Fifty-Six Hope Road Music, Ltd. et al v. AVELA., Inc. et al

Filing 438

ORDER Granting in part and Denying in part 390 Motion for Attorney Fees. The Motion is denied as to Defendants Jem Sportswear, Inc. and Central Mills, Inc. The Motion is granted as to Defendants A.V.E.L.A., Inc.; X One X Movie Archive, Inc.; and L eo Valencia to the extent more fully set forth in this Order. FURTHER ORDERED that Plaintiffs shall prepare and file within fifteen (15) days from the date of this Order a proposed form of order consistent with the Courts instructions regarding which fees appropriately are included within the award. Signed by Judge Philip M. Pro on 1/14/13. (Copies have been distributed pursuant to the NEF - MMM)

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1 2 3 4 UNITED STATES DISTRICT COURT 5 DISTRICT OF NEVADA 6 7 8 9 10 11 12 *** ) FIFTY-SIX HOPE ROAD MUSIC, LTD., ;) and ZION ROOTSWEAR, LLC, ) ) Plaintiffs, ) ) v. ) ) A.V.E.L.A., INC., et al., ) ) Defendants. ) ) 2:08-CV-00105-PMP-PAL ORDER 13 Presently before the Court is Plaintiffs’ Motion for Attorneys’ Fees (Doc. #390), 14 filed on July 17, 2012. Defendant Jem Sportswear, Inc. (“Jem”) filed an Opposition (Doc. 15 #397) on August 3, 2012. Defendants A.V.E.L.A., Inc. (“Avela”); X One X Movie 16 Archive, Inc. (“X One X”); and Leo Valencia (“Valencia”), collectively the “Avela 17 Defendants,” and Defendant Central Mills, Inc. (“Freeze”) filed an Opposition (Doc. #400) 18 on August 3, 2012. Plaintiffs filed Replies (Doc. #404, #405) on August 13, 2012. 19 The parties are familiar with the facts of this case, and the Court will not repeat 20 them here except where necessary. A court may award attorney’s fees to the prevailing 21 party under the Lanham Act in “exceptional cases.” 15 U.S.C. § 1117(a). Plaintiffs now 22 move for attorney’s fees in this Lanham Act case, arguing they are prevailing parties, the 23 case is exceptional, and they therefore are entitled to over $2 million in attorney’s fees 24 which cannot be apportioned between Lanham Act and non-Lanham Act claims. The 25 Avela Defendants and Freeze contend Plaintiffs are not prevailing parties because Plaintiffs 26 lost three out of five claims. All Defendants argue the case is not exceptional, and, even if 1 it is, fees should not be awarded or should be apportioned to reflect billing only for the one 2 successful Lanham Act claim. Additionally, Defendants argue Plaintiffs’ requested fees are 3 not reasonable. 4 A. Prevailing Party Status 5 Plaintiffs contend they are prevailing parties in this action, as they obtained a jury 6 verdict in their favor. Additionally, Plaintiffs contend the Court adopted the jury’s findings 7 and entered judgment for damages and a permanent injunction against Defendants. 8 Defendant Jem does not dispute that Plaintiffs are prevailing parties. The Avela Defendants 9 and Freeze contend Plaintiffs are not prevailing parties because Plaintiffs lost three of their 10 five claims. 11 Only a prevailing party is entitled to attorney’s fees under the Lanham Act. 15 12 U.S.C. § 1117(a). Federal courts consistently interpret the term “prevailing party” across 13 various federal statutes containing a similar fee-shifting provision as the Lanham Act. See 14 Buckhannon Bd. & Care Home, Inc. v. W. Va. Dep’t of Health & Human Res., 532 U.S. 15 598, 603 n.4 (2001); Klamath Siskiyou Wildlands Ctr. v. U.S. Bureau of Land Mgmt., 589 16 F.3d 1027, 1030 (9th Cir. 2009). A party prevails for purposes of an attorney’s fee award if 17 the party has “achieved a material alteration in the legal relationship of the parties that is 18 judicially sanctioned.” Klamath, 589 F.3d at 1030 (quotation omitted). “The material 19 alteration in the legal relationship of the parties must be relief that the would-be prevailing 20 party sought . . . .” Id. 21 “The threshold for sufficient relief to confer prevailing party status is not high.” 22 Saint John’s Organic Farm v. Gem Cnty. Mosquito Abatement Dist., 574 F.3d 1054, 1059 23 (9th Cir. 2009). Even an award of nominal damages will suffice to confer prevailing party 24 status, although the “nature and quality of relief may affect the amount of the fees 25 awarded.” Id. A party need not prevail on all of its claims to be the prevailing party. San 26 Diego Police Officers’ Ass’n v. San Diego City Emps.’ Ret. Sys., 568 F.3d 725, 741 (9th 2 1 Cir. 2009). Plaintiffs are prevailing parties in this action. Plaintiffs sought both damages and 2 3 permanent injunctive relief in their Complaint. (Compl. (Doc. #1) at 10-11.) The jury 4 returned a verdict in Plaintiffs’ favor on one of their Lanham Act claims. (Jury Verdict 5 (Doc. #301).) The Court agreed with and adopted the jury’s findings, made additional 6 findings regarding the propriety of injunctive relief on the Lanham Act claim, and entered a 7 permanent injunction against all Defendants. (Partial Monetary J. & Permanent Inj. (Doc. 8 #307).) The Court also awarded to Plaintiffs each Defendant’s net profits based on 9 Plaintiffs’ Lanham Act claim, and monetary judgments were entered against Defendants as 10 a result. (Order (Doc. #385); J. (Doc. #386).) Plaintiffs therefore have obtained judicially 11 sanctioned material alterations in their legal relationships with all Defendants, through both 12 monetary judgments and permanent injunctive relief. The fact that Plaintiffs prevailed on 13 only two of their five claims, and on only one of their Lanham Act claims, may affect the 14 amount of any attorney’s fee award, but it does not deprive Plaintiffs of prevailing party 15 status. 16 B. Exceptional 17 Plaintiffs argue this case is exceptional because the jury determined Defendants 18 acted willfully, and the evidence at trial supports that conclusion. Specifically, Plaintiffs 19 argue that it was common knowledge in the industry that Plaintiffs owned the rights to Bob 20 Marley’s (“Marley”) persona, yet Defendants nevertheless sold Marley products without 21 Plaintiffs’ permission even after other retailers questioned Defendants’ rights to do so. 22 Plaintiffs also contend that Valencia unsuccessfully attempted to obtain a license from 23 Plaintiffs, conspired with Roberto Rabanne (“Rabanne”) to falsify evidence in this case, 24 admitted that he lied at his deposition, and told Rabanne he would flood the market with 25 Marley merchandise in response to Plaintiffs’ lawsuit against him. Plaintiffs contend Avela 26 and Jem conspired to use Marley photos that were not taken by Rabanne and made a Marley 3 1 t-shirt that was nearly identical to one sold by Plaintiffs. Plaintiffs further assert that Jem 2 and Freeze were at a minimum willfully blind to their infringing activity, as neither 3 conducted any due diligence and instead relied on the indemnity provision of their licensing 4 agreements with Avela. Plaintiffs also argue Avela did not prove it relied on its attorney’s 5 advice. Finally, Plaintiffs contend the jury’s determination that Avela intentionally 6 interfered with Plaintiffs’ prospective business relationships shows Avela acted maliciously. 7 Defendant Jem responds that the case is not exceptional as to Jem, as Jem did not 8 engage in any egregious conduct sufficient to warrant an award of attorney’s fees against it. 9 Jem contends that it had no reason to investigate Avela’s right to use the Marley images, 10 that inquiry from two retailers was not sufficient to put Jem on notice, and Jem would not 11 have discovered anything even if it had investigated because Plaintiffs had no trademarks in 12 any Marley image or song lyrics, no copyrights on the Rabanne images, and no Nevada 13 publicity rights. Jem contends that reliance on the indemnity agreement is standard industry 14 practice, and thus Jem’s conduct is not exceptional. Finally, Jem contends that there is no 15 evidence that Jem knew about Plaintiffs or that Jem used any Marley image not licensed 16 through Avela. 17 The Avela Defendants argue this case is not exceptional because the Avela 18 Defendants’ use of the Marley images was based on a reasonable interpretation of existing 19 law, as the viability of a false endorsement claim by a deceased celebrity was and is unclear. 20 The Avela Defendants also argue a jury finding of willfulness does not in and of itself 21 support a finding that a case is exceptional because that is a question of law for the Court. 