Mars, Incorporated v. Bil-Jac Foods, Inc.

Filing 77

STIPULATED PROTECTIVE ORDER Signed by Magistrate Judge Joe Brown on 5/2/14. (DOCKET TEXT SUMMARY ONLY-ATTORNEYS MUST OPEN THE PDF AND READ THE ORDER.)(dt)

IN THE UNITED STATES DISTRICT COURT
FOR THE MIDDLE DISTRICT OF TENNESSEE
NASHVILLE DIVISION
MARS, INCORPORATED and MARS
PETCARE US, INC.,

)
)
)
)
)
)
)
)
)
)
)
)
)

Plaintiffs,
v.
BIL-JAC FOODS, INC., U.S. PET
NUTRITION, LLC, THAI UNION
INTERNATIONAL, INC., KELLY FOODS
CORPORATION, and BLUE BUFFALO
COMPANY, LTD.,

Case No. 3:13-cv-0928
District Judge Campbell
Magistrate Judge Brown

Defendants.
STIPULATED PROTECTIVE ORDER
WHEREAS, all the Parties to the above-captioned action (the “Action”), namely,
Plaintiffs/Counter-Defendants Mars, Incorporated and Mars Petcare US, Inc. (collectively,
“Plaintiffs” or “Mars”) and Defendants/Counter-Plaintiffs Bil-Jac Foods, Inc., U.S. Pet Nutrition,
LLC, Kelly Foods Corporation, and Blue Buffalo Company, Ltd. (collectively, “Defendants”)
jointly request that a protective order be entered pursuant to Rule 26(c) of the Federal Rules of
Civil Procedure to protect the confidentiality of nonpublic and competitively sensitive
information that they may need to disclose in connection with discovery in this Action;
WHEREAS, the Parties, through counsel, agree to the following terms; and
WHEREAS, this Court finds good cause exists for issuance of an appropriately tailored
protective order;
IT IS HEREBY ORDERED that any person subject to this Order — including without
limitation the Parties to this Action (including their respective corporate parents, successors, and

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assigns), their representatives, agents, experts and consultants, all third parties providing
discovery or acting as witnesses in this Action, and all other interested persons with actual or
constructive notice of this Order — will adhere to the following terms, upon pain of contempt:
1.

With respect to information of any kind produced or disclosed in the course of

discovery in this Action (“Discovery Material”) that a person has designated as
“CONFIDENTIAL” or “HIGHLY CONFIDENTIAL – ATTORNEYS’ EYES ONLY” pursuant
to this Order, no person subject to this Order may disclose such Discovery Material to anyone
else except as this Order expressly permits.

Discovery Material designated hereunder as

CONFIDENTIAL or HIGHLY CONFIDENTIAL – ATTORNEYS’ EYES ONLY shall be
referenced hereinafter as “Designated Discovery Material.”
2.

The

Party

or

person

producing

or

disclosing

Discovery

Material

(“Producing Party”) may designate it as CONFIDENTIAL material if the Producing Party in
good faith deems that a reasonable basis exists for limiting dissemination of the material under
the standards of Federal Rule of Civil Procedure 26. Discovery Material that may be designated
as CONFIDENTIAL includes, but is not limited to:
(a)

previously non-disclosed business and financial information of a Party (including
without limitation sales reports, sales figures, advertising figures, financial
statements, balance sheets, invoices, price lists, profitability reports or estimates,
contracts, and customer lists);

(b)

previously non-disclosed material relating to ownership or control of any nonpublic company;

(c)

previously

non-disclosed

business

information, or marketing plans; or
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plans,

product-development

(d)

any information of a personal or intimate nature regarding any individual.

3.

The Producing Party may designate material as HIGHLY CONFIDENTIAL –

ATTORNEYS’ EYES ONLY if it in good faith deems that a reasonable basis exists for limiting
dissemination of the material under the standards of Federal Rule of Civil Procedure 26 and the
material is of a highly proprietary or technical nature or constitutes competitively sensitive
information that could potentially be used by the requesting Party or another Party to this Action
for commercial use or otherwise to harm the competitive position of the disclosing Party.
Materials designated HIGHLY CONFIDENTIAL – ATTORNEYS’ EYES ONLY may include
material of the type listed as examples in Paragraph 2 above but the designation HIGHLY
CONFIDENTIAL – ATTORNEYS’ EYES ONLY is not necessarily limited to those examples.
4.

