Chosen Figure LLC v. Prabal Gurung, LLC

Filing 35

ORDER adopting in part 31 Report and Recommendations. For the foregoing reasons, the Court SUSTAINS IN PART and OVERRULES IN PART Chosen Figure's objections and GRANTS IN PART and DENIES IN PART Chosen Figure's motion for a defau lt judgment. The Clerk of Court is respectfully directed to enter a default judgment against Prabal Gurung permanently enjoining Prabal Gurung from displaying Chosen Figure's photograph without a license on Prabal Gurung's Facebook accou nt or any alternative medium under its control, and awarding Chosen Figure $1,500 in damages, $3,937.50 in attorneys' fees, and $457 in costs. The Clerk of Court is further directed to close the case. SO ORDERED. (Signed by Judge Analisa Torres on 3/10/2025) (vfr) Transmission to Orders and Judgments Clerk for processing.

UNITED STATES DISTRICT COURT
SOUTHERN DISTRICT OF NEW YORK
CHOSEN FIGURE LLC,

USDC SDNY
DOCUMENT
ELECTRONICALLY FILED
DOC #: _________________
DATE FILED: 3/10/2025

Plaintiff,
-against-

23 Civ. 8657 (AT) (GS)
ORDER

PRABAL GURUNG, LLC,
Defendant.
ANALISA TORRES, District Judge:

Plaintiff, Chosen Figure LLC (“Chosen Figure”), a photography business, brings this
action against Defendant, Prabal Gurung, LLC (“Prabal Gurung”), a clothing brand, for
displaying Chosen Figure’s photograph in a Facebook post in violation of the Copyright Act, 17
U.S.C. § 101 et seq. See generally Compl., ECF No. 1. Before the Court are Chosen Figure’s
motion for a default judgment, a report and recommendation (the “R&R”) from the Honorable
Gary Stein recommending that the Court enter a default judgment against Prabal Gurung for
failing to appear in this matter, and Chosen Figure’s timely objections. Mot., ECF No. 22; R&R,
ECF No. 31; Objs., ECF No. 34. For the reasons stated below, Chosen Figure’s objections are
overruled in part and sustained in part, and Chosen Figure’s motion for a default judgment is
granted in part and denied in part.
BACKGROUND 1
Chosen Figure alleges that Prabal Gurung committed direct copyright infringement when
the clothing brand, without license from Chosen Figure, posted a photo of musician Camila
Cabello taken by Chosen Figure to Prabal Gurung’s Facebook account with the caption:

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The Court presumes familiarity with the facts and procedural history of this action as detailed in the R&R and
therefore summarizes only the key facts here. See R&R at 2–6.

“[Camila Cabello] looks fantastic wearing [a Prabal Gurung outfit] from the Prabal Gurung Fall
Winter 2022 collection to the Met Gala after party.” Compl. ¶¶ 2, 24, 26–27; ECF No. 1-2.
After Prabal Gurung failed to appear or otherwise respond to Chosen Figure’s complaint,
the Court directed Chosen Figure to initiate default judgment proceedings. ECF No. 17; see also
ECF No. 24 (referring the matter to Judge Stein). In its motion for a default judgment, Chosen
Figure requests that the Court (1) find that Chosen Figure has prevailed as a matter of law on its
claim of direct copyright infringement and (2) award Chosen Figure (a) $22,225 in statutory
damages, (b) $5,537.50 in attorneys’ fees, and (c) $457 in costs, for a total judgment of
$28,219.50. See generally Mot.
The R&R recommends that the Court grant Chosen Figure’s motion in part and deny the
motion in part by awarding Chosen Figure a default judgment of $1,500 in statutory damages,
$1,000 in attorneys’ fees, and $457 in costs, for a total of $2,957. R&R at 34.
First, the R&R finds that entry of a default judgment is warranted by virtue of Prabal
Gurung’s willful failure to appear and present any meritorious defenses and the prejudice that
Chosen Figure would suffer absent a default judgment. Id. at 9–11. Next, relying on the
complaint’s allegations, which are deemed admitted by Prabal Gurung’s default, the R&R
concludes that Chosen Figure has prevailed on its copyright infringement claim. Id. at 11–14.
The R&R rejects Chosen Figure’s claim for $22,225 in statutory damages, however, which
Chosen Figure bases on the $4,445 that it estimates it would have received had Prabal Gurung
licensed the photo for use in the Facebook post, multiplied by a factor of five pursuant to Bryant
v. Media Right Productions, Inc., 603 F.3d 135, 144 (2d Cir. 2010) (setting forth factors for
courts to consider when determining the amount of statutory damages to award for copyright
infringement, including the revenue lost by the copyright holder and the need to deter future

