [him] significant money by switching over to . . . a third party provider for [his] energy
services.” ECF No. 162-8 at 3, 5–6; see also id. at 8–9, 11, 15. The caller then asked him to
provide a copy of his existing utility bill, which he did, after which his service was switched to a
variable rate XOOM plan. Id. at 7. Instead of saving money, however, Todd’s monthly bills were
higher than they had ever been with his local utility. Id. at 13–14, 16–17. Todd thus left XOOM
and returned to the utility. Id. at 16–17.
Finally, Plaintiff Donnellon testified that “a couple years” before her 2018 deposition, she
was visited by her ex-husband Mark’s son, Blaine Donnellon, who said he was a representative
of XOOM Energy and told her that she would save money on her electricity bills by switching to
XOOM because her bills would be lower than with her existing provider. ECF No. 162-9 at 3–4,
6–8, 12; ECF No. 122-7 at 5–6. Plaintiff Donnellon then gave Blaine a bill from her existing
provider and allowed Blaine to switch her energy service to a XOOM variable rate plan. ECF
No. 162-9 at 8. Although Donnellon experienced savings for one month, her bills increased
beginning in the second month of XOOM service. Id. at 9–10, 15. She eventually decided to
cancel her XOOM service and return to her utility, and she also applied for a public energy
assistance program to help her afford her electric bill. Id. at 16–18.
Plaintiff Todd and a plaintiff who has since left the case filed this action on January 16,
2015 against XOOM, ACN, and XOOM state subsidiaries XOOM Energy Maryland, LLC and
XOOM Energy New Jersey, LLC (“XOOM Maryland” and “XOOM New Jersey”). ECF No. 1.
On March 25, 2015, the current Plaintiffs filed an Amended Complaint that asserted several

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claims under Maryland, New Jersey, and North Carolina statutes and common law. ECF No. 33.
On February 22, 2016, the Court issued a Memorandum Opinion and an Order dismissing
without prejudice all but two of the claims. ECF No. 50 at 28–29; ECF No. 51. Plaintiffs filed a
Second Amended Complaint on March 21, 2016 that realleged most of the same claims as the
first with the exception of any claims under North Carolina law or against XOOM New Jersey.
ECF No. 57.
Defendants moved to dismiss the Second Amended Complaint on April 20, 2016, ECF
No. 59, and the Court granted the motion in part and denied it in part on February 16, 2017, ECF
Nos. 67, 68. On June 28, 2019, Defendants moved for summary judgment on all remaining
claims. ECF No. 122. Defendants later filed a Motion to Strike an exhibit to Plaintiffs’
Opposition, the declaration of Plaintiffs’ expert Frank A. Felder, Ph.D. ECF No. 134. On August
28, 2019, Plaintiffs filed a Motion for Class Certification and Appointment of Class Counsel.
ECF No. 141. Plaintiffs filed an amended class certification motion on December 23, 2019. ECF
No. 161. Defendants filed an Opposition to certification on January 13, 2020, ECF No. 167, and
Plaintiffs filed a Reply in support on February 3, 2020, ECF No. 173.
On March 31, 2020, the Court issued a Memorandum Opinion granting in part and
denying in part Defendants’ Motion for Summary Judgment. ECF No. 175. The Court granted
summary judgment on all claims of fraudulent concealment and all claims against XOOM
Maryland, which was accordingly dismissed from the case. ECF No. 176. The Court denied
summary judgment as to Maryland common law fraud and Maryland Consumer Protection Act
claims by Plaintiff Donnellon and as to the New Jersey Plaintiffs’ New Jersey common law fraud
and negligent misrepresentation claims and claims under the New Jersey Consumer Fraud Act.
Id. All remaining claims are asserted against both XOOM Energy and ACN. See id.

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Finally, because some of the opinions set forth in Dr. Felder’s declaration were not timely
disclosed, the Court granted Defendants’ Motion to Strike to the extent that the Court did not
consider the declaration in adjudicating the summary judgment motion. Id.; see ECF No. 175 at
7–11. The Motion was otherwise denied as moot because Plaintiffs submitted an Amended
Declaration of Dr. Felder, ECF No. 162-10, in support of their Amended Motion for Class
Certification and Appointment of Class Counsel, ECF No. 161. The Court deferred consideration
of the amended certification motion, ECF No. 175 at 11, and denied as moot the superseded
original motion, ECF No. 177.
II.

STANDARD OF REVIEW
District courts possess “wide discretion” in deciding whether to certify a class. Ward v.

Dixie Nat’l Life Ins. Co., 595 F.3d 164, 179 (4th Cir. 2010) (quoting Cent. Wesleyan Coll. v.
W.R. Grace & Co., 6 F.3d 177, 185 (4th Cir. 1993)). Federal Rule of Civil Procedure 23(a)
requires that a prospective class “comply with four prerequisites: (1) numerosity; (2)
commonality; (3) typicality; and (4) adequacy of representation.” EQT Prod. Co. v. Adair, 764
F.3d 347, 357 (4th Cir. 2014) (citing Fed. R. Civ. P. 23(a)). “[N]umerosity requires that a class
be so large that ‘joinder of all members is impracticable.’” Lienhart v. Dryvit Sys., Inc., 255 F.3d
138, 146 (4th Cir. 2001) (quoting Fed. R. Civ. P. 23(a)(1)).
“Commonality requires that ‘there are questions of law or fact common to the class.’” Id.
(quoting Fed. R. Civ. P. 23(a)(2)). For this requirement to be met, the proceeding must not only
raise common questions, but must also be able “to generate common answers apt to drive the
resolution of the litigation.” EQT Prod. Co., 764 F.3d at 360 (quoting Wal-Mart Stores, Inc. v.
Dukes, 564 U.S. 338, 350 (2011)). “Typicality requires that the claims of the named class
representatives be typical of those of the class; ‘a class representative must be part of the class

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and possess the same interest and suffer the same injury as the class members.’” Lienhart, 255
F.3d at 146 (quoting Gen. Tel. Co. of the Sw. v. Falcon, 457 U.S. 147, 156 (1982)). Finally,
“[u]nder the adequacy requirement of Rule 23(a)(4), a district court may certify a class only if
the class representative ‘will fairly and adequately protect the interests of the class.’” Ward, 595
F.3d at 179 (quoting Fed. R. Civ. P. 23(a)(4)).
In addition to satisfying the requirements of Rule 23(a), “the class action must fall within
one of the three categories enumerated in Rule 23(b).” EQT Prod. Co., 764 F.3d at 357 (quoting
Gunnells v. Healthplan Servs., Inc., 348 F.3d 417, 423 (4th Cir. 2003)). Plaintiffs here seek
certification under Rule 23(b)(3). ECF No. 162 at 23. “[C]ertification under Rule 23(b)(3) is
appropriate when all of the prerequisites of Rule 23(a) are satisfied and two other requirements
are met.” Id. (citing Dukes, 564 U.S. at 362). “Specifically, (1) common questions of law or fact
must predominate over any questions affecting only individual class members; and (2)
proceeding as a class must be superior to other available methods of litigation.” Id. (citing Fed.
R. Civ. P. 23(b)(3)). “Rule 23(b)(3)’s predominance criterion is even more demanding than Rule
23(a).” Comcast Corp. v. Behrend, 569 U.S. 27, 34 (2013) (citing Amchem Prods., Inc. v.
Windsor, 521 U.S. 591, 623–24 (1997)).
“A party seeking class certification must do more than plead compliance with the
aforementioned Rule 23 requirements.” EQT Prod. Co., 764 F.3d at 357 (citing Dukes, 564 U.S.
at 350). “Rather, the party must present evidence that the putative class complies with Rule 23.”
Id. (citing Comcast Corp., 569 U.S. at 33). “It is the plaintiffs’ burden to demonstrate
compliance with Rule 23, but the district court has an independent obligation to perform a
‘rigorous analysis’ to ensure that all of the prerequisites have been satisfied.” Id. at 358 (citing
Dukes, 564 U.S. at 351). “Although Rule 23 does not give district courts a ‘license to engage in

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free-ranging merits inquiries at the certification stage,’ a court should consider merits questions
to the extent ‘that they are relevant to determining whether the Rule 23 prerequisites for class
certification are satisfied.’” Id. at 357–58 (quoting Amgen Inc. v. Conn. Ret. Plans & Tr. Funds,
568 U.S. 455, 466 (2013)).
III.