“CONFIDENTIAL” material or “HIGHLY CONFIDENTIAL—ATTORNEYS’

EYES ONLY” material shall be used by recipients thereof solely for the purposes of this Action,
and not for any other purpose whatsoever.
5.

No Party shall designate publicly available documents or information as being

“CONFIDENTIAL” or “HIGHLY CONFIDENTIAL—ATTORNEYS’ EYES ONLY.”
6.

Information designated as “CONFIDENTIAL” may be disclosed only to the

following persons:
a.

outside counsel working on this Action on behalf of a Party, and all such

counsels’ attorneys, paralegals, assistants, stenographic and clerical employees working
under the supervision of such counsel;
b.

a Party to this case, including in-house attorneys, employees, executives,

officers and directors, but only to the extent that such disclosure is required in good faith
to provide assistance in the conduct of the litigation in which the information was
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disclosed;
c.

consultants, investigators, or experts, whether consulting or testifying,

(hereinafter referred to collectively as “expert(s)”), employed or retained by a Party or
counsel for the Party to assist or testify in the litigation, provided that the disclosure is
necessary to such assistance or testimony, and provided that such persons sign the NonDisclosure Agreement attached hereto as Exhibit A;
d.

court reporters, videographers, outside copy services, interpreters and

translators (hereinafter referred to collectively as “service provider(s)”) whose functions
require disclosure, but only after such service providers agree to be bound by the terms of
this Order;
e.

the Court, court personnel and the jury, with suitable precaution calculated

to maintain confidentiality;
f.

all authors and prior recipients of the information designated

“Confidential”; and
g.

persons noticed or subpoenaed for deposition or designated as trial

witnesses to the extent reasonably necessary to prepare to testify or to render testimony,
provided, however, that the witness shall sign the Non-Disclosure Agreement attached
hereto as Exhibit A, and shall not be allowed to retain a copy of such document. The
attorney making or seeking to make the disclosure to the persons identified in Paragraphs
6(c) and 6(g) shall maintain each executed Non-Disclosure Agreement in his/her files.
7.

Before designated material is provided to any expert(s), the party who has

retained that expert must give all other parties 10 days’ notice of its intent to do so (the notice to
specifically identify the expert and the information to be provided to the expert), so that the party
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that produced the material at issue may object to furnishing the expert with all or part of that
material, including, if necessary, seeking relief from the Court.
8.

Information designated “HIGHLY CONFIDENTIAL-ATTORNEYS’ EYES

ONLY” may be disclosed only to persons identified in subparagraphs (a), (c), (d), (e), (f), (g) and
(h) of paragraph 6 above; it may not be disclosed to persons identified in paragraph 6(b) unless
the Parties agree or the Court orders otherwise.
10.

The

non-party

recipient

of

any

“CONFIDENTIAL”

or

“HIGHLY

CONFIDENTIAL-ATTORNEYS’ EYES ONLY” material shall agree to submit to the
jurisdiction of this Court for the purpose of any proceedings relating to the performance under,
compliance with, or violation of this Order.
11.

The recipient of any “CONFIDENTIAL” or “HIGHLY CONFIDENTIAL-

ATTORNEYS’ EYES ONLY” material that is provided under this Order shall maintain such
information in a secure and safe area and shall exercise due and proper care with respect to the
storage, custody, use and/or dissemination of such information.
12.

Parties shall designate “CONFIDENTIAL” or “HIGHLY CONFIDENTIAL-

ATTORNEYS’ EYES ONLY” material as follows:
a.

in the case of documents, interrogatory answers, responses to requests for
admissions, and the information contained therein, designation shall be
made by placing either of the following legends on any such document
copied or to be copied prior to production:

“CONFIDENTIAL” or

“HIGHLY CONFIDENTIAL-ATTORNEYS’ EYES ONLY.”

