Adson5th, Inc. v. Bluefin Media, Inc. et al
DECISION AND ORDER converting the defendants' motion to dismiss for lack of standing (Docket Item 2) to a motion for summary judgment, which is GRANTED. The Clerk of Court shall take all steps necessary to close this case. SO ORDERED. Signed by Hon. Lawrence J. Vilardo on 7/13/2017. (CMD)-CLERK TO FOLLOW UP-
UNITED STATES DISTRICT COURT
WESTERN DISTRICT OF NEW YORK
ADSON5TH, INC., d/b/a CLICKPAYZ,
DECISION AND ORDER
BLUEFIN MEDIA, INC., and
BRAND TECHNOLOGIES INC.
d/b/a BLUEFIN MEDIA,
This action is premised on a contract “[b]etween ClickPayz (Payzonline Inc.) and
Bluefin Media (Bluefin).” Docket Item 1-2 at 14.1 The question now before this Court is
simple: Is plaintiff AdsOn5th, Inc., (“AdsOn5th”) a party to this contract? In other
words, are the plaintiff and “ClickPayz (Payzonline Inc.)” the same entity?
The defendants, in a motion to dismiss supported by extrinsic evidence, argue
that “ClickPayz (Payzonline Inc.)” is a Canadian corporation called Payz Online Inc.,2
which is not a party to this action. According to the defendants, AdsOn5th is a different
corporation, and it therefore lacks standing to enforce the contract. AdsOn5th, by
contrast, argues that it must be the “ClickPayz (Payzonline Inc.)” entity named in the
contract because it does business under the name “ClickPayz.”
All pinpoint record citations are to the page numbers added at the top of each page by
the CM/ECF system.
This Court will refer to the Canadian corporation as “Payz Online Inc.,” based on the
Nova Scotia business entity search in the record. See Docket Item 5-5.
For the reasons set forth below, the defendants’ motion to dismiss (Docket Item
2) for lack of standing is GRANTED.
The plaintiff originally commenced this action in New York State Supreme Court,
County of Erie, on January 13, 2016. See Docket Item 1-2. In its complaint, the plaintiff
alleged, among other things:
that it, “Adson5th, Inc. d/b/a ClickPayz[,] . . . is a corporation organized under
the laws of the State of Florida . . . with its principal place of business located in
Orchard Park, County of Erie, State of New York,” id. at 4 (¶ 1);
that it “and Defendant Bluefin Media entered into an Agreement,” whereby the
plaintiff “agreed to sell internet traffic to Bluefin Media, and Bluefin Media agreed to
buy internet traffic from [the plaintiff],” id. at 7 (¶ 14); and
that the defendants “breached the Agreement when [they] failed to provide
payment to Plaintiff . . . in accordance with the terms of the Agreement.” Id. at 7-8
(¶¶ 19, 23).
On February 18, 2016, the defendants filed a Notice of Removal to this Court,
alleging diversity of citizenship as the basis for this Court’s subject-matter jurisdiction.
See Docket Item 1. Shortly thereafter, on February 25, 2016, the defendants filed the
pending motion, which seeks an “Order of this Court pursuant to Federal Rules of Civil
Procedure 12(b)(1) and 12(b)(6) dismissing Plaintiff’s Complaint in its entirety, with
prejudice.” Docket Item 2 at 1. According to the defendants:
[T]he Plaintiff lacks standing to sue on the contract at issue, which is
between Defendant Brand Technologies, Inc., doing business as Bluefin
Media, and a non-party Canadian corporation, Payzonline Inc. The
named Plaintiff here is mentioned nowhere in the contract and cannot
assert the rights of the Canadian corporation that is [a] party to [the]
Docket Item 2-1 at 2.
The plaintiff submitted responding papers on March 11, 2016, arguing that it
“clearly is a named party to the Agreement at issue and therefore has standing to assert
its claims.” Docket Item 3 at 2. On March 22, 2016, the defendants replied. Docket
Item 5. And on March 29, 2016, this Court heard oral argument on the motion.
THE SUBMISSION OF EVIDENCE OUTSIDE THE COMPLAINT
In support of their motion to dismiss, the defendants submitted evidence outside
the complaint, including two declarations from a corporate officer who signed the
contract. See Docket Items 2-2 & 5-1. The defendants argued that this Court may
consider evidence outside the complaint because their motion is based on the plaintiff’s
“lack of standing, which establishes a lack of subject matter jurisdiction under Rule
12(b)(1).” Docket Item 5 at 2 (citing Europe & Overseas Commodity Traders, S.A. v.
Banque Paribas London, 147 F.3d 118, 121 n.1 (2d Cir. 1998) and R & B Realty Grp. v.
Heiser, 322 F. Supp. 2d 206, 208-09 (D. Conn. 2004)).
At least at first, the plaintiff wholly disagreed with the defendants on that point,
arguing that this Court “must limit its consideration to facts stated in the complaint” or to
documents integral to the complaint. See Docket Item 3 at 2-3. Nevertheless, the
plaintiff also attached some evidence to its responding papers, presumably in an
abundance of caution. See, e.g., Docket Item 3-1.
