Function Media, L.L.C. v. Google, Inc. et al

Filing 191

NOTICE by Google, Inc. Pursuant to 35 U.S.C. Section 282 (Anderson, Carl)

Function Media, L.L.C. v. Google, Inc. et al

Doc. 191

IN THE UNITED STATES DISTRICT COURT EASTERN DISTRICT OF TEXAS MARSHALL DIVISION FUNCTION MEDIA, L.L.C., v. JURY TRIAL DEMANDED GOOGLE, INC. AND YAHOO!, INC. GOOGLE INC.'S NOTICE PURSUANT TO 35 U.S.C. § 282 Google Inc. hereby provides and/or confirms its written notice pursuant to 35 U.S.C. § 282 of the patents and publications that it may rely upon to anticipate, render obvious or show the state of the art with respect to United States Patent No. 6,446,045 ("the `045 patent"), United States Patent No. 7,240,025 ("the `025 patent"), and United States Patent No. 7,249,059 ("the `059 patent). Google Inc. may also rely on the person(s) listed below as being prior inventors or having prior knowledge of or as having previously used or offered for sale the invention of the patents-in-suit. In addition to the items expressly listed in this notice, Google Inc. also incorporates by reference, all information set forth in the expert reports which Google Inc. will be submitting in this matter, and the file histories and reexaminations for each of the asserted patents. Civil Case No. 2:07-cv-279 (CE)

GOOGLE INC.'S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 1
Dockets.Justia.com

I.

PATENTS AND PRINTED PUBLICATIONS ON WHICH GOOGLE INTENDS TO RELY ON AT TRIAL TO ANTICIPATE OR RENDER OBVIOUS THE ASSERTED PATENTS A. Patents

TITLE U.S. Patent No. 5,918,014 ­ Automated Collaborative Filtering in World Wide Web Advertising [G025074-G025086] U.S. Patent No. 5,948,061 ­ Method of Delivery, Targeting, and Measuring Advertising Over Networks [G000550G000561] U.S. Patent No. 6,026,368 ­ On-Line Interactive System and Method for Providing Content and Advertising Information to a Targeted Set of Viewers [G000597-G000623] U.S. Patent No. 6,401,075 ­ Methods of Placing, Purchasing and Monitoring Internet Advertising [G001011-G001017] U.S. Patent No. 6,985,882 ­ Method and System for Selling and Purchasing Media Advertising Over a Distributed Communication Network [G001178G001227] WO 97/21183 ­ Method and System for Placing Advertisements in a Computer Network [G000170-G00246] B.

COUNTRY USA USA

DATE 06/29/1999 09/07/1999

INVENTOR(S) Gary B. Robinson Dwight Allen Merriman and Kevin Joseph O'Connor Yale Robert Brown and Matthew Brown Walker

USA

02/15/2000

USA USA

06/04/2002 01/10/2006

James C. Mason, John Grant, Arnold Behrman and Dennis Stillwell Justin Del Sesto

Int'l

06/12/1997

Sharmin Naqvi and Tomasz Imielinski

Systems and Printed Publications DATE 1997 1999 05/1999 AUTHOR(S) Zeff, Robbin and Aronson, Brad Zeff, Robbin and Aronson, Brad Langheinrich, et al.

PRINTED PUBLICATION/SYSTEM Advertising on the Internet, John Wiley & Sons [G018953-G019257] Advertising on the Internet, John Wiley & Sons [G018509-G018952] Unintrusive Customization Techniques for Web Advertising, 31 Computer Networks, pp. 1259­1272 [G016452-G016465]

GOOGLE INC.'S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 2

PRINTED PUBLICATION/SYSTEM AdForce User Guide: A Complete Guide to AdForce, Version 2.6 [G005430G00714] Passing and using multiple parameters in AdForce tags [G005733-G005740] Guidelines for Creating and Submitting Creatives [G008119G008133] IAT, Inc., Aaddzz System Information Access Technologies, Inc., Aaddzz Brochure [G005296G005301]

DATE 1998

AUTHOR(S) AdForce, Inc.

November 17, 1998 January 8, 1999 1997

AdForce, Inc.

AdForce, Inc.

IAT, Inc.

AdKnowledge, Campaign Manager: Reviewer's Inc., Guide [G014779-G014801] AdKnowledge System AdKnowledge, Inc. MarketMatch Planner: Reviewer's Guide [G014856-G014881]

1996

AdKnowledge

1996

AdKnowledge, Inc.

NetGravity, Inc., AdServer System DoubleClick, Inc., DART System

NetGravity AdServer v. 3.5, User Assistance Guide [G017154G017482] DART User Manual [G003512G003587] DoubleClick DART Brochure [G014967-G14989] DoubleClick University: Essential DART Concepts Student Guide, Version 2 [GGL-FM0040181-GGLFM0040220] Page 40 from DoubleClick University: Essential DART Concepts Student Guide, Version 2, and Exhibit 616 DART for Advertisers Quick Reference Cards [GGLFM0040221-GGL-FM0040239]

1998

NetGravity, Inc.

1998 1998 1998

DoubleClick, Inc. DoubleClick, Inc. DoubleClick, Inc.

1998

DoubleClick, Inc.

1998

DoubleClick, Inc.

GOOGLE INC.'S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 3

PRINTED PUBLICATION/SYSTEM DART for Advertisers Trafficking Training [GGL-FM0040240-GGLFM0040271]I DART for advertisers [G004607 ­ 97] DoubleClick from December 6, 1998, "Standard Ad Sizes" [G015162 ­ 63] DoubleClick from December 5, 1998, "DART FAQ" [G015095 ­ 97] Local Resellers Guide, February 1999 [G003851 ­ 3942] DoubleClick from December 6, 1998, "Ad Trafficking: Sending GIF/JPEG Files" [G015008 ­ 09] Local Resellers Manual [G003818 ­ 3843; Kdelfa00000397] DART for Advertisers (DFA5) Reports and User interface [G002-000710691 ­ 98] Training Manual [G004162 ­ 4293] FAQ [G004581 ­ 4603] Documentation Projects, Feb. 1999 [G004016 ­ 4700] "Welcome To DoubleClick" [G015018 ­ 94 ] Ad-Star, Inc., Ad-Star System Ad-Star Orange County Register User's Manual [Depo Exh. 167] Ad-Star.com website archive from www.archive.org [Depo Exh. 169]

DATE 1998-1999

AUTHOR(S) DoubleClick, Inc.

