Bellagio, LLC et al v. Bellagio Car Wash & Express Lube et al

Filing 21

ORDER Granting 20 Stipulation For Leave to File First Amended Complaint. It IS Further Ordered that 17 Motion to Amend/Correct Complaint is Denied as Moot. Signed by Judge James C. Mahan on 3/16/2015. (Copies have been distributed pursuant to the NEF - DC)

Case 2:14-cv-01362-JCM-PAL Document 20 Filed 02/13/15 Page 1 of 2

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Michael J. McCue (Nevada Bar No. 6055)
[e-mail]
Jonathan W. Fountain (Nevada Bar No. 10351)
[e-mail]
Dale Kotchka-Alanes (Nevada Bar No. 13168)
[e-mail]
Lewis Roca Rothgerber LLP
3993 Howard Hughes Parkway, Suite 600
Las Vegas, Nevada 89169-5996
Tel: [phone]
Fax: [phone]
Attorneys for Plaintiffs
Bellagio LLC and Mirage Resorts, Inc.

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UNITED STATES DISTRICT COURT
9
3993 Howard Hughes Parkway 
Suite 600 
Las Vegas, NV  89169‐5996 

DISTRICT OF NEVADA
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BELLAGIO, LLC, a Nevada limited liability
company, and MIRAGE RESORTS, INC., a
Nevada corporation,

Case No. 2:14-cv-01362-JCM-(PAL)

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Plaintiffs,
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v.

STIPULATION AND ORDER FOR
LEAVE TO FILE FIRST AMENDED
COMPLAINT

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Bellagio Car Wash & Express Lube, a business
organization, and Tri Star Car Wash, a business
organization,

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Defendants.
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Case 2:14-cv-01362-JCM-PAL Document 20 Filed 02/13/15 Page 2 of 2

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Plaintiffs BELLAGIO, LLC AND MIRAGE RESORTS, INC. and Defendants
BELLAGIO CAR WASH & EXPRESS LUBE and TRI STAR CAR WASH state the following:
1.

Plaintiffs have moved the Court for leave to file an amended complaint that more

accurately identifies the Defendants in this action. (Doc. No. 17.)

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2.

The Defendants do not object to the proposed amendment.

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3.

Accordingly, Plaintiffs may file the proposed First Amended Complaint attached

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3993 Howard Hughes Parkway 
Suite 600 
Las Vegas, NV  89169‐5996 

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hereto as Exhibit A.
4.

Plaintiffs hereby withdraw their motion for leave to file an amended complaint.

(Doc. No. 17.)

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IT IS SO AGREED AND STIPULATED.

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Dated: this 13th day of February, 2015.

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LEWIS ROCA ROTHGERBER LLP

MCCORMICK, BARSTOW, SHEPPARD,
WAYTE & CARRUTH LLP

By: /s/ Jonathan W. Fountain
Michael J. McCue
Jonathan W. Fountain
Dale Kotchka-Alanes
3993 Howard Hughes Parkway, Suite 600
Las Vegas, Nevada 89169

By: /s/ Daniel I. Aquino
Jared P. Green
Daniel I. Aquino
8337 West Sunset Road
Suite 350
Las Vegas, NV 89113

Attorneys for Plaintiffs Bellagio, LLC and
Mirage Resorts, Inc.

Attorneys for Defendants Bellagio Car Wash &
Express Lube and Tri Star Car Wash

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IT IS SO ORDERED.

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UNITED STATES MAGISTRATE JUDGE
STATES DISTRICT JUDGE

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DATED:

March 16, 2015

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Case 2:14-cv-01362-JCM-PAL Document 20-1 Filed 02/13/15 Page 1 of 12

Exhibit A

Exhibit A

Case 2:14-cv-01362-JCM-PAL Document 20-1 Filed 02/13/15 Page 2 of 12

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3993 Howard Hughes Parkway 
Suite 600 
Las Vegas, NV  89169‐5996 

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Michael J. McCue
Nevada Bar No. 6055
[e-mail]
Jonathan W. Fountain
Nevada Bar No. 10351
[e-mail]
Meng Zhong
Nevada Bar No. 12145
[e-mail]
LEWIS ROCA ROTHGERBER LLP
3993 Howard Hughes Parkway
Suite 600
Las Vegas, NV 89169-5996
702.949.8200 (tel.)
702.949-8398 (fax)
Attorneys for Plaintiffs
Bellagio LLC and
Mirage Resorts, Incorporated

