Christian Louboutin S.A. et al v. Yves Saint Laurent America, Inc. et al

Filing 54

TRANSCRIPT of Proceedings re: Conference held on 7/22/2011 before Judge Victor Marrero. Court Reporter/Transcriber: Carol Ganley, (212) 805-0300. Transcript may be viewed at the court public terminal or purchased through the Court Reporter/Transcriber before the deadline for Release of Transcript Restriction. After that date it may be obtained through PACER. Redaction Request due 9/5/2011. Redacted Transcript Deadline set for 9/15/2011. Release of Transcript Restriction set for 11/11/2011.(McGuirk, Kelly)

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1 17mWchrC 1 2 3 4 UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK ------------------------------x CHRISTIAN LOUBOUTIN S.A., CHRISTIAN LOUBOUTIN, L.L.C. and CHRISTIAN LOUBOUTIN, 5 Plaintiffs, 6 7 8 v. YVES SAINT LAURENT AMERICA, INC., YVES SAINT LAURENT AMERICA HOLDING, INC, et al., 9 10 11 CV 2381 (VM) Defendants. ------------------------------x New York, N.Y. July 22, 2011 3:30 p.m. 11 12 Before: 13 HON. VICTOR MARRERO, 14 District Judge 15 APPEARANCES 16 17 18 19 20 21 MCCARTER & ENGLISH Attorneys for Plaintiffs BY: HARLEY I. LEWIN LEE CARL BROMBERG DEBEVOISE & PLIMPTON, LLP Attorneys for Defendants BY: DAVID H. BERNSTEIN JYOTIN HAMID JILL van BERG RAYNA S. FELDMAN 22 23 24 25 SOUTHERN DISTRICT REPORTERS, P.C. (212) 805-0300 2 17mWchrC 1 (Case called) 2 THE COURT: 3 This is a proceeding in the matter of Louboutin v. Good afternoon. Thank you. Be seated. 4 Yves Saint Laurent, docket No. 11 CV 2381. 5 this hearing on the application of the plaintiff for 6 preliminary injunctive relief. 7 received and reviewed the submissions from both sides, 8 voluminous as it is, and this hearing is scheduled as a formal 9 hearing on the record on the application. 10 11 In this case, the Court has Let's first address housekeeping matters of how long the parties contemplate for their respective presentations. 12 13 The Court scheduled MR. LEWIN: Your Honor, Harley Lewin, for the plaintiffs, your Honor. 14 We were informed that there was an hour set aside. 15 planned for about 20-some-odd minutes and if I could hold a 16 couple minutes back in reserve for reply. 17 THE COURT: 18 MR. BERNSTEIN: We All right. We had heard the same, your Honor, and 19 so we'll be prepared to go for about half an hour, subject to 20 whatever questions your Honor may have. 21 THE COURT: All right. 22 begin. 23 So in that event, let us going to be attorney argument? 24 25 Do any of the parties have witnesses, or is it just MR. LEWIN: Again, your Honor, this is a motion hearing, no testimony. SOUTHERN DISTRICT REPORTERS, P.C. (212) 805-0300 3 17mWchrC 1 THE COURT: Shall we begin? 2 MR. LEWIN: With pleasure, your Honor. May I 3 introduce myself. I'm Harley Lewin for the plaintiffs, 4 McCarter & English, with my colleague Lee Bromberg. 5 permission, sir, we have the general counsel of Christian 6 Louboutin, Mr. Xavier Ragot, and we've asked him to join us at 7 this table. 8 THE COURT: All right. 9 MR. LEWIN: With your Thank you. 10 Sir, your Honor, this is a case about, in very simple 11 terms, one of the iconic and strongest visual cues in our view 12 that's come in the 20th Century and the beginning of the 21st 13 Century, the red outsoled, bright red lacquered outsoled 14 Christian Louboutin. 15 marks certainly from 2000 to 2011. 16 everyone's testimony and has achieved a spectacular public 17 acceptance. 18 visual cue, and it has been in use that way for 20 years on 19 virtually all of the shoes Mr. Louboutin brought into the 20 United States. 21 March 28, 2011, which they call Sole Mate, S-O-L-E, said that 22 it took an otherwise indistinguishable product, the high-heeled 23 shoe, and separated it from the masses. 24 25 It is probably one of the true sparkling It is iconic by almost It is, to use the words of YSL itself a strong It is unique. The New Yorker in the profile This is a genuine Louboutin shoe, your Honor, with its sparkling red sole. You hear the term "flash of red," it is an SOUTHERN DISTRICT REPORTERS, P.C. (212) 805-0300 4 17mWchrC 1 extraordinary source indicator to the public. 2 graced by the fashion world, celebrities, television, media. 3 We sent you, as you say, voluminous evidence to that extent. 4 YSL knows this. 5 They searched for many years for a comparable visual cue and 6 never were able to develop one. They knew it. It has been Their people have admitted it. 7 Ms. Vaissie, in her deposition testimony was 8 specifically asked whether they were able to develop a strong 9 visual cue, and she said no. Since then being clever, what 10 they did was to take what may have been an incidental 11 time-to-time use of a red outsole of a shoe and they took a 12 quantum leap at the end of 2010. 13 least five shoes that we're aware of, four that we were aware 14 of when we filed the complaint, a fifth that has since been 15 discovered, landed in the United States. 16 In the beginning of 2011, at What's happened now is after several months of 17 negotiations in January and February and then March, when 18 negotiations proved fruitless and there was no ability to 19 settle the case, on an amicable basis, Louboutin promptly filed 20 a lawsuit and, as your Honor is aware, sought at that time 21 preliminary injunction. 22 scheduling and calendar and foreign as well as domestic 23 discovery. 24 25 We're here today by reason of We would ask the Court to keep in mind several things as you listen to this presentation today from both sides. SOUTHERN DISTRICT REPORTERS, P.C. (212) 805-0300 5 17mWchrC 1 First, the focus here is on postsale confusion; the confusion 2 that occurs after somebody buys something and it goes walking 3 down the street, or, in the case of Louboutin, as seen on JLo's 4 feet or as seen on the red carpet of the Oscars or the media, 5 but it's postsale confusion. 6 The second thing we ask you to keep in mind, your 7 Honor, is that we address the U.S. market. 8 runway shows in Paris, what may or may not have happened 9 somewhere else in the world. 10 We don't address The third thing that we're talking about, your Honor, 11 is that we're not talking about shoes. 12 what occurs on the upper part of the shoe, only the outsole, 13 just as is pictured in the trademark over on the easel before 14 you. 15 No one is talking about In terms of foreign law, we recently asked the Court 16 to at least consider a decision that was made the other day by 17 the second level of the Court of Appeals of the OAMI, which is 18 the high court ruling on trademarks. 19 would be rude of us to even imply that somehow or other that 20 court was offering guidance to your Honor. 21 virtually every objection that has been raised by YSL in these 22 proceedings has been considered by the Court and we would hope 23 very much that after today's hearing, a ruling by your Honor 24 would be similar. 25 We do not, of course, it But we do note that I would note finally without a preliminary injunction SOUTHERN DISTRICT REPORTERS, P.C. (212) 805-0300 6 17mWchrC 1 there's a very, very good chance that the YSL shoes that are 2 held in inventory will return, the weather is quite warm, that 3 the third parties that are watching this case so closely will 4 see or interpret it as a possibility for them to reenter the 5 market. 6 harm is bound to occur under the circumstances we're faced 7 with. 8 9 And as I will explain a little bit later, irreparable THE COURT: Mr. Lewin, you mentioned that your focus is what happens in the United States. 10 MR. LEWIN: Correct. 11 THE COURT: But now you've introduced something of 12 what happened in Brussels with the decision by the European 13 Union court. 14 European Union court, there was a Court of Appeals of Paris 15 decision which essentially did not recognize the mark in that 16 particular case. 17 application of the second Court of Appeals decision which came 18 out after the European Union and also whether or not we're 19 looking only at what happens in the United States or does this 20 have any bearing on what this Court should be looking at. But there's also the fact that six days after the You may want to address what is the 21 MR. LEWIN: Let me take the second part first. 