Rick v. Profit Management Associates East, Inc.

Filing 92

Magistrate Judge Judith G. Dein: ORDER entered. MEMORANDUM OF DECISION AND ORDER denying 86 Plaintiff's Motion for Leave to File Third Amended Complaint. (Dambrosio, Jolyne)

UNITED STATES DISTRICT COURT
DISTRICT OF MASSACHUSETTS

ERROL RICK, Assignee of COMFORT
BEDDING AND FURNITURE, INC.,
Plaintiff,
v.
PROFIT MANAGEMENT ASSOCIATES, INC.
d/b/a PROFIT MANAGEMENT PROMOTIONS
and/or PROFIT MANAGEMENT ASSOCIATES
EAST, INC.; MICHAEL J. EGAN, as President
and Individually; JOHN “HECTOR” MUSTAFA,
Individually; and RONALD COOPER, Individually,
Defendants.

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CIVIL ACTION
NO. 15-11171-JGD

MEMORANDUM OF DECISION AND ORDER ON
MOTION FOR LEAVE TO FILE THIRD AMENDED COMPLAINT
October 19, 2018
DEIN, U.S.M.J.
I. INTRODUCTION
By Memorandum of Decision and Order dated April 13, 2018, this court granted the
plaintiff’s motion for leave to file a second amended complaint against defendant Ronald
Cooper on Count II (violation of Mass. Gen. Laws. ch. 93A), but denied the motion as to the
remaining claims. See Rick v. Profit Mgmt. Assoc., Inc., Civil Action No. 15-11171-JGD, 2018 WL
1783797 (D. Mass. Apr. 13, 2018). Thereafter, the plaintiff filed a motion for leave to file a third
amended complaint (Docket No. 86), which asserts claims solely against defendant Michael
Egan. Defendant Egan opposes the motion. For the reasons detailed herein, the proposed