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UNITED STATES DISTRICT COURT

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DISTRICT OF NEVADA

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BELLAGIO, LLC, a Nevada limited liability
company; MIRAGE RESORTS,
INCORPORATED, a Nevada corporation,

CASE NO. 2:14-cv-1362-JCM-(PAL)
FIRST AMENDED COMPLAINT

Plaintiffs,

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vs.
TRI STAR AUTO SPA INC., a California
corporation, and KISLEV, INC., a California
corporation,
Defendants.

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For their complaint, Plaintiffs Bellagio, LLC, and Mirage Resorts, Incorporated (“MRI”)
(collectively defined below as “Bellagio”) allege as follows:

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NATURE OF THE ACTION
1.

This is an action by Plaintiffs Bellagio, LLC, and its parent, MRI, against

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Defendants Tri Star Auto Spa Inc. (“Tri Star”) and Kislev, Inc. (“Kislev”) (together “Defendants”)

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for trademark dilution and cybersquatting arising out of Defendants’ unauthorized and unlawful

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use in commerce of Plaintiffs’ federally registered BELLAGIO trademarks in connection with
-1-

Case 2:14-cv-01362-JCM-PAL Document 20-1 Filed 02/13/15 Page 3 of 12

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Defendants’ operation of a car wash in Lawndale, California. In this action, Plaintiffs seek

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injunctive relief as well as damages, attorneys’ fees and costs.
JURISDICTION

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2.

This Court has original subject-matter jurisdiction over this action pursuant to 28

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U.S.C. § 1331 and 1338, because Plaintiffs’ claims arise under the federal trademark laws. This

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Court has supplemental jurisdiction over Plaintiffs’ state and common law claims under 28 U.S.C.

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§ 1367, because those claims are related to claims under this Court's original jurisdiction and form

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part of the same case or controversy under Article III of the United States Constitution.

3993 Howard Hughes Parkway 
Suite 600 
Las Vegas, NV  89169‐5996 

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3.

This Court has personal jurisdiction over Defendants. Upon information and belief,

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the Defendants purposefully, willfully, and/or intentionally infringed upon Plaintiffs’ BELLAGIO

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trademarks by adopting the world-famous BELLAGIO mark with the scripted B used by the

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Bellagio. Upon information and belief, the Defendants adopted this mark with the knowledge that

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the Bellagio hotel and casino is located in Nevada and with the knowledge that Plaintiffs would

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likely suffer injury or harm resulting from the infringement in Nevada.

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purposefully directed their tortious conduct and activities at Plaintiffs in Nevada and Plaintiffs’

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claims arise out of such conduct and their activities directed at Plaintiffs in Nevada. The exercise

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of personal jurisdiction over Defendants is reasonable.

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4.

Defendants have

Venue is proper pursuant to 28 U.S.C. § 1391(b), because jurisdiction is not

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founded solely on diversity of citizenship and a substantial part of the events or omissions giving

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rise to Plaintiffs’ claims occurred, or a substantial part of property that is the subject of this action,

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is situated in this judicial district.
PARTIES

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5.

Bellagio, LLC is a Nevada limited liability company with its principal place of

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business in Las Vegas, Nevada. Bellagio owns and operates the Bellagio resort hotel and casino in

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Las Vegas, Nevada.

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6.

Mirage Resorts, Incorporated (defined above as “MRI”) is a Nevada corporation

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with its principal place of business in Las Vegas, Nevada. MRI is the parent company of Bellagio

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and owns the BELLAGIO Marks (defined below) used by Bellagio, LLC. (For convenience, MRI
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Case 2:14-cv-01362-JCM-PAL Document 20-1 Filed 02/13/15 Page 4 of 12

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and Bellagio, LLC, will be collectively referred to as “Bellagio throughou the Comp
d
L
e
y
o”
ut
plaint.)
7.

Upon inform
mation and belief, Defen
b
ndants Tri St Auto Spa Inc. and Ki
tar
a
islev, Inc. ar
re

3

com
mmonly ow
wned Califor
rnia corpora
ations that c
currently op
perate a car wash und the nam
r
der
me

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“Bellagio Car Wash & Express Lu
r
ube” located at 4457 M
d
Manhattan Beach Blvd Lawndale
d,
e,

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Ca
alifornia, 90
0260.

