JEVREMOVIC et al v. COURVILLE

Filing 75

OPINION filed. Signed by Judge Zahid N. Quraishi on 8/30/2024. (jdg, )

NOT FOR PUBLICATION
UNITED STATES DISTRICT COURT
DISTRICT OF NEW JERSEY

LIMA JEVREMOVIC, et al.,
Plaintiffs,

Civil Action No. 22-4969 (ZNQ) (RLS)

v.

OPINION

BRITTANY JEREAM COURVILLE, et al.,
Defendants.
QURAISHI, District Judge
THIS MATTER comes before the Court upon a Motion to Dismiss filed by Defendants
Brittany Jeream Courville (“Courville”), Prem Benipal (“Benipal”), and That Surprise Witness TV
LLC (the “LLC”) (collectively, “Defendants”). (“Motion”, ECF No. 67.) Defendant filed a brief
in support of their Motion.

(“Moving Br.”, ECF No. 67-1.) Plaintiffs Lima Jevremovic

(“Jevremovic”) and Autonomous User Rehabilitation Agent, LLC (“AURA”) (collectively,
“Plaintiffs”) filed an Opposition to the Motion (“Opp’n Br.”, ECF No. 71), to which Defendants
replied (“Reply Br.”, ECF No. 74).
The Court has carefully considered the parties’ submissions and decides the Motion
without oral argument pursuant to Federal Rule of Civil Procedure 78 and Local Civil Rule 78.1. 1
For the reasons set forth below, the Court will GRANT Defendants’ Motion.

1

Hereinafter, all references to “Rule” or “Rules” refer to the Federal Rules of Civil Procedure.

1

I.

BACKGROUND AND PROCEDURAL HISTORY
This action arises out of alleged defamatory statements made by Defendants across various

online platforms about Jevremovic and her company, AURA. (See generally Third Amended
Complaint, “TAC”.) A complete factual background of this dispute is set forth in this Court’s
Opinion dated August 10, 2023, which the Court incorporates by reference. Jevremovic v.
Courville, Civ. No. 22-4969, 2023 WL 5127332 (D.N.J. Aug. 10, 2023) (hereinafter Jevremovic).
The relevant background and procedural history are summarized as follows.
Plaintiffs initiated the instant action on August 8, 2022, by filing the original Complaint.
(“Compl.”, ECF No. 1.) On May 30, 2022, the Court issued an Order to Show Cause why this
matter should not be dismissed for lack of subject matter jurisdiction because Plaintiffs failed to
adequately allege the citizenship of AURA. (ECF No. 24.) On June 6, 2023, Plaintiffs filed an
Amended Complaint (“Am. Compl.”, ECF No. 26) that adequately alleged AURA’s citizenship;
the original Complaint and the Amended Complaint are otherwise identical. Accordingly, the
Court withdrew its Order to Show Cause. (ECF No. 32.)
The Amended Complaint asserted two counts of libel against Courville. (Am. Compl.,
ECF No. 26 ¶¶ 29–111.)

Between the two counts, Plaintiffs alleged that Courville made

defamatory statements about Plaintiffs on her YouTube channel, on Instagram posts, and on other
social media platforms. The statements largely concerned Plaintiffs’ relationship with Amanda
Rabb and Brandon “Bam” Margera, individuals associated with Jevremovic and AURA’s efforts
to provide mental health services to individuals suffering mental health crises. (TAC ¶¶ 18–19,
23–24.)
Defendants filed a Motion to Dismiss the Amended Complaint (ECF No. 20), which the
Court granted. Jevremovic, 2023 WL 5127332. In Jevremovic, the Court held that Courville’s

2

statements (“Challenged Statements”) were unactionable opinions, not defamatory statements. Id.
The Court provided several explanations to support its conclusion that the Challenged Statements
were not actionable defamatory statements, including that: (1) the statements were made on
Instagram and YouTube which are “forums that welcome opinions and candor,” (id. at *5); (2)
despite being a lawyer, Courville “disclaims that her opinions are ‘not legal advice,’” (id. at *6);
and (3) Courville characterizes her opinions as “theories” and even refers to herself as a
“conspiracy theorist,” (id.). The Court also found that Plaintiffs failed to sufficiently plead actual
malice, a demanding standard requiring “particularized facts to suggest that . . . [the statement]
was published with knowledge of its falsity or a reckless disregard for the truth or falsity of the
reported statement.” Darakjian v. Hanna, 366 N.J. Super. 238, 248 (App. Div. 2004). Ultimately,
Court dismissed the two libel counts without prejudice and granted Plaintiff leave to “cure the
defects noted in [Jevremovic]” and noted that a failure to do so may result in dismissal with
prejudice. Jevremovic, 2023 WL 5127332, at *8.
On September 11, 2023, Plaintiffs filed the Second Amended Complaint (“SAC”). (ECF
No. 48.) Just a few months later, Plaintiffs filed the Third Amended Complaint (“TAC”) on
December 6, 2023, to correct a clerical error in the caption of the SAC. (ECF No. 64.) Other than
the caption, the SAC and the TAC are identical, and the Court refers to the TAC as it is the
operative pleading in this matter.
The amendments in the TAC significantly exceeded the Court’s narrow authorization for
Plaintiffs to file an amended complaint to cure the defects with their two counts for libel. First,
Plaintiffs added two new parties in the TAC, Defendants Benipal and the LLC. (See generally id.)
Second, Plaintiffs retain their two libel claims but have also added eight additional counts, Counts
Three through Ten, for various causes of action including invasion of privacy, harassment,

