THE CHOICE IS YOURS, INC. et al v. THE CHOICE IS YOURS et al

Filing 216

MEMORANDUM OPINION. SIGNED BY HONORABLE JOSEPH F. LEESON, JR ON 9/30/16. 9/30/16 ENTERED AND COPIES E-MAILED.(er, )

UNITED STATES DISTRICT COURT
EASTERN DISTRICT OF PENNSYLVANIA
__________________________________________
THE CHOICE IS YOURS, INC.; and
JAMES SMALLWOOD,

:
:
:
Plaintiffs,
:
v.
:
:
SETH WILLIAMS, District Attorney;
:
WILSON GOODE, Mayor;
:
PUBLIC/PRIVATE VENTURES; and
:
THE CITY OF PHILADELPHIA,
:
:
Defendants.
:
__________________________________________

No. 2:14-cv-01804

MEMORANDUM OPINION
Motion for Summary Judgment of the City of Philadelphia and Seth Williams,
ECF No. 191 – Granted in part and denied in part
Motion for Summary Judgment of Wilson Goode, ECF No. 195 – Granted
Motion for Summary Judgment of Public/Private Ventures, ECF No. 196 – Granted in part
and denied in part
Joseph F. Leeson, Jr.
United States District Judge
I.

September 30, 2016

Introduction

Plaintiff James Smallwood is the founder and chief executive officer of Plaintiff The
Choice is Yours, Inc., a non-profit organization located in Philadelphia, Pennsylvania, that
“trains mainly minority ex-convicts and other at-risk individuals for work in the construction
trades . . . while teaching reading, math, and job-hunting skills.” Am. Compl. ¶¶ 24-32, ECF
No. 55. According to Smallwood, since he founded the organization in 1997, over six hundred
“ex-convicts, drug addicts, and homeless people” have participated in his program. Id. ¶ 36.
In early 2012, R. Seth Williams, the District Attorney for the City of Philadelphia, announced
that his office was launching a diversionary program to give “nonviolent felony drug offenders a
chance to avoid prison sentences and instead receive education and workforce training, along
with social services and supports” while “allow[ing] the District Attorney’s Office to focus [its]
limited resources on the career and truly violent criminals in Philadelphia.” See id. Ex. 3, at 1,
ECF No. 55-4. The name of the new program was “The Choice Is Yours.”

1

Smallwood and his organization filed suit,1 claiming that Williams and more than a
dozen others “stole” his program through a coordinated campaign of fraud and racketeering. See
Am. Compl. ¶ 7. Since that time, a period of targeted discovery and a number of successful
motions to dismiss have whittled the group of Defendants down to four. They now move for
summary judgment based on the evidence that was produced during the targeted discovery
period.
II.

Background and procedural history

The events begin on October 13, 2009, when Smallwood met with Defendant W. Wilson
Goode, the former mayor of the City of Philadelphia, to talk about Smallwood’s organization.
See Smallwood Dep. 901:3-22, ECF Nos. 196-7 to -10. Smallwood believed that the two shared
similar interests because Goode had founded a program dedicated to helping the children of
parents who are incarcerated, and Smallwood’s passion is to help people transition from
incarceration to life outside of prison. Id. at 900:10-16, 902:4-20. Smallwood knew that Goode
had many contacts who might be able to help him to secure funding for his organization, and so
he saw Goode as someone who could “potentially help grow The Choice is Yours.” See id. at
903:8-904:11. Indeed, at the time, Goode was a senior advisor to Defendant Public/Private
Ventures (P/PV), a non-profit that focused on “helping young people from high poverty
communities successfully transition to adulthood.” See Pls.’ Opp’n Ex. 2, at 1, 8, ECF No. 202-4.
During the meeting, they “talk[ed] about funding for The Choice is Yours,” the possibility of “a
partnership with The Choice is Yours and one of [Goode’s] organizations,” and about how
Smallwood’s organization could “improve Philadelphia.” Smallwood Dep. 902:20-7. Smallwood
also gave Goode a booklet of materials about his organization—materials that Smallwood
considers to be confidential. 2 See id. at 414:5-416:14.
The two met again two weeks later, and, according to Smallwood, they talked “[m]uch
about the same thing” as the previous meeting. Id. at 904:14-18, 905:16-3. They had a third
meeting over breakfast in December 2009, which consisted of “similar discussions [they] always
have had of how to improve The Choice is Yours, how to use it to make Philadelphia a better
place to live” and to improve the lives of those in the city who were homeless, and how to curtail
recidivism among criminal offenders. See id. at 906:15-907:7, 910:19-911:9. Smallwood testified
that at this third meeting, Goode “mentioned other organizations and other people who he ha[d]
close ties with who he could possibility introduce [Smallwood] to that could be of help to The
Choice is Yours,” including P/PV, which made Smallwood “extremely excited, because [he]
started to see a way that [his organization] could possibility just expand.” Id. at 912:6-24.
The two then met again in May 2010, where they talked “more about P/PV, more about funding,
more about getting money,” and Smallwood testified that his “enthusiasm started to grow in
reference to The Choice is Yours expanding and . . . doing more of what it really wanted to do.”
Id. at 913:2-22. Smallwood testified that at this meeting, Goode “talked about the possibility
1

For ease of reference, both Smallwood and his organization will be referred to as “Smallwood.”
Despite Smallwood’s characterization of these materials as “confidential,” he attached them in unredacted
form to his Amended Complaint. See Am. Compl. Ex. 1, ECF Nos. 54-2 to-5.

2

2

of—he almost assured [Smallwood] that he could get a million dollars in funding from Lenfest” 3
for Smallwood’s program. Id. at 918:3-11; see also id. at 925:1-8. Smallwood met with Goode a
few additional times in June and July 2010, and according to Smallwood, he “kept meeting with
him because [Goode] kept assuring [him] that these things could happen, that funding could
possibly happen and that he had the connections to make it happen.” Id. at 913:23-914:7, 923:27. In Smallwood’s view, that funding was “going to happen,” and he “felt that way about it.” Id.
at 923:9-13.
Goode later introduced Smallwood to a contact at the Philadelphia Leadership
Foundation, Dr. Joseph Meade, and after that, Goode and Smallwood’s string of meetings came
to an end. See id. at 930:10-932:14. According to Goode, he was “trying to see whether or not
there might be some idea out there, someone out there who might be able to assist [Smallwood],”
because after their series of meetings, Goode had come to the conclusion that “there was nothing
else [he] could do . . . at that time” to help. Goode Dep. 91:18-11, ECF No. 195-16. Accordingly,
he introduced Smallwood to Meade to “see whether or not there was some way that [the
Foundation] could be of help” to him. Id. at 87:17-88:8.
Smallwood claims that Goode “never had any desire or intention to partner, work, or
provide funds to Mr. Smallwood,” and he and the other Defendants “were only interested in
taking Mr. Smallwood’s creation, . . . The Choice is Yours, and exploiting it for their own
personal, political, and financial gains.” Am. Compl. ¶¶ 232-33. The essence of his claims is that
Goode took the booklet of confidential materials about his organization and gave them to District
Attorney Williams, who then decided to name his new diversionary program after Smallwood’s
organization and, with the help of P/PV, developed the program around it:
The fact of the matter is that James Smallwood and The Choice is Yours, Inc. had
meetings with high-level officers at P/PV, namely Mayor Goode, and was a
nationally recognized organization that had received numerous awards from the
City of Philadelphia for its civic work in the community. Shortly after those
meetings, Defendant Goode and P/PV then met with DA Williams. . . . Shortly
after that meeting DA Williams decided to name his program The Choice is Yours,
the same exact name as [Smallwood’s organization].
Pls.’ Opp’n 13, ECF No. 202.
Based on these allegations, Smallwood filed suit against thirteen separate Defendants,
including Williams, Goode, and P/PV, as well as the City Solicitor of the City of Philadelphia, a
member of the Pennsylvania House of Representatives, four different non-profit organizations,
and Smallwood’s former lawyer, who represented him from 2012 to 2013. His claims ranged
from violations of the Racketeer Influenced and Corrupt Organizations Act (RICO), 18 U.S.C.
§§ 1961-68, to trademark infringement and dilution under the Lanham Act, 15 U.S.C. §§ 1114,
1125, and also included various state law causes of action, such as breach of contract, fraud, and
3

“Lenfest” refers to the Lenfest Foundation, a philanthropic organization that operates in the Philadelphia

area.

