Rockstar Consortium US LP et al v. Google Inc
Filing
282
SUR-REPLY to Reply to Response to Motion re 220 MOTION to Amend/Correct Invalidity Contentions filed by NetStar Technologies LLC, Rockstar Consortium US LP. (Attachments: # 1 Affidavit of Meng Xi, # 2 Exhibit A, # 3 Exhibit B, # 4 Exhibit C, # 5 Exhibit D, # 6 Exhibit E)(Xi, Meng)
Exhibit A
Case 2:07-cv-00279-RSP Document 191 Filed 10/02/09 Page 1 of 24 PageID #: 7750
IN THE UNITED STATES DISTRICT COURT
EASTERN DISTRICT OF TEXAS
MARSHALL DIVISION
FUNCTION MEDIA, L.L.C.,
Civil Case No. 2:07-cv-279 (CE)
v.
JURY TRIAL DEMANDED
GOOGLE, INC. AND YAHOO!, INC.
GOOGLE INC.’S NOTICE PURSUANT TO 35 U.S.C. § 282
Google Inc. hereby provides and/or confirms its written notice pursuant to 35 U.S.C.
§ 282 of the patents and publications that it may rely upon to anticipate, render obvious or show
the state of the art with respect to United States Patent No. 6,446,045 (“the `045 patent”), United
States Patent No. 7,240,025 (“the `025 patent”), and United States Patent No. 7,249,059 (“the
`059 patent). Google Inc. may also rely on the person(s) listed below as being prior inventors or
having prior knowledge of or as having previously used or offered for sale the invention of the
patents-in-suit. In addition to the items expressly listed in this notice, Google Inc. also
incorporates by reference, all information set forth in the expert reports which Google Inc. will
be submitting in this matter, and the file histories and reexaminations for each of the asserted
patents.
GOOGLE INC.’S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 1
Case 2:07-cv-00279-RSP Document 191 Filed 10/02/09 Page 2 of 24 PageID #: 7751
I.
PATENTS AND PRINTED PUBLICATIONS ON WHICH GOOGLE INTENDS
TO RELY ON AT TRIAL TO ANTICIPATE OR RENDER OBVIOUS THE
ASSERTED PATENTS
A.
Patents
TITLE
COUNTRY
DATE
U.S. Patent No. 5,918,014 – Automated
Collaborative Filtering in World Wide Web
Advertising [G025074-G025086]
U.S. Patent No. 5,948,061 – Method of
Delivery, Targeting, and Measuring
Advertising Over Networks [G000550G000561]
U.S. Patent No. 6,026,368 – On-Line
Interactive System and Method for
Providing Content and Advertising
Information to a Targeted Set of Viewers
[G000597-G000623]
U.S. Patent No. 6,401,075 – Methods of
Placing, Purchasing and Monitoring
Internet Advertising [G001011-G001017]
U.S. Patent No. 6,985,882 – Method and
System for Selling and Purchasing Media
Advertising Over a Distributed
Communication Network [G001178G001227]
WO 97/21183 – Method and System for
Placing Advertisements in a Computer
Network [G000170-G00246]
USA
06/29/1999
Gary B. Robinson
USA
09/07/1999
Dwight Allen Merriman
and Kevin Joseph
O’Connor
USA
02/15/2000
Yale Robert Brown and
Matthew Brown Walker
USA
06/04/2002
USA
01/10/2006
James C. Mason, John
Grant, Arnold Behrman and
Dennis Stillwell
Justin Del Sesto
Int’l
06/12/1997
B.
INVENTOR(S)
Sharmin Naqvi and Tomasz
Imielinski
Systems and Printed Publications
PRINTED PUBLICATION/SYSTEM
DATE
AUTHOR(S)
Advertising on the Internet, John Wiley & Sons
[G018953-G019257]
1997
Zeff, Robbin and Aronson,
Brad
Advertising on the Internet, John Wiley & Sons
[G018509-G018952]
1999
Zeff, Robbin and Aronson,
Brad
Unintrusive Customization Techniques for Web
Advertising, 31 Computer Networks, pp. 1259–1272
[G016452-G016465]
05/1999
Langheinrich, et al.
GOOGLE INC.’S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 2
Case 2:07-cv-00279-RSP Document 191 Filed 10/02/09 Page 3 of 24 PageID #: 7752
PRINTED PUBLICATION/SYSTEM
DATE
AUTHOR(S)
User Guide: A Complete Guide to
AdForce, Version 2.6 [G005430G00714]
1998
AdForce, Inc.
Passing and using multiple
parameters in AdForce tags
[G005733-G005740]
November 17,
1998
AdForce, Inc.
Guidelines for Creating and
Submitting Creatives [G008119G008133]
January 8,
1999
AdForce, Inc.
Information Access Technologies,
Inc., Aaddzz Brochure [G005296G005301]
1997
IAT, Inc.
AdKnowledge, Campaign Manager: Reviewer's
Inc.,
Guide [G014779-G014801]
AdKnowledge
System
AdKnowledge, Inc.
MarketMatch Planner: Reviewer's
Guide [G014856-G014881]
1996
AdKnowledge
1996
AdKnowledge, Inc.
NetGravity,
Inc., AdServer
System
NetGravity AdServer v. 3.5, User
Assistance Guide [G017154G017482]
1998
NetGravity, Inc.
DoubleClick,
Inc., DART
System
DART User Manual [G003512G003587]
1998
DoubleClick, Inc.
DoubleClick DART Brochure
[G014967-G14989]
1998
DoubleClick, Inc.
DoubleClick University: Essential
DART Concepts Student Guide,
Version 2 [GGL-FM0040181-GGLFM0040220]
1998
DoubleClick, Inc.
Page 40 from DoubleClick
University: Essential DART
Concepts Student Guide, Version 2,
and Exhibit 616
1998
DoubleClick, Inc.
DART for Advertisers Quick
Reference Cards [GGLFM0040221-GGL-FM0040239]
1998
DoubleClick, Inc.
AdForce
IAT, Inc.,
Aaddzz
System
GOOGLE INC.’S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 3
Case 2:07-cv-00279-RSP Document 191 Filed 10/02/09 Page 4 of 24 PageID #: 7753
PRINTED PUBLICATION/SYSTEM
DATE
AUTHOR(S)
DART for Advertisers Trafficking
Training [GGL-FM0040240-GGLFM0040271]I
DART for advertisers [G004607 –
97]
DoubleClick from December 6,
1998, “Standard Ad Sizes"
[G015162 – 63]
DoubleClick from December 5,
1998, “DART FAQ” [G015095 –
97]
Local Resellers Guide, February
1999 [G003851 – 3942]
DoubleClick from December 6,
1998, “Ad Trafficking: Sending
GIF/JPEG Files" [G015008 – 09]
Local Resellers Manual [G003818 –
3843; Kdelfa00000397]
1998-1999
DoubleClick, Inc.