3

intentional and negligent infliction of emotional distress, and unfair competition. (Id. ¶¶ 173–
222.) To support their additional causes of action, Plaintiffs plead several factual allegations
describing Defendants’ purported harassment and doxing behavior towards them. (Id. ¶¶ 44–63.)
Plaintiffs describe how Defendants “have resorted to an unabashed campaign of doxing and cyberharassment in attempts to intimidate Jevremovic and prevent” her from bringing this lawsuit. (Id.
¶ 44.) Plaintiffs allege that Defendants have published over 300 videos and over 1,000 posts about
Jevremovic across Defendants’ social media outlets. (Id. ¶ 47.) In particular, Plaintiffs point to a
photo that Defendants published “falsely communicating that Courville had found an OnlyFans
page for Jevremovic—a profile page which links to pornographic films and photographs that are
not Jevremovic.” (Id. ¶ 48.) Finally, Plaintiffs allege that Defendants have distributed personal
information relating to Jevremovic and her family. (Id. ¶¶ 50–53.) Altogether, Plaintiffs claim
that Defendants’ conduct has caused “substantial and irreversible damage to Jevremovic’s career
and reputation” and well as destroying AURA’s ability to operate professionally or commercially.
(TAC ¶¶ 60–61.)
Although Defendants recognize that Plaintiffs have “tried to widen the scope of this action”
with their amendments in the TAC, Defendants do not object to Plaintiffs’ amendments on a
procedural basis and the Motion only seeks dismissal under Rule 12(b)(6). (Moving Br. at 1.) As
such, the Court accepts the TAC as the operative pleading and will consider Defendants’
arguments for dismissal.
II.

LEGAL STANDARD
Federal Rule of Civil Procedure 8(a)(2) “requires only ‘a short and plain statement of the

claim showing that the pleader is entitled to relief,’ in order to ‘give the defendant fair notice of
what the . . . claim is and the grounds upon which it rests.’” Bell Atl. Corp. v. Twombly, 550 U.S.

4

544, 555 (2007) (alteration in original) (quoting Conley v. Gibson, 355 U.S. 41, 47 (1957)
(abrogated on other grounds)).
A district court conducts a three-part analysis when considering a motion to dismiss
pursuant to Rule 12(b)(6). Malleus v. George, 641 F.3d 560, 563 (3d Cir. 2011). “First, the court
must ‘tak[e] note of the elements a plaintiff must plead to state a claim.’” Id. (alteration in original)
(quoting Ashcroft v. Iqbal, 556 U.S. 662, 675 (2009)). Second, the court must accept as true all of
the plaintiff’s well-pleaded factual allegations and “construe the complaint in the light most
favorable to the plaintiff.” Fowler v. UPMC Shadyside, 578 F.3d 203, 210 (3d Cir. 2009) (citation
omitted). The court, however, may ignore legal conclusions or factually unsupported accusations
that merely state the defendant unlawfully harmed me. Iqbal, 556 U.S. at 678 (citing Twombly,
550 U.S. at 555). Finally, the court must determine whether “the facts alleged in the complaint are
sufficient to show that the plaintiff has a ‘plausible claim for relief.’” Fowler, 578 F.3d at 211
(quoting Iqbal, 556 U.S. at 679). A facially plausible claim “allows the court to draw the
reasonable inference that the defendant is liable for the misconduct alleged.” Id. at 210 (quoting
Iqbal, 556 U.S. at 663). On a Rule 12(b)(6) motion, the “defendant bears the burden of showing
that no claim has been presented.” Hedges v. United States, 404 F.3d 744, 750 (3d Cir. 2005)
(citing Kehr Packages, Inc. v. Fidelcor, Inc., 926 F.2d 1406, 1409 (3d Cir. 1991)).
III.

DISCUSSION
A.

VIABILITY OF CLAIMS AGAINST DEFENDANTS BENIPAL AND THE
LLC

Before the Court addresses Defendants’ arguments for dismissal under Rule 12(b)(6), the
Court will first address two arguments Defendants raise seeking to dismiss claims against Benipal
and the LLC on alternative grounds.

5

1.

No Plausible Allegations Support the Claims against Benipal and the LLC

Defendants first raise a broad, overarching argument that the entire TAC should be
dismissed against Benipal and the LLC because the TAC lacks specific factual allegations to
substantiate the claims against Benipal and the LLC. (Moving Br. at 30–31.) Defendants claim
that Plaintiffs make “only a handful of allegations relating to Benipal or the LLC, but none
plausibly allege any wrongdoing.” (Id. at 30.) Despite Defendants’ efforts to characterize the
allegations against Benipal and the LLC as “scant,” the Court disagrees. A review of the TAC
reveals that, in accordance with Federal Rules of Civil Procedure, Plaintiffs have sufficiently pled
allegations against both Benipal and the LLC to satisfy threshold pleading requirements. The
Court therefore rejects Defendants’ argument and declines dismissing the claims against Benipal
and the LLC on this basis.
2.

Plaintiffs’ Libel and False Light Claims are Time-Barred

Defendants next argue that Plaintiffs’ defamation-based claims—the libel and false light
claims set forth in Counts One, Two, and Four—must be dismissed against Benipal and the LLC
because they are time-barred and do not relate-back to the original Complaint filed in 2022. (Id.
at 31–33.) Because Plaintiffs did not seek leave before adding Benipal and the LLC as named
Defendants in the SAC (which was superseded by the TAC), the Court must first determine
whether the TAC meets the requirements of Federal Rule of Civil Procedure 15(c)(1)(C) prior to
addressing the Motion.
Pursuant to Federal Rule of Civil Procedure 15(c)(1), an amendment to a pleading relates
back to the date of the original pleading when:
(A) the law that provides the applicable statute of limitations allows
relation back;
(B) the amendment asserts a claim or defense that arose out of the
conduct, transaction, or occurrence set out—or attempted to be set
out—in the original pleading; or
6