3

civil conspiracy. In light of the breadth of Smallwood’s allegations and the number of
Defendants he named—many of whom contended that they had no connection to this case—the
Court directed the parties to engage in an initial phase of limited, targeted discovery with the
goal of affording the parties the ability to assess whether some of the Defendants could be
dismissed at an early stage of the case. See Order, Sept. 5, 2014, ECF No. 88. 4 That plan proved
to be fruitful. After reviewing the discovery he obtained, Smallwood voluntarily dismissed seven
of the Defendants. See Order, June 17, 2015, ECF No. 162. The Court’s subsequent resolution of
a number of motions to dismiss eliminated two more. See Choice Is Yours, Inc. v. Choice Is
Yours, No. 2:14-cv-01804, 2015 WL 5584302 (Sept. 22, 2015). The remaining Defendants are
Williams, Goode, P/PV, and the City of Philadelphia. Smallwood claims they are liable for RICO
violations, trademark infringement, trademark dilution, and unfair competition under the Lanham
Act, and breach of contract and unjust enrichment under Pennsylvania law. He further claims that
Goode and P/PV are liable under state law for fraud, civil conspiracy, misappropriation of ideas,
and misappropriation of name and likeness.
The four Defendants contend that evidence that was uncovered during the targeted
discovery period revealed that none of Smallwood’s claims can succeed, and they have all
moved for summary judgment on that record. During a status conference with the Court,
Smallwood argued that these motions are premature because the targeted discovery period was
not intended to be a substitute for a full period of discovery, and he has not had the chance to
fully probe the merits of his claims. The Court pointed out, however, that Smallwood is protected
by Federal Rule of Civil Procedure 56(d), which provides that if party is able to show that, “for
specified reasons, it cannot present facts essential to justify its opposition” to a summary
judgment motion, the court may deny the motion and allow the opposing the party the chance to
take discovery. If Smallwood were able to show that the limitations of the targeted discovery
phase had prevented him from being to respond to these motions, he would be afforded an
opportunity to do so before judgment would be granted against him. The Court cautioned,
however, that a party seeking to stave off a motion for summary judgment under Rule 56(d) must
specify “what particular information . . . is sought; how, if disclosed, it would preclude summary
judgment, and why it has not been previously obtained.” Shelton v. Bledsoe, 775 F.3d 554, 568
(3d Cir. 2015) (quoting Dowling v. City of Phila., 855 F.2d 136, 140 (1988)). It is not enough for
a plaintiff to simply say that he or she believes that the opposing party is in possession of records
that will substantiate his or her claims, or that there are witnesses who will corroborate those
claims. See Brown v. U.S. Steel Corp., 462 F. App’x 152, 156 (3d Cir. 2011); Hancock Indus. v.
4

Under the Order, Smallwood was permitted to inquire into “(a) Each Defendant’s alleged receipt of [the
booklet of materials about Smallwood’s organization that Smallwood gave to Goode]; (b) Each Defendant’s alleged
disclosure to any other Defendant of [that booklet of materials]; (c) Each Defendant’s alleged use of [those
materials]; (d) Each Defendant’s alleged communication with any other Defendant regarding [Smallwood’s
organization] or the [booklet of materials]; (e) Each non-District Attorney Defendant’s alleged use of any trademark
relating to [Smallwood’s organization]; (f) Each Defendant’s alleged involvement in [the District Attorney’s
diversionary program]; (g) Alleged contracts between [Smallwood or his organization] and each Defendant; (h) The
date on which [Smallwood] learned of the District Attorney’s Program; and (i) [Smallwood’s] alleged efforts to
obtain funding [for his organization].” Id. at 1-2.

4

Schaeffer, 811 F.2d 225, 230 (3d Cir. 1987) (“To state that ‘information is known to us, that
simply must be pursued via discovery and deposition before the plaintiffs are in a position to
respond’ . . . is insufficient.”).
To help guide this process, the Court issued an order directing that if, in the course of
responding to Defendants’ summary judgment motions, Smallwood came to the belief that
further discovery was necessary for him to be able to respond to some of their contentions, he
must serve a “list of the discovery that [he] believe[s] is necessary for [him] to conduct.”
See Order ¶ 5, Feb. 23, 2016, ECF No. 194. In that list, he was required to “identify each specific
fact that [he was] unable to support without the opportunity for further discovery,” “identify the
legal contention raised in the [Defendant’s motion] to which the fact pertains,” explain “why that
fact is material” to the outcome of the motion, and “explain why conducting that discovery was
not possible during the period of targeted discovery” that Smallwood had already been afforded.
Id.
In his response to Defendants’ motions, Smallwood did none of these things. Instead, he
simply stated that “discovery into many of the material questions in this case remain
outstanding” and “[m]any critical individuals have not been deposed.” Pls.’ Opp’n 27-28. That
was followed by a four-page list of discovery Smallwood would like to conduct, including thirtyone broad categories of discovery (such as “All contracts,” “Phone records,” and “Bank
statements”), the names of fourteen people or organizations he would like to depose, and seven
different topical areas he would like to examine. See id. at 29-32. He did not explain “what
particular information is sought” or “how, if disclosed, it would preclude summary judgment.”
See Shelton, 775 F.3d at 568. Nor did Smallwood explain why he was unable to obtain this
information during the targeted discovery period, particularly because a number of the topics he
would like to examine overlap with the topics he was permitted to examine through that initial
phase of discovery. 5 Nonetheless, it is clear from Defendants’ motions that, in large part, further
discovery would not shed any additional light on arguments they have raised.
III.

Legal standard – Summary judgment

Summary judgment is appropriate if the moving party “shows that there is no genuine
dispute as to any material fact and the movant is entitled to judgment as a matter of law.” Fed. R.
Civ. P. 56(a). A fact is material if the fact “might affect the outcome of the suit under the
governing law,” Anderson v. Liberty Lobby, Inc., 477 U.S. 242, 248 (1986), and a dispute is
genuine if “the evidence is such that a reasonable jury could return a verdict for the nonmoving
party,” id. When the evidence favoring the nonmoving party is “merely colorable” or “not
significantly probative, summary judgment may be granted.” Id. at 249-50 (citations omitted).
5

For example, Smallwood states that he would like to obtain discovery of “[a]ny and all communications
relating to James Smallwood or James Smallwood’s program, ‘The Choice is Yours’” as well as “[e]ach
Defendant’s alleged involvement in the District Attorney’s Program,” see Pl.’s Opp’n 29, but two of the topics
Smallwood was permitted to examine during the targeted discovery period were “[e]ach Defendant’s alleged
communication with any other Defendant regarding The Choice is Yours, Inc. (‘James Smallwood’s Program’)” and
“[e]ach Defendant’s alleged involvement in the Choice is Yours (‘District Attorney’s Program’),” see Order ¶ 1(d),
(f), Sept. 5, 2014.