12/6/98

DoubleClick, Inc. DoubleClick, Inc.

12/5/98 2/99 12/6/98 1999 1999 02/99 02/99 02/99 1996 1996 04/12/1997 and 02/01/1997 06/1998

DoubleClick, Inc. DoubleClick, Inc. DoubleClick, Inc. DoubleClick, Inc. DoubleClick, Inc. DoubleClick, Inc. DoubleClick, Inc. DoubleClick, Inc. DoubleClick, Inc. Ad-Star, Inc. Ad-Star, Inc. Baseview Products, Inc.

AdManagerPro AdManagerPro Administrator's Manual, Version 2.0 [G068214G068440] AdManagerPro User Manual, v. 2.0 [G068441-G068566]

06/1998

Baseview Products, Inc.

GOOGLE INC.'S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 4

II.

PATENTS AND PRINTED PUBLICATIONS ON WHICH GOOGLE MAY RELY AFTER THE COURT CONSTRUES THE LIMITATIONS OF THE ASSERTED CLAIMS OR TO SHOW STATE OF THE ART A. Patents TITLE COUNTRY USA DATE 09/13/1994 INVENTOR(S) Robert Filepp, Michael L. Gordon, Alexander Bidwell, Francis Young, Allan M. Wolf, Sam Meo, Duane Tiemann, Robert D. Cohen, Mel Bellar, Kenneth H. Appleman, Lawrence Abrahams, Michael J. Silfen Rick Dedrick

U.S. Patent No. 5,347,632 ­ Reception System for an Interactive Computer Network and Method of Operation

U.S. Patent No. 5,710,884 ­ System for Automatically Updating Personal Profile Server with Updates to Additional User Information Gathered from Monitoring User's Electronic Consuming Habits Generated on Computer During Use[G025040-G025063] U.S. Patent No. 5,724,521 ­ Method and Apparatus for Providing Electronic Advertisements to End Users in a Consumer Best-Fit Pricing Manner [G000381-G000399] U.S. Patent No. 5,819,092 ­ Online Service Development Tool with Fee Setting Capabilities [G000424-G000471] U.S. Patent No. 5,848,396 ­ Method and Apparatus for Determining Behavioral Profile of a Computer User [G000472G000502] U.S. Patent No. 5,933,811 ­ System and Method for Delivering Customized Advertisements within Interactive Communication Systems [G000524G000549] U.S. Patent No. 5,937,392 ­ Banner Advertising Display System and Method with Frequency of Advertisement Control [G025087-G025097] U.S. Patent No. 5,999,912 ­ Dynamic Advertising Scheduling, Display, and Tracking [G025110-G025116] U.S. Patent No. 6,014,638 ­ System for

USA

01/20/1998

USA

03/03/1998

Rick Dedrick

USA USA

10/06/1998 12/08/1998

Charles H. Ferguson and Randy J. Forgaard Thomas A. Gerace

USA

08/03/1999

Paul D. Angles and Douglas O. Blattner

USA

08/10/1999

Charles D. Alberts

USA USA

12/07/1999 01/11/2000

Dennis Wodarz, Donald L. Fairall and Douglas Hall Gary L. Burge and William

GOOGLE INC.'S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 5

TITLE Customizing Computer Displays in Accordance with User Preferences [G025117-G025126] U.S. Patent No. 6,026,369 ­ Method for Distributing Advertising in a Distributed Web Modification System [G000624G000630] U.S. Patent No. 6,044,376 ­ Content Stream Analysis [G000631-G000640] U.S. Patent No. 6,047,310 ­ Information Disseminating Apparatus for Automatically Delivering Information to Suitable Distributees [G025161-G025194] U.S. Patent No. 6,112,192 ­ Method for Providing Indivudally Customized Content in a Network U.S. Patent No. 6,128,663 ­ Method and Apparatus for Customization of Information Content Provided to a Requestor Over a Network Using Demographic Information Yet the User Remains Anonymous to the Server [G025195-G025217] U.S. Patent No. 6,134,532 ­ System and Method for Optimal Adaptive Matching of Users to Most Relevant Entity and Information in Real-Time [G000676G000715] U.S. Patent No. 6,144,944 ­ Computer System for Efficiently Selecting and Providing Information [G000716G000734] U.S. Patent No. 6,167,382 ­ Design and Production of Print Advertising and Commercial Display Materials Over the Internet [G000762-G000818 U.S. Patent No. 6,188,396 ­ Targeting Advertising Using Web Pages with Video [G000819-G000824] U.S. Patent No. 6,205,432 ­ Background Advertising System [G000825-G000853] U.S. Patent No. 6,216,112 ­ Method for Software Distribution and Compensation with Replenishable Advertisements

COUNTRY

DATE

INVENTOR(S) A. Luddy

USA

02/15/2000

Peter George Capek

USA USA

03/28/2000 04/04/2000

Stephen J. Kurtzman, II Akira Kamakura, Hideo Oneda and Hideki Tanaka Peter George Capek C. Douglass Thomas

USA USA

08/29/2000 10/03/2000

USA

10/17/2000

USA

11/07/2000

Michael A. Lazarus, William R. Caid, Richard S. Pugh, Bradley D. Kindig, Gerald S. Russell, Kenneth B. Brown, Ted E. Dunning and Joel L. Carleton Stephen J. Kurtzman, II and Sandeep A. Nawathe Don R. Sparks, M. James Scott and Wally Tremel Mark Collins-Rector, Chad Shakley, James Sabo and Chris Fulton Chuck E. Gabbard, Bruce R. Chaffins and Everett B. Howerton, III William H. Fuller, Joel A. Pugh and Douglas E. Neel

