White v. Just Born, Inc.
Filing
141
ORDER entered by Judge Nanette Laughrey. Plaintiff's Motion for Class Certification, Doc. 68 , and Defendant's Motion for Leave to File a Sur-Reply, Doc. 124 , are denied. Signed on 8/7/2018 by District Judge Nanette K. Laughrey. (Dickinson, Gregory)
IN THE UNITED STATES DISTRICT COURT
FOR THE WESTERN DISTRICT OF MISSOURI
CENTRAL DIVISION
DARYL WHITE, JR., Individually and on
behalf of all others similarly situated,
Plaintiff,
v.
JUST BORN, INC.,
Defendant.
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No. 2:17-cv-04025-NKL
ORDER
Pending before the Court are Plaintiff Daryl White, Jr.’s Motion for Class Certification,
Doc. 68, and Defendant Just Born, Inc.’s Motion for Leave to File a Sur-Reply, Doc. 124. For the
following reasons, the motions are denied.
I.
BACKGROUND
Defendant Just Born, Inc. manufactures Hot Tamales® and Mike and Ike® (together, “the
candy”). The products are regularly sold at grocery stores, convenience stores, and other food
retail outlets throughout Missouri and the rest of the United States. This lawsuit focuses on Just
Born’s packaging of the candy.
In December 2016, plaintiff Daryl White, Jr. bought a box of each candy for about $1.00
apiece at a Dollar Store in Missouri, for his personal use. The candies were packaged in opaque
cardboard containers of identical dimensions: 3.25 inches x .75 inches x 6 inches. White alleges
that he “attached importance” to the “size” of the candy boxes, and that he was misled to believe
that he was “purchasing more Product than was actually received.” Doc. 1, p. 14. He alleges that
the boxes are “uniformly under-filled,” or “ʽslack-filled,’” id., p. 2; that the slack-filled space serves
no purpose; and that had he known the boxes were “substantially slack-filled,” he would not have
purchased the products, or would have purchased them on different terms. Id., p. 14.
He also
alleges that he “suffered an ascertainable loss as a result of [Just Born’s] unlawful conduct because
the actual value of the Products as purchased was less than the value of the Products as represented.”
Id., p. 14.
In February 2017, White filed this putative class action, alleging violations of the
Missouri Merchandising Practices Act (MMPA) and unjust enrichment based on the slack-fill in
Just Born’s candy packaging. He seeks certification of three classes—one consisting of only
Missouri residents for the MMPA claim, and two consisting of residents from various states for
the Unjust Enrichment claims. Specifically, White proposes the following classes:
1.
The Missouri Consumer Class defined as follows:
All Missouri residents who purchased a 5-ounce box of Hot Tamales candy and/or
a 5-ounce box of Mike and Ike candy for personal, family, or household purposes
within the relevant statute-of-limitations period.
2.
The Unjust Enrichment (Restatement) Multi-State Class defined as follows:
All persons residing in Arkansas, Colorado, Connecticut, District of Columbia,
Hawaii, Illinois, Iowa, New York, Oklahoma, or West Virginia who purchased a 5ounce box of Hot Tamales candy and/or a 5-ounce box of Mike and Ike candy for
their personal or household use within the relevant statute-of-limitations period.
3.
The Unjust Enrichment (Appreciation) Multi-State Class defined as
follows:
All persons residing in Alaska, Florida, Kansas, Kentucky, Maine, Maryland,
Massachusetts, Missouri, Nevada, New Mexico, Pennsylvania, Rhode Island,
South Carolina, South Dakota, Tennessee, Utah, Vermont, Washington, or
Wisconsin who purchased a 5-ounce box of Hot Tamales candy and/or a 5-ounce
box of Mike and Ike candy for their personal or household use within the relevant
statute-of-limitations period.
Doc. 68, pp. 1-2. White also seeks to be appointed to serve as class representative of all three
classes, and to have his attorneys appointed to serve as class counsel.
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II.
DISCUSSION
A.
