J.T. Colby & Company, Inc. et al v. Apple, Inc.
Filing
135
DECLARATION of Claudia T. Bogdanos in Opposition re: 120 MOTION in Limine to Exclude any Testimony, Argument or Evidence Regarding the Expert Reports and Opinions of Susan Schwartz McDonald.. Document filed by Ipicturebooks LLC, J.Boyston & Company, J.T. Colby & Company, Inc., Publishers LLC. (Attachments: # 1 Exhibit A, # 2 Exhibit B, # 3 Exhibit C, # 4 Exhibit D, # 5 Exhibit E, # 6 Exhibit F, # 7 Exhibit G, # 8 Exhibit H, # 9 Exhibit I Part 1, # 10 Exhibit I Part 2, # 11 Exhibit J, # 12 Exhibit K, # 13 Exhibit L, # 14 Exhibit M, # 15 Exhibit N, # 16 Exhibit O, # 17 Exhibit P, # 18 Exhibit Q, # 19 Exhibit R)(Chattoraj, Partha)
EXHIBIT D
Sur-rebuttal and Supplemental Report
of Susan Schwartz McDonald Ph.D.
IN RE: J.T. COLBY & COMPANY, INC. D/B/A BRICK TOWER PRESS,
J. BOYLSTON & COMPANY, PUBLISHERS LLC AND IPICTUREBOOKS LLC v.
33APPLE, INC.,
CASE NO. 11-CIV-4060,
UNITED STATES DISTRICT COURT, SOUTHERN DISTRICT OF NEW YORK
December 6, 2012
TABLE OF CONTENTS
Page
I.
INTRODUCTION ............................................................................................
1
II.
FINDINGS AND CONCLUSIONS ....................................................................
2
APPENDIX A: Survey Materials
APPENDIX B: Open-ended Codes and Verbatim Responses
I. INTRODUCTION
I am the same Susan Schwartz McDonald Ph.D. who submitted an expert report
on September 17, 2012 on behalf of Plaintiff in re: J.T. Colby & Company, Inc.
d/b/a Brick Tower Press, et al v. Apple, Inc. That report included findings from a
survey I conducted to determine likelihood of reverse confusion stemming from
Apple’s use of the iBooks mark.
Since submitting that report, I have had an opportunity to read a rebuttal report
submitted to the Court by Prof. Stephen M. Nowlis which offered various critiques
of my research, including his contention that likelihood of confusion was elevated
in my survey design by the fact that the test stimulus, “iBooks,” was spelled with a
capital “B” rather than a lower case “b” (consistent with the capital “B” imprint on
the specimen books I considered when developing my survey). Prof. Nowlis took
the opportunity to conduct and submit a rebuttal survey in which he used as a
Test Stimulus a book whose imprint was spelled with a lower case “b.” However,
because he also changed the research design in several other ways, it is
impossible to draw conclusions from his rebuttal survey as to whether his very
different results speak at all to the impact of capitalization on the outcome.
To demonstrate that the upper case “B” in my original survey did not, in fact,
have a material effect (and that the difference in survey findings actually has
more to do with the way his questions were conceived and framed), I conducted
a sur-rebuttal survey that precisely replicates my original survey in every respect
save one: use of a lower case “b” in both the Test and Control Arms (ibooks and
ebooks) instead of an upper case “B.” I made no other changes in study design
because I am persuaded that the original methodology requires no adjustments.
This supplemental report presents the findings of my sur-rebuttal survey, which
was fielded during the period between November 26 and November 28, 2012. A
detailed description of the study design, along with my professional credentials,
can be found in the initial likelihood of confusion survey report I submitted to the
Court in September. Prof. Nowlis’ rebuttal report was the only additional
document I read before completing this Sur-rebuttal and Supplemental Report,
which is based on and reports the findings from my sur-rebuttal survey.
-1-
II. FINDINGS AND CONCLUSIONS
The sampling plan in this survey, which precisely replicated the methodology
employed in my initial study, produced two demographically matched sets of 294
respondents (a total “n” of 588) who qualified for the survey by virtue of reading
books on a regular basis and having downloaded at least one book onto a digital
reading device in the past 6 months. (Table II-1)
TABLE II-1: DEMOGRAPHIC PROFILE OF SAMPLE
(n) =
Gender:
Male
Female
Test Arm
ibooks
(294)
%
49
51
Control Arm
ebooks
(294)
%
50
50
Age:
%
%
18-35
36-50
Over 50 years
33
34
33
33
34
33
A question at the conclusion of the survey also confirmed statistically comparable
use of various reading devices by respondents in each arm. (Table II-2)
TABLE II-2
Q3: “Which of the following do you ever use to read digital books?”
Test Arm
(n) =
iPad
Other Tablet
iPhone
Other smartphone
Kindle
Nook
Other
Control Arm
(294)
%
37
14
24
17
59
19
10
(294)
%
42
11
21
14
55
21
8
-2-
As a reminder, the likelihood of confusion metric in both studies was calculated
based on responses to the following question:
Q1a. Please envision the following scenario, involving a digital/electronic
book.
In the scenario we’d like you to envision, you are looking at the
particular “page” of a digital/electronic book that contains information
about the book – such as the date of publication, the publisher, the
Library of Congress number, etc.
If, on that page, you see the word [“ibooks” / “ebooks”] what company
or companies would you think had made the book available? Please
enter your response in the box below. The box will expand as you type.
If you think you would have no idea, please feel free to say so.
In response to this key question, 55% of Test Arm respondents named either
Apple or iTunes (and no other company) compared with only 2% of Control Arm
respondents. Using a conservative reading of Apple source attributions
(i.e. excluding responses that were merely speculative or suggestive of Apple),
the net percent of unique Apple/iTunes source attributions is 53% ± 6% (ρ=.05),
meaning that we can say with 95% confidence that the true value lies between
47% and 59%. This number is literally and statistically identical to the results of
the prior “iBooks” confusion survey.
If we take a more inclusive approach and count as confused the percent of Apple
responses that were merely suggestive but not definite (“maybe Apple”) or were
part of dual company mentions, the net source confusion calculation produces a
slightly higher number: 59% minus 8%, or 51% ± 6%. This number, too, is
statistically unchanged from the corresponding figure in the prior survey.
(Table II-3 below)
-3-
TABLE II-3
Q.1a: Companies Named As Making Book Available
Test Arm
ibooks
(294)
Control Arm
ebooks
(294)
%
%
Apple or Apple + iTunes
53
2
iTunes only
2
--
Sounds like Apple but reluctant to commit
.3
--
Multiple companies including Apple (and/or iTunes)
4
6
Total Apple/iTunes mentions (net)
59
8
ibooks mentioned with other companies (but no specific
mention of Apple)
.3
1
Multiple companies excluding Apple (and/or iTunes)
6
23
11
34
2
2
ibooks
1
--
ebooks
--
1
The publisher
1
3
Don’t know/Not sure/No specific company
15
22
Other
5
6
(n) =
Internet bookseller or digital company other than Apple
and/ or iTunes (e.g., Amazon, Barnes & Noble, Sony,
Toshiba)
Specific publisher reference (e.g., McGraw Hill, Penguin,
Random House, Simon & Schuster)
*Examples of “other” responses include less specific or relevant comments, e.g., “app store,” “It’s an online
place to get books you wish to purchase.” Also included in “other” are the 22 respondents across both arms
who typed in an uninterpretable response or gibberish – for instance, a string of random letters. These
respondents were not discarded in this or the previous study because the number of such responses is
statistically inconsequential. Their removal from the database would, if anything, have elevated the net
confusion calculation, albeit imperceptibly.
-4-
Among respondents who mentioned Apple or iTunes as the source for
ibooks, the reasons given (Q.2) are consistent with the rather decisive data
trend in Q.1. The vast majority (90%) noted that the presence of “i” is
associated with Apple and Apple products (Table II-4). Another 7%
volunteered as a reason that they know “ibooks” to be an Apple application.
TABLE II-4
Q2: Reasons for Apple Source Attributions
Test Arm
(n) =
Presence of “i” is associated with Apple
(157)
%
90
Aware ibooks is an Apple application
6
Type of e-reader I have
1
A company/companies that I use to download
digital books
1
Source of digital books for downloading
1
Other*
4
* Examples of “other” responses include less specific or relevant comments, e.g., “I really
like that company,” “Because I said so,” “Always new things,” and gibberish.
Illustrative examples of responses include:
“I believe the ebook store of Apple is called iBook”
“Apple has a long successful history with I labeled products and services.
I am writing this on my iPad. I also have iBooks installed here.”
“i prefix is sort of their things (sic), they have a thing called ibooks right
on my phone …”
“Apple brands their electronic books as ‘ibooks’.”
“i in front is apple trademark”
“the i in ibooks and itunes”
-5-
“Apple is associated with the ipod and iphone so when I see ibook it
makes me think that is what they mean.”
“the “i” in ibooks, as that seems to be the branding for Apple’s
technology”
“If I saw ibooks, I would assume that apple had made it available based
on Apple’s tendency to add the letter I to the beginning of product
names, i.e. iphone, ipad, iphone.”
