Opower, Inc. v. Efficiency 2.0, LLC

Filing 5

APPENDIX/EXHIBIT by Opower, Inc.. (Attachments: # 1 Appendix 1, # 2 Appendix 2, # 3 Appendix 3, # 4 Appendix 4, # 5 Appendix 5, # 6 Appendix 6, # 7 Appendix 7, # 8 Appendix 8, # 9 Appendix 9, # 10 Appendix 10, # 11 Appendix 11, # 12 Appendix 12, # 13 Appendix 13, # 14 Appendix 14, # 15 Appendix 15, # 16 Appendix 16, # 17 Appendix 17, # 18 Appendix 18, # 19 Appendix 19, # 20 Appendix 20, # 21 Appendix 21, # 22 Appendix 22)(Karol, Peter)

APPENDIX EXHIBIT 18

Next generation utility communications platform

BEHAVING OURSELVES
HOW OUR NEIGHBORS & AMAZON.COM CAN HELP SAVE THE PLANET

Alexander Laskey, co-founder & President

1 Intro

Finding a premier partner
It’s going to be a challenge to get
customers to be more aware of how
they use energy and convince them to
change old habits. But society needs to
do this in order to have a more
sustainable environment.
-- 2007 Annual Report

• JD Power Award for best customer
satisfaction
• More than two decades of national
leadership in energy efficiency
• Board commitment to reduce consumption
by 15% in ten years
• Passionate, determined and hard-working
employees and executives

– DO NOT DISTRIBUTE – Positive Energy Confidential

4

2 Enhancing foundational research

Efficient neighbors and credible comparisons

6

2 Enhancing foundational research

Normative feedback throughout the year

7

2 Enhancing foundational research

Report tips selected & customized based on household data
Encouraging action steps:
1) behavioral
2) programmatic:
rebates and coupons
3) non- programmatic:
other purchases

3 Measuring results

Home Energy Reports: turning ratepayers into customers
“Thank you Puget Sound Energy! This is the
best bad news I've had in a long time. I
really appreciate having this information so I
can start to make some changes.”
“Well the thing I like about it is that
SMUD took the time to make this up and to
send it. And to tell me what I could do,
and let me feel good about what I have
done.”
"So the first thing I thought was, well
this can't be true because it's so cool,
it's really nice to have this
information. And then my second reaction
was like oh gosh I gotta make some changes
here"
– DO NOT DISTRIBUTE – Positive Energy Confidential

10