12/6/98
DoubleClick, Inc.
DART for Advertisers (DFA5)
Reports and User interface
[G002-000710691 – 98]
Training Manual [G004162 – 4293]
FAQ [G004581 – 4603]
Documentation Projects, Feb. 1999
[G004016 – 4700]
DoubleClick, Inc.
DoubleClick, Inc.
2/99
DoubleClick, Inc.
12/6/98
DoubleClick, Inc.
1999
DoubleClick, Inc.
1999
DoubleClick, Inc.
02/99
02/99
02/99
DoubleClick, Inc.
DoubleClick, Inc.
DoubleClick, Inc.
“Welcome To DoubleClick"
[G015018 – 94 ]
Ad-Star, Inc.,
Ad-Star
System
12/5/98
1996
DoubleClick, Inc.
Ad-Star Orange County Register
User's Manual [Depo Exh. 167]
1996
Ad-Star, Inc.
Ad-Star.com website archive from
www.archive.org [Depo Exh. 169]
04/12/1997
and
02/01/1997
06/1998
Ad-Star, Inc.
Baseview Products, Inc.
06/1998
Baseview Products, Inc.
AdManagerPro AdManagerPro Administrator's
Manual, Version 2.0 [G068214G068440]
AdManagerPro User Manual, v. 2.0
[G068441-G068566]
GOOGLE INC.’S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 4
Case 2:07-cv-00279-RSP Document 191 Filed 10/02/09 Page 5 of 24 PageID #: 7754
II.
PATENTS AND PRINTED PUBLICATIONS ON WHICH GOOGLE MAY RELY
AFTER THE COURT CONSTRUES THE LIMITATIONS OF THE ASSERTED
CLAIMS OR TO SHOW STATE OF THE ART
A.
Patents
TITLE
COUNTRY
DATE
INVENTOR(S)
U.S. Patent No. 5,347,632 – Reception
System for an Interactive Computer
Network and Method of Operation
USA
09/13/1994
U.S. Patent No. 5,710,884 – System for
Automatically Updating Personal Profile
Server with Updates to Additional User
Information Gathered from Monitoring
User’s Electronic Consuming Habits
Generated on Computer During
Use[G025040-G025063]
U.S. Patent No. 5,724,521 – Method and
Apparatus for Providing Electronic
Advertisements to End Users in a
Consumer Best-Fit Pricing Manner
[G000381-G000399]
U.S. Patent No. 5,819,092 – Online Service
Development Tool with Fee Setting
Capabilities [G000424-G000471]
U.S. Patent No. 5,848,396 – Method and
Apparatus for Determining Behavioral
Profile of a Computer User [G000472G000502]
U.S. Patent No. 5,933,811 – System and
Method for Delivering Customized
Advertisements within Interactive
Communication Systems [G000524G000549]
U.S. Patent No. 5,937,392 – Banner
Advertising Display System and Method
with Frequency of Advertisement Control
[G025087-G025097]
U.S. Patent No. 5,999,912 – Dynamic
Advertising Scheduling, Display, and
Tracking [G025110-G025116]
U.S. Patent No. 6,014,638 – System for
USA
01/20/1998
Robert Filepp, Michael L.
Gordon, Alexander
Bidwell, Francis Young,
Allan M. Wolf, Sam Meo,
Duane Tiemann, Robert D.
Cohen, Mel Bellar, Kenneth
H. Appleman, Lawrence
Abrahams, Michael J.
Silfen
Rick Dedrick
USA
03/03/1998
Rick Dedrick
USA
10/06/1998
Charles H. Ferguson and
Randy J. Forgaard
USA
12/08/1998
Thomas A. Gerace
USA
08/03/1999
Paul D. Angles and Douglas
O. Blattner
USA
08/10/1999
Charles D. Alberts
USA
12/07/1999
Dennis Wodarz, Donald L.
Fairall and Douglas Hall
USA
01/11/2000
Gary L. Burge and William
GOOGLE INC.’S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 5
Case 2:07-cv-00279-RSP Document 191 Filed 10/02/09 Page 6 of 24 PageID #: 7755
TITLE
Customizing Computer Displays in
Accordance with User Preferences
[G025117-G025126]
U.S. Patent No. 6,026,369 – Method for
Distributing Advertising in a Distributed
Web Modification System [G000624G000630]
U.S. Patent No. 6,044,376 – Content
Stream Analysis [G000631-G000640]
U.S. Patent No. 6,047,310 – Information
Disseminating Apparatus for Automatically
Delivering Information to Suitable
Distributees [G025161-G025194]
U.S. Patent No. 6,112,192 – Method for
Providing Indivudally Customized Content
in a Network
U.S. Patent No. 6,128,663 – Method and
Apparatus for Customization of
Information Content Provided to a
Requestor Over a Network Using
Demographic Information Yet the User
Remains Anonymous to the Server
[G025195-G025217]
U.S. Patent No. 6,134,532 – System and
Method for Optimal Adaptive Matching of
Users to Most Relevant Entity and
Information in Real-Time [G000676G000715]
COUNTRY
DATE
INVENTOR(S)
A. Luddy
USA
02/15/2000
Peter George Capek
USA
03/28/2000
Stephen J. Kurtzman, II
USA
04/04/2000
Akira Kamakura, Hideo
Oneda and Hideki Tanaka
USA
08/29/2000
Peter George Capek
USA
10/03/2000
C. Douglass Thomas
USA
10/17/2000
U.S. Patent No. 6,144,944 – Computer
System for Efficiently Selecting and
Providing Information [G000716G000734]
U.S. Patent No. 6,167,382 – Design and
Production of Print Advertising and
Commercial Display Materials Over the
Internet [G000762-G000818
U.S. Patent No. 6,188,396 – Targeting
Advertising Using Web Pages with Video
[G000819-G000824]
U.S. Patent No. 6,205,432 – Background
Advertising System [G000825-G000853]
USA
11/07/2000
Michael A. Lazarus,
William R. Caid, Richard S.
Pugh, Bradley D. Kindig,
Gerald S. Russell, Kenneth
B. Brown, Ted E. Dunning
and Joel L. Carleton
Stephen J. Kurtzman, II and
Sandeep A. Nawathe
USA
12/26/2000
Don R. Sparks, M. James
Scott and Wally Tremel
USA
02/13/2001
USA
03/20/2001
U.S. Patent No. 6,216,112 – Method for
Software Distribution and Compensation
with Replenishable Advertisements
USA
04/10/2001
Mark Collins-Rector, Chad
Shakley, James Sabo and
Chris Fulton
Chuck E. Gabbard, Bruce
R. Chaffins and Everett B.
Howerton, III
William H. Fuller, Joel A.
