NEW REFLECTIONS PLASTIC SURGERY LLC v. REFLECTIONS CENTER FOR SKIN AND BODY, PC
Filing
29
OPINION filed. Signed by Judge Freda L. Wolfson on 12/20/2018. (km)
*NOT FOR PUBLICATION*
UNITED STATES DISTRICT COURT
DISTRICT OF NEW JERSEY
___________________________________
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NEW REFLECTIONS PLASTIC
:
SURGERY, LLC,
:
:
Plaintiff,
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Civil Action No. 16-8523 (FLW) (TJB)
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v.
:
:
OPINION
REFLECTIONS CENTER FOR SKIN
:
AND BODY, PC,
:
:
Defendant.
:
:
WOLFSON, United States District Judge:
Pending before the Court is a motion for summary judgment from Plaintiff New
Reflections Plastic Surgery, LLC (“Plaintiff”), seeking a declaratory judgment under 28 U.S.C.
§§ 2201, et seq., that Defendant Reflections Center for Skin and Body, PC’s (“Defendant”)
REFLECTIONS trademark is invalid/unenforceable and Plaintiff’s use of its NEW
REFLECTIONS PLASTIC SURGERY mark does not constitute trademark infringement, unfair
competition, or false designation of origin under the Lanham Act and applicable state laws. For
the reasons that follow, Plaintiff’s motion for summary judgment is denied.
I. FACTUAL BACKGROUND AND PROCEDURAL HISTORY
Plaintiff is a cosmetic surgery practice located in Freehold, New Jersey, operating under
the name “New Reflections Plastic Surgery LLC.” Plaintiff’s Statement of Material Facts Not in
Dispute (“PSOF”) at ¶¶ 1-2. Owner Dr. Nikesh Patel founded the practice in August 2007, and
its services include comprehensive invasive and noninvasive cosmetic procedures for the face,
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breast, and body, including breast augmentation, thigh and arm lifts, rhinoplasty, face lifts, and
ab sculpting. Id. When attending conferences and interacting with local physicians, businesses,
and potential partners, Dr. Patel always refers to his practice as New Reflections Plastic Surgery.
Id. at ¶ 38-39. Plaintiff advertises and markets its services and medical procedures on the internet
to prospective patients nationally, and has operated its website, www.newreflectionsps.com,
continuously since at least September 2007. Id. at ¶¶ 3-4. The website is highly ranked on
various search terms, including “new jersey plastic surgeon,” “plastic surgery new jersey,” and
“New Reflections Plastic Surgery.” Id. at ¶ 7. Plaintiff has also purchased online local and
regional newspaper and magazine advertisements. Id. at ¶ 8.
Defendant is a cosmetic medicine practice, with multiple locations in New Jersey, that
provides services including laser treatments for acne, rejuvenation, scars, tattoo removal, facials,
and massage services. Id. at ¶ 11; Defendant’s Supplemental Statement of Disputed Material
Facts (“DSOF”) at ¶¶ 1, 7. Defendant opened in the year 2000, as part of a medical practice
called “Priority Medical Care,” both of which were co-owned by Dr. Mitchell Chasin. PSOF at
¶¶ 12-14. On November 16, 2001, Priority Medical Care obtained New Jersey trademark
registration for the mark “REFLECTIONS.” Id. at ¶ 14. According to the registration, the first
use of the mark was December 1, 2000. Id. at ¶ 15. Although the registration was for
“REFLECTIONS” only, Defendant operated under the full name “Reflections Center for Skin
and Body,” using the following logo on its signage, marketing materials, website, and business
cards:
2
DSOF at ¶ 4.
Defendant eventually opened a second location in Livingston, New Jersey and continued
using the same logo. Id. at ¶ 7. Although there is some dispute as to the exact date this occurred,
by 2011, Priority Medical Care had assigned the “REFLECTIONS” mark registration to the
Livingston practice, which operated under the name “Reflections of Livingston.” PSOF at ¶ 16.