22 I don't think the decisions in either case have a 23 direct bearing on your Honor's decision today. I think the law 24 is very clear that trademarks are territorial in application of 25 the Lanham Act in this case, is applicable to the events in the SOUTHERN DISTRICT REPORTERS, P.C. (212) 805-0300 7 17mWchrC 1 United States. 2 interesting and we thought possibly helpful discussion in the 3 second case, OAMI case. 4 I do think, however, that there is an As to the second part or first part of your Honor's 5 statement, the decision of the French court involved a 6 different trademark. 7 that's what's so interesting. 8 essentially is a sort of a drawing of a red sole but simply 9 without any shoe on it, and if you read the decision very It does not involve that trademark. And It involved a trademark that 10 carefully, they make a point of that. 11 strength of the trademark. 12 with the public. 13 but they said that's not what's before them. 14 They acknowledge the They acknowledge the association They acknowledge it as a source indicator, What's before them is this other trademark, and then 15 for very unique reasons in France, under French law, it did not 16 qualify as a trademark. 17 mark is the same mark that is before your Honor, that mark that 18 is registered in the United States, and that mark received a 19 ruling from the OAMI that indicated that they were going 20 forward with registration of that mark in 27 countries. 21 THE COURT: What was so interesting is the second All right. Let's address that for a 22 moment because there the Court essentially constrained the mark 23 in two very significant ways. 24 It has Pantone with a specific number Pantone, and it also said 25 high heels. One is it's not the color red. We're not talking about just any old footwear. SOUTHERN DISTRICT REPORTERS, P.C. (212) 805-0300 If 8 17mWchrC 1 you look at the chart you have on the board there, which is the 2 U.S. registration, your client's registration in the U.S. says 3 the color red is claimed as a feature of the mark and also says 4 that it's for footwear. 5 high-heeled footwear or for low-heeled footwear or for flats or 6 for platforms. 7 It doesn't say that it's for Coming back to the question of red, your registration 8 says the color red is claimed as a feature of the mark. 9 you five drawings. Which of these is red? I show I represent to you 10 that these are different shades taken from a computer. 11 under your registration, which of these would be red? 12 MR. LEWIN: But Your Honor, you've asked the question in 13 two parts, both with the verbal description as well as the 14 sample, the drawing of the mark. 15 office, under its TMEP guidelines, specifically states and 16 requests that people use a general verbal description of the 17 mark to be registered. 18 United States trademark THE COURT: But you use the very general description 20 MR. LEWIN: Yes, your Honor. 21 THE COURT: All right. 22 MR. LEWIN: That's not what governs. 19 of red. If I may. That's not what 23 the law says. The law says what governs is the sample 24 submitted and the drawing of the sample is required to be the 25 same as the sample submitted. In the case of any conflict SOUTHERN DISTRICT REPORTERS, P.C. (212) 805-0300 9 17mWchrC 1 between the language that's used and the sample that's 2 permitted, you go with the sample, that color. 3 Our mark is that color. Whether it's Pantone 18-1663, 4 whether it's some other Pantone number, that's the color. In 5 terms of your question, which one of those would be infringing, 6 I would compare any of those to that color. 7 close, it would be infringing. 8 would not be. 9 Honor, and the reason that they do it, and Ms. Beresford points If it came too If it's far enough away, it But what the law says very specifically, your 10 this out, the commission of trademarks in her declaration, is 11 that when you search a mark electronically now, they want you 12 to be able to search using common words. 13 give examples in the USPTO. 14 brown, something-something, and they're presuming that you may 15 or may not know the Pantone number that you're searching for. 16 So what they say is you type in red and then you get this and 17 you pull that up, and as a second-comer, your duty is to 18 compare it to the mark that's registered. 19 They specifically What they don't want is red, What's very clear, your Honor, if you look at the file 20 that was submitted in this case, the trademark application 21 submitted a photograph of a shoe, not an actual Louboutin shoe, 22 but a photograph of a shoe. 23 photograph is reproduced in that drawing and that red is the 24 same red that's in that sample. 25 specifically says is that that's the red that governs. And in that regard, that And what the law very SOUTHERN DISTRICT REPORTERS, P.C. (212) 805-0300 There's 10 17mWchrC 1 no requirement to use the Pantone number, and you are asked by 2 the PTO to use general color language. 3 4 THE COURT: It's not the words. Let's suppose for the moment that this is that red. 5 MR. LEWIN: All right. 6 THE COURT: All right. 7 And let's say for the moment this is not. 8 MR. LEWIN: Yes, sir. 9 THE COURT: So you see JLo walking down the street 10 using shoes of this color and then comes Angelina with shoes of 11 this color. 12 MR. LEWIN: Yes, sir. 13 THE COURT: Is it your view then that if Angelina is 14 wearing Yves Saint Laurent shoes of this color would not 15 infringe upon the mark? 16 MR. LEWIN: No, sir. No, sir. If that were the color 17 that was reproduced on the shoes that Angelina was wearing at 18 YSL, she would be infringing. 19 It would be too close, and the likelihood of confusion, as you 20 measure it under any other circumstances, would be too close. 21 22 23 THE COURT: That would be an infringing use. You have to have some kind of light meter going around. MR. LEWIN: Maybe. But I think what comes clear is 24 that on the back of shoes and when shoes are in the street, 25 there's a particular image that gets cast, and that image is SOUTHERN DISTRICT REPORTERS, P.C. (212) 805-0300 11 17mWchrC 1 the image that matters. 2 Let me give you an example. This is a red. This is a 3 red that's cited by Ms. Vaissie in her declaration as one of 4 the red shoes that YSL has brought in over the years. 5 the Divine shoe and the color that she cites is Grenade, this 6 color. This is 7 May I approach the bench, your Honor. 8 THE COURT: Sure. 9 MR. LEWIN: Now, that arguably falls within the red 11 THE COURT: Yes. 12 MR. LEWIN: In our view, that's not infringing. 10 family. It's 13 a dark, wine color, and it wouldn't be infringing. It doesn't 14 resemble this color, which is another YSL shoe, which in our 15 view is infringing. 16 THE COURT: Let me then turn to another question. The 17 sample raises another question. 18 says it is for lacquered red shoes. 19 what lacquered means, perhaps you can explain it, but this has 20 a kind of a red leather. 21 color, your Pantone, whatever it is, but it's not shiny, it's 22 not like nail polish, but it's Benjamin Moore flat, would that 23 be infringing? 24 MR. LEWIN: 25 answer, your Honor. Your registration specifically Of course, I don't know So if you have a shoe that is that I would have to give you the classic legal It depends. SOUTHERN DISTRICT REPORTERS, P.C. (212) 805-0300 12 17mWchrC 1 Let me make a distinction. There's a distinction 2 between what we claim that we own is a trademark and what may 3 or may not be infringing as a trademark. 4 outsole is precisely that. 5 on like paint. That bright lacquered Lacquer is a clear material sprayed 6 THE COURT: Laminate. 7 MR. LEWIN: It's not a laminate as much as it is a 8 ladies' nail polish and then they buff it and make it bright 9 and shiny. And Louboutin's testimony is they do much the same. 10 Mr. Russo testified in his deposition that they hand rub shoes 11 to achieve the shiny effect. 12 rights are limited to that which is identical to his mark. 13 think like any other trademark question, it's a factually 14 intensive inquiry. 15 name or logo or design against what's been registered and 16 what's been used. 17 that if you want to take lacquer, for example, that the effect 18 of lacquer could be achieved by some other means, I don't know, 19 polishing by hand or something, shoe polish or something or it 20 may be dulled or as you say glint in the street. 21 there's a simple question here, how close can someone come to 22 what's been a properly registered, valid, strong trademark and 23 I don't think there's any right under any circumstances to come 24 so close that you confuse people. 