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inf
formation an belief, Tri Star is the registrant of the <bellagi
nd
i
r
f
iocarwash.co
om> domain name.
n

Upon

AL
LLEGATIO
ONS COMM
MON TO AL CLAIMS
LL

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Defe
fendants also operate a website at <bellagio
o
ocarwash.co
om>.

8.

The Bellagi is a world
io
d-famous re
esort hotel a casino lo
and
ocated on th Las Vega
he
as

3993 Howard Hughes Parkway 
Suite 600 
Las Vegas, NV  89169‐5996 
g ,

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Str in Las Vegas, Neva
rip
V
ada. The Be
ellagio featu
ures 3,933 g
guest rooms, 100,000 sq
quare feet of
o

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gam
ming, five pools, the Fo
p
ountains of Bellagio, a c
B
conservatory and botanical garden, the Bellagio
y

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Ga
allery of Fin Art, a lux
ne
xury shoppin promenad a spa and salon, Cir
ng
de,
d
rque du Sole
eil’s O show
w,

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wo
orld-renowne restauran lounges, a nightclu wedding chapels, c
ed
nts,
ub,
g
convention and meeting

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roo
oms, and oth amenities
her
s.

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9.

Since openi in 1998, Bellagio ha continuou used the BELLAGIO trademark
ing
as
usly
e
O
k,

15

inc
cluding the BELLAGIO word mark and a mark comprised of the word BELLAGI against an
B
k
k
d
IO

16

enl
larged script B (“B BELLAGIO Mark”) (co
ted
B
ollectively, “
“BELLAGIO Marks”) in connection
O

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wit a wide va
th
ariety of good and servic
ds
ces.

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19
20
B BELLAGI O Mark

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Bellagio has received widespread re
w
ecognition a numerou awards. S
and
us
Some of these

10.

aw
wards include
e:

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

AAA Five Diamond Aw
D
ward, 2001 - 2014

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

Celebrated Living #1 Hotel in the U.S. Reader Choice Pla
d
H
rs
atinum List, 2009

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

Condé Nast Traveler Magazine G
t
M
Gold List of t World's B Places t Stay, 2008
the
Best
to

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

Expedia Insiders Selec Top Destin
ct
nation Resor 2009
rt,

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

Forbes Tra
aveler Maga
azine World ’s 400 Best H
Hotels, 2008
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Case 2:14-cv-01362-JCM-PAL Document 20-1 Filed 02/13/15 Page 5 of 12

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

Market Me
etrix Hospit
tality Index Best Upscal Casino Ho
le
otel, 2008

2



Mobil Four
r-Star Mobil Travel Guid Award, 20
de
008, 2009

3



Travel + Le
eisure Maga
azine Top 50 World’s Best Hotels, 2007 - 2010
00
,
0

4



Travel + Le
eisure Maga
azine 500, 2
2010 - 2014

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

Travel Wee
ekly - Reade Choice A
ers
Award 2008

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

Qantas Frequent Flyer Favorite Ho
otel, 2009

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

Zagat Survey Top Over
rall, 2008; M Popular Hotel, 2008
Most
r
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3993 Howard Hughes Parkway 
Suite 600 
Las Vegas, NV  89169‐5996 
g ,

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10
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11.

as
llions of dol
llars to adve
ertise and p
promote the BELLAGIO
O
Bellagio ha spent mil

Ma and the associated goods and se
arks
g
ervices in a v
variety of m
media, includ
ding, print, br
roadcast, and
on the Internet through the web site accessible at < bellagio.co >.
e
om
12.

Bellagio ha been featu
as
ured in the m
media throu
ughout the U
United States and around
s

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the world, incl
e
luding in new
wspapers, magazines, te
m
elevision pro
ograms, and movies, suc as Ocean’s
ch

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Ele
even and Oc
cean’s Thirte
een.

14

13.

Millions of consumers visit the Bell
v
lagio each y
year.

15

14.

Bellagio ow several federal trade
wns
f
emark registr
rations for th BELLAG Marks on
he
GIO

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the Principal Register of th United Sta Patent a Tradema Office (“
e
R
he
ates
and
ark
“USPTO”) in
ncluding:
Tradem
mark

Reg
gistration N
No.