“I would assume it was Apple because all of their wireless products start
with the letter I – iphone, ipod, ipad”
Based on these findings, it is evident that capitalization of the “B” in iBooks had
no bearing on results of the initial survey; consumers attend exclusively to the
letter ”i” in making these source attributions and may or may not even be aware
of whether Apple uses a capital “B.” There can be no doubt that, in the minds of
book readers who make some use of digital devices to read them, “i is for Apple,”
meaning that consumers have been conditioned to attach Apple source
attributions to the “i,” and that even if not familiar with “iBooks” or “ibooks,”
they assume it to be an Apple source signifier. The emerging rule is so powerful
in the minds of consumers that these results may understate the degree to which
actual iBooks awareness played a role in their source attributions.
Given these findings, it is equally apparent that the results of both my surveys
differ from the results of Prof. Nowlis’ survey specifically because of the way we
both choose to measure likelihood of confusion, and not at all because of
capitalization decisions. This objection to my survey is therefore completely
discredited, and we can be free to debate the others.
*
*
*
*
_______________________________________
Susan Schwartz McDonald
-6-
*
December 6, 2012
__________________
APPENDIX A
Survey Materials
(Programmed Screener and Questionnaire)
CONSUMER SURVEY
– Screener –
Thank you for visiting our survey site to answer a few qualifying questions. This survey
is strictly for research purposes only.
It is our policy to keep interviews anonymous and responses confidential. The
information you provide during the interview will be reported in aggregate and at no
stage will your name or any other identifying information be associated with the
information collected. For further information on the privacy policy of National Analysts
Worldwide, you can view our website at www.nationalanalysts.com/privacy/domesticglobal.asp
All questions on each screen must be answered before you move to the next screen, so
please be sure you have answered every question before trying to move forward. On
the next few screens you will be asked a few questions to see if you qualify for this
study. If you qualify, the survey itself should take less than 5 minutes to complete.
PROGRAMMER -- NEXT SCREEN:
We are asking for your personal opinions only. Please do not discuss the content of the
questionnaire, or seek outside opinions as you complete it.
Since the survey is so short, we ask that you complete it in one sitting. The survey will
require less than five minutes to complete, and we ask for your undivided attention
once you begin. Your session will expire if you wait more than five minutes to answer
any question. Once you leave the survey, you will not be permitted to re-enter.
S1.
Are you:
Male
Female
PROGRAMMER:
1
S2.
What is your current age? Please type in.
_________ years old
PROGRAMMER:
SET RANGE TO 10-100
IF < 18 OR > 70 YEARS, TERMINATE
S3.
Which of the following activities, if any, do you engage in on a regular or fairly
regular basis?
Yes
No
Reading
Listening to music
Exercise/sports
Watching movies
Watching TV shows
PROGRAMMER:
1. RANDOMIZE ROWS
2. TERMINATE IF ROW 1 IS “NO”
2
S4.
Which of the following, if any, do you read on a regular or fairly regular basis,
whether in print or digitally/on-line?
Yes
No
Newspapers/news blogs
Books (fiction or non-fiction)
Magazines
PROGRAMMER:
1. RANDOMIZE ROWS
2. TERMINATE IF ROW 2 (“BOOKS”) IS “NO”
S5.
Which of the following have you done in the past 6 months?
Yes
No
Ordered a soft cover/paperback book via the internet
for delivery by mail
Ordered a hard cover book via the internet for delivery
by mail
Downloaded a digital book to a reading device of any
kind, including a smartphone
PROGRAMMER:
1. TERMINATE IF ROW 3 IS “NO”
You have qualified to participate in our survey. Participation will take approximately
five minutes.
Please click “forward” to begin the survey.
3
PROPOSED QUOTAS
SURVEY ARM
TEST ARM
CONTROL ARM
Respondent
Age
Male
Female
Male
Female
18 - 35
41
42
42
41
36 - 50
42
41
42
42
51 +
42
42
41
42
125
125
125
125
TOTALS
4
– Main Survey –
Q1a. Please envision the following scenario, involving a digital/electronic book.
In the scenario we’d like you to envision, you are looking at the particular
“page” of a digital/electronic book that contains information about the book
– such as the date of publication, the publisher, the Library of Congress
number, etc.
If, on that page, you see the word [XX] what company or companies would
you think had made the book available? Please enter your response in the
box below. The box will expand as you type.
If you think you would have no idea, please feel free to say so.
PROGRAMMER:
1. INSERT “ibooks” FOR TEST ARM RESPONDENTS
2. INSERT “ebooks” FOR CONTROL ARM RESPONDENTS
3. ALLOW UNLIMITED CHARACTERS. IF NO TEXT IS ENTERED DISPLAY THE
FOLLOWING ERROR MESSAGE: Please provide a response in the box, even if it is
“don’t know.”
Q1b. Did you specify one (or more) companies in the previous question?
Yes, I did specify one (or more) companies
No, I did not specify any company
5
Q2.
Please explain in the box below what makes you think that the company or
companies you just mentioned would have been the one(s) to make the
book available.
The text box will expand as you type, so please be as detailed as you feel
you need to, in order to give a complete response.
PROGRAMMER:
1. ASK IF Q1b IS ROW 1 (“YES”)
2. ALLOW UNLIMITED CHARACTERS. IF NO TEXT IS ENTERED DISPLAY THE
FOLLOWING ERROR MESSAGE: Please provide a response in the box.
Q3.
We have just one more question for you.
Which of the following do you ever use to read digital books?
Select all that apply.
iPad
1
Other tablet
2
iPhone
3
Other smartphone
4
Kindle
5
Nook
6
Any other
7
PROGRAMMER:
1. ASK ALL
These are all of the questions we have for you today. Thank you very much for your time.
Please click the Forward button to complete the interview.
6
APPENDIX B
Open-ended Response Codes and Verbatims
Open-Ended Response Codes
Codes for Q1a
(Companies Named As Making Book Available)
Codes for Q2
(Reasons for Source Attributions)
1)
Apple or Apple + iTunes
1)
Presence of “i” is associated with Apple
2)
iTunes only
2)
Aware iBooks is an Apple application
3)
Sounds like Apple but reluctant to commit
3)
4)
Multiple companies including Apple
(and/or iTunes)
A company or companies that I use to
download digital books
4)
Big sellers/promoters of digital books/books
5)
Source of digital books for downloading
6)
Source of digital readers
7)
Type of e-reader I have
8)
I know this publisher(s)
9)
ibooks/ebooks is its own company
5)
Multiple companies excluding Apple
(and/or iTunes)
6)
Single digital/technology company other
than Apple and/or iTunes (e.g., Amazon,
Barnes & Noble, Sony, Toshiba)
7)
Specific publisher references (McGraw Hill,
Penguin, Random House, Simon & Schuster)
8)
ibooks
10) It just came to my mind/Don’t know/
Not sure
9)
ebooks
11) Other
10) Gibberish
11) Don’t know/Not sure/ No specific company
12) Other
13) The publisher (generic)
14) ibooks mentioned with other companies
12) Gibberish
Control Arm
Q1a. (Companies Named As Making Book Available)
RespID
Codes
(Q1a)
5
Q2. (Reasons for Source Attributions)
Codes
(Q2).
5
20000009
Amazon, Random House, Simon & Schuster
20000011
Kindle
6
I would assume it would be any of the big publishers of eBooks, not one
company in particular. As a matter of fact, it could very easily be a small
eBook publisher or even self-published, so it is probably an impossible
question to answer.
the media
20000014
ebooks.com
6
I am sure because I ordered one of their ebook lately
3,9
20000022
I don't know.
11
20000024
booksonboard
6
they have interesting books to read
11
20000029
Barnes and Noble, Amazon, The Cloud
5
5,6
20000030
amazon
6
Barnes and Noble has the Nook. I know my mom downloads ebooks
from Amazon all the time.
They have a lot of ebooks
20000032
Kindle, Nook
5
They are the main e-reader companies I know exist.
6
20000042
5
When I think of ebook readers, I immediately think of Amazon Kindle or
nook from Barnes & Noble.
6
20000048
The first words that would come to mind would be Amazon or
Barnes and Noble, though I assume individual publishers publish
ebooks.
apple
1
well they do a lot of those type of apps
11
20000059
Amazon,
6
I buy books from amazon all the time so I am assuming that they may be
listed on the page even if I never really looked.
3
20000060
Its an online place to get books you wish to purchase
12
20000075
2010
10
20000079
Apple
1
Apple makes a lot of electronic stuff.
11
20000082
I think ebooks is a generic
12
20000084
Kindle
6
Kindle is a leader in Ebook marketing
4
20000091
apple
1
because they have all products starting with i,
1
20000093
ebooks.com, dbooks
5
Open-ended Response Verbatims
11
4
1
Control Arm
Q1a. (Companies Named As Making Book Available)
RespID
Codes
(Q1a)
5
Q2. (Reasons for Source Attributions)
Codes
(Q2).
5,6
20000096
kindle, nook ilibrary amazon
20000109
Barnes and noble
6
This is my most popular site for buying books
3
20000114
amazon
6
most known
4
20000118
5
I am an author and my publishing company has informed me of both.
11
20000119
Amazon
Barnes and Noble
Barnes and Noble
6
Barnes and Noble is the only one that comes to mind.