(C) the amendment changes the party or the naming of the party
against whom a claim is asserted, if Rule 15(c)(1)(B) is satisfied and
if, within the period provided by Rule 4(m) for serving the summons
and complaint, the party to be brought in by amendment:
(i) received such notice of the action that it will not be
prejudiced in defending on the merits; and
(ii) knew or should have known that the action would have
been brought against it, but for a mistake concerning the
proper party's identity.
Fed. R. Civ. P. 15(c)(1)(A)–(C).
Specifically, Defendants take issue with one allegation (TAC ¶ 146), an alleged defamatory
statement Benipal made on Courville’s YouTube channel, That Surprise Witness, in August 2022. 2
(Moving Br. at 31–32.) Notably, this is the only defamatory statement alleged against Benipal in
the entire TAC. The allegations that form the basis of the defamation claims against Benipal and
the LLC were first filed in the SAC on September 11, 2023. (ECF No. 48.) Defendants cite to
N.J.S.A. 2A:14-3, the New Jersey statute which sets forth a one-year statute of limitations for a
libel claim. Thus, Defendants argue that libel and false light claims against both Benipal and the
LLC must be dismissed.
The parties do not dispute that the first two requirements under Rule 15(c)(1) have been
satisfied. Instead, the dispute lies as to whether Benipal and the LLC were sufficiently put on
notice under Rule 15(c)(1)(C). “[T]he underlying question for a Rule 15(c) analysis is ‘whether
the original complaint adequately notified the defendants of the basis for liability the plaintiffs
would later advance in the amended complaint.’” Glover v. F.D.I.C., 698 F.3d 139, 146 (3d Cir.
2012) (quoting Meijer, Inc. v. Biovail Corp., 533 F.3d 857, 866 (D.C.Cir.2008)). Defendants

Though TAC states that the video is from August 2022, Defendants note that the video actually aired in July 2022.
(Moving Br. at 9 (citing TAC ¶ 146 n.80)). Plaintiffs try and frame the “concerns with the exact date” of the video as
“serious issues with factual and evidentiary development that should be conducted after the pleading stage.” (Opp’n
Br. at 33.) However, this argument fails given Plaintiffs’ own pleading and arguments in Opposition confirm that the
video was, at the very latest, reposted online in August 2022, which is clearly one year before the SAC was filed in
September 2023. (Id.)

2

7

contend that the original pleading in this matter failed to put Benipal and the LLC on notice that
they would be sued later because the original Complaint only mentions Courville and contains no
mention of Benipal or the LLC. (Moving Br. at 32.) Defendants also argue that the original
Complaint did not assert a false light claim at all and therefore it could “not have given notice to
Benipal and the LLC for this claim.” (Id.) Plaintiffs, on the other hand, argue that the Benipal and
the LLC were adequately notified because the factual allegations in the original Complaint “would
have alerted Benipal and [the LLC] that their conduct would fall within the same penumbra.”
(Opp’n Br. at 33.) Plaintiffs further explain that Benipal “produced all [the LLC’s] content and he
is thereby liable for the Courville statements pleaded on the [LLC’s] channels.” (Id.)
For the reasons set forth below, the Court finds that the defamation claims relate back with
respect to the LLC but do not relate back with respect to Benipal.
The parties do not substantively focus their arguments as to whether the defamation claims
relate back to the LLC; they largely focus on Benipal. However, a review of the original Complaint
does support a finding that it “adequately notified the [LLC] of the basis for liability [Plaintiffs]
would later advance in the [TAC].” Glover, 698 F.3d at 146 (internal quotations omitted). The
LLC was not specifically mentioned in the TAC, but the LLC shares a nearly identical name as
Courville’s various social media handles, “That Surprise Witness” and the LLC was created “to
carry out the activities of Courville and Benipal” across the various social media outlets. (TAC
¶ 5.) Given Plaintiffs’ robust allegations identifying that the majority of the alleged defamatory
statements Courville made took place on her social media outlets, and that the original Complaint
made many references to her specific social media posts, there is a relationship between Courville
and the social media outlets she uses to express her statements. To that end, there is sufficient
overlap between the pleadings so that the LLC was put on notice that it could be culpable for the

8

conduct that occurred across the social media outlet it carries out. As such, the Court disagrees
with Defendants that the original Complaint “lacked any indication of potential claims” against
the LLC. (Moving Br. at 32.) Therefore, Plaintiffs may rely upon the relation back doctrine as to
the LLC and the Court declines to dismiss the defamation claims against the LLC as time-barred.
The Court does not reach the same conclusion for Benipal. Regarding Benipal, Plaintiffs
raise inconsistent and unpersuasive arguments. First, unlike with the LLC, Plaintiffs specifically
included an alleged defamatory statement made by Benipal in the TAC in 2022. Plaintiffs argue
that Benipal is not only responsible for this alleged defamatory statement, but that he played a role
in various other statements that Courville made in 2023. (Opp’n Br. at 33–34.) However, if this
is the case, then it is unclear why Benipal was not included in the original pleading and Plaintiffs
offer no explanation as to why they did not include him. The Court must therefore find that
Plaintiffs “failed to plead this particular alleged act of defamation at all until the statute of
limitation had long expired.” See Bank of Hope v. Chon, Civ. No. , 2017 WL 39554, at *3 (D.N.J.
Jan. 4, 2017) (emphasis in original). Second, the original Complaint neither mentions Benipal nor
makes any reference to any other individual or producer that assists or works with Courville. “Rule
15(c) cannot save a complaint that obscures the factual predicate and legal theory of the amended
claim.” Glover, 698 F.3d at 147–48. In that light, even if Benipal is associated with Courville and
the LLC, the original Complaint only contemplated the statements Courville herself made on her
own social media outlets. Plaintiffs could have asserted in their original Complaint that other
individuals made defamatory statements about Jevremovic and AURA, but they did not.
Therefore, Plaintiffs may not rely on the relation back doctrine as to Benipal and the Court will
dismiss Counts One, Two, and Four against Benipal as time-barred.