According to Defendant, despite the “Reflections Center for Skin and Body” and “Reflections of
Livingston” names, Defendant and its patients used “Reflections” on its own to refer to the
practice. DSOF at ¶ 3. On November 3, 2016, Defendant filed in New Jersey an Application to
Renew a Registered Trade or Service Mark for the “REFLECTIONS” mark. PSOF at ¶ 17.
Recently, Reflections Center for Skin and Body changed its name to “Reflections the Center for
Cosmetic Medicine,” and the logo appears as follows:
DSOF at ¶ 5.
In addition to the New Jersey registration for “REFLECTIONS,” Defendant applied for
federal registration of the mark “REFLECTIONS CENTER FOR SKIN & BODY” on October 4,
2008, asserting a first-use date of December 10, 2004, PSOF at ¶¶ 28-29; Dr. Chasin testified
that a former office manager submitted this trademark application without his authorization.
DSOF at ¶ 10. Following a series of correspondences with Defendant, the USPTO issued a Final
Office Action on March 6, 2009, explaining that it rejected the proposed trademark “based on a
likelihood of confusion,” with other existing marks. PSOF at ¶ 31. On September 7, 2009,
Defendant abandoned its federal trademark registration application. Id. at ¶ 32.
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Plaintiff also alleges that the REFLECTIONS mark has been registered with the USPTO
by third parties. Id at ¶ 25. For instance, on October 31, 2006, Brandywine Senior Care, Inc., a
medical and health care business located in the state of New Jersey, was granted a federal
trademark for its REFLECTIONS mark, which mark, according to the registration, had been
used in commerce since May 1, 2000. Id at ¶ 26.
Dr. Chasin first became aware of Plaintiff in April 2016, after patients began making
inquiries about whether Defendant had opened a new office that had a different pricing structure.
Declaration of Aaron S. Eckenthal, Exh. J at 8. Shortly thereafter, Defendant’s director of
marketing conducted an internet search and discovered Plaintiff’s practice. PSOF at ¶ 36; DSOF
at ¶ 20. Dr. Chasin has no recollection of entering “Reflections” and searching for Defendant’s
name on Google or any other search engine prior to April 2016, and he “never asked someone to
search for [Defendant’s] name” or for “Reflections” or “Reflections Center for Skin and Body.”
PSOF at ¶ 37. After calling Plaintiff regarding its use of the mark, Defendant sent a cease-anddesist letter on September 12, 2016, stating that Plaintiff’s use of REFLECTIONS constitutes
infringement and unfair competition, and demanding that Plaintiff “immediately and
permanently cease and desist any and all use of the infringing REFLECTIONS trademark
and/or any confusingly similar variations [on its] website or anywhere else.” PSOF at ¶ 34.
Defendant’s letter threatened that if Plaintiff did not act, Defendant would be forced to “consider
any and all legal remedies.” Id.
On November 11, 2016, Plaintiff filed this action, seeking a declaratory judgment under
28 U.S.C. §§ 2201, et seq., that Defendant’s REFLECTIONS mark is invalid/unenforceable and
Plaintiff’s use of its NEW REFLECTIONS PLASTIC SURGERY mark does not constitute
trademark infringement, unfair competition, or false designation of origin under the Lanham Act,
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and applicable state laws. On December 7, 2016, Defendant answered the Complaint and
asserted counterclaims for unfair competition and trademark infringement under federal and state
laws. On May 10, 2018, Plaintiff moved for summary judgment on all counts in its Complaint.
II. LEGAL STANDARD
Summary judgment is appropriate where the Court is satisfied that “there is no genuine
issue as to any material fact and that the movant is entitled to a judgment as a matter of law.”