The Unjust Enrichment (Restatement) Multi-State Class
It is axiomatic that “a class representative must be part of the class and ‘possess the same
interest and suffer the same injury’ as the class members.” Gen. Tel. Co. of Sw. v. Falcon, 457
U.S. 147, 156 (1982) (quoting East Texas Motor Freight System, Inc. v. Rodriguez, 431 U.S. 395,
403 (1977)). “To act as a class representative, a named plaintiff must be ‘a member of the class
he seeks to represent.’” Georges v. Accutira Mortg., Inc., No. 4:08-CV-201 (JCH), 2008 WL
2079125, at *6 (E.D. Mo. May 15, 2008) (quoting Sample v. Monsanto Co., 218 F.R.D. 644, 648
(E.D. Mo. 2003)). “If the named plaintiff fails to satisfy this threshold requirement, then a
certifiable class does not exist.” Id.
In an attempt to account for variations in states’ unjust enrichment laws, White seeks
certification of two separate unjust enrichment classes. In doing so, however, White defined
himself out of one. White’s proposed Unjust Enrichment (Restatement) Class includes individuals
residing in Arkansas, Colorado, Connecticut, District of Columbia, Hawaii, Illinois, Iowa, New
York, Oklahoma, and West Virginia. Doc. 68, p. 1. However, White resides in Missouri, and
therefore is not a member of the class he seeks to represent. Doc. 1, p. 3. Accordingly, the Unjust
Enrichment (Restatement) Multi-State Class is not certifiable.
B.
Rule 23(b)
To warrant certification, a class must meet not only the four requirements of Rule 23(a),
but also one of the three requirements in Rule 23(b). Comcast Corp. v. Behrend, 133 S. Ct. 1426,
1432 (2013). The burden of showing that the class should be certified rests on Plaintiffs, Luiken
v. Domino’s Pizza, LLC, 705 F.3d 370, 372 (8th Cir. 2013), and they will meet this burden only
if, “after a rigorous analysis,” the Court is convinced that the Rule 23 requirements are satisfied.
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Comcast, 133 S. Ct. at 1432 (quotation marks and citation omitted). The Court has broad discretion
in deciding whether class certification is appropriate. Prof’l Firefighters Ass’n of Omaha, Local
385 v. Zalewski, 678 F.3d 640, 645 (8th Cir. 2012) (citation omitted).
White seeks certification of all three classes under both Rule 23(b)(3) and 23(b)(2).
However, the proposed classes do not satisfy the requirements of either subsection.
1.
Rule 23(b)(3)
Rule 23(b)(3) requires that “questions of law or fact common to class members
predominate over any questions affecting only individual members, and [that] a class action [be]
superior to other available methods for fairly and efficiently adjudicating the controversy.” The
“predominance inquiry tests whether proposed classes are sufficiently cohesive to warrant
adjudication by representation.” Amchem Prods., Inc. v. Windsor, 521 U.S. 591, 623 (1997). In
other words, it “goes to the efficiency of a class action as an alternative to individual suits.” Ebert
v. Gen. Mills, Inc., 823 F.3d 472, 479 (8th Cir. 2016). The requirement is not satisfied if
‘individual questions . . . overwhelm the questions common to the class.” Amgen Inc. v. Conn.
Ret. Plans & Trust Funds, 133 S. Ct. 1184, 1196 (2013). The Eighth Circuit articulates the test as
follows:
When determining whether common questions predominate, a court must conduct
a limited preliminary inquiry, looking behind the pleadings, but that inquiry should
be limited to determining whether, if the plaintiff’s general allegations are true,
common evidence could suffice to make out a prima facie case for the class. While
limited in scope, this analysis should also be rigorous.
Luiken, 705 F.3d at 377 (internal quotation and citation omitted). This inquiry is “far more
demanding” than that conducted to establish commonality under Rule 23(a). Amchem, 521 U.S.
at 623-24.
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a.