Pugh and Douglas E. Neel
GOOGLE INC.’S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 6
Case 2:07-cv-00279-RSP Document 191 Filed 10/02/09 Page 7 of 24 PageID #: 7756
TITLE
COUNTRY
DATE
INVENTOR(S)
USA
09/04/2001
USA
10/23/2001
U.S. Patent No. 6,385,592 – System and
Method for Delivering Customized
Advertisements within Interactive
Communication Systems [G000985G001010]
U.S. Patent No. 6,408,278 – System and
Method for Delivering Out-of-Home
Programming [G025291-G025306]
U.S. Patent No. 6,415,270 – Multiple
Auction Coordination Method and System
[G025307-G025333]
U.S. Patent No. 6,449,657 – Internet
Hosting System [G001029-G001053]
USA
05/07/2002
David William Roth and
Dylan Salisbury
Alan Cohn, John L. Adelus,
Dean Blackketter, Samuel
Thomas Scott, III and
Stephen G. Perlman
Paul D. Angles and Douglas
O. Blattner
USA
06/18/2002
USA
07/02/2002
USA
09/10/2002
U.S. Patent No. 6,633,850 – Background
Advertising System [G001100-G001128]
USA
10/14/2003
U.S. Patent No. 6,654,725 – System and
Method for Providing Customized
Advertising on the World Wide Web
[G001129-G001144]
U.S. Patent No. 6,810,527 – System and
Method for Distribution and Delivery of
Media Context and Other Data to Aircraft
Passengers [G001157-G001177]
U.S. Patent No. 6,907,566 – Method and
System for Optimum Placement of
Advertisements on a Webpage [G025334G025349]
U.S. Patent No. 7,038,637 – System and
Method for Selling Advertising Space on
Electronic Billboards Over the Internet
[G001424-G001435]
U.S. Patent Application Publication No.
2001/0042002 – Method and System for
Communicating Targeted Information
[G024996-G025039]
WO 99/57660 – Content Enhancement
USA
11/25/2003
USA
10/26/2004
USA
06/14/2005
USA
05/02/2006
Marc Eller and Zvi Yaniz
USA
11/15/2001
Jeff Koopersmith
Int’l
11/11/1999
Ja’acob Samboursky and
[G000854-G000870]
U.S. Patent No. 6,285,987 – Internet
Advertising System [G000900-G000925]
U.S. Patent No. 6,308,202 – System for
Targeting Information to Specific Users on
a Computer Network [G000947-G000960]
GOOGLE INC.’S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 7
Patrick J. Carney, Joel B.
Pina, James J. Boyle and
Corey A. Perine
Randall I. Rackson,
Jonathan Adam Krane and
Peter J. Trevisani
Francis J. Stanbach, Jr.,
Daniel G. Hoffman and
Bruce R. Keiser
Chuck E. Gabbard, Bruce
R. Chaffins and Everett B.
Howerton, III
Marc Langheinrich and
Atsuyoshi Nakamura
Adam P. Conrad, John L.
Norin, Romulo Pontula,
Peter W. Smith and Jeffrey
M. Wales
Charles McElfresh, Paul
Minerio and Michael
Radford
Case 2:07-cv-00279-RSP Document 191 Filed 10/02/09 Page 8 of 24 PageID #: 7757
TITLE
COUNTRY
System [G025350-G025391]
WO 01/37119 – Apparatus and Method for
Providing Advertising on Internet-enabled
Channels [D065903-D065034]
B.
Int’l
DATE
05/25/2001
INVENTOR(S)
Alon Girmonsky
John B. Ferber, Scott
Ferber, Todd Walderman
and Daniel Joensen
Systems and Printed Publications
TITLE
DATE
AUTHOR(S)
A Consumption Model for Targeted Electronic
Advertising," Intel Architecture Labs, IEEE
[G017758-G017766]
1995
Dedrick, R.
Interactive Electronic Advertising, IEEE
[G017603-G017614]
1994
Dedrick, R.
8th World Wide Web Conference,
AdWiz PowerPoint Presentation, in Toronto
[G016419-G016451]
05/11-14/
1999
Langheinrich, et al.
Network Notebook [G003589-G003689,
Kdelfa0000077]
“Beyond Targeting: try on ‘MicroSegmentation’”[G014990 – 95]
“DoubleClick Technical Specifications” [
G014996 – G014998]
“DoubleClick: Lead Form” [G015001]
Advertising Age, “Agencies Centralize Web Ad
Serving,” s1, s18-s19
1998
DoubleClick, Inc.
2/19/98
DoubleClick, Inc.
1998
DoubleClick, Inc.
1998
3/8/99
DoubleClick, Inc.
DoubleClick, Inc.
Cross-network functionality
File Name- X-10 Functionality – U.S. Version
[G015443.01]
04/09/1998 DoubleClick, Inc.
Cross-network FAQ File name: X-10
Functionality – FAQ [G015443.01]
04/09/1998 DoubleClick, Inc.
“Terms of Agreement” [G015166 – 67 ]
Glossary [G173214 – 53 ]
Spreadsheet [G036543 – 83]
Spreadsheet [G035977 - 36019 ]
DART for Advertisers [G034339 – 34434]
1998
1998
1998
DoubleClick CDs [G015443.01, G015443.02,
G015443.03, G015443.04, G017496.01,
G046080]
GOOGLE INC.’S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 8
DoubleClick, Inc.
DoubleClick, Inc.
DoubleClick, Inc.
DoubleClick, Inc.
DoubleClick, Inc.
DoubleClick, Inc.
Case 2:07-cv-00279-RSP Document 191 Filed 10/02/09 Page 9 of 24 PageID #: 7758
TITLE
DATE
AUTHOR(S)
AdForce, Inc.
DoubleClick and NetGravity CD [G064578,
G065907 G177035 ]
various file
dates
various file
dates
various file
dates
various file
dates
various file
dates
NetGravity Source Code [G026190-27485]
1998
NetGravity, Inc.
AdKnowledge Source Code [G065016,
all.tar.gz]
various
AdKnowledge, Inc.
Aaddzz.com website archive from
www.archive.org [G005311-G005352]
01/30/1998 IAT, Inc.
Accipiter.com website archive from
www.archive.org [G005358-G005359]
02/01/1998 Accipiter, Inc.
Campaign Manager: Quick Reference Card
[G014815-G014818]
1996
AdKnowledge, Inc.