Goods/Service
es

18
19
20

4,218,228

M
Mattresses

4,469,237

G
Glass beverag ware; mu drinking
ge
ugs;
st
teins; cups; p
plates; servin trays not
ng
of precious m
f
metal; cookie jars; water
e
bo
ottles sold em
mpty; insula
ating sleeve
ho
olders for be
everage cans
s;
th
hermal insula contain for
ated
ners
be
everages; va
ases; coasters not of
pa
aper and not being table linen;
t
e
bo
ottle openers cork screw statues
s;
ws;
of china, crys
f
stal, earthenw
ware, glass,
po
orcelain, or t
terra cotta; h
hair
br
rushes; hair combs; and non-metal
pi
iggy banks

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Case 2:14-cv-01362-JCM-PAL Document 20-1 Filed 02/13/15 Page 6 of 12

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Tradem
mark

Reg
gistration N
No.

2
3

3,702,271

4
5
6

3,466,804

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8

3993 Howard Hughes Parkway 
Suite 600 
Las Vegas, NV  89169‐5996 
g ,

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10

3,725,616

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12
13
14
15

3,466,805

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17
18
19
20

Goods/Service
es
C
Clothing, nam
mely, t-shirts tank tops;
s;
po shirts; sw
olo
weatshirts; ja
ackets;
sh
horts; sundre
esses; two-piece sets
co
omprised of tops and bottoms;
f
he
eadwear; sle
eepwear; soc
cks
A galleries; issuing gift certificates
Art
w
which may th be redeem for
hen
med
go
oods or serv
vices; provid
ding
fa
acilities for b
business mee
etings;
pr
roviding info
formation in the field of
sh
hopping via the internet
R
Retail store se
ervices, nam
mely, retail
ap
pparel and clothing store Retail
es;
sh
hops featurin perfume, cologne,
ng
co
osmetics, pe
ersonal body care
y
lo
otions, soaps gels and bo sprays;
s,
ody
R
Retail store se
ervices featu
uring
ha
andbags, pur
rses, shoes a
and
ac
ccessories; R
Retail store s
services
fe
eaturing conv
venience sto items
ore
C
Conducting a providing facilities
and
g
fo special ev
or
vents featurin casino
ng
an gaming c
nd
contests and
to
ournaments; botanical ga
ardens;
he
ealth club se
ervices; book
king of
th
heatre tickets special event
s;
pl
lanning; cab
barets; night clubs;
am
musement ar
rcades; beac and pool
ch
cl
lubs, namely providing fitness and
y,
ex
xercise facilities featurin pools and
ng
d
ba
athing and showering fa
acilities;
pr
roviding info
formation in the field
of gaming and entertainm via the
f
d
ment
in
nternet

2,964,700

Ph
hotography services

2,570,928

C
Casino and en
ntertainment services
t
in the nature o live perfo
n
of
ormances
by singers
y

2,514,690

H
Hotel, beauty salons and health spas
y

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25
26
27
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Case 2:14-cv-01362-JCM-PAL Document 20-1 Filed 02/13/15 Page 7 of 12

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Tradem
mark

Reg
gistration N
No.

Goods/Service
es

3,491,777

R
Restaurant se
ervices; bar a lounge
and
se
ervices; prov
viding conve
ention
fa
acilities; prov
viding banqu and
uet
so
ocial functio facilities f special
on
for
oc
ccasions; cat
tering; provi
iding travel
lo
odging inform
mation servi
ices via the
in
nternet; prov
viding inform
mation in the
e
fi
ields of dinin hospitalit and
ng,
ty
ex
xhibitions vi the interne travel
ia
et;
ag
gency servic namely, making
ces,
re
eservations a booking for
and
te
emporary lod
dging, restau
urants and
m
meals