In the

event the Producing Party is in possession, custody or control of
voluminous documents that may be responsive to requests for production,
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and chooses to make such documents available for inspection prior to
production, no marking need be made by the Producing Party in advance
of the inspection. For the purposes of the inspection, documents made
available shall be considered as marked “HIGHLY CONFIDENTIALATTORNEYS’ EYES ONLY.” Thereafter, upon selection of specified
documents for copying by the inspecting Party, the producing Party shall
mark the copies of such documents as either “CONFIDENTIAL” or
“HIGHLY CONFIDENTIAL-ATTORNEYS’ EYES ONLY” material if
applicable;
b.

in the case of information produced or provided on a computer disk, data
tape, or other medium that has not been reduced to paper form,
designation shall be made by informing counsel for the Parties to this
Action in writing that such computer disk, data tape or other medium
contains

“CONFIDENTIAL”

or

“HIGHLY

CONFIDENTIAL-

ATTORNEYS’ EYES ONLY” material. To the extent practicable, such
physical medium shall also be appropriately labeled “CONFIDENTIAL”
or “HIGHLY CONFIDENTIAL-ATTORNEYS’ EYES ONLY.” If such
labeling is not practicable, the Designated Discovery Material shall be
segregated or specifically identified as such by the designating party. The
Party

receiving

such

“CONFIDENTIAL”

or

“HIGHLY

CONFIDENTIAL-ATTORNEYS’ EYES ONLY” material shall then be
responsible for appropriately labeling any printed versions of such
material that it creates after receiving the information in electronic format;
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c.

in the case of depositions, designation of the portion of the transcript
(including exhibits) that contains “CONFIDENTIAL” or “HIGHLY
CONFIDENTIAL-ATTORNEYS’ EYES ONLY” material shall be made
by a statement to such effect on the record in the course of the deposition
or upon review of such transcript by the attorneys for the Party to whose
“CONFIDENTIAL” or “HIGHLY CONFIDENTIAL-ATTORNEYS’
EYES ONLY” material the deponent has had access. Such review and
designation shall occur within thirty (30) days after receipt of the
transcript, and on a separate sheet of paper, the numbers of the pages and
lines of the transcript containing “CONFIDENTIAL” or “HIGHLY
CONFIDENTIAL-ATTORNEYS’ EYES ONLY” material shall be listed.
Pending such designation, the entire deposition transcript, including
exhibits, shall be deemed “HIGHLY CONFIDENTIAL-ATTORNEYS’
EYES ONLY”; if no designation is made within thirty (30) days after
receipt of the transcript, the transcript shall be considered not to contain
any “CONFIDENTIAL” or “HIGHLY CONFIDENTIAL-ATTORNEYS’
EYES ONLY” material. In the event such a designation is made on the
record in the course of a deposition, the portion or portions of the
deposition which counsel believe may contain “CONFIDENTIAL” or
“HIGHLY CONFIDENTIAL-ATTORNEYS’ EYES ONLY” material
will be taken with no one present except those persons who are authorized
to have access to such information in accordance with this Stipulated
Protective Order, and a court reporter/videographer, except that a witness,
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whose deposition is being taken, may see any document identified as
“CONFIDENTIAL” or “HIGHLY CONFIDENTIAL-ATTORNEYS’
EYES ONLY” material that indicates, on the face of the document or
otherwise, that the witness has previously seen, has been sent, or has
otherwise been made privy to (by oral or written disclosure of the
contents);
d.

If a Party desires to file materials with the Court or disclose in Court
filings

information

designated

“CONFIDENTIAL”

or

“HIGHLY

CONFIDENTIAL-ATTORNEYS’ EYES ONLY,” the Party shall take all
steps required by the Court to file the materials under seal. The Parties
acknowledge that the decision to seal a document or filing is a matter for
the Court’s discretion pursuant to Fed. R. Civ. P. 26(c), and under the
principles set forth in Procter & Gamble Co. v. Banker’s Trust Co., 78
F.3d 219 (6th Cir. 1996), Brown & Williamson v. FTC, 710 F.2d 1165
(6th Cir. 1983), and other applicable case law.