DISCUSSION
Plaintiffs move the Court to certify one class and two subclasses. ECF No. 161. The class

is defined as “[a]ll persons who are or have been Simpleflex XOOM Energy customers in
California, Connecticut, Delaware, Illinois, Indiana, Kentucky, Maine, Maryland, Massachusetts,
Michigan, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Texas,
Virginia who (1) used XOOM as their electricity supplier, and (2) used XOOM as their natural
gas supplier.” Id. Plaintiffs’ proposed subclasses include “[a]ll persons who are or have been
Simpleflex customers of XOOM Energy, New Jersey, LLC” and “[a]ll persons who are or have
been Simpleflex customers of XOOM Energy, Maryland, LLC.” ECF No. 161. For clarity, the
Court refers to the subclasses as the “New Jersey Subclass” and the “Maryland Subclass,”
respectively, and the multistate class as “the Class.”
The Second Amended Complaint asserts Plaintiff Donnellon’s Maryland Consumer
Protection Act claim on behalf of the Maryland Subclass and the New Jersey Plaintiffs’ New
Jersey Consumer Fraud Act claim on behalf of the New Jersey Subclass. ECF No. 57 at 24–28.
Plaintiffs’ common law fraud and negligent misrepresentation claims are asserted on behalf of
the class and both subclasses. Id. at 30–31.2 Plaintiffs also seek appointment of Todd, Donnellon,
and Bonicos as class representatives and of their counsel’s firms, Cuneo Gilbert & LaDuca LLP
and Whitfield Bryson & Mason LLP, as class counsel. ECF No. 161 at 1–2. On May 5, 2020,

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While the Second Amended Complaint also asserts a breach of contract claim on behalf of the classes, that claim
has been dismissed. See ECF No. 67.

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Plaintiffs’ two attorneys affiliated with Whitfield Bryson & Mason alerted the Court that they are
now members of the firm Mason Lietz & Klinger LLP. ECF No. 179. The Court will presume
that Plaintiffs wish to substitute that firm for the attorneys’ prior firm as proposed class counsel.
The Court now turns to each of the requirements for class certification and notes two
initial issues. First, Defendants apparently concede that Plaintiffs can satisfy the numerosity
requirement. ECF No. 167 at 13. Rule 23(a)(1) states that the proposed class must be “so
numerous that joinder of all members is impracticable.” Fed R. Civ. P. 23(a)(1). “Classes of as
few as 25 to 30 have been found to ‘raise [] the presumption that joinder would be
impracticable.’” Stanley v. Cent. Garden & Pet Corp., 891 F. Supp. 2d 757, 770 (D. Md. 2012)
(alteration in original) (quoting In re Kirschner Med. Corp. Sec. Litig., 139 F.R.D. 74, 78 (D.
Md. 1991)). “Where ‘general knowledge and common sense’ indicate the class is so large that
joinder of all members is impracticable, the numerosity requirement is satisfied.” Id. (quoting
Mitchell-Tracey v. United Gen. Title Ins. Co., 237 F.R.D. 551, 556 (D. Md. 2006)). Here, given
that the proposed class definitions include all XOOM customers in the states at issue, it appears
certain that the numerosity requirement is met.
Second, the Court notes that the parties’ briefing almost exclusively concerns whether
Plaintiffs have met the requirements for certification of the Class. Beyond offering their
proposed definitions, Plaintiffs mention the subclasses only briefly in discussing numerosity and
commonality. ECF No. 162 at 18.3 Defendants similarly only mention the subclasses in the midst
of arguments on the permissibility of certification for claims that require showings of reliance
and causation. ECF No. 167 at 19–20. Following the parties, the Court focuses its analysis on
certification of the Class and raises the subclasses only when relevant.

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Plaintiffs appear to offer new, alternative subclass definitions in their Reply. ECF No. 173 at 17 nn.7, 9. The Court
addresses those proposals in the course of its analysis.

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A. Commonality
Because Plaintiffs have satisfied Rule 23(a)(1)’s numerosity requirement, the Court turns
to Rule 23(a)(2)’s requirement of commonality. As noted previously, the Rule requires a party
seeking certification to show that “there are questions of law or fact common to the class.” Fed.
R. Civ. P. 23(a)(2). “Commonality requires the plaintiff to demonstrate that the class members
‘have suffered the same injury.’” Dukes, 564 U.S. at 349 (quoting Falcon, 457 U.S. at 157). And
the plaintiff’s claims “must depend upon a common contention—for example, the assertion of
discriminatory bias on the part of the same supervisor. That common contention, moreover, must
be of such a nature that it is capable of classwide resolution—which means that determination of
its truth or falsity will resolve an issue that is central to the validity of each one of the claims in
one stroke.” Id. at 350.
Plaintiffs assert that they have raised several questions capable of class-wide resolution.
First, Plaintiffs claim that “Defendants promised that Xoom’s variable energy rates would be
consistently lower than customers’ local utility rates, when in fact they were not.” ECF No. 162
at 19. In a broader assertion of this claim, Plaintiffs contend that “Defendants jointly conspired to
carry out the fraudulent scheme of marketing and selling Xoom’s energy services using false
representations.” ECF No. 162 at 8. Related questions common to the class, Plaintiffs assert,
include “the question of whether Xoom’s variable pricing actually did or did not reflect
wholesale market conditions,” which XOOM allegedly claimed it did, and “the question of
whether Xoom’s alleged misconduct harmed the Classes.” Id. at 19. Finally, Plaintiffs assert that
“the issue of damages is also common to the class. The central question of how Defendants’
violations damaged the class remains the same, and can be addressed by Plaintiffs’ expert on a
class-wide basis.” Id.

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It is apparent from this discussion that Plaintiffs’ motion centers around the allegation
that “Defendants,” as part of a centrally directed scheme, made promises to prospective
customers that changing their energy provider to XOOM would result in savings. The Court
notes that Plaintiffs throughout this litigation have often referred vaguely to “Defendants” or
“Xoom” as their opponents, apparently reflecting the notion advanced in Plaintiffs’ Opposition
to summary judgment that “XOOM Energy, XOOM State subsidiaries, and ACN act as one
interrelated company when it comes to the methods and procedures with which they sold newly
regulated home energy to consumers.” ECF No. 131 at 5. In its decision granting summary
judgment in part, the Court rejected this approach. ECF No. 175 at 19. 4
Additionally, to support the central claim of the certification motion, Plaintiffs rely in
part on allegations from their Second Amended Complaint. See ECF No. 162 at 8–9. As noted
previously, however, Rule 23 “does not set forth a mere pleading standard.” Dukes, 564 U.S. at
350. Plaintiffs must “‘be prepared to prove that there are in fact sufficiently numerous parties,
common questions of law or fact,’ typicality of claims or defenses, and adequacy of
representation, as required by Rule 23(a).” Comcast Corp., 569 U.S. at 33 (quoting Dukes, 564
U.S. at 350). “The party must also satisfy through evidentiary proof at least one of the provisions
of Rule 23(b).” Id.
For record evidence, Plaintiffs’ first point to deposition testimony from two former IBOs:
Memi Oladapo, who testified that she attended IBO training sessions in Pennsylvania and
Maryland where ACN representatives directed attendees to promise prospective customers that

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The Court also denied summary judgment in part on the finding that Plaintiffs had raised a genuine dispute as to
whether the IBOs that promoted XOOM services to Plaintiffs had made actionable misrepresentations about savings.
Under governing Maryland and New Jersey law, the Court concluded, Plaintiffs had raised a triable question about
whether XOOM and ACN could be liable as principals for the alleged misrepresentations by the IBOs acting as their
agents. ECF No. 175 at 22, 26–27.

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they would save on energy costs and that their monthly rates would be lower if they switched to
XOOM Energy, ECF No. 162-4 at 18–19;5 and William Stracher, who testified that an
unspecified individual told him that in working for ACN, his “future customers would save
money” and he “would make a commission of selling,” ECF No. 173-2 at 3.
Plaintiffs also discuss notes of customer complaint calls received by XOOM call centers
between January 1, 2014 and June 30, 2014, records of which Plaintiffs obtained following a
discovery dispute. ECF No. 162 at 13–14 (citing ECF No. 163-6); see ECF No. 162 at 9 n.4
(explaining that a set of complaint records attached to Plaintiffs’ Motion is a sample of what
Defendants produced). According to the notes, which were taken by XOOM customer service
representatives, many callers stated in varying terms that while they were promised or
guaranteed by ACN representatives that their energy prices would be the same or lower with
XOOM or that they would save a certain percentage per month by switching, their bills instead
exceeded what they paid to their local utility. See ECF No. 163-6 at 2, 3, 4, 8, 12, 14, 18, 22, 24,
29, 30, 31, 36, 40, 46, 47, 49, 50, 52, 53, 61, 62, 63, 68, 71, 74, 75, 76, 78, 79. XOOM’s
representatives often apologized for any “misinformation” provided by ACN representatives and
informed callers that XOOM cannot “guarantee” savings over local utilities. Id. at 2, 3, 4, 5, 6, 7,
10, 13, 15, 18, 20, 22, 25, 26, 29, 31, 32, 33, 37, 39, 40, 42, 43, 44, 46, 48, 49, 50, 51, 52, 53, 57,
58, 61, 62, 63, 64, 68, 69, 73, 74, 75. Notably, a number of the calls came from ACN IBOs who
indicated that they were told their customers would save money with XOOM or were otherwise
frustrated with XOOM’s pricing compared to local utilities. Id. at 24, 33, 41, 48, 49, 64, 68, 77.