9

B.

RULE 12(b)(6) ANALYSES
1.

Libel Claims (Counts One & Two)

Counts One and Two of the TAC assert claims for libel. In Count One, Jevremovic alleges
a libel claim against Defendants (TAC ¶¶ 64–150), and in Count Two, AURA alleges a libel claim
against Defendants (id. ¶¶ 151–72).
To adequately state a claim for libel, a plaintiff must satisfy two requirements. First, a
plaintiff must allege a prima facie case of defamation. To establish a prima facie case of
defamation, a plaintiff must show that the defendant communicated a false statement about the
plaintiff to a third person that harms the plaintiff’s reputation in the eyes of the community or
deters third persons from associating with the plaintiff. Lynch v. N.J. Educ. Ass’n, 161 N.J. 152,
164‒65 (1999). A defamatory statement is one that “harms the reputation of another such that it
lowers the defamed person in the estimation of the community or deters third parties from dealing
with that person.” Salzano v. N. Jersey Media Grp. Inc., 201 N.J. 500, 512 (2010). “To determine
if a statement has a defamatory meaning, a court must consider three factors: ‘(1) the content, (2)
the verifiability, and (3) the context of the challenged statement.’” Id. (quoting DeAngelis v. Hill,
180 N.J. 1, 14 (2004)).
Second, where the plaintiff is a public figure, like Jevremovic here, in the present action, a
plaintiff must also allege that the defendant acted with “actual malice.” 3 McCafferty v. Newsweek
Media Grp., Ltd., 955 F.3d 352, 356 (3d Cir. 2020) (quoting Haynes v. Alfred A. Knopf, Inc., 8
F.3d 1222, 1227 (7th Cir. 1993)). “Actual malice” is a term of art that does not connote ill will or
improper motivation. Rather, it requires that the publisher of the statements either knew that the

3

The parties do not dispute that Jevremovic is a limited public figure.

10

statements were false, or they published the statements with “reckless disregard” for their truth.
McCafferty, 955 F.3d at 359.
Before considering the parties’ arguments, the Court will first identify the amendments
Plaintiffs made in the TAC regarding their libel claims. As a general note, the allegations relating
to Plaintiffs’ libel claims in the TAC are materially unaltered from the allegations in the Amended
Complaint, and it appears that Plaintiffs have intentionally done so. 4 In the TAC, Plaintiffs explain
that they “disagree with the Court’s finding that no libel claims have been stated” but that they are
still bringing their libel claims “[i]n part to preserve the issue for appeal.” (TAC at 2 n.1.) The
most substantive amendment is in Count One, where Jevremovic alleges several new defamatory
statements (“New Statements”) made by Courville. 5 (Id. ¶¶ 67, 123, 125, 127, 131, 133, 135, 137,
141.) Otherwise, Count Two in the TAC is identical to Count Two in the Amended Complaint,
except that AURA has added Benipal and the LLC. (Id. ¶¶ 151–72.) Finally, there are some new
general factual allegations relating to statements Courville made about Plaintiffs’ relationship to
Rabb and Margera. (Id. ¶¶ 18–19, 23–24.)
Defendants first argue that Plaintiffs failed to cure the deficiencies identified by this Court
in Jevremovic as to Plaintiffs’ prima facie libel claim. Namely, Defendants argue that Plaintiffs’
minimal amendments to their libel claims still fail to allege actionable defamatory statements,
especially as it relates to the Challenged Statements. The Court agrees with Defendants that
Plaintiffs did not “attempt to change the context of the [C]hallenged [S]tatements” and that the
Challenged Statements remain unactionable opinions. (Moving Br. at 12.) The only substantive
attempt Plaintiffs make to support the viability of the Challenged Statements is underscoring

Most substantively, Plaintiffs have included an eight-page “Statement of the Case” in a narrative format and not in
numbered paragraph format in accordance with the Federal and Local Rules. (Id. at 2–9.)
5
There is an additional statement alleged in ¶ 146 of the TAC, but because it is made by Benipal, the Court will not
consider it.
4

11

Courville’s legal background. (Opp’n Br. at 14–17.) In this respect, Plaintiffs argue that
“Courville’s implied authority as a trained lawyer imbues all the content on the Surprise Witness
channels” even if she disclaims her opinion are not legal advice or pair her credentials with each
of her statements. (Id.) However, the Court already considered these arguments in Jevremovic
and found them unpersuasive. As such, given the TAC remains consistent with the Amended
Complaint regarding the Challenged Statements, the Court rejects disturbing the conclusions it
made regarding the Challenged Statements in Jevremovic.
Further, the Court need not depart from its conclusions in Jevremovic as it relates to the
New Statements in the TAC because the New Statements suffer the same flaws as the Challenged
Statements. Most striking, the New Statements are very similar to the Challenged Statements. For
example, the New Statements allege that Defendants referred to Jevremovic as a “handler and
trafficker” and that Defendants made a comment stating that it “Looks like team con is planning
to traffic @bam_margera for a ‘few more months’. #freebam.” (TAC ¶¶ 67, 123.) However, the
Court previously dismissed Jevremovic’s libel claim based on very similar statements, such as a
comment Courville made “describing ‘Lima Jevremovic’ as an ‘alleged trafficker’” (SAC ¶ 70)
and another statement Courville made suggesting that Jevremovic placed Margera in “a literal
human trafficking situation” (id. ¶¶ 85–86). The remaining New Statements similarly parallel the
content of the Challenged Statements, which further supports the Court’s conclusion that the New
Statements are also unactionable opinions.
The Court also explained that the context of statements is critical in deciphering
unactionable opinions from defamatory speech. 2023 WL 5127332, at *5. Here, the New
Statements once again stem from Instagram and YouTube, forums that welcome opinions and
candor. See id. (collecting cases). This factor again favors a finding that the New Statements are

