SB Initiative, Inc. v. Cheekwood Botanical Garden and Museum of Art

Filing 50

MEMORANDUM OPINION OF THE COURT re Order 44 . Signed by District Judge Eli J. Richardson on 9/24/2024. (DOCKET TEXT SUMMARY ONLY-ATTORNEYS MUST OPEN THE PDF AND READ THE ORDER.)(kc)

IN THE UNITED STATES DISTRICT COURT FOR THE
MIDDLE DISTRICT OF TENNESSEE
NASHVILLE DIVISION
SB INITIATIVE, INC.,
Plaintiff/Counter-Defendant,
v.
CHEEKWOOD BOTANICAL GARDEN
AND MUSEUM OF ART,
Defendant/Counter-Plaintiff.

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NO. 3:24-cv-00821
JUDGE RICHARDSON

MEMORANDUM OPINION
The Court issues this Memorandum to state its reasons for its order (Doc. No. 44, “Order”)
denying in part Defendant/Counter-Plaintiff’s motion for a temporary restraining order and
preliminary injunction (Doc. No. 17, “Motion”). As stated in the Order, the Court ruled only on
the Motion’s request for a temporary restraining order, as it deferred its ruling on the Motion’s
request for a preliminary injunction (Doc. No. 17).
Defendant/Counter-Plaintiff filed the Motion with an accompanying memorandum
(“Memorandum”) (Doc. No. 18) and supporting declarations (Doc. Nos. 19-22). Plaintiff/CounterDefendant (“SBI”) filed a response in opposition to the Motion (Doc. No. 32, “Response”) with
supporting declarations attached thereto (Doc. No. 33). Defendant/Counter-Plaintiff filed a reply
to the Response (Doc. No. 35, “Reply”) and a declaration in support thereof (Doc. No. 36), to
which the Plaintiff/Counter-Defendant filed a sur-reply (Doc. No. 39, “Sur-Reply”) with leave
from the Court. Via the Motion, Defendant/Counter-Plaintiff sought an order temporarily and
preliminarily prohibiting SBI from doing the following:

a.
Making any unauthorized use of the SWAN BALL Mark, or any
reproduction, counterfeit, copy, or colorable limitation thereof, in connection with
the sale of any goods or offering of any services;
b. Manufacturing, distributing, advertising, marketing, promoting,
displaying, offering for sale, and/or selling any infringing goods or services, with
marks that look confusing [sic] similar to any of the SWAN BALL Mark, as well
as any other forms of markings, packaging, labels, wrappers, containers, articles,
products, displays, signs, circulars, kits, literature, materials, receptacles, catalogs,
price lists, promotional materials, or websites and the like bearing any
unauthorized, infringing, or otherwise unlawful reproduction, counterfeit, copy, or
colorable imitation of the SWAN BALL Mark;
c. Using any mark, trade dress, design, statement, or representation that may
be calculated to falsely represent or that has the effect of falsely representing that
the services or products of SBI are in any way sponsored by, originate with, or are
associated or approved by Cheekwood;
d. Falsely representing itself or its goods or services as affiliated with,
connected with, associated with, or approved by Cheekwood;
e. Advertising, marketing, promoting, offering for sale, selling, importing,
exporting, distributing, and/or transferring infringing and/or counterfeit goods and
services and/or anything confusingly similar thereto, or any reproduction,
counterfeit, copy, or colorable imitation thereof, and/or any other unauthorized,
infringing, or otherwise unlawful use of the SWAN BALL Mark, through any
means whatsoever, including, but not limited to, retail, wholesale, via the Internet,
mail order, telephone, or any other method of interstate or intrastate commerce;
f. Doing any other act or thing calculated or likely to cause confusion or
mistake in the minds of members of the public, including prospective customers of
Cheekwood, as to the source of the goods or services offered, distributed, marketed,
advertised, or sold by SBI, or as to whether there is a connection between
Cheekwood and SBI; and
g. Assisting, aiding, or abetting any other person or entity in engaging in
any of the activities set forth in paragraphs (a) through (f) above.
(Doc. No. 17-1 at 3). In summary and in broad terms, Defendant/Counter-Plaintiff seeks to
temporarily and preliminarily enjoin SBI from (i) using the SWAN BALL Mark; and (ii) saying
or doing anything that would suggest that anything SBI is sponsoring or offering (or otherwise
doing) is affiliated with Cheekwood.

In the Order, the Court denied the Motion in part and deferred it in part. Specifically, the
Court denied the Motion with respect to its request for a temporary restraining order (TRO) and
deferred with respect to its request for a preliminary injunction. The Court denied the Motion for
the reasons stated herein.
GENERAL FACTUAL AND PROCEDURAL BACKGROUND1
The Swan Ball was founded in 1962 by Jane Dudley as a premier charitable social event
that aimed to benefit what is now known as the Cheekwood Botanical Garden and Museum of
Art,2 (“Cheekwood”), a Tennessee nonprofit corporation and Defendant/Counter-Plaintiff herein.
(Doc. No. 32 at 9). The first ball occurred in the summer of 1963 and was very successful. Since
then, it has occurred annually and has become a well-known cultural feature in Nashville. At the
time she initially founded the ball, Mrs. Dudley created a Swan Ball Committee (“the
Committee”), which she made responsible for the planning, execution and logistical functions of
the ball. (Doc. No. 32 at 9). While Mrs. Dudley was apparently asked by the then-President of
Cheekwood to have the ball for the benefit of Cheekwood, she was essentially left on her own to
manage the aspects of its preparation. (Doc No. 32 at 9). She created an Advisory Committee to
help her plan the event and successfully launched the ball.