2,924,850

W
Wedding chap services
pel

BELLA
AGIO

2,232,487

BELLA
AGIO

2,232,486

15

BELLA
AGIO

2,964,701

16

BELLA
AGIO

2,915,992

17

BELLA
AGIO

2,959,168

18

BELLA
AGIO

2,873,850

BELLA
AGIO

3,725,615

BELLA
AGIO

2,313,142

BELLA
AGIO

2,559,405

H
Hotels, beauty salons and health
y
d
sp
pas
C
Casinos and l entertain
live
nment
se
ervices in the nature of
e
pe
erformances by singers,
s
co
omedians, da
ancers, and m
musical
gr
roups
ph
hotography services
C
Convention fa
facilities and providing
ba
anquet and s
social functio
on
fa
acilities for s
special occas
sions
W
Wedding chap services
pel
R estate in
Real
nvestment an real
nd
es
state manage
ement
R
Retail store se
ervices, nam
mely, retail
ap
pparel and clothing store retail
es;
sh
hops featurin perfume, cologne,
ng
co
osmetics, pe
ersonal body care
y
lo
otions, soaps gels and bo
s,
ody
sp
prays; retail store service
es
fe
eaturing handbags, purse shoes
es,
an accessori retail sto services
nd
ies;
ore
fe
eaturing conv
venience sto items
ore
W
Wearing appa
arel, namely, t-shirts,
ta tops, col
ank
llared golf sh
hirts,
sw
weaters, jack
kets, jogging suits,
g
sw shirts, s
weat
sweat pants, short
pa
ants, swim w
wear, dress s
shirts,
sk
kirts, blouses, dress pant caps,
ts,
ha and band
ats
dannas
C
Cologne, perf
fume, eau de toilette,
e
bo lotion, h
ody
hand cream, bath and
sh
hower gels, m
massage oils bath
s,
sa bath soa hair sha
alts,
aps,
ampoo, hair
co
onditioner

2
3
4
5
6
7
8

3993 Howard Hughes Parkway 
Suite 600 
Las Vegas, NV  89169‐5996 
g ,

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10
11
12
13
14

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20
21
22
23
24
25
26
27
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Case 2:14-cv-01362-JCM-PAL Document 20-1 Filed 02/13/15 Page 8 of 12

1

Trademark

Registration No.

Goods/Services

2

BELLAGIO

4,218,227

BELLAGIO

4,469,238

BELLAGIO

4,422,201

BELLAGIO

4,058,511

BELLAGIO

4,058,518

Mattresses
Glass beverageware; mugs; drinking
steins; cups; plates; serving trays not
of precious metal; cookie jars; water
bottles sold empty; insulating sleeve
holders for beverage cans; thermal
insulated containers for beverages;
vases; coasters not of paper and not
being table linen; bottle openers;
cork screws; statues of china, crystal,
earthenware, glass, porcelain, or
terra cotta; hair brushes; hair
combs; and non-metal piggy banks
Towels and washcloths; bed linen,
namely, bed sheets, duvet covers,
blankets, and pillow
cases
Sporting events; operation of
casinos; conducting and providing
facilities for special events
featuring casino and gaming contests
and tournaments; botanical gardens;
health club services; booking of
theatre tickets; special event
planning; cabarets; night clubs;
amusement arcades; beach and pool
clubs, namely, providing fitness and
exercise facilities featuring pools and
bathing and showering facilities
Restaurant and bar services; cafes;
cafeterias; snack bars; catering;
providing facilities for exhibitions;
travel agency services, namely,
making lodging, restaurant and
meals reservations

3
4
5
6
7
8

3993 Howard Hughes Parkway 
Suite 600 
Las Vegas, NV  89169‐5996 

9
10
11
12
13
14
15
16
17
18
19

15.

20
21

Plaintiffs’ federal trademark registrations for the BELLAGIO Marks are valid and

subsisting, and have not been abandoned, cancelled, or revoked.
16.

22

In addition to its federal trademark registrations, Bellagio owns Nevada state

23

trademark registrations and common law rights in and to the BELLAGIO Marks for a variety of

24

goods and services.

25

17.

Based on the widespread recognition of the BELLAGIO Marks, Bellagio’s

26

extensive and widespread use of the BELLAGIO Marks, and other relevant factors, the

27

BELLAGIO Marks have become famous within the meaning of the Trademark Dilution Revision

28

Act.
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Case 2:14-cv-01362-JCM-PAL Document 20-1 Filed 02/13/15 Page 9 of 12

1
2

18.

