Barrer v. Chase Bank USA, N.A. et al
Filing
185
Opinion And Order. Chase's Motion for Summary Judgment 138 is GRANTED and plaintiffs' Motion to Certify the Class 127 is DENIED. Signed on 2/21/13 by Judge Ancer L. Haggerty. (cib)
UNITED STATES DISTRICT COURT
FOR THE DISTRICT OF OREGON
PORTLAND DIVISION
CHERYL BARRER and WALTER BARRER,
on Behalf of Themselves and Those Similarly
Situated,
Plaintiffs,
Case No. 3:06-cv-00415-HA
v.
OPINION AND ORDER
CHASE BANK, USA, N.A. and DOES 1
through and including 100
Defendants.
HAGGERTY, District Judge:
Plaintiffs Cheryl and Walter Baner advance causes of action in this putative class action
against defendant Chase Bank USA, N.A. (Chase or defendant). Plaintiffs allege that Chase
improperly raised the annual percentage rates of interest (APR) on their existing credit card
balances pursuant to a policy known as Adverse Action Repricing (AAR) that was not disclosed
in the cardmember agreements (CMAs). Plaintiffs allege that: (1) Chase violated the Federal
OPINION AND ORDER- 1
Truth in Lending Act (TILA) 15 U.S. C.§ 1601 et seq., by issuing misleading CMAs; and (2)
Chase violated the implied convenant of good faith and fair dealing under Delaware law because
its AAR practice was arbitary, unreasonable or oppressive, and contrary to the reasonable
expectations of cardholders. In 2007 this court adopted a Findings and Recommendation that
concluded that defendant's first Motion to Dismiss should be granted. That ruling was reversed
and remanded as the United States Comi of Appeals for the Ninth Circuit ruled that, as a matter
of law, Chase's CMA was not clear and conspicuous. Thereafter this comi denied Chase's
second Motion to Dismiss and Motion for Reconsideration. Chase now advances a Motion for
Summmy Judgment [138] and plaintiffs advance a Motion to CertifY the Class [127]. Oral
argument was held on Janumy 31, 2013. For the following reasons, Chase's Motion for
Summary Judgment is granted and plaintiffs' Motion to CertifY the Class is denied.
BACKGROUND
The following facts are drawn from the record, and for purposes of defendant's Motion
for Summary Judgment, are construed in the light most favorable to plaintiffs, the non-moving
pmiy. Plaintiffs had a joint credit card account with Providian National Bank beginning in or
about 2000. 1 In Februmy 2002, the joint account was sold and transfened to Chase. After Chase
merged with Bank One in July 2004, Chase mailed a new CMA (ADV 2039) to approximately
nineteen million of its pre-existing cardholders, including plaintiffs Walter and Cheryl Barrer.
The CMA Chase issued to plaintiffs and others stated that Chase would charge a
Prefened (or standard) APR that was either a fixed rate that would not fluctuate, or a variable
1
Walter Baner had two accounts with Chase. The joint account that is the subject of the
cunent lawsuit, and a second account that is not, and will not be discussed fmther.
OPINION AND ORDER- 2
rate that would change slightly based on fluctuations in the Prime Rate. Chase disclosed in the
"Finance Charges" section of the CMA that Chase could also charge a higher "Non-Preferred"
(default or penalty) APR if the cardmember failed to pay the amount owed on the credit card or
on another Chase account, if the cardmember exceeded their credit line, if the card member failed
to make a payment to another creditor when due, if a payment to Chase was not honored by the
cardmember's bank, or if the cardmember closed their account and failed to timely pay off the
account balance. Zevin Dec!. Ex. A at 3-4.
Chase also had a practice of raising APRs for reasons not disclosed in the "Finance
Charges" section of the CMA. Several pages after the "Finance Charges" section, Chase utilized
a "Changes to this Agreement" section in which Chase reserved the right to change "financial
tenns, such as the APRs and fees" at any time. Id. at 5. Chase would notify customers of any
change where notification was required by law. Id. Chase did not disclose under what
conditions it would change APRs pursuant to this section of the CMA. Nowhere did Chase
'
describe or disclose its AAR program in the CMA.
