Function Media, L.L.C. v. Google, Inc. et al
Filing
191
NOTICE by Google, Inc. Pursuant to 35 U.S.C. Section 282 (Anderson, Carl)
Function Media, L.L.C. v. Google, Inc. et al
Doc. 191
IN THE UNITED STATES DISTRICT COURT EASTERN DISTRICT OF TEXAS MARSHALL DIVISION FUNCTION MEDIA, L.L.C., v. JURY TRIAL DEMANDED GOOGLE, INC. AND YAHOO!, INC. GOOGLE INC.'S NOTICE PURSUANT TO 35 U.S.C. § 282 Google Inc. hereby provides and/or confirms its written notice pursuant to 35 U.S.C. § 282 of the patents and publications that it may rely upon to anticipate, render obvious or show the state of the art with respect to United States Patent No. 6,446,045 ("the `045 patent"), United States Patent No. 7,240,025 ("the `025 patent"), and United States Patent No. 7,249,059 ("the `059 patent). Google Inc. may also rely on the person(s) listed below as being prior inventors or having prior knowledge of or as having previously used or offered for sale the invention of the patents-in-suit. In addition to the items expressly listed in this notice, Google Inc. also incorporates by reference, all information set forth in the expert reports which Google Inc. will be submitting in this matter, and the file histories and reexaminations for each of the asserted patents. Civil Case No. 2:07-cv-279 (CE)
GOOGLE INC.'S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 1
Dockets.Justia.com
I.
PATENTS AND PRINTED PUBLICATIONS ON WHICH GOOGLE INTENDS TO RELY ON AT TRIAL TO ANTICIPATE OR RENDER OBVIOUS THE ASSERTED PATENTS A. Patents
TITLE U.S. Patent No. 5,918,014 Automated Collaborative Filtering in World Wide Web Advertising [G025074-G025086] U.S. Patent No. 5,948,061 Method of Delivery, Targeting, and Measuring Advertising Over Networks [G000550G000561] U.S. Patent No. 6,026,368 On-Line Interactive System and Method for Providing Content and Advertising Information to a Targeted Set of Viewers [G000597-G000623] U.S. Patent No. 6,401,075 Methods of Placing, Purchasing and Monitoring Internet Advertising [G001011-G001017] U.S. Patent No. 6,985,882 Method and System for Selling and Purchasing Media Advertising Over a Distributed Communication Network [G001178G001227] WO 97/21183 Method and System for Placing Advertisements in a Computer Network [G000170-G00246] B.
COUNTRY USA USA
DATE 06/29/1999 09/07/1999
INVENTOR(S) Gary B. Robinson Dwight Allen Merriman and Kevin Joseph O'Connor Yale Robert Brown and Matthew Brown Walker
USA
02/15/2000
USA USA
06/04/2002 01/10/2006
James C. Mason, John Grant, Arnold Behrman and Dennis Stillwell Justin Del Sesto
Int'l
06/12/1997
Sharmin Naqvi and Tomasz Imielinski
Systems and Printed Publications DATE 1997 1999 05/1999 AUTHOR(S) Zeff, Robbin and Aronson, Brad Zeff, Robbin and Aronson, Brad Langheinrich, et al.
PRINTED PUBLICATION/SYSTEM Advertising on the Internet, John Wiley & Sons [G018953-G019257] Advertising on the Internet, John Wiley & Sons [G018509-G018952] Unintrusive Customization Techniques for Web Advertising, 31 Computer Networks, pp. 12591272 [G016452-G016465]
GOOGLE INC.'S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 2
PRINTED PUBLICATION/SYSTEM AdForce User Guide: A Complete Guide to AdForce, Version 2.6 [G005430G00714] Passing and using multiple parameters in AdForce tags [G005733-G005740] Guidelines for Creating and Submitting Creatives [G008119G008133] IAT, Inc., Aaddzz System Information Access Technologies, Inc., Aaddzz Brochure [G005296G005301]
DATE 1998
AUTHOR(S) AdForce, Inc.
November 17, 1998 January 8, 1999 1997
AdForce, Inc.
AdForce, Inc.
IAT, Inc.
AdKnowledge, Campaign Manager: Reviewer's Inc., Guide [G014779-G014801] AdKnowledge System AdKnowledge, Inc. MarketMatch Planner: Reviewer's Guide [G014856-G014881]
1996
AdKnowledge
1996
AdKnowledge, Inc.
NetGravity, Inc., AdServer System DoubleClick, Inc., DART System
NetGravity AdServer v. 3.5, User Assistance Guide [G017154G017482] DART User Manual [G003512G003587] DoubleClick DART Brochure [G014967-G14989] DoubleClick University: Essential DART Concepts Student Guide, Version 2 [GGL-FM0040181-GGLFM0040220] Page 40 from DoubleClick University: Essential DART Concepts Student Guide, Version 2, and Exhibit 616 DART for Advertisers Quick Reference Cards [GGLFM0040221-GGL-FM0040239]
1998
NetGravity, Inc.
1998 1998 1998
DoubleClick, Inc. DoubleClick, Inc. DoubleClick, Inc.
1998
DoubleClick, Inc.
1998
DoubleClick, Inc.
GOOGLE INC.'S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 3
PRINTED PUBLICATION/SYSTEM DART for Advertisers Trafficking Training [GGL-FM0040240-GGLFM0040271]I DART for advertisers [G004607 97] DoubleClick from December 6, 1998, "Standard Ad Sizes" [G015162 63] DoubleClick from December 5, 1998, "DART FAQ" [G015095 97] Local Resellers Guide, February 1999 [G003851 3942] DoubleClick from December 6, 1998, "Ad Trafficking: Sending GIF/JPEG Files" [G015008 09] Local Resellers Manual [G003818 3843; Kdelfa00000397] DART for Advertisers (DFA5) Reports and User interface [G002-000710691 98] Training Manual [G004162 4293] FAQ [G004581 4603] Documentation Projects, Feb. 1999 [G004016 4700] "Welcome To DoubleClick" [G015018 94 ] Ad-Star, Inc., Ad-Star System Ad-Star Orange County Register User's Manual [Depo Exh. 167] Ad-Star.com website archive from www.archive.org [Depo Exh. 169]
DATE 1998-1999
AUTHOR(S) DoubleClick, Inc.