25 I don't think that Louboutin's I And you measure the particular product or And I believe very strongly, your Honor, THE COURT: But I think Let me come back then to the other aspect SOUTHERN DISTRICT REPORTERS, P.C. (212) 805-0300 13 17mWchrC 1 of your registration. 2 footwear. 3 Your registration is for red on This is a footwear and so is a thong, flats. In the EU case, as you know, the EU, reading between 4 the lines, is essentially saying you overreach if what you want 5 is red on any kind of shoe. 6 particular Pantone ending in 63 red and high heels. 7 is it here? 8 9 So which And where does it say that? MR. LEWIN: Your Honor, not footwear. It says women's high fashion designer footwear. 10 11 We might recognize it if it's a THE COURT: Does high fashion mean dollars or does high fashion mean the height of the heel? 12 MR. LEWIN: I don't think it means dollars, your 13 Honor. I'm inclined to think based on the drawing and the 14 sample submitted it means the height of the heel. 15 claiming -- I'm not 16 THE COURT: 17 dress high fashion? 18 MR. LEWIN: Depends on the dress. 19 THE COURT: Is a Size eight high fashion but size two MR. LEWIN: No, your Honor. 20 21 22 23 That's a definitional problem here. Is a is not? It would very much depend on the cut and style of the dress, the pricing of the dress. THE COURT: We are sort of mincing words here, because 24 you're saying that high fashion there defines heels and I'm 25 wondering whether under ordinary language that would be a fair SOUTHERN DISTRICT REPORTERS, P.C. (212) 805-0300 14 17mWchrC 1 interpretation of what high fashion means. 2 It says high fashion designer footwear. 3 MR. LEWIN: Women's. 4 THE COURT: Yes. MR. LEWIN: I can't answer specifically that, you also 5 6 Women's also. Women's. We're in agreement on that. 7 add the word designer, and I think that that has clear meaning. 8 I don't think it means an average piece of footwear. 9 add each of those components together, women's, designer, high 10 fashion shoes, I think that the examiner was comfortable with 11 that description and I think it carves out a market, a niche 12 market to which this trademark applies. 13 the Air Jordan sneakers that came out in the '80s in red, for 14 example, whether men's or women's. 15 16 17 THE COURT: If you It would not apply to In the EU, they also limited it also by saying it doesn't apply to orthopedic shoes. MR. LEWIN: That's correct, your Honor. To my 18 knowledge, and I could be corrected, I don't know of too many 19 designer's high-end luxury orthopedic products that are out 20 there today. 21 THE COURT: That's probably true. But the important 22 point is that the EU court basically said if you're talking 23 about footwear that's red without anything more, that may be 24 overreaching. 25 MR. LEWIN: I agree. SOUTHERN DISTRICT REPORTERS, P.C. (212) 805-0300 15 17mWchrC 1 THE COURT: And they said we are going to limit it in 2 several respects: One, high heel; two, particular Pantone; 3 three, high fashion designer type stuff, not orthopedics. 4 MR. LEWIN: I agree. 5 THE COURT: But my question to you is: 6 I agree. Where in this case do you have those kinds of limitations? 7 MR. LEWIN: You have exactly that limitation, your 9 THE COURT: Where? 10 MR. LEWIN: This color is the only color registered 8 11 Honor. for Louboutin, whatever you want to call it. 12 THE COURT: I grant you that what you've said is the 14 MR. LEWIN: That's right. 15 THE COURT: But you're not addressing the question of 13 16 17 color. lacquered red. You're not addressing the issue of footwear. MR. LEWIN: I am addressing the issue of footwear in 18 its description because I said it's women's high fashion 19 designer, and I think that those have very specific meanings. 20 21 22 THE COURT: So if I took this shoe and made it a platform two inches lower with a huge heel, would that be -MR. LEWIN: If it was designed by YSL and it had a red 23 outsole, it may well be because it sells for $800 and it's a 24 designer product. 25 lowered it even further to a relative flat shoe and it came in But if you took that same shoe and you SOUTHERN DISTRICT REPORTERS, P.C. (212) 805-0300 16 17mWchrC 1 under someone's no name, it might or might not be because I 2 think the issue is not identical, it's infringement. 3 4 5 THE COURT: How far does YSL have to lower the shoe in order not to infringe? MR. LEWIN: If it made a flat sole, guppies or -- It would be unlikely that we would speak 6 to infringement under those circumstances. 7 Honor, there are certain shoes before you that would be a very 8 close call under the circumstances, those Chinese shoes that 9 were supposedly put in. 10 THE COURT: Right. In fact, your But, Mr. Lewin, the law is 11 supposed to give notice to someone who is trying to comply with 12 the law, especially in the setting of business, what is 13 permitted and what is not permitted. 14 having is that you're suggesting here that it's kind of either 15 a moving target or that every time Yves Saint Laurent or some 16 other manufacturer wishes to see whether it is infringing, it 17 would have to come to a court and ask the judge to compare that 18 red versus some other red, shoe by shoe, and determine whether 19 or not it infringes. And the difficulty I'm 20 MR. LEWIN: Your Honor, may I. 21 THE COURT: Yes. 22 MR. LEWIN: I'm sorry. 23 THE COURT: No. 24 MR. LEWIN: If you just give me a moment, I want to 25 I don't mean to interrupt. Please do. look for one particular reference. SOUTHERN DISTRICT REPORTERS, P.C. (212) 805-0300 17 17mWchrC 1 THE COURT: Yes. 2 MR. LEWIN: I guess if I boil this down, what I'm 3 saying is the following: The criteria you've outlined I think 4 are really no different than if somebody wants to adopt a word 5 that's similar to a made-up word. 6 adopt the word Esson, or something. 7 close? 8 oil services or whatever it may be. 9 a judgment. Take Exxon and they want to Is that or is that not too Well, they could see Exxon and they know Exxon is for But they're going to make They're either going to go to their lawyer, 10 they're going to look at the marketplace, and they're going to 11 make a judgment. 12 trademark field, what is or is not too close. That happens every single day in the 13 I agree with your Honor, a trademark registration in 14 the United States is supposed to guide the second-comer as to 15 what he can do and what he cannot do. 16 of distinctive red is specifically provided as a matter of law 17 because the sample governs, not the words. 18 somebody determine whether a red is arguably too close? 19 He searches the word red, he finds this trademark application, 20 the trademark registration, he compares the shoe, color that he 21 intends to use, with the color there. 22 I think that the issue The sample. Can Sure. Parenthetically, your Honor, it's extremely difficult 23 when you hold up samples of reds because everything prints 24 differently. 25 survey, your Honor, is one of the shoes that YSL says is This shoe, which is the shoe we tested in the SOUTHERN DISTRICT REPORTERS, P.C. (212) 805-0300 18 17mWchrC 1 monochrome. 2 The sides, of course, are completely different. 3 look at most of the shoes that are claimed to be red, the red 4 varies because of the way it prints on leather versus some 5 other material, so you can't really tell when you look at a 6 color printed on a piece of paper. 7 The red outsole is different than the red upper. But if you Does a person in business understand what a women's 8 luxury high-heeled designer shoe is? 9 the USPTO did. I think they do. I think Really in no one's mind was that too broad to 10 be able to determine what is or what is not an appropriate use 11 of the second-comer's color and what shoe he can put it on or 12 cannot put it on. 13 The Europeans make a lot of noise in many countries 14 about telling where the mark belongs and on what the product 15 belongs. 16 the sample. 17 women's shoe, and it is a luxury designer item. 18 As a matter of law, what governs is the drawing and That drawing is of a high-heeled shoe. It is of a Now, I understand, your Honor, that it may be some 19 issue, but if I'm a businessman, my job is to stay far enough 20 away that I can't get confused. 21 to do the same thing that the registration's for. 22 what's going on here. 23 high-heeled designer shoe with a red outsole that infringes. That's my job. My job is not And that's Exactly the same thing, a women's luxury 24 THE COURT: Anything else before we proceed? 