10
20000120
doubleday
6
good company
11
20000124
Amazon.com
6
3
20000132
nook
6
Because almost all of the ebooks I look at and buy are from
amazon.com.
barmes amd moble has a nook which is an ebook
6
20000137
kindle nook
5
because i have used nook and kindle and that is e book to me
7
20000139
the publisher and/or company
13
ramdon house has the most ebooks that i have found
5
20000146
barns and noble
6
its all books
4
20000147
no idea
11
20000164
No
10
20000165
barnes and noble
amazon
ebooks.com
public library
Amazon
5
10
20000184
The Oracle Distributed Database with Integrated Network Service
(ODDIN) is now sending traffic to the EACT system for processing to
the Classified and Unclassified WEBGRAM Systems. Cable traffic is
populating on the Webgram systems.
audacity
20000189
Amazon
6
20000168
20000177
Open-ended Response Verbatims
they all have the tablets where u can order books online
barnes and noble because they are a book company that makes nook
ereaders.
amazon makes the kindle and has biggest selection.
4,6
The Oracle Distributed Database with Integrated Network Service
(ODDIN) is now sending traffic to the EACT system for processing to the
Classified and Unclassified WEBGRAM Systems. Cable traffic is
populating on the Webgram systems.
i have used them to order ebooks
12
When I hear about ebooks, I always hear about Amazon and the Kindle,
so that's the first thing that comes to mind when ebooks are mentioned.
5,6
6
6
3
2
Control Arm
Q1a. (Companies Named As Making Book Available)
RespID
20000195
Codes
(Q1a)
13
Q2. (Reasons for Source Attributions)
Codes
(Q2).
20000202
I am not sure. I would think any of the major publishing companies
would have an ebook section now a days.
amazon
ebay
ddwed
20000218
amazon, project Gutenberg,
5
20000219
mp pnpk h
10
20000220
afsfas
10
fafas
12
20000222
amzon o adobe
5
I think they are the ones that use that technology
5
20000227
Amazon
6
I have no idea.
10
20000233
ePaxs thats all that comes to my mind.
12
because ebooks sounds about right to fit that company i just said.
11
20000239
amazon
6
amazon has just about everything you could want or use.
11
20000243
I have no idea
11
20000252
The hunger game cause its a good book
10
Like i said the hunger game
12
20000257
Have no idea.
11
20000259
microsoft
6
they are awsome
11
20000261
no idea
11
20000269
not sure of the names
11
20000270
microsoft, apple,ibm
4
its one of the largest and best known
4
20000275
Amazon
6
because they sell a lot of e-books .
4
20000288
barnes and noble, amazon
5
they are the most powerful ebook suppliers
4
20000200
Open-ended Response Verbatims
5
they have everything
11
10
edew
12
I know that Project Gutenberg has made thousands of ebooks available,
because I have many of them.
I also expect Amazon to make ebooks available, since they sell the
kindle/kindle fire.
3,6
3
Control Arm
Q1a. (Companies Named As Making Book Available)
RespID
Codes
(Q1a)
6
Q2. (Reasons for Source Attributions)
Codes
(Q2).
5
20000294
i think the book would come from amazon or an online source
20000296
5
i have made purchases from them
3
20000297
ebay
nobles
amazon
6
it is where I order digital books
3
20000298
Kindle
6
I have read alot online about Kindle
6
20000308
Kindle or Nook
5
They are the two most popular ""tablets"" to use when reading e-books
6
20000310
amazon
6
that is the first place i would look when shopping online
11
20000312
no idea
11
20000317
i have no idea
11
20000320
good books
10
20000326
amzon
6
kindle
6
20000335
no idea
11
20000347
Amazon
6
20000358
The companies that make ebooks available are the publishers of the
hard copy books. The ""big six"" and all the smaller publishers. I have
no idea if they digitize the hard copies themselves by hiring
employess in-house to do it for them or if they hire outside
companies to do it for them, but the owners of the ebooks are the
publishers of the 'dtb's (dead tree books).
7
becuse amazon is the only company i know of that sells e-books
I get them for my kindle
3,7
It's pretty straightfoward, but I hope I didn't understand the
question.
In other words, it would be Random House, if Random House
published the paper book, etc.
Who else would make the book available, it certainly isn't the
manufacturer of the e-readers.
As far as out of copyright books go, that's a completely different
story.
Open-ended Response Verbatims
4
Control Arm
Q1a. (Companies Named As Making Book Available)
RespID
20000364
Codes
(Q1a)
5
Q2. (Reasons for Source Attributions)
I really didn't pay attention to who published the books, they are
usually free books that I download from amazon, kindle or ibooks,
Codes
(Q2).
3
20000367
kindle
iBook
nook
all the different publishers that publish ""regular"" books
barnes and noble
20000371
ebooks.com
9
IT'S THE COMPANY I AM MOST FAMILIAR WITH.
11
20000375
Nook
6
This is the E-book I use
7
20000377
11
20000397
I don't know that I have ever noticed where it said ebook. the
company is probably in the first 10 pages
Amazon
6
I ordered the books from Amazon.
3
20000398
kindle
6
because they are an ereader company
6
20000405
nook kindel
5
where i ghet my ebooks from
3
20000414
Barnes and Noble
6
20000415
amazon
6
Have an e reader from this company and have read and bought books
from them
I have a kindle so I automatically think of amazon
20000426
11
20000437
I'm not sure if your asking what companies are making the book
available for sale, or what companies have made it possible through
technology.
Have no idea
20000448
amazon
6
20000450
9
20000461
The book is supplied through ebooks, any number of companies
could make it available.
no idea
11
20000465
amazon I think
20000467
barnes & noble
apple
amazon
Open-ended Response Verbatims
6
3,7
7
11
they are involved in a lot of different products. They sell kindles, etc
6
6
that's the only one I can think of right now
10
4
This is their business model. They publish ebooks as well as music, apps
and all types of products. Amazon opened the internet as a profitable
market, Apple innovates and barnes & nobleis a brick and morter that
has made tthhe transformation
5
5
Control Arm
20000475
amazon
Codes
(Q1a)
6
20000477
publisher
13
20000496
it is a good place to get rare information
10
20000500
I have no idea at all.
11
20000513
amazon
20000518
RespID
Q1a. (Companies Named As Making Book Available)
Q2. (Reasons for Source Attributions)
I order all my ebooks from amazon
Codes
(Q2).
3
all the good news
12
6
it's kindle fire
6
the internet company e-book
6
its one of the ones i see the most
11
20000528
Kindle, Barnes & Noble, Amazon, and Ebooks
5
Because of the history I've had with these companies.
5
20000536
dntg know
11
20000543
dont now
11
20000565
Amazon
6
They are the biggest name I've heard in ebooks
4
20000661
Barnes & Noble
6
Huge selection
4
60000029
no idea
11
60000034
amazon
6
most popular
4
60000054
Barnes & Noble, Amazon Kindle,
5
60000060
Amazon or the library
5
They are who make the books available to purchase for use with the
device I'm trying to read it on.
We have a kindle and order our books either from the library or
Amazon.com
60000063
13
60000066
I really don't know, but I would think the publisher of the book,
whichever company that might be
amazon/kindle or google
5
i have a kindle and i often download books through amazon
60000067
Kindle, Amazon, Nook, Barnes & Nobel,
5
They are who I can get ebooks from
3
60000076
amazon
google
ibooks - apple
4
These are the companies I've used i the past as sources for ebooks.
3
Open-ended Response Verbatims
5,7
3,7
3,7
6
Control Arm
Codes
(Q1a)
4
Q1a. (Companies Named As Making Book Available)
60000105
60000110
I'm not sure I would have any idea, but I imagine that all publishing
companies convert their own products to e-books. Therefore, I
would have to say any publishing company (random house, etc)
would make the book available and it really would not matter to me.
When I think of where to buy ebooks (if that's what your asking),
amazon and itunes are really the only companies that come to mind.
kindle, amazon
60000114
I have no idea
11
60000117
Kindle
Nookbooks
Any number of companies - Apple, personal publisher, Barnes and
Noble, Borders.
5
60000127
Not sure
11
60000130
barnes and noble
6
this is where i receive my ebooks from
3
60000133
Amazon
6
I buy Kindle books on Amazon.com
3
60000145
the publisher
13
60000150
Don't know.
11
60000161
No idea
11
60000170
I'm not sure.
11
60000182
i think its publishing houses, like penguin, random house etc
7
8
60000217
amazon
6
i feel like publishing houses control a book's digital availability. i think it
has something to do with licensing. versus physical copies, whose
availability (number of copies, if any, available in bookstores or other
stores) is more reliant on the demand of bookstores etc (like barnes and
noble, or other booksellers)
becase I have a knidle
60000229
kindle
6
60000231
amazon
barnes & noble
5
It's where the e-book was purchased
5
60000118
Open-ended Response Verbatims
5
4
Q2. (Reasons for Source Attributions)
Codes
(Q2).
RespID
kindle
Because they made the digital reader... Amazon and Barnes & Noble
tend to sell the ebooks for those ereaders.
Any company could make an ebook and they would either publish it
themselves - or if an individual published it, they would have to do it
through a company and give a percentage of the proceeds to them.