12/6/98
DoubleClick, Inc. DoubleClick, Inc.
12/5/98 2/99 12/6/98 1999 1999 02/99 02/99 02/99 1996 1996 04/12/1997 and 02/01/1997 06/1998
DoubleClick, Inc. DoubleClick, Inc. DoubleClick, Inc. DoubleClick, Inc. DoubleClick, Inc. DoubleClick, Inc. DoubleClick, Inc. DoubleClick, Inc. DoubleClick, Inc. Ad-Star, Inc. Ad-Star, Inc. Baseview Products, Inc.
AdManagerPro AdManagerPro Administrator's Manual, Version 2.0 [G068214G068440] AdManagerPro User Manual, v. 2.0 [G068441-G068566]
06/1998
Baseview Products, Inc.
GOOGLE INC.'S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 4
II.
PATENTS AND PRINTED PUBLICATIONS ON WHICH GOOGLE MAY RELY AFTER THE COURT CONSTRUES THE LIMITATIONS OF THE ASSERTED CLAIMS OR TO SHOW STATE OF THE ART A. Patents TITLE COUNTRY USA DATE 09/13/1994 INVENTOR(S) Robert Filepp, Michael L. Gordon, Alexander Bidwell, Francis Young, Allan M. Wolf, Sam Meo, Duane Tiemann, Robert D. Cohen, Mel Bellar, Kenneth H. Appleman, Lawrence Abrahams, Michael J. Silfen Rick Dedrick
U.S. Patent No. 5,347,632 Reception System for an Interactive Computer Network and Method of Operation
U.S. Patent No. 5,710,884 System for Automatically Updating Personal Profile Server with Updates to Additional User Information Gathered from Monitoring User's Electronic Consuming Habits Generated on Computer During Use[G025040-G025063] U.S. Patent No. 5,724,521 Method and Apparatus for Providing Electronic Advertisements to End Users in a Consumer Best-Fit Pricing Manner [G000381-G000399] U.S. Patent No. 5,819,092 Online Service Development Tool with Fee Setting Capabilities [G000424-G000471] U.S. Patent No. 5,848,396 Method and Apparatus for Determining Behavioral Profile of a Computer User [G000472G000502] U.S. Patent No. 5,933,811 System and Method for Delivering Customized Advertisements within Interactive Communication Systems [G000524G000549] U.S. Patent No. 5,937,392 Banner Advertising Display System and Method with Frequency of Advertisement Control [G025087-G025097] U.S. Patent No. 5,999,912 Dynamic Advertising Scheduling, Display, and Tracking [G025110-G025116] U.S. Patent No. 6,014,638 System for
USA
01/20/1998
USA
03/03/1998
Rick Dedrick
USA USA
10/06/1998 12/08/1998
Charles H. Ferguson and Randy J. Forgaard Thomas A. Gerace
USA
08/03/1999
Paul D. Angles and Douglas O. Blattner
USA
08/10/1999
Charles D. Alberts
USA USA
12/07/1999 01/11/2000
Dennis Wodarz, Donald L. Fairall and Douglas Hall Gary L. Burge and William
GOOGLE INC.'S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 5
TITLE Customizing Computer Displays in Accordance with User Preferences [G025117-G025126] U.S. Patent No. 6,026,369 Method for Distributing Advertising in a Distributed Web Modification System [G000624G000630] U.S. Patent No. 6,044,376 Content Stream Analysis [G000631-G000640] U.S. Patent No. 6,047,310 Information Disseminating Apparatus for Automatically Delivering Information to Suitable Distributees [G025161-G025194] U.S. Patent No. 6,112,192 Method for Providing Indivudally Customized Content in a Network U.S. Patent No. 6,128,663 Method and Apparatus for Customization of Information Content Provided to a Requestor Over a Network Using Demographic Information Yet the User Remains Anonymous to the Server [G025195-G025217] U.S. Patent No. 6,134,532 System and Method for Optimal Adaptive Matching of Users to Most Relevant Entity and Information in Real-Time [G000676G000715] U.S. Patent No. 6,144,944 Computer System for Efficiently Selecting and Providing Information [G000716G000734] U.S. Patent No. 6,167,382 Design and Production of Print Advertising and Commercial Display Materials Over the Internet [G000762-G000818 U.S. Patent No. 6,188,396 Targeting Advertising Using Web Pages with Video [G000819-G000824] U.S. Patent No. 6,205,432 Background Advertising System [G000825-G000853] U.S. Patent No. 6,216,112 Method for Software Distribution and Compensation with Replenishable Advertisements
COUNTRY
DATE
INVENTOR(S) A. Luddy
USA
02/15/2000
Peter George Capek
USA USA
03/28/2000 04/04/2000
Stephen J. Kurtzman, II Akira Kamakura, Hideo Oneda and Hideki Tanaka Peter George Capek C. Douglass Thomas
USA USA
08/29/2000 10/03/2000
USA
10/17/2000
USA
11/07/2000
Michael A. Lazarus, William R. Caid, Richard S. Pugh, Bradley D. Kindig, Gerald S. Russell, Kenneth B. Brown, Ted E. Dunning and Joel L. Carleton Stephen J. Kurtzman, II and Sandeep A. Nawathe Don R. Sparks, M. James Scott and Wally Tremel Mark Collins-Rector, Chad Shakley, James Sabo and Chris Fulton Chuck E. Gabbard, Bruce R. Chaffins and Everett B. Howerton, III William H. Fuller, Joel A. Pugh and Douglas E. Neel
USA
12/26/2000
USA USA USA
02/13/2001 03/20/2001 04/10/2001
GOOGLE INC.'S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 6