1

The following facts, unless somehow qualified herein, are taken as true for purposes of the Motion (though
not necessarily for any future purposes in this litigation), because they are either: (1) asserted and
evidentially supported at least to some degree by one party and not rebutted by the other side; (2) otherwise
not in genuine dispute; (3) asserted and evidentially supported by one side to such an extent, or in such a
manner, that they are credited by this Court even if rebutted to some extent by the other side; or (4) subject
to judicial notice. The Court notes that there are severe factual uncertainties and does its best to parse
through them under the accelerated timelines that the Motion demands.

2

In 1962, Cheekwood went by a different name, namely, the “Tennessee Botanical Gardens and Fine Arts
Center at Cheekwood.” Generally, the Court herein uses the term “Cheekwood” to refer to the organization
when referring to the events and circumstances relevant to the Motion, and uses the term
“Defendant/Counter-Plaintiff” when referring to the status or actions of the organization as a litigant in this
case. The Court uses the term “Cheekwood premises” to refer to the location (the grounds, buildings, etc.)
of the botanical gardens and art museum operated by Cheekwood.

The Committee’s organizational structure developed after the initial ball. Several
subcommittees were formed, including a nominating committee and an executive committee. The
nominating committee was tasked with annually nominating the chairs for each year’s ball and the
members of the executive committee, and the executive committee was delegated decision-making
authority for the Committee. While this development was occurring, Cheekwood was apparently
content to allow this organization to grow without exercising much input or control over its
structure or its functions. (Doc. No. 32 at 10). Although Defendant/Counter-Plaintiff disputes how
much autonomy the Committee had, the Committee apparently was left to its own devices to
organize the design of the ball, send invitations, contract with vendors, secure a tent and execute
the logistical functions of running the large event (Doc. No. 32 at 10).
From 1963 onward, there appears to have been a harmonious existence between the
Committee and Cheekwood. The Committee would plan and organize the event, Cheekwood
would host the ball on its property (not least on the famed Swan Lawn on Cheekwood premises,
for which the ball was named), and Cheekwood would receive the charitable proceeds of the event
to be used in its maintenance and operations (Doc. No. 18 at 1). This beneficial relationship seems
to have continued for decades until around 2019, when Cheekwood attempted to assert control
over the Swan Ball. Around that time, Cheekwood grew dissatisfied with the charitable yield that
the Swan Ball was producing.3 (Doc. No. 18 at 1). This produced tension between Cheekwood as
an organization and the Committee, specifically with Cheekwood’s CEO Jane MacLeod’s attempts
to assert control over its functions. Ultimately, this boiled over on March 25, 2023, when
Cheekwood issued directives to the Committee that purportedly subjected the Committee to

3

The Court notes that both parties are using different methods to calculate what the actual numbers are.
This is an active dispute.

operating procedures and required the Committee to report to Cheekwood personnel. (Doc. No. 32
at 13).
In response to these directives, the Committee unanimously decided to reject Cheekwood’s
demands and incorporate the Committee, which it did on May 25, 2024 using the name SB
Initiative, Inc. (“SBI”).4 SBI is the Plaintiff/Counter-Defendant herein.
The Committee had elected to assign to SBI, as its purported successor in interest, all rights
and interests purportedly possessed by the Committee. SBI and Cheekwood had communication
over the summer of 2024 demanding respectively that the other side cease using the SWAN BALL
Mark. The SWAN BALL Mark refers to the name “Swan Ball” as used in connection with the ball
itself as well as other events (such as pre-ball auctions).5 Cheekwood has since stated that it will
postpone its 2025 ball, while SBI has indicated that it plans to hold an event on June 7, 2025 at
Edwin Warner Park for the benefit of Friends of Warner Parks. (Doc. No. 25-1 at 3). SBI then filed
a complaint against Defendant/Counter-Plaintiff to initiate this action, seeking (among other
things) a declaratory judgment and injunctive relief under the Lanham Act to vindicate SBI’s
purported rights in the SWAN BALL Mark (Doc. No. 1). Defendant/Counter-Plaintiff filed an
answer to the complaint and a counterclaim against SBI (“Answer”) seeking (among other things)
a declaratory judgment and injunctive relief under the Lanham Act to vindicate
Defendant/Counter-Plaintiff’s purported rights in the SWAN BALL Mark (Doc. No. 12).
Defendant/Counter-Plaintiff then filed the Motion on September 3, to which SBI filed its Response

4

This is reflected in online information available from the Tennessee Secretary of State.
https://tnbear.tn.gov/Ecommerce/FilingDetail.aspx?CN=196220166092040117172207189150145110070
063214167 (last searched September 11, 2024).
5

Cheekwood’s state registration of the SWAN BALL Mark (which is not necessarily dispositive of the true
nature of the SWAN BALL Mark) describes the mark as being used in connection with “[c]haritable
fundraising services involving auction and gala events with proceeds going to Cheekwood Botanical
Garden and Museum of Art.” (Doc. No. 20-2 at 2).

on September 6. Defendant/Counter-Plaintiff filed its Reply on September 9, and the Sur-Reply
was filed (with leave of the Court) on September 9.
LEGAL STANDARD
A party seeking a preliminary injunction (or, as here, a TRO) must meet four requirements.6
The party must show a likelihood of success on the merits; irreparable harm in the absence of the
requested preliminary injunction or TRO (a requirement that the Court generally will refer to as
simply “irreparable harm”); that the balance of equities favors the party; and that the public interest
favors an injunction. Winter v. Nat. Res. Def. Council, 555 U.S. 7, 20 (2008); Sisters for Life, Inc.
v. Louisville-Jefferson Cnty., 56 F.4th 400, 403 (6th Cir. 2022).
Parties seeking a TRO may not merely rely on unsupported allegations, but rather must
come forward with more than “scant evidence” to substantiate their allegations.7 See, e.g.,
Libertarian Party of Ohio v. Husted, 751 F.3d 403, 417 (6th Cir. 2014); Cameron v. Bouchard,
815 F. App’x 978, 986 (6th Cir. 2020) (vacating preliminary injunction when plaintiffs made no
evidentiary showing on some elements of their claim, but instead made mere allegations regarding
the treatment of COVID-19 in prisons); McNeilly v. Land, 684 F.3d 611, 614 (6th Cir. 2012)
(upholding denial of preliminary injunction when plaintiff made only a “small showing” of
evidence); United States v. Certain Land Situated in City of Detroit, No. 95-1118, 1996 WL 26915,