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While Plaintiffs presented this evidence in opposition to summary judgment as well, Oladapo also testified that she
did not know and had no connection to any of the individual Plaintiffs, nor to any of the IBOs who promoted
XOOM services to them, none of whom testified that they attended such trainings. ECF No. 133-2 at 7–12. The
Court accordingly found Oladapo’s testimony irrelevant, or at least inadequate to raise a genuine dispute on any of
the issues raised by Defendants’ motion in the absence of additional evidence. ECF No. 175 at 15 n.5.

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There is a substantial variation in the language of the promises or guarantees that the
customers claim were made to them, as related to and recorded by the customer service
representatives. For example, many callers stated that they were promised “savings” generally,
see, e.g., id. at 2, 3, 4, 8, while others claimed to have been guaranteed a specific percentage
range by which their bills would be reduced, see, e.g., id. at 2, 8, 39, 40, while still others said
they were promised specific rates per unit of energy, see, e.g., id. at 6. Nonetheless, there is
undoubtedly a common thread running through the complaints: prospective customers were told
that they would save on their energy bills if they switched to XOOM, but those savings did not
materialize. Further, these accounts are consistent with the testimony of the individual Plaintiffs
that they were made promises of savings that were broken when their bills instead increased.
While the customer complaints are not direct evidence of a centrally directed plan by XOOM
and ACN to entice potential subscribers with false promises of savings, their volume and broad
similarity produces the distinct impression that the shared experiences of Plaintiffs and the many
complaining customers are not coincidental.
Examining the calls from IBOs who themselves believed that switching to XOOM would
result in savings strengthens this impression. For example, in a call record dated March 5, 2014,
a caller stated that he and his wife “are ACN” and were “always told xoom will be cheaper.
ALWAYS!” Id. at 33. A record dated April 1, 2014 states that the caller was “extremely upset
due to receiving the incorrect information upon signing up for ACN,” stated that her “ACN
mentor told her to sign people up and keep it brief so the consumers do not ask questions,” and
asked to cancel her own XOOM account “due to price.” Id. at 49. A third caller on April 25,
2014 “said he was an ACN rep. and started asking about why our prices are higher than the
utility.” Id. at 64. A fourth caller on May 6, 2014 provided his ACN IBO identification number

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and stated that “he was told an ESCO is always 3-7% lower than the utility.” Id. at 68.6 These
accounts are consistent with the testimony of Oladapo and Stracher, suggesting that at least some
IBOs were told, and in turn told prospective customers, that switching to XOOM from a local
utility would result in savings.7
Defendants argue that the customer complaint records are inadmissible hearsay and are
therefore improper for the Court to consider in weighing class certification. ECF No. 167 at 26–
27 & n.4. Defendants cite no authority for this argument beyond the Federal Rules of Evidence,
however, and as one of the leading treatises on class actions explains, “[c]ourts have not
achieved consensus on whether only evidence that is admissible under the Rules of Evidence
may be considered in deciding whether a class may be certified.” 1 Joseph M. McLaughlin,
McLaughlin on Class Actions § 3:12 (16th ed. Oct. 2019 update) (collecting cases taking
differing positions). The Fourth Circuit does not appear to have expressed a view on this issue,
but at least one district court within the circuit has found that evidence that would be
inadmissible at trial may nonetheless be considered in deciding on class certification. Brandriff v.
Dataw Island Owners’ Ass’n, Inc., No. 9:07-3361-CWH, 2010 WL 11534520, at *6 (D.S.C.
Aug. 6, 2010). Conversely, another district court found that the Federal Rules of Evidence do
apply at the class certification stage and accordingly rejected an affidavit that was based on
insufficient personal knowledge to satisfy Rule 602. Soutter v. Equifax Info. Servs. LLC, 299
F.R.D. 126, 129–33 (E.D. Va. 2014).

6

An “ESCO” is a third-party energy services company like XOOM Energy. See Mirkin v. XOOM Energy, LLC, 931
F.3d 173, 174 (2d Cir. 2019).
7
The Court notes Defendants’ objection that Oladapo is not a credible witness because she is a personal friend of
one of Plaintiffs’ attorneys, has family members who have been involved in similar prior litigation, and had
difficulty recalling details of the events she described in her deposition. ECF No. 167 at 35–36. Defendants point to
no authority indicating that the Court should engage in credibility determinations at this stage, however, and the
Court will decline to do so. Even if the Court disregarded Oladapo’s testimony, however, the Court’s conclusions
with respect to commonality would not be disturbed in light of the remaining evidence Plaintiffs have offered.

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Courts faced with hearsay objections to evidence presented in support of class
certification have analyzed the applicability of the Federal Rules of Evidence to varying degrees.
Among the most comprehensive analyses is by Judge Browning of the U.S. District Court for the
District of New Mexico in Zuniga v. Bernalillo County, 319 F.R.D. 640, 660 & n.5 (D.N.M.
2016). Following an extensive review of the evidence rules and competing precedents, Judge
Browning concluded that “[i]n taking evidence on the question of class certification, the Federal
Rules of Evidence apply, albeit in a relaxed fashion.” Id. at 660. Noting that Rule 1101(d)(1)
makes the Rules applicable to “civil cases and proceedings,” Judge Browning concluded that a
class action is of course a civil case and does not naturally fall under any of the Rule’s
exceptions. Id. at 660 n.5. Judge Browning also observed that class certification is an important
stage of a case because it determines whether the cost of a potential settlement is determined by
the value of a small number of individual claims or instead of a much more expansive class. Id.
Despite these indications that full application of the Rules is justified, Judge Browning
reasoned that a “relaxed” approach was warranted:
On the other hand, the sole decider in class certification hearings is a
judge, and not a jury. Judges may be better equipped to properly weigh the
value of hearsay and irrelevant evidence than juries. Moreover, there is no
practical way to screen a presiding judge entirely from hearing
inadmissible evidence, as it is the judge who must decide the threshold
question of admissibility. It is, thus, perhaps more realistic and more
honest for the judge to consider all but the most egregiously inadmissible
pieces of evidence as they are presented, and factor any evidentiary
infirmity into the weight he or she gives to them.
Id. The Court finds this “relaxed” approach reasonable and persuasive. Id. at 660. The Court
would add to Judge Browning’s thoughtful analysis that it seems to make little practical sense to
constrain the body of facts before the Court at this stage on the basis of rules meant to avoid
presenting a jury with unreliable testimony at trial. Class representative plaintiffs undoubtedly

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bear the burden of setting forth admissible evidence if and when their case is set for trial. But in
considering whether to certify a class, a decision that “is far from a conclusive judgment on the
merits of the case,” courts seem adequately equipped to determine whether plaintiffs have met
the requirements of Rule 23 with sufficiently reliable evidence. See In re Zurn Pex Plumbing
Prods. Liab. Litig., 644 F.3d 604, 613 (8th Cir. 2011).
It also bears noting that many decisions finding that the Federal Rules of Evidence should
apply at this stage are concerned with the risks of approving a class action on the basis of
unscientific expert testimony or affidavits lacking personal knowledge. See, e.g., Soutter, 299
F.R.D. at 129–33; 1 McLaughlin § 3:12 & nn. 83–84 (collecting cases). Here, in contrast, the
challenged materials are records of customer complaints that were produced by Defendants in
discovery and were originally recorded by XOOM customer service staff. Additionally, the
promises and guarantees related by the complaining customers were made by IBOs, whom the
Court has concluded could be considered Defendants’ agents, potentially rendering their
statements admissible under Rule 801(d)(2)(D). See ECF No. 175 at 22, 26–27. Defendants also
concede that the complaint records, if not the statements they contain, are subject to the business
records exception to the prohibition on hearsay. ECF No. 167 at 27 n.4 (citing Fed. R. Evid.
803(6)). In short, several features of the complaints mitigate the reliability concerns that motivate
the general prohibition on admitting hearsay. For these reasons, the Court concludes that the
complaints are not among “the most egregiously inadmissible pieces of evidence” that Zuniga
cautioned against considering even under its “relaxed approach.” 319 F.R.D. at 660.
To be sure, even taking the customer complaints into account, Plaintiffs’ evidence in
support of their central common allegation is not overwhelming. It bears mention that after many
years of filings insisting that it exists, Plaintiffs have apparently failed to obtain or present direct