TITLE [G000854-G000870] U.S. Patent No. 6,285,987 Internet Advertising System [G000900-G000925] U.S. Patent No. 6,308,202 System for Targeting Information to Specific Users on a Computer Network [G000947-G000960] U.S. Patent No. 6,385,592 System and Method for Delivering Customized Advertisements within Interactive Communication Systems [G000985G001010] U.S. Patent No. 6,408,278 System and Method for Delivering Out-of-Home Programming [G025291-G025306] U.S. Patent No. 6,415,270 Multiple Auction Coordination Method and System [G025307-G025333] U.S. Patent No. 6,449,657 Internet Hosting System [G001029-G001053] U.S. Patent No. 6,633,850 Background Advertising System [G001100-G001128] U.S. Patent No. 6,654,725 System and Method for Providing Customized Advertising on the World Wide Web [G001129-G001144] U.S. Patent No. 6,810,527 System and Method for Distribution and Delivery of Media Context and Other Data to Aircraft Passengers [G001157-G001177] U.S. Patent No. 6,907,566 Method and System for Optimum Placement of Advertisements on a Webpage [G025334G025349] U.S. Patent No. 7,038,637 System and Method for Selling Advertising Space on Electronic Billboards Over the Internet [G001424-G001435] U.S. Patent Application Publication No. 2001/0042002 Method and System for Communicating Targeted Information [G024996-G025039] WO 99/57660 Content Enhancement
COUNTRY USA USA
DATE 09/04/2001 10/23/2001
INVENTOR(S) David William Roth and Dylan Salisbury Alan Cohn, John L. Adelus, Dean Blackketter, Samuel Thomas Scott, III and Stephen G. Perlman Paul D. Angles and Douglas O. Blattner
USA
05/07/2002
USA USA USA USA USA
06/18/2002 07/02/2002 09/10/2002 10/14/2003 11/25/2003
Patrick J. Carney, Joel B. Pina, James J. Boyle and Corey A. Perine Randall I. Rackson, Jonathan Adam Krane and Peter J. Trevisani Francis J. Stanbach, Jr., Daniel G. Hoffman and Bruce R. Keiser Chuck E. Gabbard, Bruce R. Chaffins and Everett B. Howerton, III Marc Langheinrich and Atsuyoshi Nakamura Adam P. Conrad, John L. Norin, Romulo Pontula, Peter W. Smith and Jeffrey M. Wales Charles McElfresh, Paul Minerio and Michael Radford Marc Eller and Zvi Yaniz
USA
10/26/2004
USA
06/14/2005
USA
05/02/2006
USA
11/15/2001
Jeff Koopersmith
Int'l
11/11/1999
Ja'acob Samboursky and
GOOGLE INC.'S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 7
TITLE System [G025350-G025391] WO 01/37119 Apparatus and Method for Providing Advertising on Internet-enabled Channels [D065903-D065034] B.
COUNTRY Int'l
DATE 05/25/2001
INVENTOR(S) Alon Girmonsky John B. Ferber, Scott Ferber, Todd Walderman and Daniel Joensen
Systems and Printed Publications
TITLE DATE 1995 Dedrick, R. AUTHOR(S)
A Consumption Model for Targeted Electronic Advertising," Intel Architecture Labs, IEEE [G017758-G017766] Interactive Electronic Advertising, IEEE [G017603-G017614] 8th World Wide Web Conference, AdWiz PowerPoint Presentation, in Toronto [G016419-G016451] Network Notebook [G003589-G003689, Kdelfa0000077] "Beyond Targeting: try on `MicroSegmentation'"[G014990 95] "DoubleClick Technical Specifications" [ G014996 G014998] "DoubleClick: Lead Form" [G015001] Advertising Age, "Agencies Centralize Web Ad Serving," s1, s18-s19 Cross-network functionality File Name- X-10 Functionality U.S. Version [G015443.01] Cross-network FAQ File name: X-10 Functionality FAQ [G015443.01] "Terms of Agreement" [G015166 67 ] Glossary [G173214 53 ] Spreadsheet [G036543 83] Spreadsheet [G035977 - 36019 ] DART for Advertisers [G034339 34434] DoubleClick CDs [G015443.01, G015443.02, G015443.03, G015443.04, G017496.01, G046080]
1994 05/11-14/ 1999 1998 2/19/98 1998 1998 3/8/99
Dedrick, R. Langheinrich, et al.
DoubleClick, Inc. DoubleClick, Inc. DoubleClick, Inc. DoubleClick, Inc. DoubleClick, Inc.
04/09/1998 DoubleClick, Inc.
04/09/1998 DoubleClick, Inc. 1998 1998 1998 DoubleClick, Inc. DoubleClick, Inc. DoubleClick, Inc. DoubleClick, Inc. DoubleClick, Inc. DoubleClick, Inc.
GOOGLE INC.'S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 8
TITLE AdForce CD [G014688.01] NetGravity CD [G017496.01] AdStar CD [G014963.01] AdKnowledge CDs [G065016, G068204] DoubleClick and NetGravity CD [G064578, G065907 G177035 ] NetGravity Source Code [G026190-27485] AdKnowledge Source Code [G065016, all.tar.gz] Aaddzz.com website archive from www.archive.org [G005311-G005352] Accipiter.com website archive from www.archive.org [G005358-G005359] Campaign Manager: Quick Reference Card [G014815-G014818] NetGravity AdServer v. 2.0, User Assistance Guide [G015241-G015443] NetGravity AdServer v. 1.0.5, AdServer Help Contents [G015168-G015240] Ad-Star Windows User's Manual [G084303G084333] AdManagerPro Brochure [G014899-G014913] AdManagerPro web site [GGL-FM0042833 GGL-FM0042934] Flycast Communications Corp. Form S-1 SEC Filing [G015473-G015994] Flycast Network Competitive Overview [G029926-G029946] Hyper System: Interactive Direct Marketing System, Presentation Materials [G029125G029133] Hyper Net Presentation - What is Hyper Space? [G029125-G029133] List of Targeting Criteria [G029134]
DATE various file dates various file dates various file dates various file dates various file dates 1998 various
AUTHOR(S) AdForce, Inc. Netgravity, Inc. Ad-Star, Inc. AdKnowledge, Inc. DoubleClick, Inc. and NetGravity, Inc. NetGravity, Inc. AdKnowledge, Inc.