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infringers). See R&R at 14–28. Based on Prabal Gurung’s limited infringing use of the photo,
the R&R estimates that the proper licensing fee would be between $260 and $535, so the
statutory minimum award of $750 should apply. Id. at 20–23. Applying the Bryant factors, the
R&R recommends multiplying the minimum award by two, for a total of $1,500 in statutory
damages, emphasizing that Chosen Figure has not submitted evidence of willful infringement
that would ordinarily counsel in favor a larger multiplier. See id. at 23–28.
Finally, the R&R recommends that the Court permanently enjoin Prabal Gurung from
further infringing on Chosen Figure’s copyright and award Chosen Figure $1,000 in attorneys’
fees and $457 in costs. Id. at 30–33. Judge Stein recommends substantially lowering the amount
of attorneys’ fees awarded from the amount Chosen Figure seeks because “Chosen Figure has
failed to establish that Prabal Gurung’s infringement was willful;” “Chosen Figure’s claim for
$22,225 in statutory damages represents an inflated figure without adequate support;” “Chosen
Figure submitted no evidence supporting its claim that it attempted to resolve this dispute prior
to initiating this litigation and incurring the attorneys’ fees and costs it now seeks to recover;”
and a greater amount of fees would only “minimally advance the purposes and deterrent effect of
the Copyright Act.” Id. at 31–32.
LEGAL STANDARD
A district court “may accept, reject, or modify, in whole or in part, the findings or
recommendations made by the magistrate judge.” 28 U.S.C. § 636(b)(1)(C). The Court may
adopt those portions of the R&R to which no objection is made “as long as no clear error is

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apparent from the face of the record.” Oquendo v. Colvin, No. 12 Civ. 4527, 2014 WL 4160222,
at *2 (S.D.N.Y. Aug. 19, 2014) (citation omitted).
When a party makes specific objections, the Court reviews de novo those portions of the
R&R to which objection is made. 28 U.S.C. § 636(b)(1)(C); Fed. R. Civ. P. 72(b)(3). However,
when a party “makes only conclusory or general objections, or simply reiterates the[ir] original
arguments,” the Court reviews the R&R “strictly for clear error.” Harris v. TD Ameritrade Inc.,
338 F. Supp. 3d 170, 174 (S.D.N.Y. 2018) (citation omitted), aff’d, 837 F. App’x 841 (2d Cir.
2021) (summary order); see also Bailey v. U.S. Citizenship & Immigr. Servs., No. 13 Civ. 1064,
2014 WL 2855041, at *1 (S.D.N.Y. June 20, 2014) (“[O]bjections that are not clearly aimed at
particular findings . . . do not trigger de novo review.”); Edwards v. Fischer, 414 F. Supp. 2d
342, 346–47 (S.D.N.Y. 2006) (“[W]here objections are merely perfunctory responses, argued in
an attempt to engage the district court in a rehashing of the same arguments set forth in the
original [motion], reviewing courts should review a report and recommendation for clear error.”
(citation omitted)). An R&R is clearly erroneous if the reviewing court is “left with the definite
and firm conviction that a mistake has been committed.” Easley v. Cromartie, 532 U.S. 234, 242
(2001) (citation omitted); see also Travel Sentry, Inc. v. Tropp, 669 F. Supp. 2d 279, 283
(E.D.N.Y. 2009). The Court reviews for clear error any portion of the R&R to which no
objection is made. Santiago v. Colvin, No. 12 Civ. 7052, 2014 WL 1092967, at *1 (S.D.N.Y.
Mar. 17, 2014).

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DISCUSSION
Chosen Figure raises three objections to the R&R. See generally Objs. The Court
addresses each in turn.
I.

