Rockstar Consortium US LP et al v. Google Inc

Filing 122

MOTION to Strike Plaintiffs' Patent Rule 3-1 Infringement Contentions by Google Inc. Responses due by 8/25/2014 (Attachments: # 1 Affidavit Declaration of Andrea Pallios Roberts, # 2 Exhibit 1, # 3 Exhibit 2, # 4 Exhibit 3, # 5 Exhibit 4, # 6 Exhibit 5, # 7 Exhibit 6, # 8 Exhibit 7, # 9 Exhibit 8, # 10 Exhibit 9, # 11 Exhibit 12, # 12 Exhibit 13, # 13 Exhibit 14, # 14 Exhibit 15, # 15 Exhibit 16, # 16 Exhibit 17, # 17 Text of Proposed Order)(Perlson, David)

EXHIBIT 17

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
The following analysis shows how each claim element is literally present. In the event that a claim element is deemed to be missing under
a literal infringement analysis (e.g., due to claim construction), Rockstar reserves the right to demonstrate the presence of a substantial
equivalent of such an element and to pursue infringement under the doctrine of equivalents.
To the extent that the descriptions below give rise to either direct or indirect infringement, Rockstar alleges both.
The screenshots below constitute exemplary results of the Accused Instrumentalities’ algorithms and source code and do not serve to limit
the scope of alleged infringement. Rockstar alleges infringement by the Accused Instrumentalities at each applicable level of abstraction,
i.e., source code, algorithms, infrastructure, etc. Further, Rockstar alleges infringement by third-party applications “powered by” Google
or that otherwise rely on the Accused Instrumentalities.

U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
Claim No. 1

A method for operating an
advertising machine
implemented on at least one
computer to provide
advertisements via a
communications link to a data
processing device of a user,
the method comprising:

Google’s advertising services and applications perform the steps of the claimed method. The infringing
services and applications include but are not limited to Google Ads, Google AdWords, and Google
AdWords Express (or similar functionality) used in conjunction with google.com, the Google Search app,
the Android search bar, Google custom search, Google premium search services, youtube.com, Google
search services provided to third party websites such as Custom Search Services or AdSense for Search,
and any Google-owned property that matches advertisements based in part on a received search term
(hereinafter the “Accused Instrumentalities”). 1

1

Content demonstrating that preamble elements are found in the accused instrumentalities shall not be construed as an admission that the
preamble is limiting.

Page 1 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.google.com/adwords/how-it-works/ads-on-google.html

Page 2 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/adwords/answer/90956?ctx=tltp

Page 3 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883
creating user profile data for
the user;

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
The Accused Instrumentalities create user profile data for the user.

https://accounts.google.com/SignUp

Page 4 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 5 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 6 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 7 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.google.com/policies/technologies/cookies/

Page 8 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 9 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.google.com/policies/technologies/ads/

storing the user profile data;

The Accused Instrumentalities store the user profile data.

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Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 11 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 12 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883
receiving from the data
processing device via the
communications link a search
request that includes a search
argument;

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
The Accused Instrumentalities receive from the data processing device via the communications link a
search request that includes a search argument.

Page 13 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 14 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 15 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 16 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
Mobile Handset Running Android 4.2

Tablet Device Running Android 4.02

Page 17 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 18 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
Google Search App Running on iOS 7.1

http://www.4nursing.com/search-our-site-or-search-the-internet.html

Page 19 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

searching at least one
database having data network
related information using the
search argument to generate

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

GET “search request” of Advanced Search
The Accused Instrumentalities search at least one database having data network related information using
the search argument to generate search results.
See above.

Page 20 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

search results;

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Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 23 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 25 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 26 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 28 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 29 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 30 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 31 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://www.google.com/intl/en/insidesearch/howsearchworks/crawling-indexing.html

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Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://static.googleusercontent.com/media/www.google.com/en/us/intl/en/insidesearch/howsearchworks/a
ssets/searchInfographic.pdf

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Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.google.com/insidesearch/howsearchworks/thestory/

selecting at least one
advertisement from an
advertisement database
relating to the search
argument using the user
profile data; and

The Accused Instrumentalities select at least one advertisement from an advertisement database relating to
the search argument using the user profile data.
See claim 1 above.

Page 34 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/adwords/answer/1659752?hl=en&ref_topic=24937

Page 35 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/adwords/answer/2453995?hl=en

Page 36 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/ads/answer/1634057?hl=en&ref_topic=2971788

Page 37 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/ads/answer/2662856?hl=en

Page 38 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.youtube.com/yt/advertise/why-it-works.html

http://www.youtube.com/t/ads_preferences

Page 39 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/youtube/answer/2454017?hl=en

Page 40 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/youtube/answer/2454017?hl=en
transmitting the search results
together with the at least one
advertisement via the

The Accused Instrumentalities transmit the search results together with the at least advertisement via the
communications link to the data processing device.