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evidence indicating deliberate decisionmaking by XOOM and ACN to systemically train IBOs to
falsely promise savings. The only internal document that Plaintiffs cite in support of class
certification is an apparent XOOM training slide stating that with variable rate plans, XOOM
may offer the “[l]owest possible cost that current market allows.” See ECF No. 173 at 10; ECF
No. 131-15. However, as Defendants noted in responding to Plaintiffs’ citation of this slide at the
summary judgment stage, the document also expressly states that “XOOM cannot guarantee our
variable rates would save you money.” ECF No. 133 at 9 (citing ECF No. 131-15). Plaintiffs’
citation to the slide as evidence that Defendants trained IBOs to promise savings thus appears
mistaken; at best, the slide only weakly supports Plaintiffs’ assertions. Notably, other XOOM
training materials explicitly state that IBOs may not promise or guarantee savings to potential
customers. See ECF No. 122-4 ¶¶ 38–41; see also id. at 31, 34, 37.8
Plaintiffs’ central claim thus rests largely on circumstantial evidence. And Plaintiffs
certainly overstate the strength of that evidence at times, including in claiming it establishes that
“Defendants uniformly marketed and promoted to each Class member that by switching to
XOOM Energy from their local utility, they would consistently save money on their energy
bills.” ECF No. 173 at 6–7. Still, the evidence Plaintiffs have offered – the testimony of the
individual Plaintiffs indicating similar experiences with IBOs, the accounts of Oladapo and
Stracher that they were told that XOOM customers would enjoy savings, and XOOM customers’
complaints that they were made such promises and they were broken – combines to form a
foundation, if not the sturdiest one, for a class action to answer to the common question of

8

In its Memorandum Opinion concerning summary judgment, the Court noted an ACN document stating that it is
“acceptable” for IBOs to say that “[c]ustomers will receive the same or better pricing by switching to ACN.” ECF
No. 175 at 33; see ECF No. 131-14 at 12. Plaintiffs have not pointed to the document here, however. Because the
Court concludes that Plaintiffs have adequately demonstrated commonality, the Court notes the document for
consistency with its prior ruling but need not address it further.

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whether XOOM Energy and ACN conspired to falsely promise savings to potential customers.
And answering that question would “resolve an issue that is central to the validity of each one of
the claims in one stroke.” Dukes, 564 U.S. at 350. Accordingly, the Court concludes that
Plaintiffs have satisfied the commonality requirement of Rule 23(a)(2).
B. Typicality
The Court next considers whether the individual Plaintiffs’ claims are typical of the
claims of the class pursuant to Rule 23(a)(3). As the Fourth Circuit has explained, “[t]he
typicality requirement goes to the heart of . . . representative parties’ ability to represent a class.”
Deiter v. Microsoft Corp., 436 F.3d 461, 466 (4th Cir. 2006) (citing Amchem Prods., Inc., 521
U.S. at 626 n. 20). While typicality does not require that “the plaintiff’s claim and the claims of
class members be perfectly identical or perfectly aligned,” the plaintiff’s claim “cannot be so
different from the claims of absent class members that their claims will not be advanced by
plaintiff’s proof of his own individual claim.” Id. at 467. In other words, “when the variation in
claims strikes at the heart of the respective causes of actions,” class certification should be
denied. Id.
Plaintiffs assert that “[a]ll of the class members were subject to Defendants’ uniform
representations and practices concerning its variable rate pricing and suffered the same
overcharge injuries,” rendering the individual Plaintiffs’ claims “not only typical of the claims of
putative class members, but . . . essentially identical to them.” ECF No. 162 at 21. But these
statements are inconsistent with the maximally broad class definitions that Plaintiffs have
proposed. As described previously, the Class is defined as including all current or former
subscribers of variable rate XOOM Energy plans for natural gas or electricity in eighteen states,
while the two subclasses include the New Jersey and Maryland residents in the Class. ECF No.

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161. As Defendants correctly observe, however, that definition sweeps well beyond the claims of
the individual Plaintiffs. ECF No. 167 at 21–24. Plaintiffs’ claims are each based on alleged
misrepresentations by IBOs that Plaintiffs say were directed by XOOM Energy and ACN. But as
Defendants demonstrate with uncontroverted evidence, customers can enroll with XOOM
directly through its website and therefore need not have had any interaction with an IBO to
subscribe. Id. at 21 (citing ECF No. 167-5 ¶ 7).9
It is also more than plausible that some customers in the prospective class enrolled with
XOOM after speaking with IBOs who did not make the type of misrepresentations at the heart of
Plaintiffs’ claims. Indeed, many of the customer complaints that Plaintiffs have presented
express unhappiness about XOOM pricing but make no mention of promises of savings. See,
e.g., ECF No. 163-5 at 22. And Plaintiffs have not shown that there were no prospective class
members who were pleased with the pricing XOOM offered, or who at least found it consistent
with representations made to them by IBOs. In short, Plaintiffs have offered insufficient
evidence to demonstrate that all members of the Class relied on the same type of IBO
misrepresentations about savings as Plaintiffs and accordingly have similar claims.
Plaintiffs therefore do not appear to have shown that their claims are typical of the claims
of prospective class members. Rather, Plaintiffs’ claims seem to be typical only of other variable
rate customers who, like Plaintiffs, became subscribers in reliance on misrepresentations by
IBOs and were dissatisfied when their energy bills increased. There are some indications in
Plaintiffs’ briefing that the class definitions are drawn as broadly as they are because Plaintiffs
9

In addition to describing this variation among class members, Defendants attempt to undermine the merits of
Plaintiffs’ claims by arguing that both XOOM’s website and terms and conditions documents emailed to new
customers state that variable rate customers may pay higher rates than those charged by local utilities. ECF No. 167
at 21 (citing ECF No. 122-4 ¶¶ 16–17, 22). However, the Court’s ruling on summary judgment expressed skepticism
about whether the inclusion of terms on XOOM’s website or in an enrollment email could negate prior oral
misrepresentations under Maryland law, and the Court sees no need to revisit that issue now. See ECF No. 175 at
45–49.

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believe XOOM unlawfully overcharged all of its customers. But the central component of each
of the claims Plaintiffs have asserted is that Defendants, through IBOs, wrongfully induced
customers to enroll with XOOM using illusory and false promises of savings. Plaintiffs have
advanced no claims that if proven would render XOOM and ACN liable merely for charging
customers more than their local utilities.
As a result, Plaintiffs have failed to demonstrate that they “suffer[ed] the same injury” as
the prospective class members, which they must in order to satisfy the typicality requirement.
Lienhart, 255 F.3d at 146 (quoting Falcon, 457 U.S. at 156). And the same conclusion applies to
the subclasses, which purport to include all New Jersey and Maryland variable rate customers.
The Court is thus faced with two options: find that Plaintiffs have failed to satisfy the typicality
requirement, or exercise the Court’s discretion to modify the class definition to align with
Plaintiffs’ claims. See Piotrowski v. Wells Fargo Bank, NA, No. DKC 11-3758, 2015 WL
4602591, at *5 (D. Md. July 29, 2015) (collecting cases describing this discretion); see also
Sanders v. Gladiator, Inc., No. 5:08-CV-555-FL, 2010 WL 11619711, at *3 n.5 (E.D.N.C. Apr.
12, 2010) (collecting cases); 3 William B. Rubinstein, Newberg on Class Actions § 7:27 (5th ed.
June 2020 update) (noting that “several circuits have held that a court should alter the class
definition in lieu of rejecting class certification, if possible”).
The Court could exercise its discretion and modify the proposed class definition to match
Plaintiffs’ remaining claims. The class definition might consist of “all persons in California,
Connecticut, Delaware, Illinois, Indiana, Kentucky, Maine, Maryland, Massachusetts, Michigan,
New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Texas, Virginia
who changed their electricity or natural gas supplier to a XOOM Energy subsidiary following a
promise or guarantee by an IBO that they would experience savings as compared to their local