If the Court unseals a

document that was previously designated “CONFIDENTIAL” or
“HIGHLY CONFIDENTIAL-ATTORNEYS’ EYES ONLY,” a Party may
request that the document be withdrawn, in order to avoid the public
disclosure thereof; and
e.

in the case of tangible items, designation shall be made by visibly marking
the item or items as “CONFIDENTIAL” or “HIGHLY CONFIDENTIALATTORNEYS’ EYES ONLY” material.

13.

Acceptance by a Party of any information, document, or thing designated
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“CONFIDENTIAL” or “HIGHLY CONFIDENTIAL-ATTORNEYS’ EYES ONLY” shall not
constitute a concession that the information, document or thing is as so designated. A Party shall
not be obligated to challenge the propriety of any “CONFIDENTIAL” or “HIGHLY
CONFIDENTIAL-ATTORNEYS’ EYES ONLY” material designation at the time made, and
failure to do so shall not preclude a subsequent challenge thereto. In the event that any Party to
this Action disagrees at any stage of this Action with such designation, such Party shall provide
to the producing Party ten (10) days prior written notice of its disagreement with the designation.
The Parties shall first try to dispose of such dispute in good faith on an informal basis. If the
dispute cannot be resolved, the Party challenging the designation of confidentiality may request
appropriate relief from the Court following the specified ten (10) day period. The burden of
proving that information has been improperly designated as “CONFIDENTIAL” or “HIGHLY
CONFIDENTIAL-ATTORNEYS’ EYES ONLY” material is on the Party challenging such
designation.
14.

In the event that any “CONFIDENTIAL” or “HIGHLY CONFIDENTIAL-

ATTORNEYS’ EYES ONLY” material is used in any Court proceeding in connection with this
Action, it shall not lose its confidential status through such use, and the Parties shall take all
steps reasonably required to protect its confidentiality during such use.
15.

This Order shall be without prejudice to the right of any Party to oppose

production of any information. The inadvertent or unintentional production of documents or
information subject to a claim of attorney-client privilege or attorney work product or a
designation of confidentiality shall not be deemed a waiver, in whole or in part, of the producing
Party’s claim of privilege, work product or confidentiality as to the information disclosed. Upon
written notice by counsel for the producing Party of such inadvertent or unintentional production
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and of such claim of privilege, work product or confidentiality, counsel for the receiving Party(s)
shall cooperate to restore to the claiming Party all such materials as to which the claim of
inadvertent production has been made, provided however if the receiving Party(s) disagrees with
the asserted claim of privilege, work product or confidentiality, the production shall nevertheless
not be deemed a waiver, but such claim and the status of any such material may be determined
by the Court upon application of the receiving Party. In any event, no person or Party shall incur
any liability hereunder with respect to a disclosure that occurred prior to receipt of written notice
of a designation of attorney-client privilege or attorney work product or of confidentiality.
16.

This Order shall not be construed: (a) to prevent any Party or its attorneys from

making use of information which was lawfully in its possession prior to its disclosure by the
producing Party; (b) to apply to information which appears in public records, printed
publications or otherwise becomes publicly known; (c) to apply to information which any Party
or its attorneys has, after disclosure by the producing Party, lawfully obtained from a third party
having the right to disclose such information; or (d) to apply to information which any Party
independently develops.
17.

Nothing in this Order shall preclude any Party to this Action or its attorneys from

(a) showing a document designated as “CONFIDENTIAL” or “HIGHLY CONFIDENTIALATTORNEYS’ EYES ONLY” to an individual who either prepared or reviewed the document
prior to the filing of this Action; or (b) disclosing or using, in any manner or for any purpose, any
information or documents from a Party’s own files which the Party itself has designated as
“CONFIDENTIAL” or “HIGHLY CONFIDENTIAL-ATTORNEYS’ EYES ONLY.”
18.

If any recipient is subpoenaed in another action or proceeding or served with a

document demand, and such subpoena or document seeks “CONFIDENTIAL” or “HIGHLY
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CONFIDENTIAL-ATTORNEYS’ EYES ONLY” material produce in this Action, the recipient
shall give prompt written notice to counsel for the producing Party prior to the deadline for
complying with the subpoena or responding to the document demand. No compulsory disclosure
to third parties of material exchanged under this Order shall be deemed a waiver of any claim of
confidentiality, except as expressly found by a court or judicial authority of competent
jurisdiction.
19.