25 MR. LEWIN: No, not responsive to what you were SOUTHERN DISTRICT REPORTERS, P.C. (212) 805-0300 19 17mWchrC 1 saying, your Honor. 2 THE COURT: You're beginning to push on the time. 3 MR. LEWIN: Yes, I understand, your Honor. 4 Your Honor, I'm not going to take a lot more time. 5 had a long, arduously prepared opening statement, but that's 6 fine. I 7 It wouldn't be the first time it's happened. I would say to you, your Honor, that if somebody came 8 to us today and said if you'll amend your application to 9 high-heeled shoes only, non-orthopedics, as they did, in fact, 10 in those proceedings, but not by the high court, the middle 11 level, we probably would do it, but we complied with the law, 12 and when you have a mark that is as well known as this 13 trademark, even as a matter of common law, your Honor, whether 14 we had a registration or not, we would still ask for that 15 preliminary injunction just as they did with the LSU case with 16 the university colors. 17 in status. 18 on a women's luxury high-heeled shoe as a source indicator. 19 When they see that on the street and you see the red sole, 47.1 20 percent of the people who looked at the YSL shoe used that red 21 outsole as a source indicator. 22 We would still argue that it's iconic We would still argue that the public uses that red THE COURT: Mr. Lewin, you also said that it is the 23 drawing that governs. Looking at the drawing and looking at 24 the actual registration, it says the dotted lines are not part 25 of the mark but are intended only to show placement of the SOUTHERN DISTRICT REPORTERS, P.C. (212) 805-0300 20 17mWchrC 1 mark. 2 MR. LEWIN: That's correct. 3 THE COURT: So? 4 MR. LEWIN: That's correct, your Honor. We're not 5 claiming the trademark, that that particular shoe is our 6 trademark. We're claiming that that's the place on that kind 7 of a shoe. That's why you use a dotted line. 8 this shoe, your Honor, which is a Louboutin shoe. 9 is a trademark, not the upper. 10 We would claim The outsole Not this particular configuration of it. 11 THE COURT: I understand that. But the reason I bring 12 that up is apropos of our discussion as to how low a shoe has 13 to be and what part of the shoe has to be visible in order for 14 infringement to occur. 15 not part of the mark, then presumably almost any way in which 16 you shape the outer part of that shoe theoretically could be 17 covered by the word "footwear." 18 19 MR. LEWIN: If the outer part of the shoe here is Your Honor, it's not footwear. It's women's luxury designer footwear. 20 THE COURT: Footwear. 21 MR. LEWIN: It's not merely footwear. 22 THE COURT: If Yves Saint Laurent sold a $1,000 sandal 23 that's one inch off the ground, and it had red -- 24 25 MR. LEWIN: We wouldn't have a problem with it, your Honor. SOUTHERN DISTRICT REPORTERS, P.C. (212) 805-0300 21 17mWchrC 1 THE COURT: How does Yves Saint Laurent know that? 2 MR. LEWIN: Because I think Yves Saint Laurent takes 3 4 its guidance right from that drawing. I don't think anybody knows it, your Honor, just like 5 I said Exxon and Esson. 6 enough away? 7 infringer know? 8 100 percent, but if he's coming too close, how does he know? 9 He doesn't know. 10 11 How does Esson know that he's far How does Esson know? How does any potential Unless he's absolutely duplicating the mark THE COURT: If the drawing counts, if the drawing is what you go by -- 12 MR. LEWIN: Yes, it is. 13 THE COURT: -- this drawing doesn't tell me what's 14 behind the heel. See where the heel goes? 15 MR. LEWIN: Yes. 16 THE COURT: Does it tell me that the red goes also 17 down along? 18 MR. LEWIN: No. 19 THE COURT: It doesn't tell you that? 20 MR. LEWIN: No. 21 THE COURT: How would Yves Saint Laurent know that? 22 MR. LEWIN: Yves Saint Laurent would be justifiably, 23 in assuming that if they only did the inside of the heel and 24 did not do the red sole of that shoe, they would be safe. 25 an outsole, your Honor. It's It has a very specific meaning in the SOUTHERN DISTRICT REPORTERS, P.C. (212) 805-0300 22 17mWchrC 1 footwear industry. 2 what it means. 3 this part on down. 4 It doesn't mean heel. Period. That's not nothing less. The footwear industry takes an outsole to be That's what an outsole is, nothing more, 5 THE COURT: All right. 6 MR. LEWIN: Yes, sir. 7 MR. BERNSTEIN: 8 Do you want to sum up then? Your Honor, may we put our demonstrative up. 9 THE COURT: Yes. 10 MR. LEWIN: If I may, your Honor. 11 THE COURT: Yes. 12 MR. LEWIN: A couple of good things. Somehow or 13 other, your Honor, YSL recognized it as a trademark, and, as I 14 said a moment ago, your Honor, even in common law, as far as 15 we're concerned, if we had no registration whatsoever, we would 16 be entitled to injunctive relief under these circumstances. 17 would be entitled because, as Mr. Russo, who was for eight 18 years the designer for YSL, says, the red sole, he says, YSL 19 says, right, are you familiar with the red sole, oh, any person 20 who works in the fashion industry is, the businessman, a moment 21 ago you said any person, what did you mean. 22 red sole in the fashion industry has become a distinctive mark 23 for Christian Louboutin. We I mean that the He knows. 24 Now, PPR, who is the parent company of YSL, the head 25 of PPR, says very specifically, in a letter to our client, he SOUTHERN DISTRICT REPORTERS, P.C. (212) 805-0300 23 17mWchrC 1 says, in the fashion or luxury world, your Honor, it's 2 absolutely clear we recognize the notoriety of the distinctive 3 signature constituted by the red sole of Louboutin's models in 4 contrast with the general presentation of the model, 5 particularly its upper, and he recognizes that for all shades 6 of red. 7 one shade. 8 9 10 11 That's further than we went. We are only claiming the This is Mr. Pinault. The photograph, your Honor, is the photograph on the street of the YSL shoe. monochrome. It's this shoe, claiming to be That's the shoe. As I say, your Honor, you may have a quarrel with the 12 registration. Indeed, we don't think so. We think even YSL 13 recognizes what an outsole is on a shoe, what a woman's luxury 14 high-heeled shoe is, what a woman's luxury shoe is, pardon me, 15 and what a designer shoe is. 16 We think the world has done that at large, and whether you 17 apply the registration or whether you apply the common law, we 18 still think, your Honor, that with the confusion that reigns 19 when that shoe goes down the street, the core mark of this 20 company will be lost. 21 it does is because of that singular identity. We think the PTO has done that. The reason it sells the kind of product 22 Thank you. 23 THE COURT: 24 MR. BERNSTEIN: 25 Thank you. Good afternoon, your Honor. I'm David Bernstein with Debevoise & Plimpton, here with my partner Joe SOUTHERN DISTRICT REPORTERS, P.C. (212) 805-0300 24 17mWchrC 1 Hamid, my colleagues Jill van Berg and Rayna Feldman. Nicole 2 Mara, the general counsel of Gucci, which is the parent 3 company, is here as well. 4 Your questions to Mr. Lewin are quite prescient, your 5 Honor, with respect to why this is not a trademark that should 6 be deemed valid and why it's not a trademark that should be 7 enforced against my client. 8 Mr. Louboutin himself is incredibly relevant to the questions 9 you were asking because we don't know what that trademark And the deposition of 10 registration, which we think was improperly granted, means. 11 don't know what we are and are not allowed to do, and indeed, 12 Mr. Louboutin himself doesn't know. 13 points. 14 We So just a couple of quick No. 1, this is a Louboutin shoe. I'm sorry it's used. 15 It's a bit scuffed. 16 believe this is covered by the trademark registration. 17 Certainly my reading of the registration is the same as your 18 Honor's: the dotted part doesn't count. 19 covers flats. 20 heels, it covers thin heels. 21 says red, lacquered red, unlike the new European application. 22 It doesn't say Pantone 18-1663TP. 23 if that's what they were claiming, although even then I must 24 say I believe that would be a functional mark as well. 25 But it's a flat with a red sole. I So I do believe it I believe it covers high heels, it covers thick And as your Honor mentioned, it They could have said that, The decision of the OHIM board, let's be very clear SOUTHERN DISTRICT REPORTERS, P.C. (212) 805-0300 25 17mWchrC 1 about what that was. 2 deciding whether someone's mark was infringed. 