6
5,6
11
7
7
Control Arm
Q1a. (Companies Named As Making Book Available)
RespID
Codes
(Q1a)
6
Q2. (Reasons for Source Attributions)
Codes
(Q2).
5
60000243
amazon
60000245
kindle
6
60000253
I have no idea.
11
60000275
amazon
6
60000277
I have no idea
11
60000281
No idea
11
60000282
AMAZON, BARNES & NOBLE
5
THEY ARE THE LEADERS IN EBOOK SALES
4
60000286
kindle
6
i have a kindle so when i order its thru the device
7
60000287
any electronic device, nook, kindle,
5
they are the ones that most people use for ebook reads
6
60000288
TOR
6
I have read books published by TOR.
3
60000318
amazon.com; barnes&noble.com
5
3
60000320
4
60000331
ibooks (Apple)
Kindle (Amazon)
nook (Barnes and Noble)
Amazon
Have downloaded several ebooks through amazon.com and get regular
barnes&noble emails
I buy ebooks and have apps on my iphone, so i indicated the ones I
have.
60000353
i have no idea
11
60000363
no idea
11
60000395
amazon
6
60000413
Amazon
6
Kindle
60000423
Barnes and Noble
6
60000428
barnes & noble
amazon
5
Barnes and Noble because they sell the NOOK so I would believe they
would offer eBooks
I am familiar with the ebooks offered by both Barnes & Noble and
Amazon.
Open-ended Response Verbatims
6
Because you can purchase ebooks through amazon
not sure
10
I own a kindle and order everything through amazon.com
3,7
Because most digital books I read are on the Kindle
3,7
3,7
6
5,6
5
8
Control Arm
Codes
(Q1a)
5
RespID
Q1a. (Companies Named As Making Book Available)
60000437
60000448
Amazon
Barnes & Noble
I would guess that the publisher made the book available to the
retail outlet from which I purchased the book. This would be a retail
outlet such as Barnes&Noble or Amazon.com
60000454
no idea
B&N, Amazon, Microsoft, Google, Local Library
60000465
Codes
(Q2).
4
11
60000455
Q2. (Reasons for Source Attributions)
Leading purveyors of electronic books.
I would say that Barenes & Noble or Amazon.com made the book
available because that is who I purchased the book from. Without them
or a similar retail outlet I would not be able to purchase and receive the
book.
3
5
These are companies I know make e-books available
5
Amazon
6
it is where I get my ebooks
3
60000498
Follett
6
60000499
Sorry no idea
11
60000504
No idea
11
60000519
Apple
1
60000538
No idea. Generally, get ebooks from library web-site.
11
60000545
have no idea
11
60000562
Amazon.com or Barnes & Noble
5
Those are the only companies I'm aware of that do electronic books
60000564
Kindle, Barnes and Noble, Microsoft
5
4,5
60000568
5
60000576
Amazon
Barnes & Noble
Amazon
Those are the companies I am familiar with that are already making
ebooks. Or, they are companies I've seen advertised.
I currently download ebooks from Amazon and one of my co-workers
downloads from Barnes & Noble.
Amazon is where I get my e-books for my Kindle
60000581
Barnes and Noble
6
If they have the hardcover books then they would make them into
E books
11
60000588
no idea
11
60000599
Amazon,Barnes & Noble,
5
Amazon and Barnes & Noble are two of the largest retailers that sell
books.
4
Open-ended Response Verbatims
5
6
I think I may have answered too quickly on the question about
""ebooks"". Poassibly I should have said ""Barnes and Nobles"", as they
seem to have been the first one, or so I think"", with the ebook reader.
6,11
5
3,5
3,7
9
Control Arm
Q1a. (Companies Named As Making Book Available)
RespID
60000611
Codes
(Q1a)
5
Q2. (Reasons for Source Attributions)
60000624
Penguin
Amazon
No idea.
60000625
NO
10
60000644
Random House
Penguin
Scholastic
Kindle
Sony
Adobe, Amazon, Apple
7
They are large publishing companies
5
I have a Kindle I use to read ebooks and think I have heard of Sony also
making books available electronically
Adobe - I have downloaded ""Adobe ePub"" files and have ""Adobe
Digital Editions"" on my computer to read ebooks.
60000660
60000665
I'm really not too sure about the companies that offer ebooks, but the
two that I mentioned popped into my mind.
Codes
(Q2).
10
11
4
4
5,7
3,5,6
Amazon, Apple - Both sell eBooks and have devices designed to read
them.
60000676
No idea
11
60000677
Amazon.com, Barnes & Noble
5
Both companies named are known for having e-books available.
5
60000694
Barnes and Noble
6
They do books
4
60000696
Amazon
6
Amazon is the largest distributor of ebooks.
4
60000704
kindle
6
lots of variety
11
60000715
i am not sure
11
60000728
?
10
60000729
Apple
Amazon
Barnes & Noble
Amazon, MacMillan
4
Those are the companies that I know of that sell ebooks for their
devices.
5,6
5
I've downloaded books from these publishers before.
3
Amazon
Barnes and Noble
Apple
Amazon
4
Those are the companies that I think are most likely to publish an ebook
because they make an e-reader
6
6
Amazon has everything
11
60000767
60000777
60000778
Open-ended Response Verbatims
10
Control Arm
60000781
Kindle
Codes
(Q1a)
6
60000793
Noook
6
60000807
Amazon
6
Maker of the Kindle
60000822
Amazon, Barnes and Noble
5
They provide digital eReaders and a lot of online content
60000825
Nook, Kindle
5
highly advertised
4
60000838
I have no idea haven't really paid attention to that.
11
60000878
I have no idea.
11
60000881
amazon
6
It is the company I am most familiar with. My family uses Amazon for all
of our e-reading.
3
60000898
I have no idea.
11
60000904
amazon
6
amazon seems to be the forerunner in making books available.
4
60000914
No idea
11
60000927
Harper/Collins
Paradigm Publications
I have no idea since so many publishers now issue their books in an
electronic format. It could be any number of publishers.
Random House, Penguin, and all other major (or even small)
publishers. Vendors would include Amazon, Barnes and Noble
7
I have e-books from those publications
.
3
Publishers have rights to the book and the ability to produce
electronically. Amazon and B&N both publish as well as distribute
electronic books.
5
As far as I know, Amazon, Apple, and Barnes & Noble are the major
players in the eBook industry.
4
Q1a. (Companies Named As Making Book Available)
RespID
60000935
60000940
Q2. (Reasons for Source Attributions)
Codes
(Q2).
6
5,6
13
5
60000945
no idea
11
60000947
Amazon, Barnes & Noble, Apple
4
60000948
No idea
11
60000961
Amazon
Itunes
Amazon or EBooks
4
They take the money
11
5
THey are the store that I buy the books from.
3
60000966
Open-ended Response Verbatims
11
Control Arm
Q1a. (Companies Named As Making Book Available)
RespID
60000974
Codes
(Q1a)
5
Q2. (Reasons for Source Attributions)
60000977
Barnes & Noble
Amazon
Kobo
verify for specific books use kobo amazon etc
60000987
none
11
60000989
no idea
11
60001000
I have no idea
11
60001001
google
6
heard about google numerizing books
5
60001021
Amazon, Itunes, Barnes and Noble
4
They are purveyors of electronic content
5
60001026
Not a clue
11
60001050
14
I have purchased ebooks from them.
3
60001059
Barnes & Noble
iBooks
Amazon
I have no idea
60001060
amazon
6
in my mind, they've cornered the market of online distribution
4
60001062
I have no idea
11
60001068
4
They are the only companies I've ever ordered eBooks from
3
60001076
Amazon
Apple
I have no idea
11
60001093
amazon barns and noble
5
6
60001101
5
60001104
Amazon
Barnes & Knobles
amazon
amazon sells kindle and books and barnes and noble has the nook with
there own book formats
I have an Amazon Kindle Fire and I was familiar with the Nook.
6
largest online book retailer
4
60001136
I do not associate the term with a brand
11
60001138
i
10
i
12
Open-ended Response Verbatims
They are the leading companies in e-readers.
Codes
(Q2).
6
5
11
6,7
12
Control Arm
RespID
Q1a. (Companies Named As Making Book Available)
Codes
(Q1a)
6
60001140
kINDLE
60001141
I didn't think ebooks was a brand name.
14
60001153
iBooks
Amazon
no idea
60001161
Amazon
6
60001172
i would think a boook company such as penguin.
7
60001178
not sure. the nook?
6
60001183
Amazon
60001196
Codes
(Q2).
7
11
60001145
Q2. (Reasons for Source Attributions)
Because I have a kindle
I have purchased books from them before
3
11
Since purchasing my Kindle Fire last year I am only aware of purchasing
books for it thru Amazon.
3,7
6
6
i have a kindle and pretty sure they arn't affiliated with the term ebooks
so i thought perhaps it was the nook?
It is the company that I use to buy e books
3
I have a kindle, so I always think of Amazon when I think of eBooks.
6
Ebooks is the term I see on Amazon when I download a book.
3
60001207
Amazon/Kindle
6
4
60001218
5
60001242
I am not quite sure what you are looking for. When I see ebooks, I
think of Barnes and Noble or Amazon.