USA

12/26/2000

USA USA USA

02/13/2001 03/20/2001 04/10/2001

GOOGLE INC.'S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 6

TITLE [G000854-G000870] U.S. Patent No. 6,285,987 ­ Internet Advertising System [G000900-G000925] U.S. Patent No. 6,308,202 ­ System for Targeting Information to Specific Users on a Computer Network [G000947-G000960] U.S. Patent No. 6,385,592 ­ System and Method for Delivering Customized Advertisements within Interactive Communication Systems [G000985G001010] U.S. Patent No. 6,408,278 ­ System and Method for Delivering Out-of-Home Programming [G025291-G025306] U.S. Patent No. 6,415,270 ­ Multiple Auction Coordination Method and System [G025307-G025333] U.S. Patent No. 6,449,657 ­ Internet Hosting System [G001029-G001053] U.S. Patent No. 6,633,850 ­ Background Advertising System [G001100-G001128] U.S. Patent No. 6,654,725 ­ System and Method for Providing Customized Advertising on the World Wide Web [G001129-G001144] U.S. Patent No. 6,810,527 ­ System and Method for Distribution and Delivery of Media Context and Other Data to Aircraft Passengers [G001157-G001177] U.S. Patent No. 6,907,566 ­ Method and System for Optimum Placement of Advertisements on a Webpage [G025334G025349] U.S. Patent No. 7,038,637 ­ System and Method for Selling Advertising Space on Electronic Billboards Over the Internet [G001424-G001435] U.S. Patent Application Publication No. 2001/0042002 ­ Method and System for Communicating Targeted Information [G024996-G025039] WO 99/57660 ­ Content Enhancement

COUNTRY USA USA

DATE 09/04/2001 10/23/2001

INVENTOR(S) David William Roth and Dylan Salisbury Alan Cohn, John L. Adelus, Dean Blackketter, Samuel Thomas Scott, III and Stephen G. Perlman Paul D. Angles and Douglas O. Blattner

USA

05/07/2002

USA USA USA USA USA

06/18/2002 07/02/2002 09/10/2002 10/14/2003 11/25/2003

Patrick J. Carney, Joel B. Pina, James J. Boyle and Corey A. Perine Randall I. Rackson, Jonathan Adam Krane and Peter J. Trevisani Francis J. Stanbach, Jr., Daniel G. Hoffman and Bruce R. Keiser Chuck E. Gabbard, Bruce R. Chaffins and Everett B. Howerton, III Marc Langheinrich and Atsuyoshi Nakamura Adam P. Conrad, John L. Norin, Romulo Pontula, Peter W. Smith and Jeffrey M. Wales Charles McElfresh, Paul Minerio and Michael Radford Marc Eller and Zvi Yaniz

USA

10/26/2004

USA

06/14/2005

USA

05/02/2006

USA

11/15/2001

Jeff Koopersmith

Int'l

11/11/1999

Ja'acob Samboursky and

GOOGLE INC.'S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 7

TITLE System [G025350-G025391] WO 01/37119 ­ Apparatus and Method for Providing Advertising on Internet-enabled Channels [D065903-D065034] B.

COUNTRY Int'l

DATE 05/25/2001

INVENTOR(S) Alon Girmonsky John B. Ferber, Scott Ferber, Todd Walderman and Daniel Joensen

Systems and Printed Publications
TITLE DATE 1995 Dedrick, R. AUTHOR(S)

A Consumption Model for Targeted Electronic Advertising," Intel Architecture Labs, IEEE [G017758-G017766] Interactive Electronic Advertising, IEEE [G017603-G017614] 8th World Wide Web Conference, AdWiz PowerPoint Presentation, in Toronto [G016419-G016451] Network Notebook [G003589-G003689, Kdelfa0000077] "Beyond Targeting: try on `MicroSegmentation'"[G014990 ­ 95] "DoubleClick Technical Specifications" [ G014996 ­ G014998] "DoubleClick: Lead Form" [G015001] Advertising Age, "Agencies Centralize Web Ad Serving," s1, s18-s19 Cross-network functionality File Name- X-10 Functionality ­ U.S. Version [G015443.01] Cross-network FAQ File name: X-10 Functionality ­ FAQ [G015443.01] "Terms of Agreement" [G015166 ­ 67 ] Glossary [G173214 ­ 53 ] Spreadsheet [G036543 ­ 83] Spreadsheet [G035977 - 36019 ] DART for Advertisers [G034339 ­ 34434] DoubleClick CDs [G015443.01, G015443.02, G015443.03, G015443.04, G017496.01, G046080]

1994 05/11-14/ 1999 1998 2/19/98 1998 1998 3/8/99

Dedrick, R. Langheinrich, et al.

DoubleClick, Inc. DoubleClick, Inc. DoubleClick, Inc. DoubleClick, Inc. DoubleClick, Inc.

04/09/1998 DoubleClick, Inc.

04/09/1998 DoubleClick, Inc. 1998 1998 1998 DoubleClick, Inc. DoubleClick, Inc. DoubleClick, Inc. DoubleClick, Inc. DoubleClick, Inc. DoubleClick, Inc.