01/30/1998 IAT, Inc. 02/01/1998 Accipiter, Inc. 1996 1996 1996 1999 1999 AdKnowledge, Inc. NetGravity, Inc. NetGravity, Inc. Ad-Star, Inc. Baseview Products, Inc. Baseview Products, Inc. 02/05/1999 Flycast, Inc. 12/31/1998 Flycast, Inc. 1996 Hyper Net, Inc.
1996 1996
Hyper Net, Inc. Hyper Net, Inc.
GOOGLE INC.'S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 9
TITLE The View Message System [G029135-G029136] HTML Explanation v. 1.0 [G029137-G029143] Internet Advertising Federation Confidential Business Plan [G045772-G045791] Rea1Media.com website archive from www.archive.org [G024818-G024880] Competitive Analysis of RealMedia [G027948G027963] Competitive Analysis of RealMedia [G029972G029976] Sabela Brochure [G028305-G028337] Competitive Analysis of DART and Sabela Media [G029947-G029950] Sabela.com website archive from www.archive.org [G045970-G045993] Project Freud, Due Diligence Materials [G027532-G027535] Sabela and AdKnowledge Presentation [G046050-G045079] Email from John Black, Sabela Media [G030277] baseview.com website from www.archive.org (ClassManagerPro) [G026146-G026163] Internet Advertising Network, "How Ads Are Placed" [G045822] Simple HTML Change [G045823] 1996 Ian Advertising Rates [G045824G045830] L90, Inc. Form S-1 SEC Filing [G029977G030034] www.Spinbox.com website archive from www.archive.org [G029925] Focalink Marketing Materials and Presentation Slides [G029283-G029305] Focalink MarketMatch UserGuide, Version 1.0 [G014828 55]
DATE 04/1996
AUTHOR(S) Hyper Net, Inc.
04/12/1996 Hyper Net, Inc. 09/25/1995 IAF (DoubleClick, Inc.) 1997-1998 RealMedia, Inc.
Prior to NetGravity, Inc. 01/19/2000 08/1999 1999 08/1999 DoubleClick, Inc. Sabela Media DoubleClick, Inc.
05/08/1999 Sabela Media 12/23/1999 DoubleClick, Inc. 11/07/1999 Martin Wesley 8/17/99 Sabela Media
01/16/1997 Baseview Products, Inc. 1995 1996 06/09/1998 Internet Advertising Network 09/30/1999 L90, Inc. 11/11/1998 Spinbox 1996 9/30/96 Focalink Focalink The Ian System
GOOGLE INC.'S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 10
TITLE Direct Marketing Management, 2nd Edition, Prentice-Hall, Inc., Upper Saddle River, NJ [G020792] After the gold rush, The Economist, New York [GGL-FM0039680-GGL-FM0039681 Chopping tech-stocks down to size, The Economist.com [GGL-FM0039682-GGLFM000039684] CMGI's Web deal making hits big-time: Group preps two portals: AltaVista and MyWay.com, Advertising Age [G005715-5718] The Internet Advertising Report, Harper Business [G022202] The Forrester Report Media Technology Ad Serving and Measurement [G029212G029228]] 2 Web Ad Firms Decide to Marry: Palo Alto's Focalink, ClickOver merging,San Francisco Chronicle [G016001] Ad Management Debunking the Turnkey Myth, Jupiter Strategic Planning Services [G017767] Small networks chase per-click ad business Aaddzz, ValueClick compete [G005308] NetGravity Launches AdCenter Service Solution, ClickZ News [GGL-FM0039391] Competitive Analysis of ATG Dynamo Ad Station (approx 1998) [G027902-G027903] Avenue A, FAQ, www.avenuea.comlcorpinfo/faq.html [G029920-G029924] Competitive Analysis of Avenue A (prior to November 14, 1999) [G029959-G029960] Competitive Summary of the Infoseek Search Engine [G043058-G043059] Competitive Summary of Lycos (2/26/1997) [G043060] Competitive Analysis of Match Logic (prior to 1/14/1999) [G029918-G029919]
DATE 1999
AUTHOR(S) Mary Lou Roberts and Paul D. Berger
04/20/2000 The Economist 12/05/2000 The Economist
10/04/1999 Jennifer Gilbert, Advertising Age
1997 05/1997
Mary Meeker, Morgan Stanley Susan Gertzis, et al.
11/17/1997 Carol Emert
07/1998
Evan Neufeld, Strategic Planning Services
09/08/1997 Advertising Age 08/12/1998 ClickZ 1998 NetGravity, Inc.
09/29/1999 Avenue A, Inc.
11/14/1999 DoubleClick, Inc. 02/26/1997 Kevin O'Connor 02/26/1997 Kevin O'Connor 01/14/1999 DoubleClick, Inc.