Page 41 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883
communications link to the
data processing device.

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

See above.

Page 42 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 43 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 44 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 45 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 46 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 47 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 48 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 49 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 50 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 51 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
Claim No. 2

The method of claim 1,
wherein the user profile data
includes prior purchasing
information regarding the
user.

Upon information and belief, user profile data includes prior purchasing information regarding the user.
See claim 1 above.

https://support.google.com/googleplay/answer/2411788?hl=en

Page 52 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
https://wallet.google.com/legaldocument?family=0.privacynotice

http://googlecommerce.blogspot.com/2014/03/automatically-keep-track-of-your-online.html

Page 53 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/googleplay/answer/2566449?hl=en

Page 54 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/accounts/answer/54068

Page 55 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
Claim No. 3

The method of claim 1,
wherein storing the user
profile data comprises storing
the user profile data in a user
profile database of the
advertising machine.

The Accused Instrumentalities store the user profile data in a user profile database of the advertising
machine.
See claim 1 above.
c

Page 56 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://accounts.google.com/SignUp

Page 57 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 58 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/ads/answer/1634057?hl=en&ref_topic=2971788

Page 59 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/ads/answer/2662856?hl=en

Page 60 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.youtube.com/yt/advertise/why-it-works.html

http://www.youtube.com/t/ads_preferences

Page 61 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/youtube/answer/2454017?hl=en

Page 62 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/youtube/answer/2454017?hl=en
Claim No. 4
The method of claim 1,
wherein storing the user

The Accused Instrumentalities store the user profile data on the data processing device.

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883
profile data comprises storing
the user profile data on the
data processing device.

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
See claim 1 above.

http://www.google.com/intl/en/policies/privacy/key-terms/#toc-terms-server-logs

Page 64 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 65 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
https://support.google.com/chrome/answer/165139?hl=en

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Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 67 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
Claim No. 5

The method of claim 1,
wherein the user profile data
is based upon prior search
history of the user.

The user profile data is based upon prior search history of the user.
See Claim 1 above.

Page 68 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://www.google.com/settings/u/0/ads?hl=en&sig=xxxx

Page 69 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://www.google.com/settings/u/0/ads?hl=en&sig=xxxx

https://support.google.com/websearch/topic/3037039?hl=en&ref_topic=3036131

Page 70 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/accounts/answer/54068

Page 71 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Claim No. 6

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Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883
The method of claim 1,
wherein the user profile data
is based upon user interests
selected from the group
consisting of social interests,
family interests, political
interests, technological
interests, geographical
interests, environmental
interests, and educational
interests.

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
The user profile data is based upon user interests selected from the group consisting of social interests,
family interests, political interests, technological interests, geographical interests, environmental interests,
and educational interests.
See claim 1 above.

Page 74 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://www.google.com/settings/u/0/ads?hl=en&sig=xxxx

Page 75 of 177

Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
Claim No. 7

The method of claim 1,
further comprising updating
the user profile data based
upon the search argument.

The Accused Instrumentalities update the user profile data based upon the search argument.
See claim 1 above.

https://www.google.com/settings/u/0/ads?hl=en&sig=xxxx

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/websearch/topic/3037039?hl=en&ref_topic=3036131

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U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
Claim No. 8

The method of claim 1,
further comprising updating
the user profile data using
data obtained via interaction
with the data processing
device.

The Accused Instrumentalities update the user profile data using data obtained via interaction with the data
processing device.
See Claim 1 above.

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://accounts.google.com/SignUp

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U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://www.google.com/settings/u/0/ads?hl=en&sig=xxxx
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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
Claim No. 9

The method of claim 1,
further comprising sorting the
search results based upon the
user profile data.

The Accused Instrumentalities sort the search results based upon the user profile data.
See claim 1 above.

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U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
Claim No. 10

The method of claim 1,
wherein searching at least one
database having data network
related information using the
search argument to generate
search results and selecting at
least one advertisement from
an advertisement database
relating to the search
argument using the user
profile data comprise
accessing distinct differing
databases.

Upon information and belief, the Accused Instrumentalities search at least one search related database
having data network related information using the search argument to generate search results and selecting
at least one advertisement from an advertisement database relating to the search argument using the user
profile data comprise accessing distinct differing databases.
See claims 1 and 9 above.

Claim No. 11
A method for operating a data
processing device of a user to
receive advertisements via a
communications link from an
advertising machine
implemented on at least one
computer, the method
comprising:

Google’s advertising services and applications perform the steps of the claimed method. The infringing
services and applications include but are not limited to Google Ads, Google AdWords, and Google
AdWords Express (or similar functionality) used in conjunction with google.com, the Google Search app,
the Android search bar, Google custom search, Google premium search services, youtube.com, Google
search services provided to third party websites such as Custom Search Services or AdSense for Search,
and any Google-owned property that matches advertisements based in part on a received search term
(hereinafter the “Accused Instrumentalities”).