Fed. R. Civ. P. 56(c); Celotex Corp. v. Catrett, 477 U.S. 317, 323 (1986). A factual dispute is
genuine only if there is “a sufficient evidentiary basis on which a reasonable jury could find for
the non-moving party,” and it is material only if it has the ability to “affect the outcome of the
suit under governing law.” Kaucher v. County of Bucks, 455 F.3d 418, 423 (3d Cir. 2006); see
also Anderson v. Liberty Lobby, Inc., 477 U.S. 242, 248 (1986). Disputes over irrelevant or
unnecessary facts will not preclude a grant of summary judgment. Anderson, 477 U.S. at 248. “In
considering a motion for summary judgment, a district court may not make credibility
determinations or engage in any weighing of the evidence; instead, the non-moving party's
evidence ‘is to be believed and all justifiable inferences are to be drawn in his favor .’” Marino v.
Indus. Crating Co., 358 F.3d 241, 247 (3d Cir. 2004) (quoting Anderson, 447 U.S. at 255)); see
also Matsushita Elec. Indus. Co. v. Zenith Radio Corp., 475 U.S. 574, 587 (1986); Curley v.
Klem, 298 F.3d 271, 276–77 (3d Cir. 2002).
The burden of establishing that no “genuine issue” exists is on the party moving for
summary judgment. Celotex, 477 U.S. at 330. “A nonmoving party has created a genuine issue of
material fact if it has provided sufficient evidence to allow a jury to find in its favor at trial.”
Gleason v. Norwest Mortg., Inc., 243 F.3d 130, 138 (3d Cir. 2001). The non-moving party must
present “more than a scintilla of evidence showing that there is a genuine issue for trial.”
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Woloszyn v. County of Lawrence, 396 F.3d 314, 319 (3d Cir. 2005) (quotations omitted). Under
Anderson, plaintiffs’ proffered evidence must be sufficient to meet the substantive evidentiary
standard the jury would have to use at trial. 477 U.S. at 255. To do so, the non-moving party
must “go beyond the pleadings and by her own affidavits, or by the depositions, answers to
interrogatories, and admissions on file, designate specific facts showing that there is a genuine
issue for trial.” Celotex, 477 U.S. at 324 (quotations omitted); see also Matsushita, 475 U.S. at
586; Ridgewood Bd. of Ed. v. Stokley, 172 F.3d 238, 252 (3d Cir. 1999). In deciding the merits of
a party’s motion for summary judgment, the court’s role is not to evaluate the evidence and
decide the truth of the matter, but to determine whether there is a genuine issue for trial.
Anderson, 477 U.S. at 249. Credibility determinations are the province of the factfinder. Big
Apple BMW, Inc. v. BMW of N. Am., Inc., 974 F.2d 1358, 1363 (3d Cir. 1992).
There can be “no genuine issue as to any material fact,” however, if a party fails “to make
a showing sufficient to establish the existence of an element essential to that party's case, and on
which that party will bear the burden of proof at trial.” Celotex, 477 U.S. at 322–23. “[A]
complete failure of proof concerning an essential element of the nonmoving party's case
necessarily renders all other facts immaterial.” Id. at 323; Katz v. Aetna Cas. & Sur. Co., 972
F.2d 53, 55 (3d Cir.1992).
III. DISCUSSION
Plaintiff argues that Defendant’s “REFLECTIONS” mark is invalid and, therefore,
cannot be the basis for a trademark infringement suit.1 To make this showing, Plaintiff must
undermine at least one of the elements of Defendants’ potential affirmative trademark
1
As an initial matter, a justiciable case and controversy exists for Plaintiff to bring a declaratory
judgment action because Defendant sent Plaintiff a cease-and-desist letter explicitly threatening
legal action. See MedImmune, Inc. v. Genentech, Inc., 549 U.S. 118, 127 (2007).
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infringement claim. Under both the Lanham Act and New Jersey trademark law, the party
asserting infringement must show, (1) that it owns its mark; (2) that its mark is valid and legally
protectable; and (3) that the infringing party’s “use of the mark to identify its goods or services is
likely to create confusion concerning the origin of those goods or services.” Commerce Nat’l Ins.