3 even a decision as to whether that mark is now a registration. 4 That was only a decision from OHIM, which manages the European 5 community trademark, as to whether the application can proceed 6 to the next step, which would be publication and then other 7 people can come and object. 8 9 That is not a court of law that was That was not Louboutin tells you that that court considered and rejected all of YSL's concerns. YSL has not even had the 10 opportunity yet to file its objection, and I can tell the Court 11 and it will be no surprise, of course, to Louboutin, that we 12 fully expect in Europe to oppose that trademark registration; 13 it's now only an application, and we will be submitting to the 14 registration board all sorts of arguments as to why that 15 trademark, even limited to 18-1663TP Pantone, even limited to 16 shoes that are not orthopedics and all of the others that your 17 Honor mentioned, should not be registered. 18 There's another decision from Paris, and I actually 19 agree with Mr. Lewin, I think all of the decisions from Europe 20 don't really bind or are terribly relevant to the Court. 21 another decision in Paris dealt with the shoes made by Cesare 22 Paciotti. 23 Paciotti in France saying this infringed his rights and the 24 French court, and your Honor has the decision, rejected that 25 suit and said that Louboutin is not entitled to broad This is Mr. Paciotti's shoe. But Louboutin sued SOUTHERN DISTRICT REPORTERS, P.C. (212) 805-0300 26 17mWchrC 1 protection for red. 2 the United States and has never been challenged in the United 3 States. 4 5 Indeed, Paciotti sells red-soled shoes in So what is this case about? What did Mr. Louboutin say? 6 THE COURT: Let me come back to a statement you made 7 concerning what happened in the French proceedings. You 8 acknowledge that they did limit it there to high heels 9 specifically and also specifically to a particular Pantone, the 10 one ending in 63. 11 acknowledges that its mark is similarly limited to something 12 like what happened in the European Union application? 13 What if Louboutin either amends or MR. BERNSTEIN: Then this case is over, your Honor, 14 because for the first time on Tuesday, for the first time, 15 Louboutin took the position that this is their Pantone color, 16 and that's all they're seeking to protect. 17 back and looks at their initial preliminary injunction papers, 18 they talk about red. 19 request, tell us what Pantone number you used. 20 to, it was never offered to us. 21 deposition, Do you know what Pantone color you use. 22 no. 23 24 25 If your Honor goes We asked in discovery, we had a discovery Never responded We asked Mr. Louboutin in his He said Then we said, Would you object -Your Honor, would you like me to hand up the full transcript? THE COURT: No. That's all right. SOUTHERN DISTRICT REPORTERS, P.C. (212) 805-0300 27 17mWchrC 1 MR. BERNSTEIN: We asked Mr. Louboutin: 2 "Q. Would you object if another designer made a shoe that had 3 an outsole that was any of these colors?" 4 him the Pantone book with the number of reds, he said: 5 "A. And we were showing I would have an objection if they use a red sole." 6 Then my partner, Mr. Hamid asks, just on the next 7 page: 8 "Q. 9 10 He answered: "A. 11 12 I must see a red sole. "Mr. Hamid: That's not my question. My question is, would you object to any shade of red on a sole?" 13 14 Are all shades of red objectionable to you?" Mr. Lewin then instructs his client not to answer that question. 15 Your Honor, we tried very hard to know what is it that 16 we're allowed to do. We actually showed Mr. Louboutin in his 17 deposition a number of Yves Saint Laurent shoes and asked him, 18 Do you object to this. 19 year's campaign. 20 Cruise 2011. 21 him and said: Here's one, your Honor. It's from this Excuse me, the campaign that ended. This is called the Gypsy shoe. It's the We showed this to "Do you object to this? 22 He said, "I'll think about it." 23 We said, "Please do." 24 He said, "I'll think about it back in my office." 25 "Q. If Yves Saint Laurent wants to know if it can sell the SOUTHERN DISTRICT REPORTERS, P.C. (212) 805-0300 28 17mWchrC 1 shoe or not, you can't tell us whether you object? 2 "A. Right now? 3 "Q. Yes, right now. 4 "A. No, I can't say." 5 Your Honor, if Mr. Louboutin, in his deposition, can't 6 tell us what we're allowed to do and what we're not allowed to 7 do, how are we supposed to figure it out when we're designing 8 shoes? 9 It goes to the question of whether this should be a trademark This goes, of course, to the more fundamental issue. 10 at all or whether it is aesthetically functional to take a 11 primary color like red, apply it to a shoe, and say we are the 12 only ones who have the right to make these shoes. 13 In Qualitex, the Supreme Court told us that although 14 color can be protected in appropriate circumstances, if the 15 color is something that is unique, it can be protectable, but 16 if it's being used in an anticompetitive way to give one party 17 monopoly rights over a useful feature, a feature that doesn't 18 exclusively serve a source-identifying trademark-like function, 19 then that's not something that's appropriate. 20 aesthetically functional, and the Supreme Court even noted some 21 other cases. 22 It would be It noted the Brunswick case, your Honor, where there 23 was a claim that the use of the color black on boat engines, 24 which was trade dress, the Supreme Court noted with approval, 25 no, that's aesthetically functional. You need to be able to SOUTHERN DISTRICT REPORTERS, P.C. (212) 805-0300 29 17mWchrC 1 use black for boat motors because it matches lots of different 2 types of boats, lots of different color boats; you want to be 3 able to coordinate, and also because black makes things look 4 smaller and so you might want your boat engine to look smaller. 5 The Supreme Court noted the John Deere case where 6 there was a claim that green-colored farm equipment serves as a 7 trade dress and protectable trademark, and the court said no, 8 that's aesthetically functional. 9 equipment to match and then I suppose the green blends in with Farmers might want their 10 the green scenery. 11 recognized in those circumstances the color is not serving as a 12 trademark, but rather it's serving some other purpose, a 13 purpose that should not be monopolized, and that is the case 14 with Yves Saint Laurent shoes, your Honor. 15 Whatever it is, the Supreme Court It's interesting. One of the things I did in 16 preparing was I went back and I read the initial preliminary 17 injunction brief that was filed on April 7. 18 Louboutin's April 7 brief, they wrote, "YSL shoes never bore 19 red-colored outsoles." On page 10 of 20 Now, we've learned that's not true. 21 May I move this up so you can see it, your Honor. 22 THE COURT: Yes. 23 MR. LEWIN: We're going to object to this. 24 document has never been shown before to us. 25 to us in discovery. This It wasn't provided We have no idea of anything about this, SOUTHERN DISTRICT REPORTERS, P.C. (212) 805-0300 30 17mWchrC 1 your Honor. 2 We don't know whether the document accurately reflects 3 anything. 4 taken from, sir. 5 6 7 We don't know whether those pictures are accurate. It's a chart and we don't know what the chart's been THE COURT: All right. Mr. Bernstein will explain it to you now. MR. BERNSTEIN: Your Honor, this is a demonstrative. 8 It's not an evidentiary hearing, of course. 9 demonstrative, just all drawn from documents that we've 10 produced in the case. 11 It's a Saint Laurent, to put it in context. 12 Let me give a little history of Yves The House of Yves Saint Laurent was founded almost 50 13 years ago. 14 one of his signature colors. 15 one who can make red dresses, but he did famously make red 16 dresses, and it's hard to remember in today's colorful world, 17 but back in the '60s that was quite a statement. 18 of his colors from the start. 19 Mr. Yves Saint Laurent or the House of Yves Saint Laurent 20 designed red-soled shoes, and your Honor has seen pictures of 21 those in the record. 