6

Published Sixth Circuit case law stands unmistakably for the proposition that these four items are factors
rather than requirements, except that irreparable harm is a requirement (and, if it exists and thus keeps the
possibility of a TRO alive, thereafter becomes a factor to be balanced along with the other three factors).
See, e.g., D.T. v. Sumner Cnty. Sch., 942 F.3d 324, 326–27 (6th Cir. 2019). Alas, this case law is inconsistent
with more recent Sixth Circuit case law and with Supreme Court case law describing these as all being
requirements. The Court believes that it is constrained the follow the latter line of cases.

7

The Court here cites case law framed in terms of a preliminary injunction even though the Court here is
addressing only Defendant/Counter-Plaintiff’s request for a TRO. This is appropriate inasmuch as such
case law is applicable to a request for a TRO because “[a] motion for temporary restraining order is
considered under the same standard as a preliminary injunction.” G.S. v. Lee, 558 F. Supp. 3d 601, 608
(W.D. Tenn. 2021).

*1 n.1 (6th Cir. Jan. 23, 1996) (noting a lack of evidence to support speculative allegations);
Boulding v. Corr. Med. Servs., No. 1:06-CV-811, 2008 WL 2095390, at *1 (W.D. Mich. Feb. 11,
2008), report and recommendation adopted, No. 1:06-CV-811, 2008 WL 2095387 (W.D. Mich.
May 15, 2008) (“Plaintiff did not marshal any evidence in support of his motion [for a preliminary
injunction]. Plaintiff’s unsupported allegations do not suffice.” (citations omitted)). In deciding a
motion for preliminary injunction, a court may consider the entire record, including affidavits and
other hearsay evidence. Sterling v. Deutsche Bank Nat’l Tr. Co., 368 F. Supp. 3d 723, 725 n.2
(S.D. N.Y. 2019); J.S.R. by & through J.S.G. v. Sessions, 330 F. Supp. 3d 731, 738 (D. Conn.
2018). In conducting the preliminary injunction analysis, the Court is not limited to the four corners
of the complaint but rather may rely on affidavits and hearsay materials which would not be
admissible evidence for a permanent injunction, if the evidence is appropriate given the character
and objectives of the injunctive proceeding. Express Franchise Servs., L.P. v. Impact Outsourcing
Sols., Inc., 244 F. Supp. 3d 1368, 1379 (N.D. Ga. 2017); Action NC v. Strach, 216 F. Supp. 3d
597, 629 (M.D.N.C. 2016) (explaining that district courts may look to, and indeed in appropriate
circumstances rely on, hearsay or other inadmissible evidence when deciding whether a
preliminary injunction is warranted).
ANALYSIS
I.

Likelihood of Success on the Merits8

Defendant/Counter-Plaintiff is seeking relief from this Court in connection with Counts I,
III, V, VI, and IX of its counterclaims. (Doc. No. 17 at 3). These are infringement claims under

In this section, the Court states various facts in an unqualified manner, for ease of reading. But to be clear,
these statements are based on the current state of the record, are subject to change, and do not reflect the
Court’s final conclusion as to the applicable facts. Instead, they represent only the Court’s view, based
solely on the current record, of facts that are likely to be established.
8

the Lanham Act and Tennessee law. In order to succeed on these claims, Defendant/CounterPlaintiff needs to prove, (at least) that it owns a valid, protectable trademark (or service mark).
Coach, Inc. v. Goodfellow 717 F.3d 498, 502 (6th Cir. 2013). Furthermore, “Tennessee unfair
competition claims, common law infringement claims and claims for violation of the Tennessee
Consumer Protection Act are analyzed under the same standards as federal claims.” Borescopes R
U.S. v. 1800Endoscope.com, LLC, 728 F. Supp. 2d 938, 945 (M.D. Tenn. 2010). Therefore, the
federal and Tennessee claims can be addressed in a single analysis.
At this stage, the Court does not find that Defendant/Counter-Plaintiff has a likelihood of
success on the merits. That is because, as discussed below, SBI has provided sufficient evidence
to impair the likelihood that Defendant/Counter-Plaintiff in fact is the owner of the SWAN BALL
Mark.9
First To Use
Trademarks are governed by a “first to use” standard. Allard Enters., Inc. v. Advanced
Programming Resources, Inc., 146 F.3d 350, 358 (6th Cir. 1998) (“[t]he exclusive right to a
trademark belongs to one who first uses it in connection with specified goods.”). “The cases are
legion to the effect that for inherently distinctive marks, ownership is governed by priority of use.
For such marks, the first to use a designation as a mark in the sale of goods is the ‘owner’ and the

9

A mark can be either a trademark or a service mark. The SWAN BALL Mark is, at least according to its
state registration (which is not necessarily dispositive on which kind of mark the SWAN BALL Mark
actually is), a service mark. (Doc. No. 20-2 at 2) (describing the SWAN BALL Mark as being used in
connection with “[c]haritable fundraising services involving auction and gala events with proceeds going
to Cheekwood Botanical Garden and Museum of Arts”). This seems to make sense given the use(s) to
which the SWAN BALL Mark has been put. However, the wording in the parties’ respective discussions
of the SWAN BALL Mark seemingly implies that the mark is a trademark rather than a service mark —
i.e., a mark used on or in connection with “goods” rather than on or in connection with “services”—and the
parties cite cases involving trademarks. The Court will follow the parties’ lead in this regard (including by
referring at times to the use of the SWAN BALL Mark in connection with “goods” rather than “services”),
and it notes that its analysis herein would be the same irrespective of whether the SWAN BALL Mark is
properly deemed a service mark or properly deemed a trademark.