NetGravity AdServer v. 2.0, User Assistance
Guide [G015241-G015443]
1996
NetGravity, Inc.
NetGravity AdServer v. 1.0.5, AdServer Help
Contents [G015168-G015240]
1996
NetGravity, Inc.
Ad-Star Windows User's Manual [G084303G084333]
1999
Ad-Star, Inc.
AdManagerPro Brochure [G014899-G014913]
1999
Baseview Products, Inc.
AdForce CD [G014688.01]
NetGravity CD [G017496.01]
AdStar CD [G014963.01]
AdKnowledge CDs [G065016, G068204]
Netgravity, Inc.
Ad-Star, Inc.
AdKnowledge, Inc.
DoubleClick, Inc. and NetGravity, Inc.
Baseview Products, Inc.
AdManagerPro web site [GGL-FM0042833–
GGL-FM0042934]
Flycast Communications Corp.
Form S-1 SEC Filing [G015473-G015994]
02/05/1999 Flycast, Inc.
Flycast Network Competitive Overview
[G029926-G029946]
12/31/1998 Flycast, Inc.
Hyper System: Interactive Direct Marketing
System, Presentation Materials [G029125G029133]
1996
Hyper Net, Inc.
Hyper Net Presentation - What is Hyper Space?
[G029125-G029133]
1996
Hyper Net, Inc.
List of Targeting Criteria [G029134]
1996
Hyper Net, Inc.
GOOGLE INC.’S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 9
Case 2:07-cv-00279-RSP Document 191 Filed 10/02/09 Page 10 of 24 PageID #: 7759
TITLE
DATE
AUTHOR(S)
The View Message System [G029135-G029136]
04/1996
HTML Explanation v. 1.0 [G029137-G029143]
04/12/1996 Hyper Net, Inc.
Internet Advertising Federation Confidential
Business Plan [G045772-G045791]
09/25/1995 IAF (DoubleClick, Inc.)
Rea1Media.com website archive from
www.archive.org [G024818-G024880]
1997-1998
Competitive Analysis of RealMedia [G027948G027963]
Prior to
NetGravity, Inc.
01/19/2000
Competitive Analysis of RealMedia [G029972G029976]
08/1999
DoubleClick, Inc.
Sabela Brochure [G028305-G028337]
1999
Sabela Media
Competitive Analysis of DART and Sabela
Media [G029947-G029950]
08/1999
DoubleClick, Inc.
Sabela.com website archive from
www.archive.org [G045970-G045993]
05/08/1999 Sabela Media
Project Freud, Due Diligence Materials
[G027532-G027535]
12/23/1999 DoubleClick, Inc.
Sabela and AdKnowledge Presentation
[G046050-G045079]
Email from John Black, Sabela
Media [G030277]
11/07/1999 Martin Wesley
baseview.com website from www.archive.org
(ClassManagerPro) [G026146-G026163]
01/16/1997 Baseview Products, Inc.
Internet Advertising Network, "How Ads Are
Placed" [G045822]
1995
Simple HTML Change [G045823]
1996
1996 Ian Advertising Rates [G045824G045830]
06/09/1998 Internet Advertising Network
L90, Inc. Form S-1 SEC Filing [G029977G030034]
09/30/1999 L90, Inc.
www.Spinbox.com website archive from
www.archive.org [G029925]
11/11/1998 Spinbox
Focalink Marketing Materials and Presentation
Slides [G029283-G029305]
Focalink MarketMatch UserGuide,
Version 1.0 [G014828 – 55]
1996
Focalink
9/30/96
Focalink
8/17/99
GOOGLE INC.’S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 10
Hyper Net, Inc.
RealMedia, Inc.
Sabela Media
The Ian System
Case 2:07-cv-00279-RSP Document 191 Filed 10/02/09 Page 11 of 24 PageID #: 7760
TITLE
DATE
AUTHOR(S)
Direct Marketing Management, 2nd Edition,
Prentice-Hall, Inc., Upper Saddle River, NJ
[G020792]
1999
After the gold rush, The Economist, New York
[GGL-FM0039680-GGL-FM0039681
04/20/2000 The Economist
Chopping tech-stocks down to size, The
Economist.com [GGL-FM0039682-GGLFM000039684]
12/05/2000 The Economist
CMGI’s Web deal making hits big-time: Group
preps two portals: AltaVista and MyWay.com,
Advertising Age [G005715-5718]
10/04/1999 Jennifer Gilbert, Advertising Age
The Internet Advertising Report, Harper
Business [G022202]
1997
Mary Meeker, Morgan Stanley
The Forrester Report – Media Technology – Ad
Serving and Measurement [G029212G029228]]
05/1997
Susan Gertzis, et al.
2 Web Ad Firms Decide to Marry: Palo Alto’s
Focalink, ClickOver merging,San Francisco
Chronicle [G016001]
11/17/1997 Carol Emert
Ad Management – Debunking the Turnkey
Myth, Jupiter Strategic Planning Services
[G017767]
07/1998
Small networks chase per-click ad business –
Aaddzz, ValueClick compete [G005308]
09/08/1997 Advertising Age
NetGravity Launches AdCenter Service
Solution, ClickZ News [GGL-FM0039391]
08/12/1998 ClickZ
Competitive Analysis of ATG Dynamo Ad
Station (approx 1998) [G027902-G027903]
1998
Avenue A, FAQ,
www.avenuea.comlcorpinfo/faq.html
[G029920-G029924]
09/29/1999 Avenue A, Inc.
Competitive Analysis of Avenue A (prior to
November 14, 1999) [G029959-G029960]
11/14/1999 DoubleClick, Inc.
Competitive Summary of the Infoseek Search
Engine [G043058-G043059]
02/26/1997 Kevin O’Connor
Competitive Summary of Lycos (2/26/1997)
[G043060]
02/26/1997 Kevin O’Connor
Competitive Analysis of Match Logic (prior to
1/14/1999) [G029918-G029919]
01/14/1999 DoubleClick, Inc.
GOOGLE INC.’S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 11
Mary Lou Roberts and Paul D. Berger
Evan Neufeld, Strategic Planning
Services
NetGravity, Inc.
Case 2:07-cv-00279-RSP Document 191 Filed 10/02/09 Page 12 of 24 PageID #: 7761
TITLE
DATE
AUTHOR(S)
Competitive Analysis of MatchLogic
(approximately 1998) [G027933-G027939]
1998
NetGravity, Inc.
Competitive Analysis of Microsoft
(approximately 1998) [G027941-G027946]
1998
NetGravity, Inc.
Competitive Analysis (approximately 1998)
[G027834-G027851]
1998
NetGravity, Inc.
Competitive Analysis 2Q98 Presentation
(7/9/1998) [G027812-G027833]
07/09/1998 NetGravity, Inc.