At oral argument, this Court solicited further briefing from the plaintiff on the issue
of which documents outside the complaint, if any, may be considered in connection with
the defendants’ motion. See Docket Item 6. But a short time later, the plaintiff instead
requested permission to submit additional evidence. See Docket Item 7. This Court
granted that request. So on April 5, 2016, the plaintiff submitted its additional evidence
along with some additional briefing. See Docket Item 8, with attachments. According to
that briefing, the plaintiff had revised its position on the submission of evidence and now
agreed that this Court may consider competent evidence outside the pleadings “to
assure itself of the existence of standing.” See Docket Item 8 at 2-3 (quoting Al-Owhali
v. Ashcroft, 279 F. Supp. 2d 13, 21 (D.D.C. 2003)).3 On April 12, 2016, the defendants
submitted another memorandum of law—but no additional evidence—in response to the
new materials that the plaintiff had submitted. See Docket Item 10.
The two-page contract at issue is attached to the complaint. See Docket Item 12 at 14-15. According to the first line, it is an agreement “[b]etween ClickPayz
(Payzonline Inc.) and Bluefin Media (Bluefin).” Id. at 14. After that first line, the contract
uses the shortened names “ClickPayz” and “Bluefin” to refer to the parties. Id. at 14-15.
The name of the Florida corporation that is the plaintiff in this action—AdsOn5th—does
not appear anywhere.
Most of the substantive provisions of the contract address Bluefin’s agreement to
“buy traffic”—presumably internet traffic—from ClickPayz. See id. at 14. In other
provisions, Bluefin agrees to make payments on an outstanding $150,000 debt owed to
The plaintiff continued to argue that this Court should not consider certain evidence for
other reasons, however, such as a declarant’s lack of personal knowledge.
ClickPayz. See id. at 14-15. The contract concludes with a paragraph on choice of law
and venue, in which the parties agree that the contract should be “construed and
enforced in accordance with the laws of the State of New York.” Id. at 15.
The only signatures on the contract are those of two individuals, Steve Mandell
and Stas Balanevsky, dated May 22, 2015. Id. The signature lines do not indicate
which entities, if any, on whose behalf Mandell and Balanevsky signed the contract. But
the declarations submitted by the parties reveal that Mandell is “the chairman of Brand
Technologies Inc., which does business as Bluefin Media . . . as well as the chairman of
Bluefin Media, Inc.,” Docket Item 2-2 at ¶ 1; and that Balanevsky is “the President of
AdsOn5th, Inc. d/b/a Clickpayz.” Docket Item 3-1 at ¶ 1. In other words, the contract
appears to have been signed by an officer of the plaintiff (Balanevsky) and an officer of
the defendants (Mandell).
THE PARTIES’ ARGUMENTS
The defendants contend that the complaint should be dismissed “with prejudice”
because they contracted with a Canadian entity, Payz Online Inc., not with the plaintiff,
AdsOn5th. Because the plaintiff is a “non-party to a contract governed by New York
law,” the defendants argue, the plaintiff “lacks standing to enforce the agreement in the
absence of terms that ‘clearly evidence[ ] an intent to permit enforcement by the third
party’ in question.” Docket Item 2-1 at 5 (alteration in original) (quoting Premium Mortg.
Corp. v. Equifax, Inc., 583 F.3d 103, 108 (2d Cir. 2009)). Here, they observe, there are
no such terms. The defendants also argue that although Payz Online Inc. may
somehow be affiliated with the plaintiff, it “is a separate corporation and [Adson5th, Inc.]
has no standing to assert [Payzonline Inc.’s] legal rights.” Docket Item 2-1 at 6
(alterations in original) (quoting Hudson Optical Corp. v. Cabot Safety Corp., 162 F.3d
1148 (2d Cir. 1998) (Summary Order) (“A corporation does not have standing to assert
claims belonging to a related corporation, simply because their business is
intertwined.”), and Clarex Ltd. v. Natixis Sec. Am. LLC, 2012 WL 4849146, at *6
(S.D.N.Y. Oct. 12, 2012) (“It is black-letter law that one corporation cannot assert an
affiliate’s legal rights.”).
The plaintiff’s papers do not have much to say about the defendants’ accurate
recitation of those legal principles. Instead, in a somewhat vague and conclusory
fashion, the plaintiff repeatedly insists that “AdsOn5th, Inc. is a party to [the contract],
albeit under its alias ‘ClickPayz.’” Docket Item 3 at 3. In the words of the plaintiff’s
If you review the caption [of this lawsuit], it is AdsOn5th, Inc. doing
business as ClickPayz. AdsOn5th, Inc. is the Clickpayz entity in the
opening preamble of the contract which forms the subject matter of this
Docket Item 3-1 at ¶ 5. Thus, the plaintiff does not argue that it has standing to sue
because it is a third-party beneficiary, or because of an assignment, or because it is a
corporate affiliate of Payz Online Inc. In fact, the plaintiff’s papers say very little about
the Canadian entity Payz Online Inc., never even acknowledging or denying that entity’s
existence. Instead, the plaintiff says simply that because it does business as ClickPayz,
it must be the ClickPayz in the contract, and it must have standing to sue.