‘senior user.’ These marks are given legal protection against infringement immediately upon
adoption and use in trade.” 2 MCCARTHY ON TRADEMARKS & UNFAIR COMPETITION § 16:4 (5th
ed. 2021).
Defendant/Counter-Plaintiff claims that because SBI did not exist before May 2024, it could
not have been the first to use the mark. (Doc. No. 18 at 6). It supports this point by stating that the
Committee was merely an “unincorporated fund raising agent” and therefore had no mark to grant
its successor in interest, SBI. (Id. at 6). SBI, however, responds with a persuasive argument that
the Committee was an unincorporated association under Tennessee law and therefore existed as
an entity (distinguishable from Cheekwood) that could be deemed to have used the SWAN BALL
Mark prior to Cheekwood. “The United States Supreme Court has defined an unincorporated
association as ‘a body of persons united without a charter, but upon the methods and forms used
by incorporated bodies for the prosecution of some common enterprise.’” Boynton v. Headwaters,
Inc., 252 F.R.D. 397, 401 (W.D. Tenn. 2008) (citing Hecht v. Malley, 265 U.S. 144, 157 (1924));
see also Motta v. Samuel Weiser, Inc., 768 F.2d 481, 485 (1st Cir.1985) (defining an
unincorporated association as “a body of persons acting together and using certain methods for
prosecuting a special purpose or common enterprise”); Donnelly Garment Co. v. NLRB, 123 F.2d
215, 222 (8th Cir.1941) (“The individuals who form an unincorporated association certainly
should know what sort of an organization it is, how it happened to be formed, who influenced its
formation, and who controls it.”). Further “as a review of Tennessee and other jurisdictions’ case
law reveals, voluntary and knowing membership is the hallmark of an unincorporated association.”
Boynton v. Headwaters, Inc., 252 F.R.D. 397, 401 (W.D. Tenn. 2008).
SBI has produced evidence supporting its claim that the Committee was an unincorporated
association. First, SBI has produced the sworn statements of 49 previous Committee chairs

attesting to the Committee’s high level of organizational sophistication. (Doc. No. 33-8). The
numerous subcommittees (including the executive committee, the nominating committee, the
mini-committee, the patrons’ committee, etc.) and internal architecture of the broader Committee
indicate that it undertook a coordinated effort aimed at producing the annual Swan Ball (and its
attendant pre-ball events). The individuals who composed the Committee seemed keenly aware of
how the Committee was formed, who influenced its formation and who controlled it. Many people
that served on the executive committee, including Beth Alexander, Jean Bottorff and Kathryn
Brown, had been involved with the Committee for decades and now serve on SBI’s board of
directors. (Doc. No. 34 at 5). The statements of the 49 previous co-chairs declaring that the
Committee (and not Cheekwood) produced the Swan Ball further demonstrate that the leadership
viewed the Committee as being a standalone, distinct organization with a “special purpose” to
organize the Swan Ball (so much so, in fact, that they decided to file this lawsuit in order to keep
this purported independence intact). (Doc. No. 33-8). Finally, SBI’s evidence suggests that the
members of the Committee were volunteers and also knowing of the Committee (as a distinct
organization), which are the “hallmarks of an unincorporated association” as they explicitly
dedicated themselves to producing the Swan Ball each year and viewed the Committee, with its
internal operating structures and independent decision-making power, as being distinct from
Cheekwood. Therefore, under this record SBI has produced substantial evidence that the
Committee existed as an unincorporated association.
Unincorporated associations can own trademarks. Southern California Darts Ass’n v. Zaffina,
762 F. 3d 921, 930 (9th Cir. 2014) (“We hold that unincorporated associations do, indeed, have
the capacity to own trademarks.”) And “[t]he incorporation of a voluntary association, if the act of
the association and not the unauthorized step of some of its members, merges the association in

the corporation, and its property becomes the property of the corporation.” Third Education Group,
Inc. v. Phelps, 675 F. Supp. 2d 916, 921 (E.D. Wis. 2009) (quoting 8 William Meade Fletcher,
Fletcher Cyclopedia of the Law of Private Corporations, § 4004). This means that the property of
an unincorporated association (including any trademarks) becomes the property of the corporation,
which is essentially the successor-in-interest to the unincorporated association.
SBI has produced substantial evidence that the executive committee unanimously voted to
incorporate and transfer the Committee’s interests to SBI. (Doc. No. 32 at 35). This means that if
there is also substantial evidence that the Committee existed as an unincorporated association, then
there is substantial evidence that the Committee’s rights in the SWAN BALL Mark (to the extent
that the Committee had any) were validly transferred to SBI as the Committee’s successor in
interest. At this juncture, Defendant/Counter-Plaintiff has not adequately shown that SBI’s
predecessor in interest, the Committee, is affirmatively unlikely to have used the SWAN BALL
Mark first.
In its Reply, Defendant/Counter-Plaintiff raises a fair point countering SBI’s assertion that the
Committee was an unincorporated association (rather than an internal committee within
Cheekwood’s governing structure). Specifically, Defendant/Counter-Plaintiff notes that if the
Committee was an unincorporated association under Tennessee law, then it would have been
subject to certain filing requirements. Specifically, if it was a for-profit unincorporated association,
then it would have had to file tax returns with the State of Tennessee or the IRS. See e.g., 26 U.S.C.
§ 6011. And if it was instead an unincorporated nonprofit association that received over $5,000
annually (an amount that the Committee surely would have received), then it would have been
required to file information returns as a tax-exempt entity. See e.g. 26 U.S.C. § 6033. At this time,
SBI has presented no evidence of the filing of such reports and no explanations for why SBI is