I have no idea
I feel like Amazon and Kindle are a big part of digital books so I assume
that have a big part in publishing these books.
My first thought is Barnes and Noble because I own a Nook and I also
think of Amazon because I know of the Kindle.
11
60001275
Amazon
6
Because of their Kindle delivery system
6
60001277
Amazon
6
7
60001291
All current publishers
13
I have a Kindle and tend to always think of Amazon when discussing ebooks
Because most books have a hard copy as well as an electronic copy
11
60001325
amazon
6
bnzmh dgahjajsja
12
60001345
5
My Current Source
3
60001381
Amazon
Google
Amazon
6
Pioneer in ebooks
4
60001400
Amazon
6
I have ordered many ebooks from Amazon for my Kindle.
3,7
60001410
apps store
12
???
12
Open-ended Response Verbatims
6,7
13
Control Arm
60001412
Amazon
Codes
(Q1a)
6
60001440
Amazon
6
60001463
no idea
11
60001498
Barnes & Noble, Amazon
5
60001523
barnes & noble
6
60001524
the publishing companies of the books
13
60001532
5
60001534
amazon
Barnes & noble
no idea
11
60001543
amazon
6
I have a Kindel and only get my e-books frm amazon.
3,7
60001550
Barnes and Noble
Amazon
Apple
I would expect that all of the major publishers would have a hand in
translating printed text to electronic text as well as Amazon and
Apple.
amazon
4
The 3 companies I mentioned are all actively involved in providing
ebooks -- Amazon really started it via the Kindle, but quickly thereafter
Apple and Barnes and Noble followed suit.
this is the next likely transition for the printed word and i expect that all
companies wanting to stay in the business would need to make this
transition.
tey seem to casrry a large volume of books
5,6
60001651
Amazon.com,if the book is for a Kindle. But there are a number of epublishers offering ebooks for sale in different formats.
6
5,6
60001671
amazon.com
6
As I said, many publishers both small and large are offering ebooks. I
thought of Amazon first since they really promote ebooks for their
proprietary Kindle ebook reader.
knowledge gained from advertising
60001683
amazon, barnes & noble
5
huge databases
11
60001708
amazon kindle barnes and noble nook
5
e- mail correspondence from companies
4
60001711
Publisher
13
60001714
amazon, nook
5
I order from amazon ebooks
3
RespID
60001551
60001579
Q1a. (Companies Named As Making Book Available)
Open-ended Response Verbatims
4
6
Q2. (Reasons for Source Attributions)
I would have downloaded the e-book on my Kindle Fire.
I have a Nook by Barnes & Noble and I also know other people who use
the Kindle by Amazon.
They sell nook ereader. need to have ebooks available
Because I have ordered from them
Codes
(Q2).
3,7
6,7
5,6
3
11
4
4
14
Control Arm
Q1a. (Companies Named As Making Book Available)
RespID
Codes
(Q1a)
6
Q2. (Reasons for Source Attributions)
Codes
(Q2).
11
60001727
Barnes & Nobel
60001732
Amazon, barnes and noble
5
60001807
barnes and noble
6
I have a Kindle Fire and have ordered e-books on line from Amazon. I
have seen advertisements from Barnes and Noble for e-books.
nook reader
60001858
amazon
6
thats where I bought it
3
60001859
11
60001869
As I understand the term ebook, it just refers to an electronic book
format and wouldn't necessarily indicate a particular company.
I have no idea.
60001888
Amazon, Barnes and Noble
5
4
60001906
barnes and nobles and amazon
5
These are the 2 biggest and earliest players in the ebook world as I know
it.
purchased e books from barnes and nobles
60001908
no idea
11
60001939
fine
10
60001972
No idea
11
60001989
Random House
Doubleday
Little Brown
no idea
7
60001991
60002012
They did not print it They just sold it
3,4,7
6
11
They are large publishing houses and see the value in offering books and
ebooks
3
4,8
11
amazon
Apple
barnes and noble
Amazon
4
They are sources of books that I order
3
6
Amazon sells Kindle, most popular ebook reader
6
5
I have ordered from amazon
3
60002052
amazon
barnes & noble
barnes & noble
6
That is where I downloaded the book from
3
60002070
i have no idea
11
60002085
iBooks
8
It's the one I use.
3
60002024
60002050
Open-ended Response Verbatims
15
Control Arm
RespID
Q1a. (Companies Named As Making Book Available)
Codes
(Q1a)
5
60002093
Amazon, Barnes & Noble, Lulu, Harper Collins, Random House
60002111
5
60002175
Amazon
Barnes & Noble
Barnes and Noble
Amazon
Apple
amazon
itunes
kindle fire
60002205
60002166
60002174
4
Q2. (Reasons for Source Attributions)
I have downloaded from them before
I have the Kindle through Amazon and am aware of the Nook by Barnes
& Noble,
Apple is one of the major companies that has e-readers along with
Amazon and Barnes and Noble
Codes
(Q2).
3
6,7
6
4
they seem to be the ""big players"" in the market
4
6
It is what I have for ebooks
7
amazon
6
they sell a lot of them
4
60002267
The Nook, or Barnes and Noble.
6
5,6
60002281
Guttenberg Project, Amazon, Tease Publishing
5
I have numerous times that Barnes and Noble are publishing books as
well for there Nook platform. So just guessing that eBooks, maybe part
of Barnes and Noble or Nook.
These are the ebook publishers that I know of.
60002309
amazon, barnes and nobels, sony
5
5,6
60002365
Barnes and Noble
Amazon
Amazon
Barnes & Noble
If it said ebook I would tend to think of Sony
5
These companies have a large collection of e books and devices for
them to be read on.
Nook and Kindle
They have e-readers they make and they want to sell the books and
make money
I believe sony has the ereader and not 100% sure but I would assume
they have a hand in the format for the ebook
Associate evokes with amazon kindlr
5,6
Its the only company I can remember that printed books. They might
not do digital books though.
Amazon has been in the ebook business for a long time.
8
60002403
60002417
60002521
5
6
60002525
Amazon
Apple
I have no idea. Penguin Publishing?
7
60002548
I would associate this with Amazon.
6
60002571
Kindle or Nook
5
60002574
60002690
Amazon
6
6
6
11
60002586
When I see the word ""ebook"" I don't associate it with a single
company.
Amazon.com
Open-ended Response Verbatims
4
5
6
4
They get to decide which books get put in their online store for digital
books.
5
Amazon makes the Kindle, which reads eBooks
6
6
16
Control Arm
Q1a. (Companies Named As Making Book Available)
RespID
Codes
(Q1a)
1
60002692
Apple
60002725
For distribution I would think Amazon first, in part because I typically
read ebooks on my Kindle, and barnes & Noble second.
For publication, no company comes to mind.
5
60002766
no idea
If ebooks wasn't capitalized, I'm not sure that I would think it was
any company. I assume the Publisher name would be on there, and
potentially the seller, but I'm not sure what ebooks would be. Maybe
the company that digitizes the books?
Not really sure. I don't look at that page often.
Codes
(Q2).
11
60002804
Q2. (Reasons for Source Attributions)
13
60002807
60002876
barnes and noble
Kindle
Open-ended Response Verbatims
Amazon and Barnes & Noble are two of the largest ebook distributors so
there is a pretty good chance they would have sold the ebook. Also, I
have a Kindle and read ebooks on that, so naturally what I read on that
will likely come from Amazon.
3,4,7
11
5
I have a nook
7
17
Test Arm
Q1a. (Companies Named As Making Book Available)
RespID
Codes
(Q1a)
1
20000012
apple
20000016
Simon and Schuster
Bella Books
7
20000023
6
20000027
amazon
and i am not really sure
Ipad maker
20000028
no
20000035
I would like it very much ...making it feel real an that my ibook is
important and counted for
Apple
20000046
apple
20000051
Codes
(Q2).
1
10
20000031
Q2. (Reasons for Source Attributions)
I read many new fiction books that are published by Simon and
Schuster. They are a huge publishing company. I also said Bella Books
because I have just started reading books published by them.
Amazon makes the Kindle and it was one of the first popular e readers
8
6
Because Ipad make always puts a I infornt of the product like example
""Ipod""
1
12
amazon
11
1
1
1
Apple's products always begin with a lowercase ""i"" in front of the
product name i.e. iPhone, iPad, iPod, etc
apple is associated with itunes so it seemed logical
1
very cool to see so
10
the best of the best
12
20000052
apple
1
most things associated with apple start with i
1
20000061
Amazon Apple Barnes & Noble
4
4
20000067
Apple. Most things that start with a lowercase i are by Apple.
1
20000069
i don;t know who is ibooks
11
These three companies are first that came to mind when thinking of
book publication/merchandising, and more specifically, electronic media
publication.
Apple computers usually are the ones selling products that start with a
lowercase i.
i don't know who is ibooks
10
20000076
Apple
1
they are the company that is better known for i items
1
20000077
apple
1
I in front is apple trademark
1
20000089
good
10
20000090
apple
1
apple have all products starting with i
1
20000098
Apple
1
They name things Ithing alot Such as Itunes.