“[T]he question of standing is whether the litigant is entitled to have the court
decide the merits of the dispute or of particular issues. This inquiry involves both
constitutional limitations on federal-court jurisdiction and prudential limitations on its
exercise.” Rajamin v. Deutsche Bank Nat. Trust Co., 757 F.3d 79, 84 (2d Cir. 2014)
(quoting Warth v. Seldin, 422 U.S. 490, 498 (1975)). In this case, the plaintiff brought
state law claims, which the defendants removed to federal court on the basis of diversity
jurisdiction. Therefore, standing under New York law also is an issue here. See MidHudson Catskill Rural Migrant Ministry, Inc. v. Fine Host Corp., 418 F.3d 168, 173 (2d
Cir. 2005) (“Where, as here, jurisdiction is predicated on diversity of citizenship, a
plaintiff must have standing under both Article III of the Constitution and applicable state
law in order to maintain a cause of action.”); Bochese v. Town of Ponce Inlet, 405 F.3d
964, 981 (11th Cir. 2005) (“The question of whether, for [non-constitutional] standing
purposes, a non-party to a contract has a legally enforceable right therein is a matter of
Article III Standing
Article III § 2 of the Constitution, which limits this Court’s subject-matter
jurisdiction to “cases and controversies,” requires an “irreducible constitutional minimum
of standing.” Steel Co. v. Citizens for a Better Env’t, 523 U.S. 83, 102-03 (1998)
(quoting Lujan v. Defenders of Wildlife, 504 U.S. 555, 560 (1992)). Article III standing
has three components: injury in fact, causation, and redressability. Steel Co., 523 U.S.
at 103-04. If the plaintiff does not have Article III standing, this Court lacks subjectmatter jurisdiction and therefore “lacks the power to adjudicate the merits of the case.”
Carter v. HealthPort Techs., LLC, 822 F.3d 47, 54-55 (2d Cir. 2016).
“Unlike the ‘immutable requirements of Article III,’ the ‘prudential principles that
bear on the question of standing’ are ‘judicially self-imposed limits on the exercise of
federal jurisdiction,’ and may be altered.” Am. Psychiatric Ass’n v. Anthem Health
Plans, Inc., 821 F.3d 352, 358 (2d Cir. 2016) (quoting Bennett v. Spear, 520 U.S. 154,
162 (1997)). The Supreme Court has described these prudential principles as “closely
related to Art. III concerns but essentially matters of judicial self-governance.” Warth,
422 U.S. at 500. One prudential limit on standing “is that a plaintiff may ordinarily assert
only his own legal rights, not those of third parties.” Am. Psychiatric Ass’n, 821 F.3d at
358; see Rajamin, 757 F.3d at 86.
Although prudential standing “is not jurisdictional in the sense that Article III
standing is,” Rawoof v. Texor Petroleum Co., 521 F.3d 750, 756 (7th Cir. 2008)
(quotation omitted), it nevertheless is “the sort of ‘threshold question’” that the Supreme
Court “ha[s] recognized may be resolved before addressing [subject-matter]
jurisdiction.” Tenet v. Doe, 544 U.S. 1, 6 n.4 (2005) (quoting Ruhrgas AG v. Marathon
Oil Co., 526 U.S. 574, 585 (1999) (“It is hardly novel for a federal court to choose
among threshold grounds for denying audience to a case on the merits.”)).
Standing Under New York Law
New York courts impose prudential limitations on standing in a manner similar to
that in federal courts. According to the New York Court of Appeals, “[s]tanding is a
threshold determination, resting in part on policy considerations, that a person should
be allowed access to the courts to adjudicate the merits of a particular dispute that
satisfies the other justiciability criteria.” Soc’y of Plastics Indus., Inc. v. Cty. of Suffolk,
77 N.Y.2d 761, 769 (1991) (citing, among other authorities, Warth, 422 U.S. 490).
“Whether a person seeking relief is a proper party to request an adjudication is an
aspect of justiciability which, when challenged, must be considered at the outset of any
litigation.” Id. And “one does not, as a general rule, have standing to assert claims on
behalf of another.” Caprer v. Nussbaum, 36 A.D.3d 176, 182 (2d Dep’t 2006).
Rule 12(b)(1) and Rule 12(b)(6)
As previously noted, the defendants cited Fed. R. Civ. P. 12(b)(1) (lack of
subject-matter jurisdiction) and Fed. R. Civ. P. 12(b)(6) (failure to state a claim upon
which relief can be granted) as the bases for their motion.