5

The parties must support their respective contentions—that a fact cannot be or is genuinely
disputed—by “citing to particular parts of materials in the record” or by “showing that the
materials cited do not establish the absence or presence of a genuine dispute.” Fed. R. Civ. P.
56(c)(1). “The court need consider only the cited materials, but it may consider other materials in
the record.” Fed. R. Civ. P. 56(c)(3).
IV.

Goode and P/PV are entitled to summary judgment on Smallwood’s fraud claim.

Under Pennsylvania law, to prevail on a claim that another made a fraudulent
misrepresentation, the plaintiff must show the following:
(1) A representation; (2) which is material to the transaction at hand; (3) made
falsely, with knowledge of its falsity or recklessness as to whether it is true or
false; (4) with the intent of misleading another into relying on it; (5) justifiable
reliance on the misrepresentation; and, (6) the resulting injury was proximately
caused by the reliance.
Bortz v. Noon, 729 A.2d 555, 560 (Pa. 1999) (citing Gibbs v. Ernst, 647 A.2d 882, 889 (Pa.
1994)). Unlike most civil claims, proof by a preponderance of the evidence is not enough to
prevail. Rather, “a party alleging fraud has the burden of proving the same by clear and
convincing evidence,” Moser v. DeSetta, 589 A.2d 679, 682 (Pa. 1991) (citing Estate of Bosico,
412 A.2d 505, 506 (Pa. 1980)), and that is the standard by which Defendants’ summary
judgment motions must be measured. See Anderson, 477 U.S. at 255.
Smallwood claims that he has identified “two clear fraudulent misstatements.” Pls.’
Opp’n 23. The first is that, according to Smallwood, “Goode stated that P/PV was considering
partnering with Plaintiffs and later stated that P/PV would be partnering with Plaintiffs and that
funding of $1,000,000 would be provided from Lenfest,” and Smallwood claims that he was
relying upon these representations when he decided to furnish Goode with the booklet of
materials about his organization. Id. at 24. The problem with this claim is that, according to
Smallwood’s own testimony, he provided Goode with his booklet of materials at their first
meeting, in October 2009, see Smallwood Dep. 414:5-416:14, but it was not until their third
meeting, in December 2009, that Goode raised the possibility of partnering with P/PV, id. at
911:10-912:24, and it was not until their fourth meeting, in June 2010, that Goode led him to
believe that he could secure funding from Lenfest, id. at 917:18-919:19. Even assuming that
Goode made these representations, and even assuming that they were false, they happened after
the act that Smallwood said he took in reliance upon them. No claim of fraud could be found on
that evidence. 6
According to Smallwood, the second misstatement occurred during an exchange he had
over the phone with an employee of the Philadelphia District Attorney’s Office in 2011 or 2012.
He testified that after he learned that Williams and his Office may have been planning to launch a
program called “The Choice Is Yours,” he “started calling the District Attorney’s Office, trying to
6

Even if Smallwood’s request for further discovery had complied with Rule 56(d), no further discovery
would change the result given that it turns on Smallwood’s own testimony.

6

find out more about their training program.” Id. at 848:19-849:5. According to Smallwood, he
was able to speak with a member of the Office who was “orchestrating” and “running” the
program, but “[s]he denied that there was a The Choice is Yours program.” Id. at 852:12-853:3.
Smallwood claims that, in reliance on this statement, he “stopped momentarily” his investigation
into whether the District Attorney’s Office was planning to use the name of his organization for
its new program, and that delay hindered his ability to challenge the Office’s “theft of his
intellectual property.” Id. at 853:5-14; Pls.’ Opp’n 24. Setting aside whether Smallwood could
show that the person he was speaking with intended to mislead him, or whether the “momentary”
delay that this statement caused to Smallwood’s investigation is an actionable injury, neither the
individual he spoke with over the phone, nor Williams, nor the City of Philadelphia is a
defendant to his fraud claim. While Smallwood originally named both Williams and the City of
Philadelphia as Defendants to this claim, the claim against Williams was dismissed under the
doctrine of high public official immunity, while the claim against the City was dismissed under
the immunity afforded to it by Pennsylvania’s Political Subdivision Tort Claims Act, leaving
only Goode and P/PV as defendants. See Choice Is Yours, Inc., 2015 WL 5584302, at *5-8.
Summary judgment is warranted in their favor on this claim.
V.

Defendants are entitled to summary judgment on Smallwood’s RICO claims.

Smallwood claims that all of the Defendants joined together as a RICO enterprise to
“engage[] in a fraudulent scheme to steal [Smallwood’s] nonprofit.” Pls.’ Opp’n 21. He invokes
18 U.S.C. § 1962(c), which prohibits “any person employed by or associated with any enterprise
. . . to conduct or participate . . . in the conduct of such enterprise’s affairs through a pattern of
racketeering activity.” For Smallwood to prevail, he must establish “(1) conduct (2) of an
enterprise (3) through a pattern (4) of racketeering activity.” See Sedima, S.P.R.L. v. Imrex Co.,
473 U.S. 479, 496 (1985). He also invokes § 1962(d), which forbids any person from conspiring
to violate RICO.
There are a number of difficulties with these claims. The first is that Smallwood is unable
to point to any facts suggesting that Goode, Williams, P/PV, and the City of Philadelphia had
formed an enterprise. “[T]he ‘enterprise’ element of a § 1962(c) claim can be satisfied by
showing a ‘structure,’ that is, a common ‘purpose, relationships among those associated with the
enterprise, and longevity sufficient to permit these associates to pursue the enterprise’s
purpose.’” In re Ins. Brokerage Antitrust Litig., 618 F.3d 300, 368 (3d Cir. 2010) (quoting Boyle
v. United States, 556 U.S. 938, 946 (2009)). Despite having the ability during the targeted
discovery period to inquire into “[e]ach Defendant’s alleged communication with any other
Defendant regarding . . . Smallwood’s Program . . . or the [booklet of] materials” that Smallwood
gave to Goode, as well as “[e]ach Defendant’s alleged disclosure to any other Defendant” of
those materials, 7 Smallwood was unable to uncover any evidence that any of these Defendants
had so much as discussed Smallwood or his organization. Nor has he produced any evidence that

7

See Order ¶1(b), (d), Sept. 5, 2014.

7

Goode disclosed the booklet of materials that Smallwood gave to him to any of the other
Defendants, or to any other person.
While “proof of a pattern of racketeering activity may be sufficient in a particular case to
permit a jury to infer the existence of an association-in-fact enterprise,” id. (quoting Boyle, 556
U.S. at 951), Smallwood cannot substantiate his claims that these Defendants engaged in any
racketeering activity—let alone a pattern of such activity. The racketeering activity that
Smallwood contends the Defendants committed—the “predicate acts,” in RICO parlance—
consists of mail fraud and wire fraud. See 18 U.S.C. § 1961(1)(B). Both require a showing that a
defendant used mail or wire communications in furtherance of a scheme to defraud. See United
States v. Syme, 276 F.3d 131, 142 n.3 (3d Cir. 2002) (citing 18 U.S.C. §§ 1341, 1343). While
Smallwood contends that his “entire Amended Complaint is devoted to demonstrating how the
defendants intentionally participated in a scheme to defraud Plaintiffs of money and their
intellectual property,” see Pls.’ Opp’n 20, the only fraudulent scheme that Smallwood has
identified is his contention that Goode obtained the booklet of materials about Smallwood’s
organization under false pretenses. As the Court has already observed, that contention is not
supported by Smallwood’s own testimony. To be sure, Smallwood claims that Defendants
engaged in other wrongful conduct, such as misappropriating his ideas and infringing upon his
trademark for “The Choice is Yours,” but those acts do not sound in fraud, or otherwise qualify
as predicate acts of racketeering. See § 1961(1); Terrell v. Eisner, 104 F. App’x 210, 212 (2d Cir.
2004) (recognizing that “common-law misappropriation . . . is not a predicate act under RICO”);
Katzman v. Victoria’s Secret Catalogue, 167 F.R.D. 649, 655 n.2 (S.D.N.Y. 1996) (recognizing
that the Lanham Act is “not among those [statutes] listed under § 1961(1) and, therefore, alleged
violations of [that Act] cannot satisfy the requirement for . . . RICO predicate acts”), aff’d, 113
F.3d 1229 (2d Cir. 1997). Thus, even if Goode did discuss Smallwood’s organization with
Williams at some time and provide him with a copy of Smallwood’s booklet of materials—
despite there being no evidence of that occurring—and even if Williams then decided to name
his new diversionary program after Smallwood’s organization and incorporate elements of it into
his program, none of that conduct would constitute racketeering. 8
8