22 The Avela Defendants contend the evidence does not support a finding the case is 23 exceptional because Plaintiffs did not hold all rights to all Marley images, Plaintiffs 24 misconstrue Valencia’s efforts to get a license to use the trademark of Marley’s name rather 25 than his image, Jem and Avela did not conspire to create a t-shirt similar to one Plaintiffs 26 were selling, and Avela’s failure to prove a defense does not amount to willfulness. The 4 1 Avela Defendants also contend the elements of an interference with prospective business 2 relationships do not show the requisite willful, fraudulent, or malicious behavior required to 3 find the case exceptional. Defendant Freeze argues that it did nothing more than obtain and 4 rely upon a license from Avela, and its purported failure to conduct due diligence is not 5 sufficiently egregious to support a finding the case is exceptional. 6 To award attorney’s fees to the prevailing party under the Lanham Act, the case 7 must be “exceptional.” 15 U.S.C. § 1117(a). The Act does not define what constitutes an 8 “exceptional” case, but generally a case is exceptional “when the infringement is malicious, 9 fraudulent, deliberate or willful.” Gracie v. Gracie, 217 F.3d 1060, 1068 (9th Cir. 2000) 10 (quotation omitted). Additionally, the non-prevailing party’s litigation conduct may support 11 a finding that the case is exceptional. See Secalt S.A. v. Wuxi Shenxi Constr. Mach. Co., 12 668 F.3d 677, 687 (9th Cir. 2012); Cairns v. Franklin Mint Co., 292 F.3d 1139, 1156 (9th 13 Cir. 2002). 14 While a defendant’s egregious conduct may support a finding of exceptionality, 15 egregiousness is not required. TrafficSchool.com, Inc. v. Edriver Inc., 653 F.3d 820, 833 16 (9th Cir. 2011). “The issue is not necessarily one of bad faith: willful or deliberate 17 infringement will suffice.” Earthquake Sound Corp. v. Bumper Indus., 352 F.3d 1210, 18 1218 (9th Cir. 2003). A district court’s finding of exceptionality may “flow[] quite 19 naturally from the jury’s finding of willful infringement and the legal standard for 20 ‘exceptional cases’ under § 1117.” Gracie, 217 F.3d at 1068. However, whether a case is 21 exceptional is a question of law for the Court, not the jury. Secalt S.A., 668 F.3d at 687; 22 Watec Co. v. Liu, 403 F.3d 645, 656-57 (9th Cir. 2005). 23 The jury was instructed on willfulness as follows: 24 Willful unfair competition carries a connotation of a deliberate intent to deceive. You therefore must determine whether each Defendant used Bob Marley’s persona or identity intentionally, knowing it was likely to cause confusion, or to cause mistake, or to deceive as to the 25 26 5 affiliation, connection, or association between Plaintiffs and Defendants, or to cause confusion as to Plaintiffs’ participation in the origin, sponsorship, or approval of Defendants’ goods or commercial activities with Plaintiffs. A Defendant’s knowledge may be proven by showing that Defendant was willfully blind. A Defendant is willfully blind if it suspects wrongdoing and deliberately fails to investigate or inquire further. Willful blindness may be inferred from the facts and circumstances of the case. 1 2 3 4 5 6 7 (Jury Instructions (Doc #294) at 20.) The jury found each Defendant acted willfully. (Jury 8 Verdict (Doc. #301) at 4.) The evidence was sufficient to support the jury’s finding of 9 willfulness as to all Defendants. The Court agreed with and adopted the jury’s findings and 10 awarded Plaintiffs net profits Defendants derived through the willful infringement. (Order 11 (Doc. #385).) Given that the infringement was willful, this case is exceptional for purposes 12 of an attorney’s fee award as to each Defendant. 13 C. Propriety of Fees Even if Exceptional 14 The Court is not compelled to award attorney’s fees even if the case is 15 exceptional. Gracie, 217 F.3d at 1071. Rather, whether to award attorney’s fees lies within 16 the Court’s discretion. 15 U.S.C. § 1117(a) (the court “may” award fees); Cairns, 292 F.3d 17 at 1156; Gracie, 217 F.3d at 1071. Among the non-exclusive factors the Court may 18 consider in determining whether to award fees are: the nature and extent of the relief 19 obtained, the unlawfulness of each defendant’s conduct, whether the relevant area of law is 20 unclear, whether infringement or willfulness was a close question, whether each defendant 21 intended to deceive or confuse the public, and whether the plaintiff suffered actual damage. 22 See TrafficSchool.com, Inc., 653 F.3d at 832; Saint John’s Organic Farm, 574 F.3d at 23 1059-60; Tamko Roofing Prods., Inc. v. Ideal Roofing Co., 282 F.3d 23, 32-33 (1st Cir. 24 2002). 25 26 Here, the evidence was sufficient to support the jury’s finding of willfulness as to all Defendants. However, the Court previously has noted that the evidence that Jem “acted 6 1 with an intent to deceive consumers or that JEM caused actual money or reputational 2 damages to Plaintiffs or to the Marley persona is weak.” (Order (Doc. #385) at 2.) 