GOOGLE INC.'S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 11
TITLE Competitive Analysis of MatchLogic (approximately 1998) [G027933-G027939] Competitive Analysis of Microsoft (approximately 1998) [G027941-G027946] Competitive Analysis (approximately 1998) [G027834-G027851] Competitive Analysis 2Q98 Presentation (7/9/1998) [G027812-G027833] Feature Comparison: DoubleClick DART vs. NetGravity AdServ(prior to 1/14/1999) [G029951-G029952] Competitive Analysis of AdCenter [G029042G029047] Competition Coverage (approximately 1998) [G028962-G028966] Industry Perceptions of Net Gravity [G028974G028990] Competitive Positioning Brief, Approx. 1998 [G027810-G027811] Competitive Analysis of Double Click, MatchLogic, AdKnowledge, Avenue A, AdForce, 24/7, Flycast [G029030-G029041] Targeted Media: reality check on the road to one-to-one marketing Fig. 6: Ad Management Tools Overviews [G029020-G029021] Server Software: Integrated Approaches will Drive Sophisticated Personalization [G045994G046016] DART for Advertisers, Sabela and AdKnowledge Competitive Overview [G046050-G046079] Competitive Analysis of Softbank's Foundation Buy Program [G043062] Competitive Analysis of Soliant's Adapt/X Software (approximately 1998) [G027964G027966] www.anon.user.anonymizer.com, Switchboard Corporate Background [G029886-G029887]
DATE 1998 1998 1998
AUTHOR(S) NetGravity, Inc. NetGravity, Inc. NetGravity, Inc.
07/09/1998 NetGravity, Inc. 01/14/1999 DoubleClick, Inc.
1/11/2000 1998
NetGravity, Inc. NetGravity, Inc.
12/01/1998 Blanc & Otus 1998 NetGravity, Inc.
01/11/2000 NetGravity, Inc.
1998
Jupiter Research
1998
Seamus McAteer, Jupiter Communications
12/17/1999 DoubleClick, Inc.
02/26/1997 Kevin O'Connor 1998 NetGravity, Inc.
9/13/1999
Switchboard, Inc.
GOOGLE INC.'S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 12
TITLE Competitive Analysis of ThinkingMedia [G027967-G027968] Competitive Analysis of W3 (approximately 1998) [G027975] Competitive Analysis of the Web Connect Network [G043063] Competitive Analysis of the Yahoo! Directory [G043064] NetGravity Presentation [G028509-G028535] Analyst Report Summary - Internet Marketing Management Solutions [G028991-G029000] NetGravity Analyst / Media audit, conducted by Blanc Ores [G029001-G029019] Press Release, NetGravity 'Announces Record Q2 Revenues [G029053] Patent's Net Result: Nothing? [G029883G029885] Web Ads Mark 2nd Birthday with Decisive Issues Ahead [G029338-G029348] The Advertising Century [G029349-G029363] Online Advertising: On Target [G029364G029368] Increase in Ad Spending Predicted [G029369G029370] Internet Economy Looking Good [G029371G029372] Publishers Thankful but Nervous About Boom [G029373-G029378] Aaddzz Brochure reBrokers Web Ad Space Sales Between Advertisers and Publishers [G005302] Aaddzz Letter to all Customers re Aaddzz Services Suspended as of 10/01/2004 [G005353-G005354] New Online Ad Network Aaddzz to Launch, Western Div., Vol. XLVII No. 27 [G005355G005357]
DATE 1998 1998 2/26/1997 2/26/1997 1999
AUTHOR(S) NetGravity, Inc. NetGravity, Inc. Web Connect Network Kevin O'Connor Stephen E. Recht
12/01/1998 Blanc & Otus 12/1998 7/13/1999 NetGravity, Inc. NetGravity, Inc.
09/13/1999 Chris Oaks, Wired News 10/1996 Debra Aho Williamson, Advertising Age Randall Rothenberg, Advertising Age 12/17/1998 eMarketer 3/25/1999 6/10/1999 11/1999 1997 Markets Advertising CyberAtlas Adrienne W. Fawcett, Advertising Age IAT, Inc.
10/01/2004 IAT, Inc.
07/07/1997 John Spooner, AdWeek.com
GOOGLE INC.'S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 13
TITLE DoubleClick Case Study [G014999] DoubleClick Case Study re Client: Places to Stay (Hotel and Resort) [G015000] DoubleClick Lead Form re DART Technology [G015001] Rise of Infomediary [G015002-G015004] On the Internet, brand-building is out and straight selling is in...[G015005-G015007] DoubleClick joins `huge' e-mail ad realm... [G015010] Agencies centralize web ad serving [G015011G015015] DoubleClick - Beyond the Banner [G015016] Advertiser Solutions - Beyond the Banner [G015017] DoubleClick fixes on bull's-eye with Dart 5[G015098-G015100] DoubleClick joins `huge' e-mail ad realm [G015101-G015103] DoubleClick shopping aids e-commerce, [G015104-G015107]
DATE 1998 1998 1998
AUTHOR(S) DoubleClick, Inc., republished by The Internet Archive DoubleClick, Inc., republished by The Internet Archive DoubleClick, Inc., republished by The Internet Archive
06/24/1999 The Economist 10/07/1999 The Economist 11/29/1999 Patricia Riedman, Advertising Age, republished by Encylopedia.com 03/08/1999 Jennifer Gilbert, Advertising Age 01/27/1999 DoubleClick, Inc., republished by The Internet Archive 12/05/1998 DoubleClick, Inc., republished by The Internet Archive 06/11/2001 Adrienne Mand, Advertising Age 11/29/1999 Patricia Riedman, Advertising Age 05/24/1999 Jennifer Gilbert, Advertising Age DoubleClick, Inc. DoubleClick, Inc., republished by The Internet Archive Jennifer Gilbert, Advertising Age Jennifer Gilbert, Advertising Age
Dynamic Advertising Reporting and Targeting - 06/19/1998 Product Literature [G015108-G015123] 12/01/1998 DoubleClick - Enhanced Ad Banner Specs [G015124-G015125] Agencies centralize Web ad serving [G015126- 03/01/1999 G015130] DoubleClick clicks with NetGravity [G015131- 07/19/1999 G015133] 12/06/1998 How DART works [G015134] Advertising.com Serves Up Ad Delivery Software, Vol. 10, No. 28 [G015137-G015139] Imgis Becomes Ad Force; Receives Financing from AOL, ADWEEK, Vol. 39, No. 32, p. 34 [G015140]
DoubleClick, Inc., republished by The Internet Archive 07/10/2000 Ann M. Mack, Mediaweek.com 08/10/1998 Adrienne Mand, Adweek.com
GOOGLE INC.'S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 14
TITLE DoubleClick Outsourcing Ad Sales FAQ [G015141-G015142] Real Media dives into competition [G015156G015158] DoubleClick Targeting Filters [G015164G015165] DoubleClick Terms of Agreement [G015166G015167] DoubleClick Network Level Reports [G003690G003714] DoubleClick Network Level Reports DRAFT [G003715-G003738] DoubleClick Network Level Reports DRAFT [G003739-G003762] DART Reporting Essentials DRAFT [G003763-G003808] Local Reseller Manual [G003818-G003843] Show Availability - Managing Inventory [G003844-G003850] Cross Network Functionality A Step by Step Guide DRAFT [G003943-G003951] DoubleClick DART Global Market/Hybrid DART? White Paper [G003953-G003958] DoubleClick Network Affiliations Revenue Sharing Relationships [G003965-G003973] DART for Advertising The Power of Reporting [G003980-G004015] DoubleClick Documentation Projects [G004016-G004701] A framework for targeting banner advertising on the internet, IEEE System Sciences, Proceedings of the Thirtieth Hawaii Int'l Conference, pages 265-274, Vol. 4 [G024674G024685] Acquiring Customer Preferences for Information Filtering: a Heuristic-Statistical Approach [G024686-G024688]
DATE
AUTHOR(S)
12/06/1998 DoubleClick, Inc., republished by The Internet Archive 10/04/1999 Jennifer Gilbert, Advertising Age 12/02/1998 DoubleClick, Inc., republished by The Internet Archive 12/06/1998 DoubleClick, Inc., republished by The Internet Archive 1998 1998 1998 DoubleClick, Inc. DoubleClick, Inc. DoubleClick, Inc.