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.google.com/adwords/how-it-works/ads-on-google.html

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/adwords/answer/3464111?hl=en&ref_topic=3121763&rd=1

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/adwords/answer/3464133?hl=en&ref_topic=3121763&rd=1

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

HTTP Get Request to Google

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

JSON response to device from Google

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

interacting with the
advertising machine via the
communications link to
provide information used to
create user profile data for the
user;

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

JSON Response to Device from Google
The Accused Instrumentalities operate a data processing device of a user to interact with the advertising
machine via the communications link to provide information used to create user profile data for the user.
See claim 1 above.

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://accounts.google.com/SignUp

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Fiddler Capture of Google Accounts Signup Page

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883
transmitting to the advertising
machine via the
communications link a search
request that includes a search
argument;

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
The Accused Instrumentalities operate a data processing device of a user to transmit to the advertising
machine via the communications link a search request that includes a search argument.
See claim 1 above.

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
Mobile Handset Running Android 4.2

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
Tablet Device Running Android 4.0.2

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Google Search App Running on iOS 7.1

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.4nursing.com/search-our-site-or-search-the-internet.html

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

GET “search request” of Advanced Search

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883
receiving search results and at
least one advertisement via
the communications link from
the advertising machine;

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
The Accused Instrumentalities operate a data processing device of a user to receive search results and at
least one advertisement via the communications link from the advertising machine.
See claim 1 above.

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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U.S. PATENT NO.
7,933,883
the search results obtained
from at least one database
having data network related
information based upon the
search argument; and

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
The Accused Instrumentalities obtain search results from at least one database having data network related
information based upon the search argument
See above.
See claim 1 above.

the at least one advertisement
obtained from at least one
database having
advertisement information
based upon the search

https://www.google.com/intl/en/insidesearch/howsearchworks/crawling-indexing.html
The Accused Instrumentalities obtain at least one advertisement from at least one database having
advertisement information based upon the search argument and the user profile data.
See claim 1 above.

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U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

argument and the user profile
data.

https://support.google.com/ads/answer/1634057?hl=en&ref_topic=2971788

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://adwords.google.com/cm/CampaignMgmt?
Claim No. 12

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U.S. PATENT NO.
7,933,883
The method of claim 11,
wherein the user profile data
is based upon prior
purchasing information
regarding the user.

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
The user profile data is based upon purchasing information regarding the user.
See claims 2 and 11 above.

Claim No. 13
The method of claim 11,
further comprising storing the
user profile data on the data
processing device.

The Accused Instrumentalities operate a data processing device of a user to store the user profile data on
the data processing device.
See claims 4 and 11 above.

Claim No. 14
The method of claim 11,
wherein the user profile data
is based upon prior search
history of the user.

The user profile data is based upon prior search history of the user.
See claims 5 and 11 above.
Claim No. 15

The method of claim 11,
wherein the user profile data
is based upon user interests
selected from the group
consisting of social interests,
family interests, political
interests, technological
interests, geographical
interests, environmental
interests, and educational

The user profile data based upon user interests selected from the group consisting of social interests, family
interests, political interests, technological interests, geographical interests, environmental interests, and
educational interests.
See claims 6 and 11 above.

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

interests.

Claim No. 16
The method of claim 11,
further comprising updating
the user profile data based
upon the search argument.

The Accused Instrumentalities update the user profile data based upon the search argument.
See claims 7 and 11 above.
Claim No. 17

The method of claim 11,
further comprising updating
the user profile data using
data created via interaction
with the advertising machine.

The Accused Instrumentalities update the user profile data using data created via interaction with the
advertising machine.
See claims 8 and 11 above.
Claim No. 18

The method of claim 11,
wherein the search results
have been sorted based upon
the user profile data.

The Accused Instrumentalities sort search results based upon the user profile data.
See claims 9 and 11 above.

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
Claim No. 19

The method of claim 11,
wherein the search results and
the at least one advertisement
comprise:
search results obtained from
at least one database that
stores network related
information; and

The Accused Instrumentalities operate a data processing device of a user to receive search results and at
least one advertisement; where in the search results are obtained from at least one database that stores
network related information.
See claim 11 above.

https://www.google.com/intl/en/insidesearch/howsearchworks/crawling-indexing.html
the at least one advertisement The Accused Instrumentalities obtain at least one advertisement from at least one differing database that
was obtained from at least one stores advertisement information.
differing database that stores
advertisement information.
See claims 10 and 11 above.

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://adwords.google.com/cm/CampaignMgmt?