properly deemed an unincorporated association despite not taking actions it likely would have been
legally required to take if indeed it were an unincorporated association as claimed. As this litigation
proceeds, SBI potentially will need to address this issue in order to substantiate its assertion that it
is the successor to an unincorporated association under Tennessee law.10
If the Committee did not take actions legally required by an unincorporated for-profit
association or an unincorporated nonprofit association that received over $5,000 annually (as
presumably the Committee did), that would tend to impair the credibility of SBI’s claim that the
Committee was indeed an unincorporated association. However, it would not necessarily mean
that the Committee was not an unincorporated association; it could mean instead that the
Committee was a noncompliant unincorporated association.
Moreover, because Defendant/Counter-Plaintiff here must show that it is the owner of the
SWAN BALL Mark, the primary (not to say exclusive) focus here should be on the current strength
of Defendant/Counter-Plaintiff’s claim that it was the first to use the mark, and not on the
weaknesses of SBI’s claim that it (SBI) was an unincorporated association that was the first to use
the mark. So even if there are grounds to challenge SBI’s assertion that the Committee was an
unincorporated association (that was the predecessor-in-interest to SBI),11 this does not necessarily
10

The issue well might be relevant to questions other than the question of who was the first to use the
SWAN BALL Mark. But the Court here discusses this issue in connection with the question of who was
the first to use the SWAN BALL Mark, because both Plaintiff-Counter-Defendant (in its Response) and
Defendant/Counter-Plaintiff (in its Sur-Reply) did so.

11

The Court is aware that such grounds extend beyond merely the Committee’s apparent non-compliance
with legal requirements for unincorporated associations; other circumstances tends to undermine SBI’s
assertion that the Committee was an unincorporated association. But these grounds, even considered
collectively, do not currently establish conclusively that the Committee was not an unincorporated
association under Tennessee law.
The Court also is aware that (as SBI has acknowledged at least to an extent) there have been various
hiccups (to speak euphemistically) in SBI’s multi-filing response to the Motion. The Court’s decision here
accounts for such hiccups. The Court understands SBI’s explanation for these hiccups—the compressed
time frame for responding to the Motion (and perhaps the absence of a deep intra-firm bench to deal with

mean that Defendant/Counter-Plaintiff possesses the right to use the mark. Despite
Defendant/Counter-Plaintiff’s characterization to the contrary, (Doc. No. 35 at 1),12 SBI has not
conceded that Defendant/Counter-Plaintiff has used the SWAN BALL Mark for more than 60
years.13 Defendant/Counter-Plaintiff still must establish the likelihood of its ownership—
something it has not yet done, in the view of the Court.
To put this conclusion differently, the identity of the first user of the Swan Ball Mark cannot
yet be established via materials in the record. More to the point for purposes of the request for a
TRO, not even the likely first user can be established at the instant stage; the record precludes the
Court from finding an affirmative likelihood that either party’s position on this point is likely to
prevail.
Control

that time frame); in response, the Court at this time would say simply that although sympathetic to the
reality that litigation under some circumstances can be difficult indeed, the Court is constrained to expect
that filings be free of substantive errors (and, for that matter, reasonably free of non-substantive errors).
12

When citing to a page in a document filed by one of the parties, the Court endeavors to cite to the page
number (“Page __ of __”) added by the Clerk’s Office as part of the pagination process associated with
Electronic Case Filing if such page number differs from the page number originally provided by the
author/filer of the document.
13

In claiming that “SBI concedes that Cheekwood has used the SWAN BALL Mark for more than six
decades,” (Doc. No. 35 at 3), Defendant/Counter-Plaintiff apparently is referring to SBI’s statement that
“[f]or six decades, both parties have used the disputed mark—SWAN BALL—to refer to the same gala
event [i.e., the gala event known as the Swan Ball].” (Doc. No. 32 at 1). But that statement is not s statement
about use of the SWAN BALL Mark as a mark in connection with the particular gala event known as the
Swan Ball; it is instead a statement about use of the use of the term “Swan Ball” to refer, in whatever
context the reference is made, to the particular gala event known as the Swan Ball. The “use” at issue here
is the use of the SWAN BALL Mark in connection with that gala event, not the use of the term “Swan Ball”
to make reference (in various kinds of communications) to that gala event. Just as a term is not necessarily
a trademark, Gabb Wireless, Inc. v. Troomi Wireless, Inc., No. 2:21-CV-253-TC-DAO, 2023 WL 258548,
at *3, *4 (D. Utah Jan. 18, 2023), a reference to a term is not necessarily the use of a trademark.

Arguably,14 Defendant/Counter-Plaintiff could prevail on its request for a TRO under an
alternative theory—applicable whenever the identity of the first user of the mark cannot be
established—that it (and not SBI and its alleged predecessor in interest, the Committee) was the
one to control the nature and quality of the goods in connection with which the SWAN BALL
Mark has been used. “In the case of joint endeavors, where prior ownership by one of several
claimants cannot be established, the legal task is to determine which party ‘controls or determines
the nature and quality of the goods which have been marketed under the mark in question.’” Bell
v. Streetwise Records, Ltd., 640 F. Supp. 575, 580 (D. Mass. 1986) (quoting In re Polar Music
International AB, 714 F.2d 1567 (Fed. Cir.1983)). Given that first use (or even mere likely first
use) of the SWAN BALL Mark cannot presently be established, and given that Cheekwood and
the Committee are fairly characterized as having until very recently been engaged in a joint
endeavor in putting on the Swan Ball, the Court will analyze who controls the nature and quality
of the goods in order to determine who owns the mark.
Defendant/Counter-Plaintiff claims that the Committee was an internal committee of
Cheekwood and that therefore (even assuming that the Committee controlled the major aspects of
the Swan Ball), Cheekwood controlled the major aspects of the Swan Ball. However, SBI presents
compelling evidence that this was not the case and that the Committee was an organization distinct
and separate from Cheekwood. Particularly notable is the statement by Jack Becker, the mostrecent former CEO of Cheekwood, who stated that “neither I nor any member of the Cheekwood
staff had any input or control over the Swan Ball operations.” (Doc. No. 32 at 10). SBI also