When a Rule 12(b)(1) motion “is facial, i.e., based solely on the allegations of the
complaint or the complaint and exhibits attached to it,” Carter, 822 F.3d at 56, courts
apply the same procedure that they would apply to a Rule 12(b)(6) motion for failure to
state a claim. See, e.g., Amidax Trading Grp. v. S.W.I.F.T. SCRL, 671 F.3d 140, 145
(2d Cir. 2011); Selevan v. N.Y. Thruway Auth., 584 F.3d 82, 88 (2d Cir. 2009). In other
words, “the plaintiff has no evidentiary burden,” and the “task of the district court is to
determine whether” the plaintiff has “allege[d] facts that affirmatively and plausibly
suggest that [it] has standing to sue.” Carter, 822 F.3d at 56 (quoting Amidax, 671 F.3d
at 145); see also Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009) (“To survive a motion to
dismiss” for failure to state a claim, “a complaint must contain sufficient factual matter,
accepted as true, to ‘state a claim to relief that is plausible on its face.’”) (quoting Bell
Atl. Corp. v. Twombly, 550 U.S. 544, 570 (2007)).
In this case, the allegations of the complaint are sufficient to defeat a facial
challenge under either Rule 12(b)(1) or 12(b)(6). Throughout the complaint, the plaintiff
claims that it does business under the name “ClickPayz” and that it is, in fact, the party
referred to in the contract as “ClickPayz (Payzonline Inc.).” The complaint makes no
mention of the Canadian entity that, according to the defendants, is the real party in
interest. Therefore, the plaintiff has alleged facts affirmatively and plausibly suggesting
that it has standing to sue, and the defendants’ motion depends on evidence outside the
But that is not fatal to the defendants’ motion because under Rule 12(b)(1), a
defendant also “is permitted to make a fact-based . . . motion, proffering evidence
beyond the Pleading.” Carter, 822 F.3d at 57. “In opposition to such a motion, the
plaintiff[ ] will need to come forward with evidence of [its] own to controvert that
presented by the defendant[s] ‘if the affidavits submitted on a 12(b)(1) motion . . . reveal
the existence of factual problems’ in the assertion of jurisdiction.” Id. (quoting Exch.
Nat. Bank of Chicago v. Touche Ross & Co., 544 F.2d 1126, 1131 (2d Cir. 1976)). The
court then may assume the mantle of factfinder and weigh the evidence to determine its
jurisdiction. See Carter, 822 F.3d at 57; Adams v. Bain, 697 F.2d 1213, 1219 (4th Cir.
When a Rule 12(b)(6) motion relies on material outside the pleadings, on the
other hand, a court may convert the motion to a motion for summary judgment as long
as the plaintiff has been “given a reasonable opportunity to present all the material that
is pertinent to the motion.” Fed. R. Civ. P. 12(d). The court then “shall grant summary
judgment if the movant shows that there is no genuine dispute as to any material fact
and the movant is entitled to judgment as a matter of law.” Fed. R. Civ. P. 56(a). Once
the movant has satisfied its initial burden, “the nonmoving party must come forward with
specific facts showing that there is a genuine issue for trial.” Matsushita Elec. Indus.
Co. v. Zenith Radio Corp., 475 U.S. 574, 587 (1986) (internal quotation marks and
emphasis omitted). “[T]he court must view the evidence in the record in the light most
favorable to the non-moving party” and draw “all reasonable inferences in that party’s
favor.” Abdu-Brisson v. Delta Air Lines, Inc., 239 F.3d 456, 466 (2d Cir. 2001).
Framing the Defendants’ Motion
To the extent that the defendants challenge the plaintiff’s Article III standing, “the
proper procedural route is a motion under Rule 12(b)(1).” All. For Envtl. Renewal, Inc.
v. Pyramid Crossgates Co., 436 F.3d 82, 89 n.6 (2d Cir. 2006); see also McCarty v. The
Bank of N.Y. Mellon, 669 F. App’x 6, 7 n.1 (2d Cir. 2016) (Summary Order) (affirming
Rule 12(b)(6) dismissal for lack of Article III and prudential standing but noting, in dicta,
“that much of the district court’s reasoning concerned McCarty’s lack of standing to sue,
which, at least as it relates to Article III standing, is properly adjudicated under Fed. R.
Civ. P. 12(b)(1)”).