12

unactionable opinions. Finally, though it is evident throughout the TAC that Defendants have a
lot to say about Jevremovic, “mere insults and rhetorical hyperbole, while they may be offensive,
are not defamatory.” McLaughlin v. Rosanio, Bailets & Talamo, Inc., 331 N.J. Super. 303, 312
(App. Div. 2000) (quoting Lynch, 161 N.J. at 167–68). Accordingly, the Court finds that the New
Statements in the TAC are not defamatory statements, but rather unactionable opinions. For these
reasons, the Court will dismiss Counts One and Two without prejudice. 6
2.

Invasion of Privacy Claims (Counts Three & Four)
a)

Invasion of Privacy – Intrusion upon Seclusion (Count Three)

In Count Three, Jevremovic alleges a claim for intrusion upon seclusion. (TAC ¶¶ 173–
79.) To state a claim for intrusion upon seclusion, the New Jersey Supreme Court has held that a
plaintiff must allege (1) an intentional intrusion, (2) upon the seclusion of another, (3) that is highly
offensive to a reasonable person. In re Nickelodeon Consumer Privacy Litigation, 827 F.3d 262,
293 (3d Cir. 2016) (citing Hennessey v. Coastal Eagle Point Oil Co., 129 N.J. 81, 609 A.2d 11, 17
(1992)). Courts have explained that the “thrust” of an intrusion upon seclusion claim is that “a
person’s private, personal affairs should not be pried into” and that “there is no wrong where
defendant did not actually delve into plaintiff’s concerns, or where plaintiff’s activities are already
public or known.” D’Ambly v. Exoo, Civ. No. 20-12880, 2021 WL 5083816, at *8 (D.N.J. Nov.

Even if the TAC’s allegations could somehow be construed as sufficiently stating a claim for libel, the Court further
finds that it still must dismiss Counts One and Two because the TAC again fails to adequately allege actual malice.
“The actual malice standard is not satisfied by proof of even ‘highly unreasonable conduct constituting an extreme
departure from the standards of investigation and reporting ordinarily adhered to by responsible publishers.’”
Campbell v. Pa. Sch. Bds. Ass'n, 336 F. Supp. 3d 482, 498 (E.D. Pa. 2018) (quoting Harte-Hanks Commc'ns, Inc. v.
Connaughton, 491 U.S. 657, 666 (1989)). Rather, “‘actual malice’ requires that ‘the defendant in fact entertained
serious doubts as to the truth of his publication.’” Id. (quoting St. Amant v. Thompson, 390 U.S. 727, 731(1968)).
Defendants correctly note that Plaintiffs continue to rely on “conclusory allegations and vague insinuations of
improper motives and financial bias” to satisfy the high standard of actual malice. (Moving Br. at 2–4.) Plaintiffs’
allegations in the TAC do not make such showing. At best, Plaintiffs allege facts that might explain Defendants’
motive for making social media posts about Jevremovic, but these allegations are insufficient to show that Defendants
entertained doubts about the truth of the statements. (TAC ¶¶ 33–36.)
6

13

1, 2021) (citing Bisbee v. John C. Conover Agency, Inc., 452 A.2d 689, 691 (N.J. Sup. Ct. App.
Div. 1982) (citing Prosser, LAW OF TORTS (4 ed. 1971), § 117 at 807–809)).
Here, Jevremovic alleges that Defendant released the following personal and private
information: Jevremovic’s family’s home addresses, the name and address of the church she
attends, her phone number, her social security number, and photos of her family. (TAC ¶ 176.)
Defendants argue that Jevremovic’s intrusion upon seclusion claim must be dismissed because
“other than conclusory labels, Jevremovic fails to plead that [the] information was not publicly
available or that it was wrongfully obtained by Defendants.” (Moving Br. at 24.) Defendants note
that home addresses, names and addresses of churches, and phone numbers are all publicly
available information. (Reply Br. at 9–10.) Jevremovic disagrees and contends that “much of the
private information published by Defendants was not available to the public.” (Opp’n Br. at 25
(citing TAC at 6 nn. 9–10, ¶¶ 50–51, 53–54, 176, 178, 207)).
The Court does not find Jevremovic’s arguments convincing because the conclusory
allegations in the TAC are insufficient to allege that Defendants committed an intentional intrusion
or that Defendants invaded her privacy. Jevremovic’s conclusory characterization of labeling the
information Defendants released about her as “private” does not explain how she has an
expectation of privacy in any of the information she identifies. 7 Jevremovic also admits that an
intrusion upon seclusion claim typically involves “unauthorized entry to the plaintiff’s premises,
electronic eavesdropping, unauthorized opening of plaintiff’s mail, examining a private bank
account, or repeated hounding and harassment.” (Opp’n Br. at 25.) However, the TAC contains

Defendants also argue that Jevremovic lacks standing to bring an intrusion upon seclusion claim relating to
information Defendants released about individuals other than Jevremovic. (Moving Br. at 24; Reply Br. at 10.)
Jevremovic does not respond to this argument in their Opposition brief. However, having determined that
Jevremovic’s intrusion upon seclusion claim cannot succeed based on its failure to state a claim, the Court need not
reach Plaintiffs’ separate argument.
7

14

no allegation to support that Defendants acted in any such manner. There are no allegations about
how Defendants obtained the information, whether Defendants “used anything other than public
or permissible means to” obtain the information, or if the information was not public. See
D’Ambly, 2021 WL 5083816, at *9. 8 Without more, Jevremovic cannot sufficiently allege an
intentional intrusion into her private information. The Court will therefore dismiss Count Three
without prejudice.
b)

