Function Media, L.L.C. v. Google, Inc. et al

Filing 82

CLAIM CONSTRUCTION BRIEF filed by Function Media, L.L.C.. (Attachments: # 1 Exhibit A, # 2 Exhibit B, # 3 Exhibit B (continued), # 4 Exhibit C, # 5 Exhibit C (continued), # 6 Exhibit D, # 7 Exhibit E, # 8 Exhibit E (continued), # 9 Exhibit F, # 10 Exhibit G, # 11 Exhibit G (continued), # 12 Exhibit H, # 13 Exhibit I, # 14 Exhibit J, # 15 Exhibit K, # 16 Exhibit L, # 17 Exhibit M, # 18 Exhibit N)(Tribble, Max)

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EXHIBIT N Overview Page I of2 .Gpggfe"#ffi Google Adsense for content AT A GLANCE Adsense Home > Overv¡ew Enhance your site-and your profits. Maxim¡ze your Keep your users coming back w¡th contextually targeted ads. You want to make more money from advert¡sing, but you don't want to serve untargeted ads to your users. Google AdSensefl solves th¡s problem by automatically del¡ver¡ng text and image ads that are prec¡sely targeted to your site and your s¡te content-ads so well-matched, in fact, that your readers w¡ll actually find them useful. website revenue Show your users ads they'll be ¡nterested ¡n Tap into â network of thousands of search advert¡sers Access thousands of advert¡sers w¡th m¡nimal effort. Sign¡ng up and maintaining relat¡onships with advertisers ¡s a full-t¡me job. Luckily, Google AdSense does it for you. 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Google AdSense technology goes beyond simple keyword or category match¡ng. We work hard to understand your content and deliver ads that are relevant to specific pages, automatically, no matter how many thousands of pages your site may have, or how special¡zed or broad your content. As your content changes, Google's ads change to match. And sinc our ads are also targeted by country, global busìnesses can display local advertls¡ng with no additional effort.* Safeguarding your bus¡ness standards ¡s our bus¡ness too. We're comm¡tted to maintaining our customers' business standards. That's why Google AdSense features these safeguards: https://www.google.com/adsense/static/en_US/AfcOverview.htrnl?sourceid:aso&subid+w... 4/812009 Overview Page 2 of 2 . . . . Compet¡tive ad filters. You can block compet¡t¡ve ads, or other ads you want to keep offyour site, s¡mply by tell¡ng us which URLs to block. Ad Review. 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Once you're approved, simply log in to youraccount, copy a block of HTML code and paste it ¡nto your exist¡ng ad server or any of your web pages. And that's it-you're done Relevant ads start to appear on your web pages, and your earn¡ngs start to add up. Click here to aoplv for AdSense. Google Adsense for search Vvhen you joìn the Adsense program, you get access to Google AdSense for search, and that's a good th¡ngi add¡ng a Google search box to your site means monetiz¡ng more web pages while offer¡ng your usêrs an even better site exper¡ence. Vis¡tors hang around longer, s¡ncÆ they cn search from r¡ght on your s¡te. And since Adsense serves targeted ads on search results pages, you can make more money from your Google search box as well. Learn more about Google AdSensê for search. . AdSense is ava¡lable ìn over a dozen languages. AdSense Blog - AdSense Forum - Privacv Polìcy - Terms & Condit¡ons - Program Policies @ 2009 Google https;//www.google.com/adsense/static/en_US/AfcOverview.html?sourceid=aso&subid+w... 4/8/2009

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