1
20000117
IHome or Apple
1
Due to the products already on the market. Apple makes Ipads,
Iphones, ITouth, IPods. IHome makes platforms for using these
devices...such as docks, speakers, etc.
1
Open-ended Response Verbatims
2
the i at the beginning of the name
1
18
Test Arm
Q1a. (Companies Named As Making Book Available)
RespID
Codes
(Q1a)
11
20000121
dont know.
20000133
Apple
1
20000140
self published.
i dont know not familar
11
20000150
i have no idea
11
20000155
Amazon.com, Apple, Barnes and Noble
4
20000156
itunes
2
20000157
dont know
11
20000158
IBM
6
20000163
i dont know
11
20000167
amzon
20000194
Codes
(Q2).
12
20000141
Q2. (Reasons for Source Attributions)
usually the i designation is associated with an Apple device
1
Amazon and Barnes and Noble both sell e-readers (and e-reader apps
for iOS and Android) and e-books. Apple uses the ""i"" prefix for almost
every product they sell.
the i in ibooks and itunes
1,6
I really like that company
11
6
because amazon sells books
4
Tate publisher
7
I had read so many books from this publisher
8
20000196
no idea
11
20000198
to be honest, i wouldn't have a clue
11
20000201
Apple because of i its like there trademark
1
i is apples trade mark since the ipod on to the iphone and on to the ipad
1
20000204
Apple
1
1
20000209
apple
1
Apple is associated with the Ipod and Iphone so when I see Ibook it
makes me think that is what they mean.
ibooks is made by apple for apple products
2
20000214
appple
1
because when there are products like ipod ipad etc i think of apple
1
20000215
I would think that Apple made the book available
1
Because Apple always puts the letter i before their products - iphone,
ipad, imac. it makes sense that they would but an i before books if they
made the book available
1
Open-ended Response Verbatims
1
19
Test Arm
Q1a. (Companies Named As Making Book Available)
RespID
Codes
(Q1a)
1
20000224
by apple company
20000229
apple
1
20000231
I have no clue. I skip what is not important such as that.
i have no idea
11
20000234
Just something
10
20000238
would believe it to be an Apple based company
1
20000240
Apple
1
20000245
If I saw the word ibooks, I'd assume apple had made it available.
1
20000246
an internet e book company of some sort such as amazon
20000253
Codes
(Q2).
2
11
20000232
Q2. (Reasons for Source Attributions)
I've recently discovered iBooks Author, and I think it holds tremendous
potential in allowing us to easily create new, interactive content for the
iPad. I know that the exported .ibooks files for iPad can only be
displayed in the iBooks app, but I'm wondering if anyone knows if it
would be possible to push/pull/track usage of the iBooks on our sales
reps' iPads. Also, would there be a way to alter our content
management app to run certain content through the iBooks app?
because apple makes the products with an ""i"" preceding the product
name
1
the ""i"" in ibooks, as that seems to be the branding for Apple's
technology
Apple adds I to their products Iphone, Ipod, Itunes, etc
1
1
6
If I saw ibooks, I would assume that apple had made it available based
on Apple's tendency to add the letter I to the begining of product
names, i.e. iphone, ipad, iphone.
that company deals in selling digital books
5
i just want bc
10
well, just something
12
20000258
Apple
1
ibook resembles iphone or itunes.
1
20000267
Apple
1
1
20000274
Apple
1
the use of the letter ""i"" in the type of book reminds me of Apple's
iPhone, iPod, and old iBook laptop
Because I said so.
11
20000278
I would say it would be apple
1
20000281
Apple
1
ibooks sounds like iphone
1
20000287
Apple
1
Apple uses an *i* before many of their products: ipad, ipod
1
20000291
Apple, Google, Microsoft, Amazon
4
Those are all companies that already sell ebooks and have created the
ebook as a publishing option.
5
Open-ended Response Verbatims
1
20
Test Arm
Q1a. (Companies Named As Making Book Available)
RespID
Codes
(Q1a)
6
20000293
barns and nobles
20000295
publisher
Apple
1
20000311
kindle
20000315
Codes
(Q2).
11
13
20000305
Q2. (Reasons for Source Attributions)
barns and nobles seem to come out with all the latest in newest
technolorgy
1
6
since it began with I-, it reminds me of the I-phone, I-pad and other
apple products
download book site
The APPLE co
1
Apple has the IPod and IPad and Itunes
1
20000316
I don't know.
11
20000321
7
many hardcover and paperback book companies also make for example
kindle books available as well for purchase
5
20000323
ibooks or ebooks - electronically digital book companies or the usual
book companies like mcmillan,thomas nelson, thorndike-chivers, etc
who now also make digital copies of their books available
apple
1
digital books
5
20000324
none
11
20000329
apple
1
always new things
11
20000334
mature
10
women
12
20000352
Apple
1
Because the ""i"" in front of books would be Apple's signature.
1
20000355
amiazon
6
They distribute lots of books
4
20000356
Apple or amazon
4
11
20000361
I would assume it was Apple that was making the book available.
1
20000365
kindle, nook, barnes and nobles
5
20000372
Kindle Fire, Nook, Amazon.com, Local library
5
20000392
apple
1
because apple makes ipads in which you can read so why not makes
ibooks available
An I Book to me would make sense to be put out by Apple to go with its
I Pads.
all of these companies are either e reader companies or sell a product
that provides e reader content
I currently use and they have a large variety available. Any book I have
ever wanted is always there
ordered from them before
20000393
Apple
1
Open-ended Response Verbatims
I would assume it was Apple because all of their wireless products start
with the letter i - iphone, ipod, ipad.
5
1
5,6
3,7
3
1
21
Test Arm
20000395
great
Codes
(Q1a)
10
20000401
apple
1
i phones, i pads, etc. are Apple products
1
20000402
apple
1
iphones, ipad
1
20000408
iTunes
2
use apple often - have iPad
7
20000410
kendal
12
11
20000419
AMAZON
6
Sorry, I misunderstood last question,
I think of WWM download, that is where I get my books from the library
I have seen it on the website.
11
20000427
Apple
1
Apple is ""i"" everything.
1
20000435
apple
1
Due to use of ""I"" in the wording
1
20000436
Apple
1
most likely to have it if it's new & high tech
11
20000440
Apple
1
trade mark: iphone, ipad
1
20000443
i have no ideas
11
20000447
internet
12
20000457
apple
1
The i in ibooks. Apple ipad, ipod, etc.
1
20000458
5
I use Audible and Librevox books
I know people who use Kindle books
3,6
20000463
Audible
kindle
librevox
On the back cover and on the first page inside the book
12
20000471
No Idea
11
20000472
apple
1
It sounds like the ipod, ipad, or iphone
1
20000489
Amazon
6
I have a Kindle and that's where my books are from.
7
20000497
apple
1
It is my opinion that the Apple Corp. would be responsible for ibooks
since it has the names ipad, iphone, and ipod.
1
Q1a. (Companies Named As Making Book Available)
RespID
Open-ended Response Verbatims
Q2. (Reasons for Source Attributions)
Codes
(Q2).
22
Test Arm
20000507
Apple
Codes
(Q1a)
1
20000523
apple
1
20000533
5
20000542
amazon.com
barnes and noble
Amazon, B Dalton, Apple, Borders
4
20000573
adsadds
20000665
20000667
Q1a. (Companies Named As Making Book Available)
RespID
Q2. (Reasons for Source Attributions)
Because Apple, in particular, Steve Jobs created the ""i"" products such
as iphone, ipod, ipad, etc. Besides, unless the device is an ""i"" device,
ibooks are typically not downloadable.
Codes
(Q2).
1
10
because i know that these companies offer ebooks i have purchased
ebooks from them befor
It is common knowledge that these establishments participate in the
distribution of ibooks.
sadsad
12
scholastic
7
leading maker of books for all ages
4
8
5
They are companies that make devices for reading ibooks
6
60000052
I probably would assume that if I see the word ibooks on the page
that contained the date of publication, the publisher, etc. that
""ibooks"" would stand for the company who published the book.
Kindle
Nook
Apple
1
I believe the ebook store of Apple is called iBook
2
60000062
I do not know.
11
60000074
Apple
1
60000080
I really dont know
11
60000100
apple
1
The i before books is apple's signature marketing tool
1
60000102
no idea
11
60000106
Apple
1
1
60000123
Apple
1
I thought Apple because that company brands everything with ""i"" in
front of it.
Apple has similar named products
60000125
Apple is the first to come to mind, though they hardly have a
monopoly on the use of ""i"" in front of words.
1
1
60000139
amazon, barnes and nobles, apple
4
It's Apple's gimmick to label their products iSomething-or-other, but just
because that's what they do doesn't mean that no other company can
or should.
they sell digital books and apple cause of the i in ibook
60000024
Open-ended Response Verbatims
3
5
1
1,5
23
Test Arm
Q1a. (Companies Named As Making Book Available)
RespID
Codes
(Q1a)
1
Q2. (Reasons for Source Attributions)
Codes
(Q2).
1,2
60000141
Apple
60000167
Macintosh
1
60000174
1
I would assume Apple was in some way associated with the book
because they seem to be naming most of their products with an ""i"" at
the beginning (iPad, iPod, iMac, etc.).