Invasion of Privacy – False Light (Count Four)

In Count IV, Jevremovic asserts a claim for the tort of false light. (TAC ¶¶ 180–84.) To
state a claim of false light, a plaintiff must allege that (1) the defendant publicized a matter
concerning the plaintiff “before the public in a false light”; (2) “the false light in which [the
plaintiff] was placed would be highly offensive to a reasonable person”; and (3) the defendant had
“knowledge of or acted in reckless disregard as to the falsity of the publicized matter and the false
light in which [the plaintiff] would be placed.” Romaine v. Kallinger, 109 N.J. 282, 294 (1988)
(quoting Restatement (Second) of Torts § 652E). The third element of a false-light claim parallels
the actual malice requirement of a defamation claim. Durando v. Nutley Sun, 209 N.J. 235, 249
(2012). For the reasons provided above, the Court concludes that Plaintiff did not sufficiently
allege actual malice with respect to her two libel claims. As such, the Court finds that Jevremovic

At best, the TAC includes two facts that reference private information: Jevremovic’s social security number (TAC
¶ 50) and a video Courville aired of Jevremovic that was “not public information” (id. at 6 nn. 9–10). As it relates to
her social security number, though Jevremovic characterizes the number as “private,” Defendants point out that
“Jevremovic fails to plead that this information was not publicly available.” (Moving Br. at 24.) As such, the
allegations are unclear as to whether her social security number was already known. As it relates to the video, the
Court notes that the reference to the video is not incorporated in a numbered paragraph within the TAC. Instead, it
appears in the “Statement of the Case” introduction to the TAC and is not repeated again in the pleading. (TAC at 6.)
The Court rejects relying on this passing reference to support Jevremovic’s intrusion upon seclusion claim. Even if
Jevremovic sufficiently alleged that the social security number and the video are private, her intrusion upon seclusion
claim nevertheless fails because she does not adequately allege the threshold element of this claim: an intentional
intrusion.
8

15

has also failed to properly allege actual malice for her claim of false light, and it will dismiss Count
Four without prejudice.
3.

Harassment Claims (Counts Five & Six)

In Counts Five and Six, Jevremovic asserts claims for harassment, N.J.S.A.
§ 2C:25-19(a)(13), and cyber-harassment, N.J.S.A. § 2C:25-33-4.1, under the Domestic Violence
Act (“DVA”). (TAC ¶¶ 185–95.) Defendants argue that both of “causes of action are brought
under New Jersey’s criminal harassment statute, N.J.S.A. § 2C:33-4, which does not confer a
private civil right of action” and therefore must be dismissed. (Moving Br. at 25 (emphasis in
original) (citing Reaves v. Monmouth Univ., Civ. No. 22-1782, 2022 WL 17722803, at *6 (D.N.J.
Dec. 15, 2022); Todd v. Citibank, Civ. No. 16-5204, 2017 WL 1502796, at *5 (D.N.J. Apr. 26,
2017); Clark v. Cox, Civ. No. 15-6174, 2018 WL 259770, at *3 (D.N.J. Jan. 2, 2018))). Plaintiffs
do not respond to any of Defendants’ cited case law. Instead, Plaintiffs argue that the DVA
provides “emergency and long-term civil and criminal remedies” and permits victims to file
complaints alleging acts of domestic violence and to “seek emergency ex parte relief as a civil
remedy.” 9 (Opp’n Br. at 26 (citing N.J.S.A. § 2C:25-18; Cesare v. Cesare, 154 N.J. 394, 399
(1998)).
In Opposition, Plaintiffs clarify that their claims for harassment and cyber-harassment are
defined by N.J.S.A. § 2:33-4 and N.J.S.A. § 2:33-4.1, respectively. (Opp’n Br. at 26–27.) It is
well established that New Jersey law does not provide a private right of action for harassment. See
Rooney v. Carlomagno, Civ. No. A–1049–08T1, 2010 WL 199397, at *2 (N.J. Super. Ct. App.
Div. Jan. 22, 2010) (stating “[w]e have specifically declined the opportunity to consider whether

Plaintiffs’ reliance on the DVA and Cesare to support their civil harassment claim is misplaced. Among other
reasons, Plaintiffs cannot rely on the DVA to bring a civil right of action in federal court given the DVA permits a
victim to “file a complaint alleging the commission of an act of domestic violence with the Family Part of the Chancery
Division of the Superior Court in conformity with the Rules of Court.” N.J.S.A. § 2C:25-28 (emphasis added).

9

16

an act of harassment under N.J.S.A. 2C:33–4 creates a civil cause of action for damages”); Reaves,
2022 WL 17722803, at *6 (“New Jersey law does not provide a private right of action to bring a
civil lawsuit pursuant to [N.J.S.A. § 2:33-4].”); Malcolm v. Bray, Civ. No. 19-11734, 2019 WL
4918105, at *1 (D.N.J. Oct. 4, 2019) (dismissing plaintiff’s harassment claim because New Jersey
does not recognize a civil cause of action for harassment); Todd, 2017 WL 1502796, at *5 (same).
Accordingly, consistent with case law, the Court finds that Jevremovic has no right of action under
the state criminal laws and will dismiss Counts Five and Six with prejudice.
4.