Servs., Inc. v. Commerce Ins. Agency, Inc., 214 F.3d 432, 437 (3d Cir. 2000). Plaintiff seeks a
declaratory judgment of non-infringement under both federal and New Jersey law, but the
analysis for trademark and unfair competition claims under New Jersey law is the same as the
analysis under its federal counterpart. Apollo Distrib. Co. v. Jerry Kurtz Carpet Co., 696 F.
Supp. 140, 143 (D.N.J. 1988); see also J & J Snack Foods, Corp. v. Earthgrains Co., 220 F.
Supp. 2d 358, 374 (D.N.J. 2002).
Here, although Plaintiff purports to attack the second element of Defendant’s potential
trademark infringement claim—that Defendant’s marks are not valid and legally protectable—
none of its arguments fit squarely within the doctrinal framework through which a party can
contest the validity of a mark. Indeed, in determining whether a mark is legally protectable,
courts use a hierarchy of mark classifications: (1) generic marks; (2) descriptive marks; (3)
suggestive marks; and (4) arbitrary or fanciful marks. A&H Sportswear, Inc. v. Victoria’s Secret
Stores, Inc., 237 F.3d 198, 221 (3d Cir. 2000). In order to be protectable, “a mark must either be
suggestive, arbitrary, or fanciful, or must be descriptive with a demonstration of secondary
meaning.” Id. at 222. But, Plaintiff does not contend that Defendant’s “REFLECTIONS” mark is
not protectable because it is generic or descriptive and lacking secondary meaning. Instead,
Plaintiff argues that Defendant’s mark is invalid because 1) it creates a likelihood of confusion
with other, third-party marks; 2) Defendant never actually used the mark in commerce; 3)
Defendant committed fraud on the PTO in attempting to obtain registration; and 4) the defense of
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laches bars Defendant from asserting a trademark infringement claim. I turn to each of these
arguments.
A. Likelihood of Confusion with Third-Party Marks
Plaintiff contends that Defendant’s mark is invalid because it potentially violates the
rights of existing third-party marks that have priority over Defendant’s mark. As Plaintiff puts it,
“the undisputed facts show that the REFLECTIONS mark has been registered with the USPTO
by third parties and used in New Jersey in connection with services related to those of Defendant
that claim priority over Defendant’s alleged rights.” ECF No. 24 at 5. Specifically, Plaintiff
argues that there is a likelihood of confusion between Defendant’s mark and Brandywine’s
“REFLECTIONS” mark, and Brandywine has priority because its asserted first use of the mark
was May 1, 2000, prior to Defendant’s purported first use of December, 2000.
While styled as an attack on the validity of Defendant’s mark, Plaintiff’s argument
appears to be a textbook jus tertii defense. The jus tertii defense typically arises when a
defendant in a trademark infringement action challenges the plaintiff’s mark “because plaintiff
itself is an infringer of a third party with rights allegedly superior to plaintiff.” 6 McCarthy on
Trademarks and Unfair Competition § 31.157 (5th ed.). Because this is a declaratory judgment
action in which Plaintiff seeks a declaration that its mark is not infringing on Defendant’s mark,
the normal roles are reversed, and it is Plaintiff, not Defendant, who is asserting the defense.
