Advanced Solutions Network, Inc. v. Gill et al
ORDER granting in part and denying in part 31 Motion for Summary Judgment Signed by Chief District Judge Louis Guirola, Jr on 09/18/2013 (Guirola, Louis)
IN THE UNITED STATES DISTRICT COURT
FOR THE SOUTHERN DISTRICT OF MISSISSIPPI
ADVANCED SOLUTIONS NETWORK, INC.
CAUSE NO. 1:12CV250 LG-JMR
ERNIE GILL and JOHN DOES 1-10
THIRD PARTY PLAINTIFF
FOCUS GROUP, INC.
THIRD PARTY DEFENDANT
ORDER GRANTING IN PART AND DENYING IN PART
GILL’S MOTION FOR PARTIAL SUMMARY JUDGMENT
BEFORE THE COURT is the Motion  for Partial Summary Judgment
filed by defendant Ernie Gill. Gill seeks a declaration that the two non-competition
clauses at issue in this case are unenforceable, and that plaintiff Advanced
Solutions Network, Inc. is not entitled to injunctive relief. Additional time to
conduct discovery was granted, and the issues have now been fully briefed. After
due consideration of the arguments of counsel, the record, and the relevant law, it is
the Court’s opinion that the non-competition covenant in the Employment
Agreement is unambiguous, reasonable, and enforceable. However, unlike the
terms contained in the Employment Agreement, the non-competition covenant in
the Purchase Agreement is ambiguous and therefore unenforceable under
Mississippi law. The Court grants Gill’s motion for summary judgment as to the
unenforceability of the non-competition covenant in the Purchase Agreement, but
denies the motion in all other respects.
Advanced Solutions Network, Inc. filed this lawsuit against Ernie Gill in the
Circuit Court of Harrison County, Mississippi, claiming that Gill breached the
Purchase Agreement and the Employment Agreement between them. (Compl., ECF
No. 1-1). Advanced Solutions further alleges tortious interference with business
relations, conversion, fraud in the inducement, fraud, and “malice.” Advanced
Solutions seeks injunctive relief and money damages.
After removing the case to this Court, Gill brought counterclaims against
Advanced Solutions and third-party claims against Focus Group, Inc. (1st Am.
Answer, ECF No. 25). As against Advanced Solutions, Gill alleges breach of
contract, unjust enrichment, breach of covenant of good faith and fair dealing, and
intentional invasion of privacy. Gill seeks a declaration that the non-compete
provisions in the employment agreement are unenforceable, plus money damages.
As against Focus Group, Gill alleges a claim of intentional invasion of privacy and
unjust enrichment. Gill seeks money damages from Focus Group.
The Agreement for Purchase and Sale of Assets
The Purchase Agreement at issue is between Advanced Solutions, REATA
Advertising Corp., and Gill. (1st Am. Answer Ex. B 2, ECF No. 25-2). The parties
agreed that REATA Advertising Corp. and Gill would sell “the assets relating to the
business” of their advertising agency, REATA, to Advanced Solutions. (Id.) REATA
engaged in pure breed livestock marketing. Gill agreed to be employed by
Advanced Solutions for a minimum of five years from the closing date. The parties
agreed that this was an essential element of the Purchase Agreement, without
which Advanced Solutions would not have entered into the agreement. (Id. at 3 (¶
Gill also agreed that he would not compete with Advanced Solutions for at
least five years. Prohibited competition was: “engag[ing], directly or indirectly, in
the advertising business, other than as an Employee of Buyer,” including having
any financial or other interest in the advertising business. (Id. at 4 (¶ 3.5)). Gill
agreed to repay his sign-on bonus if he breached the covenant not to compete. (Id).
The Employment Agreement
The Employment Agreement at issue is between Advanced Solutions and
Gill. Advanced Solutions agreed to employ Gill to “render advertising and related
services.” (1st Am. Answer Ex. B 11 (¶ 1), ECF No. 25-2). The term of the
agreement was for five years, with an automatic renewal for five years, or a lesser
term as agreed by the parties. (Id. (¶ 2)). Gill’s salary was $100,000 per year. (Id.
at 12-13 (¶ 4)). He was also to be paid a signing bonus of $95,000, to be split into a
$46,000 contribution to Gill’s 401(k) plan no later than December 31, 2009, and a
$49,000 contribution to Gill’s 401(k) in January 2010. (Id. at 13).
Gill was subject to a restrictive covenant following termination of his
employment, requiring him to refrain from soliciting customers or other employees
of Advanced Solutions for five years. (Id. at 16 (¶ 10)).