02/17/1998 DoubleClick, Inc. 1998 1998 DoubleClick, Inc. DoubleClick, Inc.
04/11/1998 DoubleClick, Inc. 2/11/2000 DoubleClick, Inc.
12/09/2000 DoubleClick, Inc. 09/6/2001 02/1999 1997 DoubleClick, Inc. DoubleClick, Inc. K. Gallagher and J. Parsons
1996
Bhavani Raskutti and Anthony Beitz
GOOGLE INC.'S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 15
TITLE White Papers, Adding Value in the Digital Age, Bringing One-to-One Marketing to the Internet [G024689-G024699] AdForce Privacy Practices [G024700G024704] AdForce Introduces AdForce EveryWhere: Advertising, Marketing & Promotions Wherever a Digital Signal Can Be Sent [G024705-G024707] AdForce Strategic Partners [G024708G024709] NetGravity Products AdServer 3 [G024710G024715] Coupon Clippers, Save your Scissors [G024716-G024719] DoubleClick DART Intro [G024720-G024735] About Engage Technologies [G024736G024748] Firefly Passport Office Overview [G024749G024756] Media Metrix FAQ [G024757-G024758] "Goodies" in exchange for consumer information on the Internet: the economics and issues, IEEE System Sciences, Proceedings of the Thirty-First Hawaii Int'l Conference, pages 533-542, Vol. 4 [G024759-G024770] Learn Sesame [G024771-G024773] MatchLogic's Services [G024774-G024775] Netvertising: content-based subgeneric variations in a digital genre, IEEE System Sciences, Proceedings of the Thirty-First Hawaii Int'l Conference, pages 87-96, Vol.2 [G024776-G024787] The Power of Personalization [G024788G024790] SelectCast for Ad Servers: The Only Ad Targeting System with Published Performance Results Ask Us! [G024791-G024792]
DATE 6/30/1998
AUTHOR(S) Netperceptions.com
6/30/1998
MGIS, Inc.
03/27/2000 Business Wire
03/27/2000 AdForce, Inc. 07/09/1998 NetGravity, Inc. 06/20/1994 BusinessWeek 06/19/1998 DoubleClick, Inc. 07/09/1998 The CMG Internet Group 06/20/1998 Firefly.net 06/30/1998 Media Metrix, The PC Meter Company 01/1998 A.M. Chang, P.K. Kannam, and A.B. Whinston
07/09/1998 Open Sesame 07/01/1998 MatchLogic, Inc. 01/1998 I. Fortanet, J.C. Palmer and S. Posteguillo
08/21/1998 BroadVision 06/30/1998 Aptex Software, Inc.
GOOGLE INC.'S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 16
TITLE SelectCast for Commerce Servicers [G024793] The Value of Purchase History Data in Target Marketing, Marketing Science, Vol. 15, No. 4 [G024794-G024813] Web advertising, IEEE Intelligent Systems, Vol. 13, Issue 3, pgs 8-9 [G024814-G024817] Eclipse Services, AdPro System Baseview Products Inc., ClassManagerPro System Accipiter, Inc., AdManager System Deposition Exhibit 288 Deposition Exhibit 289 Deposition Exhibit 290 Deposition Exhibit 291 Deposition Exhibit 292 Deposition Exhibit 294 Deposition Exhibit 295 Deposition Exhibit 296 Deposition Exhibit 297 Deposition Exhibit 299 Deposition Exhibit 300 Deposition Exhibit 301 Deposition Exhibit 302 Deposition Exhibit 303 Deposition Exhibit 304 Deposition Exhibit 305
DATE 1996
AUTHOR(S) Peter E. Rossi, Robert E. McCulloch and Greg M. Allenby M. McCandless Eclipse Services Baseview Products, Inc. Accipiter, Inc. Accipiter, Inc. republished by The Internet Archive Accipiter, Inc. Accipiter, Inc. Accipiter, Inc., republished by The Internet Archive Accipiter, Inc., republished by The Internet Archive Accipiter, Inc. Accipiter, Inc. Accipiter, Inc., republished by The Internet Archive Accipiter, Inc., republished by The Internet Archive Accipiter, Inc. Accipiter, Inc., republished by The Internet Archive Accipiter, Inc., republished by The Internet Archive Accipiter, Inc., republished by The Internet Archive Accipiter, Inc., republished by The Internet Archive Accipiter, Inc., republished by The Internet Archive Accipiter, Inc., republished by The Internet Archive
06/30/1998 Aptex Software, Inc.