third amended complaint fails to state a claim upon which relief can be granted. The motion
for leave to file the third amended complaint (Docket No. 86) is therefore DENIED.
II. STATEMENT OF FACTS
Since the proposed third amended complaint is premised on the prior amended
complaints, this court will assume the reader’s familiarity with its earlier decisions. Briefly, the
pro se plaintiff, Errol Rick, was the former President and 50% owner of Comfort Bedding and
Furniture, Inc. (“Comfort Furniture”), a company that was liquidated pursuant to a Chapter 7
Bankruptcy Proceeding in the United States District Court, District of Massachusetts (No. 1142740-MSH). He brings this action by virtue of an assignment from Comfort Furniture
authorized by the Bankruptcy Court dated January 20, 2014.
On or about February 24, 2011, Comfort Furniture entered into a Sales Promotion
Agreement with Profit Management Associates, Inc. d/b/a Profit Management Promotions
(“PMP”) pursuant to which PMP was to conduct a high impact promotional sale on behalf of
Comfort Furniture for 60 days, commencing on March 24, 2011. Problems arose virtually
immediately. By April 18, 2011, Comfort Furniture served PMP with a Notice and Demand
letter pursuant to Mass. Gen. Laws ch. 93A.
The First Amended Complaint
Plaintiff commenced this action on March 24, 2015 against PMP. The complaint was
subsequently amended to add the individual defendants, Michael Egan, John “Hector” Mustafa,
and Ronald Cooper (collectively, the “Individual Defendants”), to the claims originally brought
against PMP, namely breach of contract, fraudulent misrepresentation, and violation of Mass.
Gen. Laws ch. 93A. PMP never filed a responsive pleading and a default was entered against it.
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The Individual Defendants moved to dismiss all the counts of the complaint. This court
dismissed Count I – breach of contract – on the grounds that the contract was between “Profit
Management Associates East, Inc., d/b/a Profit Management Promotions (‘PMP’), and Comfort
Bedding & Furniture, Inc.” and the Individual Defendants were not parties to the agreement.
Rick v. Profit Mgmt. Assoc., Inc., 241 F. Supp. 3d 215, 222 (D. Mass. 2017). The court noted that
while the complaint hinted at theories of piercing the corporate veil of PMP, or successor
corporate liability, those theories had not been articulated. Id. Thus, the court dismissed the
claim without prejudice. Id.
Count II of the first amended complaint purported to state a claim under Mass. Gen.
Laws ch. 93A. Rick alleged that the defendants had committed “unfair and deceptive acts and
practices in connection with the promotional sale by making misrepresentations, misappropriating funds and failing to properly allocate funds, among other things.” Id. at 225. This court
dismissed this Count against the Individual Defendants, without prejudice, because the allegations were “insufficient to state a claim against the individual defendants for their own personal
wrongdoing” and failed to “state a basis for disregarding the corporate entity.” Id.
Count III of the first amended complaint purported to state a claim of “intentional
misrepresentation/fraud.” This court found that the claim was barred by the statute of
limitations and dismissed the claim with prejudice. Id. at 224-25.
The Second Amended Complaint
Rick subsequently moved for leave to file a second amended complaint. The proposed
second amended complaint included additional factual allegations and named six new
corporate entities headed by the Individual Defendants. This court denied Rick’s motion as to
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Count I (breach of contract), concluding that while the defendant had “added facts regarding
what actions the Individual Defendants took in furtherance of that contract, he [had] not
alleged any facts which alter the reality that the Individual Defendants are not parties to the
agreement.” Rick, 2018 WL 1783797, at *3. Further, the court concluded that the plaintiff had
also failed to “allege[] any facts which would support a theory of piercing the corporate veil” or
a claim of successor liability. Id. at *3-4.
The court also denied Rick’s motion as to Count III (intentional misrepresentation/
fraud). The court explained that while Rick had added additional details to his second amended
complaint on this count, the claim was ultimately still barred by the statute of limitations. Id. at
*5.
In Count II of the second amended complaint, Rick again advanced a claim under Mass.
Gen. Laws ch. 93A. The court determined that Rick’s allegations against Egan and Mustafa were
“generalized and conclusory,” and thus “insufficient to state a claim against [those] defendants.” Id. However, the allegations against Cooper were more specific. As the court noted,
the second amended complaint alleged that Cooper had “solicited Rick to enter into the promotional sale agreement and, in so doing,” failed to disclose PMP’s cash flow issues, misrepresented PMP’s expertise, and misrepresented that “product would be re-ordered once the contract with PMP had been executed.” Id. (quotations omitted). The second amended complaint
further alleged that these misrepresentations were made “with the intention that the plaintiff
would rely on them, and Comfort Furniture did so rely in entering into the contract relating to
the high impact promotional sale with PMP. As a result of Cooper’s misrepresentations, the
promotional sale failed, and Comfort Furniture was pushed into bankruptcy.” Id. (quotations
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and citations omitted). The court determined that these allegations were sufficient to state a
claim under ch. 93A. Id. Accordingly, Rick’s motion for leave to file a second amended
complaint was granted on Count II as to defendant Cooper, and denied as to defendants Egan
and Mustafa. Id.
The Third Amended Complaint
Rick has now moved for leave to file a third amended complaint. See Docket No. 86. In
his motion, Rick indicates that defendant Cooper filed for bankruptcy on December 1, 2017. Id.
at 2. Rick’s proposed third amended complaint (“TAC”) names only Egan as a defendant, and
purports to assert a claim under ch. 93A. Rick contends that he is “not seeking to introduce
new facts or theories of recovery, but merely moves to clearly present his basis for the allegation of damages against Egan and PMP.” Id. at 1-2.
Further facts will be provided below where appropriate.
III. ANALYSIS
A.