Bellagio ow the exclu
wns
usive right to use the BE
o
ELLAGIO M
Marks in the U
United State
es

and the right to stop others from using the same or similar mar for even unrelated us
d
o
s
r
rks
ses.
The Def
fendants’ In
nfringing Co
onduct

3
4

19.

Defendants have been using the BE
u
ELLAGIO M
Marks in com
mmerce to ad
dvertise, offe
er

5

to sell, and se car washe under the business n
ell
es
e
named BELLAGIO CA WASH & EXPRESS
AR

6

LU
UBE located at 4457 Man
nhattan Beac Blvd, Law
ch
wndale, Cali
ifornia.

7

20.

Below is a comparison of Defendan exterior signage and the BELLA
c
nts’
d
AGIO mark:

8

3993 Howard Hughes Parkway 
Suite 600 
Las Vegas, NV  89169‐5996 
g ,

9
10
11
12
13
14
15
(Defendants Mark)
s’

16
17
18
19

21.

(Plaintiffs’ Ma
ark)

Defendants began using the name BELLAGIO CAR WA
g
O
ASH & EXPR
RESS LUBE
E

after the BELL
LAGIO Mark were first used, regist
ks
t
tered and bec
came famou
us.
22.

Not only have Defen
ndants adop
pted a ma
ark that copies Plainti
iffs’ famou
us

20

ELLAGIO Marks, Defendants have adopted, r
M
e
registered an used the <bellagioca
nd
arwash.com>
>
BE

21

dom
main name. This doma name is registered to Tri Star C Wash located at 634 Sepulved
ain
o
Car
44
da

22

Blv Van Nuys, Californi
vd.,
ia.

23

23.

Defendants’ use of the BELLAGI Marks is designed t usurp and wrongfully
e
IO
s
to
d

24

trade off of the substantial investment and goodw Plaintiffs have devel
e
l
t
will
s
loped in the BELLAGIO
O

25

Ma
arks. Specif
fically, Defen
ndants hope to use the B
BELLAGIO Marks to us
surp and wro
ongfully trad
de

26

off of Plaintiffs well-know reputation for high qu
f
fs’
wn
n
uality and lu
uxury produc and servi
cts
ices.

27
28

24.

The Defendants’ oper
ration of a car wash using the B
BELLAGIO mark afte
O
er

Pla
aintiffs’ BEL
LLAGIO Ma have acquired natio
arks
onwide fame is likely to dilute the di
e
istinctivenes
ss
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Case 2:14-cv-01362-JCM-PAL Document 20-1 Filed 02/13/15 Page 10 of 12

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of Plaintiffs’ BELLAGIO Marks.
25.

2

Plaintiffs’ counsel has sent two cease and desist letters to Defendant Bellagio Car

3

Wash & Express Lube demanding that Defendant immediately cease and desist from any and all

4

use of the BELLAGIO Marks and provide a written response to Plaintiffs’ counsel by

5

September 17, 2013.
26.

6
7

Defendant failed to respond to the cease and desist letters.

Plaintiffs have not authorized, consented to, or otherwise licensed Defendants to

make any use whatsoever of Plaintiffs’ BELLAGIO Marks in commerce.
COUNT I
(Trademark Dilution under
the Lanham Act, 15 U.S.C. § 1125(c))

8

3993 Howard Hughes Parkway 
Suite 600 
Las Vegas, NV  89169‐5996 

9
27.

11
12

Plaintiffs incorporate the allegations in the preceding paragraphs as if fully set forth

28.

10

Since 1998, Plaintiffs have engaged in extensive, continuous, and substantially

herein.

13

exclusive use of their distinctive BELLAGIO Marks in commerce such that consumers throughout

14

the United States have come to recognize and associate the BELLAGIO Marks uniquely with

15

Plaintiffs.

16

29.

Accordingly, the BELLAGIO Marks have become famous throughout the United

17

States, within the meaning of the Federal Trademark Dilution Act. While not pertinent to this

18

cause of action, Plaintiffs also note that the BELLAGIO Marks have achieved international fame

19

as well.

20
21
22

30.

The Defendants have unlawfully adopted and begun using the BELLAGIO Marks

in commerce without Plaintiffs’ consent, authorization, or license.
31.

The Defendants’ unlawful adoption and use in commerce of the BELLAGIO Marks

23

without Plaintiffs’ consent, authorization, or license, began after the BELLAGIO Marks became

24

famous in the United States.