All provisions of this Order restricting the communication or use of

CONFIDENTIAL material and HIGHLY CONFIDENTIAL-ATTORNEYS’ EYES ONLY
material shall continue to be binding after the conclusion of this Action, unless otherwise agreed
in writing by the Parties hereto or ordered by a court of competent jurisdiction. Upon request of
the Party or non-party who provided material designated “CONFIDENTIAL” or “HIGHLY
CONFIDENTIAL-ATTORNEYS’ EYES ONLY” made within 90 days after the later of the
conclusion of the Action or exhaustion of all appeals, any person in the possession of such
CONFIDENTIAL OR HIGHLY CONFIDENTIAL ATTORNEYS’ EYES ONLY material shall
either (a) return such documents no later than thirty (30) days after the request of the Party or
non-party who provided such information; or (b) destroy such documents within such time
period and certify in writing within the thirty (30) day period that the documents have been
destroyed. Notwithstanding the foregoing, each Party’s outside counsel and the Court may retain
an archival set of pleadings, motions, orders, discovery, hearing or trial transcripts, other work
product of such outside counsel, and any exhibits thereto, even if it contains “CONFIDENTIAL”
or

“HIGHLY

CONFIDENTIAL-ATTORNEYS’

EYES

ONLY”

material.

The

“CONFIDENTIAL” or “HIGHLY CONFIDENTIAL-ATTORNEYS’ EYES ONLY” material in
outside counsel’s archival copies shall remain subject to all obligations of this Order.
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20.

Any material produced by a non-party (such as to a subpoena duces tecum) may

be designated by the non-party as “CONFIDENTIAL” or “HIGHLY CONFIDENTIALATTORNEYS’ EYES ONLY” as provided for herein. Within fourteen (14) days after receipt of
such materials, any Party to this Action may in good faith specifically designate all or a portion
of such materials as “CONFIDENTIAL” or “HIGHLY CONFIDENTIAL-ATTORNEYS’ EYES
ONLY” information. A Party who so designates non-party materials must promptly notify in
writing all other parties to this matter, as well as the third party.
21.

Any Party moving to file Designated Discovery Materials with the Court must

follow the Court’s instructions for requesting to file filing documents under seal, which are
reprinted below for the avoidance of doubt and for the convenience of the Parties:
Sealed Documents. A party seeking to file documents under seal must (1) electronically file a
motion for leave of Court to do so via the Court’s Electronic Filing System; and (2) by separate
entry immediately thereafter, submit the proposed sealed documents by selecting the “Sealed
Document” event option in the Court’s Electronic Filing System. Any documents purported to
be filed under seal without leave of Court will automatically become part of the public record.
When documents are ordered to be placed under seal, the Clerk will officially file the
documents and such documents will be electronically accessible only to the Court. United
States District Court for the Middle District of Tennessee, Administrative Practices &
Procedures For Electronic Case Filings, 5.07.
22.

This Stipulated Protective Order is without prejudice to the right of any Party to

seek relief from the Court, upon good cause shown, from any of the provisions contained herein.
In addition, this Order shall not prevent any Party from applying to the Court for further or
additional protective orders, or from agreeing among themselves to modify or vacate this Order,
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subject to the approval of the Court.
23.

The Court shall retain jurisdiction of this Action (and over those subject to this

Order) after termination of this Action to the extent necessary to enforce the provisions of this
Order.
24.

This Stipulated Protective Order shall be deemed effective as of the date it is filed

with the Court.
SO STIPULATED AND AGREED

[Signatures on following pages.]

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BAKER, DONELSON, BEARMAN,
CALDWELL & BERKOWITZ, P.C.