Willful Misconduct
First, Chosen Figure objects to Judge Stein’s application of the Bryant factors for statutory

damages, in particular, Judge Stein’s conclusion that Chosen Figure has not provided evidence of
willful infringement by Prabal Gurung. Id. at 3–5. Under Bryant, courts determining the amount
of statutory damages for copyright infringement should consider:
(1) the infringer’s state of mind; (2) the expenses saved, and profits earned, by the
infringer; (3) the revenue lost by the copyright holder; (4) the deterrent effect on
the infringer and third parties; (5) the infringer’s cooperation in providing evidence
concerning the value of the infringing material; and (6) the conduct and attitude of
the parties.
603 F.3d at 144. Courts applying the first factor often consider whether the infringer’s conduct
was willful—that is, whether “the defendant was actually aware of the infringing activity, or the
defendant’s actions were the result of reckless disregard for, or willful blindness to, the copyright
holder’s rights.” Serio v. Skijor, USA, Inc., No. 23 Civ. 438, 2023 WL 8372894, at *4 (S.D.N.Y.
Dec. 4, 2023) (cleaned up) (citations omitted). “In cases involving willful infringement of
photographs[,] courts in this Circuit typically award a multiple of three to five times the amount
of the licensing fee the plaintiff would expect to receive had the defendant properly licensed the
photograph.” Sadowski v. Tribuna Abierta, Inc., No. 23 Civ. 337, 2024 WL 2279166, at *4
(S.D.N.Y. Apr. 16, 2024) (report and recommendation); see also Bryant, 603 F.3d at 143 (“[A]
higher award may be warranted where the infringer acted willfully.”).
Judge Stein concludes that Chosen Figure “has not provided any evidence to substantiate a
finding of willful infringement.” R&R at 25. Although the complaint alleges that Chosen Figure

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advised Prabal Gurung of its infringement before filing suit and received no response—
suggesting that Prabal Gurung chose to continue violating Chosen Figure’s rights after it was on
notice of the infringing activity—Chosen Figure has not provided any evidence to support this
fact at default judgment, nor any evidence showing that Prabal Gurung is a serial infringer. See
id. at 25 & n.9; Compl. ¶¶ 44–46. Chosen Figure objects to this analysis, contending that Judge
Stein could have relied on its allegations in the complaint and the mere fact of default to find that
Prabal Gurung’s infringement is willful. Objs. at 4–5. The Court disagrees.
Although courts adjudicating motions for default judgment may rely on the allegations of
the complaint to determine a defaulting party’s substantive liability, courts may not accept the
allegations as true when determining the amount of damages to award. Credit Lyonnais Sec.
(USA), Inc. v. Alcantara, 183 F.3d 151, 155 (2d Cir. 1999). Instead, courts must determine
whether there is a sufficient evidentiary basis to ascertain the amount of damages with reasonable
certainty. See Transatlantic Marine Claims Agency, Inc. v. Ace Shipping Corp., 109 F.3d 105,
111 (2d Cir. 1997). Although there is some inconsistency in courts’ approach to evaluating
statutory damages under the Copyright Act at default judgment, courts in this Circuit generally
require the moving party to put forth competent evidence to support each of the Bryant factors.
See, e.g., Verch v. Blockchain Techs. Corp., No. 20 Civ. 2631, 2021 WL 1198784, at *2
(S.D.N.Y. Mar. 30, 2021) (finding that the Bryant factors weighed against a substantial statutory
damages award when plaintiff failed to put forth evidence in support of the factors); Korzeniewski
v. Sapa Pho Vietnamese Rest. Inc., No. 17 Civ. 5721, 2019 WL 312149, at *7 (E.D.N.Y. Jan. 3,
2019) (citing to declaration filed in support of motion for default judgment), rep. & rec. adopted,
2019 WL 291145 (E.D.N.Y. Jan. 23, 2019); Stokes v. MilkChocolateNYC LLC, 681 F. Supp. 3d
226, 240 (S.D.N.Y. 2023) (same). Additionally, although a court may infer willfulness from the