The Missouri Consumer Class
The elements of a claim under the MMPA are: (1) the purchase of goods or services, (2) for
personal or household purposes; and (3) an ascertainable loss of money or property, (4) resulting
from or caused by the use or employment by another person of a method, act, or practice declared
unlawful under the MMPA. Mo. Rev. Stat. §§ 407.020 and 407.025.1; Murphy v. Stonewall
Kitchen, LLC, 503 S.W.3d 308, 311 (Mo. App. 2016). Critically, “causation is a necessary element
of an MMPA claim.” Owen v. GMC, 533 F.3d 913, 922 (8th Cir. 2008); see also Williams v.
HSBC Bank USA, N.A., 467 S.W.3d 836, 843 (Mo. App. 2015) (affirming grant of summary
judgment in defendant’s favor where the “undisputed facts show[ed] [plaintiff-]Appellants
w[ould] not be able to prove an ascertainable loss caused by th[e] alleged representation”); MO.
APPROVED INSTRUCTIONS (CIVIL) 39.01 (7th ed.) (verdict director for MMPA violation, requiring
jury to find that “as a direct result of such conduct, plaintiff sustained damage”). Thus, even where
an MMPA violation occurs, if it does not cause an ascertainable loss of money or property—i.e.
an injury—a plaintiff cannot sue for the violation. Additionally, the Missouri Supreme Court has
held that a plaintiff who “did not care” about an alleged MMPA violation, or who “knew about”
the violation and “purchased . . . [the] products anyway,” was not injured by the practice. State
ex rel Coca-Cola Co. v. Nixon, 249 S.W.3d 855, 862 (Mo. Banc. 2008) (finding that lower court
abused discretion in certifying class because “proposed class could include millions who were
not injured and thus have no grievance under section 407.025”); In re Bisphenol-A (BPA)
Polycarbonate Plastic Prods. Liab. Litig., No. 08-1967-ODS, 2011 WL 6740338, at *5 (W.D.
Mo. Dec. 22, 2011) (denying class certification because “it includes individuals who have not
suffered an injury in fact,” explaining that “[i]ndividuals who knew about BPA’s existence and
the surrounding controversy before purchasing Defendants’ products have no injury”); Owen v.
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GMC, No. 06-4067-NKL, 2007 WL 1655760, at *5 (W.D. Mo. June 5, 2007) (granting summary
judgment in favor of defendant where plaintiffs failed to show that they would not have
purchased the product had they been aware of the purportedly unlawful practice), aff’d, 533 F.3d
913 (8th Cir. 2008); see also McCall v. Monro Muffler Brake, Inc., No. 10-269, 2013 WL
1282306, at *5 (E.D. Mo. Mar. 27, 2013) (dismissing MMPA claim at summary judgment stage
where, inter alia, undisputed evidence showed that the named plaintiffs “could not have been
misle[]d by the disclosures”).
The first and second elements of White’s MMPA claim will involve predominantly
individual inquiries as to whether each class member purchased the candy. In this case, most—if
not all—class members will have purchased the candy from a third party retailer, rather than Just
Born. Thus, there is no master list that exists to provide common proof for each class members’
purchase. Instead, each class member will need to provide individualized evidence that they
purchased the candy for personal or household purposes within the last five years, and therefore
belong to the class.1
The third and fourth elements will involve both common and individual questions. The
question of whether the slack-fill in Just Born’s candy packaging violates the MMPA will be
susceptible to a common answer. Murphy, 503 S.W.3d at 311 (“It is the defendant’s conduct, not
his intent, which determines whether a violation has occurred . . . . Moreover, a consumer’s reliance
on an unlawful practice is not required under the MMPA.”) (internal citations omitted). However,
the question of whether any MMPA violation injured each class member will require
1
This also goes to the issue of the ascertainability of the class. Although the Eighth Circuit has not
“outlined a requirement of ascertainability,” or treated ascertainability “as a preliminary requirement,” it
“is elementary that in order to maintain a class action, the class sought to be represented must be adequately
defined and clearly ascertainable.” Sandusky Wellness Ctr., LLC v. Medtox Sci., Inc., 821 F.3d 992, 996
(8th Cir. 2016).