EVERHART LAW FIRM PLC
By: /s/ Amy J. Everhart w/ permission
Amy J. Everhart
Maria A. Spear
EVERHART LAW FIRM PLC
1400 Fifth Avenue North
Nashville, TN 37208
[e-mail]
[e-mail]

By: /s/ James A. DeLanis
James A. DeLanis (BPR #6057)
Robert G. McDowell (BPR # 000961)
Maia T. Woodhouse (BPR# 030438)
BAKER, DONELSON, BEARMAN,
CALDWELL & BERKOWITZ, P.C.
211 Commerce Street, Suite 800
Nashville, Tennessee 37201
Telephone: [phone]
Facsimile: [phone]
[e-mail];
[e-mail];
[e-mail]

Attorneys for Defendants U.S. Pet
Nutrition, LLC

FISH & ASSOCIATES, PC

By: /s/ Linda Herman w/ permission
Lindy Herman
Mei Tsang
Rosie Kim
FISH & ASSOCIATES, PC
ARENT FOX LLP
2603 Main Street, Suite 1000
Irvine, CA 92614-4271
By: Christina A. Carvalho w/ permission
Cristina A. Carvalho (admitted pro hac vice)
[e-mail]
[e-mail]
Michael A. Grow (admitted pro hac vice)
[e-mail]
Ross Q. Panko (admitted pro hac vice)
ARENT FOX LLP
Attorneys for Defendants U.S. Pet
1717 K Street, N.W.
Nutrition, LLC
Washington, DC 20036
Tel: [phone]
[e-mail]
HARWELL, HOWARD, HYNE,
[e-mail]
GABBERT & MANNER, P.C
[e-mail]
By: David Alexander Fardon w/ permission
Attorneys for Plaintiffs Mars, Incorporated
David Alexander Fardon
and Mars Petcare US, Inc.
HARWELL, HOWARD, HYNE,
GABBERT &
MANNER, P.C.
333 Commerce Street
Suite 1500
Nashville, TN 37201
[e-mail]
Attorneys for Plaintiffs Mars, Incorporated
and Mars Petcare US, Inc.

Attorneys for Defendants Bil-Jac Foods,
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Inc. and Kelly Foods Corporation
FAY SHARPE LLP
By: _/s/ Jude A. Fry w/ permission
Jude A. Fry
FAY SHARPE LLP
The Halle Building, 5th Floor
1228 Euclid Avenue
Cleveland, OH 44115
[e-mail]
Attorneys for Defendants Bil-Jac Foods,
Inc. and Kelly Foods Corporation
BONE MCALLESTER NORTON PLLC
By: /s/ Stephen J. Zralek w/ permission
Stephen J. Zralek
BONE MCALLESTER NORTON PLLC
511 Union Street
Suite 1600
Nashville, TN 37219
[e-mail]
Attorneys for Defendant Blue Buffalo
Company, Ltd.

IT IS SO ORDERED

_________________________________
JOE B. BROWN
United States Magistrate Judge

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IN THE UNITED STATES DISTRICT COURT
FOR THE MIDDLE DISTRICT OF TENNESSEE
NASHVILLE DIVISION
MARS, INCORPORATED and MARS
PETCARE US, INC.,

)
)
)
)
)
)
)
)
)
)
)
)
)

Plaintiffs,
v.
BIL-JAC FOODS, INC., U.S. PET
NUTRITION, LLC, THAI UNION
INTERNATIONAL, INC., KELLY FOODS
CORPORATION, and BLUE BUFFALO
COMPANY, LTD.,

Case No. 3:13-cv-0928
District Judge Campbell
Magistrate Judge Brown

Defendants.
NON-DISCLOSURE AGREEMENT
I, ________________________________________ , acknowledge that I have read and
understand the Protective Order in this Action governing the non-disclosure of those portions of
Discovery Material that have been designated as CONFIDENTIAL or HIGHLY
CONFIDENTIAL – ATTORNEYS’ EYES ONLY (“Designated Discovery Material”), and I
will comply with the provisions of this Protective Order. I agree that I will not disclose such
Designated Discovery Material to anyone who is not authorized pursuant to the Protective Order
to receive the disclosure thereof, and that I will return all Designated Discovery Material to the
Party or attorney from whom I received it, or I will destroy such materials in accordance with
the terms of this Protective Order. By acknowledging these obligations under the Protective
Order, I understand that I am submitting myself to the jurisdiction of the United States District
Court for the Middle District of Tennessee for the purpose of any issue or dispute arising
hereunder and that my willful violation of any term of the Protective Order could subject me to
punishment for contempt of Court.
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Dated:___________________

___________________________________

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