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/adwords/answer/3464111?hl=en&rd=1

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U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
Claim No. 20

An advertising machine
implemented on at least one
computer and operable to
provide advertisements via a
communications link to a data
processing device of a user,
the advertising machine
comprising:

Google’s advertising services and applications constitute the claimed system. The infringing services and
applications include but are not limited to Google Ads, Google AdWords, and Google AdWords Express
(or similar functionality) used in conjunction with google.com, the Google Search app, the Android search
bar, Google custom search, Google premium search services, youtube.com, Google search services
provided to third party websites such as Custom Search Services or AdSense for Search, and any Googleowned property that matches advertisements based in part on a received search term (hereinafter the
“Accused Instrumentalities”).
See claims 1 and 11 above.

http://www.google.com/adwords/how-it-works/ads-on-google.html

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.google.com/ads/searchads

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/adwords/answer/2497976?hl=en
a communications interface
operable to interface with the
data processing device of the
user via the communications
link;

The Accused Instrumentalities include a communications interface operable to interface with the data
processing device of the user via the communications link.
See claims 1 and 11 above.

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U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/adwords/answer/3464111?hl=en&ref_topic=3121763&rd=1

a database search engine
operable to:
receive from the data
processing device via the
communications interface a
search request that includes a
search argument; and

The Accused Instrumentalities include a database search engine operable to receive from the data
processing device via the communications interface a search request that includes a search argument.
See claims 1 and 11 above.

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U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
Mobile Handset Running Android 4.2

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U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
Tablet Device Running Android 4.0.2

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U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Google Search App Running on iOS 7.1

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U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.4nursing.com/search-our-site-or-search-the-internet.html

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

GET “search request” of Advanced Search

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U.S. PATENT NO.
7,933,883
search at least one database
having data network related
information using the search
argument to generate search
results;

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
The Accused Instrumentalities include a database search engine operable to search at least one database
having data network related information using the search argument to generate search results

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U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

an associative search engine
operable to:
create user profile data for the
user;

The Accused Instrumentalities include an associative search engine operable to create user profile data for
the user.
See claims 1 and 11 above.

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.google.com/policies/technologies/ads/

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

store the user profile data; and

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

The Accused Instrumentalities include an associative search engine operable to store the user profile data.
See above and claim 3 above.

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883
select at least one
advertisement from an
advertisement database
relating to the search
argument using the user
profile data; and

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

The Accused Instrumentalities include an associative search engine operable to select at least one
advertisement from an advertisement database relating to the search argument using the user profile data.

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883
the advertising machine
operable to transmit the
search results together with
the at least one advertisement
via the communications link
to the data processing device.

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
The Accused Instrumentalities transmit the search results together with the at least one advertisement via
the communications link to the data processing device.
See above.

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
GET “search request” of Advanced Search

https://support.google.com/adwords/answer/1722047?hl=en&ref_topic=3121771

Claim No. 21

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Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883
The advertising machine
of claim 20, wherein the user
profile data includes prior
purchasing information
regarding the user.

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
The user profile data includes prior purchasing information regarding the user.
See claims 2 and 20 above.

Claim No. 22
The advertising machine of
clam 20, wherein the
associative search engine is
operable to store the user
profile data in a user profile
database of the advertising
machine.

The associative search engine of the Accused Instrumentalities is operable to store the user profile data in a
user profile database of the advertising machine.
See claims 3 and 20 above.

Claim No. 23
The advertising machine
of claim 20, wherein the
associative search engine is
operable to transmit the user
profile data via the
communications interface to
the data processing device for
storage.

Upon information and belief, the associative search engine of the Accused Instrumentalities is operable to
transmit the user profile data via the communications interface to the data processing device for storage.
See claims 4 and 20 above.

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Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
Claim No. 24

The advertising machine
of claim 20, wherein the user
profile data is based upon
prior search history of the
user.

The user profile data based upon prior search history of the user.
See claims 5 and 20 above.

Claim No. 25
The advertising machine
of claim 20, wherein the user
profile data is based upon user
interests selected from the
group consisting of social
interests, family interests,
political interests,
technological interests,
geographical interests,
environmental interests, and
educational interests.

The user profile data is based upon user interests selected from the group consisting of social interests,
family interests, political interests, technological interests, geographical interests, environmental interests,
and educational interests.
See claims 6 and 20 above.

Claim No. 26
The advertising machine
of claim 20, wherein the
associate search engine is
operable to update the user
profile data based upon the
search argument.

The associative search engine of the Accused Instrumentalities is operable to update the user profile data
based upon the search argument.

See claims 7 and 20 above.
Claim No. 28

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Case No. 2:13-cv-893
Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google
U.S. PATENT NO.
7,933,883
The advertising machine
of claim 20, wherein the at
least one database having data
network related information
and the advertisement
database comprise distinct
differing databases.

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
Upon information and belief, the at least one database having data network related information and the
advertisement database comprise distinct differing databases.
See claims 10 and 20 above.

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