Even if Goode did acquire the booklet of materials from Smallwood as part of a fraudulent scheme, the
specific wire communications that Smallwood has identified would not constitute either mail or wire fraud because
they would not have been made in furtherance of that scheme. Smallwood points to a collection of blog posts,
Twitter messages, and news reports through which Williams promoted the launch of his Office’s diversionary
program and argues that these communications were made “in furtherance of [the Defendants’] fraudulent activity.”
See Pls.’ Opp’n 20-21. But if it were true that Defendants had obtained Smallwood’s booklet of materials under
false pretenses, Williams’s decision to publicize the fact that he had adapted his program from Smallwood’s
organization and taken its name would not be furthering Defendants’ scheme to defraud Smallwood; that would be
reaping the benefits of it. See Bro-Tech Corp. v. Thermax, Inc., 651 F. Supp. 2d 378, 404 (E.D. Pa. 2009) (“The
alleged subsequent business use of the misappropriated information . . . is not a predicate act of the scheme; indeed,
it was possible only because the fraud had reached fruition and achieved the misappropriation at issue.”).
Smallwood also relies on these promotional communications to show that Defendants’ racketeering activities satisfy
RICO’s continuity requirement, see Pls.’ Opp’n 21 (“The DA Defendants continue to claim credit for Plaintiffs’
program, misrepresenting to the public that it is theirs by way of the wires . . . .”), but because these communications
would not be in furtherance of any fraudulent scheme, they would not be predicate acts and would not count toward
a showing of continuity.

8

The more fundamental problem with Smallwood’s RICO claims is that the damages he
claims that he has suffered are not actionable under the statute. According to Smallwood, he has
suffered “severe damages” that “include[] the dilution of his mark, the loss of funding that was
supposed to come from the Lenfest Foundation, the difficulty in obtaining new donations given
that another program has an identical name, and the harm to the reputation of his program.” Pls.’
Opp’n at 25. Under RICO, a private right of action is available only for a person who was
“injured in his business or property” by a violation of the statute. 18 U.S.C. § 1964(c). This
requirement calls for “proof of a concrete financial loss and not mere injury to a valuable
intangible property interest.” Maio v. Aetna, Inc., 221 F.3d 472, 483 (3d Cir. 2000) (quoting
Steele v. Hosp. Corp. of Am., 36 F.3d 69, 70 (9th Cir. 1994)). That means that injuries such as
“harm to goodwill and reputation,” see The Knit With v. Knitting Fever, Inc., 625 F. App’x 27,
35 (3d Cir. 2015) (McKee, C.J.), cert. denied, 136 S. Ct. 1662 (2016), or loss of value to
intellectual property such as trade secrets, even if that loss could be measured, see Litton Sys.,
Inc. v. Ssangyong Cement Indus. Co., 1997 WL 59360, at *10 (Fed. Cir. 1997) (unpublished
table opinion), are not sufficient. Instead, there must be “proof of actual monetary loss, i.e., an
out-of-pocket loss.” Maio, 221 F.3d 483 (citing Steele, 36 F.3d at 70)). With the exception of
Smallwood’s contention that he was deprived of funding from the Lenfest Foundation, his
injuries all relate either to harm caused to his intangible property—”The Choice is Yours”
name—or to the reputation of his business. That may be valuable intangible property, but harm
to it is not actionable under RICO.
While lost funding could constitute an out-of-pocket loss, no reasonable jury could find
that Smallwood’s organization was deprived of funding from the Lenfest Foundation—if indeed
it was—as a proximate cause of any of the conduct that Defendants allegedly engaged in.
According to Smallwood, by naming his program “The Choice is Yours” (which Smallwood
refers to as “[The Fake] The Choice is Yours”) and incorporating ideas from Smallwood’s
organization into his program, Williams was able to secure a $1 million grant from the Lenfest
Foundation that should have gone to Smallwood’s organization (which he refers to as “[The
Real] The Choice is Yours”):
In addition to the substantial confusion [The Fake] The Choice is Yours causes in
the marketplace with respect to [The Real] The Choice is Yours, Defendants and
[The Fake] The Choice is Yours have caused Plaintiffs millions of dollars in
money damages because funds and donations supposed to go to [The Real] The
Choice is Yours were given to [The Fake] The Choice is Yours.
Am. Compl. ¶ 286. As Smallwood testified, he contends that his program “was handed to the
District Attorney and he used that to get funding for his The Choice is Yours.” See Smallwood
Dep. 996:15-997:9. While a loss of a specific funding grant could be a concrete financial loss, an
injury is actionable only if it “was proximately caused by the defendant’s violation of 18 U.S.C.
§ 1962.” Maio, 221 F.3d at 483 (citing First Nationwide Bank v. Gelt Funding Corp., 27 F.3d
763, 767 (2d Cir. 1994)). There are two reasons why no jury could find that Lenfest’s decision to
provide funding to Williams’s diversionary program was linked to any fraudulent scheme to
9

obtain confidential information about Smallwood’s organization. First, as already observed,
Smallwood was unable to produce any evidence to show that Goode “handed” Williams the
booklet of materials that Smallwood gave to him, or that Goode and Williams even discussed
Smallwood’s organization. Second, Defendants have produced evidence that the Lenfest
Foundation took an interest in Williams’s diversionary program before he decided to name it
“The Choice is Yours.” At the time that discussions began between the District Attorney’s Office
and Lenfest, the Office was referring to the proposed diversionary program as the “Back on
Track” program—the name of a prominent diversionary program operated by the San Francisco
District Attorney’s Office. See Mot. of Phila. & Williams Ex. 2, ECF No. 191-12 (containing a
copy of an email from a representative of Lenfest to a member of the District Attorney’s Office,
in which he referred to Williams’s “vision to create a first class ‘Back on Track’ program”).
Indeed, a comprehensive proposal submitted to Lenfest early in 2010 referred to the proposed
diversionary program as the “Philadelphia Back on Track Project” and explained that the
program was intended to “build[] off of the San Francisco Back on Track Program.” Id. Ex. 5, at
DA000971, DA000975, ECF No. 191-15. 9 Because Lenfest’s interest in Williams’s diversionary
program predated Williams’s decision to name it “The Choice is Yours”—and predated even the
design of the program—even if Goode did provide Williams with a copy of the booklet of
materials about Smallwood’s organization and even if that led Williams to name his program
after Smallwood’s organization, no reasonable jury could conclude that either of those acts were
the proximate cause of Lenfest’s decision to become involved with Williams’s diversionary
program. Smallwood therefore cannot show that he “suffered an injury to business or property”
and that his injury “was proximately caused by [Defendants’] violation of [RICO],” see Maio,
221 F.3d at 483 (citing First Nationwide, 27 F.3d at 767), which means that Defendants are
entitled to summary judgment on his RICO claims. 10
VI.

Goode and P/PV are entitled to summary judgment on Smallwood’s claim for
misappropriation of name or likeness.