3 Plaintiffs prevailed on only two of their five claims against Jem, and on only one Lanham 4 Act claim. Plaintiffs already have obtained substantial relief in the form of a permanent 5 injunction and a profits award as against Jem. Given Jem’s relatively lower culpability as 6 compared to Avela and Valencia, some of the novel legal questions presented in this case, 7 the weak evidence that Jem intended to deceive or confuse the public, and the weak 8 evidence that Jem’s conduct caused Plaintiffs actual damage, the Court, in its discretion, 9 will decline to award attorney’s fees against Defendant Jem. 10 For similar reasons, the Court, in its discretion, will decline to award attorney’s 11 fees against Defendant Freeze. The evidence shows more culpable conduct on the part of 12 Freeze as compared to Jem, as Freeze sold Marley products after Plaintiffs contacted Freeze 13 and advised that the Marley family owned the Marley rights, and Avela did not have a 14 license to use Marley’s name or likeness. (Pls.’ Mot. for Attorney’s Fees (Doc. #390), 15 Appx. of Trial Test., Ex. 1 at 231-34, Ex. 13 at 132.) Additionally, the testimony showed 16 Freeze continued to sell Marley products even after receiving a cease and desist letter. (Id., 17 Ex. 1 at 231-34.) Freeze relied on its indemnity agreement with Avela, and conducted no 18 independent investigation as to whether Valencia had a license to use the Marley images 19 despite these contacts from Plaintiffs questioning Valencia’s rights to the images. (Id., Ex. 20 13 at 140.) 21 Although the evidence supports a finding that Freeze acted with a more culpable 22 intent than Jem, the evidence that Freeze caused actual money or reputational damages to 23 Plaintiffs or to the Marley persona is much weaker. Freeze generated only $64,029 in gross 24 sales of Marley product, and the Court already has ordered Freeze to disgorge the modest 25 $19,246.54 in profits Freeze reaped from its infringing activity. Additionally, the Court has 26 imposed a permanent injunction against Freeze. As with Defendant Jem, Plaintiffs 7 1 prevailed on only two of their five claims against Freeze, and on only one Lanham Act 2 claim. Given the above factors, as well as some of the novel legal questions presented in 3 this case, the Court, in its discretion, will decline to award attorney’s fees against Defendant 4 Freeze. The Court, in its discretion, reaches a different conclusion with respect to the 5 6 Avela Defendants. As to these Defendants, the evidence of bad faith supports an attorney’s 7 fee award. Among other evidence of intent, testimony was presented that these Defendants 8 sold Marley products despite knowing Plaintiffs owned the license for Marley and despite 9 knowing that Rabanne had rights only to reproduce his Marley photographs as photographs, 10 not on apparel. (Id., Ex. 7 at 192, Ex. 8 at 18-19, Ex. 9 at 224-27, 231, 244-50.) 11 Additionally, Rabanne testified that Valencia dictated an email for Rabanne to write which 12 was not truthful regarding Rabanne’s rights to sell Marley merchandise; that Valencia asked 13 Rabanne to backdate their agreement to strengthen Valencia’s position; that Valencia asked 14 Rabanne to delete emails that might hurt Valencia’s position in this dispute; and that 15 Valencia told Rabanne he was going to “flood the market” and use the proceeds to fund his 16 defense against Plaintiffs’ lawsuit. (Id., Ex. 8 at 46-59, 66-70, 83.) The Court therefore 17 will grant an attorney’s fee award against the Avela Defendants. 18 D. Reasonableness of the Award 19 Plaintiffs request $2,306,427.70 in attorney’s fees. Plaintiffs contend this amount 20 is reasonable because Plaintiffs obtained exceptional results and the lodestar amount 21 reflects the substantial time and labor involved in this complex matter, the skill of counsel, 22 the customary fee, and awards in similar cases. Plaintiffs contend that although they 23 prevailed on only one Lanham Act claim which entitles them to fees, all of the claims are so 24 inextricably intertwined based on a common core of facts that apportioning fees among the 25 various claims is impossible, and Plaintiffs therefore are entitled to all fees incurred. 