Gill filed a motion for partial summary judgment seeing a declaratory
judgment that the non-compete agreements are invalid under Mississippi law. Gill
argues that the non-competition terms are invalid and unenforceable because they
are 1) ambiguous as to what Gill is restricted from doing and 2) not geographically
limited. Additionally, Gill argues that Advanced Solutions is not entitled to
injunctive relief, because its injuries can be remedied by money damages.
A. The Non-Competition Agreements
Under Mississippi law, non-competition agreements are “restrictive contracts
[which] are in restraint of trade and individual freedom and are not favorites of the
law.” Kennedy v. Metro. Life Ins. Co., 759 So. 2d 362, 364 (Miss. 2000).
Nevertheless, “they are valid unless unreasonable, and when reasonable, the courts
will not hesitate to hold the parties to their contracts.” Frierson v. Sheppard Bldg.
Supply Co., 154 So. 2d 151, 172 (Miss. 1963). The employer has the burden of
proving reasonableness of a non-competition clause, and the clause must be strictly
interpreted. Cain v. Cain, 967 So. 2d 654, 661 (Miss. Ct. App. 2007). The Court is
to look to the respective rights of the employer, the employee, and the public. Id.
“The validity and the enforceability of a non-competition agreement are
largely predicated upon the reasonableness and specificity of its terms, primarily,
the duration of the restriction and its geographic scope.” Kennedy, 759 So. 2d at
364. Mississippi courts have held that an employer has an interest in the
protection of its customer base, its goodwill, and its ability to succeed in a
competitive marketplace. Empiregas, Inc. of Kosciusko v. Bain, 599 So.2d 971, 976
(Miss. 1992). The primary right of the employer is that of protecting the business
from loss of customers by the activities of the former employees who have peculiar
knowledge of and relationships with the employer's customers. Bus. Commc'ns, Inc.
v. Banks, 91 So. 3d 1, 10 (Miss. Ct. App. 2011), reh'g denied (Aug. 23, 2011), cert.
granted, 78 So. 3d 906 (Miss. 2012) and aff'd, 90 So. 3d 1221 (Miss. 2012) (citations
and quotation marks omitted).
1. Ambiguity of the Non-Compete Agreements
Questions of contract construction and ambiguity are questions of law, rather
than questions of fact. Epperson v. SouthBank, 93 So.3d 10, 17 (Miss. 2012). In
determining whether contractual language is ambiguous, the mere fact that the
parties disagree about its meaning does not make the contract ambiguous as a
matter of law. Delta Pride Catfish, Inc., v. Home Ins. Co., 697 So.2d 400, 404 (Miss.
1997). Instead, “[c]ontractual provisions are ambiguous where they are susceptible
of two or more reasonable interpretations, or where one provision is in direct
conflict with another provision, or where terms are unclear or of doubtful meaning.”
Reece v. State Farm Fire & Cas. Co., 684 F. Supp. 140, 143 (N.D. Miss.1987) (citing
Dennis v. Searle, 457 So.2d 941, 945 (Miss. 1984)).
As articulated by the Mississippi Supreme Court, “[a]n ‘ambiguous’ word or
phrase is one capable of more than one meaning when viewed objectively by a
reasonably intelligent person who has examined the context of the entire integrated
agreement and who is cognizant of the customs, practices, usages, and terminology
as generally understood in the particular trade or business.” Epperson, 93 So.3d at
19 (citing Dalton v. Cellular South, Inc., 20 So.3d 1227, 1232 (Miss.2009)). Courts
will, of course, routinely give undefined words their “commonly accepted meaning.”
Parkerson v. Smith, 817 So.2d 529, 541 (Miss.2002).
The Mississippi Supreme Court examined a non-competition clause for
ambiguity in Kennedy v. Metropolitan Life Insurance Company. 759 So.2d 362, 367
(Miss. 2000). The Kennedy defendant was a successful insurance salesman who had
switched firms and issued new policies to a number of clients he had obtained while
under the employ of his previous company. Id. at 364. The previous employer
thereafter filed suit on the basis that his conduct violated a non-competition
agreement entered into by the parties. Id.
The agreement stipulated that upon dissolution of the parties' relationship,
the defendant “[would] not directly or indirectly perform any act or make any
statement which would tend to divert from [plaintiff] any trade or business ... nor
[would defendant] advise or induce any customer of [plaintiff] ... to reduce, replace,
lapse, surrender or cancel any insurance obtained from or through [plaintiff].” Id. at
365. The proof presented indicated that although defendant had indeed accepted
the former customers and issued them new policies, he had not actively pursued
them, and they had sought him out on their own volition. Id. at 367.