The just tertii defense has fallen into disfavor as a defense to trademark infringement in
modern times. In fact, courts that have dealt with the issue within the past century have roundly
held that “[j]us tertii…should not be allowed as a defense in any trademark case.” Eagle Snacks,
Inc. v. Nabisco Brands, Inc., 625 F.Supp. 571, 578 (D.N.J. 1985) (quoting 2 McCarthy on
Trademark and Unfair Competition, 675 (1974)); Capetola v. Orlando, 426 F. Supp. 616, 617–
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18 (E.D. Pa. 1977) (citing Gilmore v. Utah, 429 U.S. 1012 (1976) (Burger, C. J. concurring))
(noting “the general prohibition against the assertion of jus tertii as a defense” in trademark
cases); Marshak v. Sheppard, 666 F. Supp. 590, 599 (S.D.N.Y. 1987) (same); 6 McCarthy on
Trademarks and Unfair Competition § 31:160 (5th ed.) (“Modern decisions have rejected a jus
tertii defense in trademark litigation”).2
The reason that courts disfavor the jus tertii defense is because it risks expanding a
limited two-party suit into a much broader conflict:
As a matter of policy, jus tertii should not be allowed as a defense in any trademark
case. So long as plaintiff proves rights superior to defendant, that is
enough. Defendant is no less an infringer because it is brought to account by a
plaintiff whose right may or may not be superior to the whole world. The plaintiff's
speculative dispute with a third party does not concern the defendant.
Eagle Snacks, 625 F. Supp. at 578–79 (emphasis in original). Clearly, this policy rationale is
applicable here because Plaintiff, in arguing that Defendant has infringed on third-party marks,
seeks to bring Brandywine and other, unnamed third-parties into its dispute with Defendant. But
whether Defendant infringed on these marks does not impact Plaintiff’s burden of proof on
infringement in this case. That dispute, if it exists, is solely between Defendant and Brandywine
or the other, unnamed “REFLECTIONS” trademark holders. Further, even were the jus tertii
defense permissible, Plaintiff has provided very little evidence as to why confusion is likely to
exist between Defendant’s mark and Brandywine’s, aside from asserting that both marks create
the same overall impression and both businesses offer medical and beauty services. However, the
Court cannot find a mark invalid simply due to a likelihood of confusion without “a
There is one context in which courts have allowed the jus tertii defense: “only if defendant can
prove privity with the third party would defendant be able to claim some entitlement to the
priority rights of that third party.” United Food Imports, Inc. v. Baroody Imports, Inc., No. 09
2835, 2010 WL 1382342, at *6 (D.N.J. Apr. 6, 2010) (citing McCarthy, § 31:160). Here, as
Plaintiff does not assert privity with Brandywine, this exception is inapplicable.
2
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comprehensive evaluation of a variety of factors,” a showing that Plaintiff has not attempted to
make. Edison Elec. Co. v. Edison Contracting Co., 203 N.J. Super. 50, 52 (Ch. Div. 1985)
(noting in that in New Jersey “no case has enjoined use of a trade name simply upon a showing
that defendants mark was similar to the trade name of a prior user or that there was actual or
potential confusion between the names”); Interpace Corp. v. Lapp, Inc., 721 F.2d 460, 463 (3d
Cir. 1983) (listing ten factors for courts to consider when undertaking likelihood of confusion
analysis).
Thus, the Court cannot grant summary judgment to Plaintiff on the basis of any potential
confusion between Defendant’s mark and third-party marks.
B. Non-Use/Fraud on the PTO
Plaintiff next argues that Defendant’s “REFLECTIONS” mark is unenforceable because
Defendant never used the mark in commerce. “With respect to ownership of unregistered marks,
the first party to adopt a trademark can assert ownership rights, provided it continuously uses it
in commerce.” Ford Motor Co. v. Summit Motor Prod., Inc., 930 F.2d 277, 292 (3d Cir. 1991)
(internal citations omitted). That is, “actual and continuous use is required to acquire and retain a
protectible interest in a mark.” Id. (quoting Tally–Ho, Inc. v. Coast Cmty. Coll. Dist., 889 F.2d
1018, 1022–23 (11th Cir.1989)); see also Hydro Dynamics, Inc. v. George Putnam & Co., Inc.,
811 F.2d 1470, 1473 (Fed. Cir. 1987) (“[T]rademark rights in the United States are acquired
by ... adoption and use, not by registration”); Kohler Mfg. v. Beeshore, 59 F. 572, 576 (3d Cir.