To the extent that the defendants challenge the plaintiff’s prudential standing or
standing under New York law, the “proper procedural route” is less clear. Federal
courts historically have labeled at least three different concepts as matters of “prudential
standing,” including (1) the rule against the adjudication of generalized grievances, (2)
the rule barring claims that fall outside “the zone of interests” protected by a statute, and
(3) the rule prohibiting plaintiffs from asserting the rights of third parties (which is most
relevant here). See Montesa v. Schwartz, 836 F.3d 176, 195 (2d Cir. 2016). But in
Lexmark Int’l, Inc. v. Static Control Components, Inc., 134 S. Ct. 1377 (2014), the
Supreme Court recently explained that the “prudential standing” label has been
“misleading” when it comes to some of those concepts. Now, it is relatively clear that
the “prudential” issue of whether a plaintiff falls within the “zone of interests” protected
by a statute ought to be raised in a Rule 12(b)(6) motion, while the “prudential” issue of
whether a suit is barred by the rule against the adjudication of generalized grievances
ought to be raised in a Rule 12(b)(1) motion.4
Unfortunately for the analysis here, when it came to the rule that bars a litigant
from asserting the legal rights of another, the Supreme Court described that as “harder
to classify” and left “consideration of that doctrine’s proper place in the standing
firmament [for] another day.” Lexmark, 134 S. Ct. at 1387 n.3. Therefore, because the
rule barring a litigant from asserting the legal rights of another is a threshold issue that
concerns neither the merits nor Article III5—and because there is no Rule 12 motion that
Writing for the Court, Justice Scalia explained that the question of whether a plaintiff
falls within the “zone of interests” protected by a statute really asks whether a plaintiff
“has a cause of action under the statute.” Lexmark, 134 S. Ct. at 1387. In other words,
it is “a merits question concerning the definition of the cause of action,” not an issue of
subject-matter jurisdiction. Mantena v. Johnson, 809 F.3d 721, 731 (2d Cir. 2015). As
a result, the proper procedural vehicle to raise that prudential issue would be a Rule
12(b)(6) motion. See All. For Envtl. Renewal, 436 F.3d at 89 n.6 (“a typical dismissal
under Rule 12(b)(6), i.e., for failure to state a claim, is an adjudication on the merits with
preclusive effect”). Conversely, with respect to suits “seeking relief that no more directly
and tangibly benefits [the plaintiff] than it does the public at large”—i.e., suits barred by
the rule against the adjudication of generalized grievances—Justice Scalia explained
that they “are barred for constitutional reasons, not ‘prudential’ ones.” Lexmark, 134 S.
Ct. at 1387 n.3 (quotation omitted). So to raise that standing issue, the proper
procedural vehicle would seem to be a Rule 12(b)(1) motion.
As previously noted, the Supreme Court has described prudential standing as a
“threshold question” that can be addressed “before addressing jurisdiction.” Tenet, 544
U.S. at 6 n.4 (quoting Ruhrgas, 526 U.S. at 585) (“It is hardly novel for a federal court to
choose among threshold grounds for denying audience to a case on the merits.”). In
is precisely tailored to that issue6—this Court is faced with a difficult choice between
Rule 12(b)(1) and Rule 12(b)(6). Recent Second Circuit cases that involved the
standing of a non-party to a contract did not depend on extrinsic evidence, so the court
had little need to dwell on this choice—either way, the standard of review would be the
same. See, e.g., McCarty, 669 F. App’x 6; Rajamin, 757 F.3d 79. And other recent
other words, prudential standing is not an issue involving the merits. See also Steel
Co., 523 U.S. 83. Similarly, under New York law, a court’s finding that a plaintiff lacks
standing to sue on a contract does not amount to a determination of the merits. Landau
v. LaRossa, Mitchell & Ross, 11 N.Y.3d 8, 14 (2008) (“when the disposition of a case is
based upon a lack of standing only, the lower courts have not yet considered the merits
of the claim”); Springwell Navigation Corp. v. Sanluis Corporacion, S.A., 81 A.D.3d 557,
917 N.Y.S.2d 560 (1st Dep’t 2011).
It is worth noting that under Rule 17(a) of the Federal Rules of Civil Procedure, “[a]n
action must be prosecuted in the name of the real party in interest.” Fed. R. Civ. P.
17(a)(1). The federal rules do not, however, “contain a specific procedure” for
defendants to raise this objection. Siemens USA Holdings, Inc. v. United States, 960 F.
Supp. 2d 221, 223 (D.D.C. 2013) (quotation omitted).
Additionally, Rule 17 provides that a “court may not dismiss an action for failure to
prosecute in the name of the real party in interest until, after an objection, a reasonable
time has been allowed for the real party in interest to ratify, join, or be substituted into
the action.” Fed. R. Civ. P. 17(a)(3). The Second Circuit has had few occasions to
provide guidance on the application of this provision. See Cortlandt St. Recovery Corp.
v. Hellas Telecommunications, S.À.R.L, 790 F.3d 411, 423 (2d Cir. 2015) (leaving
unanswered the question of “whether a plaintiff may use Rule 17(a)(3) to remedy a
standing deficiency when it lacks standing as to all of its claims,” which was “an issue of
first impression in this Court, if not the district courts in this Circuit”). In any event, this
Court declines to delay the dismissal of this action to permit ratification or substitution
because (1) the plaintiff did not raise Rule 17 or make any such request, and (2) the
Second Circuit has recognized that the “district court retains some discretion to dismiss
an action where there was no semblance of any reasonable basis for the naming of an
incorrect party.” Advanced Magnetics, Inc. v. Bayfront Partners, Inc., 106 F.3d 11, 20
(2d Cir. 1997). Here, the plaintiff has not even acknowledged the existence of Payz
Online Inc., let alone provided any “reasonable basis” why AdsOn5th was instead
named as the plaintiff.
cases, which contain broad statements of the law on “prudential standing,” also provide
In any event, this Court finds that it was entirely appropriate for the defendants to
submit extrinsic evidence concerning the plaintiff’s standing to enforce the contract—an
issue that ought to be addressed early in this litigation. Based on the defendants’
arguments and the evidence, discussed in detail below, the issue they raise is more
prudential than constitutional. Therefore, this Court finds that Rule 12(b)(6) and
conversion to summary judgment provide the best procedure to address the issue of the
plaintiff’s standing. 8 This procedure also mirrors the procedure applied in New York
courts. See, e.g., Deutsche Bank Trust Co. Americas v. Vitellas, 131 A.D.3d 52, 59-60,
For example, one district court in this circuit held that “no motion to dismiss for lack of
subject matter jurisdiction pursuant to Fed.R.Civ.P. 12(b)(1) lies where the alleged ‘lack
of standing’ is merely prudential.” Advanced Video Techs., LLC v. HTC Corp., 103 F.