Feature Comparison: DoubleClick DART vs.
NetGravity AdServ(prior to 1/14/1999)
[G029951-G029952]
01/14/1999 DoubleClick, Inc.
Competitive Analysis of AdCenter [G029042G029047]
1/11/2000
NetGravity, Inc.
Competition Coverage (approximately 1998)
[G028962-G028966]
1998
NetGravity, Inc.
Industry Perceptions of Net Gravity [G028974G028990]
12/01/1998 Blanc & Otus
Competitive Positioning Brief, Approx. 1998
[G027810-G027811]
1998
Competitive Analysis of Double Click,
MatchLogic, AdKnowledge, Avenue
A, AdForce, 24/7, Flycast [G029030-G029041]
01/11/2000 NetGravity, Inc.
Targeted Media: reality check on the road to
one-to-one marketing Fig. 6: Ad Management Tools Overviews
[G029020-G029021]
1998
Jupiter Research
Server Software: Integrated Approaches will
Drive Sophisticated Personalization [G045994G046016]
1998
Seamus McAteer, Jupiter
Communications
DART for Advertisers, Sabela and
AdKnowledge Competitive
Overview [G046050-G046079]
12/17/1999 DoubleClick, Inc.
Competitive Analysis of Softbank's Foundation
Buy Program [G043062]
02/26/1997 Kevin O’Connor
Competitive Analysis of Soliant's Adapt/X
Software (approximately 1998) [G027964G027966]
1998
NetGravity, Inc.
www.anon.user.anonymizer.com, Switchboard
Corporate Background [G029886-G029887]
9/13/1999
Switchboard, Inc.
GOOGLE INC.’S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 12
NetGravity, Inc.
Case 2:07-cv-00279-RSP Document 191 Filed 10/02/09 Page 13 of 24 PageID #: 7762
TITLE
DATE
AUTHOR(S)
Competitive Analysis of ThinkingMedia
[G027967-G027968]
1998
NetGravity, Inc.
Competitive Analysis of W3 (approximately
1998) [G027975]
1998
NetGravity, Inc.
Competitive Analysis of the Web Connect
Network [G043063]
2/26/1997
Web Connect Network
Competitive Analysis of the Yahoo! Directory
[G043064]
2/26/1997
Kevin O’Connor
NetGravity Presentation [G028509-G028535]
1999
Stephen E. Recht
Analyst Report Summary - Internet Marketing
Management Solutions [G028991-G029000]
12/01/1998 Blanc & Otus
NetGravity Analyst / Media audit, conducted
by Blanc Ores [G029001-G029019]
12/1998
NetGravity, Inc.
Press Release, NetGravity 'Announces Record
Q2 Revenues [G029053]
7/13/1999
NetGravity, Inc.
Patent's Net Result: Nothing? [G029883G029885]
09/13/1999 Chris Oaks, Wired News
Web Ads Mark 2nd Birthday with Decisive
Issues Ahead [G029338-G029348]
10/1996
Debra Aho Williamson, Advertising
Age
Randall Rothenberg, Advertising Age
The Advertising Century [G029349-G029363]
Online Advertising: On Target [G029364G029368]
12/17/1998 eMarketer
Increase in Ad Spending Predicted [G029369G029370]
3/25/1999
Markets Advertising
Internet Economy Looking Good [G029371G029372]
6/10/1999
CyberAtlas
Publishers Thankful but Nervous About Boom
[G029373-G029378]
11/1999
Adrienne W. Fawcett, Advertising Age
Aaddzz Brochure reBrokers Web Ad Space
Sales Between Advertisers and Publishers
[G005302]
1997
IAT, Inc.
Aaddzz Letter to all Customers re Aaddzz
Services Suspended as of 10/01/2004
[G005353-G005354]
10/01/2004 IAT, Inc.
New Online Ad Network Aaddzz to Launch,
Western Div., Vol. XLVII No. 27 [G005355G005357]
07/07/1997 John Spooner, AdWeek.com
GOOGLE INC.’S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 13
Case 2:07-cv-00279-RSP Document 191 Filed 10/02/09 Page 14 of 24 PageID #: 7763
TITLE
DATE
AUTHOR(S)
DoubleClick Case Study [G014999]
1998
DoubleClick Case Study re Client: Places to
Stay (Hotel and Resort) [G015000]
1998
DoubleClick Lead Form re DART Technology
[G015001]
1998
Rise of Infomediary [G015002-G015004]
06/24/1999 The Economist
On the Internet, brand-building is out and
straight selling is in…[G015005-G015007]
10/07/1999 The Economist
DoubleClick joins ‘huge’ e-mail ad realm…
[G015010]
11/29/1999 Patricia Riedman, Advertising Age,
republished by Encylopedia.com
Agencies centralize web ad serving [G015011G015015]
03/08/1999 Jennifer Gilbert, Advertising Age
DoubleClick - Beyond the Banner [G015016]
01/27/1999 DoubleClick, Inc., republished by The
Internet Archive
12/05/1998 DoubleClick, Inc., republished by The
Internet Archive
Advertiser Solutions - Beyond the Banner
[G015017]
DoubleClick, Inc., republished by The
Internet Archive
DoubleClick, Inc., republished by The
Internet Archive
DoubleClick, Inc., republished by The
Internet Archive
DoubleClick fixes on bull’s-eye with Dart
5[G015098-G015100]
06/11/2001 Adrienne Mand, Advertising Age
DoubleClick joins ‘huge’ e-mail ad realm
[G015101-G015103]
11/29/1999 Patricia Riedman, Advertising Age
DoubleClick shopping aids e-commerce,
[G015104-G015107]
05/24/1999 Jennifer Gilbert, Advertising Age
Dynamic Advertising Reporting and Targeting - 06/19/1998
Product Literature [G015108-G015123]
12/01/1998
DoubleClick - Enhanced Ad Banner Specs
[G015124-G015125]
Agencies centralize Web ad serving [G015126- 03/01/1999
G015130]
DoubleClick clicks with NetGravity [G015131- 07/19/1999
G015133]
12/06/1998
How DART works [G015134]
Advertising.com Serves Up Ad Delivery
Software, Vol. 10, No. 28 [G015137-G015139]
Imgis Becomes Ad Force; Receives Financing
from AOL, ADWEEK, Vol. 39, No. 32, p. 34
[G015140]
DoubleClick, Inc.