1998 1997 1997 1997-1998 1996 1997 1997 1997 1997 1996 1996 1998 1998 1996 1996 1997 1997 1996 1998 1998
GOOGLE INC.'S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 17
TITLE Deposition Exhibit 306 Deposition Exhibit 307 Deposition Exhibit 308 Deposition Exhibit 309 Deposition Exhibit 310 Deposition Exhibit 311 Deposition Exhibit 312 Deposition Exhibit 313 Deposition Exhibit 314 Deposition Exhibit 315 Deposition Exhibit 316 Deposition Exhibit 317 Deposition Exhibit 318 Deposition Exhibit 319 Deposition Exhibit 320 Deposition Exhibit 321 Deposition Exhibit 322 Deposition Exhibit 323 Deposition Exhibit 324 Deposition Exhibit 325 Deposition Exhibit 326
DATE 1998 1998 1998 1998 1998 1998 02/22/1999 1998 02/03/1999 1998 02/04/1999 1998 02/04/1999 1998 02/08/1999 02/09/1999 02/09/1999 1998 1998 02/09/1999 02/09/1999
AUTHOR(S) Accipiter, Inc., republished by The Internet Archive Accipiter, Inc., republished by The Internet Archive Accipiter, Inc., republished by The Internet Archive Accipiter, Inc., republished by The Internet Archive Accipiter, Inc., republished by The Internet Archive Accipiter, Inc., republished by The Internet Archive Accipiter, Inc., republished by The Internet Archive Accipiter, Inc., republished by The Internet Archive Accipiter, Inc., republished by The Internet Archive Accipiter, Inc., republished by The Internet Archive Accipiter, Inc., republished by The Internet Archive Accipiter, Inc., republished by The Internet Archive Accipiter, Inc., republished by The Internet Archive Accipiter, Inc., republished by The Internet Archive Accipiter, Inc., republished by The Internet Archive Accipiter, Inc., republished by The Internet Archive Accipiter, Inc., republished by The Internet Archive Accipiter, Inc., republished by The Internet Archive Accipiter, Inc., republished by The Internet Archive Accipiter, Inc., republished by The Internet Archive Accipiter, Inc., republished by The Internet Archive
GOOGLE INC.'S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 18
TITLE Deposition Exhibit 327 Deposition Exhibit 328 Deposition Exhibit 331 Deposition Exhibit 332 Deposition Exhibit 333 Deposition Exhibit 334 Deposition Exhibit 336 Deposition Exhibit 337 Deposition Exhibit 338 Deposition Exhibit 341 Deposition Exhibit 143 Deposition Exhibit 144 Deposition Exhibit 145 Deposition Exhibit 235 Deposition Exhibit 700 Deposition Exhibit 701 Deposition Exhibit 702 Deposition Exhibit 704 Deposition Exhibit 705 Deposition Exhibit 706 Deposition Exhibit 707 Deposition Exhibit 708 Deposition Exhibit 709 Deposition Exhibit 275 Deposition Exhibit 276
DATE 1998 1997 1998 1998 1998 1998 1999 1999 1998-1999 Robbin Zeff
AUTHOR(S) Accipiter, Inc.
AdForce, Inc. AdForce, Inc. AdForce, Inc. AdForce, Inc. AdForce, Inc. AdForce, Inc.
AdForce, Inc. employees and Roy T. Fielding 01/04/1999 AdForce, Inc. Baseview Products, Inc. Baseview Products, Inc. Baseview Products, Inc., republished by The Internet Archive Imgis, Inc. and AdForce, Inc. AdKnowledge, Inc. AdKnowledge, Inc. AdKnowledge, Inc. AdKnowledge, Inc. AdKnowledge, Inc. Engage, Inc. AdKnowledge, Inc.
1997-1999 1997 1997 1998-1999 1999 1999 1999 1998 1998 2000 1998
02/22/1999 AdKnowledge, Inc., republished by The Internet Archive 02/22/1999 AdKnowledge, Inc., republished by The Internet Archive 2001 Tom Shields 07/13/1999 Tiffany Kary, CNET News
GOOGLE INC.'S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 19
TITLE Deposition Exhibit 277 Deposition Exhibit 278 Deposition Exhibit 279 Deposition Exhibit 280 Deposition Exhibit 281 Deposition Exhibit 282 Deposition Exhibit 283 Deposition Exhibit 284 Deposition Exhibit 285 Deposition Exhibit 286
DATE 1998 1996 1998 1996-2001 1997 1997 1997 1998 1998
AUTHOR(S) NetGravity, Inc. NetGravity, Inc. NetGravity, Inc. NetGravity, Inc., DoubleClick, Inc, and employees of same including Russ Seligman NetGravity, Inc. NetGravity, Inc. NetGravity, Inc. Clickz News NetGravity, Inc.
06/19/1998 ClickZ News
III.