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utility.” The New Jersey and Maryland Subclasses would be modified correspondingly,
consisting of all XOOM subsidiary customers in those states who changed their energy supplier
following a promise or guarantee of savings by an IBO. But while these definitions might
remedy Plaintiffs’ typicality issues, the Court will decline to direct these modifications because
of further barriers to certification, as the Court details in the following sections.
C. Adequacy
“The adequacy of representation element requires both the class representatives and the
class attorney to adequately represent the class.” Carson v. Giant Food, Inc., 187 F. Supp. 2d
462, 472 (D. Md. 2002); see also Fed. R. Civ. P. 23(g). “To satisfy Rule 23(a)(4), a class
representative must, among other factors, be of a character to vigorously pursue the case.”
Monroe v. City of Charlottesville, 579 F.3d 380, 385 (4th Cir. 2009). “Findings that a
representative lacks sufficient interest, credibility, or either knowledge or an understanding of the
case—although a knowledge or understanding of all the intricacies of the litigation is not
required—are grounds for denying class certification.” Id. “The analysis is intended ‘to ensure
that the parties are not simply lending their names to a suit controlled entirely by the class
attorney.’” Id. (quoting 7A Charles Alan Wright et al., Federal Practice and Procedure § 1766
(3d ed. 2005)).
Citing their depositions, Defendants attack Plaintiffs’ adequacy as class representatives
on several of these grounds. ECF No. 167 at 41–42. As Defendants accurately recount, Bonicos
testified that he had not read the Second Amended Complaint, did not know who Elizabeth
Donnellon was, was not aware of any Defendants besides “XOOM Energy,” did not know of any
of the claims alleged in the lawsuit, did not know where the suit was filed or what his role in it
was, did not know what the role of class representative entailed, and had only spoken with his

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counsel approximately once per year. ECF No. 167-3 at 3–4, 6–8. Similarly, Donnellon testified
that she did not remember if she had read the Second Amended Complaint, was not aware of any
Defendants besides “XOOM Energy,” was not familiar with the claims that had been alleged,
was unable to explain what a class action was or the difference between a class action and an
individual lawsuit, did not know why Blaine Donnellon was not a defendant, and had
communicated with her lawyers only four times between the filing of the suit and her deposition
and had only met them for the first time that day. ECF No. 167-4 at 3–6, 16–18.
Finally, Todd testified that he “assum[ed] Xoom Energy” was the defendant in the case,
did not know what claims had been alleged, answered “I don’t know” when asked if he
understood what his role in the case would be, and “[p]artly” knew what his duties and
obligations as a class representative were. ECF No. 167-2 at 3, 7. Though Todd expressed some
understanding of class action litigation, see id. at 6, like Bonicos he testified that he had spoken
with his attorneys approximately once per year, id. at 9. Plaintiffs respond to Defendants’
citation of this testimony by stressing that Plaintiffs do not have antagonistic interests to the class
or other conflicts that would render them inadequate representatives. ECF No. 173 at 20.
To Defendants’ assertion that Plaintiffs are not adequate representatives because of their
lack of knowledge and understanding of their case, Plaintiffs state only that “[t]he representatives
are poised to vigorously litigate on behalf of the entire Class.” ECF No. 173 at 21. But Plaintiffs’
testimony about their knowledge of the case and interactions with their attorneys casts significant
doubt on that unsupported assertion. While the Court does not find this issue so pressing as to be
dispositive, it nonetheless adds further weight against certification.
Defendants also argue that Plaintiffs’ proposed class counsel are not adequate to
represent the interests of the proposed Class. ECF No. 167 at 38–40. Federal Rule of Civil

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Procedure 23(g) provides that in appointing class counsel, courts “must consider: (i) the work
counsel has done in identifying or investigating potential claims in the action; (ii) counsel’s
experience in handling class actions, other complex litigation, and the types of claims asserted in
the action; (iii) counsel’s knowledge of the applicable law; and (iv) the resources that counsel
will commit to representing the class.” Fed. R. Civ. P. 23(g)(1)(A). Defendants argue that
Plaintiffs’ counsel are inadequate mainly on the ground that a court rejected some of the same
attorneys as class counsel in a suit against an energy supplier similar to XOOM Energy. ECF No.
167 at 38–40 (citing Oladapo v. Smart One Energy, LLC, No. 14-CV-7117 (LTS) (BCM), 2017
WL 5956907, at *10 (S.D.N.Y. Nov. 9, 2017).
As Plaintiffs correctly respond, however, the court’s objection in that case concerned a
provision of a proposed settlement that would have “pit[ted] the financial interests of Class
Counsel squarely against the financial interests of the Class they propose[d] to represent.”
Oladapo, 2017 WL 5956907, at *10. No such conflict is present in this case, however, and
Defendants fail to explain how that case-specific issue bears on the adequacy of class counsel
here. Instead, Defendants make broad insinuations about Plaintiffs’ counsel’s competence,
noting that another proposed class action brought by Plaintiffs’ counsel against an energy
supplier was dismissed, and contending that “it took Plaintiffs’ counsel four attempts just to file
the operative Complaint in this case.” ECF No. 167 at 39–40 (citing Daniyan v. Viridian Energy
LLC, No. GLR-14-2715, 2015 WL 4031752 (D. Md. June 30, 2015) (emphasis in original).
The Court finds these arguments unnecessary and unhelpful. As Plaintiffs respond,
Plaintiffs’ counsel’s firms have successfully litigated several consumer class actions. ECF No.
173 at 21–24 (citing and describing a sample of prior cases). Counsel have also ably engaged in
motion practice and discovery disputes over the course of this litigation. The Court’s

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observations in this matter, along with Plaintiffs’ counsel’s record, satisfy the Court that
Plaintiffs’ counsel are “qualified, experienced and able to conduct the litigation.” Cuthie v. Fleet
Reserve Ass’n, 743 F. Supp. 2d 486, 499 (D. Md. 2010) (citing Mitchell-Tracey, 237 F.R.D. at
558). Accordingly, the adequacy of proposed class counsel would not be an obstacle to
certification were it otherwise justified.
D. Predominance
The Court next considers the predominance requirement of Rule 23(b)(3), the subject of
most of Defendants’ meritorious objections to certification.10 As the Fourth Circuit and the U.S.
Supreme Court have explained, “Rule 23(b)(3)’s predominance requirement is ‘far more
demanding’ than Rule 23(a)’s commonality requirement and ‘tests whether proposed classes are
sufficiently cohesive to warrant adjudication by representation.’” Gariety v. Grant Thornton,
LLP, 368 F.3d 356, 362 (4th Cir. 2004) (quoting Amchem Prods., Inc., 521 U.S. at 623–24).
Defendants raise three predominance-related objections to certification: that the law governing
Plaintiffs’ common law claims is sufficiently variant between the states at issue that a class
action would not be manageable; that the types of claims Plaintiffs raise are not properly
resolved on a class-wide basis; and that the individualized nature of Plaintiffs’ alleged damages
precludes certification. The Court considers each of these arguments in turn.
1. Governing Law
As discussed previously, five claims against XOOM Energy and ACN remain in this
action: Plaintiff Donnellon’s common law fraud claim and Maryland Consumer Protection Act
claim, and the New Jersey Plaintiffs’ common law fraud and negligent misrepresentation claims

10

Though Rule 23(b)(3) also requires that “a class action is superior to other available methods for fairly and
efficiently adjudicating the controversy,” the parties only mention the superiority requirement in passing, and the
Court accordingly focuses on predominance.

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and claims under the New Jersey Consumer Fraud Act. See ECF No. 176. According to
Defendants, certification of an eighteen-state class for the common law claims would be
improper because of material variations of law across the different states. ECF No. 167 at 14. “In
a class action potentially governed by the laws of multiple states, identifying the applicable body
or bodies of state law is critical because ‘variations in state law may swamp any common issues
and defeat predominance.’” Ward v. Dixie Nat’l Life Ins. Co., 257 F. App’x 620, 628–29 (4th
Cir. 2007) (quoting Castano v. Am. Tobacco Co., 84 F.3d 734, 741 (5th Cir. 1996)).
“[P]laintiffs have the burden of showing that common questions of law predominate, and
they cannot meet this burden when the various laws have not been identified and compared.”
Gariety, 368 F.3d at 370. As Defendants correctly observe, Plaintiffs’ certification motion does
not discuss the relevant law of the eighteen states included in Plaintiffs’ proposed class. ECF No.
167 at 15. “When a plaintiff seeking certification fails to provide this analysis, it is not possible
for the district court to determine whether any variations in state law ‘pose insuperable obstacles
to certification’ of a multistate class,” and denial of certification for a multistate class is
warranted. Ward, 257 F. App’x at 629 (quoting Spence v. Glock, Ges.m.b.H., 227 F.3d 308, 313
(5th Cir. 2000)).
Plaintiffs respond to Defendants’ arguments on this issue in their Reply, contending that
“courts routinely certify multistate common law fraud class actions” and that “[t]he elements of
common law fraud are effectively identical across jurisdictions where Defendants supplied
energy.” ECF No. 173 at 16 & n.6. Plaintiffs cite case law from each of the eighteen states and
offer a table of quotations from the cases that set out the elements of fraud in each jurisdiction.
ECF No. 173 at 16 n.6; ECF No. 173-4. Without individually describing the substantive law of