In Smallwood’s Amended Complaint, he included a claim on behalf of him and his
organization that Defendants misappropriated their names and likenesses by calling the
diversionary program “The Choice is Yours.” 11 As the Court has already held, Smallwood has no
claim that his name or likeness has been misappropriated. “[W]hile the name of [his]
9

In his response to a statement of undisputed material facts filed by Williams and the City of Philadelphia,
Smallwood states that he disputes these facts because “the exact nature of Lenfest’s involvement” has not been
revealed through discovery and because Williams has not yet been deposed. See Pls.’ Resp. to Facts of Phila. &
Williams ¶¶ 3, 8, ECF No. 202-3. But Smallwood concedes that Williams did not decide to name the diversionary
program “The Choice Is Yours” until at least November 2010—at least six months after Lenfest became involved
with the program—and he offers no explanation for how further discovery would alter that fact. See ¶ 5.
10
Smallwood’s inability to prove an actionable injury under RICO is fatal to both his § 1962(c) claim and his
§ 1962(d) claim. See Magnum v. Archdiocese of Philadelphia, 253 F. App’x 224, 229 (3d Cir. 2007) (citing Rehkop
v. Berwick Healthcare Corp., 95 F.3d 285, 290 (3d Cir. 1996)) (“[A] plaintiff’s inability to allege injury to business
or property for purposes of § 1962(c) necessarily forecloses any claim brought under § 1962(d).”).
11
This claim was dismissed as to Williams under the doctrine of high public official immunity and as to the
City of Philadelphia under the immunity afforded to it by Pennsylvania’s Political Subdivision Tort Claims Act.
See Choice Is Yours, 2015 WL 5584302, at *5-8.

10

organization may be identified with him or evoke him in the minds of others, it is not an attribute
of [him] that identifies him.” See Choice Is Yours, 2015 WL 5584302, at *4. In other words, “[a]
person who hears the name ‘The Choice is Yours’ may think, ‘That’s James Smallwood’s
organization,’” but “[t]hat person would not think, ‘That’s James Smallwood.’” Id.
Nor does Smallwood’s organization, The Choice is Yours, Inc., have a claim. The
purpose of this claim is to protect “the interest of [an] individual in the exclusive use of his own
identity” based on the recognition when someone else “makes use of [one’s] name or likeness for
his own purposes and benefit,” that invades the person’s privacy. See Restatement (Second) of
Torts § 652C & cmts. a, b (Am. Law. Inst. 1977) (“One who appropriates to his own use or
benefit the name or likeness of another is subject to liability to the other for invasion of his
privacy.”). Because “[a] corporation, partnership or unincorporated association has no personal
right of privacy,” an organization like The Choice is Yours, Inc. has no claim that its name or
likeness has been misappropriated. Id. § 652I cmt. c. An organization may have the right to
prevent others from using its name, but that right finds its protection under the law of trademarks
and unfair competition, not through a privacy tort. See id. 12
VII.

Goode and P/PV are entitled to summary judgment on Smallwood’s claim for
misappropriation of ideas.

Smallwood also claims that ideas belonging to either Smallwood or his organization were
incorporated into Williams’s diversionary program and that Defendants are liable for
misappropriating those ideas. 13 Under Pennsylvania law, a claim for the misappropriation of an
idea requires a showing that “(1) the plaintiff had an idea that was novel and concrete, and (2) his
idea was misappropriated by the defendant.” Blackmon v. Iverson, 324 F. Supp. 2d 602, 607
(E.D. Pa. 2003) (citing Sorbee Int’l Ltd. v. Chubb Custom Ins. Co., 1999 PA Super 178 (1999)).
For an idea to be “novel and concrete,” the idea generally must be “capable of being identified as
having been created by one party and stolen or appropriated by another.” Sorbee, 1999 PA Super
178, at ¶ 8 (citing Thomas v. R.J. Reynolds Tobacco Co., 38 A.2d 61, 63-64 (Pa. 1944)). That
means that the idea must be “truly innovative, inventive, and new,” not simply a “variation of
already existing ideas.” Blackmon, 324 F. Supp. 2d at 607-08.
Smallwood contends that the training program he runs through his organization is a novel
and concrete idea. He describes his program as “an innovative nonprofit . . . [that] rehabilitates
ex-offenders, drug addicts, and the homeless by teaching them the construction and maintenance
trades as well as basic life skills” and arranges for interviews “with interested companies for job
placement so that these individuals can become gainfully employed and rejoin society as
productive members of their communities.” Am. Compl. ¶ 2. During his deposition, however,
Smallwood acknowledged that his program was “built around recidivism, reentry and those
12

The same is true under Pennsylvania’s “Unauthorized use of name or likeness” statute, which provides that
“[a]ny natural person whose name or likeness has commercial value and is used for any commercial or advertising
purpose . . . may bring an action to enjoin such unauthorized use.” See 42 Pa. Cons. Stat. Ann. § 8316 (West 2007)
(emphasis added).
13
As with Smallwood’s claim for misappropriation of name or likeness, both Williams and the City of
Philadelphia were dismissed as defendants to this claim pursuant to their respective immunities. See supra note 11.

11

kinds of things” and that he was not the first to conceive of the idea of this type of program.
See Smallwood Dep. 539:11-15, 540:2-11. Nonetheless, he emphasized that his program is
distinctive because “[i]t works,” and because he employs people “who actually care about the
people who [they] are training.” Id. at 540:15-543:6. He also points to the fact that he and his
program have received a number of awards for the work they have done.
Simply put, this is not a novel idea. 14 As Smallwood acknowledged, providing vocational
training and mentoring to criminal offenders or those who are out of work is neither inventive
nor new. See generally Amy L. Solomon et al., Urban Institute, Outside the Walls: A National
Snapshot of Community-Based Prisoner Reentry Programs (2004) (surveying nearly 100 reentry
programs nationwide); Maria L. Sachs, The Prospects for Ending Welfare as We Know It, 5 Stan.
L. & Pol’y Rev. 99 (1994) (tracing a number of prominent federal efforts to provide training and
support to the unemployed over the last fifty years). While Smallwood maintains that his
program is unique because of its longevity, see Smallwood Dep. 546:8-12 (“I strongly believe
. . . that if a program lasts five, ten, 15, 17 years, . . . that’s the uniqueness about a program.”),
the fact that Smallwood’s implementation of these ideas may have been successful does not
make the ideas themselves novel. Accordingly, Defendants are entitled to summary judgment on
this claim. 15
VIII. Defendants are not liable for breach of contract or unjust enrichment.
Smallwood claims that as a result of his meetings with Goode, a contract was formed
pursuant to which “P/PV and [Smallwood and his organization] were going to partner and that
$1,000,000 would be coming from the Lenfest Foundation.” Pls.’ Opp’n 22-23. In support,
Smallwood relies solely on a statement he made during his deposition, where he stated, “I
believe there was money that I could have received had I went along with the program . . . the
million dollars which was promised to me by Wilson Goode, if I went along with that, that
would have come to me.” Smallwood Dep. 457:17-458:10. However, Smallwood’s own
descriptions of these meetings belie any notion that the parties formed an agreement—express or
implied—for Goode to secure funding for Smallwood’s organization.
Smallwood testified that at their first meeting, in October 2009, they “met to talk about
funding for the The Choice is Yours,” the possibility of “a partnership with The Choice is Yours
and one of [Goode’s] organizations,” and about how Smallwood’s organization could “improve
Philadelphia.” Id. at 902:8-903:7. Then, in December 2009, they met again and “discussed The
Choice is Yours and . . . P/PV . . . and possibly partnering and working with them.” Id. at
421:14-19. Smallwood explains that the meeting consisted of “similar discussions [they] always
have had of how to improve The Choice is Yours, how to use it to make Philadelphia a better
14

Whether an idea is novel appears to be a question of law for the court, not a question of fact for a jury,
see Baer v. Chase, 392 F.3d 609, 628 (3d Cir. 2004); Duffy v. Charles Schwab & Co., 123 F. Supp. 2d 802, 809
(D.N.J. 2000) (collecting cases from various jurisdictions), but even if this were a question of fact, no reasonable
jury could conclude otherwise.
15
With this conclusion, none of Smallwood’s tort claims remain. That means that his claim for civil
conspiracy under Pennsylvania law must fail as well. See Boyanowski v. Capital Area Intermediate Unit, 215 F.3d
396, 407 (3d Cir. 2000).