22 we've not been able to find those old shoes; we're certainly 23 still looking for them, but you do have images of them. 24 25 In the early '60s, Mr. Yves Saint Laurent made red Now, he didn't say I'm the only Red was one And starting in the '70s, Unfortunately, in the time we've had, Use of red-soled shoes by Yves Saint Laurent goes back long before Mr. Louboutin himself first started using red on SOUTHERN DISTRICT REPORTERS, P.C. (212) 805-0300 31 17mWchrC 1 his shoes, which was, I believe, 1992. 2 Going back to 2003, looking at the last eight years or so, Yves 3 Saint Laurent has produced no less than 15 different models of 4 shoes that have had on them, and they've not had red outsoles 5 because we want people to think our shoes are from Christian 6 Louboutin. 7 To the contrary. We go back to the '70s. Yves Saint Laurent has its story 8 design history, Yves Saint Laurent wants its shoes to stand 9 apart. We want people to know that when they buy an Yves Saint 10 Laurent shoe they know what they're getting. 11 doubt it because it comes in a box that couldn't say Yves Saint 12 Laurent bigger. 13 boutiques or in Yves Saint Laurent sections of department 14 stores like Bergdorf Goodman and Saks Fifth Avenue, so you know 15 exactly what you're getting, which is why Mr. Lewin said at the 16 start this case is only about postsale confusion. 17 possibly be confused when they buy an 800 or $1,000 pair of 18 shoes as to whether they're getting Yves Saint Laurent or 19 Louboutin. 20 You couldn't They're sold only in Yves Saint Laurent No one could Your Honor, when we have used red, it has been not as 21 a trademark, not to say I want you to know who I'm from because 22 I have a red sole. 23 design element. 24 here, your Honor, so you can see the actual colors. 25 will agree with Mr. Lewin that when you print color, it doesn't It's as a design element. It's a critical So on this chart, and we have all of the shoes SOUTHERN DISTRICT REPORTERS, P.C. (212) 805-0300 I actually 32 17mWchrC 1 always print the same way on paper as it does on leather and 2 the lighting conditions. 3 These are two shoes that are reflected in the first 4 column. 5 you and also give Mr. Lewin a smaller version of this so you 6 can see it. 7 in 2004, Yves Saint Laurent designed a collection that was 8 inspired by Chinese elements, and because it was inspired by 9 Chinese elements, he used red lacquered soles on his shoes. 10 Actually, if your Honor would like, I can hand up to So the first column, your Honor, is from 2004, and And I've got two of the actual samples here, your Honor. 11 Why did he use red lacquered soles on his shoes? 12 Chinese restaurants that I used to go to when I was a kid 13 always had red lacquered elements. 14 element that you see very often in Chinese-themed issues. 15 to each part of this whole collection, the shoes had this red 16 lacquered sole. 17 talking about a collection. 18 shoes and that's all they do, Yves Saint Laurent is an entire 19 fashion house. 20 21 The Red lacquer is a key design So It's also important to understand that I'm THE COURT: Unlike Louboutin, which designs You were never sued by the Chinese restaurants, I assume. 22 MR. BERNSTEIN: Fortunately not, your Honor, although 23 I know the Court has had a number of Chinese restaurant suits 24 lately. 25 So when Yves Saint Laurent designs a collection, it's SOUTHERN DISTRICT REPORTERS, P.C. (212) 805-0300 33 17mWchrC 1 a head-to-toe collection, and the shoes are part of that. 2 that Chinese collection, we had these Chinese shoes, and what 3 is most interesting is that Mr. Louboutin himself was at the 4 runway show where these shoes were shown. 5 Mr. Lewin said to you at the start this case isn't about runway 6 shows in Paris. 7 about Mr. Louboutin having seen these shows at the runway show 8 in 2004. 9 In That's also why He doesn't want this case to be about anything But at the runway show in 2004, every single model 10 wore shoes with red soles. 11 goes back to 1992. 12 complained to Yves Saint Laurent when he saw these shoes, and 13 these shoes for us were huge sellers. 14 Mr. Louboutin claims his trademark Here we are 12 years later, he never We don't sell shoes the way Louboutin does. As your 15 Honor will see from the chart, we sold only 3,800 pairs of 16 these shoes in the United States. 17 was an incredibly successful shoe collection. 18 just 2004, your Honor. 19 Germain. 20 campaign, once again with a red sole. 21 it's a used shoe it's a little bit scuffed, which is why the 22 image on the picture is a bit scuffed. 23 red-soled shoe in 2005, not a huge seller in the United States, 24 just a little over a hundred pairs, but still a prominent shoe 25 designed not because we want to take advantage of the rights For Yves Saint Laurent, that But it wasn't In 2005, we had a shoe called the St. This was a very well-known shoe featured in an ad I apologize. Because But, once again, a SOUTHERN DISTRICT REPORTERS, P.C. (212) 805-0300 34 17mWchrC 1 that Mr. Louboutin may or may not have but because this was 2 part of the monochromatic theme of our collections. 3 creation of monochromatic color blocking is also a venerated 4 tradition of Yves Saint Laurent. 5 And the It is just not true that when Christian Louboutin 6 designed his shoes in 1992 he separated his high-heeled shoes 7 from the masses. 8 for many, many years, and I know there were some chuckles about 9 it but King Louis XIV famously had red-soled shoes and Dorothy 10 in the Wizard of Oz, when I was a kid, had her red-soled shoes 11 that carried her home at the end of the day. People have been using color on shoe bottoms 12 THE COURT: 13 MR. BERNSTEIN: 14 She still does. Sorry. Thank you, your Honor. Wizard of Oz. 15 It's not only red. We have used many colors on shoes, 16 so if we design a blue shoe, your Honor, it has a blue sole. 17 If we design a green shoe, it has a green sole. 18 not for the sole to pop out, which is what the Louboutin shoe 19 does. 20 Mr. Lewin has brought a red version, but the classic Louboutin 21 look is this one where the red sole pops out from the rest of 22 the shoe. 23 of a monochrome style where, as part of an entire collection, 24 the whole shoe provides a block of color. 25 The idea is The sole is designed to pop out from the shoe. It's the contrasting upper as opposed to the concept THE COURT: Let me stop you for a moment to see if you SOUTHERN DISTRICT REPORTERS, P.C. (212) 805-0300 35 17mWchrC 1 can address Mr. Lewin's point about what Louboutin registered 2 and that particular color and to what extent you need to go 3 near the color between that Pantone and all the extremes of 4 red. 5 acknowledge would not cause them any problem. 6 what extent does Yves Saint Laurent have to go into their 7 territory, if they're claiming a territory? 8 9 There may be 20 different others that they would probably MR. BERNSTEIN: The issue is to First of all, I think I started on this and I forgot to finish my point, we have a declaration 10 that says we do not use their Pantone color, and we didn't know 11 about it so we couldn't have put it in earlier because when we 12 asked in discovery what Pantone color do you use, they refused 13 to produce the document, and when we asked Mr. Louboutin he 14 didn't give it to us. 15 THE COURT: We know what it is now and if I'm reading 16 between the lines, Mr. Lewin says as long as it's not that 17 Pantone or something within a couple of degrees of it, you're 18 okay. 19 MR. BERNSTEIN: It's the couple of degrees of it that 20 makes me nervous, your Honor, because we showed Mr. Louboutin 21 the Pantone book and we said tell us which of these reds we can 22 use, which ones we can't. He said I can't tell you, I need to 23 see it on the actual sole. So I guess what he's telling us is 24 we have to go ahead and produce the shoes and then go to Paris 25 and show them to him. SOUTHERN DISTRICT REPORTERS, P.C. (212) 805-0300 36 17mWchrC 1 THE COURT: 2 MR. BERNSTEIN: 3 Or go to court. Or go to court, which would be a very expensive way of designing shoes, your Honor. 4 The key point is this. We do not use their Pantone. 5 We don't use this color, and if your Honor would like, I can 6 hand up a declaration, but I'm representing it to the Court. 7 actually don't think, though, that Mr. Lewin would be satisfied 8 because he wants the degrees. 9 degrees go, and from a preliminary injunction perspective, I The question is how far do those 10 candidly, this case, this motion should be denied for a number 11 of reasons, one of which is, as you can see from this chart, 12 your Honor, we've been doing this for years. 