DoubleClick, Inc., republished by The
Internet Archive
Jennifer Gilbert, Advertising Age
Jennifer Gilbert, Advertising Age
DoubleClick, Inc., republished by The
Internet Archive
07/10/2000 Ann M. Mack, Mediaweek.com
08/10/1998 Adrienne Mand, Adweek.com
GOOGLE INC.’S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 14
Case 2:07-cv-00279-RSP Document 191 Filed 10/02/09 Page 15 of 24 PageID #: 7764
TITLE
DATE
AUTHOR(S)
DoubleClick Outsourcing Ad Sales FAQ
[G015141-G015142]
12/06/1998 DoubleClick, Inc., republished by The
Internet Archive
Real Media dives into competition [G015156G015158]
10/04/1999 Jennifer Gilbert, Advertising Age
DoubleClick Targeting Filters [G015164G015165]
12/02/1998 DoubleClick, Inc., republished by The
Internet Archive
DoubleClick Terms of Agreement [G015166G015167]
12/06/1998 DoubleClick, Inc., republished by The
Internet Archive
DoubleClick Network Level Reports [G003690G003714]
1998
DoubleClick, Inc.
DoubleClick Network Level Reports –DRAFT
[G003715-G003738]
1998
DoubleClick, Inc.
DoubleClick Network Level Reports –DRAFT
[G003739-G003762]
1998
DoubleClick, Inc.
DART Reporting Essentials – DRAFT
[G003763-G003808]
02/17/1998 DoubleClick, Inc.
Local Reseller Manual [G003818-G003843]
1998
DoubleClick, Inc.
Show Availability - Managing Inventory
[G003844-G003850]
1998
DoubleClick, Inc.
Cross Network Functionality – A Step by Step
Guide DRAFT [G003943-G003951]
04/11/1998 DoubleClick, Inc.
DoubleClick DART Global Market/Hybrid
DART? White Paper [G003953-G003958]
2/11/2000
DoubleClick Network Affiliations – Revenue
Sharing Relationships [G003965-G003973]
12/09/2000 DoubleClick, Inc.
DART for Advertising – The Power of
Reporting [G003980-G004015]
09/6/2001
DoubleClick, Inc.
DoubleClick Documentation Projects
[G004016-G004701]
02/1999
DoubleClick, Inc.
A framework for targeting banner advertising
on the internet, IEEE System Sciences,
Proceedings of the Thirtieth Hawaii Int’l
Conference, pages 265-274, Vol. 4 [G024674G024685]
1997
K. Gallagher and J. Parsons
Acquiring Customer Preferences for
Information Filtering: a Heuristic-Statistical
Approach [G024686-G024688]
1996
Bhavani Raskutti and Anthony Beitz
GOOGLE INC.’S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 15
DoubleClick, Inc.
Case 2:07-cv-00279-RSP Document 191 Filed 10/02/09 Page 16 of 24 PageID #: 7765
TITLE
DATE
White Papers, Adding Value in the Digital Age,
Bringing One-to-One Marketing to the Internet
[G024689-G024699]
6/30/1998
Netperceptions.com
AdForce Privacy Practices [G024700G024704]
6/30/1998
MGIS, Inc.
AdForce Introduces AdForce EveryWhere:
Advertising, Marketing & Promotions
Wherever a Digital Signal Can Be Sent
[G024705-G024707]
03/27/2000 Business Wire
AdForce Strategic Partners [G024708G024709]
03/27/2000 AdForce, Inc.
NetGravity Products – AdServer 3 [G024710G024715]
07/09/1998 NetGravity, Inc.
Coupon Clippers, Save your Scissors
[G024716-G024719]
06/20/1994 BusinessWeek
DoubleClick DART Intro [G024720-G024735]
06/19/1998 DoubleClick, Inc.
About Engage Technologies [G024736G024748]
07/09/1998 The CMG Internet Group
Firefly Passport Office Overview [G024749G024756]
06/20/1998 Firefly.net
Media Metrix FAQ [G024757-G024758]
06/30/1998 Media Metrix, The PC Meter Company
“Goodies” in exchange for consumer
information on the Internet: the economics and
issues, IEEE System Sciences, Proceedings of
the Thirty-First
Hawaii Int’l Conference, pages 533-542, Vol. 4
[G024759-G024770]
01/1998
Learn Sesame [G024771-G024773]
07/09/1998 Open Sesame
MatchLogic’s Services [G024774-G024775]
07/01/1998 MatchLogic, Inc.
Netvertising: content-based subgeneric
variations in a digital genre, IEEE System
Sciences, Proceedings of the Thirty-First
Hawaii Int’l Conference, pages 87-96, Vol.2
[G024776-G024787]
01/1998
The Power of Personalization [G024788G024790]
08/21/1998 BroadVision
SelectCast for Ad Servers: The Only Ad
Targeting System with Published Performance
Results – Ask Us! [G024791-G024792]
06/30/1998 Aptex Software, Inc.
GOOGLE INC.’S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 16
AUTHOR(S)
A.M. Chang, P.K. Kannam, and A.B.
Whinston
I. Fortanet, J.C. Palmer and S.
Posteguillo
Case 2:07-cv-00279-RSP Document 191 Filed 10/02/09 Page 17 of 24 PageID #: 7766
TITLE
DATE
AUTHOR(S)
SelectCast for Commerce Servicers [G024793]
06/30/1998 Aptex Software, Inc.
The Value of Purchase History Data in Target
Marketing, Marketing Science, Vol. 15, No. 4
[G024794-G024813]
1996
Peter E. Rossi, Robert E. McCulloch
and Greg M. Allenby
Web advertising, IEEE Intelligent Systems,
Vol. 13, Issue 3, pgs 8-9 [G024814-G024817]
1998
M. McCandless
Eclipse Services, AdPro System
Baseview Products Inc., ClassManagerPro
System
Accipiter, Inc., AdManager System
1997
1997
Eclipse Services
Baseview Products, Inc.
1997-1998
Accipiter, Inc.
Deposition Exhibit 288
1996
Deposition Exhibit 289
1997
Accipiter, Inc. republished by The
Internet Archive
Accipiter, Inc.
Deposition Exhibit 290
1997
Accipiter, Inc.
Deposition Exhibit 291
1997
Deposition Exhibit 292
1997
Deposition Exhibit 294
1996
Accipiter, Inc., republished by The
Internet Archive
Accipiter, Inc., republished by The
Internet Archive
Accipiter, Inc.
Deposition Exhibit 295
1996
Accipiter, Inc.
Deposition Exhibit 296
1998
Deposition Exhibit 297
1998
Deposition Exhibit 299
1996
Accipiter, Inc., republished by The
Internet Archive
Accipiter, Inc., republished by The
Internet Archive
Accipiter, Inc.