12

place to live and how to improve the—the citizens here who were not working, who were
homeless, who were coming home from the war—and to stop recidivism.” Id. at 911:1-9.
According to Smallwood, during that meeting Goode “mentioned other organizations and other
people who he ha[d] close ties with who he could possibly introduce [Smallwood] to that could
be of help to The Choice is Yours,” and “[a]mong those was the P/PV.” Id. at 912:6-12. When
they met again in May 2010, “that meeting went on to talk about—more about P/PV, more about
funding, more about getting money. And it just continued on to elevate and [Smallwood’s]
enthusiasm started to grow in reference to The Choice is Yours expanding and . . . doing more of
what it really wanted to do.” Id. at 913:11-17. According to Smallwood, at that meeting, Goode
“talked about the possibility of—he almost assured [him] that he could get a million dollars in
funding from Lenfest” and that “funding was no problem, you know, he could get it from
Lenfest—through P/PV.” Id. at 918:7-11
Goode disagrees with Smallwood’s recollection of these meetings, but even based on
Smallwood’s account, no reasonable jury could conclude from this testimony that Goode had
entered into an agreement with Smallwood to provide him with a $1 million in funding and forge
a binding relationship with P/PV. His testimony reveals that, at most, the two were discussing the
“possibility [of] partnering” and the “possibility” of finding a source of funding for Smallwood’s
organization. Even Smallwood’s testimony that “[one] million dollars [was] promised to [him]
by Wilson Goode” was prefaced by the statement that Smallwood “believe[d] there was money
that [he] could have received had [he] went along with program.” These conversations amount to
nothing more than a mutual exploration into whether Goode and Smallwood may have been able
to work together, and “[i]t is hornbook law that evidence of preliminary negotiations or an
agreement to enter into a binding contract in the future does not alone constitute a contract.”
Channel Home Centers, Div. of Grace Retail Corp. v. Grossman, 795 F.2d 291, 298 (3d Cir.
1986) (citing Goldman v. McShain, 247 A.2d 455, 458 (Pa. 1968); Lombardo v. Gasparini
Excavating Co., 123 A.2d 663, 666 (Pa. 1956); Kazanjian v. New England Petroleum Corp., 480
A.2d 1153, 1157 (Pa. Super. Ct. 1984)). As Smallwood himself explains, he attended these
meetings with Goode because Goode “kept assuring [him] that these things could happen, that
funding could possibly happen and that he had the connections to make it happen.” Smallwood
Dep. 923:2-7. That Goode may have given Smallwood an idea of how expansive his capabilities
are—including the fact that Goode “assured [him] that he could get a million dollars in funding
from Lenfest”—does not mean that the two entered into a funding agreement for Smallwood’s
organization.
Smallwood suggests that an implied contract could be found under these circumstances,
but one could not. Implied contracts are formed “where the parties agree upon the obligations to
be incurred, but their intention, instead of being expressed in words, is inferred from their acts in
the light of the surrounding circumstances.” Cameron v. Eynon, 3 A.2d 423, 424 (Pa. 1939).
These contracts “arise under circumstances which, according to the ordinary course of dealing
and the common understanding of men, show a mutual intention to contract.” Hertzog v.
Hertzog, 29 Pa. 465, 468 (Pa. 1857). No mutual intention to contract could be inferred from
13

these meetings between Smallwood and Goode. Rather, as Smallwood explains, they met
because he and Goode had similar interests—Smallwood in “help[ing] those who were coming
out of jail,” and Goode in “helping the children of those who were incarcerated”—and Goode
was someone with “quite a few municipal contacts” who “could potentially help grow The
Choice is Yours.” See Smallwood Dep. 902:4-904:11. Had any contract emerged from those
meetings, it would have had to have been an express one, because the mere fact that Smallwood
and Goode held a series of meetings to discuss Smallwood’s organization and Goode’s resources
permits no inference that a contract was formed between them.
Smallwood also contends that he has a claim for unjust enrichment based on these facts,
but he does not explain why that is so. Instead, he simply recites the familiar principles that
apply to the entire body of the law of restitution and unjust enrichment: the defendant was
enriched, “the enrichment was at the expense of plaintiff,” and “equity and good conscience
require restitution should be made.” See Pls.’ Opp’n 22-23; See Restatement (Third) of
Restitution and Unjust Enrichment § 1 (Am. Law. Inst. 2011) (“A person who is unjustly
enriched at the expense of another is subject to liability in restitution.”). But as with any other
area of common law, the law of restitution and unjust enrichment is made up of various theories
of liability that apply to different factual scenarios; it is not an opportunity to engage in an
unbounded inquiry into the relative equities of a case. See Restatement (Third) of Restitution and
Unjust Enrichment § 1 cmts. a & b (Am. Law. Inst. 2011); Meehan v. Cheltenham Twp., 189
A.2d 593, 596 (Pa. 1963) (recognizing that “[t]he Restatement of Restitution sets forth various
rules for the determination of whether the retention of a particular enrichment is unjust”). For a
plaintiff, this means that it is essential to explain why “a particular transaction is productive of
unjust enrichment,” not simply suggest that there has been “unjust enrichment in any such broad
sense.” See Restatement (Third) of Restitution and Unjust Enrichment § 1 cmt. b.
Smallwood has done only the latter. His argument in support of his claim of unjust
enrichment consists merely of the contention “that even if an implied contract is not found to
exist for one or more of defendants[,] the elements of unjust enrichment are met by the above
facts”—with “above facts” appearing to refer to his contention that “Defendants . . . exploit[ed]
his program and us[ed] it[s] name.” See Pls.’ Opp’n 23. While it cannot be said for sure,
Smallwood appears to be invoking the principle that “[a] person who obtains a benefit by
misappropriation or infringement of another’s legally protected rights in any idea, expression,
information, image, or designation is liable in restitution to the holder of such rights.”
See Restatement (Third) of Restitution and Unjust Enrichment § 42. This principle recognizes
that a person whose intellectual property has been misappropriated or infringed can recover the
benefits that the other has wrongfully obtained. In other words, this claim is, in effect, an
alternative remedy to damages that a plaintiff can elect if recovering the benefits the wrongdoer
obtained is more favorable than recovering damages. See Restatement (Third) of Restitution and
Unjust Enrichment ch. 5, topic 1, intro. note. 16 Whether Smallwood can exercise this claim thus
16

For practical purposes, this claim may largely—if not entirely—overlap with the remedies that would be
available to Smallwood for trademark infringement under the Lanham Act because the act expressly permits a

14

depends upon the success of his underlying claims for misappropriation and trademark
infringement. See Restatement (Third) of Restitution and Unjust Enrichment § 42 cmt. b. (“The
law of restitution does not define the substantive rules of ownership on which a claim for
infringement or misappropriation rests.”). As the Court has already concluded, judgment is
warranted in Defendants’ favor on Smallwood’s misappropriation claims, which means his
unjust enrichment claim rises or falls on the merits of his claims for trademark infringement.
Guthrie Healthcare Sys. v. ContextMedia, Inc., No. 12 Civ. 7992, 2014 WL 185222, at *13
(S.D.N.Y. Jan. 16, 2014) (“Here, plaintiff’s unjust enrichment claim is founded on defendants’
alleged infringement of its marks. Because those claims survive summary judgment, plaintiffs’
unjust enrichment claim must also survive summary judgment.”). Those claims are the subject of
the next and final section of this Opinion.
IX.