1
60000180
If I saw ""ibooks"" on the information page of a book, I would think it
was being published only in electronic form by a publisher who
specialized in digital books. Also, based on other electronics
available on the market, I would associate ""ibooks"" with Apple.
I would think that Apple had made that book available
1
I chose Apple because they have I in front of several of their devices
such as the Ipod, Imac, and Itv
1
60000208
not sure
11
60000221
Apple
1
Because it started with i
1
60000222
apple
1
i
1
60000237
Apple
1
Anything with ""I"" in the title makes me think of Apple.
1
60000256
Apple
1
Because anything that starts with ""i"" is made by Apple or so I believe.
1
60000289
Apple
1
Because everything for APPLE has an ""i"" in front of it
1
60000294
barnes and noble
6
5
60000302
Apple
1
I think that that is Barnes and Nobles, not amazons name for books for
e-readers.
anything that starts with an ""i"" indicates an Apple product.
1
60000317
apple
1
because it sounds like ipad, iphone, ipod
1
60000329
apple
1
because it starts with ""i""
1
60000338
No idea
11
60000351
no idea
11
60000352
apple
1
1
60000358
Apple
1
ibook, I would generally link to Apple. If it was worded w/out the ""i"", I
would relate it any other company that provided digital books.
anything with i at the start is associated with Apple, now other
companies do make items for the Apple and they might name their
product iXXX, don't do that
Open-ended Response Verbatims
iBooks is Apple's method for ebook delivery, and the name is similar to
other Apple products, including ""iMac"" and ""iPad"".
Apple always uses the (i) in their products.
1
1
24
Test Arm
Q1a. (Companies Named As Making Book Available)
RespID
Codes
(Q1a)
1
Q2. (Reasons for Source Attributions)
Codes
(Q2).
1
60000360
apple
60000361
amazon or barnes&noble
5
they are the 2 biggest e book companies tjhat i know of.
4
60000365
apple
1
""i"" at the beginning of anything for sale usually indicates it's some sort
of product sold by apple, such as iPhone, iPad, etc.
1
60000367
no idea
11
60000380
apple
1
1
60000385
Apple
1
i followed with any term makes me think of apple products Iphone I pad
etc
The ""i"" in front of the book just makes me immediately think of Apple.
1
60000401
Apple
1
The 'i' attached to any product makes me think it is an Apple product.
1
60000405
1
60000421
amazon
6
usually anything that says ""I"" anything is associated with apple or
itunes
i=apple, like in ipad
I=internet books like amazon
my e-reader
1
60000417
I would think of Apple or Itunes if i were to see the word ibook on a
digtal book.
apple, amazon
60000425
Apple
1
iBooks - iTunes, iPhone - by Apple
1
60000431
apple
1
becasue ebooks is an amazon word
11
60000432
no idea
11
60000443
apple
1
the i in the ibook
1
60000452
Apple
1
Because the prefix ""i"" was used. I thought of Apple.
1
60000456
PROBABLY APPLE -
1
When I see ""i"" as a prefix, I think of Apple products - like the iPhone.
1
60000458
It would be Apple
1
The term I-book is associated with the company Apple. Just like I-tunes
for music
1
60000475
I would have no idea.
11
60000488
apple
1
Apple in recent years has started most personal electronics with 'I' at
the start of the name.
1
Open-ended Response Verbatims
4
Iphone makes me think its an apple product
1,5
7
25
Test Arm
Q1a. (Companies Named As Making Book Available)
RespID
Codes
(Q1a)
6
60000508
the original publisher of a regular book; books that are only
published in digital format, often Amazon.
60000511
amazon, allen library, microsoft
5
60000512
Simon & Schuster, Penguin
7
60000525
5
60000539
nook
kindle
I have no idea
apple
1
60000582
Don't know
11
60000583
Amazon
Barns and Noble
5
60000592
Apple
1
Codes
(Q2).
3
11
60000566
Q2. (Reasons for Source Attributions)
60000602
1
60000616
Because of the small i in front of books, it would lead me to believe it
is from apple.
Apple
60000638
Apple
1
60000651
I would think of Amazon, Google or B&N. However, they only
provide the book it is the publishers who decide which should be
available as ebooks (at least that is my understanding).
5
60000664
Apple. Apple loves to have things as ""i"" something
1
60000669
Apple
1
Open-ended Response Verbatims
1
I buy most of my digital books from Amazon; but, in the case where a
hard or softcover format is available from the original publisher,
Amazon tells me that the publisher retains all rights and controls
distribution. In the case where Amazon is making the book available,
and it is only available in the digital format, I am assuming that Amazon
has chosen to make the book available. I know authors who have had
books chosen for digital distribution by Amazon, also.
amazon has the kindle
allen library scans geneological books
microsoft scans books & art
I recently down loaded a book that I knew was published by Simon &
Schuster. It is being read for an author event.
they are the digital books/tablets that I have. I actually did not specify
the companies but the book names.
When I think of iphones I think of apple
I have a Kindle and order ebooks from Amazon.
I know Barns & Noble has the Nook, and I could order ebooks through
them.
6,11
3
7
1
3,6,7
1
The ""i"" in ibook reminds me of the ""i"" iphone and ipad and ios.
I beleived it was provided by Apple due to the small i in front of book.
Everything they do is i-something. It's gotten kind of stupid, to be
honest.
The I before the word signifies apple brand
1
1
1
I believe that it is published who have the final say on which books
should be sold as ebooks and which should be paper-versions only. It is
also the publishers that have a say in the pricing (although the recent
rulings in Amazon's favor seem to give distributors some ability to
influence prices). The publishers control this because they own the
rights to publish the material (or sometimes even the material).
the ""i"" in ""ibooks"" reminds me of apple
11
The branding for that company has made all their product recognizable
by the prefix on all their items
1
1
26
Test Arm
Q1a. (Companies Named As Making Book Available)
RespID
Codes
(Q1a)
4
Q2. (Reasons for Source Attributions)
Codes
(Q2).
4
60000670
Amazon, Apple, Google
60000690
Apple.
1
Apple starts everything with i.
1
60000697
apple
1
1
60000701
5
60000730
I would think Amazon, Barnes & Noble, or Google. I really have no
idea who/how e-books are published, just that they're mainly read
on Amazon, Google, or Barnes and Noble devices (at least I think
B&N makes the Nook). I read mine on my Amazon Kindle and on my
Android phone (usually through a Kindle app but sometimes straight
from Google).
Apple
apple is famous for its ""i"" products so naturally anything with the ""i""
before it makes it seem like an apple product, even if its not and the
company is just trying to cash in on that brand recognition
As I mentioned in my previous answer, I really have no idea how/who
creates e-books, I've just always assumed that the makers of the reading
device were the ones who made the book available since the two I use
(Amazon and Google) seem to have almost complete control over the
available library (especially Amazon).
1
The i is their catch-name.
1
60000731
Apple
1
1
60000732
Apple
1
because that's how Apple markets their products: iPhone, iPad, etc. So
iBook naturally makes sense that it would be Apple
Apple names all of its products with an ""i"" in front of the name
1
60000734
5
because they have digital books
5
60000744
nook
kindle
apple
1
Apple often places the letter ""i"" in front of their products.
1
60000753
Apple
1
1
60000758
apple
1
Apple has the iphone, the ipad so I would think of them when I read
ibook.
they name all their products with an ""i"" something.
60000762
no idea
11
60000788
I don't know, amazon?
6
They are big in the digital world and make the kindle.
60000798
Apple
1
Apple's products begin with the ""i"" as in iTunes, iPhone, iPod, iPad,
iTouch, etc. It is part of their branding.
1
60000802
Many different publishers make the book available as an ibook.
13
60000817
Apple
1
1
60000819
apple, because I associate the ""i"" prefix with apple (ipad, ipod,
etc.)
1
the ""i"" attachment before any word usually makes me think of Apple
because of their trend of using that to denote any of their technology,
like ipad,ipod, etc.
apple, because a lot of their products use the 'I' prefix (Ipod, Ipad, etc)
Open-ended Response Verbatims
They have stores selling the books. So they would act as a ""publisher""
3,6
1
4,6
1
27
Test Arm
Q1a. (Companies Named As Making Book Available)
RespID
Codes
(Q1a)
1
60000833
Apple
60000854
NOOK, KINDLE
5
60000862
I have no idea.
apple
1
60000892
barnes and noble
6
60000915
itunes
2
60000918
1
60000922
I would associate ""ibook"" with Macintosh (since they're ""ieverything"").
I do not know.
11
60000924
no idea
11
60000929
Apple
60000931
Codes
(Q2).
1
11
60000883
Q2. (Reasons for Source Attributions)
Anything with ""i"" in it is copyrighted by Apple.
NOOK and KINDLE have a large selection and are the only types of
ibooks I can think of.
5,6
apple seems to have cornered the ""i-prefix"" for their products and
services
1
Because Apple has the corner on the ""i-this and i-that"" market.
1
1
Ibooks.....Itunes......Apple
1
maybe apple
3
simply the spelling of the name ibook
1
60000938
apple
1
.