Deposition Exhibit 300
1996
Deposition Exhibit 301
1997
Deposition Exhibit 302
1997
Deposition Exhibit 303
1996
Deposition Exhibit 304
1998
Deposition Exhibit 305
1998
GOOGLE INC.’S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 17
Accipiter, Inc., republished by The
Internet Archive
Accipiter, Inc., republished by The
Internet Archive
Accipiter, Inc., republished by The
Internet Archive
Accipiter, Inc., republished by The
Internet Archive
Accipiter, Inc., republished by The
Internet Archive
Accipiter, Inc., republished by The
Internet Archive
Case 2:07-cv-00279-RSP Document 191 Filed 10/02/09 Page 18 of 24 PageID #: 7767
TITLE
DATE
Deposition Exhibit 306
1998
Deposition Exhibit 307
1998
Deposition Exhibit 308
1998
Deposition Exhibit 309
1998
Deposition Exhibit 310
1998
Deposition Exhibit 311
1998
Deposition Exhibit 312
02/22/1999
Deposition Exhibit 313
1998
Deposition Exhibit 314
02/03/1999
Deposition Exhibit 315
1998
Deposition Exhibit 316
02/04/1999
Deposition Exhibit 317
1998
Deposition Exhibit 318
02/04/1999
Deposition Exhibit 319
1998
Deposition Exhibit 320
02/08/1999
Deposition Exhibit 321
02/09/1999
Deposition Exhibit 322
02/09/1999
Deposition Exhibit 323
1998
Deposition Exhibit 324
1998
Deposition Exhibit 325
02/09/1999
Deposition Exhibit 326
02/09/1999
GOOGLE INC.’S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 18
AUTHOR(S)
Accipiter, Inc., republished by The
Internet Archive
Accipiter, Inc., republished by The
Internet Archive
Accipiter, Inc., republished by The
Internet Archive
Accipiter, Inc., republished by The
Internet Archive
Accipiter, Inc., republished by The
Internet Archive
Accipiter, Inc., republished by The
Internet Archive
Accipiter, Inc., republished by The
Internet Archive
Accipiter, Inc., republished by The
Internet Archive
Accipiter, Inc., republished by The
Internet Archive
Accipiter, Inc., republished by The
Internet Archive
Accipiter, Inc., republished by The
Internet Archive
Accipiter, Inc., republished by The
Internet Archive
Accipiter, Inc., republished by The
Internet Archive
Accipiter, Inc., republished by The
Internet Archive
Accipiter, Inc., republished by The
Internet Archive
Accipiter, Inc., republished by The
Internet Archive
Accipiter, Inc., republished by The
Internet Archive
Accipiter, Inc., republished by The
Internet Archive
Accipiter, Inc., republished by The
Internet Archive
Accipiter, Inc., republished by The
Internet Archive
Accipiter, Inc., republished by The
Internet Archive
Case 2:07-cv-00279-RSP Document 191 Filed 10/02/09 Page 19 of 24 PageID #: 7768
TITLE
DATE
AUTHOR(S)
Deposition Exhibit 327
1998
Accipiter, Inc.
Deposition Exhibit 328
1997
Robbin Zeff
Deposition Exhibit 331
1998
AdForce, Inc.
Deposition Exhibit 332
1998
AdForce, Inc.
Deposition Exhibit 333
1998
AdForce, Inc.
Deposition Exhibit 334
1998
AdForce, Inc.
Deposition Exhibit 336
1999
AdForce, Inc.
Deposition Exhibit 337
1999
AdForce, Inc.
Deposition Exhibit 338
1998-1999
Deposition Exhibit 341
AdForce, Inc. employees and Roy T.
Fielding
01/04/1999 AdForce, Inc.
Deposition Exhibit 143
1997-1999
Baseview Products, Inc.
Deposition Exhibit 144
1997
Baseview Products, Inc.
Deposition Exhibit 145
1997
Deposition Exhibit 235
1998-1999
Baseview Products, Inc., republished
by The Internet Archive
Imgis, Inc. and AdForce, Inc.
Deposition Exhibit 700
1999
AdKnowledge, Inc.
Deposition Exhibit 701
1999
AdKnowledge, Inc.
Deposition Exhibit 702
1999
AdKnowledge, Inc.
Deposition Exhibit 704
1998
AdKnowledge, Inc.
Deposition Exhibit 705
1998
AdKnowledge, Inc.
Deposition Exhibit 706
2000
Engage, Inc.
Deposition Exhibit 707
1998
AdKnowledge, Inc.
Deposition Exhibit 708
Deposition Exhibit 275
02/22/1999 AdKnowledge, Inc., republished by The
Internet Archive
02/22/1999 AdKnowledge, Inc., republished by The
Internet Archive
2001
Tom Shields
Deposition Exhibit 276
07/13/1999 Tiffany Kary, CNET News
Deposition Exhibit 709
GOOGLE INC.’S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 19
Case 2:07-cv-00279-RSP Document 191 Filed 10/02/09 Page 20 of 24 PageID #: 7769
TITLE
DATE
AUTHOR(S)
Deposition Exhibit 277
06/19/1998 ClickZ News
Deposition Exhibit 278
1998
NetGravity, Inc.
Deposition Exhibit 279
1996
NetGravity, Inc.
Deposition Exhibit 280
1998
NetGravity, Inc.
Deposition Exhibit 281
1996-2001
Deposition Exhibit 282
1997
NetGravity, Inc., DoubleClick, Inc, and
employees of same including Russ
Seligman
NetGravity, Inc.
Deposition Exhibit 283
1997
NetGravity, Inc.
Deposition Exhibit 284
1997
NetGravity, Inc.
Deposition Exhibit 285
1998
Clickz News
Deposition Exhibit 286
1998
NetGravity, Inc.
III.
PERSONS WHO MAY BE RELIED UPON AS A PRIOR INVENTOR OR AS
HAVING PRIOR KNOWLEDGE OF OR AS HAVING PREVIOUSLY USED OR
OFFERED FOR SALE THE ALLEGED INVENTION OF THE ASSERTED
PATENTS
NAME
Arthur Britto
Michael Dean
Karen Delfau
Christopher Evans
Roy Fielding, Ph.D.
Internet Archive (Christopher Butler)
(Declaration)
Baseview Products, Inc. (Chris Kempton)
LAST KNOWN ADDRESS
2536 College Avenue, #4A
Berkeley, CA 94704
1021 Wilder Way
Tyler, TX 75703
Google Inc.