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defendant’s “fail[ure] to counter the evidence of infringement asserted in the [c]omplaint,”
Sadowski, 2024 WL 2279166, at *3, it may do so only when the allegations of the complaint and
the evidence submitted in support suffice to establish willful infringement, R&R at 23–24
(collecting cases).
Applying these principles here, Chosen Figure cannot establish willfulness by relying
solely on its allegation that it notified Prabal Gurung prior to filing suit and the mere fact of
default. Therefore, its objection is overruled. 2 Because the R&R correctly concluded that Chosen
Figure did not submit sufficient evidence to support a finding that Prabal Gurung was actually
aware of its infringing activity or exhibited a reckless disregard for, or willful blindness to,
Chosen Figure’s rights, the Court agrees with the R&R that the first and fourth Bryant factors—
the infringer’s state of mind and the need for specific and general deterrence—weigh only slightly
in favor a damages multiplier. See R&R at 23–26. 3
II.

The Statutory Damages Baseline
Second, Chosen Figure objects to the R&R’s application of the $750 minimum damages

award under 17 U.S.C. § 504(c)(1) rather than the higher baseline award of $4,445 sought by
Chosen Figure. Objs. at 5; R&R at 20, 23. As the R&R explains, Chosen Figure arrived at its
baseline damages estimate by using Getty Images’ price calculator to estimate the licensing fee
that would apply to a similar Chosen Figure photo of Camila Cabello if licensed for print, display,
and TV advertising in an “[a]dvertorial” format (i.e., an advertisement designed to appear as an

Chosen Figure claims that the billing records it submitted to the Court do not include time spent drafting and
sending the pre-suit letter to Prabal Gurung because the letter was not sent by an attorney. Objs. at 4–5. If that were
the case, Chosen Figure could have billed for the non-attorney’s time. In any event, Chosen Figure’s failure to
include the letter in its billing records does not explain its failure to mention sending the letter in its attorney’s
declaration recounting the factual background and history of this case. See generally Sabilia-Heffert Decl., ECF
No. 22-1.

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Chosen Figure does not raise a specific objection to Judge Stein’s analysis of the remaining Bryant factors, and the
Court finds no clear error in that analysis. See R&R at 26–27.

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editorial). R&R at 17–18. The R&R acknowledges that relying on Getty Images’ price calculator
as a measure for assessing market rate license fees is an acceptable and often used method to
calculate baseline damages in photography copyright infringement cases. Id. at 18 (citing
Roethlisberger v. Oxido Corp., No. 20 Civ. 1909, 2021 WL 5772038, at *1 (S.D.N.Y. Dec. 6,
2021)). However, the R&R finds that Chosen Figure has not justified the specific use and format
it selected on the Getty Images website for the sample photo because Prabal Gurung’s use of the
photo at issue on Facebook is not “advertorial” and the photo is not displayed in print or TV. Id.
at 19–20. Adjusting the Getty Images parameters to include only a one-time use of the sample
photo on digital and social media, the R&R finds that the market licensing rate ranges from $260
to $535, far below the Copyright Act’s $750 minimum statutory damages award. Id. at 20, 22–
23.
Chosen Figure contends that the licensing estimate should be higher because Prabal
Gurung “utilized the copyrighted work in a commercial manner for advertising/promotional
purposes . . . to sell [its] merchandise.” Objs. at 7. Even so, Chosen Figure offers no response to
the R&R’s persuasive assessment that the Getty Images licensing parameters selected by Chosen
Figure do not apply to the facts here because Prabal Gurung did not use the photo in an
advertorial format in print, display, or TV advertising. Accordingly, Chosen Figure has failed to
provide a sufficient justification for its baseline damages amount of $4,445, and the Court agrees
with Judge Stein that application of the statutory minimum damages award of $750 is appropriate
given Prabal Gurung’s limited, non-advertorial use of Chosen Figure’s photograph in a single
Facebook post.
III.