Goode is entitled to summary judgment on Smallwood’s trademark infringement
claims, but the other Defendants are not.

Finally, Smallwood claims that Defendants are liable under the Lanham Act for
infringing and diluting the trademark of his organization, “The Choice is Yours.” See 15 U.S.C.
§§ 1114(1)(a), 1125(a)(1)(A), (c). 17 Defendants each raise the same two arguments against these
claims. First, they contend that the Lanham Act does not apply because Williams’s diversionary
program, which was available only to offenders charged in Philadelphia, did not affect interstate
commerce. Second, they contend that there was no possibility of confusion between Williams’s
diversionary program and Smallwood’s organization because no person seeking to enroll in
Smallwood’s program could confuse it with Williams’s diversionary program, which was
available only to criminal defendants seeking to avoid jail time. 18 Neither argument has merit.
A.

The use of Smallwood’s mark for Williams’s diversionary program satisfies the
interstate commerce requirement of the Lanham Act.

prevailing party to recover the infringer’s profits. See 15 U.S.C. § 1117(a) (providing that a prevailing party may,
“subject to the principles of equity, . . . recover (1) defendant’s profits, (2) any damages sustained by the plaintiff,
and (3) the costs of the action”); see also Restatement (Third) of Restitution and Unjust Enrichment § 42 cmt. f,
illus. 9 (observing that a plaintiff who proves that a defendant willfully infringed the plaintiff’s trademark could
recover the defendant’s profits “both by statute (15 U.S.C. § 1117) and by ordinary principles of restitution
(§ 51(4))”). Even if that is so, the law of restitution can nonetheless offer guidance on how to properly calculate
those statutory remedies, given that an award of an infringer’s profits is a restitutionary concept. See Restatement
(Third) of Restitution and Unjust Enrichment § 42 cmt. a.
17
Though Smallwood does not say, he likely invoked both § 1114(a), which protects registered marks, and
§ 1125(a)(1)(A), which protects unregistered marks, because he did not obtain a federal registration for the name of
his organization until May 7, 2013—after Williams launched his diversionary program. See Am. Compl. Ex. 8, ECF
No. 54-12.
18
In his response to Defendants’ motions, Smallwood makes no effort to defend his claim for trademark
dilution under 15 U.S.C. § 1125(c). That is likely because § 1125(c) protects only “famous” marks, which are
defined as marks that are “widely recognized by the general consuming public of the United States.” Smallwood has
presented no evidence that the name of his organization is a “highly distinctive mark[] that [is] well-known
throughout the country,” Green v. Fornario, 486 F.3d 100, 105 (3d Cir. 2007) (quoting TCPIP Holding Co. v. Haar
Commc’ns, Inc., 244 F.3d 88, 99 (2d Cir. 2001)), and it is clear from the evidence that has been presented that he
could not. Defendants are therefore entitled to summary judgment on this claim.

15

Both § 1114(a) and § 1125(a)(1)(A) of the Lanham Act apply only to defendants who use
a mark “in commerce” that is likely to cause confusion with the plaintiff’s mark. See § 1114(a)
(providing a cause of action against “[a]ny person who shall, without the consent of the
registration—use in commerce any reproduction, counterfeit, copy, or colorable imitation of a
registered mark”); § 1125(a)(1)(a) (proving a cause of action against “[a]ny person who . . . uses
in commerce any word, term, name, symbol, or device . . . likely to cause confusion, or to cause
mistake, or to deceive”). The term “commerce” refers to “all commerce which may lawfully be
regulated by Congress.” 15 U.S.C. § 1127. This requirement, of course, owes to the fact that
Congress’s authority to regulate trademarks derives from the Commerce Clause. See In re TradeMark Cases, 100 U.S. 82 (1879); § 1127.
Defendants focus on the fact that Williams’s diversionary program was a creature of the
Philadelphia District Attorney’s Office that operated only within Williams’s jurisdiction: the
City of Philadelphia. In their view, that means that no aspect of the program, including its name,
is within the scope of Congress’s Commerce Clause powers. But it is well settled that
“Congress’s authority under the interstate commerce clause extends to purely intrastate activity if
that activity substantially affects interstate commerce.” Highmark, Inc. v. UPMC Health Plan,
Inc., 276 F.3d 160, 165 (3d Cir. 2001) (citing United States v. Lopez, 514 U.S. 549, 558-59
(1995)). “Thus, ‘in commerce’ refers to the impact that infringement has on interstate use of a
trademark; it does not mean that an infringer is immune from prosecution under the statute so
long as he keeps his infringement entirely within the confines of a state.” Coca-Cola Co. v.
Stewart, 621 F.2d 287, 290 (8th Cir. 1980). With these principles in mind, a number of courts
have concluded that “[a] substantial effect on interstate commerce is present when the trademark
owner’s reputation and good will, built up by use of the mark in interstate commerce, are
adversely affected by an intrastate infringement.” See Franchised Stores of N.Y., Inc. v. Winter,
394 F.2d 664, 669 (2d Cir. 1968); accord Purolator, Inc. v. EFRA Distributors, Inc., 687 F.2d
554, 559 (1st Cir. 1982) (collecting cases from five other circuit courts); Laurel Capital Grp.,
Inc. v. BT Fin. Corp., 45 F. Supp. 2d 469, 477 (W.D. Pa. 1999) (quoting Coca-Cola Co., 621
F.2d at 290) (D.B. Smith, J.).19
Smallwood holds a federal registration for the name “The Choice is Yours,” and in order
to obtain that registration, he was required to certify that the mark is in use in interstate
commerce. See 15 U.S.C. § 1051(a)(3)(C). All four Defendants have assumed for the purposes of
their motions that the name is indeed protectable under the Lanham Act, 20 and none of them
have argued that Smallwood has not built up a reputation and goodwill in the name that may

19

See Mem. Supp. Mot. Phila. and Williams 10 n.7, ECF No. 191-3; Mot. Goode 25 n.7, ECF No. 195;
Mem. Supp. Mot. P/PV 25 n.11, ECF No. 196-3.
20
As a leading treatise on trademarks candidly observes, these “decisions interpreting the ‘use in commerce’
requirement for infringement of federally registered marks have virtually eliminated the ‘local use’ defense” because
“[o]ne assumes that the plaintiff-federal registrant is using its mark in interstate commerce,” and “[e]ven local acts
of infringement by defendant will have a substantial effect upon the interstate usage of plaintiff’s trademark.”
4 J. Thomas McCarthy, McCarthy on Trademarks and Unfair Competition § 25:57, Westlaw (database updated
Sept. 2016).

16

have been harmed by Williams’s use of the name for his diversionary program. Accordingly,
Defendants have not demonstrated that they are entitled to summary judgment on this ground.
B.

Defendants have not addressed the primary type of confusion that Williams’s
diversionary program may have caused.