1893) (there must be an intention “to adopt [the mark] as a trademark”); Caesar's World, Inc. v.
Caesar's Palace, 490 F.Supp. 818, 822 (D.N.J. 1980) (“Common law rights are acquired in a ...
mark by adopting and using the mark....”).
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Here, Plaintiff does not dispute that Defendant has operated its practice with
“Reflections” in the title since 2000. Rather, Plaintiff contends that Defendant has always used
“Reflections” in conjunction with “Center for Skin and Body” as a single, unitary mark and,
hence, cannot claim ownership of the “REFLECTIONS” mark by itself. However, as Defendant
correctly points out, in order for this argument to succeed, the entire “REFLECTIONS CENTER
FOR SKIN AND BODY” mark must meet the test for unitariness, which asks whether the
elements of a mark are so integrated or merged together that they cannot be regarded as
separable. See In re EBS Data Processing, 212 U.S.P.Q. 964, 966 (T.T.A.B. 1981); In re Kraft,
Inc., 218 U.S.P.Q. 571, 573 (T.T.A.B. 1983). The inquiry focuses on “how the average purchaser
would encounter the mark under normal marketing of such goods and also . . . what the reaction
of the average purchaser would be to this display of the mark.” Dena Corp. v. Belvedere Int’l,
Inc., 950 F.2d 1555, 1561 (Fed. Cir. 1991) (quoting In re Magic Muffler Serv., Inc., 184 U.S.P.Q.
125, 126 (T.T.A.B. 1974)). The issue of whether a mark is unitary is a question of fact, not an
issue of law. In re Slokevage, 441 F.3d 957, 960 (Fed. Cir. 2006).
Here, genuine issues of material fact exist concerning whether “REFLECTIONS
CENTER FOR SKIN AND BODY” is a unitary mark. In support of its argument, Plaintiff
merely relies on the fact that “Reflections Center for Skin and Body,” not “Reflections,” appears
on Defendant’s signage and marketing materials, and that Defendant unsuccessfully applied for
federal registration of the mark “REFLECTIONS CENTER FOR SKIN & BODY.” However,
Defendant has presented sufficient evidence to create a fact issue as to whether an average
consumer would view “Reflections” as separable from “Center for Skin and Body.” Based on
appearance alone, the word “Reflections” on the logo appears in much larger letters with the
“TM” symbol next to it, and, thus, it stands out separately and apart from “Center for Skin &
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Body.” From this visual arrangement, the average consumer could view the mark’s component
parts as separable. See Family Circle, Inc. v. Family Circle Assocs., Inc., 205 F. Supp. 940, 943–
44 (D.N.J. 1962), aff'd, 332 F.2d 534 (3d Cir. 1964) (finding that publication called
EVERYWOMAN’S FAMILY CIRCLE that used the words FAMILY CIRCLE prominently
with the word EVERYWOMAN’S appearing in much smaller type was not a unitary mark, as
“Family Circle’ possesses more significance than ‘Everywoman’s”). Moreover, Defendant also
contends that patients associate Defendant’s practice with “Reflections,” as Dr. Chasin testified
that patients refer to the practice by that name. These factual disputes about how the average
consumer views the mark make summary judgment on the issue of non-use inappropriate.3
C. Laches
Finally, Plaintiff moves for summary judgment, arguing that the defense of laches bars
any potential infringement claim against it.4 The doctrine of laches acts to bar a trademark
infringement claim when there is “(1) inexcusable delay in bringing suit, and (2) prejudice to the
defendant as a result of the delay.” Santana Prods. v. Bobrick Washroom Equip., Inc., 401 F.3d
123, 138 (3d Cir. 2005). “Inexcusable delay” for purposes of laches is measured by looking to
“the most analogous” state statute of limitations, which, in the case of trademark infringement, is
New Jersey's six-year fraud statute. D'Agostino v. Appliances Buy Phone, Inc., 633 Fed. Appx.