GOOGLE INC.'S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 8

TITLE AdForce CD [G014688.01] NetGravity CD [G017496.01] AdStar CD [G014963.01] AdKnowledge CDs [G065016, G068204] DoubleClick and NetGravity CD [G064578, G065907 G177035 ] NetGravity Source Code [G026190-27485] AdKnowledge Source Code [G065016, all.tar.gz] Aaddzz.com website archive from www.archive.org [G005311-G005352] Accipiter.com website archive from www.archive.org [G005358-G005359] Campaign Manager: Quick Reference Card [G014815-G014818] NetGravity AdServer v. 2.0, User Assistance Guide [G015241-G015443] NetGravity AdServer v. 1.0.5, AdServer Help Contents [G015168-G015240] Ad-Star Windows User's Manual [G084303G084333] AdManagerPro Brochure [G014899-G014913] AdManagerPro web site [GGL-FM0042833­ GGL-FM0042934] Flycast Communications Corp. Form S-1 SEC Filing [G015473-G015994] Flycast Network Competitive Overview [G029926-G029946] Hyper System: Interactive Direct Marketing System, Presentation Materials [G029125G029133] Hyper Net Presentation - What is Hyper Space? [G029125-G029133] List of Targeting Criteria [G029134]

DATE various file dates various file dates various file dates various file dates various file dates 1998 various

AUTHOR(S) AdForce, Inc. Netgravity, Inc. Ad-Star, Inc. AdKnowledge, Inc. DoubleClick, Inc. and NetGravity, Inc. NetGravity, Inc. AdKnowledge, Inc.

01/30/1998 IAT, Inc. 02/01/1998 Accipiter, Inc. 1996 1996 1996 1999 1999 AdKnowledge, Inc. NetGravity, Inc. NetGravity, Inc. Ad-Star, Inc. Baseview Products, Inc. Baseview Products, Inc. 02/05/1999 Flycast, Inc. 12/31/1998 Flycast, Inc. 1996 Hyper Net, Inc.

1996 1996

Hyper Net, Inc. Hyper Net, Inc.

GOOGLE INC.'S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 9

TITLE The View Message System [G029135-G029136] HTML Explanation v. 1.0 [G029137-G029143] Internet Advertising Federation Confidential Business Plan [G045772-G045791] Rea1Media.com website archive from www.archive.org [G024818-G024880] Competitive Analysis of RealMedia [G027948G027963] Competitive Analysis of RealMedia [G029972G029976] Sabela Brochure [G028305-G028337] Competitive Analysis of DART and Sabela Media [G029947-G029950] Sabela.com website archive from www.archive.org [G045970-G045993] Project Freud, Due Diligence Materials [G027532-G027535] Sabela and AdKnowledge Presentation [G046050-G045079] Email from John Black, Sabela Media [G030277] baseview.com website from www.archive.org (ClassManagerPro) [G026146-G026163] Internet Advertising Network, "How Ads Are Placed" [G045822] Simple HTML Change [G045823] 1996 Ian Advertising Rates [G045824G045830] L90, Inc. Form S-1 SEC Filing [G029977G030034] www.Spinbox.com website archive from www.archive.org [G029925] Focalink Marketing Materials and Presentation Slides [G029283-G029305] Focalink MarketMatch UserGuide, Version 1.0 [G014828 ­ 55]

DATE 04/1996

AUTHOR(S) Hyper Net, Inc.

04/12/1996 Hyper Net, Inc. 09/25/1995 IAF (DoubleClick, Inc.) 1997-1998 RealMedia, Inc.

Prior to NetGravity, Inc. 01/19/2000 08/1999 1999 08/1999 DoubleClick, Inc. Sabela Media DoubleClick, Inc.

05/08/1999 Sabela Media 12/23/1999 DoubleClick, Inc. 11/07/1999 Martin Wesley 8/17/99 Sabela Media

01/16/1997 Baseview Products, Inc. 1995 1996 06/09/1998 Internet Advertising Network 09/30/1999 L90, Inc. 11/11/1998 Spinbox 1996 9/30/96 Focalink Focalink The Ian System

GOOGLE INC.'S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 10

TITLE Direct Marketing Management, 2nd Edition, Prentice-Hall, Inc., Upper Saddle River, NJ [G020792] After the gold rush, The Economist, New York [GGL-FM0039680-GGL-FM0039681 Chopping tech-stocks down to size, The Economist.com [GGL-FM0039682-GGLFM000039684] CMGI's Web deal making hits big-time: Group preps two portals: AltaVista and MyWay.com, Advertising Age [G005715-5718] The Internet Advertising Report, Harper Business [G022202] The Forrester Report ­ Media Technology ­ Ad Serving and Measurement [G029212G029228]] 2 Web Ad Firms Decide to Marry: Palo Alto's Focalink, ClickOver merging,San Francisco Chronicle [G016001] Ad Management ­ Debunking the Turnkey Myth, Jupiter Strategic Planning Services [G017767] Small networks chase per-click ad business ­ Aaddzz, ValueClick compete [G005308] NetGravity Launches AdCenter Service Solution, ClickZ News [GGL-FM0039391] Competitive Analysis of ATG Dynamo Ad Station (approx 1998) [G027902-G027903] Avenue A, FAQ, www.avenuea.comlcorpinfo/faq.html [G029920-G029924] Competitive Analysis of Avenue A (prior to November 14, 1999) [G029959-G029960] Competitive Summary of the Infoseek Search Engine [G043058-G043059] Competitive Summary of Lycos (2/26/1997) [G043060] Competitive Analysis of Match Logic (prior to 1/14/1999) [G029918-G029919]

DATE 1999

AUTHOR(S) Mary Lou Roberts and Paul D. Berger

04/20/2000 The Economist 12/05/2000 The Economist

10/04/1999 Jennifer Gilbert, Advertising Age

1997 05/1997

Mary Meeker, Morgan Stanley Susan Gertzis, et al.

11/17/1997 Carol Emert

07/1998

Evan Neufeld, Strategic Planning Services

09/08/1997 Advertising Age 08/12/1998 ClickZ 1998 NetGravity, Inc.

09/29/1999 Avenue A, Inc.

11/14/1999 DoubleClick, Inc. 02/26/1997 Kevin O'Connor 02/26/1997 Kevin O'Connor 01/14/1999 DoubleClick, Inc.