Defendants also contend that they cannot be liable for infringing Smallwood’s mark
because there is no possibility of confusion between the two. Of course, “[t]he touchstone of
infringement is whether the use creates a likelihood of confusion,” A & H Sportswear, Inc. v.
Victoria’s Secret Stores, Inc., 166 F.3d 197, 210 (3d Cir. 1999) (en banc) (quoting Pebble Beach
Co. v. Tour 18 I Ltd., 155 F.3d 526, 543 (5th Cir. 1998)), and Defendants argue that no confusion
is possible here, because Smallwood’s organization and Williams’s diversionary program serve
mutually exclusive populations. It is true that no one seeking to participate in Smallwood’s
program could end up participating in the District Attorney’s diversionary program (unless they
first committed a crime), and that a criminal defendant seeking to avoid jail time had but one
option: the District Attorney’s diversionary program. What Defendants overlook, however, is
that Smallwood’s primary complaint is that they have created confusion among potential donors
to his organization, not among potential participants in his program. In his Amended Complaint,
Smallwood alleged that Defendants “made it nearly impossible for [him] to obtain donations and
funding,” Am. Compl. ¶ 113, a complaint which he reiterated during his deposition,
see Smallwood Dep. 997:19-22 (stating that he has “f[ound] it very difficult to accrue funding
for The Choice is Yours”). For non-profit organizations like Smallwood’s, protecting their
identity is critically important because “[i]f the distinct identity of such non-profit organizations
is lost through a confusingly similar use of a name by another, then it is obvious that the
organization will have serious difficulty in raising funds and attracting . . . support.” 1 J. Thomas
McCarthy, McCarthy on Trademarks and Unfair Competition § 9.5, Westlaw (database updated
Sept. 2016). For this reason, a number of courts have enjoined defendants from using the marks
of nonprofits that use those marks to solicit funding. See, e.g., Cancer Research Inst., Inc. v.
Cancer Research Soc’y, Inc., 694 F. Supp. 1051, 1056 (S.D.N.Y. 1988) (recognizing that the
plaintiff’s “interest in protecting its name and reputation is an important consideration”);
Am. Diabetes Ass’n, Inc. v. Nat’l Diabetes Ass’n, 533 F. Supp. 16, 21 (E.D. Pa. 1981), aff’d, 681
F.2d 804 (3d Cir. 1982). Defendants do not address the possibility that Williams’s program may
have created confusion among the potential pool of donors to Smallwood’s program, which
means that they have not shown that no jury could find in Smallwood’s favor on this point.
C.

The commerciality of the District Attorney’s Office’s use of Smallwood’s mark

One remaining question is whether the District Attorney’s Office used Smallwood’s mark
in a commercial manner. As one court has observed, the predominant view among the circuit
courts appears to be that the Lanham Act does not protect against noncommercial uses of marks.
See Radiance Found., Inc. v. N.A.A.C.P., 786 F.3d 316, 322 (4th Cir. 2015) (citing Farah v.
Esquire Magazine, 736 F.3d 528, 541 (D.C. Cir. 2013); Utah Lighthouse Ministry v. Found. for
Apologetic Info. & Research, 527 F.3d 1045, 1052-54 (10th Cir. 2008); Bosley Med. Inst., Inc. v.
17

Kremer, 403 F.3d 672, 676-77 (9th Cir. 2005); Taubman Co. v. Webfeats, 319 F.3d 770, 774 (6th
Cir. 2003); Porous Media Corp. v. Pall Corp., 173 F.3d 1109, 1120 (8th Cir. 1999)). These
courts base this requirement on the fact that both § 1114(a) and § 1125(a)(1) prohibit only the
uses of protected marks “in connection with” goods or services. See Radiance Found., 786 F.3d
at 322. But, not all courts agree. See United We Stand Am., Inc. v. United We Stand, Am. N.Y.,
Inc., 128 F.3d 86, 90 (2d Cir. 1997).
Even those courts that do impose a commerciality requirement generally recognize that
engaging in fundraising may satisfy the requirement. See, e.g., Radiance Found., 786 F.3d at 327
(“A solicitation may satisfy the ‘in connection with’ element if the trademark holder
demonstrates a sufficient nexus between the unauthorized use of the protected mark and clear
transactional activity. Such a nexus may be present, for example, where the protected mark
seems to denote the recipient of the donation.”); Valley Forge Military Acad. Found. v. Valley
Forge Old Guard, Inc., 24 F. Supp. 3d 451, 456 (E.D. Pa. 2014) (finding that an alumni
association’s use of a mark to “provide services to the Academy’s alumni and to solicit donations
for alumni services” satisfied the requirement); Planned Parenthood Fed’n of Am., Inc. v. Bucci,
No. 97 CIV. 0629, 1997 WL 133313, at *6 (S.D.N.Y. Mar. 24, 1997), aff’d, 152 F.3d 920 (2d
Cir. 1998) (“Courts have found that fund-raising activities may bring a defendant’s actions
within the scope of the Lanham Act.”). 21 Here, Williams’s diversionary program was not funded
from the Commonwealth’s coffers but from “generous donations from the Lenfest and William
Penn Foundations.” See Am. Compl. Ex. 7, at 54-7. As the Court has already observed, Lenfest
became involved in the program before Williams chose to name it “The Choice Is Yours,” which
means that Williams’s Office did not use that name to attract that funding. Whether Williams’s
Office may have engaged in other fundraising, or whether soliciting funding from the William
Penn Foundation would be sufficient, standing alone, to bring the diversionary program within
the reach of the Lanham Act need not be decided now, because Defendants have not addressed
this topic in their motions. Nor has Smallwood had the opportunity to obtain discovery about the
funding for Williams’s diversionary program because it was not within the scope of the targeted
discovery period. On the record that has been presented through these motions, Smallwood’s
claims for trademark infringement are viable. 22

21

Even the Second Circuit’s decision in United We Stand, which the Fourth Circuit viewed as a decision
endorsing the view that no commercial nexus need be shown, emphasized the fact that the alleged infringer, United
We Stand, America New York, Inc., “was incorporated ‘to solicit, collect and otherwise raise money’ in support of
the presidential candidacy of Ross Perot.” See United We Stand, 128 F.3d at 90.
22
Goode, however, is entitled to summary judgment on these claims. Despite having the opportunity to
conduct discovery into “[e]ach Defendant’s alleged communication with any other Defendant regarding
[Smallwood’s organization]” and “[e]ach non-District Attorney Defendant’s alleged use of any trademark relating to
[Smallwood’s organization],” see Order ¶ 1(d), (e), Sept. 5, 2014, Smallwood was unable to point to any evidence to
suggest that Goode had discussed Smallwood’s organization with Williams or members of his Office, or that Goode
had any involvement in the selection of the name “The Choice Is Yours” for the diversionary program. Accordingly,
no reasonable jury could find that Goode was liable for infringing Smallwood’s mark, either directly or secondarily.
This also means that Goode is entitled to summary judgment on Smallwood’s claim for unjust enrichment.

18

X.

Conclusion

Goode is entitled to summary judgment on all of Smallwood’s claims, while Williams,
the City of Philadelphia, and P/PV are entitled to summary judgment on each claim except for
Smallwood’s claims for trademark infringement under § 1114(a) and § 1125(a)(1)(A) of the
Lanham Act and unjust enrichment. An appropriate order follows. 23

BY THE COURT:

/s/ Joseph F. Leeson, Jr.________
JOSEPH F. LEESON, JR.
United States District Judge

23

Each Defendant is also entitled to summary judgment on Smallwood’s claim of “Equitable Relief – Right
of Attribution,” to the extent Smallwood contends that these allegations state a separate claim. See Am. Compl.
¶¶ 345-53. These allegations are simply a request for certain remedial relief, which Smallwood can advance in the
event that he prevails on his claims for trademark infringement. That said, Smallwood has offered no authority for
the proposition that he would be entitled to an order directing Defendants “to publicly apologize for their outrageous
conduct, the abuse of their public positions, and also to acknowledge James Smallwood’s role as the founder and
sole creator of ‘The Choice is Yours’ name, program, organization, and mark.” Id. ¶ 353.

19