Facebook, Inc. v. Phoenix Media/Communications Group, Inc. et al

Filing 27

Exhibit re 26 Declaration,,,, of Reuben Chen in Support of Opposition to Motion to Dismiss 16 by Facebook, Inc.. (Attachments: # 1 Exhibit AA to Chen Declaration, # 2 Exhibit BB to Chen Declaration, # 3 Exhibit CC to Chen Declaration, # 4 Exhibit DD to Chen Declaration, # 5 Exhibit EE to Chen Declaration, # 6 Exhibit FF to Chen Declaration, # 7 Exhibit GG to Chen Declaration, # 8 Exhibit HH to Chen Declaration, # 9 Exhibit II to Chen Declaration, # 10 Exhibit JJ to Chen Declaration, # 11 Exhibit KK to Chen Declaration, # 12 Exhibit LL to Chen Declaration, # 13 Exhibit MM to Chen Declaration, # 14 Exhibit NN to Chen Declaration, # 15 Exhibit OO to Chen Declaration, # 16 Exhibit PP to Chen Declaration, # 17 Exhibit QQ to Chen Declaration, # 18 Exhibit RR to Chen Declaration)(Chen, Reuben) Modified on 12/29/2010 (York, Steve).

Facebook, Inc. v. Phoenix Media/Communications Group, Inc. et al

Doc. 27 Att. 4

EXHIBIT DD

Dockets.Justia.com

People2People

Introducing the next generation of newspaper Personals

About About People2People
Almost 2 decades in the relationship business business. We offer multimedia dating services that provide g content and generate revenue. Products include online, voice and SMS text (mobile) dating. Leading provider in the newspaper industry. Over 300 clients including:
Dailies Washington Post Dailies ­ Washington Post, Chicago Sun Times, Boston Herald, St Times Herald Petersburg Times, NY Daily News Altweeklies ­ San Francisco Bay Guardian, Detroit Metro Times, Boston Phoenix, Boston Phoenix Baltimore City Paper

Online Online Dating
· · · · · · · · · · · · · White l b l solution ­ your b label l ti branding and aesthetic wrap di d th ti National database with over 1 million members Free to join ­ pay to upgrade and respond to messages gg Email and instant messaging See who's looked at me, who's interested in me and who I've shown interest in Hot list black book to manage favorites New member picture feature Peer to peer photo rating Video personals Video chat rooms Daily horoscopes Robust search across all parameters Member look up function

Pricing Pricing schedule
Automatically renewing subscriptions: $29.95 per month for 1 month $15.95 per month for 3 months (a saving of 47%) Prepaid (non-renewing) plans: $12.95 per month for 6 months (a saving of 57%) $9.95 per month for 12 months (a saving of 67%)

Member Member inbox homepage

Video chatroom interface

See who has shown interest in your profile

New member photo gallery

Peer to peer photo rating

Daily horoscopes

Quick search function

Advanced search ­ filter search across all profile criteria

Targeted member upgrade marketing messages

Targeted member upgrade marketing messages

Choose your landing page aesthetic

Full wrap capability allows media partners to increase page views and revenue generating ad inventory while enabling consistent navigation.

Marketing

Marketing
Our creative marketing team will design custom di t print and online ads to y your specs p

Projected Revenue

Voice personals
- Promotion via print P i i t Personals section. l ti - Totally turnkey: y Our call center takes the ads for you. Our production team sends you a camera ready PDF each week. - Monetized through premium rate 900 phonelines and credit card: Respondents pay to listen and reply to advertisers messages. advertisers messages Advertisers pay to retrieve their Personals voicemail.

Revenue share advertising
- We have brokered exclusive agreements with third party providers of chat and psychic services. - We share revenue received 50/50 with our clients. - We provide camera ready We artwork. - These ads can be run in the Personals section and/or used to monetize remnant space.

Print
-In -In addition to promoting voice personals, print can also be used to lend marketing support to the website. -`Who's Hot Online' feature - online profiles with thumbnail pics are published in print. Drives traffic to the website. - Online can also be used to drive print. - Value of print in garnering readership;
"A "A reader survey showed that we'd stand to d h d th t 'd t d t lose 1% of our circulation if we dropped the Personals page"Stuart McKeel, Business Development Director, Washington P t Post

Mobile Dating
- Promote online, i print or both. li in i t b th - Operates as a 50/50 revenue share. - Offer your readers / visitors the ability to date on the fly via cell phone using text messages. - Premium per message rates levied. - Always "double blind" for safety and privacy. - Sign up via phone or online.

Mobile Dating

Sample supporting website for mobile product (look #1)

Mobile Dating

Sample online registration for mobile p g product ( (look #2) )

The P2P advantage
All All our products and services are completely turnkey turnkey. P2P clients benefit from; A customer service call center to handle member issues via phone or email. A production team that produces camera ready print sections weekly weekly to your specs plus promotional print filler ads ads. A web team that will create, customize and optimize your site in addition to providing online marketing collateral. p g g A client services team on call to address any issues or questions you may have.

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Contact
General Manager Jack Lincourt Li t [e-mail] Corporate website: www.people2peoplegroup.com