GOOGLE INC.'S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 11

TITLE Competitive Analysis of MatchLogic (approximately 1998) [G027933-G027939] Competitive Analysis of Microsoft (approximately 1998) [G027941-G027946] Competitive Analysis (approximately 1998) [G027834-G027851] Competitive Analysis 2Q98 Presentation (7/9/1998) [G027812-G027833] Feature Comparison: DoubleClick DART vs. NetGravity AdServ(prior to 1/14/1999) [G029951-G029952] Competitive Analysis of AdCenter [G029042G029047] Competition Coverage (approximately 1998) [G028962-G028966] Industry Perceptions of Net Gravity [G028974G028990] Competitive Positioning Brief, Approx. 1998 [G027810-G027811] Competitive Analysis of Double Click, MatchLogic, AdKnowledge, Avenue A, AdForce, 24/7, Flycast [G029030-G029041] Targeted Media: reality check on the road to one-to-one marketing Fig. 6: Ad Management Tools Overviews [G029020-G029021] Server Software: Integrated Approaches will Drive Sophisticated Personalization [G045994G046016] DART for Advertisers, Sabela and AdKnowledge Competitive Overview [G046050-G046079] Competitive Analysis of Softbank's Foundation Buy Program [G043062] Competitive Analysis of Soliant's Adapt/X Software (approximately 1998) [G027964G027966] www.anon.user.anonymizer.com, Switchboard Corporate Background [G029886-G029887]

DATE 1998 1998 1998

AUTHOR(S) NetGravity, Inc. NetGravity, Inc. NetGravity, Inc.

07/09/1998 NetGravity, Inc. 01/14/1999 DoubleClick, Inc.

1/11/2000 1998

NetGravity, Inc. NetGravity, Inc.

12/01/1998 Blanc & Otus 1998 NetGravity, Inc.

01/11/2000 NetGravity, Inc.

1998

Jupiter Research

1998

Seamus McAteer, Jupiter Communications

12/17/1999 DoubleClick, Inc.

02/26/1997 Kevin O'Connor 1998 NetGravity, Inc.

9/13/1999

Switchboard, Inc.

GOOGLE INC.'S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 12

TITLE Competitive Analysis of ThinkingMedia [G027967-G027968] Competitive Analysis of W3 (approximately 1998) [G027975] Competitive Analysis of the Web Connect Network [G043063] Competitive Analysis of the Yahoo! Directory [G043064] NetGravity Presentation [G028509-G028535] Analyst Report Summary - Internet Marketing Management Solutions [G028991-G029000] NetGravity Analyst / Media audit, conducted by Blanc Ores [G029001-G029019] Press Release, NetGravity 'Announces Record Q2 Revenues [G029053] Patent's Net Result: Nothing? [G029883G029885] Web Ads Mark 2nd Birthday with Decisive Issues Ahead [G029338-G029348] The Advertising Century [G029349-G029363] Online Advertising: On Target [G029364G029368] Increase in Ad Spending Predicted [G029369G029370] Internet Economy Looking Good [G029371G029372] Publishers Thankful but Nervous About Boom [G029373-G029378] Aaddzz Brochure reBrokers Web Ad Space Sales Between Advertisers and Publishers [G005302] Aaddzz Letter to all Customers re Aaddzz Services Suspended as of 10/01/2004 [G005353-G005354] New Online Ad Network Aaddzz to Launch, Western Div., Vol. XLVII No. 27 [G005355G005357]

DATE 1998 1998 2/26/1997 2/26/1997 1999

AUTHOR(S) NetGravity, Inc. NetGravity, Inc. Web Connect Network Kevin O'Connor Stephen E. Recht

12/01/1998 Blanc & Otus 12/1998 7/13/1999 NetGravity, Inc. NetGravity, Inc.

09/13/1999 Chris Oaks, Wired News 10/1996 Debra Aho Williamson, Advertising Age Randall Rothenberg, Advertising Age 12/17/1998 eMarketer 3/25/1999 6/10/1999 11/1999 1997 Markets Advertising CyberAtlas Adrienne W. Fawcett, Advertising Age IAT, Inc.

10/01/2004 IAT, Inc.

07/07/1997 John Spooner, AdWeek.com

GOOGLE INC.'S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 13

TITLE DoubleClick Case Study [G014999] DoubleClick Case Study re Client: Places to Stay (Hotel and Resort) [G015000] DoubleClick Lead Form re DART Technology [G015001] Rise of Infomediary [G015002-G015004] On the Internet, brand-building is out and straight selling is in...[G015005-G015007] DoubleClick joins `huge' e-mail ad realm... [G015010] Agencies centralize web ad serving [G015011G015015] DoubleClick - Beyond the Banner [G015016] Advertiser Solutions - Beyond the Banner [G015017] DoubleClick fixes on bull's-eye with Dart 5[G015098-G015100] DoubleClick joins `huge' e-mail ad realm [G015101-G015103] DoubleClick shopping aids e-commerce, [G015104-G015107]

DATE 1998 1998 1998

AUTHOR(S) DoubleClick, Inc., republished by The Internet Archive DoubleClick, Inc., republished by The Internet Archive DoubleClick, Inc., republished by The Internet Archive

06/24/1999 The Economist 10/07/1999 The Economist 11/29/1999 Patricia Riedman, Advertising Age, republished by Encylopedia.com 03/08/1999 Jennifer Gilbert, Advertising Age 01/27/1999 DoubleClick, Inc., republished by The Internet Archive 12/05/1998 DoubleClick, Inc., republished by The Internet Archive 06/11/2001 Adrienne Mand, Advertising Age 11/29/1999 Patricia Riedman, Advertising Age 05/24/1999 Jennifer Gilbert, Advertising Age DoubleClick, Inc. DoubleClick, Inc., republished by The Internet Archive Jennifer Gilbert, Advertising Age Jennifer Gilbert, Advertising Age

Dynamic Advertising Reporting and Targeting - 06/19/1998 Product Literature [G015108-G015123] 12/01/1998 DoubleClick - Enhanced Ad Banner Specs [G015124-G015125] Agencies centralize Web ad serving [G015126- 03/01/1999 G015130] DoubleClick clicks with NetGravity [G015131- 07/19/1999 G015133] 12/06/1998 How DART works [G015134] Advertising.com Serves Up Ad Delivery Software, Vol. 10, No. 28 [G015137-G015139] Imgis Becomes Ad Force; Receives Financing from AOL, ADWEEK, Vol. 39, No. 32, p. 34 [G015140]