Cheryl Baner has a general practice of reading credit card agreements, and believes she
would have looked at the CMA that is the subject of this lawsuit, but cannot specifically recall
reading the CMA. See, e.g., Zevin Dec!. Ex. E at 10-11. Cheryl Baner did not believe Chase
could raise their APRs unless plaintiffs exceeded their credit limit, made a late payment, were in
default, or made a payment that was not honored. Id. at 12. Walter Baner cannot remember if
he read the CMA, but believed Chase could raise their APRs only in response to default or if the
card had a variable rate. Zevin Dec!. Ex. Nat 13-14.
AAR was a practice utilized by Chase to maximize profits and account for risk.
OPINION AND ORDER- 3
Profitably and risk are, for obvious reasons, closely linked in credit card lending. According to
Chase, the purpose of AAR was "[t]o select accounts that don't deliver hurdle second year
profitability [return on equity (ROE)] and increase their APR to a level at which they meet the
hurdle ROE." Zevin Dec!. Ex. P. Chase set the hurdle ROE at 18% after tax. !d. "Accounts that
don't meet profitability hurdles (i.e. their APR is not high enough to compensate for their risk
level) are selected for adverse action notification." Zevin Dec!. Ex. Q at 1. A February 22, 2005,
business overview described Chase's pricing stategy as "aligned across channels with the
objective of pricing for profitability across all perfmmance, segment, and risk bands - accounts
are moved to price points where profit is maximized." Zevin Dec!. Ex. S at 81. Though
profitability and risk are interlinked, Chase acknowledged "that targeted accounts are not
necessarily all high risk." Zevin Dec!. Ex. Q at 1. "Their expected loss rate can be as low as 34%, but if their APR is low and is not sufficient for them to meet profitability hurdles, they will
be repriced." !d. Chase excluded some accounts from AAR including accounts with a predicted
principal loss ofless than 3% and accounts that were less than a year old. The amounts of the
new APR varied depending on the risk/profitability calculus applied to a particular cardholder.
Lower risk cardholders were usually subjected to smaller increases in their APRs. !d.
At the same time that Chase issued the new CMAs it began a large scale AAR campaign.
Between November 2004 and March 2007, millions of customers were subjected to AAR. See,
e.g., Zevin Dec!. Ex. I at 3 (describing how "large scale" repricing was instituted beginning in the
fourth quarter of 2004 and how even though a large number of accounts still had promotional
rates, by the third quarter of2005, "we are at rough parity in asset yield versus our competitors);
Ex. I at 10 (more than 4.8 million accounts subjected to AAR between April2004 and March
2006). Between Januaty 2005 and March 2007, Chase utilized AAR to increase standard APRs
OPINION AND ORDER- 4
by an average of953 basis points (9.53%). Zevin Dec!. Ex. L at 22.
It appears that Chase's large scale AAR campaign was utilized, in part, to make up for the
fact that Chase, or its predecessors, had issued below market-rate APRs on millions of credit
cards. See, e.g., Zevin Dec!. Ex. I at 3; Ex. U at 23-24 (noting that pre-merger or "heritage"
portfolios "significantly lagged our competitors in asset yield," but after "large scale" AAR
leading up to the third quarter of2005, "we are now at rough parity in asset yield versus our
competitors").
Before subjecting an account to AAR, Chase sent a change in terms (CIT) notice that
provided customers with the opportunity to opt-out of the increased APRs. The CIT notices
required the cardholder to opt -out of the increased APRs in writing. If the cardholder opted out,
the APR increases would not go into effect, however, the cardholder would not be able to make
new purchases and would be required to repay their balance under the existing APR. Hogan
Dec!.~~
32-33. During the course of the AAR campaigns, the opt-out rate was generally
between one and three percent of customers. Zevin Dec!. Ex. Rat 139:2-11. Because a great
number of customers complained regarding AAR after the fact, Chase noted a need to revise the
CIT notices on several occasions. See, e.g., Zevin Dec!. Ex J at 5 ("[r]eprice related calls
increased ... after notification); Ex. Kat 3 (complaint volumes increased in response to AAR);
Ex. QQ at 2 (noting need to revise "the notice to make opt out options and instmctions for
contacting Chase easier to read and understand"); Ex. RR at 2 ("[a]dverse action notifications to
be redrafted to provide greater clarity to Cardmember on changes and how to opt-out"); Ex. TT at
12 (noting need to "[r]ecreate notices to make them more readable and draw more attention to
them").