14

For reasons the Court need not lay out in detail here, there is reason to question whether
Defendant/Counter-Plaintiff could prevail on the request for a TRO under this theory (as opposed to its
primary theory that it was the first to use the SWAN BALL Mark) were it able to show a likelihood of
success on the theory that Cheekwood was the one to control the nature and quality of the goods. However,
the Court assumes herein, to Defendant/Counter-Plaintiff’s benefit, that Defendant/Counter-Plaintiff could
prevail on the request for a TRO were it able to make this showing.

provides other evidence that the Committee was responsible for all of the main logistical
operations of the ball, such as selecting the theme, the invitations, the entertainment, the caterer,
and arranging for contracts with the vendors. (Id. at 22). Furthermore, according to Becker, the
Swan Ball’s annual chairs were selected by the nominating committee without input from
Cheekwood, the Committee did not seek approval for its decisions from Cheekwood and,
according to the 49 former chairs of the ball, none ever believed they reported to Cheekwood as
an organization. (Id. at 22-23.)
As discussed above, SBI has produced evidence that it was a distinct “unincorporated
association” and therefore not simply “internal” to Cheekwood as argued by Defendant/CounterPlaintiff. When this evidence is combined with Becker’s testimony, SBI has colorable support for
a claim that the Committee functioned independently from Cheekwood—in that it was neither an
internal committee of Cheekwood nor (even if an organization external to Cheekwood) subject to
control by Cheekwood—and can therefore refute Defendant/Counter-Plaintiff’s claim that
Cheekwood exhibited control over the SWAN BALL Mark.15
On this record, with the highly disputed factual background of this case, the Court finds
that Defendant/Counter-Plaintiff has not met its burden of proving a likelihood of success on this
issue. SBI simply has raised too much evidence for the Court to make that determination at this
point.
Agency

Notably, the discussion here (which is not geared to whether Cheekwood had control over the Swan Ball
specifically by virtue of supposedly being the principal of which the Committee was an agent) is mirrored
somewhat in the discussion below that addresses the analytically distinct question of whether the
Committee was an agent of Cheekwood.
15

Defendant/Counter-Plaintiff claims that the Committee and its volunteers constituted
designated agents of Cheekwood, such that the Committee (and its volunteers) acted on
Cheekwood’s behalf with respect to the use of the SWAN BALL Mark.16 Defendant/CounterPlaintiff’s argument here seems to be that even if the Committee at some point had rights to the
SWAN BALL Mark, those rights were effectively transferred to Cheekwood due to the Committee
(at some point) becoming an agent of Cheekwood. In its Memorandum, Defendant/CounterPlaintiff claims that the Swan Ball is “one of many internal committees & functions” of
Cheekwood’s Board.17 (Doc. No. 18 at 9). Defendant/Counter-Plaintiff also claims that
Cheekwood maintains control over the Committee by way of “requiring annual and other reports
. . . and assessing the financial outcomes of the Swan Ball.” (Id. at 10). Defendant/Counter-Plaintiff
also refers to its 1993 “The Swan Ball of Cheekwood Policies” as evidence that the Committee

16

In its Memorandum, Defendant/Counter-Plaintiff was unclear in its distinction between its “first-to-use”
and “agency” arguments. Defendant/Counter-Plaintiff asserted (with no citation to legal authority) that
“volunteers are agents of the nonprofit for which they volunteer,” while also asserting on the same page
that “the Swan Ball is one of many ‘internal committees & functions’ of Cheekwood’s board” (Doc. No.
18 at 9). Notably, Defendant/Counter-Plaintiff does not suggest that these assertions are alternatives to one
another, i.e., that the Committee is either an internal committee of Cheekwood or an agent of Cheekwood.
Instead, Defendant/Counter-Plaintiff seemingly suggests that both are simultaneously true—a suggestion
the Court finds problematic because one cannot be agent of oneself. The agency relationship is a
relationship between a principal and an agent that necessarily implies a degree of separation between the
two entities. See e.g., Bowman v. Benouttas, 519 S.W.3d 586 (Tenn. Ct. App. 2016). It strikes the Court
that no such separation would exist between an entity like Cheekwood and one of its committees.
Defendant/Counter-Plaintiff’s assertions that the Committee was an “agent” of Cheekwood and “internal”
to Cheekwood appear to be inconsistent with one another, and this inconsistency hardly helps
Defendant/Counter-Plaintiff convince the Court of the strength of its position on the merits. In analyzing
the arguments, the Court has therefore separated the “first-to-use” and “agency” arguments advanced by
Defendant/Counter-Plaintiff.
17

As noted in the above footnote, this claim that the Committee was “internal” does not support
Defendant/Counter-Plaintiff’s argument that the Committee was an agent of Cheekwood. Agency implies
separation or distinction between the principal and the agent, something that would not exist if the
Committee was not distinct from Cheekwood.

