CVG-SAB, LLC v. Facebook, Inc.

Filing 1

COMPLAINT filed by CVG-SAB, LLC against CVG-SAB, LLC. Plaintiff requests summons issued. Receipt No: 0645-3761423 - Fee: $ 350. County of 1st Plaintiff: Oakland - County of 1st Defendant: Out of State. [Previously dismissed case: No] [Possible companion case(s): None] (Attachments: # 1 Index of Exhibits Index of Exhibits, # 2 Exhibit A, # 3 Exhibit B, # 4 Exhibit C, # 5 Exhibit D, # 6 Exhibit E, # 7 Exhibit F) (Cleland, James) Modified on 10/15/2012 (PMil).[COMPLAINT FILED AGAINST FACEBOOK, INC.]

Exhibit F

From: IP Enforcement [mailto:[e-mail]]
Sent: Tuesday, December 13, 2011 12:13 AM
To: Links, Greg
Subject: Re: Notice of Violation
Greg,
Thank you very much for your message and your prompt action to resolve this matter.
With respect to learning more about COG, please note we have recently updated our Platform Page
with
much useful information, including tutorials and examples. I would suggest you start
there: https://developers.facebook.com/docs/beta/opengraph/tutorial/
Regards,
Gretchen
Facebook Legal
From: "Links, Greg" <[e-mail]>
Date: Thu, 8 Dec 2011 21:23:16 +0000
To: Kat <[e-mail]>
Subject: RE: Notice of Violation
Gretchen,
Thank you for your note. In good faith, we are removing the F logo that is next to our Want
button. In addition, we are removing the F logo from the cover images that are listed on the
partner page as you point out and all references to Facebookís Open Graph 2.0.
When Facebook
about the new
looked at the
that page has

announced Open Graph/Timeline, like many developers, we were very excited
features and have been anxiously awaiting ìroll-outî. At the time, we actually
Brand Permissions guidelines and believed we were in compliance. We see now
changed since we looked at it last.

We would like to open a dialogue with someone there about permissions and timeline in general
as we are interested in understanding more fully the proposed timeline of Open Graph as well as
display options. Would you have a name and phone number of someone with whom I could
speak?
Sincerely,
Greg
Want Team
From: IP Enforcement [mailto:[e-mail]]
Sent: Thursday, December 08, 2011 2:25 PM
To: Links, Greg
Subject: Notice of Violation
Re: Wanttt.com "official" want button
http://wanttt.com/partner/
wanttt.com/partner/facebook/
Dear Sir/Madam,
I write regarding your promotion of your "Want" button using our highly recognizable F logo.
Facebook appreciates your interest in developing applications that allow people to connect and
share with Facebook. While we encourage third parties to implement the Facebook API and Open
Graph in their applications, we cannot allow third party applications to look like they might
be
official Facebook applications or endorsed or sponsored by Facebook.
As we hope you can appreciate, protection of its famous trademarks is very important to
Facebook. It is in both our interest that you develop your own distinctive branding for your

applications, and use Facebook's trademarks only as specifically authorized under Facebook's
policies.
By combining your logo with prominent use of our F logo, in close proximity to a statement that
you
offer the "official" want button, and on a page under the header "partner," you are suggesting
that
your service is endorsed or sponsored by Facebook. This is not permitted without Facebook's
authorization.
In addition, you may not combine our F logo with your logo, or incorporate our logo into the
lockups for your "want" button.
Accordingly, we require that you remove the F logo from your buttons and the cover image of the
pages listed above. You may refer to our brand permissions center at
www.facebook.com/brandpermissions for more information about proper and authorized uses of
our brand assets. Please confirm in writing within 48 hours that these changes have been
completed.
Finally, I note that you say on your website that your button is fully integrated with
Facebook's
Open Graph 2.0. It is my understanding that it is impossible for your button to result in
posts to
Facebook under Open Graph 2.0, because your app has not yet been approved by
Facebook. Accordingly, you would be served by revising your materials to reflect that reality,
in
order to avoid misleading your customers.
Thank you for your cooperation.
Regards,
Gretchen
Facebook Legal