13 using relatively similar shades of red for years, and when we 14 design the shoes, we don't sit down and say let's pick the 15 Pantone of Louboutin and design our entire collection around 16 it. 17 We have been Quite the contrary. The creative designer for the Yves Saint Laurent 18 house, for each season, thinks about what will be the theme of 19 this season. 20 at issue here, the creative director said for this season I'm 21 going to hearken back to the color card used by Mr. Yves Saint 22 Laurent himself in 1967. 23 the Marrakesh collection. 24 25 And for the Cruise 2011 season, which is the one THE COURT: And it was the colors he developed in You're saying, Mr. Bernstein, for every season there's a color so this issue is going to be moot next SOUTHERN DISTRICT REPORTERS, P.C. (212) 805-0300 37 17mWchrC 1 2 year? MR. BERNSTEIN: Absolutely not, your Honor, because we 3 need to know that our designers are not constrained in having 4 to worry every time they want to design an entire collection as 5 to whether the red they want to use is going to be too close to 6 Mr. Louboutin's. 7 never have been issued, but even if it was, we have a fair use 8 right to use the color red in all of its shades in designing 9 our shoes. 10 This is a trademark registration that should Now, I guess it would be an advisory opinion with 11 respect to this one Pantone color because none of our shoes use 12 this Pantone color. 13 should have said in your trademark registration, just as their 14 new registration in Europe says, this registration covers the 15 color red and specifically, Pantone 18-1663TP, which they could 16 absolutely have said in the description, and if that was 17 exactly what the registration was, they may have gotten that, 18 although I still believe it's aesthetically functional to take 19 a primary color and say you're the only one who has the right 20 to use it on the sole of a shoe, when so many other designers 21 have used it, and not just us, of course but Chanel. So, if the Court were to say, Look, you 22 Louboutin puts in a declaration saying they spoke to 23 an unnamed store clerk in Boston who said Chanel doesn't make 24 red shoes so this might be fake. 25 Chanel and they have personally confirmed to me that this is an I personally spoke with SOUTHERN DISTRICT REPORTERS, P.C. (212) 805-0300 38 17mWchrC 1 absolutely authentic shoe that was sold in the 2008 collection. 2 And in their declaration, they say this Christian Dior shoe 3 which our investigators found, someone told them we don't make 4 red-soled shoes, so it might be fake. 5 Dior. 6 7 MR. LEWIN: Objection, your Honor. With all due respect, counsel's testifying now. 8 9 We called Christian MR. BERNSTEIN: I'm making representations. There's an affidavit, a declaration put in that said Debevoise & 10 Plimpton is trying to mislead the Court, and I must say I took 11 offense at that, your Honor. 12 declaration on Tuesday, we wanted to make sure that we were not 13 bringing shoes to Court that were counterfeit shoes. 14 an authentic Christian Dior shoe that was sold in their 2005 15 season. 16 able to use a primary color red as a design choice in designing 17 our shoes. 18 shoes. And I won't bore your Honor with all the other THE COURT: 20 MR. BERNSTEIN: 22 23 24 25 This is We are not the only designer who feels the need to be 19 21 And so when we saw that All right. I think you get the point that this is a color choice that many designers have the right to use. THE COURT: Begin to wrap up, Mr. Bernstein, summarize. MR. BERNSTEIN: I'd say, your Honor, that the preliminary injunction should be denied then for a wide variety SOUTHERN DISTRICT REPORTERS, P.C. (212) 805-0300 39 17mWchrC 1 of reasons. 2 is something that Yves Saint Laurent has done for many years. 3 Indeed, one of the things Mr. Lewin said to you is that there 4 was a quantum leap with our 2010 collection. 5 the sales, your Honor, you'll see in fact for better or worse, 6 our sales in 2010, 2011, were not as high as they were in some 7 past years. 8 of what we've done. 9 No. 1, there's no irreparable injury because this There was no quantum leap. If you look at This is a continuation On top of that, Mr. Lewin said to you that there were 10 negotiations in January and February and March. 11 respect, if you look at the declaration of the CEO of 12 Louboutin, Mr. Mourot, he concedes in his declaration that on 13 January 17 they receives a letter from Yves Saint Laurent 14 telling them we will not accede to your demands. 15 almost 12 weeks to bring this motion. 16 case, the Second Circuit says that is way too long. 17 indication that you have no irreparable injury. 18 With all due They waited Under the Cititrust That is an Not only is there no irreparable injury, there is no 19 likelihood of success. 20 because aesthetic functionality bars their trademark, because 21 our survey on secondary meaning shows that their mark doesn't 22 have secondary meaning. 23 There's no likelihood of success We don't dispute, your Honor, that many people 24 associate red soles with Louboutin, but they don't exclusively 25 associate. When we asked people in our survey, does only one SOUTHERN DISTRICT REPORTERS, P.C. (212) 805-0300 40 17mWchrC 1 company or more than one company make red soles, only 24 2 percent say one company. 3 questions, but I won't go into them now, your Honor. 4 We could go on about the survey Then, of course, we have our survey. The postsale 5 confusion survey that Louboutin has offered, which showed 49 6 percent confusion, showed an incredibly unfair stimulus of the 7 shoe with someone's heel hanging in the air. 8 concept of postsale confusion doesn't apply in this context 9 when we're talking about equally expensive and high quality Now, the whole 10 shoes. 11 show people a fair stimulus of how they would see it in the 12 marketplace, not a giant image with someone's shoe up in the 13 air like this, focused directly on the sole, which is a leading 14 way of saying, I'm asking you about the red sole. 15 survey expert did a video where people if you saw someone 16 walking around, you could see all aspects of the shoe, the top, 17 the bottom, the sole, and found negligible confusion. 18 But even if you were going to do a survey, you need to Instead, our Finally, your Honor, even in the unlikely event that 19 there was confusion, our fair use defense would bar this claim 20 because we are not using the color red on the bottom of our 21 shoes in any way as an indicator of source of trademark. 22 are using it in good faith, in a descriptive fashion, whether 23 it's to describe a Spanish theme or a Chinese theme or for this 24 monochrome key style. 25 We would respectfully ask that the preliminary SOUTHERN DISTRICT REPORTERS, P.C. (212) 805-0300 We 41 17mWchrC 1 injunction be denied. 2 THE COURT: 3 MR. BERNSTEIN: 4 THE COURT: Mr. Lewin, did you want to respond? 5 MR. LEWIN: Just a few minutes, your Honor. 6 If I may, your Honor, before I go further, if I can 7 Thank you, your Honor. just approach for a second. 8 9 Thank you. On the back of the Louboutin business card is the Louboutin trademark that was the subject of the Paciotti 10 dispute and subject of the recent ruling of the high court in 11 France overturning it. 12 unenforceable. 13 because the name Christian Louboutin was on the bottom of one 14 shoe and the name of Paciotti was on the bottom of the other 15 that they made the distinction with that other trademark. 16 ultimate demise, properly so, was because it did not picture 17 itself on a shoe. 18 picture. 19 The Paciotti case did not hold it was The Paciotti case held in their instance Its It could be anything that particular With respect to the statements that were made by 20 Mr. Bernstein, if I can, first of all, the sales numbers, those 21 sales numbers are taken from Ms. Vaissie's affidavit, her 22 declaration. 23 there is not a single document showing sales, not one. 24 no receipts. 25 documents. If you notice, your Honor, in her declaration, There's no consumer documents. There's no shipment documents. There's There's no sales It's Ms. Vaissie SOUTHERN DISTRICT REPORTERS, P.C. (212) 805-0300 42 17mWchrC 1 testifying that she thinks her records show or that the records 2 appear to show something about sales. 3 That's the first thing. The second thing, your Honor, is as your Honor has 4 right in front of it, that's one of the colors that's over 5 there. 