accepted its status as a designated agent. (Doc. No. 18 at 11). The Court finds that SBI’s Response
provides evidence that refutes Defendant/Counter-Plaintiff’s agency theory.
According to Tennessee law of agency, “The [principal’s] right of control is the primary
or essential test of an agency relationship without which no agency exists.” John J. Heirigs Const.
Co., Inc. v. Exide, 709 S.W.2d 604, 608 (Tenn. Ct. App. 1986); see also Gordon v. Greenview
Hosp., 300 S.W.3d 635, 653 (Tenn. 2009) (“The analysis hinges on the right to control the agent's
actions, and, ultimately, the fact of actual control over the agent.”) (citation omitted). SBI refutes
the notion that Cheekwood maintained control over the Committee throughout the 60-plus year
history of the Swan Ball.18 As before, the statement of former CEO Becker is persuasive on this
point. He stated in his declaration that:
Neither I nor any member of the Cheekwood staff had any input or control
over the Swan Ball operations such as: the selection of the chairmen… selection of
the theme… selection of the Event Designer or Coordinator… selection of the
entertainment… selection of the caterer… selection of the design of the invitation…
the selection of the flowers… the selection of the vendors engaged to assist with
the production of the gala… the determination of those individuals who would
receive an invitation to the gala.
(Doc. No. 33-6 at 113). Additionally, SBI presents 49 sworn statements of former Committee
chairs attesting to the Committee’s independence from Cheekwood. (Doc. No. 32 at 22). At this
stage in the litigation, the Court finds that these statements taken together strongly (albeit not
conclusively) support SBI’s claim of the Committee’s autonomy and separation from Cheekwood.

18

The Court notes that the bulk of this analysis focuses on “actual control” over “right to control”, which
is an important tenet of establishing an agency relationship. This is because in its Response
Defendant/Counter-Plaintiff does not mention this distinction in their agency argument and SBI focuses
most closely on this “actual control” analysis. The Court follows the parties’ lead in not fully addressing
the “right to control” prong of proving an agency relationship and notes that “it is the principal’s actual
exercise of… control, rather than its mere right to control, that is most important to this analysis.” Nave v.
Life Bank, 334 B.R. 586, 591 (M.D. Tenn. 2005).

Furthermore, a principal-agent relationship is a “fiduciary relationship that arises when one
person (a “principal”) manifests assent to another person (an “agent”) that the agent shall act on
the principal's behalf and subject to the principal's control, and the agent manifests or
otherwise consents to do so.” Savage v. City of Memphis, 464 S.W.3d 326, 332 (Tenn. Ct. App.
2015). This consent can be express or implied. Consent may be implied “by deductions or
inferences from the other facts and circumstances of the particular case, including the words and
conduct of the parties.” Penmont, LLC v. Blue Ridge Piedmont, LLC, 607 F. Supp. 2d 1266, 1272
(M.D. Ala. 2009) (citing Fisher v. Comer Plantation, Inc., 772 So.2d 455, 466 (Ala. 2000)).
SBI has produced evidence sufficient to strongly (albeit, again, not conclusively) refute
Defendant/Counter-Plaintiff’s claim that the Committee was acting (at least in more recent years)
as an agent of Cheekwood. SBI claims that it never expressly agreed to become Cheekwood’s
agent (in 1993 or otherwise). (Doc. No. 33 at 17). In particular, SBI cites to the statements of
previous chairs indicating that they did not report to Cheekwood, never received directives from
Cheekwood, and did not believe themselves to be bound by any decision Cheekwood made. (Doc.
No. 33-5). These statements are persuasive at this juncture in casting doubt that either an express
or implied agency relationship existed between Cheekwood and the Committee.
Furthermore, Defendant/Counter-Plaintiff has not produced sufficient evidence at this
juncture that they defined the scope of the agency relationship with the Committee. When
examining the scope of the relationship the inquiry “is placed upon the actions and consent of the
principal, rather than upon the agent’s actions or the willingness of the agent to perform those
actions.” White v. Revco Disc. Drug Centers, Inc., 33 S.W.3d 713 (Tenn. 2000) (citing Jack Daniel
Distillery, et al. v. Jackson, 740 S.W.2d 413, 416 (Tenn.1987)). Defendant/Counter-Plaintiff refers
to its 1993 policies but does not provide sufficient evidence, at this stage, that Cheekwood (as

principal) outlined the scope of the relationship with the purported agent (SBI). While not
necessarily dispositive, this lends against Defendant/Counter-Plaintiff’s argument that the
Committee was in fact Cheekwood’s agent.
Therefore, on this early record, Defendant/Counter-Plaintiff has not established a
likelihood that an agency relationship existed between Cheekwood and the Committee.
Summary
Overall, Defendant/Counter-Plaintiff has not shown a likelihood of success on the merits
of its claims, which is a requirement for a temporary restraining order and is dispositive in this
instance. Simply put, SBI has produced enough evidence to cast doubt on whether Cheekwood
owns the disputed mark.
II.

Irreparable Harm

Defendant/Counter-Plaintiff must also prove that it will suffer irreparable harm. This harm
must be “actual and imminent rather than . . . speculative or unsubstantiated.” Abney v. Amgen,
Inc., 443 F.3d 540, 552 (6th Cir. 2006). Under the Lanham Act, a claimant seeking a temporary
restraining order is entitled to a rebuttable presumption of irreparable harm if it shows a likelihood
of success in establishing particular trademark-related violations specified in 15 U.S.C. § 1116(a).
See 15 U.S.C. § 1116(a). But even assuming that Defendant/Counter-Plaintiff has sought to show
a likelihood of success in establishing one or more of such specified violations in particular, it has
failed to do so because it has failed to show a likelihood of success in establishing that it is the
owner of the SWAN BALL Mark. Given that the Court does not find that Defendant/CounterPlaintiff has shown a strong likelihood of success on the merits of its claims, Defendant/CounterPlaintiff is not entitled to a rebuttable presumption of irreparable harm.