Standard of Review

Defendant Egan contends that the plaintiff is merely asking the court to reconsider its
decision on the plaintiff’s proposed second amended complaint. As such, Egan argues that this
court should apply the standard of review for motions for reconsideration. This court declines
to do so. Although the plaintiff states that his proposed TAC does not seek to introduce new
facts or theories of recovery, it does clarify and incorporate allegations that were originally
advanced solely in Count III (intentional misrepresentation/fraud) into Count II (ch. 93A).
Accordingly, this court will apply the standard of review governing motions for leave to amend
a complaint, Fed. R. Civ. P. 15(a)(2).
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The decision whether to grant a motion for leave to amend falls within the trial court’s
discretion. Sheehan v. City of Gloucester, 321 F.3d 21, 26 (1st Cir. 2003). While leave to amend
“shall be freely given when justice so requires,” a motion to amend may be denied on the basis
of futility, as well as improper motives such as bad faith, undue delay or a dilatory motive on
the movant’s part. See Hatch v. Dep’t for Children, Youth & Their Families, 274 F.3d 12, 19 (1st
Cir. 2001). Where, as here, “leave to amend is sought before discovery is complete and neither
party has moved for summary judgment, the accuracy of the ‘futility’ label is gauged by
reference to the liberal criteria of Federal Rule of Civil Procedure 12(b)(6).” Id.
When ruling on a motion to dismiss for failure to state a claim under Rule 12(b)(6), the
court must accept as true all well-pleaded facts, and give the plaintiff the benefit of all
reasonable inferences. See Cooperman v. Individual Inc., 171 F.3d 43, 46 (1st Cir. 1999).
Where, as here, the plaintiff is proceeding pro se, the court must construe his allegations
liberally. See Estelle v. Gamble, 429 U.S. 97, 106, 97 S. Ct. 285, 292, 50 L. Ed. 2d 251 (1976) (a
pro se complaint, however inartfully pleaded, must be liberally construed). Dismissal is only
appropriate if the complaint, so viewed, fails to allege a “plausible entitlement to relief.”
Rodriguez-Ortiz v. Margo Caribe, Inc., 490 F.3d 92, 95 (1st Cir. 2007) (quoting Bell Atl. Corp. v.
Twombly, 550 U.S. 544, 559, 127 S. Ct. 1955, 1967, 167 L. Ed. 2d 929 (2007)).
“In evaluating whether a complaint states a plausible claim, we ‘perform [a] two-step
analysis.’” Saldivar v. Racine, 818 F.3d 14, 18 (1st Cir. 2016) (quoting Cardigan Mountain Sch. v.
N.H. Ins. Co., 787 F.3d 82, 84 (1st Cir. 2015)). “First, the court must distinguish ‘the complaint’s
factual allegations (which must be accepted as true) from its conclusory legal allegations (which
need not be credited).’” García-Catalán v. United States, 734 F.3d 100, 103 (1st Cir. 2013)
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(quoting Morales-Cruz v. Univ. of P.R., 676 F.3d 220, 224 (1st Cir. 2012)). “Second, the court
must determine whether the factual allegations are sufficient to support ‘the reasonable
inference that the defendant is liable for the misconduct alleged.’” Id. (quoting Haley v. City of
Boston, 657 F.3d 39, 46 (1st Cir. 2011)). This second step requires the reviewing court to “draw
on its judicial experience and common sense.” Id. (quoting Ashcroft v. Iqbal, 556 U.S. 662, 679,
129 S. Ct. 1937, 1950, 173 L. Ed. 2d 868 (2009)). “If the factual allegations in the complaint are
too meager, vague, or conclusory to remove the possibility of relief from the realm of mere
conjecture, the complaint is open to dismissal.” Morales-Cruz, 676 F.3d at 224 (quoting SEC v.
Tambone, 597 F.3d 436, 442 (1st Cir. 2010)). As detailed herein, this court finds that the
proposed TAC fails to state a claim upon which relief can be granted.
B.