Supp. 3d 409, 418 (S.D.N.Y. 2015), aff’d without opinion, 677 F. App’x 684 (Fed. Cir.
2017). And in a non-precedential decision, which specifically concerned the rule barring
litigants from asserting the rights of others, the Second Circuit stated that “[p]rudential
standing remains a jurisdictional requirement in our Circuit.” In re Sofer, 613 F. App’x
92, 92-93 (2d Cir. 2015) (Summary Order). Such potentially contradictory statements of
the law may be misleading in cases where courts and litigants have continued to use
the term “prudential standing” to refer to standing issues that involve only a statutory
“zone of interests” or generalized grievances.
Although this Court did not give explicit notice to the plaintiff of the possibility of
conversion to summary judgment, it is sufficient if “the parties were . . . apprised of the
likelihood of conversion by less formal or direct means and, in fact, had a sufficient
opportunity to present the materials relevant to a summary judgment motion.” Kasiem
v. Switz, 756 F. Supp. 2d 570, 574 (S.D.N.Y. 2010) (quoting 5C Charles A. Wright &
Arthur R. Miller, Federal Practice and Procedure § 1366 (3d ed. 2004), and In re G. & A.
Books, Inc., 770 F.2d 288, 295 (2d Cir.1985)). In this case, the plaintiff submitted
evidence in connection with its initial responding papers. Thereafter, the plaintiff was
given a second chance to submit evidence concerning its standing to enforce the
contract. Because that is the sole issue before this Court, and because there is no
reason to believe that the plaintiff requires discovery on that issue, the defendant’s
motion can be converted into one for summary judgment. Moreover, conversion in this
case essentially results only in the plaintiff being afforded additional procedural
protections, as explained below.
13 N.Y.S.3d 163, 170 (2d Dep’t 2015) (on a pre-answer motion to dismiss, “the burden
is on the moving defendant to establish, prima facie, the plaintiff’s lack of standing,” and
“the motion will be defeated if the plaintiff’s submissions raise a question of fact”). And
after reviewing the parties’ submissions and the evidence, this Court concludes that the
plaintiff has failed to raise a dispute of material fact concerning its standing to enforce
As previously noted, the defendants’ motion requested dismissal “with prejudice.”
Because the prudential standing issue in this case does not concern the merits of the
plaintiff’s claims, however, summary judgment here should be viewed as being limited
to that standing issue. District courts in this circuit have issued similar judgments when
faced with motions to dismiss prisoner lawsuits for failure to exhaust administrative
remedies—another threshold issue that concerns neither the merits nor subject-matter
jurisdiction and that also lacks a more appropriate Rule 12 motion. See, e.g., McCoy v.
Goord, 255 F. Supp. 2d 233, 251 (S.D.N.Y. 2003). If this Court instead were to apply
Rule 12(b)(1), this Court still would dismiss the complaint, and the result essentially
would be the same.9
The defendants’ evidence and the contract itself are sufficient to establish the
defendants’ entitlement to judgment as a matter of law. First, the name “ClickPayz
[“W”]here a complaint is dismissed for lack of Article III standing, the dismissal must be
without prejudice, rather than with prejudice.” Carter, 822 F.3d at 54. But even
jurisdictional dismissals “without prejudice” may have preclusive effect with respect to
the threshold issues that led to the dismissal. See In re Sonus Networks, Inc, S’holder
Derivative Litig., 499 F.3d 47, 59 (1st Cir. 2007); Lewis v. Seneff, 654 F. Supp. 2d 1349,
1358-59 (M.D. Fla. 2009); see also McCarty, supra (affirming district court’s refusal to
permit the plaintiff to file an amended complaint).
(Payzonline Inc.)” in the first line of the contract, Docket Item 1-2 at 14, on its face refers
to a specific corporation.10 As the defendants point out, there actually is such a
corporation—or, at least, a “Payz Online Inc.”—which is incorporated in Canada and
has an existence independent of the plaintiff. See Docket Item 5-5.