DoubleClick, Inc., republished by The Internet Archive 07/10/2000 Ann M. Mack, Mediaweek.com 08/10/1998 Adrienne Mand, Adweek.com

GOOGLE INC.'S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 14

TITLE DoubleClick Outsourcing Ad Sales FAQ [G015141-G015142] Real Media dives into competition [G015156G015158] DoubleClick Targeting Filters [G015164G015165] DoubleClick Terms of Agreement [G015166G015167] DoubleClick Network Level Reports [G003690G003714] DoubleClick Network Level Reports ­DRAFT [G003715-G003738] DoubleClick Network Level Reports ­DRAFT [G003739-G003762] DART Reporting Essentials ­ DRAFT [G003763-G003808] Local Reseller Manual [G003818-G003843] Show Availability - Managing Inventory [G003844-G003850] Cross Network Functionality ­ A Step by Step Guide DRAFT [G003943-G003951] DoubleClick DART Global Market/Hybrid DART? White Paper [G003953-G003958] DoubleClick Network Affiliations ­ Revenue Sharing Relationships [G003965-G003973] DART for Advertising ­ The Power of Reporting [G003980-G004015] DoubleClick Documentation Projects [G004016-G004701] A framework for targeting banner advertising on the internet, IEEE System Sciences, Proceedings of the Thirtieth Hawaii Int'l Conference, pages 265-274, Vol. 4 [G024674G024685] Acquiring Customer Preferences for Information Filtering: a Heuristic-Statistical Approach [G024686-G024688]

DATE

AUTHOR(S)

12/06/1998 DoubleClick, Inc., republished by The Internet Archive 10/04/1999 Jennifer Gilbert, Advertising Age 12/02/1998 DoubleClick, Inc., republished by The Internet Archive 12/06/1998 DoubleClick, Inc., republished by The Internet Archive 1998 1998 1998 DoubleClick, Inc. DoubleClick, Inc. DoubleClick, Inc.

02/17/1998 DoubleClick, Inc. 1998 1998 DoubleClick, Inc. DoubleClick, Inc.

04/11/1998 DoubleClick, Inc. 2/11/2000 DoubleClick, Inc.

12/09/2000 DoubleClick, Inc. 09/6/2001 02/1999 1997 DoubleClick, Inc. DoubleClick, Inc. K. Gallagher and J. Parsons

1996

Bhavani Raskutti and Anthony Beitz

GOOGLE INC.'S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 15

TITLE White Papers, Adding Value in the Digital Age, Bringing One-to-One Marketing to the Internet [G024689-G024699] AdForce Privacy Practices [G024700G024704] AdForce Introduces AdForce EveryWhere: Advertising, Marketing & Promotions Wherever a Digital Signal Can Be Sent [G024705-G024707] AdForce Strategic Partners [G024708G024709] NetGravity Products ­ AdServer 3 [G024710G024715] Coupon Clippers, Save your Scissors [G024716-G024719] DoubleClick DART Intro [G024720-G024735] About Engage Technologies [G024736G024748] Firefly Passport Office Overview [G024749G024756] Media Metrix FAQ [G024757-G024758] "Goodies" in exchange for consumer information on the Internet: the economics and issues, IEEE System Sciences, Proceedings of the Thirty-First Hawaii Int'l Conference, pages 533-542, Vol. 4 [G024759-G024770] Learn Sesame [G024771-G024773] MatchLogic's Services [G024774-G024775] Netvertising: content-based subgeneric variations in a digital genre, IEEE System Sciences, Proceedings of the Thirty-First Hawaii Int'l Conference, pages 87-96, Vol.2 [G024776-G024787] The Power of Personalization [G024788G024790] SelectCast for Ad Servers: The Only Ad Targeting System with Published Performance Results ­ Ask Us! [G024791-G024792]

DATE 6/30/1998

AUTHOR(S) Netperceptions.com

6/30/1998

MGIS, Inc.

03/27/2000 Business Wire

03/27/2000 AdForce, Inc. 07/09/1998 NetGravity, Inc. 06/20/1994 BusinessWeek 06/19/1998 DoubleClick, Inc. 07/09/1998 The CMG Internet Group 06/20/1998 Firefly.net 06/30/1998 Media Metrix, The PC Meter Company 01/1998 A.M. Chang, P.K. Kannam, and A.B. Whinston

07/09/1998 Open Sesame 07/01/1998 MatchLogic, Inc. 01/1998 I. Fortanet, J.C. Palmer and S. Posteguillo

08/21/1998 BroadVision 06/30/1998 Aptex Software, Inc.

GOOGLE INC.'S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 16

TITLE SelectCast for Commerce Servicers [G024793] The Value of Purchase History Data in Target Marketing, Marketing Science, Vol. 15, No. 4 [G024794-G024813] Web advertising, IEEE Intelligent Systems, Vol. 13, Issue 3, pgs 8-9 [G024814-G024817] Eclipse Services, AdPro System Baseview Products Inc., ClassManagerPro System Accipiter, Inc., AdManager System Deposition Exhibit 288 Deposition Exhibit 289 Deposition Exhibit 290 Deposition Exhibit 291 Deposition Exhibit 292 Deposition Exhibit 294 Deposition Exhibit 295 Deposition Exhibit 296 Deposition Exhibit 297 Deposition Exhibit 299 Deposition Exhibit 300 Deposition Exhibit 301 Deposition Exhibit 302 Deposition Exhibit 303 Deposition Exhibit 304 Deposition Exhibit 305

DATE 1996

AUTHOR(S) Peter E. Rossi, Robert E. McCulloch and Greg M. Allenby M. McCandless Eclipse Services Baseview Products, Inc. Accipiter, Inc. Accipiter, Inc. republished by The Internet Archive Accipiter, Inc. Accipiter, Inc. Accipiter, Inc., republished by The Internet Archive Accipiter, Inc., republished by The Internet Archive Accipiter, Inc. Accipiter, Inc. Accipiter, Inc., republished by The Internet Archive Accipiter, Inc., republished by The Internet Archive Accipiter, Inc. Accipiter, Inc., republished by The Internet Archive Accipiter, Inc., republished by The Internet Archive Accipiter, Inc., republished by The Internet Archive Accipiter, Inc., republished by The Internet Archive Accipiter, Inc., republished by The Internet Archive Accipiter, Inc., republished by The Internet Archive

06/30/1998 Aptex Software, Inc.