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each state here, the Court is satisfied that the common law of fraud is sufficiently similar in each
jurisdiction to avoid defeating predominance.
The Court is not the first to make this finding with respect to fraud. For example, in
Spencer v. Hartford Financial Services Group, Inc., Judge Hall of the U.S. District Court for the
District of Connecticut found that “[v]irtually every state requires that there be a
misrepresentation made by the defendant, that the defendant had knowledge that it was false, the
defendant intended to induce the reliance of the plaintiff, the plaintiff relied on the statement, and
the plaintiff was injured as a result.” 256 F.R.D. 284, 301 (D. Conn. 2009). Importantly, Judge
Hall noted that while “[s]ome states allow fraud claims where the falsity of the representation
was made with reckless indifference to the truth, even if the falsity was not known to the
defendant,” that distinction was immaterial in Spencer because the plaintiffs there “rest[ed] their
fraud claim on a knowing false representation.” Id. at 301 n.6. Because the plaintiffs had “not
offered a theory of proof relying on reckless indifference of the falsity of the representation,” the
court did not need to “further consider this issue.” Id.
The Court here reaches the same conclusions with respect to fraud that Judge Hall made
in Spencer and that other courts have reached in weighing the same issue. See, e.g., Ebin v.
Kangadis Food Inc., 297 F.R.D. 561, 570 (S.D.N.Y. 2014). Importantly, as in Spencer,
Plaintiffs’ theory of fraud rests on allegations of knowing false representations about savings that
would result from switching to XOOM Energy. Accordingly, while Defendants raise the
“reckless indifference” distinction between different states’ fraud law as an objection, that
argument is unpersuasive. Defendants also argue that states differ on the standard of proof for
fraud claims and on the showing required to establish justifiable reliance. ECF No. 167 at 16.
But Spencer considered and rejected similar objections, finding that “because the underlying

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factual proof is the same, these differences could be adequately addressed with a verdict form
and do not defeat predominance.” 256 F.R.D. at 301. The Court finds that analysis persuasive
and accordingly rejects Defendants’ fraud-based arguments challenging predominance.
Plaintiffs have not responded to Defendants’ arguments with respect to state variations as
to negligent misrepresentation claims, however. Instead, a footnote in Plaintiffs’ Reply states, for
the first time, that “Plaintiffs are seeking to certify a New Jersey subclass for its [sic] negligent
misrepresentation claim.” ECF No. 173 at 17 n.7. Plaintiffs thus appear to have abandoned their
attempt to assert the negligent misrepresentation claim on behalf of the multistate Class. The
Court thus need not consider this issue further, although the Court notes Defendants’ cogent
observation that the Court dismissed Plaintiff Donnellon’s Maryland negligent misrepresentation
claim while allowing the New Jersey Plaintiffs’ claim to proceed because of meaningful
differences in the law between the two jurisdictions. See ECF No. 67 at 18–20. Thus, if Plaintiffs
had sought to assert the negligent misrepresentation claim on behalf of the Class, the Court
would need only look to its prior decision to find that the law of the states in the Class is too
divergent to support predominance. 11
2. Reliance and Causation
Defendants next argue that certification is inappropriate because Plaintiffs’ claims require
individualized showings of reliance and causation. ECF No. 167 at 17. Defendants cite and
extensively draw on the Fourth Circuit’s decision in Broussard v. Meineke Muffler Shops, Inc.,
155 F.3d 331 (4th Cir. 1998). In Broussard, ten franchisees sued their franchisor and related

11

In an additional footnote in their Reply, Plaintiffs state that in the alternative to an eighteen-state fraud class,
“Plaintiffs seek certification of Maryland and New Jersey fraud subclasses.” ECF No. 173 at 17 n.9. Plaintiffs thus
appear to request that if the Court finds that the common law of fraud is too divergent across the Class states to
allow certification, Plaintiffs essentially seek to abandon all of the states in the Class except for Maryland and New
Jersey. Because the Court has found no such issue with respect to fraud, however, the Court need not consider
Plaintiffs’ proposition further.

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entities claiming that the franchisor breached agreements and made misrepresentations about an
advertising account funded by franchisee contributions, thereby giving rise to tort claims
including fraud, negligent misrepresentation, and violation of the North Carolina Unfair Trade
Practices Act. Broussard, 155 F.3d at 334–35. After the district court certified a nationwide class
of franchisees, the case proceeded to a jury trial, the defendants were found liable, and the court
entered a judgment of over $590 million for the plaintiffs. Id. at 336–37.
On appeal, the Fourth Circuit reversed the district court’s certification of the class.
Among other issues with certification, the Fourth Circuit found that “the reliance element of
plaintiffs’ fraud and negligent misrepresentation claims were not readily susceptible to classwide proof.” Id. at 341. Because under North Carolina law “these claims turn[ed] on whether
each franchisee reasonably relied on [the franchisor’s] representations,” the court reasoned,
“proof of reasonable reliance would depend upon a fact-intensive inquiry into what information
each franchisee actually had about the operation” of the franchisor’s advertising account. Id.
That information could have come from conversations with representatives of the franchisor or
with other franchisees, franchisees’ independent legal analysis of the governing contract, audit
statements of the account, and other sources, the Fourth Circuit found. Id.
The Fourth Circuit then favorably cited case law from the Sixth Circuit stating that
“claims that ‘require[ ] proof of what statements were made to a particular person, how the
person interpreted those statements, and whether the person justifiably relied on those statements
to his detriment’ are not susceptible to class-wide treatment.” Id. at 342 (alteration in original)
(quoting Sprague v. Gen. Motors Corp., 133 F.3d 388, 398 (6th Cir. 1998)). Concluding, the
Fourth Circuit “agree[d] that because reliance ‘must be applied with factual precision,’ plaintiffs’
fraud and negligent misrepresentation claims do not provide ‘a suitable basis for class-wide

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relief.’” Id. (quoting Jensen v. SIPCO, Inc., 38 F.3d 945, 953 (8th Cir. 1994)). In a subsequent
case, Gariety v. Grant Thornton, LLP, the Fourth Circuit drew on Broussard and additional case
law for similar principles, explaining that “[b]ecause proof of reliance is generally individualized
to each plaintiff allegedly defrauded, fraud and negligent misrepresentation claims are not
readily susceptible to class action treatment, precluding certification of such actions as a class
action.” 368 F.3d at 362 (citation omitted); see also id. at 370 (explaining that “individual
inquiries into reliance typically preclude a finding that common issues of fact predominate”).
This controlling case law present a substantial obstacle to certification here because an
essential element of Plaintiffs’ claims is that prospective class members relied on representations
of savings made by different, individual IBOs. Plaintiffs protest that Broussard is distinguishable
because the alleged misrepresentations made to the plaintiffs there “varied materially” in a way
that precluded certification. ECF No. 173 at 7–8 (citing Broussard, 155 F.3d at 342–44). In
contrast, Plaintiffs argue, “there are no material differences” among the alleged oral
misrepresentations made to prospective class members, who “all were promised that their energy
bills would be cheaper by switching to Xoom, and all ended up with higher energy bills than they
would have had if they had stayed with their local utility.” Id. at 8.
While that contention and the customer complaint calls supporting it may be sufficient to
demonstrate commonality, it cannot satisfy the “far more demanding” predominance
requirement. Gariety, 368 F.3d at 362 (quoting Amchem Prods., Inc., 521 U.S. at 624). Plaintiffs
insist that “Xoom representatives uniformly promised Plaintiffs and putative Class members
savings that induced them to switch from their public utility company.” ECF No. 173 at 15. But
as the Court has described, Plaintiffs lack support for their claim that the promises were made
“uniformly.” Id. While the customer complaints do indicate a pattern of promises of savings, that