25

32.

The Defendants’ unauthorized and unlawful adoption and use in commerce of a

26

mark that is identical to or confusingly similar to Plaintiffs’ BELLAGIO Marks is likely to dilute

27

the distinctiveness of Plaintiffs’ BELLAGIO Marks within the meaning of the Federal Trademark

28

Dilution Act.
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Case 2:14-cv-01362-JCM-PAL Document 20-1 Filed 02/13/15 Page 11 of 12

33.

1
2

As a direct and proximate result of Defendants’ conduct, Plaintiffs have suffered,

and will continue to suffer irreparable injury and damages in an amount to be determined at trial.
COUNT II
(Cybersquatting under
the Lanham Act, 15 U.S.C. § 1125(d))

3
4
34.

6
7
8

3993 Howard Hughes Parkway 
Suite 600 
Las Vegas, NV  89169‐5996 

9
10
11
12
13
14
15

Plaintiffs incorporate the allegations in the preceding paragraphs as if fully set forth

35.

5

The

herein.
Defendants

have

registered,

trafficked

in,

and/or

used

the

<www.bellagiocarwash.com> domain.
36.

The <www.bellagiocarwash.com> domain name is confusingly similar to

Plaintiffs’ BELLAGIO Marks.
37.

The <bellagiocarwash.com> domain name is confusingly similar to Plaintiffs’ own

website, <bellagio.com>.
38.

Plaintiffs’ BELLAGIO Marks were distinctive and/or famous when Defendants

registered, trafficked in, and/or used the <bellagiocarwash.com> domain.
39.

Upon information and belief, the Defendants have or had a bad faith intent to profit

16

from Plaintiffs’ BELLAGIO Marks when it registered, trafficked in, and/or used the

17

<bellagiocarwash.com> domain.

18

40.

As a direct and proximate result of Defendants’ conduct, Plaintiffs have suffered,

19

and will continue to suffer, monetary loss and irreparable injury to their business, reputation, and

20

goodwill.
PRAYER FOR RELIEF

21
22
23
24

WHEREFORE, Plaintiffs pray that the Court enter judgment in their favor and against
Defendants, and that the Court:
A.

Enter a preliminary and permanent injunction, pursuant to 15 U.S.C. § 1116(a),

25

prohibiting the Defendants and their respective officers, agents, servants, employees, and/or all

26

other persons acting in concert or participation with them, from using the BELLAGIO Marks, or

27

any confusingly similar variations thereof;

28

B.

Enter a preliminary and permanent injunction, pursuant to 15 U.S.C. § 1116(a) and
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Case 2:14-cv-01362-JCM-PAL Document 20-1 Filed 02/13/15 Page 12 of 12

1

15 U.S.C. § 1125(d)(1)(C), prohibiting the Defendants and their respective officers, agents,

2

servants, employees, and/or all other persons acting in concert or participation with them, from

3

using the BELLAGIO Marks, or any confusingly similar variations thereof, in any Internet domain

4

name, and requiring any registrar of the domain name <www.bellagiocarwash.com> to

5

immediately place the domain name on hold and lock, prohibiting its transfer, and, upon the entry

6

of judgment in Bellagio’s favor or further order of the Court, transferring the registration for the

7

domain name to Bellagio;
C.

8

3993 Howard Hughes Parkway 
Suite 600 
Las Vegas, NV  89169‐5996 

9

Enter an order awarding Plaintiffs compensatory, consequential, statutory, and/or

exemplary damages in an amount to be determined at trial;
E.

Enter an order awarding Plaintiffs reasonable attorneys’ fees under the Lanham

12

F.

Enter an order awarding Plaintiffs costs incurred in connection with this matter; and

13

G.

Enter an order awarding Plaintiffs such other and further relief as the Court deems

14

just and equitable.

10
11

15

Act;

DATED: this 13th day of February, 2015.

16

LEWIS ROCA ROTHGERBER LLP

17

By: /s/ Jonathan W. Fountain
Michael J. McCue
Jonathan W. Fountain
3993 Howard Hughes Parkway, Suite 600
Las Vegas, NV 89169-5996

18
19
20
21

Attorneys for Plaintiffs
Bellagio LLC and
Mirage Resorts, Incorporated

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24
25
26
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