Noting the need to issue a clearer CIT notice, Chase decided to test a new CIT notice in
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2006 that made "the changes in terms more visible and easy to read" and allowed cardholders to
opt-out of the increased APRs while keeping their account open. Zevin Dec!. Ex. UU. However,
Chase noted that "we will need to constantly monitor and balance the impact of these changes on
complaints/satisfaction on the one hand and profitability on the other hand." !d. Chase would
"need to closely monitor opt-out rates and attrition to ensure that these changes do not have an
unanticipated/large impact on our returns and ability to price for risk." !d. According to. Chase,
"[t]he negative impact of this policy change was tlu·eefold: increased call volume, increased opt
out rates, and the resulting revenue loss." Zevin Dec!. Ex. VV at I. Thereafter, Chase
discontinued the opt-out remain open policy.
In February 2005, Chase sent plaintiffs a CIT notice. The six page CIT provided that "we
explain the most important changes in the Summmy of New Terms below." Morgan Dec!. Ex.
A. Section one on page one then states "[i]f any of your regular (standard) interest rates will be
changed, they appear in the Amendments part of this notice." Jd. Under the "Amendments to
Your Agreement" section on page two of the CIT notice, Chase explained that the Barrers' APRs
would increase substantially. Jd. However, the CIT notice also provided that the BmTers' could
choose not to accept the changes in Section one of the notice if they provided written notice of
their decision to opt-out by March 24, 2005. Jd. The CIT notice stated that Chase's "decision
was based in whole or in part on the infonnation obtained in a report from the consumer
rep01iing agency listed below." !d. Plaintiffs do not recall reading the CIT notice.
Plaintiffs did not opt-out and the changes went into effect with the April I, 2005 billing
cycle. Plaintiffs maintained a $3,700 credit card balance in March 2005 that was split among
three-sub-balances. Zevin Dec!. Ex. Mat 35-36. Plaintiffs total balance was split among three
categories of balance: "purchases" with an APR of 8.99%, "prior purchases" with an APR of
OPINION AND ORDER - 6
14.49%, and "cash" with an APR of21.49%. !d. Plaintiffs' April20, 2005 credit card statement
reflects that Chase increased their preferred APR for each balance to 24.74%. Zevin Dec!. Ex. M
at 37. This constituted an increase of 1,575 basis points (15.75%) for their purchases APR, an
increase of 1,025 basis points (I 0.25 %) for their prior purchases APR, and an increase of325
basis points (3.25%) for their cash APR. !d.
Upon receipt of the April20, 2005 statement, plaintiffs called Chase and Chase informed
them that the increase was due to something in their credit rep01i. Zevin Dec!. Ex. E. Chase
then sent Walter Barrera letter stating that plaintiffs':
account was selected for the change in interest rates because of the following
reason(s).
-The consumer credit report we received shows outstanding credit loan(s) on
revolving accounts that are too high.
- The consumer credit report we received shows too many recently opened
installment/revolving accounts.
Zevin Dec!. Ex. 0. Plaintiffs do not dispute that they had increased the number of or balances on
revolving accounts at the time they were subjected to AAR.
Plaintiffs closed their account, paid off the balance on their credit card, and brought this
lawsuit.
STANDARDS
Summary judgment is appropriate "if the movant shows that there is no genuine dispute
as to any material fact and the movant is entitled to judgment as a matter oflaw." Fed. R. Civ. P.
56(a). Summary judgment is improper if material factual issues exist for trial. Warren v. City of
Carlsbad, 58 F.3d 439,441 (9th Cir. 1995).
The moving pmiy bears the initial burden of demonstrating the absence of a genuine
dispute of material fact for trial, but it need not disprove the other pmiy's case. Anderson v.
OPINION AND ORDER- 7
Liberty Lobby, Inc., 477 U.S. 242, 256 (1986). Once the moving party meets itsburden, the
adverse party may not rest upon the mere allegations or denials of the adverse party's pleading,
but must set fmth specific facts showing that there is a genuine dispute for trial. Id at 248-49. A
nonmoving party cannot defeat summmy judgment by relying on the allegations in the complaint,
or with unsupported conjecture or conclusory statements. Hernandez v. Spacelabs }vfedical, Inc.,
343 F.3d 1107, 1112 (9th Cir. 2003) (citations
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