Seeking to establish irreparable harm irrespective of any presumption of such,
Defendant/Counter-Plaintiff asserts (and the Court here accepts arguendo) that Cheekwood was
forced to postpone the 2025 Swan Ball19 and that therefore Cheekwood will be “potentially losing
donors, funding, and goodwill.” (Doc. No. 18 at 21). The Court does not find that this suffices to
show the harm required in these circumstances. First, Defendant/Counter-Plaintiff itself notes that
these losses are merely “potential” in nature. It has not supplied evidence that it will in fact suffer
such losses, which (at least in the absence of the statutory presumption under 15 U.S.C. § 1116(a))
is necessary to demonstrate irreparable harm. See Winter v. Natural Resources Defense Council,
Inc., 555 U.S. 7, 20 (2008).
Furthermore, the Court is not convinced that the requested TRO would help prevent the
harm (loss of donors, funding, and goodwill for Cheekwood) allegedly flowing from
Defendant/Counter-Plaintiff having been “forced” to postpone the 2025 ball. Defendant/CounterPlaintiff points to alleged harm that has, in effect, already been done. Injunctive relief, including
TROs and preliminary injunctions, are meant to prevent harm that would ensue in the future if the
court does not enjoin the conduct that the movant seeks to enjoin. Although Defendant/CounterPlaintiff may claim that SBI’s actions have already prevented it from hosting one annual ball on
Cheekwood’s property, that has already occurred and the harm allegedly flowing from it cannot
be prevented by the requested injunction—which, naturally, is forward-looking.20

19

Although the Court is not entirely clear what Defendant/Counter-Plaintiff means by saying that the 2025
Swan Ball was “postponed,” the Court assumes it means not that the 2025 Swan Ball was postponed until
later in 2025, but rather that it was canceled altogether (i.e, that the Swan Ball would not be held until
sometime in 2026, with the annual event being skipped entirely for 2025). This assumption seems sound,
because unless “postponement” means that one iteration (the 2025 iteration) of this annual event will be
skipped in its entirety, rather than merely delayed until later in the year (2025), it is somewhat difficult to
see how “postponement” would cause the loss of donors, funding, and good will.

20

Whether such harm can and should be remedied by an award of monetary damages is a separate
question—one the Court need not address herein.

Defendant/Counter-Plaintiff further argues that donors will be confused if SBI hosts a ball
at a different location for a different beneficiary (reportedly, Edwin Warner Park for the benefit of
Friends of Warner Parks) (Doc. No. 18 at 22). It claims that attendees of the Swan Ball (or other
persons) donating in connection with the Swan Ball will think they are donating to Cheekwood,
given Cheekwood’s historical association with the Swan Ball. (Id. at 22). While this might be
possible, the Court finds it too speculative to support a finding of irreparable harm. Were SBI to
host the Swan Ball in June 2025 as currently planned, SBI would likely highlight (in a very public
manner) both the identity of the new beneficiary (Friends of Warner Parks) and the fact that the
event is not being held on Cheekwood premises (as it is slated to be held at Edwin Warner Park).
Indeed, SBI already has gone public with its plans to hold a Swan Ball that is held away from
Cheekwood premises and is otherwise unassociated with Cheekwood. (Doc. No. 25-1 at 3).
Furthermore, given the invitation-only nature of the Swan Ball (with invitations coming previously
from the Committee and now from SBI), many potential donors and attendees likely are generally
informed about matters concerning the Swan Ball, and the Committee and/or SBI, and are thus
aware of the dispute between SBI and Defendant/Counter-Plaintiff—especially given that (as is
judicially noticeable) there has been substantial local media coverage of the dispute. The public
and extensive nature of this dispute supports the inference that most if not all donors would know
that their money would not be going to Cheekwood as in years past.
One final point regarding irreparable injury. The Court’s analysis above has focused almost
exclusively on Defendant/Counter-Plaintiff’s request to enjoin SBI’s use of the SWAN BALL
Mark, and not on Defendant/Counter-Plaintiff’s request to enjoin SBI from doing anything that
would suggest that SBI and its activities are affiliated with Cheekwood. As to the latter request,
any suggestion of irreparable injury is a non-starter because Defendant-Counter-Plaintiff’s whole

theory is that SBI is (improperly, according to Defendant/Counter-Plaintiff) disassociating itself—
in a very public way—with Cheekwood. Based on Defendant/Counter-Plaintiff’s own premise,
there is no identifiable risk that SBI, if not enjoined, will do things that would suggest an affiliation
with Cheekwood. So this latter request must be denied based solely on the lack of irreparable
injury.
Therefore, the Court finds that Defendant/Counter-Plaintiff has not shown irreparable harm
at this juncture. Defendant/Counter-Plaintiff has not met two of the four requirements necessary
for its requested relief. In the interest of judicial economy, the Court will not examine the
remaining two requirements at this time.
CONCLUSION
“A preliminary injunction is an extraordinary remedy which should be granted only if the
movant carries his or her burden of proving that the circumstances clearly demand it.” Overstreet
v. Lexington-Fayette Urb. Cnty. Gov’t, 305 F.3d 566, 573 (6th Cir. 2002) (citing Leary, 228 F.3d
at 739). The same is true for a TRO. See Stein v. Thomas, 672 F. App'x 565, 572 (6th Cir. 2016)
(noting that “a temporary restraining order is an extraordinary remedy”).
It bears emphasizing why a TRO (or preliminary injunction) is deemed an extraordinary
remedy subject to stringent requirements: the party receiving it is treated in some respects, for a
period of time while the litigation is ongoing, as if it had prevailed on its claims even though it has
not yet done so and could not possibly do so (if ever) until the litigation is concluded. It is no small
thing for a party to be treated (even if only temporarily and for a limited purpose) as if it had
ultimately prevailed on the merits of its claims when in fact it has not yet done so. On the instant
record, Defendant/Counter-Plaintiff simply has not met the heavy burden required to obtain such
extraordinary relief.

It was for these reasons that Defendant/Counter-Plaintiff’s Motion (Doc. No. 17) was
denied as to its request for a TRO.

_______________________________
ELI RICHARDSON
UNITED STATES DISTRICT JUDGE