Discussion

In the sole count of the proposed TAC, the plaintiff alleges that Egan committed unfair
and deceptive acts and practices under Mass. Gen. Laws ch. 93A. The proposed TAC relies on
two emails Egan allegedly sent the plaintiff on June 24, 2011, after the conclusion of the
promotional sale and three days before Comfort Furniture filed for bankruptcy. See TAC ¶ 7. In
the emails Egan allegedly stated “[w]e have a security interest in our merchandise as well as
your original merchandise and we will protect our merchandise and the amounts that are owed
inside or outside of bankruptcy.” Id. The emails also allegedly asserted that Comfort Furniture
owed PMP money and that PMP’s “UCC’s [gave PMP] the right” to “pick up the merchandise
and credit [Comfort Furniture’s] balance due.” Id. The plaintiff alleges that in these emails
Egan “knew and fraudulently concealed” facts from the plaintiff in an attempt to deceive the
plaintiff “into believing that Egan’s security interests and filed UCC’s possessed the means and
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legal ability to pick up . . . merchandise.” TAC ¶ 9, 10. Egan allegedly “calculated [that] his
deception would push [Comfort Furniture] out of business so as to deprive the Plaintiff of
conducting a ‘who owes who how much’ (a final accounting).” TAC ¶ 12. The plaintiff alleges
that “[b]y eliminating a true final accounting, Egan would gain an enriched financial position,”
despite owing Comfort Furniture $355,000. Id. The plaintiff further alleges that the proof of
claim that Egan submitted in Comfort Furniture’s bankruptcy proceedings was fraudulent. TAC
¶ 15.
“Claims brought under Mass. Gen. Laws ch. 93A require that a plaintiff asserting the
violation prove that he suffered a loss as a result of the defendant’s unfair or deceptive
business practices.” Thrivent Financial for Lutherans v. Strojny, 882 F. Supp. 2d 260, 271 (D.
Mass. 2012) (footnote omitted). While a fraudulent misrepresentation may form the basis of a
ch. 93A claim, a ch. 93A claim based on fraud must also satisfy the heightened pleading
requirements of Fed. R. Civ. P. 9(b). See Watkins v. Omni Life Sci., Inc., 692 F. Supp. 2d 170, 177
(D. Mass. 2010). Thus, the plaintiff “must specify the time, place, and content of the false
representations that [the plaintiff] received and upon which [the plaintiff] relied[.]”
OrbusNeich Med. Co., Ltd., BVI v. Boston Sci. Corp., 694 F. Supp. 2d 106, 118 (D. Mass. 2010).
Conclusory allegations are insufficient. Id. Finally, a person who is acting within the scope of
his or her authority as an officer of a company may be held personally liable for his or her own
misrepresentations. See, e.g., Standard Register Co. v. Bolton-Emerson, Inc., 38 Mass. App. Ct.
545, 550-551, 649 N.E.2d 791, 794-95 (1995) (corporate officers acting within scope of their
authority remain personally liable under ch. 93A for their own misrepresentations); Rodi v. S.
New England Sch. of Law, 389 F.3d 5, 13-14 (1st Cir. 2004) (deans of law school can be held
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personally liable for misrepresentations made to induce student to enroll in, and then remain
in, their school).
As the court indicated in its prior decision ruling on the plaintiff’s proposed second
amended complaint, the allegations as to defendant Cooper’s conduct in the course of PMP’s
dealings with Comfort Furniture were sufficient to state a claim under ch. 93A. However, the
allegations against Egan with respect to the initial business arrangement were insufficient to
state a claim against Egan. The TAC does not add any substantive relevant facts against Egan
relating to the business arrangement. Therefore, those allegations remain insufficient for the
reasons discussed in the court’s opinion on the proposed second amended complaint. See Rick,
2018 WL 1783797, at *5.
The new allegations against Egan do not relate to the parties’ initial business arrangements, but, rather, address communications defendant Egan sent later. The proposed TAC
alleges that “[t]here is a causal connection between Egan’s unfair and deceptive conduct and
the losses and damages suffered.” TAC ¶ 22. However, beyond such conclusory statements,
the plaintiff fails to plausibly allege how Egan’s emails, sent after the conclusion of the
promotional sale and on the cusp of Comfort Furniture’s bankruptcy filings, caused Comfort
Furniture to suffer a loss. Accordingly, the proposed TAC fails to state a claim upon which relief
can be granted.
IV. CONCLUSION
For the reasons detailed herein, the proposed third amended complaint, as amended,
fails to state a claim upon which relief can be granted. The motion for leave to file the third
amended complaint (Docket No. 86) is therefore DENIED.
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/ s / Judith Gail Dein
Judith Gail Dein
United States Magistrate Judge

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