Of course, pulling a similar corporate name out of a hat would not, by itself, be
enough to question the plaintiff’s standing; it is crucial that the defendants show that this
similarly named corporation was, in fact, the actual party to the contract at issue. The
first evidence of this comes in the second full sentence of the contract, in which “Bluefin
agrees to wire $20,000 to the ClickPayz account in Canada.” Docket Item 1-2 at 14
(emphasis added). In other words, the fact that Payz Online Inc. is a Canadian
corporation fits with the contract and supports the defendants’ motion.11
Next, there is the far-more-convincing evidence that Payz Online Inc.—and not
the plaintiff—actually was corresponding with the defendants, sending them invoices,
and seeking payment based on the terms of the contract. Among other items, the
defendants submitted two letters, a W-8BEN IRS form, and a Canada Revenue Agency
form, all of which the defendants received from a Chartered Accountant for Payz Online
A name ending in “Inc.” typically refers to a specific corporate entity. In New York,
where the plaintiff claims it has its principal place of business, the name of a domestic
corporation must include the abbreviation “Inc.” or a comparable indicator of corporate
status. See N.Y. Bus. Corp. Law § 301. If the name of a foreign corporation that wants
to operate in New York would not comply with that rule, the foreign corporation must
add an indicator of corporate status to its name “for use in this state.” Id. New York law
also requires corporate names to be distinguishable from the names of other
corporations or the New York-registered fictitious names of foreign corporations. See
id. “The general purposes of” such laws “is to protect the public and to prevent
deception and confusion.” Jervis Corp. v. Sec’y of State, 43 Misc. 2d 185, 186, 250
N.Y.S.2d 544, 545 (Sup. Ct. Nassau Co. 1964).
A non-Canadian corporation, such as the plaintiff, also could have an “account in
Canada,” but the plaintiff submitted no evidence of that.
Inc. See Docket Item 2-3 at 2-5; Docket Item 5-2 at 2. The letters and forms all relate
to whether the defendants should withhold tax when making payments to Payz Online
Inc.12 AdsOn5th is not mentioned in these documents; they all are from “Payz Online
Inc.,” with an address in Ontario, Canada, and that address is the same as the address
given for the president of Payz Online Inc.—one Todd Pelow—according to a printout of
an entity search performed on a Government of Nova Scotia website. Docket Item
5-5.13 At the very least, these documents demonstrate that Payz Online Inc. is not an
entity that the defendants simply pulled out of a hat; rather, it is an entity that had a
business relationship with the defendants.
What is more, an invoice that the defendants submitted reveals the precise
nature of that relationship and shows that Payz Online Inc. was, in fact, seeking
payment from the defendants pursuant to the terms of the contract. See Docket Item
5-3. Like the other documents discussed above, the invoice is from “Payz Online Inc.,”
with an Ontario address; it does not even mention the plaintiff. See id. The invoice is
for “Run-Of-Network CPC Traffic August 16 to 31, 2015” and was due on September 6,
2015. Id. This tracks the terms of the contract, wherein Bluefin agreed to make
bimonthly payments for “traffic” on the 6th and 21st days of a given month. Compare id.
with Docket Item 1-2 at 14-15. Likewise, the invoice seeks a “35% additional payment
In the letters, the accountant for Payz Online Inc., certifies “that all of the technology,
manpower, and operations of clickPayz, owned by Payz Online Inc., are performed offshore and not within the confines of the United States. In addition we have no assets in
the United States and are incorporated in Canada.” Docket Item 2-3 at 2; Docket Item
5-2 at 2. Although the propriety of the letters and the tax forms is not at issue in this
case, those letters and forms raise some concerns in light of the plaintiff’s claim that it
does business as “ClickPayz” in Orchard Park, New York.
According to the entity search, “Payz Online Inc.” is a “N.S. Limited Company.”
to cover outstanding balance per agreement,” which matches up with other provisions of
the contract, under which Bluefin was to make such payments to cover an outstanding
debt. Compare Docket Item 5-3 with Docket Item 1-2 at 14-15.14
The plaintiff does not argue that the defendants might have been buying the
same thing, under the same contract terms, from two different organizations using
names similar to “Payz Online.” Obviously, such an argument would strain credulity.
Nevertheless, and perhaps in an effort to definitively stamp out that possibility, the
defendants also submitted another entity search—this one from the Florida Department
of State—which shows that Pelow, the president of Payz Online Inc., and Balanevsky,
the president of AdsOn5th, both are officers of a third corporation: Retapp, Inc. See
Docket Item 5-6. The search provides the same address in Naples, Florida, for both
Balanevsky and Pelow. See id. In other words, it is likely that they work together and
that—as the defendants suggest—the Canadian entity, Payz Online Inc., “somehow is
affiliated” with the plaintiff, AdsOn5th.
Thus, the defendants’ evidence and the contract itself demonstrate that the
defendants contracted with non-party Payz Online Inc. and not with the plaintiff,
Adson5th. The plaintiff therefore had the burden to explain why it—an entity not named
in the contract—claims standing to enforce the contract. But the plaintiff’s vague
submissions do not satisfy that burden and fail to raise a dispute of material fact.
“For traffic beginning July 16th, and until the entire outstanding balance is paid,
payments for traffic will be the greater of 135% of the traffic costs reflected in the
ClickPayz panel or 30% of the gross revenue of all Bluefin advertising demand partners
for the corresponding time period.” Docket Item 1-2 at 14-15.