12
60000942
apple, amzaon, google
4
tehy seem to be the foremost leaders on online book delivery
4
60000956
simon schuester, random house
7
book publisher
8
60000959
Apple
1
ibooks sounds just like ipad and iphone, both exclusive Apple products
1
60000963
Nook
6
That's who I use.
7
60000994
Apple
1
Apple uses the ""I"" with many of their products.
1
60001009
amazon
6
60001019
.......
10
..............
12
60001035
Apple
1
The 'i' symbol identifies Apple (iPad, iPod, iPhone, etc.).
1
Open-ended Response Verbatims
28
Test Arm
Q1a. (Companies Named As Making Book Available)
RespID
Codes
(Q1a)
1
Q2. (Reasons for Source Attributions)
Codes
(Q2).
1
60001046
apple
60001054
I have no idea
11
60001065
Barnes and Noble
6
Nook Tablet ibook
6
60001070
Barnes and Noble
6
All of the books I get are from Barnes and Noble.
3
60001081
Apple
1
60001085
Apple
1
60001087
apple
1
60001100
I have purchased books from Peguin books and recently I have been
getting a lot of new books from Smashmouth Publishing.
7
60001110
Amazon
6
60001119
No idea
11
60001122
I don't know any company that makes iBooks.
11
60001131
Apple
60001143
apple has iphone imac itunes
Apple has a long successful history with I labeled products and services. I
am writing this on my iPad. I also have iBooks installed here.
the ""i""
1,2
1
Smashmouth Publishing seems to cater specifically to electronic
publishig. While Penguin has obviously expanded their publishing to
include electronic, since I have been purchasing paperback and
hardcover books from them for years.
Amazon is a company I buy all my digital books from. Thats why I
thought of it.
8
1
When something starts with ""i"" it makes me think of Apple
1
4
because I have ordered books from those 2 companies beforehand
3
60001156
apple
amazon
apple
1
use of ""i"" before type of media
1
60001168
itunes
2
because of the name
1
60001184
6
60001194
I expect publishers to use google staff or the like to get their books in
ibook format
Barnes and Noble
6
I've ordered from them before
3
60001211
Barnes & Noble
6
It is the only one I could think of.
10
60001223
Apple
1
I said that because of the lower case 'i' in front of the word, which is
associated with Apple
1
Open-ended Response Verbatims
3
29
Test Arm
Q1a. (Companies Named As Making Book Available)
RespID
Codes
(Q1a)
1
Q2. (Reasons for Source Attributions)
Codes
(Q2).
1
60001232
apple
60001238
amazon
6
i think of amazon because I have a kindle
7
60001251
amazon
6
I have ordered from them
3
60001257
Apple
1
i is associated with apple products.
1
60001295
Apple
1
The i prefix.
1
60001302
1
11
8
60001336
Apple
no idea
a company named ibooks, inferring that it does business online, not
print
amazon.com
6
because I have a Kindle, and get my digital books from amazon.
60001355
Apple
1
60001365
Barnes & Noble, Amazon.com
5
Apple seems to have dominated the term ""ixxx"" for their products
such as iPad, iPhone, iPad. Thus, it seems a logical leap to think thay
would co-opt iBooks for their branding.
I get books for Nook and Kindle from them
7
60001371
no idea
11
60001387
amazon.com
6
Amazon sells e books
5
60001429
Apple
1
1
60001451
apple
1
because all of the other products are named with an i - iphone, ipad,
ipod, etc.
I = apple
60001453
Apple
1
1
60001454
14
60001512
IBooks
Kindle
Apple
App;e is associated with products with ""I"" in the name such as iphone
and itunes
Word of mouth.
60001525
amazon
6
60001538
apple
1
60001311
60001321
Open-ended Response Verbatims
1
with the i logo, it made me think apple products.
Apple tries to have all their products be iSomething even though others
sometimes use the i prefix.
they were the vendor
iPad = apple
iPod = apple
ibook seems in the pattern, so probably apple
3,7
1
1
11
1
11
1
30
Test Arm
Q1a. (Companies Named As Making Book Available)
RespID
Codes
(Q1a)
11
Q2. (Reasons for Source Attributions)
Codes
(Q2).
60001623
no idea
60001640
Apple iTunes
1
60001659
I have no idea.
11
60001688
Amazon, Apple, Barnes & Noble, Google, The Gutenberg Project
4
60001694
Amazon
6
I have bought e-books from Amazon and from Apple. Just know about
the others.
I always buy ebooks from them
60001707
Apple
1
anytime i see ""i"" in a description I think of Apple
1
60001715
apple
1
the reference ibook is like iphone or ipad
1
60001723
Apple
1
apple's use of ""i"" on their various products.
1
60001739
no idea
11
60001755
Probably iPad. . .My ebook reader does not say that.
2
I listed iPad because of the ""i"" at the beginning of the word.
1
60001759
Apple
1
I is synonomous to Apple
1
60001761
Amazon or Barnes and Noble
5
They both have e-readers
6
60001766
amazon
6
I use them
3
60001779
1
the ""i"" denomination cf ipad, itunes,ipod, imac etc.
1
60001799
ibooks suggests to me that is is supplied by Apple via the itunes
system
Apple
1
Apple puts ""i"" in front of anything they want to market
1
60001821
anything with the prefix i I associate with apple
1
everything from apple begins with ""i""
1
60001822
Amazon
6
Amazon seems to have a lot of ebooks
4
60001835
Apple
1
Apple uses 'i' in front of their products like iPod, iPad, iPhone.
1
60001849
Apple
1
the 'i' in the name
1
Open-ended Response Verbatims
It seems like Apple has trademarked or copywrited all the ""i"" stuff, but
I know that is not true. Nonetheless, that is who always comes to mind
when I see ""i"" before a word like book. Who knows, they'll probably
come up with an ""iEye""!
1
3,5
3
31
Test Arm
Q1a. (Companies Named As Making Book Available)
RespID
Codes
(Q1a)
1
60001897
Sounds like something from apple
60001901
barnes and noble, amazon
5
60001907
No idea
Apple
60001961
Codes
(Q2).
1
11
60001948
Q2. (Reasons for Source Attributions)
the word ibook sounds a lot like ipad made by Apple
both are leaders in ereaders
6
1
Because iBook is similar to iPad
1
Apple
1
I have an iPad and the ebook app for the iPad is ibook. I've never
purchased a book from Apple, but I've downloaded other books and
that is the default if it is not a Kindle or Nook book.
2
60002018
I have not idea?
11
60002022
I would think that it came from Apple.
1
I'm going by the ""i"", as in ipad, iphone.
1
60002044
apple
1
1
60002097
apple, since their products start with a lowercase i.
1
since the iPad, and iPod are made by apple, a book that is made for
digital reading from apple may have the same i preceding the word
book.
Because Apple products start with the lowercase, i.
60002099
Apple
1
60002124
Apple
60002155
1
1
I have associated the small ""i"" before an electronic gadget with Apple
products
I am use to Apple using ""i"" before words.
1
Apple
1
most of their products begin with ""i"", such as ipod, ipad
1
60002169
amazon, apple, google
4
5
60002214
iTunes/Apple
1
60002227
Apple
1
60002275
Apple
1
because it sounds like a digital book that any of these companies are in
the market of producing
Apple has such a lock on the iDevice iSoftware names that they go after
anyone who tries to use it.. so i think apple.
i prefix is sort of their things, they have a thing called ibooks right on my
phone...
The name iBooks
60002295
Apple
1
60002324
itunes
2
60002348
apple
1
Open-ended Response Verbatims
Ibooks sounds like it would be associated with apple due to it follows
the same product line as the ipad and iphone
the ""i"" for ibooks... itunes... yeeeeah
because anything associated with i anything is usually properitary to
Apple
1
1
1,2
1
1
1
1
32
Test Arm
60002389
Apple
Codes
(Q1a)
1
60002477
Apple
1
Because all apple related media begins with the ""i"" logo
1
60002502
amazon
6
thats who I buy all my digital books from
3
60002534
apple
1
iKnow
12
60002536
Tor, Amazon, McMillian, Simon & Schuster
5
Because they publish books
4,8
60002559
don't know have no idea
11
60002594
Apple
1
Use of the letter ""I"" in the name
1
60002653
apple
1
all their products are i-soething
1
60002735
1
Apple owns the trademarks to a number of 'i-' products, even if they're
not a content company.
Apple brands their electronic books as 'ibooks'.
1
60002821
I would assume the publisher made the book available through
Apple's iBookstore.
Apple
60002848
Apple
1
Apple seems to be associated with everything ""i"". However, there's
would have a capital 'B' as in ""iBooks""
1
60002890
no idea
11
60002895
Apple
1
They have i-everything
1
60002999
no idea
11
60003006
No idea
11
60003014
don't really know, might think it is a digital version from barnes and
nobles or another book store
This is a total guess but I would say Apple since they have the
Iphone, IPad, Ipod and Itunes. Makes sense their books would be
called Ibooks
6
makes sense that barnes and noble would expand into this market
5
1
As mentioned the name Ibook. All of apples products start with the
letter I including Itunes
1
Q1a. (Companies Named As Making Book Available)
RespID
60003016
Open-ended Response Verbatims
1
Q2. (Reasons for Source Attributions)
iBooks is an Apple product.
Codes
(Q2).
2
2
33
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