6 would have no objection, your Honor. 7 and they talk about what they can do and what they can't do, 8 that shoe fits fine. 9 Three shoes on that list are that color, to which we They talk about guidance In terms of fashion, your Honor, and the so-called 10 need to use this particular color, there are several hundred 11 reds in the 9,000 colors of Pantone, and a fashion expert, 12 Gabriele Goldaper, indicated very clearly that to make a shoe 13 go with a collection, you do not need the bottom. 14 talking about the shoe. 15 edge would be perfectly suitable to match in anything they had 16 in that color. 17 anything of its kind. 18 We're not This shoe, this YSL shoe, with a red We're not talking about owning the color red or THE COURT: Mr. Lewin, we were narrowed before to a 19 question of degrees. 20 starting from 63 how many up and how many down from that scale 21 you would find infringing? 22 MR. LEWIN: Have you identified on the Pantone scale Offhand, your Honor, no. But you can take 23 guidance from Judge Sweet's decision in Oil of Olay back in 24 1978 when he was unable at a preliminary injunction stage to do 25 it. He ordered the defendants to stay 40 percent away. SOUTHERN DISTRICT REPORTERS, P.C. (212) 805-0300 That 43 17mWchrC 1 was his solution at least temporarily. 2 red? 3 red-orange? 4 mathematical calculation with a Pantone scale in front of me? 5 No. 6 scale is all about. 7 designs shoes. 8 scale off a page that somehow or other he can tell what's 9 infringing or noninfringing, he's not a lawyer. No. Are we troubled by pink? No. Are we troubled by dark No. Are we troubled by Have I sat down personally and done a Mr. Louboutin can't because he doesn't know what a Pantone He's a designer. He sits with markers and This claim that because he can't pick a Pantone He's a 10 designer. 11 this, and they said to him, which one, what do you see, he said 12 I see my red shoe, I see my red outsole, when he talks about 13 what it has to look like, your Honor. 14 15 He said when they showed him two shoes, sir, like What we are saying at the end of the day is the following -- 16 THE COURT: All right. But, Mr. Lewin, I'm sure that 17 you're not suggesting that Yves Saint Laurent has to go to 18 Mr. Louboutin and ask for permission. 19 MR. LEWIN: No, not at all, your Honor. 20 THE COURT: Are you saying that this Court then should 21 take 63 and say up ten percent, down ten percent is okay, and 22 that gives them the guidance they need? 23 MR. LEWIN: I'm not sure this Court is supposed to 24 give them that kind of guidance, your Honor, but I am saying 25 this. I think a preliminary injunction should lie against the SOUTHERN DISTRICT REPORTERS, P.C. (212) 805-0300 44 17mWchrC 1 shoes that are at issue in this case, and I think that further 2 if they wanted to get guidance going forward as to what they 3 could do and what would be permitted to be done, if the Court 4 felt it was in its competency to do that, and Judge Sweet 5 certainly did, was to say stay X percent away, yes, sure. 6 that's not the question. 7 But The question is whether these four shoes infringe on 8 the Louboutin red outsole, and they're saying that they have to 9 have it, that there's some sort of aesthetic need to use a red 10 outsole to match clothes. 11 fashion declarations say to you. 12 your Honor. 13 United States of any of these red shoes of any quantity, and 14 they throw in this panoply of red shoes which are clearly 15 infringing and shoes which are not. 16 you, your Honor, is not. 17 the red that Louboutin has. 18 There isn't. That's what the The attorney is testifying, There's no evidence here, none, about sales in the The one there in front of This one, it is. It looks just like Now, I'm not a mathematician and I'm not a designer, 19 but if I was, as Mr. Russo is, their own guy, I would know how 20 far away to stay. 21 THE COURT: 22 MR. BERNSTEIN: 23 THE COURT: 24 MR. BERNSTEIN: 25 All right. Thank you. One minute, your Honor? One minute. No. 1, if there's any question about the providence of that chart, your Honor, I'm handing Mr. Lewin SOUTHERN DISTRICT REPORTERS, P.C. (212) 805-0300 45 17mWchrC 1 and the Court a version that has the cites from the record for 2 every fact that's there. 3 No. 2, my last point, your Honor, these are two shoes 4 that are on the chart from 2009. We showed both of them to 5 Mr. Louboutin at his deposition, and he said I object to both 6 of those. 7 kind of proof that there's no irreparable harm, that we were 8 selling these shoes two years ago. 9 your Honor can compare them. That's two years ago, your Honor. That alone is the Those are different reds, Indeed, I believe, although I'm 10 not looking at it in front of you, that the Grenade shoe was 11 shown to Mr. Louboutin and my recollection is that he said I 12 don't know. 13 the two, but he said I don't know about this one, it's very 14 close. 15 It may have been Mr. Mourot. I may be confusing The point is they don't know, we don't know. 16 a mark that should not be a trademark at all. 17 This is shouldn't be enforced against these shoes. 18 Your Honor, thank you very much. 19 THE COURT: It certainly Thank you very much. That was very 20 helpful, and we will reserve judgment and attempt to issue a 21 ruling as soon as possible. 22 MR. LEWIN: Thank you, your Honor. 23 THE COURT: I should have taken care of one other 24 point. Assuming for the moment that this case were to go to 25 trial, how soon would the parties be prepared to go to trial? SOUTHERN DISTRICT REPORTERS, P.C. (212) 805-0300 46 17mWchrC 1 2 Assume as short a leash as possible. MR. LEWIN: Mr. Louboutin's biography is coming out, I 3 know this may sound a little far afield, at the end of October, 4 and they have planned almost a yearlong 20th anniversary 5 celebration, worldwide celebration. 6 Mr. Louboutin anticipating something like this, and we are 7 advised that in between, this has been a year in the planning, 8 that somewhere around the end of November, possibly the 9 beginning of December, would be the very earliest. 10 THE COURT: 12 Mr. Bernstein. 13 MR. BERNSTEIN: Otherwise, it just won't work. 11 We had talked to Thank you. First of all, your Honor, I think the 14 next step after what we hope is denial of the preliminary 15 injunction will be a motion for summary junction on aesthetic 16 functionality and fair use. 17 will dispose of the case. 18 Honor, we are prepared to move very expeditiously. 19 defendants don't stand up and say let's try it fast. 20 like this resolved. 21 THE COURT: We think as a matter of law that But if there is to be a trial, your Normally We would If you wanted to resolve it this year, 22 don't look to summary judgment. 23 years from now if there's no appeal. 24 25 MR. BERNSTEIN: You'll get a decision two We're prepared to have no discovery and to go right to trial on this case because I think the SOUTHERN DISTRICT REPORTERS, P.C. (212) 805-0300 47 17mWchrC 1 issues are that straightforward. So we would be looking to 2 move quickly, and the reason I say that is we design four 3 seasons a year. 4 Damocles over the designers, what are they allowed. 5 not just Yves Saint Laurent. 6 watching this case. We have a lot of reporters from the 7 fashion world here. Women's Wear Daily has been reporting on 8 this case every day. Other fashion companies are concerned 9 about this overreaching claim. This case is now hanging like a sword of And it's All of the fashion world is So we would like, your Honor, 10 as quick a trial date as possible, and we're prepared to do it 11 with no more discovery. 12 already, and we'd like to move forward. We think the parties have had enough 13 THE COURT: Thank you. 14 MR. LEWIN: Your Honor, may I just point out. 15 THE COURT: Yes. 16 MR. LEWIN: This chart that was just handed to you by 17 counsel would indicate that we want discovery. This is bogus. 18 These references to the record are all to Ms. Vaissie's 19 declaration. 20 We're going to question her on this. 21 discovery, your Honor. Ms. Vaissie's declaration has no proof on it. 22 THE COURT: 23 All right. So for sure, we want and a good evening. 24 MR. BERNSTEIN: 25 MR. LEWIN: Thank you. Have a good day Thank you, your Honor. Thank you, your Honor. SOUTHERN DISTRICT REPORTERS, P.C. (212) 805-0300

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