26 /// 8 1 The Avela Defendants contend the fee is unreasonable because Plaintiffs 2 prevailed on only one claim entitling them to attorney’s fees and the fees must be 3 apportioned accordingly, and Plaintiffs already have obtained substantial recovery. The 4 Avela Defendants further argue that Plaintiffs expended an unreasonable amount of hours 5 on the case, Plaintiffs are attempting to charge for unsuccessful claims and motions, and 6 Plaintiffs’ records are presented in block billing format making it difficult to apportion fees 7 to the Lanham Act claim. 8 9 To calculate a reasonable attorney’s fee, the Court first must calculate the “lodestar” by “multiplying the number of hours the prevailing party reasonably expended on 10 the litigation by a reasonable hourly rate.” Caudle v. Bristow Optical Co., 224 F.3d 1014, 11 1028 (9th Cir. 2000) (quotation omitted). In determining reasonableness, the Court 12 considers the “results obtained by the prevailing litigant,” including whether the plaintiff 13 prevailed on only some claims and the nature and extent of the relief awarded. Id. at 1028- 14 29; Hensley v. Eckerhart, 461 U.S. 424, 434 (1983). 15 In evaluating the results obtained, the Court should be mindful that while in some 16 cases the claims upon which the plaintiff prevailed may be discrete from those on which the 17 plaintiff did not prevail, “[i]n other cases the plaintiff’s claims for relief will involve a 18 common core of facts or will be based on related legal theories.” Hensley, 461 U.S. at 435. 19 In cases where the claims for relief are related, “[m]uch of counsel’s time will be devoted 20 generally to the litigation as a whole, making it difficult to divide the hours expended on a 21 claim-by-claim basis.” Id. In such cases, the Court evaluates “the significance of the 22 overall relief obtained by the plaintiff in relation to the hours reasonably expended on the 23 litigation.” Id. This attempt to apportion fees in relation to results obtained is particularly 24 appropriate in Lanham Act claims, because a prevailing party “cannot recover legal fees 25 incurred in litigating non-Lanham Act claims unless the Lanham Act claims and 26 non-Lanham Act claims are so intertwined that it is impossible to differentiate between 9 1 work done on claims.” Gracie, 217 F.3d at 1069 (emphasis and quotation omitted). Even if 2 “an exact apportionment” is impossible, the Court must “make some attempt to adjust the 3 fee award in an effort to reflect an apportionment, . . . unless the court finds the claims are 4 so inextricably intertwined that even an estimated adjustment would be meaningless.” Id. at 5 1069-70. 6 After computing the lodestar, the Court determines whether additional 7 considerations support raising or lowering the fee award. Specifically, the Court considers: 8 (1) the time and labor required, (2) the novelty and difficulty of the questions involved, (3) the skill requisite to perform the legal service properly, (4) the preclusion of other employment by the attorney due to acceptance of the case, (5) the customary fee, (6) whether the fee is fixed or contingent, (7) time limitations imposed by the client or the circumstances, (8) the amount involved and the results obtained, (9) the experience, reputation, and ability of the attorneys, (10) the ‘undesirability’ of the case, (11) the nature and length of the professional relationship with the client, and (12) awards in similar cases. 9 10 11 12 13 14 Kerr v. Screen Extras Guild, Inc., 526 F.2d 67, 70 (9th Cir. 1975). The lodestar figure 15 presumptively is reasonable, and adjustments of the lodestar are “proper only in ‘rare’ and 16 ‘exceptional’ cases, supported by specific evidence on the record and detailed findings by 17 the district court.” Jordan v. Multnomah Cnty., 815 F.2d 1258, 1262 (9th Cir. 1987). 18 The party seeking fees bears the burden of establishing entitlement to fees and 19 submitting supporting evidence. Hensley, 461 U.S. at 433, 437. The Court may reduce an 20 award based on inadequate documentation of hours or rates requested. Id. at 433. 21 Here, Plaintiffs have presented evidence regarding the reasonableness of their 22 rates, and the Avela Defendants do not dispute the rates are reasonable. The Court 23 therefore will adopt the hourly rates as set forth in Plaintiffs’ submission. 