1998 1997 1997 1997-1998 1996 1997 1997 1997 1997 1996 1996 1998 1998 1996 1996 1997 1997 1996 1998 1998

GOOGLE INC.'S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 17

TITLE Deposition Exhibit 306 Deposition Exhibit 307 Deposition Exhibit 308 Deposition Exhibit 309 Deposition Exhibit 310 Deposition Exhibit 311 Deposition Exhibit 312 Deposition Exhibit 313 Deposition Exhibit 314 Deposition Exhibit 315 Deposition Exhibit 316 Deposition Exhibit 317 Deposition Exhibit 318 Deposition Exhibit 319 Deposition Exhibit 320 Deposition Exhibit 321 Deposition Exhibit 322 Deposition Exhibit 323 Deposition Exhibit 324 Deposition Exhibit 325 Deposition Exhibit 326

DATE 1998 1998 1998 1998 1998 1998 02/22/1999 1998 02/03/1999 1998 02/04/1999 1998 02/04/1999 1998 02/08/1999 02/09/1999 02/09/1999 1998 1998 02/09/1999 02/09/1999

AUTHOR(S) Accipiter, Inc., republished by The Internet Archive Accipiter, Inc., republished by The Internet Archive Accipiter, Inc., republished by The Internet Archive Accipiter, Inc., republished by The Internet Archive Accipiter, Inc., republished by The Internet Archive Accipiter, Inc., republished by The Internet Archive Accipiter, Inc., republished by The Internet Archive Accipiter, Inc., republished by The Internet Archive Accipiter, Inc., republished by The Internet Archive Accipiter, Inc., republished by The Internet Archive Accipiter, Inc., republished by The Internet Archive Accipiter, Inc., republished by The Internet Archive Accipiter, Inc., republished by The Internet Archive Accipiter, Inc., republished by The Internet Archive Accipiter, Inc., republished by The Internet Archive Accipiter, Inc., republished by The Internet Archive Accipiter, Inc., republished by The Internet Archive Accipiter, Inc., republished by The Internet Archive Accipiter, Inc., republished by The Internet Archive Accipiter, Inc., republished by The Internet Archive Accipiter, Inc., republished by The Internet Archive

GOOGLE INC.'S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 18

TITLE Deposition Exhibit 327 Deposition Exhibit 328 Deposition Exhibit 331 Deposition Exhibit 332 Deposition Exhibit 333 Deposition Exhibit 334 Deposition Exhibit 336 Deposition Exhibit 337 Deposition Exhibit 338 Deposition Exhibit 341 Deposition Exhibit 143 Deposition Exhibit 144 Deposition Exhibit 145 Deposition Exhibit 235 Deposition Exhibit 700 Deposition Exhibit 701 Deposition Exhibit 702 Deposition Exhibit 704 Deposition Exhibit 705 Deposition Exhibit 706 Deposition Exhibit 707 Deposition Exhibit 708 Deposition Exhibit 709 Deposition Exhibit 275 Deposition Exhibit 276

DATE 1998 1997 1998 1998 1998 1998 1999 1999 1998-1999 Robbin Zeff

AUTHOR(S) Accipiter, Inc.

AdForce, Inc. AdForce, Inc. AdForce, Inc. AdForce, Inc. AdForce, Inc. AdForce, Inc.

AdForce, Inc. employees and Roy T. Fielding 01/04/1999 AdForce, Inc. Baseview Products, Inc. Baseview Products, Inc. Baseview Products, Inc., republished by The Internet Archive Imgis, Inc. and AdForce, Inc. AdKnowledge, Inc. AdKnowledge, Inc. AdKnowledge, Inc. AdKnowledge, Inc. AdKnowledge, Inc. Engage, Inc. AdKnowledge, Inc.

1997-1999 1997 1997 1998-1999 1999 1999 1999 1998 1998 2000 1998

02/22/1999 AdKnowledge, Inc., republished by The Internet Archive 02/22/1999 AdKnowledge, Inc., republished by The Internet Archive 2001 Tom Shields 07/13/1999 Tiffany Kary, CNET News

GOOGLE INC.'S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 19

TITLE Deposition Exhibit 277 Deposition Exhibit 278 Deposition Exhibit 279 Deposition Exhibit 280 Deposition Exhibit 281 Deposition Exhibit 282 Deposition Exhibit 283 Deposition Exhibit 284 Deposition Exhibit 285 Deposition Exhibit 286

DATE 1998 1996 1998 1996-2001 1997 1997 1997 1998 1998

AUTHOR(S) NetGravity, Inc. NetGravity, Inc. NetGravity, Inc. NetGravity, Inc., DoubleClick, Inc, and employees of same including Russ Seligman NetGravity, Inc. NetGravity, Inc. NetGravity, Inc. Clickz News NetGravity, Inc.

06/19/1998 ClickZ News

III.