3
Plaintiff also argues that Defendant committed fraud on the PTO in its federal registration
application, as the application erroneously claimed that Defendant had used the
“REFLECTIONS” mark in commerce. However, because factual disputes exist regarding
Defendant’s use of the of the mark, summary judgment on this issue is also inappropriate.
4
Declaratory judgments are equitable in nature and thus the doctrine of laches applies. Fenton v.
Balick, 821 F. Supp. 2d 755, 762 (E.D. Pa. 2011); Green v. Mansour, 474 U.S. 64, 72 (1985)
("The propriety of issuing a declaratory judgment may depend upon equitable considerations . . .
."); see Algrant v. Evergreen Valley Nurseries Ltd. Pshp., 126 F.3d 178, 186 n.3 (3d Cir. 1997).
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88, 91 n.3 (3d Cir. 2015); Kaufhold v. Caiafa, 872 F. Supp. 2d 374, 379 (D.N.J. 2012); Zinn v.
Seruga, No. 05-372, 2009 WL 6044806 (D.N.J. Sep. 28, 2009).
Importantly, the statute of limitations begins to run at the time “the right to institute and
maintain the suit arises.” Beauty Time, Inc. v. VU Skin Sys., 118 F.3d 140, 144 (3d Cir. 1997)
(citations and quotations omitted). In other words, “aggrieved parties must ... bring their claim
within [the applicable statute of limitations] when they learned or should have learned, through
the exercise of due diligence, that they have a cause of action.” Id. at 148; see also Medical
Prods Labs. v. Premier Dental Prods. Co., No. 12-6051, 2013 WL 395493, at *3 (E.D. Pa. Feb.
1, 2013); Kelly v. Estate of Arnone, No. 08-6046, 2009 WL 2392108, at *7 (D.N.J. Aug. 3, 2009)
(finding that the statute of limitations began to run when the trademark was registered because
the plaintiff had constructive notice that the mark existed at that time). The “should have
known” date, sometimes referred to as the “constructive notice” date, occurs when the plaintiff
receives some information that would cause a reasonable person to inquire into the situation
further. Symbol Techs., Inc. v. Proxim Inc., No. 01-801, 2004 WL 1770290, at *3 (D. Del. July
28, 2004) (citing Johnston v. Standard Min. Co., 148 U.S. 360, 370 (1893)).
Here, Plaintiffs’ laches argument is inappropriate for summary judgement because
genuine factual disputes exist regarding when Defendant should have known about Plaintiff’s
practice. Plaintiff contends that Defendant was on constructive notice as early as 2007, as
Plaintiff has, since then, operated a website that appears highly in search results, has advertised
in newspapers and magazines, and Dr. Patel refers to his practice as New Reflections Plastic
Surgery when speaking at public events or interacting with others. However, these general
publicity efforts do not demonstrate that, prior to 2016, Defendant ever received any information
that should have caused it to inquire into Plaintiff’s potential infringement. Rather, Defendant
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contends that patients made comments around April 2016 that prompted Defendant to run
internet searches, and, shortly thereafter, to contact Plaintiff and send a cease-and-desist letter.
Plaintiff has presented no case law granting summary judgment on a laches defense in a similar
context, and, in fact, as the issue of notice is a factual one, cases granting summary judgment on
laches defenses are few and far between. See, e.g., ART+COM Innovationpool GmbH v. Google
Inc., 155 F. Supp. 3d 489, 504 (D. Del. 2016) (denying summary judgment on laches defense
because of genuine factual disputes about when Defendant “knew or reasonably should have
known of its claim” which, “by itself, precludes a grant of summary judgment.”). Thus,
summary judgment on Plaintiff’s laches defense is unwarranted.
IV. CONCLUSION
For the foregoing reasons, Plaintiff’s motion for summary judgement is DENIED.
Dated: December 20, 2018
/s/ Freda L. Wolfson
Hon. Freda L. Wolfson
United States District Judge
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