The court found the agreement ambiguous because it failed to expressly
prohibit the defendant from accepting business with former clients, and left open
whether he could sell new policies to those customers so long as he did not actively
induce them or whether he could merely not advise them to switch coverage. Id. In
finding that the clause should therefore be held inapplicable, the Mississippi
Supreme Court noted that “the burden properly falls on the employer to draft a noncompetition agreement which clearly delineates the scope of the employee's
permissible business activities following the termination of employment.” Id. at
367, 368. Because the defendant's actions would have been lawful under one
reasonable interpretation of the agreement, but not the other, the court held that
the employer was forced to bear the burden of the ambiguity. Id.
In Cain v. Cain, supra, the Mississippi Court of Appeals examined a noncompetition clause that prohibited a nursing home from hiring the employees of its
former contractor. Cain, 967 So. 2d at 658. The clause referred to “personnel
employed by” the contractor. The court found this language to be ambiguous,
because it was not clear from the contract as a whole whether the clause applied to
all past, present and future employees of the contractor, or only those who were
employed during the life of the nursing home contract. Id. at 663. It was therefore
an unreasonable restraint on trade and unenforceable. Id.
The non-competition covenant in the Employment Agreement in this case
During the sixty (60) month period following termination for any
reason and by either party, Employee shall not, directly or indirectly,
solicit or induce, or attempt to solicit or induce, any customers of
EMPLOYER or its affiliates or successors. This provision shall apply to
all customers of EMPLOYER during the term of Employee’s
employment, regardless of any prior relationship between the
Employee and said customers.
(1st Am. Answer Ex. B. 16 (¶ 10), ECF No. 25-2).
Gill contends this covenant is ambiguous because it does not say exactly what
he is prohibited from soliciting or inducing, and it does not make clear which
Advanced Solutions customers he may not solicit.
In the Court’s view, this non-competition covenant is not ambiguous under
Mississippi precedent. It applies only to those persons or entities who were
customers of Advanced Solutions during Gill’s employment - a group that is easily
identifiable. Further, in reading the whole of the Employment Agreement, it is
clear that the prohibited solicitation is for advertising services such as those that
Advanced Solutions employed Gill to provide to its customers. When viewed
objectively by a reasonably intelligent person, the covenant prohibits any
affirmative act of solicitation by Gill of Advanced Solutions’ customers for five
years. No other business activities are prohibited. This covenant does not forbid
Gill from providing advertising services to any former Advanced Solutions
customer. He is forbidden to solicit or induce their advertising business.
Accordingly, there is no basis for setting aside the non-competition covenant in the
Employment Agreement on the grounds of ambiguity.
The covenant not to compete in the Purchase Agreement provides in relevant
. . . the Seller, Ernie Gill, hereby covenants to the Buyer, that he will
not, for a period of five (5) years from the date fixed for the closing, or a
later date that might be fixed by his Employment Agreement with
Buyer, or extensions thereof, engage, directly or indirectly, in the
advertising business, other than as an Employee of Buyer, and that he
will not, during such period of time, be connected or have any financial
or other interest, directly or indirectly, with any person, firm, or
corporation engaged in any such business, and that he will not act in
any capacity for another person, firm, or corporation engaged in any
such business, whether as an employee, agent, principal, consultant or
otherwise, other than for Buyer. Seller acknowledges and agrees that
he is being paid a sign-on bonus for going to work for the Buyer, and
that should seller breach this Covenant Not to Compete, whether by
failing to honor his five-year commitment as contained in his
Employment Agreement, or by breaching this covenant by competing
with Seller, directly or indirectly, then Employee shall be required to
repay the sign-on bonus immediately.
(1st Am. Answer Ex. B 4 (¶3.5), ECF No. 25-2).
Gill contends this covenant is ambiguous because it does not define
“advertising business” and therefore leaves open to interpretation which business
activities are prohibited. He argues that the covenant could be interpreted to apply
to advertising activities that Advanced Solutions did not engage in, such as
producing radio commercials. Advanced Solutions argues that the covenant clearly
prohibits Gill from engaging, directly or indirectly, in the advertising business so as
to compete with Advanced Solutions for a period of five years. It contends that the
restrictions placed on Gill are no broader or more restrictive than necessary to
protect Advanced Solutions’ interests.
The non-compete covenant above incorporates the terms of the Employment
Agreement. Reading the two together, the parties agreed that the term of Gill’s
employment would be at least five years, and during that time Gill would engage in
the “advertising business” only for the benefit of Advanced Solutions. The
restriction also applies during any extension of the Employment Agreement beyond
the initial five year term. In the event that Gill “fail[ed] to honor his five-year
commitment” to Advanced Solutions, the restriction nevertheless continued until
five years past the closing date.