PERSONS WHO MAY BE RELIED UPON AS A PRIOR INVENTOR OR AS HAVING PRIOR KNOWLEDGE OF OR AS HAVING PREVIOUSLY USED OR OFFERED FOR SALE THE ALLEGED INVENTION OF THE ASSERTED PATENTS NAME LAST KNOWN ADDRESS 2536 College Avenue, #4A Berkeley, CA 94704 1021 Wilder Way Tyler, TX 75703 Google Inc. 1600 Amphitheatre Parkway Mountain View, CA 94043 1025 Bear Glades Lane Raleigh, North Carolina 27605 80 Corsica Drive Newport Beach, CA 92660 116 Sheridan Avenue The Presidio of San Francisco San Francisco, CA 94129 597 Kuehnle Avenue Ann Arbor, MI 48103
Arthur Britto Michael Dean Karen Delfau Christopher Evans Roy Fielding, Ph.D. Internet Archive (Christopher Butler) (Declaration) Baseview Products, Inc. (Chris Kempton)
GOOGLE INC.'S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 20
NAME Sandilee Mathers Kurt Pires (Declaration) Stephen Rupp Andrew Schulz Mark Scheele Russ Seligman Tom Shields Lucinda Stone WPP Group, 24/7 Real Media (Nicolle Pangis) Robbin Warner Zeff
LAST KNOWN ADDRESS 2536 Santa Ana, #2 Costa Mesa, CA 92627 869 52nd Street Oakland, CA 94608 Google Inc. 1600 Amphitheatre Parkway Mountain View, CA 94043 267 Kelton Avenue San Carlos, CA 94070 Google Inc. 1600 Amphitheatre Parkway Mountain View, CA 94043 4207 Highview Drive San Mateo, CA 94403 1205 Drake Avenue Burlingame, CA 94010 1021 Wilder Way Tyler, TX 75703 125 Park Avenue New York, NY 10017 119 Ave de l'Armee 1040 Brussels, Belgium Respectfully submitted, QUINN EMANUEL URQUHART OLIVER & HEDGES, LLP By: /s/ James M. Glass Charles K. Verhoeven (admitted pro hac) Lead Attorney charlesverhoeven@quinnemanuel.com Amy H. Candido (admitted pro hac) amycandido@quinnemanuel.com Billie D. Salinas (admitted pro hac) billiesalinas@quinnemanuel.com Carl G. Anderson (admitted pro hac) carlanderson@quinnemanuel.com QUINN EMANUEL URQUHART OLIVER & HEDGES, LLP 50 California Street, 22nd Floor San Francisco, California 94111 Telephone: (415) 875-6600 Facsimile: (415) 875-6700 Stan Karas (admitted pro hac)
Dated: October 2, 2009
GOOGLE INC.'S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 21
stankaras@quinnemanuel.com QUINN EMANUEL URQUHART OLIVER & HEDGES, LLP 865 S. Figueroa Street, 10th Floor Los Angeles, CA 90017 Telephone: (213) 443-3000 Facsimile: (213) 443-3100 Edward J. DeFranco (admitted pro hac) eddefranco@quinnemanuel.com James M. Glass (admitted pro hac) jimglass@quinnemanuel.com Patrick Curran (admitted pro hac) patrickcurran@quinnemanuel.com QUINN EMANUEL URQUHART OLIVER & HEDGES, LLP 51 Madison Avenue, 22nd Floor New York, New York 10010 Telephone: (212) 849-7000 Facsimile: (212) 849-7100 Harry L. Gillam, Jr., Bar No. 07921800 gil@gillamsmithlaw.com Melissa R. Smith, Bar No. 24001351 melissa@gillamsmithlaw.com GILLAM & SMITH, L.L.P. 303 South Washington Avenue Marshall, TX 75670 Telephone: (903) 934-8450 Facsimile: (903) 934-9257 Counsel for Defendant and Counter-Claimant GOOGLE INC.
GOOGLE INC.'S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 22
CERTIFICATE OF SERVICE The undersigned hereby certifies that a true and correct copy of GOOGLE INC.'S NOTICE PURSUANT TO 35 U.S.C. § 282 has been served on October 2, 2009 to all counsel of record who are deemed to have consented to electronic service via the Court's CM/ECF system per Local Rule CV-5(a)(3), listed below: S. Calvin Capshaw, Esq. Elizabeth L. DeRieux, Esq. D. Jeffery Rambin, Esq. Capshaw Derieux, LLP 1127 Judson Road, Suite 220 P.O. Box 3999 Longview, TX 75601-5157 E-mail: ccapshaw@capshawlaw.com ederieux@capshawlaw.com jrambin@capshawlaw.com Max L. Tribble, Jr. Joseph S. Grinstein Lexie G. White Sandeep Seth Susman Godfrey LLP 1000 Louisiana, Suite 5100 Houston, TX 77002-5096 E-mail: mtribble@susmangodfrey.com jgrinstein@susmangodfrey.com lwhite@susmangodfrey.com sseth@susmangodfrey.com Jeremy J. Brandon Susman Godfrey LLP 901 Main Street, Suite 5100 Dallas, TX 75202 E-mail: jbrandon@susmangodfrey.com Justin Adatto Nelson Susman Godfrey LLP 1201 Third Avenue, Suite 3800 Seattle, WA 98101 E-mail: jnelson@susmangodfrey.com Attorneys for Plaintiff/Counterclaim Defendant FUNCTION MEDIA, L.L.C.
Attorneys for Plaintiff/Counterclaim Defendant FUNCTION MEDIA, L.L.C.
Attorneys for Plaintiff/Counterclaim Defendant FUNCTION MEDIA, L.L.C.
Attorneys for Plaintiff/Counterclaim Defendant FUNCTION MEDIA, L.L.C.
GOOGLE INC.'S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 23
Charles Ainsworth, Esq. Robert C. Bunt, Esq. Parker Bunt & Ainsworth 100 E. Ferguson, Suite 1114 Tyler, TX 75702 Email: charley@pbatyler.com rcbunt@pbatyler.com Franklin Jones, Jr., Esq. Jones & Jones 201 W. Houston Street P.O. Drawer 1249 Marshall, TX 75670 Email: maizieh@millerfirm.com Otis Carroll, Esq. Collin Maloney, Esq. Deborah Race, Esq. Ireland, Carroll & Kelley, PC 6101 S. Broadway, Suite 500 Tyler, TX 75703 Email: fedserv@icklaw.com
Attorneys for Plaintiff/Counterclaim Defendant FUNCTION MEDIA, L.L.C.
Attorney for Plaintiff/Counterclaim Defendant FUNCTION MEDIA, L.L.C.
Attorney for Plaintiff/Counterclaim Defendant FUNCTION MEDIA, L.L.C.
/s/ Carl G. Anderson Carl G. Anderson
3133070_2.DOC
GOOGLE INC.'S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 24
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