Emotional Distress Claims (Counts Seven & Eight)

Next, Jevremovic alleges two emotional distress claims. In Count Seven, Jevremovic
alleges a claim for intentional infliction of emotional distress (“IIED”) (TAC ¶¶ 196–203), and in
Count Eight, she alleges a claim for negligent infliction of emotional distress (“NIED”) (id.
¶¶ 204–210). To state a claim for intentional infliction of emotional distress, a plaintiff must plead
“intentional and outrageous conduct by the defendant, proximate cause, and distress that is severe.”
Buckley v. Trenton Saving Fund Soc., 111 N.J. 355, 366 (1988). To state a claim for negligent
infliction of emotional distress, a plaintiff must plead “negligent conduct that is the proximate
cause of emotional distress in a person to whom the actor owes a legal duty to exercise reasonable
care.” Decker v. Princeton Packet, Inc., 116 N.J. 418, 429 (1989).
Jevremovic premises both her emotional distress claims on the following facts: (1)
Defendants’ distribution of her home address, phone number, social security number, (2)
Defendants’ distribution of her family’s home addresses, and (3) Defendants’ publication of a
photo of Jevremovic suggesting she was “distributing pornographic materials via OnlyFans.” 10

The Court notes that Plaintiffs’ IIED and NIED claims are particularly strained. This is because plaintiffs may not
rely upon defamatory statements to serve as the basis for an IIED or NIED claim where their defamation claim fails.
“‘There is . . . a certain symmetry or parallel between claims of emotional distress and defamation that calls for
consistent results,’ such that New Jersey courts do not permit claims for infliction of emotional distress to proceed
10

17

(TAC ¶¶ 200–01, 207.) Defendants argue that both the IIED and the NIED claims fail because
Jevremovic did not plead that she suffered emotional distress. (Moving Br. at 25–26). Jevremovic
disagrees and contends that she pleads the various types of psychological and physical harm that
she has experienced with sufficient particularity. (Opp’n Br. at 30–31 (citing TAC ¶¶ 148–150,
176, 177, 179, 182–83, 200, 201, 210 n. 94)).
The Court can dispose of Jevremovic’s emotional distress claims quickly. 11 In New Jersey,
“the emotional stress suffered by the plaintiff must be ‘so severe that no reasonable man could be
expected to endure it.’” Moran v. DaVita, 441 F. App’x 942, 947 (3d Cir. 2011) (quoting Buckley,
111 N.J. at 366 (quoting Restatement (Second) of Torts § 46 comment j)). The TAC does contain
allegations that allege that Jevremovic suffered “emotional distress,” but each allegations is bare,
conclusory, and falls very short of the severe distress standard. Plaintiffs’ IIED and NIED claims
are narrow and they are premised only on Defendants distribution of Jevremovic’s personal
information and publication of a photo. (See TAC ¶¶ 196–210.) With respect to these claims,
Jevremovic summarily and conclusory alleges that Defendants’ actions have caused “devastation
and emotional distress” (id. ¶¶ 200–01) and “mental anguish” (id. ¶ 210). There are simply no
allegations or facts that actually illustrate or explain the severe emotional distress Jevremovic
suffered.

The Court recognizes that Jevremovic alleged facts regarding how Defendants’

distribution of her personal information has impacted her privacy (id. ¶ 176) and that it “forced
[Jevremovic and her family] to move homes, relocate to different states and hire around-the-clock
security” (id. ¶ 203). However, these are not the factual allegations required to support an IIED

when the factual basis for the claim is non-actionable alleged defamation.” Edelman v. Croonquist, Civ. No. 09-1938,
2010 WL 1816180, at *8 (D.N.J. May 4, 2010) (quoting Decker, 116 N.J. at 432). As such, Plaintiffs must rely on
other non-defamation based grounds to support their claims for IIED and NIED.
11
Defendants also argue that Jevremovic’s IIED claim must be dismissed because Defendants’ alleged conduct is not
“intentional and outrageous conduct.” (Moving Br. at 26–27.) The Court need not reach this argument because it
finds that Plaintiffs do not adequately plead severe distress.

18

or NIED claim as they do not pertain to any emotional distress. Accordingly, the Court will
dismiss Counts Seven and Eight without prejudice.
5.

Unfair Competition Claims (Counts Nine & Ten)

AURA and Jevremovic each assert a claim for unfair competition in Counts Nine and Ten
of the TAC, respectively. (TAC ¶¶ 211–222.) Specifically, AURA alleges that Defendants
engaged in unfair competition by “actively spread[ing] defamatory statements and falsehoods
about AURA, while Courville simultaneously began contributing to another online health
company, Giddy.” (Id. ¶ 213.) AURA alleges that in doing so, Defendants deceived and defrauded
the public and have effectively frozen investment in AURA. (Id. ¶¶ 214–15.) Jevremovic alleges
that Defendants spread defamatory statements about her to intentionally destroy her social media
personality and to “siphon off Jevremovic’s followers and viewers to Defendants’” social media
channels at Jevremovic’s expense. (Id. ¶¶ 218–221.)
Although New Jersey's unfair competition law is “flexible and elastic,” it is “not
completely boundless.” Duffy v. Charles Schwab & Co., Inc., 123 F. Supp. 2d 802, 815 (D.N.J.
2000) (quoting N.J. Optometric Ass'n v. Hillman–Kohan Eyeglasses, Inc., 144 N.J. Super. 411,
427 (Ch. Div. 1976)); Wellness Publ'g v. Barefoot, Civ. No. 02–3773, 2008 WL 108889, at *20
(D.N.J. Jan. 9, 2008). “[M]ost cases of unfair competition encompass one of two torts: [(1)
misappropriation or] passing off one's goods or services as those of another and [(2)] unprivileged
imitation[.]” Id. Furthermore, New Jersey courts have recognized a third tort that falls under the
common law of unfair competition: tortious interference. 12 See EP Henry Corp. v. Cambridge
12

Some acts that constitute unfair competition have been described as follows:
either that the means used are dishonest, or that, by imitation of name or device,
there is a tendency to create a confusion in the trade, and enable the seller to pass
off upon the unwary his goods as those of another, and thereby deceive the
purchaser; or that, by false representation, it is intended to mislead the public,
and induce them to accept a spurious article in the place of one they have been
accustomed to use.