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alone does not render the alleged misrepresentations sufficiently uniform to enable determination
of reasonable reliance on a class-wide basis. As the Court has noted, some of the complaining
customers stated they were made general promises of “savings,” while others claimed to have
been guaranteed a specific percentage decrease in their bills, while others believed they would be
charged specific rates. See ECF No. 163-6 at 2, 3, 4, 6, 8, 39, 40.
Such variation necessitates individualized inquiries, a conclusion strengthened by the fact
that Plaintiffs also had differing personal relationships with the IBOs who marketed XOOM
services to them. See Metz v. Unizan Bank, No. 5: 05 CV 1510, 2009 WL 10713772, at *4 (N.D.
Ohio Mar. 24, 2009) (denying class certification on fraud claims in part because agents and
representatives who made allegedly fraudulent representations on the defendant’s behalf “may
have had a vastly different type of relationship with each of the individual plaintiffs”). As the
Fourth Circuit explained in Broussard, “claims that ‘require[ ] proof of what statements were
made to a particular person, how the person interpreted those statements, and whether the person
justifiably relied on those statements to his detriment’ are not susceptible to class-wide
treatment.” 155 F.3d at 342 (alteration in original) (quoting Sprague, 133 F.3d at 398); see also
Thorn v. Jefferson-Pilot Life Ins. Co., 445 F.3d 311, 321 (4th Cir. 2006) (explaining that “in
cases where the legal issue is . . . focused on the plaintiff’s knowledge, such as the requirement
that a plaintiff in a fraud claim reasonably rely on the defendant’s representations, we have
consistently held that individual hearings are required”).
And though Plaintiffs draw some factual distinctions between this case and Broussard,
they cannot escape that a core element of nearly all of their claims is a showing of justifiable
reliance on the alleged IBO misrepresentations. With respect to fraud – for which Plaintiffs have
argued that the law is consistent across the eighteen states in the Class – Maryland law is clear

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that plaintiffs “must show that they reasonably relied to their detriment on some promise or
misrepresentation.” Green v. Wells Fargo Bank, N.A., 927 F. Supp. 2d 244, 253 (D. Md. 2013)
(citing Goss v. Bank of Am., N.A., 917 F. Supp. 2d 445, 451 (D. Md. 2013)). With respect to
negligent misrepresentation claims – the cross-jurisdictional consistency of which Plaintiffs have
not addressed – New Jersey law also requires “reasonable reliance” on a “material
misrepresentation.” Hurdleston v. New Century Fin. Servs., Inc., 629 F. Supp. 2d 434, 443
(D.N.J. 2009) (citing Kaufman v. i-Stat Corp., 754 A.2d 1188 (N.J. 2000)).
As a result, under the principles articulated in Broussard and its progeny, Plaintiffs
cannot satisfy the Rule 23(b)(3) predominance requirement with respect to their common law
fraud and negligent misrepresentation claims. And the same conclusion applies to Plaintiff
Donnellon’s claim under the Maryland Consumer Protection Act, which similarly requires a
showing of reasonable reliance on an alleged misrepresentation. Green, 927 F. Supp. 2d at 253
(citing Goss, 917 F. Supp. 2d at 451). As for the New Jersey Plaintiffs’ New Jersey Consumer
Fraud Act (“NJCFA”) claim, Defendants correctly concede that a showing of reliance is not a
required element. A plaintiff need only demonstrate “1) unlawful conduct by defendant; 2) an
ascertainable loss by plaintiff; and 3) a causal relationship between the unlawful conduct and the
ascertainable loss.” Bosland v. Warnock Dodge, Inc., 964 A.2d 741, 749 (N.J. 2009).
As Defendants also note, however, New Jersey federal courts have repeatedly found
predominance issues with NJCFA class claims stemming from the causation element and the
individualized inquiry it demands into the decisionmaking of each allegedly defrauded
consumer. For example, the court in Donachy v. Intrawest U.S. Holdings, Inc. explained that it
was “highly skeptical of the suitability” of NJCFA claims “for class treatment” because “[t]o the
extent Plaintiff relies on claims of misrepresentation by Defendants in non-standardized

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communications, the alleged misrepresentations will require individualized proof.” No. 10-4038
(RMB/KMW), 2012 WL 869007, at *10 (D.N.J. Mar. 14, 2012) (collecting cases). Similarly, in
Demmick v. Cellco Partnership, the court declined to certify an NJCFA class on predominance
grounds because “like with the reliance element for common law fraud, it is hard to evaluate
what factors caused each proposed class member’s loss where some of the plaintiffs made their
decisions based on oral representations that may have varied.” No. 06-2163 (JLL), 2010 WL
3636216, at *17 (D.N.J. Sept. 8, 2010). “Although the proof required for the causation element
of a NJCFA claim may be less stringent than for reliance,” the court reasoned, “it is hard to
imagine that any causal connection for this claim could be established absent resort to
individualized evidence.” Id.
Defendants’ citation to this New Jersey case law, to which Plaintiffs have not responded,
is persuasive and aligns with the Fourth Circuit’s approach to similar claims. Plaintiffs instead
urge the Court to look to approaches taken by other circuits, particularly the Ninth Circuit in In
re First Alliance Mortgage Co., 471 F.3d 977 (9th Cir. 2006). The court there explained,
drawing on a decision from the U.S. District Court for the District of Arizona, that “[c]lass
treatment has been permitted in fraud cases where . . . a standardized sales pitch is employed,”
even when the “‘fraud is consummated principally through oral misrepresentations.’” 471 F.3d at
991 (quoting In re Am. Cont’l Corp./Lincoln Sav. & Loan Sec. Litig., 140 F.R.D. 425, 430 (D.
Ariz. 1992)). The Ninth Circuit favorably cited the Arizona district court’s explanation that
where there is evidence of a “centrally orchestrated strategy . . . [t]he exact wording of the oral
misrepresentations . . . is not the predominant issue” and “[i]t is the underlying scheme which
demands attention.” Id. (quoting In re Am. Cont’l Corp./Lincoln Sav. & Loan Sec. Litig., 140
F.R.D. at 430–31).

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Whatever the wisdom of this approach, however, it is not the law of the Fourth Circuit.
Notably, as Defendants observe, the Ninth Circuit acknowledged in First Alliance that “some
other courts have adopted somewhat different standards in identifying the degree of factual
commonality required in the misrepresentations to class members in order to hold a defendant
liable for class-wide fraud.” Id. at 990. Plaintiffs challenge Defendants’ analysis of specific
features of First Alliance that Defendants argue distinguish it from the present case. But
whatever parallels exist between First Alliance and this case, First Alliance cannot displace
Broussard and subsequent Fourth Circuit rulings as the law controlling the Court’s decision. Nor
can a number of other out-of-circuit decisions on which Plaintiffs draw in asserting that
“[s]imilar cases are regularly certified.” ECF No. 162 at 24–25. While Plaintiffs point to two
cases from this district in which certification motions were granted, neither significantly support
Plaintiffs.
First, in Peoples v. Wendover Funding, Inc., 179 F.R.D. 492 (D. Md. 1998), the court
certified a class of mortgage borrowers asserting federal Fair Debt Collection Practices Act
claims. The court rejected the defendants’ argument that the need to examine each class
member’s claims individually defeated Rule 23(a)(2) commonality because “each class member
had a mortgage agreement that Defendant may have violated by sending the same, standard,
notice.” Id. at 498. “The virtually identical nature of the notices,” as well as other factors,
“vitiated any need to analyze each class member’s individual claim.” Id. While the Court in this
case has recognized that the customer complaints Plaintiffs have offered provide slight
circumstantial support for the notion of a centrally directed sales strategy, the misrepresentations
related in the complaints cannot fairly be characterized as “virtually identical.” Id. And the class

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claims in Peoples did not involve oral misrepresentations or require any showing of justifiable
reliance. Accordingly, Peoples does not support Plaintiffs’ effort to satisfy predominance here.
Nor does the additional case Plaintiffs cite, Mitchell-Tracey v. United General Title
Insurance Co., 237 F.R.D. 551 (D. Md. 2006). There, proposed class representatives alleged that
the defendant insurance companies collected title insurance premiums higher than the amount
authorized by state law. Id. at 553. While the actual premium amount paid by each potential class
member differed, the central issue was simply whether the rate charged exceeded the authorized
amount. Id. at 557. Additionally, “[d]efendants allegedly utilized standardized forms, processes
and practices,” and discovery had revealed that, “as to all proposed class members, the
Defendants’ alleged procedures, protocols, written guidelines and lack of oversight of their
Maryland agents . . . [did] not vary in any material manner.” Id. Further, Mitchell-Tracey did not
turn on questions of justifiable reliance on misrepresentations, and the court only considered the
uniformity of the defendants’ practices with respect to commonality and typicality rather than the
more demanding predominance requirement. See id.
Thus, neither case helps Plaintiffs to demonstrate predominance here. Notably, Peoples
preceded Broussard, and Mitchell-Tracey did not engage with Broussard or its progeny.
Accordingly, even if the decisions were more supportive of Plaintiffs’ position, Fourth Circuit
case law would nonetheless control. And Defendants’ persuasive arguments citing those
precedents further reduce the certifiability of the proposed Class and subclasses.
3. Damages
Finally, Defendants argue that the individualized nature of Plaintiffs’ purported damages
precludes certification. ECF No. 167 at 28. As Defendants correctly note, the Supreme Court has
found that “[q]uestions of individual damage calculations” may in some cases “overwhelm