1600 Amphitheatre Parkway
Mountain View, CA 94043
1025 Bear Glades Lane
Raleigh, North Carolina 27605
80 Corsica Drive
Newport Beach, CA 92660
116 Sheridan Avenue
The Presidio of San Francisco
San Francisco, CA 94129
597 Kuehnle Avenue
Ann Arbor, MI 48103
GOOGLE INC.’S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 20
Case 2:07-cv-00279-RSP Document 191 Filed 10/02/09 Page 21 of 24 PageID #: 7770
NAME
Sandilee Mathers
Kurt Pires (Declaration)
Stephen Rupp
Andrew Schulz
Mark Scheele
Russ Seligman
Tom Shields
Lucinda Stone
WPP Group, 24/7 Real Media (Nicolle Pangis)
Robbin Warner Zeff
Dated: October 2, 2009
LAST KNOWN ADDRESS
2536 Santa Ana, #2
Costa Mesa, CA 92627
869 52nd Street
Oakland, CA 94608
Google Inc.
1600 Amphitheatre Parkway
Mountain View, CA 94043
267 Kelton Avenue
San Carlos, CA 94070
Google Inc.
1600 Amphitheatre Parkway
Mountain View, CA 94043
4207 Highview Drive
San Mateo, CA 94403
1205 Drake Avenue
Burlingame, CA 94010
1021 Wilder Way
Tyler, TX 75703
125 Park Avenue
New York, NY 10017
119 Ave de l'Armee
1040 Brussels, Belgium
Respectfully submitted,
QUINN EMANUEL URQUHART
OLIVER & HEDGES, LLP
By: /s/ James M. Glass
Charles K. Verhoeven (admitted pro hac)
Lead Attorney
charlesverhoeven@quinnemanuel.com
Amy H. Candido (admitted pro hac)
amycandido@quinnemanuel.com
Billie D. Salinas (admitted pro hac)
billiesalinas@quinnemanuel.com
Carl G. Anderson (admitted pro hac)
carlanderson@quinnemanuel.com
QUINN EMANUEL URQUHART
OLIVER & HEDGES, LLP
50 California Street, 22nd Floor
San Francisco, California 94111
Telephone: (415) 875-6600
Facsimile:
(415) 875-6700
Stan Karas (admitted pro hac)
GOOGLE INC.’S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 21
Case 2:07-cv-00279-RSP Document 191 Filed 10/02/09 Page 22 of 24 PageID #: 7771
stankaras@quinnemanuel.com
QUINN EMANUEL URQUHART
OLIVER & HEDGES, LLP
865 S. Figueroa Street, 10th Floor
Los Angeles, CA 90017
Telephone:
(213) 443-3000
Facsimile:
(213) 443-3100
Edward J. DeFranco (admitted pro hac)
eddefranco@quinnemanuel.com
James M. Glass (admitted pro hac)
jimglass@quinnemanuel.com
Patrick Curran (admitted pro hac)
patrickcurran@quinnemanuel.com
QUINN EMANUEL URQUHART
OLIVER & HEDGES, LLP
51 Madison Avenue, 22nd Floor
New York, New York 10010
Telephone: (212) 849-7000
Facsimile:
(212) 849-7100
Harry L. Gillam, Jr., Bar No. 07921800
gil@gillamsmithlaw.com
Melissa R. Smith, Bar No. 24001351
melissa@gillamsmithlaw.com
GILLAM & SMITH, L.L.P.
303 South Washington Avenue
Marshall, TX 75670
Telephone: (903) 934-8450
Facsimile:
(903) 934-9257
Counsel for Defendant and Counter-Claimant
GOOGLE INC.
GOOGLE INC.’S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 22
Case 2:07-cv-00279-RSP Document 191 Filed 10/02/09 Page 23 of 24 PageID #: 7772
CERTIFICATE OF SERVICE
The undersigned hereby certifies that a true and correct copy of GOOGLE INC.’S
NOTICE PURSUANT TO 35 U.S.C. § 282 has been served on October 2, 2009 to all
counsel of record who are deemed to have consented to electronic service via the Court’s
CM/ECF system per Local Rule CV-5(a)(3), listed below:
S. Calvin Capshaw, Esq.
Elizabeth L. DeRieux, Esq.
D. Jeffery Rambin, Esq.
Capshaw Derieux, LLP
1127 Judson Road, Suite 220
P.O. Box 3999
Longview, TX 75601-5157
E-mail: ccapshaw@capshawlaw.com
ederieux@capshawlaw.com
jrambin@capshawlaw.com
Attorneys for Plaintiff/Counterclaim
Defendant
FUNCTION MEDIA, L.L.C.
Max L. Tribble, Jr.
Joseph S. Grinstein
Lexie G. White
Sandeep Seth
Susman Godfrey LLP
1000 Louisiana, Suite 5100
Houston, TX 77002-5096
E-mail: mtribble@susmangodfrey.com
jgrinstein@susmangodfrey.com
lwhite@susmangodfrey.com
sseth@susmangodfrey.com
Attorneys for Plaintiff/Counterclaim
Defendant
FUNCTION MEDIA, L.L.C.
Jeremy J. Brandon
Susman Godfrey LLP
901 Main Street, Suite 5100
Dallas, TX 75202
E-mail: jbrandon@susmangodfrey.com
Attorneys for Plaintiff/Counterclaim
Defendant
FUNCTION MEDIA, L.L.C.
Justin Adatto Nelson
Susman Godfrey LLP
1201 Third Avenue, Suite 3800
Seattle, WA 98101
E-mail: jnelson@susmangodfrey.com
Attorneys for Plaintiff/Counterclaim
Defendant
FUNCTION MEDIA, L.L.C.
GOOGLE INC.’S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 23
Case 2:07-cv-00279-RSP Document 191 Filed 10/02/09 Page 24 of 24 PageID #: 7773
Charles Ainsworth, Esq.
Robert C. Bunt, Esq.
Parker Bunt & Ainsworth
100 E. Ferguson, Suite 1114
Tyler, TX 75702
Email: charley@pbatyler.com
rcbunt@pbatyler.com
Attorneys for Plaintiff/Counterclaim
Defendant
FUNCTION MEDIA, L.L.C.
Franklin Jones, Jr., Esq.
Jones & Jones
201 W. Houston Street
P.O. Drawer 1249
Marshall, TX 75670
Email: maizieh@millerfirm.com
Attorney for Plaintiff/Counterclaim
Defendant
FUNCTION MEDIA, L.L.C.
Otis Carroll, Esq.
Collin Maloney, Esq.
Deborah Race, Esq.
Ireland, Carroll & Kelley, PC
6101 S. Broadway, Suite 500
Tyler, TX 75703
Email: fedserv@icklaw.com
Attorney for Plaintiff/Counterclaim
Defendant
FUNCTION MEDIA, L.L.C.
/s/ Carl G. Anderson
Carl G. Anderson
3133070_2.DOC
GOOGLE INC.’S NOTICE PURSUANT TO 35 U.S.C. § 282 - Page 24
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