19

Pavers, Inc., Civ. No. 17-1538, 2017 WL 4948064, at *6 (D.N.J. Oct. 31, 2017) (citing Nat'l Auto
Div., LLC v. Collector's All., Inc., Civ. No. A-3178-14T3, 2017 WL 410241, at *4 (N.J. Super.
App. Div. Jan. 31, 2017)).
Therefore, under New Jersey's common law, the tort of unfair competition is, thus far,
limited to the following three broad categories of behavior: “(1) the ‘passing off’ of [another's
commercial] goods or services [as one's own]; (2) unprivileged imitation; and (3) tortious
interference.” EP Henry, 2017 WL 4948064, at *6 (declining to extend New Jersey's common
law tort of unfair competition to encompass false advertising); see also Tris Pharma, Inc. v. UCB
Mfg., Inc., Civ. No. A-5808-13T3, 2016 WL 4506129, at *5 (N.J. Super. Ct. App. Div. Aug. 29,
2016) (same). A plaintiff asserting an unfair competition claim must allege two essential elements:
(1) “the misappropriation of one's property by another . . . which has some sort of commercial or
pecuniary value”; and (2) “bad faith or malicious conduct.” Harish v. Rubinstein, 602 F. Supp. 3d
696, 703 (D.N.J. 2022) (quoting Vorhees v. Tolia, Civ. No. 16-8208, 2020 WL 1272193, at *11
(D.N.J. Mar. 17, 2020)).
As a preliminary matter, Jevremovic’s unfair competition claim is particularly attenuated
given that she is an individual. Unfair competition is known as a “business tort, generally
consisting of the misappropriation of a business's property by another business.” Sussex Commons
Outlets, L.L.C. v. Chelsea Prop. Grp., Inc., Civ. No. A-3714-07T1, 2010 WL 3772543, *9 (N.J.
Super. Ct. App. Div. Sept. 23, 2010). Defendants argue that Jevremovic’s unfair competition claim
must be dismissed because she is not a corporate entity and therefore cannot, as a matter of law,
assert such a claim. (Moving Br. at 28.) At least one court has dismissed a similar claim—an
unfair competition counterclaim based on a theory of tortious interference brought by an individual
Duffy, 123 F. Supp. 2d at 815–16 (quoting Squeezit Corp. v. Plastic Dispensers, 31 N.J. Super. 217, 221–22 (App.
Div. 1954)).

20

defendant—noting that the individual defendant’s counterclaim is “barred by the derivative injury
rule” given the defendant’s company, and not himself, would be harmed by the alleged tortious
interference. See Heartland Payment Sys., LLC v. Carr, Civ. No. 18-9764, 2021 WL 302918, at
*8 (D.N.J. Jan. 29, 2021). Jevremovic does not directly address this point and offers no authority
to support how she can plausibly allege an unfair competition claim as an individual. In fact, her
arguments in Opposition merely contend that Defendants’ actions have destroyed her “online
persona and/or online brand.” (Opp’n Br. at 32.) Jevremovic’s basis for her unfair competition
claim is neither supported by the law or her allegations.
Notwithstanding Jevremovic’s capacity as an individual plaintiff, both Plaintiffs’ unfair
competition claims suffer another flaw. Plaintiffs make no attempt to categorize their claims into
one of the three recognized categories of unfair competition: (1) misappropriation of business
information or the “passing off” of goods or services; (2) unprivileged imitation; or (3) tortious
interference. And it is not surprising that Plaintiffs have failed to do so. The spirit of an unfair
competition claim is to “promote higher ethical standards in the business world.” Ryan v. Carmona
Bolen Home for Funerals, 341 N.J. Super. 87, 92 (App. Div. 2001) (citing N.J. Optometric, 144
N.J. Super. at 427). The essence of the present action is a defamation claim primarily between
two individuals. Even under the “amorphous” and “flexible and elastic” area of law that is unfair
competition, Plaintiffs’ allegations do not set forth viable claims here. See Duffy, 123 F. Supp. 2d
at 815–16. At best, AURA alleges that Defendants’ statements have frozen investment in the
company and “forestalled further development of AURA’s new health-based business.” (TAC
¶ 215.) In making this argument, AURA improperly relies on the alleged defamatory statements
as the basis for the harm. The Court agrees with Defendants that this theory is simply a
“repackaged defamation claim” and not an independent claim for unfair competition.

21

See

Innovasystems, Inc. v. Proveris Sci. Corp., Civ. No. 13-05077, 2014 WL 3887746, at *7 (D.N.J.
Aug. 6, 2014) (finding that plaintiff’s unfair competition claim premised on defamatory statements
did not “constitute a claim for unfair competition, but rather an additional attempt to advance a
defamation/trade libel claim under the banner of an inapposite business tort”). Therefore, the Court
will dismiss Counts Nine and Ten without prejudice.
IV.

CONCLUSION
For the reasons stated above, the Court will GRANT Defendants’ Motion (ECF No. 67).

Specifically, the Court will DISMISS WITHOUT PREJUDICE Counts One, Two, Three, Four,
Seven, Eight, Nine, and Ten; the Court will DISMISS WITH PREJUDICE Counts Five and Six.
Plaintiffs will be given thirty (30) days to file a Fourth Amended Complaint, limited to remedying the
defects in the counts dismissed without prejudice. Failure to cure the defects noted in this Opinion
may lead to dismissal with prejudice. An appropriate Order will follow.

Date: August 30, 2024
s/ Zahid N. Quraishi
ZAHID N. QURAISHI
UNITED STATES DISTRICT JUDGE

22