Gill argues that the undefined term “advertising business” makes the
covenant subject to multiple interpretations. The Court agrees that Mississippi law
supports his assertion. For five years from the closing date, Gill was prohibited
from engaging in the business of advertising, regardless of the form, unless it was
on behalf of Advanced Solutions. Although Advanced Solutions argues that the
covenant only prohibits him from competing with it, the covenant could be
interpreted to prohibit Gill from engaging in any advertising-related activity.
Advanced Solutions did not explicitly limit “the advertising business” to its own
business of livestock advertising, and the commonly accepted meaning of the phrase
encompasses much more than the business of livestock advertising. The noncompetition covenant in the Purchase Agreement is ambiguous and broader than
necessary to protect Advanced Solutions’ interests. Accordingly, the covenant
should not be enforced and Gill’s motion for partial summary judgment granted to
2. Geographic Limitation of the Non-Compete Agreements
A non-competition agreement that is not limited as to duration or location is
unreasonable and invalid. Easy Reach, Inc. v. Hub City Brush, Inc., 935 So. 2d
1140, 1143 (Miss. Ct. App. 2006). In Easy Reach, the court found that a noncompetition clause forbidding the plaintiff from manufacturing its product
“everywhere for an infinite length of time” was unreasonable and unenforceable.
Id. at 1144-45. The court also noted that Mississippi law scrutinizes noncompetition clauses less strictly when they are related to the sale of a business
rather than between employer and employee. Id. at 1145. However, such clauses
must still be reasonable as to both time and geographic location. Id. (citing Cooper
v. Gidden, 515 So. 2d 900, 905 (Miss. 1987)).
Gill argues that the lack of any geographic limit in either non-competition
covenant renders them unreasonable and unenforceable. Advanced Solutions
counters that the non-competition covenant in the Employment Agreement is
limited in scope, as it applies only to the customers of Advanced Solutions while Gill
was employed there. Inclusion in that set of persons or entities is the defining
factor, regardless of the physical location of the customer. The Court agrees that
the set of persons or entities subject to the restriction is readily definable, and given
the nature of Advanced Solutions’ business, physical location is immaterial in any
event.1 Mississippi has joined other states recognizing that advances in technology
Gill testified that his advertising business, REATA, had clients nationwide
when he sold it to Advanced Solutions. (Gill Dep. 169-70, ECF No. 91-1). Gill
have made geographic restrictions obsolete in some instances. Timber Lake Foods,
Inc. v. Estes, 72 So. 3d 521, 526 (Miss. Ct. App. 2011). In the Court’s view, the
Employment Agreement non-competition covenant is reasonable and may be
The Court has already found that the non-competition covenant in the
Purchase Agreement is unenforceable. It is not necessary to analyze it for
reasonableness based on geographic restriction.
B. The Request for Injunctive Relief
Gill argues that Advanced Solutions cannot show it is entitled to injunctive
relief because it cannot show irreparable injury where the purchase and
employment agreements specify a remedy at law, and where Advanced Solutions
seeks monetary damages for tortious interference with business relations. Further,
Gill argues that Advanced Solutions continues to use his name in its
advertisements and on its website, which demonstrates that it has not been harmed
by association with him. Advanced Solutions notes that although it requested
injunctive relief in this matter, it has not chosen to raise the issue before the Court
The Court declines to rule on the availability of any potential remedy,
testified that he traveled to the ranching operations to take pictures and video,
which he then distributed from his office. The Court notes that Gill states in his
rebuttal that he also testified in his deposition that REATA had customers in only
12 states, but does not point to the relevant testimony, and the Court is unable to
locate it in the materials provided in connection with this motion. (See Rebuttal
Mem. 10, ECF No. 99).
including injunctive relief at this time, as doing so may constitute an advisory
opinion. Whether any party is entitled to a remedy has not yet been established.
Gill’s request for summary judgment as to injunctive relief will be denied.
For the reasons stated above, Gill’s Motion for Partial Summary Judgment
will be granted in regard to the Purchase Agreement. Advanced Solutions may not
enforce the non-compete covenant in the Purchase Agreement. The Motion will be
denied in all other respects.
IT IS THEREFORE ORDERED AND ADJUDGED that the Motion 
for Partial Summary Judgment filed by defendant Ernie Gill is GRANTED as to
the Purchase Agreement non-compete covenant and DENIED in all other respects.
SO ORDERED AND ADJUDGED this the 18th day of September, 2013.
Louis Guirola, Jr.
LOUIS GUIROLA, JR.
CHIEF U.S. DISTRICT JUDGE
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