Attorneys’ Fees

Third, Chosen Figure contends that Judge Stein erred in recommending that the Court

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award Chosen Figure only $1,000 in attorneys’ fees rather than the $5,537.50 Chosen Figure
seeks in its motion. Objs. at 9; see Sabilia-Heffert Decl. ¶ 19, ECF No. 22-1. Under 17 U.S.C.
§ 505, the Court has discretion to award “a reasonable attorney’s fee to the prevailing party” in a
copyright infringement action. In exercising that discretion, courts “may consider such factors as
(1) the frivolousness of the non-prevailing party’s claims or defenses; (2) the party’s motivation;
(3) whether the claims or defenses were objectively unreasonable; and (4) compensation and
deterrence.” Bryant, 603 F.3d at 144. The R&R recommends a lower amount of $1,000 based
principally on the fact that Chosen Figure has not established willful infringement and because
Chosen Figure’s proposed baseline damages award lacks justification. See R&R at 31–33.
Chosen Figure contends that the R&R’s analysis improperly strays from the factors set forth
above and, because the R&R does not conclude that Chosen Figure’s claims were objectively
unreasonable, the R&R lacks a sufficient basis to recommend a discounted award. See Objs. at 9.
Reviewing the issue de novo, the Court finds that an attorneys’ fee award of $3,937.50 is
appropriate under the circumstances. As an initial matter, the hours and billing rates set forth in
attorney Sabilia-Heffert’s declaration are reasonable. See Sabilia-Heffert Decl.; Am. Intell. Prop.
L. Ass’n, Report of the Economic Survey 2021, at 6–7, ECF No. 22-6 (showing a median hourly
billing rate of $712 for an equity partner at a private intellectual property firm in the New York
market and $446–490 for a partner-track attorney with 7–14 years’ experience); Ji Li v. Ichiro
Sushi, Inc., No. 14 Civ. 10242, 2022 WL 1137094, at *2 (S.D.N.Y. Apr. 16, 2022) (“A rate of
$100 to $150 for paralegal work is standard.”). As to whether fees should be awarded and in
what amount, the Court agrees with the R&R that Chosen Figure advocated for a statutory
damages amount that was far off the mark without “adequate justification.” R&R at 20.
According to the R&R, “[t]his is not the first time that Chosen Figure’s counsel, the Sanders Law

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Group, has inappropriately used Getty Images parameters that yielded an inflated license fee in
the context of a motion for default judgment in a copyright infringement case.” Id. at 21 (citing
three examples).
At the same time, although “Chosen Figure submitted no evidence supporting its claim
that it attempted to resolve this dispute prior to initiating this litigation” beyond its allegations to
that effect in the complaint, id. at 32, Chosen Figure had a good-faith basis to believe that such
allegations would suffice at the default judgment stage given that at least some courts in this
District have relied on allegations in the complaint alone to support a finding of willfulness under
17 U.S.C. § 504. See, e.g., Sadowski, 2024 WL 2279166, at *3 (determining willfulness based
solely on the allegations of the complaint in a default judgment order before turning to the issue
of damages). Additionally, the Court agrees with Chosen Figure that the mere fact that some
courts have acknowledged a finding of willfulness as a factor supporting attorneys’ fees does not
mean that Prabal Gurung’s lack of willfulness counsels against a grant of fees here. Chosen
Figure’s attorneys expended more time and effort on this matter than they would have if Prabal
Gurung had timely and voluntarily corrected its infringement. See R&R at 27. The Court also
finds it important not just to deter would-be infringers through § 504’s statutory damages
multiplier, but to incentivize copyright holders to protect their rights in future cases through the
allocation of reasonable attorneys’ fees. Accordingly, Chosen Figure’s objection is sustained in
part, and the Court shall exercise its discretion to award Chosen Figure the bulk of the fees it
seeks, for a total of $3,937.50 in attorneys’ fees.
The Court has reviewed the remainder of Judge Stein’s thorough and well-reasoned R&R
for clear error, including the portions to which Chosen Figure does not object, and finds no clear
error.

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CONCLUSION
For the foregoing reasons, the Court SUSTAINS IN PART and OVERRULES IN PART
Chosen Figure’s objections and GRANTS IN PART and DENIES IN PART Chosen Figure’s
motion for a default judgment. The Clerk of Court is respectfully directed to enter a default
judgment against Prabal Gurung permanently enjoining Prabal Gurung from displaying Chosen
Figure’s photograph without a license on Prabal Gurung’s Facebook account or any alternative
medium under its control, and awarding Chosen Figure $1,500 in damages, $3,937.50 in
attorneys’ fees, and $457 in costs. The Clerk of Court is further directed to close the case.
SO ORDERED.
Dated: March 10, 2025
New York, New York

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