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questions common to the class.” Comcast Corp., 569 U.S. at 34. The Fourth Circuit has also
noted, however, that “Rule 23 contains no suggestion that the necessity for individual damage
determinations destroys commonality, typicality, or predominance, or otherwise forecloses class
certification,” and that the rule in fact “explicitly envisions class actions with such individualized
damage determinations.” Gunnells, 348 F.3d at 427–28 (citing Fed. R. Civ. P. 23 advisory
committee’s note to 1966 Amendment, subdivision (c)(4)). At issue, therefore, is what must be
true for individualized damage assessments to undermine certification in the manner that
Comcast Corp. described.
Defendants first note that determining damages for each prospective class member here
would require considering whether the customer was buying electricity or natural gas, the utility
service area in which the customer lives, the time period in which the customer was purchasing
energy, whether the customer received a promotional introductory rate, and the amount of energy
purchased each month. ECF No. 167 at 29. Those considerations do not present an obstacle to
certification. As Plaintiffs’ expert Dr. Felder explains in a declaration, Defendants have produced
pricing data showing the exact rates XOOM charged variable rate customers for electricity and
natural gas between January 2012 and June 2018 and the corresponding rates charged in each
utility service area in each state. See ECF No. 162-10 ¶¶ 7–8. Dr. Felder states that the data
enables him to calculate for each month how much more XOOM customers were charged per
unit of energy compared to the charge had they remained with their local utility. Id. ¶ 8.
It is apparent that combining this pricing data with customer records that XOOM
presumably also has in its possession would allow for systematic determination of what each
prospective class member paid to XOOM as compared to what he or she would have paid if they
had not been induced to leave their local utility. Such individual calculations would not be

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atypical in a class action. “Indeed, ‘[i]n actions for money damages under Rule 23(b)(3), courts
usually require individual proof of the amount of damages each member incurred.’” Gunnells,
348 F.3d at 428 (alterations in original) (quoting 5 Moore’s Federal Practice § 23.46[2][a]
(1997)). “When such individualized inquiries are necessary, if ‘common questions predominate
over individual questions as to liability, courts generally find the predominance standard of Rule
23(b)(3) to be satisfied.’” Id. (quoting 5 Moore’s Federal Practice § 23.46[2][a]).
But common questions do not predominate over individual questions as to liability in this
case, a conclusion strengthened by reviewing the relationship between Plaintiffs’ claims and the
damages to which proving them would entitle class members. In short, because Plaintiffs have
not advanced a legal theory entitling them to damages based merely on XOOM’s purportedly
excessive rates, calculating the amount of damages to which each class member is entitled is not
simply a matter of comparing what a customer paid to a XOOM subsidiary with what they would
have paid to their local utility. Under the claims Plaintiffs have raised, Defendants’ liability to a
given prospective class member turns on whether the customer justifiably relied on variant
representations by IBOs.12 Accordingly, assuming a class member’s reliance was justifiable, the
appropriate amount of damages appears to depend on the misrepresentation about savings on
which the customer relied.
To the extent that the relationship between specific misrepresentations and attendant
harm is unclear, Plaintiffs’ own expert has dispelled any ambiguity by stating that he would
employ that precise reasoning in calculating damages. Dr. Felder specifically testified that the
amount of damages to which a customer is entitled “depends on what commitment was made by

12

Defendants have not addressed the impact of this issue on NJCFA claims, which as described previously do not
require a showing of reliance. Nonetheless, even if NJCFA claims do not present the same damages-related
predominance issue as the remaining claims, the individualized causation inquiry needed to prove liability under the
statute still undermines the “suitability . . . for class treatment” of such claims. Donachy, 2012 WL 869007, at *10.

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XOOM and its affiliates to customers.” ECF No. 167-7 at 7. For example, Dr. Felder testified
that if a customer was promised a five percent savings with XOOM, but in actuality saved only
two percent, “then what they should have saved, but didn’t, would be the overcharges.” Id.
Asked more generally about this relationship, Dr. Felder testified that to calculate a customer’s
damages, he would “absolutely” need to know “what was committed to between the customer
and XOOM, or XOOM and its affiliates” because “[y]ou have to have a point of comparison.”
Id. at 11.13 When asked how he would determine the “overcharge” for a customer who was
promised “5 or 10 percent” savings, Dr. Felder testified that “it would be reasonable to assume
the customer could expect 10 percent, but it would depend” on “[t]he exact statement and the
context of that.” Id. at 8. In short, Plaintiffs’ expert has confirmed that simply calculating
damages based on the difference between what XOOM charged in a given service area in a given
month and what the utility would have charged – which might be feasible on a class-wide basis –
is not sufficient here. Individualized damages inquiries are inevitable.
Plaintiffs’ arguments in response elide or misperceive this essential distinction. Plaintiffs
insist that because the pricing data Defendants produced “shows the exact rate charged to Class
members in a given market,” and because “every Class member in the same market was charged
at the exact same rate, every Class member can be shown to have been overcharged.” ECF No.
173 at 18. This analysis appears to again rely on the mistaken assumption that every customer is
entitled to the difference between what they paid to XOOM and what they would have paid their
local utility. Id. at 19. But as confirmed by Dr. Felder, the amount each customer was charged in
excess of their utility is not the appropriate measure of damages when Plaintiffs’ claims rely on

13

Notably, when asked how he would calculate damages for a customer who was simply told that “her bill would be
a lot cheaper” if she switched from her local utility to a XOOM subsidiary, Dr. Felder struggled to offer a specific
answer. See ECF No. 167-7 at 9–10.

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variant and often vague promises of savings. Because Plaintiffs’ claims, even if proven, would
not entitle prospective class members to damages based merely on XOOM’s rates, individualized
damages assessments are required, undermining the predominance requirement.
Defendants finally assert that the availability of punitive damages differs across the states
making up the Class. ECF No. 167 at 17, 31. Plaintiffs have not addressed this issue in their
briefing, but Defendants are correct that the law concerning punitive damages differs
meaningfully across states and that courts have considered that variation as a factor in rejecting
certification. See In re Stucco Litig., 175 F.R.D. 210, 216 (E.D.N.C. 1997) (noting that “[s]tate
punitive damages law varies not only in terms of the conduct required to obtain punitives . . . but
also in terms of the burden of proof required” and concluding that “[a]ny instructions attempting
to account for these variations would surely baffle a jury”); see also Thompson v. Jiffy Lube Int’l,
Inc., 250 F.R.D. 607, 627 (D. Kan. 2008) (explaining that “different states have different
threshold standards for awarding punitive damages, including different standards of intent and
standards of proof, not to mention widely varying limitations on recoverable amounts”);
Ziemkiewicz v. R+L Carriers, Inc., 996 F. Supp. 2d 378, 403 (D. Md. 2014) (noting conflicts in
the punitive damages laws of Maryland, New Jersey, and Ohio). Divergence in the availability
and magnitude of punitive damages is thus a final factor weighing against predominance and
certification of the proposed Class and subclasses. 14
To be clear, the Court has not overlooked Plaintiffs’ insistence that denying certification
“would lead to an unmanageable series of cases and would prevent the vast majority of Xoom
customers from pursuing their claims at all.” ECF No. 173 at 17. But whatever the accuracy of

14

Defendants also argue that rules for calculating compensatory damages in fraud cases vary meaningfully between
states. ECF No. 167 at 16, 31 (citing In re LIBOR-Based Fin. Instruments Antitrust Litig., 299 F. Supp. 3d 430, 578
(S.D.N.Y. 2018)). However, given that Plaintiffs’ expert has endorsed a specific damages methodology that already
undermines predominance, the Court sees no need to embark on a review of an additional damages-related issue.

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that assertion, it cannot make up for Plaintiffs’ inability to satisfy requirements for class
certification imposed by Rule 23 and the case law that has interpreted it. Because Plaintiffs have
failed to demonstrate that “questions of law or fact common to class members predominate over
any questions affecting only individual members,” and because of the additional issues the Court
has addressed with respect to typicality and adequacy, the Court will decline to certify Plaintiffs’
proposed Class and subclasses. Fed. R. Civ. P. 23(b)(3).
IV.

CONCLUSION
For the foregoing reasons, Plaintiffs’ Amended Motion for Class Certification and

Appointment of Class Counsel, ECF No. 161, will be denied. A separate Order shall issue.

Date: August 18, 2020

_/s/_________________________
GEORGE J. HAZEL
United States District Judge

39