Indeed, the plaintiff’s submissions do not raise any serious questions about the
authenticity of the invoice or the other documents that the defendants received from
Payz Online Inc. Nor do the plaintiff’s submissions offer any evidence that, other than
by filing and serving the complaint in this lawsuit, the plaintiff similarly sought payment
from the defendants for delivering traffic. Instead—without acknowledging or denying a
relationship to Payz Online Inc.—the plaintiff relies on its claim that it has used the
names “Payz Online” and “Clickpayz” as assumed names or “aliases” to do business (in
Florida, at least). See, e.g., Docket Item 3 at 3. The plaintiff supports this with evidence
showing that it has registered “Payz Online”—notably without the “Inc.”15—and
“Clickpayz” with the Florida Department of State as fictitious names. See Docket Items
3-2 & 3-3.
While it is true that a corporation may enter into a binding contract using an
assumed or trade name, see Walker v. Smith, 257 F. Supp. 2d 691, 698 (S.D.N.Y.
2003) (collecting cases), the plaintiff’s evidence does nothing to controvert the
defendants’ showing or to prove that “AdsOn5th, Inc. is the Clickpayz entity in the
opening preamble of the contract.” Docket Item 3-1 at ¶ 5. In fact, the plaintiff’s
evidence is entirely consistent with the suggestion that AdsOn5th and Payz Online Inc.
are related—and that both, perhaps, use the name ClickPayz. In other words, it
Balanasky states that AdsOn5th “was doing business as Payz Online, Inc.,” but the
registration the plaintiff submitted does not include the abbreviation “Inc.” Compare
Docket Item 3-1 at ¶ 7 with Docket Item 3-3. Moreover, Florida law would seem to
prohibit the plaintiff from using such a fictitious name, Fla. Stat. Ann. § 865.09(14)
(West), and the registration was merely an act “for public notice only,” which gives rise
to no “presumption of the registrant’s rights to own or use the name registered,” Fla.
Stat. Ann. § 865.09(8) (West).
appears that the defendants contracted with Payz Online Inc. d/b/a ClickPayz but were
sued by AdsOn5th d/b/a ClickPayz.
The only fact in the record that might give this Court pause in granting the
defendants’ motion is that Balanevsky—who, in his declaration, establishes that he is
the plaintiff’s president—signed the contract. But the contract does not say in what
capacity he signed it, nor does the plaintiff submit anything suggesting that Balanevsky
did not also have a relationship with Payz Online Inc. Therefore, based on the other
evidence and the vagueness of the plaintiff’s submissions regarding Payz Online Inc.,
Balanevky’s declaration does not raise a dispute of material fact.
The plaintiff also submitted an email and credit card authorization form that
Balanevsky sent to the defendants, but it is not clear what those documents are
supposed to prove. The authorization form bears the name “clickPAYZ,” Docket Item
8-2, and the email was sent from a “clickpayz.com” email address, Docket Item 8-3.
Neither document mentions AdsOn5th by name. And neither document can possibly be
an attempt to collect payment on the contract because both documents are dated in
February 2014—more than 15 months before the contract was signed. As a result,
neither document sheds any light on whether AdsOn5th or some other entity is the
“ClickPayz (Payzonline Inc.)” entity referred to in the contract. All those documents
show is (1) that the defendants had dealings with the plaintiff’s president, Balanevsky—
a fact the contract itself already made clear, and (2) that Balanevsky is associated with
at least one entity that goes by some variation of the name “clickpayz”—another fact
already made clear by other evidence. The question before this Court is whether
AdsOn5th is improperly attempting to assert the legal rights of another, apparently
affiliated corporation. And on that issue, the plaintiff’s silence is deafening.
Some questions remain unanswered,16 but this Court need not answer them to
resolve the defendants’ motion. Because the defendants submitted enough evidence to
demonstrate their entitlement to judgment as a matter of law, and because the plaintiff
failed to in any way controvert that showing or raise a dispute of material fact, the
defendants are entitled to summary judgment.
For the reasons set forth above, the defendants’ motion to dismiss for lack of
standing (Docket Item 2) is converted to a motion for summary judgment and
GRANTED. The Clerk of Court shall take all steps necessary to close this case.
July 13, 2017
Buffalo, New York
s/Lawrence J. Vilardo
LAWRENCE J. VILARDO
UNITED STATED DISTRICT JUDGE
For example: If Payz Online Inc. is connected to Mr. Balanevsky and is the entity
actually sending invoices to the defendants and collecting money, why was Payz Online
Inc. not simply a plaintiff (or a co-plaintiff) in this lawsuit? Why does AdsOn5th seem to
be conducting business in Orchard Park, New York, while requiring the payments for its
services to be sent to a Canadian corporation—a Canadian corporation that, in
connection with tax forms, says it has no operations in the United States? Is any of that
connected to the fact that the president of Payz Online Inc. previously was prohibited
from sending spam emails in New York after an enforcement action by the New York
Attorney General? These questions have no bearing on this Court’s decision on the
instant motion, but one cannot help but wonder about the answers.
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