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individualized inquiry. As discussed above, if an individual knew how much slack-fill was in a
candy box before he purchased it, he suffered no injury.
White argues that the “reasonable consumer standard” eliminates any individualized
inquiry. However, while that standard applies to the determination of whether the slack-fill
violates the MMPA, it does not apply to the determination of whether any unlawful slack-fill
injured each plaintiff. See Guido v. L’Oreal, USA, Inc., No. 11-1067, 2013 WL 3353857, at **1011 (C.D. Cal. July 1, 2013) (holding that the objective “reasonable consumer” test would be used
to determine whether the defendant had “violated the false advertising prohibitions” under
California law, and noting that relief would be available “without individualized proof of
deception, reliance and injury, so long as the named plaintiffs demonstrate injury and causation”)
(emphasis added).
If the Missouri Consumer Class were certified, the litigation would be dominated by
individual inquiries into whether each class member was deceived by any slack-fill in a box before
purchasing it. In other words, it would be dominated by causation and knowledge. See Grovatt v.
St. Jude Med., Inc., 522 F.3d 836, 840 (8th Cir. 2008) (finding that evidence relating to the “causal
nexus between alleged misrepresentations and any injury” is highly relevant, and the need for
“plaintiff-by-plaintiff determinations mean[t] that common issues [would] not predominate”).
Because individual questions would predominate over common questions on White’s
MMPA claim, the Missouri Consumer Class cannot be certified.
b.
Unjust Enrichment
White’s Unjust Enrichment Classes cannot be certified for the same reason.
To state a claim for unjust enrichment, White must plausibly allege that (1) Just Born
received a benefit, (2) at the class members’ expense, and (3) allowing Just Born to retain the
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benefit would be unjust. See Gerke v. City of Kansas City, 493 S.W.3d 433, 438 (Mo. App. 2016).
White alleges that the candy’s slack-fill allowed Just Born to obtain an unjust benefit, and
that this claim is not dependent on each class member’s individual behavior. However, an
individual who knew what he was getting before he purchased one of the candy boxes but chose
to purchase it anyway cannot establish that Just Born’s retention of the purported benefit was
unjust. See In re BPA, 2011 WL 6740338, at *4 (“[T]here can be no unjust enrichment if the
parties receive what they intended to obtain.”) (quoting American Standard Ins. Co. of Wisconsin
v. Bracht, 103 S.W.3d 281, 293 (Mo. Ct. App. 2003)). The unjust enrichment claims thus turn on
each individual class member’s knowledge at the time of purchase. Inquiries into each class
member’s knowledge would dominate litigation over the unjust enrichment claim just as they
would the MMPA claim. The Unjust Enrichment Classes therefore cannot be certified.
2.
Rule 23(b)(2)
“Class certification under Rule 23(b)(2) is proper only when the primary relief sought is
declaratory or injunctive.” In re St. Jude Med., Inc., 425 F.3d 1116, 1121 (8th Cir. 2005).
Additionally, while Rule 23(b)(2) does not contain a predominance requirement, the class claims
still must be cohesive. Id. Indeed, “[b]ecause unnamed members are bound by the action without
the opportunity to opt out of a Rule 23(b)(2) class, even greater cohesiveness generally is required
than in a Rule 23(b)(3) class.” Id.
As the Court has already determined that White’s proposed class is not sufficiently
cohesive for Rule 23(b)(3) certification, it is undeniably not cohesive enough to satisfy Rule
23(b)(2)’s “greater cohesiveness” standard. Id. Moreover, White seeks primarily “compensatory
damages,” “restitution,” and “all other forms of equitable monetary relief.” Doc. 1, p. 21. The
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three classes thus do not warrant Rule 23(b)(2) certification.2
C.