24 However, the parties dispute the reasonableness of the time expended, and, in the 25 context of this dispute, disagree as to whether apportionment is appropriate. As an initial 26 matter, the Court disagrees with the Avela Defendants’ position that the fees are grossly 10 1 disproportionate to the overall results obtained. Even though Plaintiffs prevailed on only 2 two of five claims, and on only one Lanham Act claim, Plaintiffs obtained substantial 3 monetary judgments. Additionally, Plaintiffs obtained a permanent injunction and 4 vindicated their rights in the Marley intellectual property, relief for which the Avela 5 Defendants apparently, and erroneously, accord no value. On the other hand, the Court does not completely agree with Plaintiffs that 6 7 apportionment between the successful Lanham Act claim and the other claims is 8 impossible. Plaintiff’s claims for relief involve a common core of facts, and thus much of 9 Plaintiffs’ counsels’ time undoubtedly was devoted to the litigation as a whole. Discovery, 10 in particular, is not amenable to apportionment among the various claims, as the factual 11 predicate for the various claims is based on a common core of facts. However, the legal 12 theories and various issues that arose with respect to the claims were quite distinct, as 13 demonstrated by the summary judgment briefing and the Court’s Order on summary 14 judgment. Even the two Lanham Act claims raised substantially different legal issues. 15 Additionally, following summary judgment and the Court’s Oder extinguishing Plaintiffs’ 16 Nevada publicity rights claim, only two claims remained for trial, only one of which was a 17 Lanham Act case. Consequently, although an exact apportionment is impossible, the Court 18 will apportion Plaintiffs’ claims. Plaintiffs concede that $31,486.60 is identifiable as fees incurred solely in 19 20 relation to the unsuccessful, non-Lanham Act claim for Nevada publicity rights. (Pls.’ 21 Reply (Doc. #405) at 17.) The Court therefore will exclude these fees. As for the remainder of Plaintiffs’ fees, Plaintiffs’ billing records are block billed 22 23 and redacted, making it impossible for the Court to apportion based on any particular bill 24 entries. (See Pls.’ Mot. for Attorney’s Fees (Doc. #390), Pietrini Decl. & Exs.) 25 Consequently, the Court will apply a percentage reduction to apportion. 26 /// 11 Plaintiffs originally brought five claims. On February 25, 2010, the Court 1 2 granted Defendants’ motions for summary judgment on two of the five claims, leaving 3 claims for Lanham Act unfair competition, Nevada publicity rights, and intentional 4 interference with prospective business relationships. (Order (Doc. #145).) Plaintiffs later 5 brought to the Court’s attention evidence that warranted entering summary judgment in 6 Defendants’ favor on the Nevada publicity rights claim. (Order (Doc. #224).) 7 Consequently, as of November 2, 2010, only two claims remained: unfair competition under 8 the Lanham Act and intentional interference. Because the claims share a common core of facts, the Court does not find that a 9 10 simple division of the hours by five to reflect the five independent claims is a fair 11 apportionment leading up to the summary judgment proceedings, as the Avela Defendants 12 propose. Most of the fees related to discovery and much of the other work through 13 summary judgment would have been incurred as part of counsels’ pursuit of the overall 14 litigation. Although the Court cannot put an exact percentage on it, based on the Court’s 15 familiarity with the issues in the case and the relative time and resources devoted to the 16 various claims in filings and arguments before the Court, the Court will apportion sixty 17 percent of the hours charged through November 2, 2010 as reasonably expended on the case 18 as a whole and the successful Lanham Act claim specifically. Following November 2, 2010, only two claims remained. However, the Court 19 20 does not consider a fifty-fifty split following these rulings a fair apportionment of the two 21 remaining claims that went to trial. At trial, the unfair competition claim predominated 22 both in terms of evidence presented and arguments made regarding jury instructions and 23 related issues. The Court therefore will apportion seventy percent of the hours charged 24 from November 2, 2010 through the end of the case as reasonably expended on the 25 successful pursuit of the Lanham Act claim. 