PERSONS WHO MAY BE RELIED UPON AS A PRIOR INVENTOR OR AS HAVING PRIOR KNOWLEDGE OF OR AS HAVING PREVIOUSLY USED OR OFFERED FOR SALE THE ALLEGED INVENTION OF THE ASSERTED PATENTS NAME LAST KNOWN ADDRESS 2536 College Avenue, #4A Berkeley, CA 94704 1021 Wilder Way Tyler, TX 75703 Google Inc. 1600 Amphitheatre Parkway Mountain View, CA 94043 1025 Bear Glades Lane Raleigh, North Carolina 27605 80 Corsica Drive Newport Beach, CA 92660 116 Sheridan Avenue The Presidio of San Francisco San Francisco, CA 94129 597 Kuehnle Avenue Ann Arbor, MI 48103

Arthur Britto Michael Dean Karen Delfau Christopher Evans Roy Fielding, Ph.D. Internet Archive (Christopher Butler) (Declaration) Baseview Products, Inc. (Chris Kempton)

GOOGLE INC.'S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 20

NAME Sandilee Mathers Kurt Pires (Declaration) Stephen Rupp Andrew Schulz Mark Scheele Russ Seligman Tom Shields Lucinda Stone WPP Group, 24/7 Real Media (Nicolle Pangis) Robbin Warner Zeff

LAST KNOWN ADDRESS 2536 Santa Ana, #2 Costa Mesa, CA 92627 869 52nd Street Oakland, CA 94608 Google Inc. 1600 Amphitheatre Parkway Mountain View, CA 94043 267 Kelton Avenue San Carlos, CA 94070 Google Inc. 1600 Amphitheatre Parkway Mountain View, CA 94043 4207 Highview Drive San Mateo, CA 94403 1205 Drake Avenue Burlingame, CA 94010 1021 Wilder Way Tyler, TX 75703 125 Park Avenue New York, NY 10017 119 Ave de l'Armee 1040 Brussels, Belgium Respectfully submitted, QUINN EMANUEL URQUHART OLIVER & HEDGES, LLP By: /s/ James M. Glass Charles K. Verhoeven (admitted pro hac) Lead Attorney [e-mail] Amy H. Candido (admitted pro hac) [e-mail] Billie D. Salinas (admitted pro hac) [e-mail] Carl G. Anderson (admitted pro hac) [e-mail] QUINN EMANUEL URQUHART OLIVER & HEDGES, LLP 50 California Street, 22nd Floor San Francisco, California 94111 Telephone: [phone] Facsimile: [phone] Stan Karas (admitted pro hac)

Dated: October 2, 2009

GOOGLE INC.'S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 21

[e-mail] QUINN EMANUEL URQUHART OLIVER & HEDGES, LLP 865 S. Figueroa Street, 10th Floor Los Angeles, CA 90017 Telephone: [phone] Facsimile: [phone] Edward J. DeFranco (admitted pro hac) [e-mail] James M. Glass (admitted pro hac) [e-mail] Patrick Curran (admitted pro hac) [e-mail] QUINN EMANUEL URQUHART OLIVER & HEDGES, LLP 51 Madison Avenue, 22nd Floor New York, New York 10010 Telephone: [phone] Facsimile: [phone] Harry L. Gillam, Jr., Bar No. 07921800 [e-mail] Melissa R. Smith, Bar No. 24001351 [e-mail] GILLAM & SMITH, L.L.P. 303 South Washington Avenue Marshall, TX 75670 Telephone: [phone] Facsimile: [phone] Counsel for Defendant and Counter-Claimant GOOGLE INC.

GOOGLE INC.'S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 22

CERTIFICATE OF SERVICE The undersigned hereby certifies that a true and correct copy of GOOGLE INC.'S NOTICE PURSUANT TO 35 U.S.C. § 282 has been served on October 2, 2009 to all counsel of record who are deemed to have consented to electronic service via the Court's CM/ECF system per Local Rule CV-5(a)(3), listed below: S. Calvin Capshaw, Esq. Elizabeth L. DeRieux, Esq. D. Jeffery Rambin, Esq. Capshaw Derieux, LLP 1127 Judson Road, Suite 220 P.O. Box 3999 Longview, TX 75601-5157 E-mail: [e-mail] [e-mail] [e-mail] Max L. Tribble, Jr. Joseph S. Grinstein Lexie G. White Sandeep Seth Susman Godfrey LLP 1000 Louisiana, Suite 5100 Houston, TX 77002-5096 E-mail: [e-mail] [e-mail] [e-mail] [e-mail] Jeremy J. Brandon Susman Godfrey LLP 901 Main Street, Suite 5100 Dallas, TX 75202 E-mail: [e-mail] Justin Adatto Nelson Susman Godfrey LLP 1201 Third Avenue, Suite 3800 Seattle, WA 98101 E-mail: [e-mail] Attorneys for Plaintiff/Counterclaim Defendant FUNCTION MEDIA, L.L.C.

Attorneys for Plaintiff/Counterclaim Defendant FUNCTION MEDIA, L.L.C.

Attorneys for Plaintiff/Counterclaim Defendant FUNCTION MEDIA, L.L.C.

Attorneys for Plaintiff/Counterclaim Defendant FUNCTION MEDIA, L.L.C.

GOOGLE INC.'S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 23

Charles Ainsworth, Esq. Robert C. Bunt, Esq. Parker Bunt & Ainsworth 100 E. Ferguson, Suite 1114 Tyler, TX 75702 Email: [e-mail] [e-mail] Franklin Jones, Jr., Esq. Jones & Jones 201 W. Houston Street P.O. Drawer 1249 Marshall, TX 75670 Email: [e-mail] Otis Carroll, Esq. Collin Maloney, Esq. Deborah Race, Esq. Ireland, Carroll & Kelley, PC 6101 S. Broadway, Suite 500 Tyler, TX 75703 Email: [e-mail]

Attorneys for Plaintiff/Counterclaim Defendant FUNCTION MEDIA, L.L.C.

Attorney for Plaintiff/Counterclaim Defendant FUNCTION MEDIA, L.L.C.

Attorney for Plaintiff/Counterclaim Defendant FUNCTION MEDIA, L.L.C.

/s/ Carl G. Anderson Carl G. Anderson
3133070_2.DOC

GOOGLE INC.'S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 24