Standing
Just Born also argues that the proposed class members have not all suffered an injury, and
that those who have not been injured lack standing. “A district court may not certify a class . . . if
it contains members who lack standing.” In re Zurn Pex Plumbing Prod. Liab. Litig., 644 F.3d
604, 616 (8th Cir. 2011). Classes therefore “must be defined in such a way that anyone within
[them] would have standing.” Avritt v. Reliastar Life Ins. Co., 615 F.3d 1023, 1034 (8th Cir.
2010).
In order to have standing, a plaintiff must have suffered an “injury in fact.” Lujan v.
Defenders of Wildlife, 504 U.S. 555, 560 (1992).
The injury must be both concrete and
particularized, and “must affect the plaintiff in a personal and individual way.” Spokeo, Inc. v.
Robins, 136 S. Ct. 1540, 1548 (2016). “In most cases, the question whether a plaintiff has a
cognizable injury sufficient to confer standing is closely bound up with the question of whether
and how the law will grant him relief.” In re Zurn Pex Plumbing, 644 F.3d at 616.
As discussed above, with regard to claims for violations of the MMPA and unjust
enrichment, a plaintiff who “did not care” about an allegedly misleading marketing practice, or
who “knew about” the practice and “purchased . . . [the] products anyway,” was not injured by
the practice. Coca-Cola, 249 S.W.3d at 862 (stating that, for purposes of its analysis, the
plaintiff's unjust enrichment and MMPA claims “need not be distinguished”). Other courts—
including this Court—have found the same. See Bratton v. Hershey Co., No. 2:16-CV-4322-CNKL, 2018 WL 934899 (W.D. Mo. Feb. 16, 2018) (granting summary judgment for defendant
where plaintiff admitted that he was aware of approximately how much candy and how much
2
White appears to concede this point, as his reply brief does not address Rule 23(b)(2).
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empty space was in each box of candy, but he nonetheless continued to purchase it); In re
Bisphenol-A (BPA) Polycarbonate Plastic Prods. Liab. Litig., No. 08-1967-ODS, 2011 WL
6740338, at *5 (W.D. Mo. Dec. 22, 2011) (denying class certification because “it includes
individuals who have not suffered an injury in fact,” explaining that “[i]ndividuals who knew
about BPA’s existence and the surrounding controversy before purchasing Defendants’ products
have no injury”); Owen v. GMC, No. 06-4067-NKL, 2007 WL 1655760, at *5 (W.D. Mo. June
5, 2007) (granting summary judgment in favor of defendant where plaintiffs failed to show that
they would not have purchased the product had they been aware of the purportedly unlawful
practice), aff’d, 533 F.3d 913 (8th Cir. 2008); see also McCall v. Monro Muffler Brake, Inc., No.
10-269, 2013 WL 1282306, at *5 (E.D. Mo. Mar. 27, 2013) (dismissing MMPA claim at
summary judgment stage where, inter alia, undisputed evidence showed that the named plaintiffs
“could not have been misle[]d by the disclosures”).
White argues that he suffered an injury and has standing to pursue this claim, despite the
Coca-Cola holding, by virtue of rather unique circumstances. He testified that even though he
purchased two or more boxes of the candy each year, he was unaware of the amount of slack-fill
in the boxes until just before he filed this action because he usually bought the candy for his
children, and only ever ate “what [was] left over from the kids.” Doc. 103-9, pp. 4-5, 12. White
further testified that after he discovered how much empty space was in the candy packaging, he
ceased purchasing it. Doc. 103-9, p. 20.
Regardless of whether White’s testimony sufficiently demonstrates an injury, there
remains a question as to whether unnamed class members will be able to similarly evade CocaCola. Knowledge is an important aspect of each class members’ claim. Without establishing that
they were unaware of the amount of slack-fill in Just Born’s candy boxes, or that they ceased
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purchasing the candy after discovering it, class members will not be able to show injury.
Therefore, the proposed classes could include individuals who purchased dozens of boxes of the
candy in the past five years despite knowing how much slack-fill was in the packaging.