26 /// 12 1 This is not the rare case where any of the Kern factors warrant raising or 2 lowering the adjusted lodestar. The time and labor required are adequately reflected in the 3 lodestar, as is the customary fee which the Avela Defendants did not dispute. Although the 4 Avela Defendants challenge as unreasonable the number of hours expended, some of those 5 issues adequately are addressed by the apportionment between Plaintiffs’ prevailing claim 6 and non-prevailing claims. Further, the Avela Defendants’ challenge to Mr. Ervin’s billing 7 does not warrant a reduction. There were two Plaintiffs in this action, and each was entitled 8 to be represented by counsel. The Avela Defendants’ preference that Plaintiffs use only 9 Plaintiff Fifty-Six Hope Road Music, Ltd.’s lead counsel at trial does not render Mr. Ervin’s 10 participation at trial on behalf of his client, Plaintiff Zion Rootswear, LLC, unreasonable. 11 Moreover, Mr. Ervin did not sit passively at counsel table throughout the trial; he 12 questioned witnesses and participated in settling jury instructions. 13 Although novel questions were raised in this litigation, some of those novel 14 questions related to legal issues distinct from the Lanham Act claim on which Plaintiffs 15 prevailed, such as the application of the Nevada publicity rights statute and whether a 16 celebrity’s picture is the equivalent of a word trademark on the celebrity’s name. The 17 Lanham Act unfair competition claim also involved some novel issues, although there was 18 guiding precedent, as reflected in the Court’s summary judgment Order. To the extent the 19 case raised novel issues on the unfair competition claim, Plaintiffs are adequately 20 compensated for their research and drafting time as reflected in the lodestar. 21 The skill needed to perform the legal service properly and the experience, 22 reputation, and ability of Plaintiffs’ counsel support the lodestar award. The Lanham Act 23 unfair competition claim required skilled and experienced attorneys in the area of 24 intellectual property and the Lanham Act, and Plaintiffs’ counsel have many years of 25 relevant experience between them. Counsel also have had an attorney-client relationship 26 with Plaintiffs for several years. While Plaintiffs’ counsel performed ably and obtained 13 1 favorable results for their clients, an upward adjustment is not warranted as the adjusted 2 lodestar and counsels’ hourly rates adequately compensate for counsels’ skill and 3 experience. The preclusion of other employment by Plaintiffs’ counsel due to acceptance of 4 5 the case also supports the awarded lodestar, as the case has been vigorously litigated over a 6 period of several years. However, the case was not so consuming as to warrant enhancing 7 the fee award. Finally, awards in similar cases supports the lodestar. As set forth in 8 Plaintiffs’ Motion, other intellectual property cases garner substantial fees, and fees often 9 may exceed the monetary recovery because the plaintiff obtains other, less tangible benefits 10 such as injunctive relief or vindication and protection of his or her intellectual property 11 rights. The factors of fixed or contingent fee arrangement, the time limitations imposed by 12 the client or the circumstances, or the undesirability of the case are not relevant to this 13 action. The Court therefore will award an attorney’s fee award in favor of Plaintiffs and 14 15 against the Avela Defendants. Plaintiffs shall submit a form of order in conformity with the 16 Court’s ruling within fifteen (15) days from the date of this Order. IT IS THEREFORE ORDERED that Plaintiffs’ Motion for Attorneys’ Fees 17 18 (Doc. #390) is hereby GRANTED in part and DENIED in part. The Motion is denied as to 19 Defendants Jem Sportswear, Inc. and Central Mills, Inc. The Motion is granted as to 20 Defendants A.V.E.L.A., Inc.; X One X Movie Archive, Inc.; and Leo Valencia to the extent 21 more fully set forth in this Order. 22 /// 23 /// 24 /// 25 /// 26 /// 14 1 IT IS FURTHER ORDERED that Plaintiffs shall prepare and file within fifteen 2 (15) days from the date of this Order a proposed form of order consistent with the Court’s 3 instructions regarding which fees appropriately are included within the award. 4 5 6 7 DATED: January 14, 2013 _______________________________ PHILIP M. PRO United States District Judge 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 15

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