White maintains that standing does not prevent class certification for two reasons. First,
he quotes Spokeo for the proposition that at the class certification stage, a representative plaintiff
need only “allege and show that he . . . personally has been injured, not that injury has been
suffered by other, unidentified members of the class to which [he] belong[s].” Doc. 103, p. 16
(quoting Spokeo, 136 S. Ct. at 1547 n.6). The Court must, however, read Spokeo in light of the
Eighth Circuit’s decision in Avritt. Although Avritt acknowledged that courts do not require
evidence that every member of a class has standing, it held that a class may not be certified if it
is known to contain members who lack standing. Avritt, 615 F.3d at 1034.3 This is logical,
because “a named plaintiff cannot represent a class of persons who lack the ability to bring a suit
themselves.” In re Zurn Pex Plumbing Prod. Liab. Litig., 644 F.3d at 616.
White cannot represent a class that includes persons who purchased the candy despite
knowing how much slack-fill would be in each box. Yet, the classes as defined would include
such persons. Class certification therefore would be inappropriate. Avritt, 615 F.3d at 1034
(stating that classes “must be defined in such a way that anyone within [them] would have
standing”).
White also argues that the class definitions do not include “a large number of uninjured
consumers” because each consumer was injured irrespective of their state of mind at the time of
purchase. Doc. 103, p. 16. However, this argument is foreclosed by Coca-Cola. There, the
3
Although Spokeo was issued five years after Avritt, the entire quote that White draws from Spokeo
was itself a quotation from a 1976 Supreme Court opinion, Simon v. Eastern Kentucky Welfare Rights
Organization, 426 U.S. 26, 40 n.20 (1976). The quoted language from Spokeo thus did not alter Avritt’s
holding.
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Missouri Supreme Court found that consumers who would continue to purchase Diet Coke
despite knowledge of an allegedly misleading marketing practice “suffered no injury.” CocaCola, 249 S.W.3d at 862 (emphasis in original). Likewise, here, consumers who knew how
much empty space was in Just Born’s candy boxes but purchased them anyway suffered no
injury.
White cites In re Simply Orange Orange Juice Mktg. & Sales Practices Litig. in support
of his argument, but that case is distinguishable. It did not involve an MMPA violation or unjust
enrichment, but rather alleged that the defendant violated “federal labeling regulations.” In re
Simply Orange Orange Juice Mktg. & Sales Practices Litig., No. 4:12-MD-02361-FJG, 2017
WL 3142095, at *1 (W.D. Mo. July 24, 2017). Moreover, although White cites Simply Orange
to support his argument that his classes are defined “such that all members would have standing
because they are purchasers of the [candy],” Doc. 103, p. 16, Simply Orange found that all
purchasers of the product had standing because “every container of [the] product contained [the
offending label].” Simply Orange, 2017 WL 3142095 at *2-3. Thus, every purchaser had
standing because every purchaser suffered an injury. Here, not every purchaser of Just Born’s
candy suffered an injury.
Although White has offered an explanation for his continued purchase of the candy over
the course of five years, it is likely that a significant portion of the proposed classes will not be
able to do the same. Granting class certification to a class consisting of individuals who likely
do not have standing would be inappropriate.
III.
MOTION FOR LEAVE TO FILE SUR-REPLY
Just Born moved for leave to file a sur-reply, seeking an opportunity to respond to new
arguments raised by White in his reply brief. The Court resolved the motion for class certification
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in Just Born’s favor without relying on the new arguments raised by White. The sur-reply thus is
unnecessary.
IV.
CONCLUSION
For the reasons discussed above, Plaintiff Daryl White, Jr.’s Motion for Class Certification,
Doc. 68, and Defendant Just Born, Inc.’s Motion for Leave to File a Sur-Reply, Doc. 124, are
denied.
/s/ Nanette K. Laughrey
NANETTE K. LAUGHREY
United States District Judge
Dated: August 7, 2018
Jefferson City, Missouri
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